To:
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`Subject:
`
`Sent:
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`Sent As:
`
`Attachments:
`
`El Encanto, Inc. (jmyers@peacocklaw.com)
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`TRADEMARK APPLICATION NO. 77116734 - BUENO - 30642-1001
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`6/14/2007 11:57:13 AM
`
`ECOM110@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
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`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: BUENO(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`DEBORAH A. PEACOCK(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PEACOCK MYERS, P.C.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ALBUQUERQUE, NM 87125-6927(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) El Encanto, Inc.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`30642-1001(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`jmyers@peacocklaw.com
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`FIRST OFFICE ACTION
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`(cid:160)T
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`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
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`(cid:160)I
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`SSUE/MAILING DATE: 6/14/2007
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`The assigned trademark examining attorney has reviewed the referenced application and has determined the following:
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`(cid:160)(cid:160)
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`No Conflicting Marks Noted
`The Office records have been searched and no similar registered or pending mark has been found that would bar registration under Trademark
`Act Section 2(d), 15 U.S.C. §1052(d).(cid:160) TMEP §704.02.
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`(cid:160)T
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`his application may not proceed to publication, however, until the applicant responds to the following.(cid:160)(cid:160)
`Specimen Not Acceptable
`The specimen is not acceptable because it does not show the applied-for mark used in connection with any of the goods and/or services specified
`in the application.(cid:160) An application must include a specimen showing the applied-for mark in use in commerce for each class of goods and/or
`services based on Section 1(a) in the application.(cid:160) Trademark Act Sections 1, 2, 3 and 45, 15 U.S.C. §§1051-1053 and 1127; 37 C.F.R.
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`§§2.34(a)(1)(iv) and 2.56; TMEP §§904 and 1301.04.(cid:160)(cid:160)
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`In this case, the specimen is a photograph of a neon sign in a restaurant.(cid:160) Although the applicant contends that it is a point of purchase display.(cid:160)
`The goods do not appear anywhere in the photograph of the mark.(cid:160) Consumers will not recognize that the mark is used in relation to the goods set
`forth in the identification.
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`(cid:160)T
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`herefore, applicant must submit the following:
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`*77116734*
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`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
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`(cid:160)G
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`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
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`77/116734
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`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`PO BOX 26927
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`(cid:160)
`(cid:160)
`

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`(1)(cid:160)(cid:160) A substitute specimen showing use of the mark for each class of goods and/or services specified in the application; and
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`(2)(cid:160)(cid:160) The following statement, verified with an affidavit or signed declaration under 37 C.F.R. §2.20:(cid:160) “ The specimen was in use in
`commerce at least as early as the filing date of the application.” (cid:160) 37 C.F.R. §2.59(a); TMEP §904.09.(cid:160) If submitting a specimen
`requires an amendment to the dates of use, applicant must also verify the amended dates.(cid:160) 37 C.F.R. §2.71(c).
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`(cid:160)E
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`xamples of specimens for goods are tags, labels, instruction manuals, containers, photographs that show the mark on the goods or packaging, or
`displays associated with the goods at their point of sale.(cid:160) TMEP §§904.04 et seq.(cid:160) Examples of specimens for services are signs, photographs,
`brochures, website printouts or advertisements that show the mark used in the sale or advertising of the services.(cid:160) TMEP §§1301.04 et seq.
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`(cid:160)I
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`f applicant cannot satisfy the above requirements, applicant may amend the Section 1(a) filing basis (use in commerce) to Section 1(b) (intent to
`use basis), for which no specimen is required.(cid:160) However, should applicant amend the basis to Section 1(b), registration cannot be granted until
`applicant later amends the application back to use in commerce by filing an acceptable allegation of use with a proper specimen.(cid:160) 15 U.S.C.
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`§1051(c); 37 C.F.R. §§2.76, 2.88; TMEP Chapter 1100.(cid:160)(cid:160)
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`In order to amend to Section 1(b), applicant must submit the following statement, verified with an affidavit or signed declaration under 37 C.F.R.
`§2.20:(cid:160) “ Applicant has had a bona fide intention to use the mark in commerce on or in connection with the goods or services listed in
`the application as of the filing date of the application.” (cid:160) 15 U.S.C. §1051(b); 37 C.F.R. §§2.34(a)(2) and 2.35(b)(1); TMEP §806.01(b).
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`(cid:160)P
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`ending a proper response, registration is refused because the specimen does not show the applied-for mark in use in commerce as a trademark
`or service mark for the identified goods or services.(cid:160) 15 U.S.C. §§1051-1053, and 1127; 37 C.F.R. §§2.34(a)(1)(iv) and 2.56.
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`Sample Declaration For Substitute Specimen
`If the applicant provides a substitute specimen, the following is a sample declaration under 37 C.F.R. §2.20 with a supporting statement for a
`substitute specimen:
`
`The undersigned being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C.
`§1001, and that such willful false statements and the like may jeopardize the validity of the application or document or any registration
`resulting there from, declares that the substitute specimen was in use in commerce at least as early as the filing date of the application; all
`statements made of his/her own knowledge are true; and all statements made on information and belief are believed to be true.
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`_____________________________
`(Signature)
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`(cid:160)_
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`____________________________
`(Print or Type Name and Position)
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`(cid:160)_
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`____________________________
`(Date)
`
`Unacceptable Identification Of Goods
`The wording “chopped chile” in the identification of goods is indefinite and must be clarified because it is too broad and could include goods in
`other international classes.(cid:160) TMEP §§1402.01 and 1402.03.(cid:160) Processed vegetables, including chili peppers, are generally classified in
`International Class 29.(cid:160) However, if the chilis are dried and for use as a seasoning, then the goods are properly classified in International Class 30.
`
`(cid:160)A
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`pplicant may substitute the following wording, if accurate:(cid:160)(cid:160)
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`Prepared food products, namely processed vegetables in the nature of chopped chili peppers for sale and use in the restaurant setting in
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`International Class 29/ andor.(cid:160)(cid:160)
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`Prepared food products, namely chopped dried chili peppers, chili sauce, tamales, tacos, and enchiladas for sale and use in the restaurant setting
`in International Class 30.
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`Additions To Identification Not Permitted
`Please note that, while the identification of goods and/or services may be amended to clarify or limit the goods and/or services, adding to the
`goods and/or services or broadening the scope of the goods and/or services is not permitted.(cid:160) 37 C.F.R. §2.71(a); TMEP §1402.06.(cid:160) Therefore,
`applicant may not amend the identification to include goods and/or services that are not within the scope of the goods and/or services set forth in
`the present identification.
`
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`

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`(cid:160)F
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`or assistance with identifying and classifying goods and/or services in trademark applications, please see the online searchable Manual of
`Acceptable Identifications of Goods and Services at http://tess2.uspto.gov/netahtml/tidm.html.
`
`Insufficient Fee
`The application identifies goods and/or services that are classified in at least two classes; however, the fees submitted are sufficient for only one
`class(es).(cid:160) In a multiple-class application, a fee for each class is required.(cid:160) 37 C.F.R. §2.86(a)(2); TMEP §§810-810.01 and 1403.01.
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`(cid:160)T
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`herefore, applicant must either:(cid:160) (1) restrict the application to the number of class(es) covered by the fee(s) already paid, or (2) submit the fees
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`for the additional class(es).(cid:160)(cid:160)
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`The filing fee for adding classes to an application is as follows:
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`(1)(cid:160)(cid:160)(cid:160)(cid:160) $325 per class, when the fees are submitted with a response filed online via the Trademark Electronic Application System (TEAS) at
`http://www.uspto.gov/teas/index.html; and
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`(2)(cid:160)(cid:160)(cid:160)(cid:160) $375 per class, when the fees are submitted with a paper response.(cid:160)(cid:160)
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`37 C.F.R. §§2.6(a)(i) and (ii); TMEP §810.
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`(cid:160) R
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`equirements For A Combined Application – Based On Use
`If applicant prosecutes this application as a combined, or multiple-class application, then applicant must comply with each of the requirements
`below for those goods and/or services based on actual use in commerce under Trademark Act Section 1(a):
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`(1)(cid:160)(cid:160) Applicant must list the goods/services by international class with the classes listed in ascending numerical order;
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`(2)(cid:160)(cid:160) Applicant must submit a filing fee for each international class of goods and/or services not covered by the fee already paid (current fee
`information should be confirmed at http://www.uspto.gov); and
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`(3)(cid:160)(cid:160) For each additional class of goods and/or services, applicant must submit:
`
`(a)(cid:160)(cid:160)(cid:160) dates of first use of the mark anywhere and dates of first use of the mark in commerce, or a statement that the dates of use in the
`initial application apply to that class; the dates of use, both anywhere and in commerce, must be at least as early as the filing date
`of the application;
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`(b)(cid:160)(cid:160) one specimen showing use of the mark for each class of goods and/or services; the specimen must have been in use in commerce
`at least as early as the filing date of the application;
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`(c)(cid:160)(cid:160)(cid:160) a statement that “the specimen was in use in commerce on or in connection with the goods and/or services listed in the
`application at least as early as the filing date of the application;” and
`
`(d)(cid:160)(cid:160) verification of the statements in 3(a) and 3(c) in an affidavit or a signed declaration under 37 C.F.R. §2.20.(cid:160) (NOTE:(cid:160) Verification
`is not required where (1) the dates of use for the added class are stated to be the same as the dates of use specified in the initial
`application, or (2) the original specimens are acceptable for the added class.)
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`(cid:160)3
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`7 C.F.R. §§2.6, 2.34(a), 2.59, 2.71(c), and 2.86(a); TMEP §§810, 904.09, 1403.01 and 1403.02(c).
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`(cid:160)P
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`lease note that the specimen(s) of record is not acceptable for any class, for the reasons set forth previously herein.
`
`If applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney directly at the number below.
`
`/Andrea Koyner Nadelman/
`Andrea Koyner Nadelman
`Trademark Attorney
`
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Law Office 110
`(571) 272-9370
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`(cid:160)(cid:160)
`RESPOND TO THIS ACTION: If there are any questions about the Office action, please contact the assigned examining attorney. A response
`to this Office Action should be filed using the Office’s Response to Office action form available at
`http://www.uspto.gov/teas/eTEASpageD.htm.(cid:160) If notification of this Office action was received via e-mail, no response using this form may be
`filed for 72 hours after receipt of the notification.(cid:160) Do not attempt to respond by e-mail as the USPTO does not accept e-mailed responses.
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`El Encanto, Inc. (jmyers@peacocklaw.com)
`
`TRADEMARK APPLICATION NO. 77116734 - BUENO - 30642-1001
`
`6/14/2007 11:57:14 AM
`
`ECOM110@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED ON 6/14/2007 FOR
`APPLICATION SERIAL NO. 77116734
`
`lease follow the instructions below to continue the prosecution of your application:
`
`ACTION:
`OFFICE
`VIEW
`link
`this
`on
`Click
`http://portal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77116734&doc_type=OOA&mail_date=20070614 (or
`copy and
`paste this URL into the address field of your browser), or visit http://portal.uspto.gov/external/portal/tow and enter the application serial
`number to access the Office action.
`
`(cid:160)P
`
`LEASE NOTE: The(cid:160)Office action may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this notification.
`
`(cid:160)R
`
`ESPONSE(cid:160)MAY BE REQUIRED: You should carefully review the Office action to determine (1) if a response is required; (2) how to
`respond; and (3) the applicable response time period. Your response deadline will be calculated from 6/14/2007.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`responses.(cid:160) Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System response form
`at http://www.uspto.gov/teas/eTEASpageD.htm.
`
`(cid:160)H
`
`ELP: For technical assistance in accessing the Office action, please e-mail
`
`TDR@uspto.gov.(cid:160) Please contact the assigned examining attorney with questions about the Office action.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) WARNING
`
`1. The USPTO will NOT send a separate e-mail with the Office action attached.
`
`(cid:160)2
`
`. Failure to file any required response by the applicable deadline will result in the ABANDONMENT of your
`application.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)