UNITED STATES PATENT AND TRADEMARK OFFICE
`
`SERIAL NO: 76/380007
`
`APPLICANT:Zuffa, LLC
`
`CORRESPONDENT ADDRESS:
`PARKER H_ BAGLEY, ESQ.
`MILBANK, TWEED, HADLEY & MCCLOY LLP
`1 CHASE MANHATTAN PLAZA
`NEW YORK, NY 10005-1413
`
`MARK:
`
`ULTIMATE FIGHTING
`
`~
`
`*’"“-‘U13
`
`1 3 3003
`
`RETURN ADDRESS:
`Commissioner for Trademarks
`29°.“ Crystal DH“
`A’““g‘°“’ VA 2220235 ‘3
`°°°‘““6@“‘P‘°'g°V
`
`CORRESPONDENT’S REFERENCE/DOCKET NO: 36784-05800
`
`Please PF°Vi"° 1" 3“ °°"eSP°"d°"°°?
`
`‘ CORRESPONDENT EMAIL ADDRESSZ
`N/A
`
`1. Filing date, serial number, mark and
`applicant's name.
`2. Date ofthis Office Action
`3. Examining Attorney's name and
`Law Office number.
`4. Your telephone number and e-mail
`address.
`
`OFFICE ACTION
`
`TO AVOID ABANDONMENT, WE MUST RECEIVE A PROPER RESPONSE TO THIS
`OFFICE ACTION WITHIN 6 MONTHS OF OUR MAILING OR E-MAILING DATE.
`
`RE: Serial Number 76/380007
`
`The assigned examining attorney has reviewed the referenced application and determined the
`following.
`
`The examining attorney has searched the Office records and has found no similar registered or
`pending mark which would bar registration under Trademark Act Section 2(d),
`15 U.S.C.
`§1052(d). TMEP §7o4.o2.
`
`Registration Refused: Mark is Merely Descriptive
`The examining attorney refiises registration on the Principal Register because the proposed mark
`merely describes the goods/services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1);
`TMEP §§1209 et seq.
`
`A mark is merely descriptive under Trademark Act Section 2(e)(1), 15 USC. §1052(e)(1), if it
`describes an ingredient, quality, characteristic, function, feature, purpose or use of the relevant
`goods/services.
`In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987);
`In re Bed &
`Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ
`88 (TTAB 1984); In re Bright-Crest, Ltd, 204 USPQ 591 (TTAB 1979); TMEP §l209.01(b).
`
`

`
`The applicant has applied to register the mark ULTIMATE FIGHTING. The mark is merely
`descriptive because it describes the subject matter ofthe applicant’s goods. The examining attorney
`refers to the excerpted articles from the examining attorney's search in the LEXIS/NEXISQ
`Research Database in which “ultimate fighting” as used to describe a type of martial arts and
`boxing appeared in 100 stories (37 martial arts and 62 boxing).
`Several of those stories are
`attached as a small representative sample of the stories as a whole.
`
`Although the examining attorney has refused registration, the applicant may respond to the refiisal
`to register by submitting evidence and arguments in support of registration.
`
`Informalities
`If the applicant chooses to respond to the refusal to register, the applicant must also respond to the
`following informalities.
`
`Identification of Goods Indefinite
`The identification of goods under both 1(a) and 1(b) is unacceptable as indefinite. The applicant
`may adopt the following identification, if accurate:
`
`Under Section 1(a)
`016 souvenir event programs featuring ultimate fighters and fighting events and posters
`
`Under Section l(b): the applicant must amend as indicated and the wording “snow globes” must be
`deleted or moved to the appropriate class as indicated:
`
`books and printed instructional and teaching manuals in the field of sports and entertainment; note
`paper dispensers; general
`feature and sports (delete semicolon)
`fitness and entertainment
`magazines; newspapers in the field of sports;
`fitness and entertainment (delete semicolon)
`calendars; mounted and unmounted photographs; playing and trading cards; road maps; books and
`journals featuring athletic contests and games; mail order catalogs featuring athletic merchandise;
`envelopes; cartoon prints on paper and cardboard; blank and picture postcards; blank note cards;
`note pads; greeting cards; cook books; adult and children's activity and coloring books; puffy
`stickers; adhesive stickers; photograph albums; memorandum books; pens; pencils; folders and
`portfolios for papers; notebooks and binders; letter openers; memo holders; pennants made of
`paper and mounted on sticks; diaries; clipboards; book covers; book marks; bulletin boards;
`erasable memo boards; pen and pencil holders; paper clip holders; paperweights; paper napkins
`and towels; writing paper and stationery; drawing paper; gift wrapping paper; luminous paper;
`graphics paper; stickers; paper banners; decals and windshield decals strips; collector decals and
`collector decals with display sheets; bumper stickers and strips; ;
`memo pads; non-electric erasers; electric erasers; stationery holders; maps; desk sets; color
`lithograph sticker books; postcard books; holographic greeting and trading cards; pencil bags;
`pencil sharpeners; gift wrapping paper sets; decorative gift boxes; comic books; bookmarks;
`posterbooks; printed paper (delete comma) party and lawn signs; stamp pads; rubber stamps for
`impressing illustrated images; score, check and autograph books; adhesive tape dispensers for
`stationery or household use. corrugated cardboard storage boxes and corrugated cardboard closet
`wardrobe and storage boxes; reflective paper stock and event.
`
`028 plastic water filled snow globes
`
`

`
`TMEP section 1402.
`
`Please note that, while an application may be amended to clarify or limit the identification,
`additions to the identification are not permitted.
`37 C.F.R. Section 2.71(b); TMEP section
`1402.06. Therefore, the applicant may not amend to include any goods that are not within the
`scope of goods set forth in the present identification.
`
`Multi-Class Application Requirementsfor Section 1 (b)
`The application identifies goods that may be classified in several international classes. Therefore,
`the applicant must either:
`(1) restrict the application to the number of class(es) covered by the fee
`already paid, or (2) pay the required fee for each additional class(es).
`37 C.F.R. §2.86(a)(2);
`TMEP§§810.01, 1401.04, 1401.04(b) and 1403.01.
`
`Effective January 10, 2000, the fee for filing a trademark application is $325 for each class. This
`applies to classes added to pending applications as well as to new applications filed on or after that
`date. 37 C.F.R. §2.6(a)(l).
`
`If the applicant prosecutes this application as a combined, or multiple-class, application,
`applicant must comply with each of the following.
`
`the
`
`(1) The applicant must list the goods/services by international class with the classes listed
`in ascending numerical order. TMEP §1403.01.
`
`(2) The applicant must submit a filing fee for each international class of goods/services not
`covered by the fee already paid. 37 C.F.R. §§2.6(a)(l) and 2.86(a); TMEP §§8l0.0l and
`1403.01. Effective January 10, 2000, the fee for filing a trademark application is $325 for
`each class. This applies to classes added to pending applications as well as to new
`applications filed on or alter that date.
`
`If the applicant has any questions or needs assistance in responding to this Office action, please
`telephone or e—mail the assigned examining attorney.
`
`t: (73) 306-7909
`email: lauriel.dalier@uspto. gov
`ecoml 16@uspto. gov (formal responses)
`
`How to respond to this Office Action:
`
`To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit
`http://www.uspto.gov/teas/index.html and follow the instructions.
`
`

`
`To respond formally via E—mail, Visit http://www.uspto.gov/web/trademarks/tmelecresg.htm
`and follow the instructions.
`
`To respond formally via regular mail, your response should be sent to the mailing Return Address
`listed above and include the serial number, law office and examining attorney’s name on the upper
`right corner of each page of your response.
`
`To check the status of your application at any time, visit the Office’s Trademark Applications and
`Registrations Retrieval (TARR) system at http://tarr.uspto.gov/
`
`For general and other useful information about trademarks, you are encouraged to Visit the Office’s
`web site at http://www.uspto.gov/main/trademarks.l1tm
`
`FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT
`THE ASSIGNED EXAMINING ATTORNEY.
`
`

`
`*-k***~k-k-k~k~k*******-A‘****.**O56ll’7*~k~k*~k***~k**********~k~k‘*****
`
`SEND TO: DALIER, LAURIEL
`TRADEMARK LAW LIBRARY
`2101 CRYSTAL PLAZA ARC
`MAIL BOX 3104
`
`ARLINGTON, VIRGINIA 22202-4600
`
`

`
`MAIL-IT REQUESTED: AUG“ 11, 2002
`CLIENT: LFD
`LIBRARY: NEWS
`FILE: CURNWS
`
`0 10083K
`
`YOUR SEARCH REQUEST AT THE TIME THIS MAIL-IT WAS REQUESTED:
`NOCAPS(ULTIMATE FIGHT!) W/10 "MARTIAL ART!"
`
`NUMBER OF STORIES FOUND WITH YOUR REQUEST THROUGH:
`LEVEL
`1...
`37
`
`LEVEL
`
`1 PRINTED
`
`THE SELECTED STORY NUMBERS:
`l—2,6—8,lO—1l,l3,15-17,l9,22,24-26,29,3l,33,37
`
`DISPLAY FORMAT: 30 VAR KWIC
`
`SEND TO: DALIER, LAURIEL
`TRADEMARK LAW LIBRARY
`2101 CRYSTAL PLAZA ARC
`MAIL BOX 3104
`ARLINGTON VIRGINIA 22202-4600
`
`it***'k‘k*‘k**‘k)\’)\'**‘ki'i‘k*‘k*************O7960'k******************i*‘Ir‘k*********‘k*
`
`

`
`LEVEL 1
`
`—
`
`1 OF 37 STORIES
`
`Copyright 2002 The Chronicle Publishing Co.
`The San Francisco Chronicle
`
`JULY 19, 2002, FRIDAY,
`
`FINAL EDITION
`
`SECTION: MARIN SONOMA NAPA FRIDAY;
`
`Pg.
`
`1
`
`LENGTH: 1691 words
`
`HEADLINE: Sporting blood;
`
`Santa Rosa man mixes it up as a top ultimate fighter
`
`SOURCE: Chronicle Staff Writer
`
`BYLINE: Demian Bulwa
`
`BODY:
`
`coaches and friends say he is a world-class brawler and grappler already
`—— but he is by no means alone in his pursuit. He is one of several Bay Area
`residents who are banking on the comeback of a controversial sport known as
`mixed martial arts or ultimate fighting.
`
`a
`On most weeknights, Terrell can be found training at the Gracie Academy,
`Pleasant Hill jujitsu studio owned by Brazilian-born Cesar Gracie, who is part
`of one of the world's best-known fighting families.
`
`Most of the
`
`

`
`LEVEL 1
`
`-
`
`2 OF 37 STORIES
`
`Inc.
`Copyright 2002 eMediaMillWorks,
`(f/k/a Federal Document Clearing House,
`Inc.)
`FDCH Federal Department and Agency Documents
`REGULATORY INTELLIGENCE DATA
`
`July 18, 2002 Thursday
`
`LENGTH: 660 words
`
`AGENCY: U.S. DEPARTMENT OF AIR FORCE
`
`SIC-MAJOR-GROUP: O9
`
`— General Classification
`
`HEADLINE: NO HOLDS BARRED FOR PUBLIC AFFAIRS NCO
`
`CONTACT: 212-448-0496
`
`BODY:
`
`believed he could physically dominate his opponent. While he did, he also
`learned that it might not always be the case.
`
`from the 376th Air Expeditionary Wing
`When off duty, Staff Sgt. Steve Horton,
`Public Affairs office at Ganci Air Base, Kyrgyzstan,
`is an ultimate fighter.
`
`Ultimate fighting, or extreme fighting, combines all forms of martial arts,
`kickboxing, grappling and submissions. The fights are held in a steel cage with
`minimal rules, basically no holds barred.
`
`

`
`LEVEL 1
`
`-
`
`6 OF 37 STORIES
`
`Copyright 2002 EXPRESS NEWSPAPERS
`The Express
`
`July 11, 2002
`
`SECTION: SPORT; Pg. 79
`
`LENGTH: 145 words
`
`HEADLINE: ULTIMATE TEST FOR WARREN
`
`BYLINE: By Bob Williams
`
`BODY:
`
`FRANK WARREN has been told to put up or shut up by the head of the Ultimate
`Fighting Championship (UFC).
`
`the promoter criticised the martial
`In a recent magazine interview,
`art—based sport, claiming a professional boxer would easily beat an ultimate
`fighter.
`
`

`
`LEVEL 1 -
`
`7 OF 37 STORIES
`
`Copyright 2002 Akron Beacon Journal
`All Rights Reserved
`Akron Beacon Journal
`
`July 7, 2002 Sunday
`
`LENGTH: 827 words
`
`HEADLINE: Tom Arnold, Lisa Guerrero: Best Damn Sports Show Period. The Best
`Damn...
`
`BYLINE: R.D. Heldenfels
`
`BODY:
`
`for Fox Sports, Jay Mohr’s turns for Fox and ESPN, and the often silly
`Pardon the Interruption on ESPN.
`
`Suppose Expos—Brewers highlights are indeed no longer enough to entertain. Do
`we then need new sports? BDSSP has showcased the likes of "ultimate fighting,"
`also known as mixed martial arts. Or do we just need a new way to present
`sports?
`
`"What are we looking for on television?" Rose said during a recent telephone
`interview. "We're looking for something that will entertain us, and sports is
`one of the best avenues for that.
`
`

`
`LEVEL 1 -
`
`8 OF 37 STORIES
`
`Copyright 2002 The Atlanta Journal-Constitution
`The Atlanta Journal and Constitution
`
`June 28, 2002 Friday Home Edition
`
`SECTION: Metro News;
`
`Pg. SC
`
`LENGTH: 512 words
`
`HEADLINE: Tamer extreme fighting comes to Cobb County
`
`BYLINE: CLINT WILLIAMS
`
`SOURCE: AJC
`
`BODY:
`
`said Cam McHargue, a former computer graphic designer who lives in
`Griffin. Mcflargue is one of the fighters in the headline event Saturday,
`battle for the World Extreme Fighting Championship lightweight title.
`
`a
`
`The sport ——— also know as ultimate fighting and mixed martial arts ——— has
`evolved since the first pay-per-View event
`in 1994, proponents say. Extreme
`fighting has become a little less so. There are more rules than in those early
`fights and sanctioning bodies to enforce them.
`
`In 1997 several states,
`
`

`
`LEVEL 1 — 10 OF 37 STORIES
`
`Copyright 2002 The Tulsa World
`Tulsa World
`
`June 15, 2002 Saturday
`
`SECTION: SPORTS
`
`LENGTH: 794 words
`
`HEADLINE: Randolph fulfilling his dream
`
`BYLINE:
`
`JOHN E. HOOVER
`
`SOURCE: World Sports Writer
`
`BODY:
`
`... Jack "The Ripper" Nilsson.
`
`inside Exhibition
`8
`It's the main event of a 10—fight card that begins at
`Hall C. Randolph is 4-0 in mixed martial arts fights, all in Tulsa.
`
`Rules for mixed martial arts are the same as those used for events commonly
`known as ultimate fighting. Combatants usually specialize in one discipline --
`kung fu, kickboxing or judo, for example —— but are versed in many. Randolph has
`experience in tae kwon do and boxing but he specializes in kickboxing. Nilsson,
`who stands 6-
`
`

`
`LEVEL 1
`
`- ll OF 37 STORIES
`
`Copyright 2002 McClatchy Newspapers,
`The Fresno Bee
`
`Inc.
`
`June 13, 2002, Thursday
`
`FINAL EDITION
`
`SECTION: SPORTS;
`
`Pg. D1;
`
`JOHN CANZANO
`
`LENGTH: 678 words
`
`HEADLINE: You might say he's a breathtaker
`
`BYLINE: John Canzano THE FRESNO BEE
`
`BODY:
`
`Yes,
`
`law enforcement.
`
`The burgeoning martia1—arts craze has spread to those who serve and protect.
`On Wednesday, seven of them,
`including two Fresno police officers and a locally
`based FBI agent,
`showed up at Fresno's New Era Martial Arts to train under an
`ultimate fighter who says he would last all of one afternoon as a police
`officer.
`
`"I don't have the patience," Gracie says.
`better officers."
`
`"But I can help them train to be
`
`Brazilian jiujitsu is unlike other forms of martial arts or fighting. There
`are no
`
`

`
`LEVEL 1
`
`— 13 OF 37 STORIES
`
`Copyright 2002 The Press Enterprise Co.
`THE PRESS—ENTERPRISE (RIVERSIDE, CA.)
`
`May 17, 2002, Friday
`
`SECTION: LOCAL;
`
`Pg. B01
`
`LENGTH: 444 words
`
`HEADLINE: Tribe sues fight event promoter: COURT: Morongo leaders say organizers
`failed to adequately market
`the Nov. 11 competition.
`
`BYLINE: GUY MCCARTHY; THE PRESS—ENTERPRISE
`
`BODY:
`
`600,000 in revenue, said Scott
`Hettrick, editor of Video Business, a Hollywood-based weekly that
`caters to video store owners.
`
`"The UFC videos are not huge sellers, but they do sell
`consistently," Hettrick said.
`
`Promoters often refer to ultimate fighting as mixed martial
`arts. The events are not sanctioned by the California Athletic
`Commission. Within the state's borders, such events are illegal
`and can be held only on Indian reservations, Rob Lynch,
`the
`commision’s excecutive officer has said.
`
`

`
`LEVEL 1 - 15 OF 37 STORIES
`
`Copyright 2002 DR Partners d/b Las Vegas Review—Journal
`Las Vegas Review-Journal
`(Las Vegas, NV)
`
`April 30, 2002 Tuesday
`
`FINAL EDITION
`
`SECTION: A;
`
`Pg.
`
`1A
`
`LENGTH: 982 words
`
`HEADLINE: LAUGHLIN SHOOTOUT: Signs told of melee in making
`
`BYLINE: GLENN PUIT and DAVE BERNS
`
`BODY:
`
`forced to break up a ringside battle involving 200 to 300 people at the
`Casino Morongo Events Center, 20 miles west of Palm Springs, after dozens of
`Mongols biker gang members were enraged by the outcome of an ultimate fighting
`competition, which meshes boxing and martial arts. According to newspaper
`accounts, several people were treated at hospitals for a variety of injuries,
`including one stabbing victim.
`In October, members of the Hells Angels and Vagos motorcycle clubs fought during
`a swap meet at the
`
`

`
`O
`
`LEVEL 1
`
`— 16 OF 37 STORIES
`
`0
`
`lo
`
`Copyright 2002 Reed Elsevier Inc.
`
`Daily Variety
`
`April 24, 2002, Wednesday
`
`SECTION: NEWS; Pg.
`
`1
`
`LENGTH: 693 words
`
`HEADLINE: Reality champs eye Ultimate showdown
`
`BYLINE:
`
`JOSEF ADALIAN
`
`BODY:
`
`martial arts reality franchise (Daily Variety, Feb. 22.)
`
`Fertitta, however, believes UFC has a leg up in the race to bring mixed
`martial arts to the masses.
`
`"The sport is called
`"We're the category killer in this arena," he said.
`mixed martial arts, but every knows it as ultimate fighting, and we own that
`name. We're like Kleenex and tissue."
`
`In addition to co-owning UFC’s parent company,
`LMNO is repped by WMA.
`Fertitta is also prexy of Las Vegas-based Station Casinos, Inc., which operates
`a slew of off-Strip
`
`

`
`O
`
`LEVEL 1 - 17 OF 37 STORIES
`
`O
`
`n
`
`Copyright 2002 / Los Angeles Times
`Los Angeles Times
`
`April 19, 2002 Friday
`
`Home Edition
`
`SECTION: California Metro; Part 2; Page 7; Metro Desk
`
`LENGTH: 727 words
`
`HEADLINE: The Region;
`Learning Fate of Son Is Family's Sad Quest;
`Inquiry: A Huntington Beach athlete missed his ‘ultimate fighting’ bout and
`hasn't been seen. Police fear the worst.
`
`BYLINE: STANLEY ALLISON, TIMES STAFF WRITER
`
`BODY:
`... mother said.
`
`After high school, Large worked for a Santa Monica fish market, but soon was
`working alongside his dad as an apprentice pipe—fitter.
`
`He yearned for the athletic competition of his high school days and saw
`ultimate fighting, a sport that mixes martial arts, wrestling and kick—boxing,
`as a way of getting back to that.
`
`The last time Kim Large saw her son was Wednesday, Dec. 5. He was at her
`house divvying up the 20 tickets he had for the ultimate fighting competition.
`
`That night, good friend Emmett
`
`

`
`C
`
`LEVEL 1 - 19 OF 37 STORIES
`
`O
`
`12
`
`Copyright 2002 saint Paul Pioneer Press
`All Rights Reserved
`Saint Paul Pioneer Press
`
`January 30, 2002 Wednesday SOUTH SUBURBAN EDITION
`
`SECTION: LOCAL; Pg. B2
`
`LENGTH: 178 words
`
`HEADLINE: DAKOTA COUNTY BRIEFING
`
`BYLINE: Judy Arginteanu, Pioneer Press
`
`BODY:
`
`present at the events. It prohibits alcohol at the events and sets a
`minimum age of 17 years old for attendees. It also sets rules on the kinds of
`maneuvers are allowed at the match. An initial ordinance banning ultimate
`fighting,
`a similar but more controversial mixed martial—arts sport, failed on a
`4-3 vote in November.
`
`

`
`C
`
`LEVEL 1
`
`- 22 OF 37 STORIES
`
`la
`
`Copyright 2001 Contra Costa Times
`All Rights Reserved
`Ledger Dispatch
`
`September 26, 2001 Wednesday FINAL EDITION
`
`SECTION: SPORTS; Pg. 10
`
`LENGTH: 670 words
`
`HEADLINE: CASTILLO IN ’ULTIMATE’ FIGHT
`
`BYLINE: STEVE DULAS, STAFF WRITER
`
`DATELINE: CONCORD
`
`BODY:
`
`combatants were no eye-gouging and no biting.
`
`Things started to change by the time Castillo began working out at the Gracie
`Jiu-Jitsu Academy in Pleasant Hill. The Gracie family, originally from Brazil,
`has produced a string of martial arts and ultimate fighting champions, and is
`spreading the word with a chain of jiu-jitsu academies across the country.
`
`After two years, Cesar Gracie decided it was time to nudge Castillo into the
`ring.
`
`"After two years of it,
`
`I was scared of it, but
`
`they knew
`
`

`
`I
`
`LEVEL 1
`
`- 24 OF 37 STORIES
`
`C
`
`14
`
`Copyright 2001 Seattle Post-Intelligencer
`THE SEATTLE POST-INTELLIGENCER
`
`June 28, 2001, Thursday
`
`, FINAL
`
`SECTION: SPORTS.
`
`Pg. E9
`
`LENGTH: 242 words
`
`HEADLINE: KICKBOXER SMITH IN K-l WORLD SEMIS
`
`BODY:
`
`K-1 incorporates all disciplines of martial arts in an ultimate fighting sport.
`
`Smith, a West Seattle High School graduate who operates his own kickboxing
`school
`in Bellevue, qualified for the semifinals by winning the North American
`K-1 Championship on May 5, also in Las
`
`

`
`O
`
`LEVEL 1 — 25 OF 37 STORIES
`
`O
`
`is
`
`Copyright 2001 Charleston Newspapers
`The Charleston Gazette
`
`June 02, 2001, Saturday
`
`SECTION: News; Pg. P3A
`
`LENGTH: 518 words
`
`HEADLINE: Officials hope regulations end extreme fighting
`
`BYLINE: Phil Kabler
`
`BODY:
`
`if it meets the criteria of this definition, it's
`thing is called,
`prohibited," said Dale Steager, counsel for the Department of Tax and Revenue,
`which oversees the Athletic Commission.
`
`Modesitt said that had been a problem in Wheeling, where promoters referred
`to the events alternately as extreme or ultimate fighting, or as mixed martial
`arts.
`
`Commissioner Anthony Torchio of Weirton said it is imperative that the
`commission strictly enforce state boxing regulations.
`
`"What's happening is the word is getting out that West Virginia is easy," he
`said.
`"You can go through the rules one by one, and somebody is going to
`
`

`
`C
`
`LEVEL 1
`
`— 26 OF 37 STORIES
`
`O
`
`is
`
`Copyright 2001 The Press Enterprise Co.
`THE PRESS-ENTERPRISE (RIVERSIDE. CA.)
`
`May 29, 2001, Tuesday
`
`SECTION: LOCAL;
`
`Pg. B02
`
`LENGTH: 187 words
`
`HEADLINE: SPORTS AND RECREATION
`
`BYLINE: THE PRESS—ENTERPRISE
`
`BODY:
`
`Ultimate fighting event
`
`The extreme sport of ultimate fighting, a no-rules,
`anything-goes mixed martial arts event will be held at 7 p.m.
`Saturday at Cahuilla Creek Casino in Anza.
`
`Tickets or information is available from Cobra Productions (909)
`695-3802.
`
`

`
`O
`
`LEVEL 1 — 29 OF 37 STORIES
`
`0
`
`PAGE
`
`1 7
`
`Copyright 2001 Knight Ridder/Tribune Business News
`Copyright 2001 Las Vegas Review—Journal
`Las Vegas
`(Nev.) ReviewAJournal
`
`April 15, 2001, Sunday
`
`KR-ACC-NO: LV—BIZ—PROFILE2
`
`LENGTH: 1150 words
`
`HEADLINE: Las Vegas Review-Journal Nevadan At Work Column
`
`BYLINE: By Dave Berns
`
`BODY:
`
`I'm very Competitive.
`fan and just grew to love it. By nature,
`have been.
`I just started training in Brazilian jiujitsu.
`
`I always
`
`Q: What about the Ultimate Fighting Championships?
`
`A: It's a promotional company that holds mixed martial arts events and does
`six events a year. There's a lot of misunderstanding about what ultimate
`fighting is. It's a sport of mixed martial arts, boxing, wrestling,
`judo,
`jiujitsu and kick boxing.
`
`VITAL STATISTICS
`
`Name: Lorenzo Fertitta
`
`Title: President of Station Casinos Inc.
`
`Age: 32
`
`Wife: Teresa,
`
`two sons.
`
`Education: New York University, master's of business administration, 1993;
`
`

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`C
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`LEVEL 1
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`— 31 OF 37 STORIES
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`0
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`la
`
`Copyright 2001 Charleston Newspapers
`Charleston Daily Mail
`
`April 09, 2001, Monday
`
`SECTION: News; Pg. P1D
`
`LENGTH: 50 words
`
`HEADLINE: It's an ultimate thrill for him to combine interests Web skills help
`take area native to Middle East
`
`BYLINE: Bob Wojcieszak
`
`BODY:
`
`While West Virginia's athletic commission still won't sanction ultimate
`fighting matches,
`fans of the mixed martial art can view matches through cable
`television and increasingly on the Internet. Chances are that if they watch a
`Web cast, Johnny Walls is the person behind the digital camera.
`
`

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`C
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`LEVEL 1
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`— 33 OF 37 STORIES
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`O
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`19
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`Copyright 2001 Spokane Spokesman-Review
`The Spokesman—Review (Spokane, WA)
`
`March 5, 2001, Monday,
`
`SPOKANE EDITION
`
`SECTION: MAIN NEWS,
`
`Pg. A7
`
`LENGTH: 811 words
`
`HEADLINE: Former NIC wrestlers graduate to Hard Knocks;
`Full—contact fighting finds niche in CdA
`
`BYLINE: Jesse Tinsley Staff writer
`
`DATELINE: COEUR D’ALENE
`
`BODY:
`
`it.”
`
`six or seven fights are just a warmup. Then you really start to enjoy
`
`That's important, because the fight card this coming weekend is all amateur.
`No paychecks,
`just bragging rights.
`
`There are many variations of open fighting. No holds barred (NHB), mixed
`martial arts, vale tudo — which means ”anything goes" in Portuguese ~ and
`ultimate fighting are some of the common labels. Pankration is a style that
`allows open hand striking only. Sport fighting without punching or kicking
`sometimes is called grappling or submission fighting.
`some fights are bare
`knuckle,
`some require small boxing—type
`
`

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`C
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`LEVEL 1
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`— 37 OF 37 STORIES
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`0
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`Copyright 2000 Boston Herald Inc.
`The Boston Herald
`
`August 27, 2000 Sunday ALL EDITIONS
`
`SECTION: NEWS;
`
`Pg. 003
`
`LENGTH: 1597 words
`
`HEADLINE: Ready to rumble; Fighters try footwork to bring illegal sport out of
`neutral corner
`
`BYLINE: By TOM MASHBERG
`
`BODY:
`
`happen. It separates the men from the boys."
`
`Ultimate thrill
`
`Do not refer to it as "Fight Club," or by some other Hollywood moniker. The
`high-adrenaline, almost—anything-goes combat that MacDonald and his fellow
`devotees crave falls under the heading of "ultimate fighting," or "mixed
`martial arts" - although some appalled opponents have labeled it "human
`cockfighting."
`
`As many as a two-dozen groups and federations, with names like World Extreme
`Fighting, Hook and Shoot, King of the Cage and Super Brawl, sponsor battles.
`According to the Web site
`
`

`
`********~k***********~k9¢.*-k-k056ll8*****-k****-k~k-k********.r*****
`
`SEND TO: DALIER, LAURIEL
`TRADEMARK LAW LIBRARY
`2101 CRYSTAL PLAZA ARC
`MAIL BOX 3104
`ARLINGTON, VIRGINIA 22202-4600
`
`

`
`MAIL—IT REQUESTED: AUC‘ 11, 2002
`CLIENT: LFD
`LIBRARY: NEWS
`FILE: CURNWS
`
`O l0083K
`
`YOUR SEARCH REQUEST AT THE TIME THIS MAIL—IT WAS REQUESTED:
`NOCAPS(ULTIMATE FIGHT!) W/10 BOX!
`
`NUMBER OF STORIES FOUND WITH YOUR REQUEST THROUGH:
`LEVEL
`1...
`63
`
`LEVEL
`
`1 PRINTED
`
`THE SELECTED STORY NUMBERS:
`l—2,4,6—7,9,l2,l4v15,20,26-27
`
`DISPLAY FORMAT: 30 VAR KWIC
`
`SEND TO: DALIER, LAURIEL
`TRADEMARK LAW LIBRARY
`2101 CRYSTAL PLAZA ARC
`MAIL BOX 3104
`ARLINGTON VIRGINIA 22202-4600
`
`*****'k***‘k****‘k*~k***'ki***'k********O'796l******************'k****‘k‘k****‘k)\‘*‘k‘k
`
`

`
`LEVEL 1
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`—
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`1 OF 63 STORIES
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`Copyright 2002 Reno Gazette-Journal
`All rights reserved
`Reno Gazette—Journal
`(Reno, NV)
`
`(Reno, NV)
`
`July 26, 2002 Friday
`
`SECTION: SPORTS; Pg. 2B
`
`LENGTH: 455 words
`
`HEADLINE: Brinkley to switch to ultimate fighting
`
`BYLINE: Steve Sneddon, Staff
`
`BODY:
`
`Corder of Boise,
`Championship.
`
`Idaho,
`
`in September and then move to Ultimate Fighting
`
`Brinkley's, whose contract with his financial backers ends in September, has
`become increasingly frustrated that he hasn't been able to get a lucrative
`promotional contract. Brinkley said he can use his boxing skills to be
`successful
`in ultimate fighting.
`
`I think he could do fine in it," said Top Rank’s Bruce Trampler,
`arts.
`who has been the matchmaker for many of Brinkley's boxing bouts.
`
`Smith is familiar with both boxing and UFC and said it would be a mistake for
`Brinkley to leave boxing.
`
`"He's crazier than hell if he goes into ultimate fighting," smith said.
`"There's no money in it and guys get beat up so bad.
`I would never advise a
`fighter to do it."
`
`

`
`LEVEL 1
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`— 2 OF 63 STORIES
`
`Copyright 2002 The Chronicle Publishing Co.
`The San Francisco Chronicle
`
`JULY 19, 2002, FRIDAY,
`
`FINAL EDITION
`
`SECTION: MARIN SONOMA NAPA FRIDAY;
`
`Pg.
`
`1
`
`LENGTH: 1691 words
`
`HEADLINE: Sporting blood;
`
`Santa Rosa man mixes it up as a top ultimate fighter
`
`SOURCE: Chronicle Staff Writer
`
`BYLINE: Demian Bulwa
`
`BODY:
`
`funding for the regulation of mixed martial arts in California has
`stalled twice due to budget constraints, said Rob Lynch, executive bfficer of
`the California State Athletic Commission.
`
`Lynch said that while the commission is concerned about choke holds,
`ultimate fighting may be less dangerous than boxing,
`in which competitors absorb
`more blows to the head. Two boxers have been killed in California since 1983.
`
`No one has been killed in the UFC, and while beatings are often vicious and
`bloody,
`the most serious injuries are usually the same sort of ligament tears
`seen in football and soccer.
`
`UFC officials point out that ultimate fighters who are being dominated can
`tap out "with honor," while outmatched boxers are usually knocked out.
`
`Many people, however, are simply repulsed by a sport that features two
`people beating each other.
`
`The American Medical Association, which called for a ban on boxing in the
`1980s, did the same with ultimate fighting in 1996.
`
`"Because these sports are intended to cause bodily harm or render someone
`into submission by threat of bodily harm,
`they're barbaric —-
`I can't think of a
`better word," said AMA trustee Dr. Ron Davis, a physician
`
`

`
`LEVEL 1
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`- 4 OF 63 STORIES
`
`Copyright 2002 The Chronicle Publishing Co.
`The San Francisco Chronicle
`
`JULY 12, 2002, FRIDAY,
`
`FINAL EDITION
`
`SECTION: EAST BAY FRIDAY;
`
`Pg.
`
`6
`
`LENGTH: 1320 words
`
`HEADLINE: SPORTS;
`
`Brawlers see future in 'pure’ fighting game;
`
`Bloody fights with few rules gaining strength
`
`SOURCE: Chronicle Staff Writer
`
`BYLINE: Demian Bulwa
`
`BODY:
`
`said Rob Lynch, executive officer of the California State Athletic
`Commission.
`
`SOME STILL SICKENED
`
`Although support is growing, many people are simply repulsed by a sport
`based on two people beating each other. Perhaps ultimate fighting elicits a
`stronger reaction from critics than boxing precisely because its brutality is
`more authentic.
`
`The American Medical Association, which called for a ban on boxing in the
`1980s, did the same with ultimate fighting in 1996.
`
`"Because these sports are intended to cause bodily harm or render someone
`into submission by threat of bodily harm,
`they're barbaric -- I can't think of a
`better word," said AMA trustee Dr. Ron Davis, a physician
`
`

`
`LEVEL 1
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`—
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`6 OF 63 STORIES
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`Copyright 2002 EXPRESS NEWSPAPERS
`The Express
`
`July 11, 2002
`
`SECTION: SPORT; Pg. 79
`
`LENGTH: 145 words
`
`HEADLINE: ULTIMATE TEST FOR WARREN
`
`BYLINE: By Bob Williams
`
`BODY:
`
`FRANK WARREN has been told to put up or shut up by the head of the Ultimate
`Fighting Championship (UFC).
`
`the promoter criticised the martial
`In a recent magazine interview,
`art-based sport, claiming a professional boxer would easily beat an ultimate
`fighter.
`
`"Ultimate fighters wouldn't last five minutes with a proper, schooled
`boxer,
`" Warren said.
`
`"That ultimate fighting stuff is for guys who chuck steroids down their neck
`and pump weights in the gym."
`
`But UFC President Dana White yesterday offered Warren a GBP 150,000-plus bet
`over the outcome of a match between a boxer and one of his ultimate fighters.
`
`White, who is promoting a UFC show at the Royal Albert ball on Saturday,
`said: "Ultimate fighters are the best-conditioned athletes in the world.
`I am
`open to the challenge if any boxer wants to step up and fight
`
`

`
`LEVEL 1
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`— 7 OF 63 STORIES
`
`Copyright 2002 Albuquerque Tribune
`Albuquerque Tribune
`
`June 27, 2002 Thursday
`
`SECTION: EVENING; Pg. B1
`
`LENGTH: 517 words
`
`HEADLINE: Santa Ana tries out as pugilist paradise
`
`BYLINE: Brad Moore, bmoore@abqtrib.com / 823-3679
`
`BODY:
`
`places."
`
`Russo said the Santa Ana Star Hotel Casino is already having conversations
`with ESPN to enter "the loop with other traditional ESPN Venues" for the
`network's weekly fight nights.
`
`Russo said the casino is also in negotiations with Showtime for future
`boxing cards. The casino will also play host to a King of the Cage
`ultimate—fighting style pay—per—view event
`in October, he said.
`
`Tonight's main event will feature NABF super middleweight champion Antwun
`Echols (27—4-1, 24 KOs) defending his title against Oscar Bravo (16-
`
`

`
`LEVEL 1
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`-
`
`9 OF 63 STORIES
`
`Copyright 2002 San Antonio Express-News
`San Antonio Express-News
`
`June 27, 2002, Thursday
`
`, METRO
`
`SECTION: METRO / SOUTH TEXAS;
`
`Pg.
`
`lB
`
`LENGTH: 428 words
`
`In ring, ultimate is the latest thing ; Classic boxers don’tkick and
`HEADLINE:
`grapple the way these fans like to see it.
`
`BYLINE: Rachel Stone
`
`bigger than boxing."
`
`Three-time world champion Shannon "The Cannon" Ritch would agree.
`
`"This will be the sport of the (2lst) century," he said. "It's better than
`boxing."
`
`is that fighters must use a combination of skills to
`The appeal, Ritch said,
`succeed; a brilliant boxer would lose in the ultimate fighting arena if he
`couldn't "grapple" well. Grappling refers to fighting on the ground,
`such as in
`wrestling, as opposed to standing.
`
`He called ultimate fighting "sports entertainment."
`
`"Win or lose,
`
`I'm putting on a show for the crowd," he said.
`
`Many of the fighters
`
`

`
`LEVEL 1 - 12 OF 63 STORIES
`
`Copyright 2002 The Tulsa World
`Tulsa World
`
`June 16, 2002 Sunday
`
`SECTION: SPORTS
`
`LENGTH: 1022 words
`
`HEADLINE: Garner meets ultimate challenge in pro debut
`
`BYLINE:
`
`JOHN E. HOOVER
`
`SOURCE: World Sports Writer
`
`BODY:
`
`A gathering estimated at 2,500 filled Exhibition Hall C at the Convention
`Center and was treated to a 10-fight card that featured five kickboxing bouts
`and five others fought under "ultimate fighting" rules. The event was the first
`of its kind to be sanctioned by the Oklahoma Boxing Commission.
`
`In the main event, Tulsa heavyweight "Big" George Randolph prevailed in a
`first-round stoppage when he executed a head—and—arm choke hold against Jack
`"The Ripper" Nilsson. Nilsson, a wrestler,
`took Randolph
`
`

`
`LEVEL 1
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`- 14 OF 63 STORIES
`
`Copyright 2002 Albuquerque Journal
`Albuquerque Journal
`
`June 2, 2002 Sunday
`
`SECTION: FINAL; Pg. D11
`
`LENGTH: 608 words
`
`HEADLINE: Jostling for Elbow Room
`
`BYLINE: Mark Smith Journal Staff Writer
`
`BODY:
`
`"I want that soundtrack," one fan said in jest.
`
`I wondered why the competitors bothered to wear gloves since the
`Early on,
`event more resembled ultimate fighting than the sweet science. Rules seemed
`limited, but New Mexico Boxing Commission judge Al Martinez said that's not
`case.
`
`the