Int. CL: 31
`
`.c1 .:1
`.
`'
`and
`S
`Pm" U S
`United States Patent and Trademark Office
`
`46
`
`I
`
`Reg. No. 2,307,466
`Registered Jan. 11,2000
`
`TRADEMARK
`PRINCIPAL REGISTER
`
`BUENO
`
`EL ENCANTO, INC. (NEW MEXICO CORPORA-
`TION)
`POST OFFICE BOX 293
`ALBUQUERQUE, NM 87103
`
`FOR: FRESH CORN HUSK, FRESH GARLIC,
`AND FRESH WHOLE PEPPERS, IN CLASS 31
`(U.S. CLS.
`1 AND 46).
`FIRST USE
`5-15-1951;
`3-1-1964.
`
`IN COMMERCE
`
`OWNER OF U.S. REG. NOS. 2,209,480, 2,234,721
`AND OTHERS.
`THE TERM “BUENO” TRANSLATES TO
`“GOOD” IN ENGLISH.
`SEC. 2(F).
`
`SER. NO. 75—s9o,292, FILED 11—17_199s.
`
`JAN HOLLAND-CHATMAN, EXAMINING AT-
`TORNEY
`
`

`
`11-17-1998
`
`”&”“”&““”m”“”““*“
`
`Express Mail Label No. EM365696787US
`
`Applicant:
`
`Address:
`
`El Encanto, Inc.
`
`'
`
`Post Office Box 293
`Albuquerque, New Mexico 87103
`
`Date of First Use:
`
`May 15, 1951
`
`Date of First Use
`in Interstate Commerce:
`2
`
`March 1, 1964
`
`Goods:
`
`%§\§T CLAEES
`§‘"'”'””’“"“‘"”'?’
`
`(bean); corn husks (fresh,
`Habas
`used for cooking); garlic (fresh);
`and peppers (fresh, whole)
`
`TRADEMARK
`IlllmIllllllllillillllllllllllIllllillllflllllll
`75590292
`
`

`
`*** User: EXl98617 *** /A.
`
`DEAD
`LIVE
`TOTAL
`STMT
`NUMBER MARKS VIEWED VIEWED
`
`SEARCH
`
`O1
`
`56
`
`53
`
`.3
`
`PHRASCH
`
`02% ilvm
`03
`
`04
`
`05
`
`06
`
`O7
`
`08
`
`127
`
`892
`
`589
`
`571
`
`363
`
`344
`
`PHRASC
`
`/1
`
`119
`
`8
`
`PHRASCH
`
`(O31/ic “ a/ic
`
`“ b/ic ” 200/ic)
`
`o@%%)g)o
`
`o
`0
`26 niufsh
`
`PHRASCH
`
`PHRASCH
`
`PHRASCH
`
`5”3
`
`(O35/iC “O42/ic)
`
`& 030/ic
`
`O
`
`4
`
`O
`
`C
`
`PHRASCH
`
`zgoodz
`
`O29/ic
`
`PHRAS CH
`
`7"3
`
`TERMINAL SESSION STARTED 03/31/99 6:09 P.M.
`TERMINAL SESSION FINISHED 03/31/99 7:29 P.M.
`ELAPSED TIME THIS SESSION 1 HRS AND 20 MIN
`
`(EASTERN TIME)
`(EASTERN TIME)
`
`

`
`*** User: EX1986l7 ***/‘
`
`DEAD
`LIVE
`TOTAL
`STMT
`NUMBER MARKS VIEWED VIEWED
`
`SEARCH
`
`01
`
`02
`
`03
`
`0
`
`4
`
`3
`
`0
`
`2
`
`0
`
`3
`
`PHRASCH good & (O35/ic A 042/ic)
`
`PHRASCH 1 & (bean:/gs " corn:/gs " garlic:/gs “
`pepper:/gs)
`
`PHRASCH 1 & vegetable:/gs
`
`TERMINAL SESSION STARTED 04/07/99 7:24 P.M.
`TERMINAL SESSION FINISHED 04/07/99 7:27 P.M.
`ELAPSED TIME THIS SESSION 0 HRS AND 3 MIN
`
`(EASTERN TIME)
`(EASTERN TIME)
`
`

`
`Word Mark
`GRANDMA'S BUENO FROM OUR FAMILY TO YOURS SINCE 1951
`
`Translation
`The English translation of "BUENO"
`
`is "Good".
`
`Goods/Services
`IC 030; US 046; G & S: tortillas; FIRST USE: 1996.06.03; FIRST USE IN
`COMMERCE: 1996.06.03
`
`Mark Drawing Code
`(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
`
`Design Search Code
`05.07.01; 06.09.03; 26.03.01
`
`Serial Number
`75-154762
`
`Filing Date
`1996.08.19
`
`— Registration Number
`2190265
`
`Registration Date
`1998.09.22
`
`Owner Name/Address
`Inc. CORPORATION NEW MEXICO 2001 Fourth Street,
`(REGISTRANT) El Encanto,
`S.W. Albuquerque NEW MEXICO 87102
`
`Disclaimer
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SINCE 1951" APART FROM THE
`MARK AS SHOWN
`
`Description of Mark
`The lining stippling shown in the drawing appears to be a feature of the
`mark and not intended to indicate color.
`
`Type of Mark
`TRADEMARK
`
`‘*** Search: 1 *** Document Number: 18 ***
`
`

`
`V *** User: EXl98617 *** serial Number: 75154762 ***
`
`Register
`PRINCIPAL-2(F)-IN PART
`
`Section 2f
`as to "BUENO"
`
`*** Search: 1 *** Document Number: 18 ***
`
`

`
`EX198617 *** Serial Number: 73645386 ***
`
`«'
`
`Word Mark
`BUENO
`
`Translation
`THE ENGLISH TRANSLATION OF THE WORD "BUENO"
`
`IN THE MARK IS "GOOD".
`
`Goods/Services
`IC 029; US 046; G & S: CHICOS (DEHYDRATED SWEET CORN), POSOLE (HOMINY OR
`COOKED CORN), CHACALES (CRACKED SWEET CORN),
`JALAPENOS (PEPPERS-DRIED,
`ROASTED OR FROZEN), PROCESSED GREEN CHILE, PROCESSED RED CHILE, CAMARON
`ENTERO (WHOLE SHRIMP), CAMARON (SHREDDED SHRIMP), CHILE PODS (DEHYDRATED
`RED CHILE PODS), GREEN CHILE STEW (MEAT, POTATOES, TOMATOES AND SPICES),
`MINCED ONIONS, OJA (PROCESSED EDIBLE CORN HUSK); FIRST USE: 1951.05.15;
`FIRST USE IN COMERCE: 1964.03.01
`
`Goods/Services
`IC 030; US 046; G & S: PILONCILLO (BROWN SUGAR), CANELA (STICK CINNAMON —
`A SPICE), COMINOS (CUMIN - A SPICE), GROUND CINNAMON AS A SPICE, WHOLE
`AND CRUSHED PIQUIN (SMALL, THIN PUNGENT PEPPERS AS A SPICE), CHILE
`POWDER, WHOLE GARLIC, GRANULATED GARLIC AND GARLIC POWDER, WHOLE OREGANO
`AND OREGANO POWDER, ANISE SEED AS A SPICE, CILANTRO (CORIANDER AS A
`SPICE), CHILE ANCHO (DRIED RED PEPPERS AS A SPICE), CHILE PODS
`(DRIED RED
`PEPPERS AS A SPICE), MANZANILLA (CHAMOMILE AS A SPICE), CHILE ARBOL
`(DRIED RED PEPPER AS A SPICE), BAY LEAVES AS A SPICE,
`JALAPENOS (PEPPERS
`— DRIED OR ROASTED AS A SPICE), HABAS
`(HORSE BEANS AS A SPICE),
`PANOCHA
`(SPROUTED WHEAT FLOUR), CORN TORTILLAS, MENUDO MIX (SPICE MIXTURE FOR
`SEASONING TRIPE), WHOLE WHEAT TORTILLAS, BLUE CORN TORTILLAS, WHITE MASA
`(FLOUR WITH LIQUID ADDITIVES, PRIMARILY WATER), FLOUR TORTILLAS,
`SOPAIPILLA MIX (FLOUR BASE MIX USED TO PREPARE FRIED BREAD), MASA (CORN
`MEAL WITH LIQUID ADDITIVES, PRIMARILY WATER), BLUE MASA (BLUE CORN MEAL
`WITH LIQUID ADDITIVES, PRIMARILY WATER), CORN MEAL, BLUE CORN MEAL,
`BURRITOS, RELLENOS (WHOLE GREEN CHILE STUFFED WITH CHEESE AND COVERED
`WITH FLOUR AND SPICES), SAUSAGE AND EGG BURRITOS, ROLLED TACOS, ROLLED
`ENCHILADAS, TAMALES, CHILE PORK, SAUCE (FROZEN RED CHILE WITH PORK),
`TOSTADA CHIPS (CORN MEAL~BASED), CORN CHIPS, TACO SHELLS, BLUE CORN
`CHIPS; FIRST USE: 1951.05.15; FIRST USE IN COMMERCE: 1964.03.01
`
`-’
`Mark Drawing Code
`(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
`
`Design Search Code
`02.01.10; 26.11.07; 26.11.21; 26.17.01; 26.17.05
`
`Serial Number
`73-645386
`
`Filing Date
`
`*** Search: 1 *** Document Number: 42 ***
`
`

`
`*** User: EX1986l7 *** sr-«—~ia1 Number: 73645386 ***
`
`1987.02.18
`
`Registration Number
`1538311
`
`Registration Date
`1989.05.09
`
`Owner Name/Address
`INC. CORPORATION NEW MEXICO P.O. BOX 293
`(REGISTRANT) EL ENCANTO,
`ALBUQUERQUE NEW MEXICO 87103
`
`Prior US Registration
`1257714
`
`Disclaimer
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BUENO" APART FROM THE MARK
`AS SHOWN
`
`Description of Mark
`THE LINING IN THE MARK ON THE DRAWING IS FOR SHADING PURPOSES ONLY AND
`DOES NOT INDICATE COLOR.
`
`Type of Mark
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Affidavit
`SECT 8.; SECT 15.; COMBINED SECT 8 AND SECT 15.
`
`*** Search: 1 *** Document Number: 42 ***
`
`

`
`EX1986l7 *** Serial Number: 75200692 ***
`
`Word Mark
`FROM OUR FAMILY TO YOURS BUENO SINCE 1951
`
`Translation
`
`The English translation of "BUENO" is "good".
`
`-
`Goods/Services
`IC 035; US 100 101 102; G & S: distributorships in the field of
`pre-packaged foods; FIRST USE: 1996.09.01; FIRST USE IN COMMERCE:
`1996.09.01
`
`Mark Drawing Code
`(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
`
`Design Search Code
`02.01.10; 05.07.01; 06.01.04; 06.09.03; 07.03.04; 26.03.03; 26.03.17;
`26.03.21; 26.11.21; 26.17.10
`
`Serial Number
`75—200692
`
`Filing Date
`1996.11.04
`
`Registration Number
`2167011
`
`Registration Date
`1998.06.23
`
`Owner Name/Address
`Inc. CORPORATION NEW MEXICO 2001 Fourth Street,
`(REGISTRANT) El Encanto,
`S.W. Albuquerque NEW MEXICO 87102
`
`Prior US Registration
`1538311
`
`Disclaimer
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SINCE 1951" APART FROM THE
`MARK AS SHOWN
`
`Description of Mark
`
`*** Search:
`
`1 *** Document Number: 17 ***
`
`

`
`*** User: EXl98617 *** se--‘a1 Number: 75200692 ***
`
`~
`
`The lining and stippling shown in the drawing appears to be a feature of
`the mark and not intended to indicate color.
`
`Type of Mark
`SERVICE MARK
`
`Register
`PRINCIPAL—2(F)-IN PART
`
`Section 2f
`as to “BUENO"
`
`*** Search: 1 *** Document Number: 17 ***
`
`

`
`1 !
`
`Combined Declaration of Use
`
`Incontestability Under Sections 8 & 15 ' T
`
`PTO Form 1583 (Rev 412000)
`
`OMB Control #0851-0009 (Exp. 06/30/2005)
`
`Combined Declaration of Use and Incontestability Under Sections 8 & 15
`
`To the Commissioner for Trademarks:
`
`REGISTRATION NUMBER: 2007466
`REGISTRATION DATE: 01/11/2000
`
`MARK: BUENO
`
`The owner, El Encanto, lnc., residing at Post Office Box 293, Albuquerque, NM US 87103, is using the
`mark in commerce on or in connection with the goods and /or services as follows:
`
`For International Class 031, the owner is using or is using through a related company or licensee the
`mark in commerce on or in connection with all goods and/or services listed in the existing registration.
`
`The owner is submitting one specimen for each class showing the mark as used in commerce on or in
`connection with any item in the class of listed goods and/or services , consisting of am) Scanned label
`using the trademark.
`Spccimcn- 1
`
`The registrant hereby appoints Deborah A. Peacock and Jelfrey D. Myers, Rod D. Baker, Paul Adams,
`Stephen A. Slusher, Vidal A. Oaxaca, Janeen Vilven-Doggett of Peacock Myers & Adams, P.C., P.O.
`Box 26927, Albuquerque, NM USA 87125-6927 to submit this Combined Declaration of Use and
`lncontestability Under Sections 8 & 15 on behalf of the registrant. The attorney docket/reference
`number is 30642-1001.
`
`A fee payment in the amount of $300 will be submitted with the form, representing payment for 1 class
`(es), plus any additional grace period fee, if necessary.
`
`Declaration
`
`The owner is using or is using through a related company or licensee the mark in commerce on or in
`connection with the goods/services identified above, as evidenced by the attached specimen(s) showing
`the mark as used in commerce. The mark has been in continuous use in commerce for five consecutive
`years after the date ofregistration, or the date ofpublication under Section ]2(c), and is still in use in
`commerce on or in connection with all goods and/or services as identified above. There has been no
`final decision adverse to the owner's claim ofownership ofsuch markfor such goods and/or services, or
`to the owner's right to register the some or to keep the same on the register; and there is no proceeding
`involving said rights pending and not disposed ofeither in the Patent and Trademark Ojffice or in the
`courts.
`
`The undersigned being hereby warned that willful false statements and the like are punishable by fine or
`imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like
`may jeopardize the validity of this document, declares that he/she is properly authorized to execute this
`document on behalf of the Owner; and all statements made of his/her own knowledge are true and that
`
`file ://\\ticrs-ais-01\ticrsexport\HtmlToTifflnput\815000 12005_02_02_l 5_20_58_WS01 137 2/2/2005
`
`

`
`r
`
`Combined Declaration of UseA" Incontestability Under Sections 8 & 15 'A\
`
`Page 4 of 4
`
`all statements made on information and belief are believed to be true.
`
`Date: 01/11/2005
`Signature: /Deborah A. Peacock]
`Signa10ry's Name: Deborah A. Peacock
`SignaIory's Position: Attorney
`
`Mailing Address:
`Peacock Myers & Adams, P.C.
`P.O. Box 26927
`
`Albuquerque, NM 87125-6927
`
`RAM Sale Number: 507
`
`RAVI Accounting Date: 01/ 12/2005
`
`Serial Number: 75590292
`Internet Transmission Date: Tue Jan 11 18:18:42 EST 2005
`
`TEAS Stamp: USPTO/S08N15-216846093-20050111181842758
`073-2307466-2001246d9f7c045d75f6d5c8bc6d
`9b0e8—DA-507-20050111181610361515
`
`file ://\\ticrs-ais-01\.ticrseXport\Htm1ToTifflnput\8 1 5000 12005_02_o2_1 5_20_58_ws0 1 137...
`
`2/2/2005
`
`

`
`Combined Declaration of Use 71 Incontestability Under Sections 8 & 15 '
`
`A
`
`Page 1 of 4
`
`PTO Fnrrn1583(Rev 4/2000}
`OMB Control #0551-D009 (Exp. 06I3DI20D5)
`
`Combined Declaration of Use and Incontestability Under
`Sections 8 & 15
`
`The table below presents the data as entered.
`
`Input Field
`
`REGISTRATION NUMBER
`
`2307466
`
`REGISTRATION DATE
`
`01/1 1/2000
`
`SERIAL NUMBER
`
`75590292
`
`MARK SECTION
`
`MARK
`
`OWNER SECTION (no change)
`
`ATTORNEY SECTION
`
`Deborah A. Peacock
`WE
`FERM NAIWB
`Peacock Myers & Adams, P.C.
`
`STREET
`
`P.0. Box 26927
`
`—
`CIT
`Albuquerque
`STATE
`2E
`
`ZIP/POSTAL CODE
`
`COUNTRY
`
`PHONE
`
`FAX
`
`87125-6927
`
`USA
`
`505-998-1501
`
`505-243 -25 42
`
`EMAIL
`AUTHORIZED TO COMIVIUNICATE
`VIA 1:‘.-MALL,
`
`DOCKET NUIVEBERS
`
`jmyers@peaeock1aw.com
`
`I 35
`
`30642-1001
`
`OTHER APPOINTED ATTORNEY(S)
`
`Jeffrey D. Myers, Rod D. Baker, Paul Adams,
`Stephen A. Slusher, Vidal A. Oaxaca, Janeen Vilven-
`Doggett.
`
`file ://\\ticrs-ais-O 1\.ticrsexp ort\HI:m1ToTifiInput\8 1 5000 1200 5_02_02i15_20_58_'WSO 1 13 7...
`
`2/2/2005
`
`

`
`Combined Declaration of Usen/A‘ Incontestability Under Sections 8 & 15
`
`Page 2 of 4
`
`GOODS AND/OR SERVICES SECTION
`MERNATIONALCLASS
`KEEP EXISTING GOODS AND/'OR
`SERVICES
`
`Y-ES
`
`I
`
`\\.TICRS\EXPORT1 1\.I.\/IAGEOUT 1 1\75 5\902
`
`Scanned label using the trademark
`
`PAYMENT SECTION
`
`NUMBEROWSSES
`NUMBER OF CLASSES PAID
`
`svmw~Moum
`womom
`SIGNATURE SECTION
`
`FILING INFORMATION
`
`TEAS STAMP
`
`Tue Jan 11 18:18:42 EST 2005
`USPTO/S08N15-216846098-20
`050111 18184275 8073-230746
`6-2001246d9f7e045d75f6d5e
`8be6d9b0e 8-DA—507—200501 1
`1181610361515
`
`file ://\\ticrs-ais- O1\ticrseXp0rt\HtmlTOTiffInput\815 0001200 5_02_02_15_20_58_WS01 13 7...
`
`2/2/2005
`
`

`
`
`
`
`
`
`
`
`
`
`
`

`
`ROUTING SHEET TO POST REGISTRATION (PRU)
`
`Registrafiflfl N“Inl1eF=
`
`2307455
`
`RAM Sale Number: 507
`
`WWWWWWWWW
`
`Serial Number:
`
`75590292
`
`WWW WWWWWW
`
`RAM Accounting Date: 20050112
`
`Total Fees:
`
`$300
`
`Note: Process in accordance with Post Registration Standard Operating Procedure (SOP)
`
`Transaction
`Date
`
`Fee per
`Class
`
`Total
`Number
`of Classes @
`
`§8 afiidavit
`§l5 affidavit
`
`20050111
`20050111
`
`$100
`$200
`
`$100
`$200
`
`Physical Location: 900 - FILE REPOSITORY (FRANCONIA)
`
`Lost Case Flag: False
`
`In TICRS (AM-FLG-IN-TICRS): False
`
`Transaction Date:
`
`200501 1 1
`
`WWWWWWWWWW
`
`

`
`ROUTING SHEET TO CENTRAL DOCKET
`
`Registration Number‘
`
`2307466
`
`RAM
`
`Serial Number:
`
`75590292
`
`Hlll
`
`lllllll
`
`flllllllllillNIIIWIKIIII
`
`RAM Accounting Date: 20050112
`
`Total Fees:
`
`$300
`
`Note: Follow instructions in Standard Operating Procedures (SOP) for processing this paper.
`DTSV Supervisor can obtain copy of SOP from either COTR or Petition Ofiice
`
`Transaction
`
`§8 afidavit
`§15 aflidavit
`
`Fee
`Code
`
`Transaction
`Date
`
`Fee per
`Class
`
`Total
`Number
`of Classes Q
`
`7205
`7208
`
`20050111
`20050111
`
`$100
`$200
`
`$100
`$200
`
`Physical Location: 900 - FILE REPOSITORY (FRANCONIA)
`
`Lost Case Flag: False
`
`In TICRS (AM-FLG-IN-TICRS): False
`
`Transaction Date:
`
`20050111
`
`

`
`UNITED ST!-"T ‘S DEPARTMENT OF COMMERCE
`Patent and “wademark Office
`ASSISTANT COMMISSIONER FOR TRADEMARKS
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`Sep 17, 1999
`
`NOTICE ‘OF PUBLICATION UNDER 12(a)
`
`1. Serial No.:
`
`75/590,292
`
`2. Mark:
`
`‘
`
`BUENO
`
`3. International CIassIesI:
`31
`
`4. Publication Date:
`Oct 19, 1999
`
`5. Applicant:
`El Encanto,
`
`Inc.
`
`The mark of the application identified appears to be entitled to registration. The
`mark will,
`in accordance with Section 12(a) of the Trademark Act of 1946, as
`amended, be published in the Official Gazette on the date indicated above for the
`purpose of opposition by any person who believes he will be damaged by the
`registration of the mark.
`If no opposition is filed within the time specified by
`Section 13(a) of the Statute or by rules 2.101 or 2.102 of the Trademark Rules,
`the Commissioner of Patents and Trademarks may issue a certificate of
`registration.
`
`Copies of the trademark portion of the Official Gazette containing the publication
`of the mark may be obtained at $38.00
`each for domestic orders, or at $47.50
`each for foreign orders from:
`
`The Superintendent of Documents
`U.S. Government Printing Office
`PO Box 371954
`Pittsburgh, PA 15250-7954
`Phone: (202)512-1800
`
`By direction of the Commissioner.
`
`PCFDLR (REV 12/97)
`
`

`
`DEBORAH A. PEACOCK
`PEACOCK, MYERS 8: ADAMS, P.C.
`P.O. BOX 26927
`ALBUQUERQUE, NEW MEXICO 87125-6927
`
`

`
`PUBLICAIIONIREGIS TRATION EXAMINATION WORK SHEET
`C
`/1
`'7‘
`
`.
`s‘§7&«7zZfl’
`0:
`Date:
`_
`Reviewer: LO:
`I certify all information in the database matched the information in the tile and no corrections were required./
`INSTRUCTIONS:
`If the information in the database does not match the information In the file the reviewer should
`ck the ERROR column. Atter correction
`(text editing). the EDITED column should be checked.
`RETAIN IN FILE WRAP.
`.smC_R‘EWE"_rJ'§._E_§_R_9wR__§__§_Q_l_‘l'ED
`ERROR FOUND DURING REVIEW REQUIRING AMENDMENT or-':
`
`'
`
`AM
`
`Amended Reg. Date:
`Owner:
`Cl Name:
`
`El Entit T e:
`El Entit Statement:
`I
`DBA/AKA/'l'A Statement:
`
`[:1 City
`{:1 Inter
`Address:
`-ssignment or Name Change:
`Composed of:
`International Class:
`First Use:
`Goods and Services:
`
`U.S. Class:
`First Use in Commerce:
`
`[:1 Statelcountry
`
`{:31 Zip
`
`1(b)CIaimed: Added El
`
`Deleted l:
`
`Descri tion of Mark:
`
`Lining and Stippling Statement:
`Translation of Words in Mark:
`
`V
`
`-
`
`Frgn. Appl. Filing Datezm
`
`A
`
`Frgn. Reg. Date:
`
`Frgn. Reg. Renewed:
`
`Section 2(f): E3 Entire Mark
`CI in Part
`l:l Limitation Statement:
`Use in Another Form:
`Certification Statement:
`Concurrent Use Statement:
`Prior U.S. Registrations:
`Domestic Representative:
`Foreign Country of Origin:
`Foreign Application No:
`Section 44(d): Y/N
`Foreign Registration No:
`Foreign Registration Expiration Date:
`Foreign Renewal Reg. No:
`Foreign Registration Renewed Expiration Date:
`Attorney Name:
`[:1 Name
`Correspondence:
`Attorney Docket Number:
`
`[:1 Inter St. Address
`
`I certify that all corrections have been entered in accordance with the above instructions and text editing guidelines.
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`INSTRUCTIONS: To certily amendments
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`
`UNITED STATES DEPARTMENT OF COMMERCE
`Patent and Trademark Office
`
`APPLICANT
`
`FORM PTO-1525 (5-90)
`
`U.S.DEPT. OF COMM. PAT. & TM OFFICE
`
`Acjji,oN NO.
`
`ADDRESS:Assistant Commissioner
`for Trademarks
`2900 Crystal Drive
`Arlington, VA 22202-3513
`lfno fees are enclosed, the address should include the
`words "Box Responses - No Fee."
`
`Please provide in all correspondence:
`
`1. Filing Date, serial number, mark and
`Applicant's name.
`2. Mailing date ofthis Office action.
`3. Examining Attorney's name and
`Law om ue number.
`4. Your telephone number and ZIP code.
`
`A PROPER RESPONSE TO THIS OFFICE ACTION MUST BE RECEIVED WITHIN 6
`MONTHS FROM THE DATE OF THIS ACTION IN ORDER TO AVOID ABANDONMENT.
`
`For your convenience and to ensure proper handling ofyour response, a label has been enclosed.
`Please attach it to the upper right corner ofyour response. If the label is not enclosed, print or type
`the Trademark Law Office N0., Serial No., andMark in the upper right corner ofyour response.
`
`RE: Serial Number: 75/590292 BUENO
`
`The assigned examining attorney has reviewed the referenced application and determined the
`following.
`
`Indefinite Identification ofGoods M
`
`ods is unacceptable as indefinite because the applicant has
`The wording in the identification of
`included unnecessary wording, and used wording which does not indicate the common commercial
`name of the goods. In addition, the applicant has used parenthetical language in the identification;
`this is not acceptable. The applicant must amend the identification to specify the commercial name
`of the goods. If there is no common commercial name for the product, the applicant must describe
`the product and its intended uses. The applicant should also note that the goods may be covered in
`more than one International Classification. TMEP section 804.
`
`The applicant may amend the identification to:
`
`Dried Bean, Refried Bean, or Processed Bean in International Class 029 and Unprocessed Bean or
`Fresh Bean, Fresh corn husk, Fresh garlic, and Fresh whole peppers in International Class 031
`
`

`
`75/590292
`
`-2-
`
`If the applicant prosecutes this application as a combined, or multiple-class, application,
`applicant must comply with each of the following:
`
`the
`
`(1) The applicant must submit three specimens of use for each class; these specimens
`must be of a type which were in use at least as early as the filing date of the application. 37 C.F.R.
`Section 2.86(b). Please note that the specimens submitted with the application are acceptable for
`either International Classification indicated above, however, three additional specimens should be
`submitted for the additional class.
`
`(2) The applicant must state dates of first use and use in commerce for the mark in each
`class; these dates must be at least as early as the filing date of this application. 37 C.F.R. Sections
`2.33(a)(1)(vii) and 2.86(b).
`
`(3) The applicant must submit an afiidavit or a declaration under 37 C.F.R. Section 2.20
`signed by the applicant to verify (1) and (2) above. 37 C.F.R. Sections 2.59(a) and 2.71(d)(—1).
`
`(4) The applicant must list the goods by internationalclass with the classes listed in
`ascending numerical order. TMEP section 1113.01.
`
`(5) The applicant must submit a filing fee for each international class of " not covered by
`the fee already paid. Effective December 3, 1993, the filing fee is $245.00 per class. 37 C.F.R.
`Sections 2.6(a)(1) and 2.86(b); TMEP sections 810.01 and 1113.01.
`
`Please note that, while an application may be amended to clarify or limit the identification,
`additions to the identification are not permitted. 37 C.F.R. Section 2.7l(b); TMEP section 804.09.
`Therefore, the applicant may not amend to include any goods that are not within the scope of goods
`set forth in the present identification.
`
`Translation of Mark
`The applicant must submit an English translation of the mark. 37 C.F.R. Section 2.61(b); TMEP
`
`section 809. ThetranslationmaybewritteninthefoH form, ifaccurate:
`
`The term “BUENO” translates to “good” in English.
`
`Ownership of Prior Registration
`If the applicant is the owner of Registration Nos. 2209480, and 2234721 (see attached), the
`applicant must submit a claim of ownership. 37 C.F.R. Section 2.36; TMEP section 812. A proper
`statement would be written as:
`
`Applicant is the owner ofU.S. Registrations 2209480, 2234721, and others.
`
`No Conflicting Marks Noted
`The examining attorney has searched the Office records and has found no similar registered or
`pending mark which would bar registration under Trademark Act Section 2(d), 15 U.S.C. Section
`1052(d). TMEP section 1105.01.
`
`If the applicant has any questions or needs assistance in responding to this Office action, please
`telephone the assigned examining attorney.
`
`

`
`75/5 90292
`
`-3
`
`rad0111ark Attorney
`Law Office 101
`
`(703) 308-9101 ext. 425
`
`

`
`**? User: EX198617 **{ Serial Number: 75147866 ti*
`
`:"
`
`-
`
`.
`
`7,
`
`.
`
`J5‘.-~
`
`.
`
`-""'
`
`:-
`
`.
`~“-I;'=\\-\'?.\‘\\.\\\%:~.aa~;z.~g_«v*.* \
`.135 ::========:§3 .{
`.
`.1
`.
`. fizfsuauos 93
`r’.
`
`" " Sincc1951
`
`Word Mark
`
`FROM OUR FAMILY TO YOURS BUENO SINCE 1951
`
`Translation
`
`The English translation of "BUENO" is "Good".
`
`»: Goods/Services
`:
`IC 029; US 046; G & S: frozen red and green chiles, whole, diced or
`pureed; FIRST USE: 1996.08.00; FIRST USE IN COMMERCE: 1996.08.00
`
`Mark Drawing Code
`(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
`
`-
`Design Search Code
`02.01.10; 05.11.25; 06.09.05; 20.03.06; 26.03.21; 26.11.21
`
`Serial Number
`75-147866
`
`Filing Date
`= 1996.08.05
`
`Registration Number
`2209480
`
`Registration Date
`1998.12.08
`
`Owner Name/Address
`Inc. CORPORATION NEW MEXICO P.O. Box 293
`(REGISTRANT) El Encanto,
`Albuquerque NEW MEXICO 87103
`~
`
`Prior US Registration
`1538311
`
`.
`Disclaimer
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SINCE 1951" APART FROM TH
`"MARK AS SHOWN
`
`Description of Mark
`
`*** Search: 1 *** Document Number: 21 ***
`
`

`
`*** User: EX198617 *1: Serial Number: 75147866 13$
`
`The lining and stippling shown in the drawing appears to be a feature of
`the mark and not
`intended to indicate color.
`
`‘Type of Mark
`TRADEMARK
`
`Register
`PRINCIPAL—2(F)-IN PART
`
`Section 2f
`as to "BUENO“
`
`*** Search: 1 *** Document Number: 21 ***
`
`

`
`***.User: EX198617 **i~Serial Number: 75147867 *t!
`
`Word Mark
`FROM OUR FAMILY TO YOURS BUENO SINCE 1951
`
`/
`,
`I
`Translation
`'
`The English translation of "BUENO" is "good".
`
`‘Goods/Services
`IC 030; US 046; G & S: sauces, namely, green chile garden sauce, green
`chile garden concentrates to make sauces, green chile sauce with pork,
`green chile with pork concentrates to make sauces,
`red chile enchilada
`sauce,
`red chile marinades,
`red chile sauce; FIRST USE: 1996.08.00; FIRST
`USE IN COMMERCE: 1996.08.00; USED IN ANOTHER FORM:
`
`Mark Drawing Code"
`(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
`
`-
`A
`Design Search Code
`02.01.10; 05.11.08; 06.09.05; 20.03.06; 26.03.21; 26.11.21
`
`Serial Number
`75-147857
`
`Filing Date
`1996.08.05
`
`Registration Number
`2234721
`
`Registration Date
`1999.03.23
`
`Owner Name/Address
`Inc. CORPORATION NEW MEXICO P.O. BOX 293
`\
`(REGISTRANT) El Encanto,
`Albuquerque NEW MEXICO 87103
`
`Prior US Registration
`1538311
`
`Disclaimer
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SINCE 1951" APART FROM THE
`MARK AS SHOWN
`
`Description of Markv
`The lining and stippling shown in the drawing appear to be a feature of
`
`*** Search: 1 *** Document Number: 20 ***
`
`»
`
`(cont)
`
`

`
`*f* User: EXl98617 ti? Serial Number: 75147867 t!*
`
`the mark and not intended to indicate color.
`
`Type of Mark
`TRADEMARK
`
`Register
`PRINCIPAL-2(F)-IN PART
`
`Section 2f
`as to "BUENO"
`
`*** Search: 1 *** Document Number: 20 ***
`
`

`
`APPLICATION FOR TRADEMARK/SERVICE MARK REGISTRATION
`
`MARK:
`
`BUENO
`
`CLASS NO.: 031
`
`TO THE ASSISTANT SECRETARY AND COMMISSIONER OF PATENTS AND
`TRADEMARKS:
`
`El Encanto, Inc., a New Mexico Corporation, Post Office Box 293, Albuquerque, New
`
`Mexico 87103 has adopted and is using the trademark shown in the accompanying drawing for:
`
`CLASS 031
`
`Applicant requests that said mark be registered pursuant to Section 2(1) in the United
`
`States Patent and Trademark Office on the Principal Register established by the Act of July 5,
`
`1946 (15 U.S.C. 1051 et. seq., as amended).
`
`/
`The trademark was first used on the goods in Classification 031 on May 15, 1951, was
`
`first used in interstate commerce in Classification 031 on March 1, 1964, _and is now used in
`
`commerce which Congress may lawfully regulate.
`
`The mark is used in connection with the goods by placing it on the goo s, containers for
`
`the goods, tags or labels affixed to the goods, computer display screens, displays with the goods,
`
`or in other manners customary in the trade, and three specimens showing the mark as actually
`
`used are attached to this application.
`
`

`
`Applicant believes that this mark has acquired distinctiveness and is therefore entitled to
`
`registration pursuant to Section 2(f) of the Lanham Act, 15 U.S.C. § l052(f), for the following
`
`reasons:
`
`the mark has become distinctive of the goods or services as a result of substantially
`
`exclusive and continuous use in interstate commerce for the five years next preceding the date of
`
`filing of this application.
`
`Applicant is owner of Registration No. 1,538,311 for the mark BUENO and design,
`
`Registration No. 2,190,265 for the mark GRANDMA'S BUENO FROM OUR FAMILY TO
`
`YOURS, and Registration No. 1,167,011 for the mark FROM OUR FAMILY TO YOURS
`
`BUENO SINCE 1951 and design.
`
`

`
`DECLARATION
`
`The undersigned being hereby warned that willful false statements and the like so made
`
`are punishable by fine or imprisonment, orboth, under 18 U.S.C. 100% that such willfiil
`
`false statements may jeopardize the validity of the application or any resulting registration,
`
`declares that she is properly authorized to execute this application on behalf of the applicant; she
`
`believes the applicant to be the owner of the trademark sought to be registered, or if the
`
`application is being filed under 15 U.S.C. 1051(b), she believes applicant to be entitled to use
`
`such mark in commerce; to the best of her knowledge and belief no other person, firm,
`
`corporation, or association has the right to use the above identified mark in commerce, either in
`
`the identical form thereof or in such near resemblance thereto as to be likely, when used on or in
`
`connection with the goods of such other person, to cause confusion, or to cause mistake, or to
`
`deceive,/and that all statements made ofher own knowledge are true and that all statements made
`on information and beliefare believed to be true.
`
`505/998-1500
`TELEPHONE NUMBER FOR
`DEBORAH A. PEACOCK
`
`Attorney for Applicant
`
`SIGNATURE
`
`Jac ueline Baca Llaésident '/
`PRINT OR TYPE NAME AND POSITION
`
`

`
`Express Mail Label No. EM3656967§7Us
`
`IN THE UNITED sTATEs PATENT AND TRADEMARK OFFICE
`
`APPLICATION To REGISTER oN
`
`PRINCIPAL REGISTER or ACT or 1946
`
`Mark :
`Int. Class:
`
`BUENO
`
`031
`
`Filing Date: November 12, 1998
`
`TO THE COMISSIONER OF PATENTS AND TRADEMARKS:
`
`Applicant:
`Business Address:
`
`State of Incorporation:
`Citizenship:
`
`Inc.
`El Encanto,
`Post Office Box 293
`Albuquerque, New Mexico 87103
`New Mexico
`U.S.A.
`
`POWER OF ATTORNEY
`
`The undersigned hereby appoints the following members of the
`
`bar of the State of New Mexico as its attorneys, with power to
`
`appoint and revoke appointment of associate attorney(s) or agent(s),
`
`to prosecute this application for registration,
`
`to make alterations
`
`and amendments therein,
`
`to receive the certificate, and to transact
`
`all business in the Patent and Trademark Office connected therewith:
`
`Deborah A. Peacock, Reg. No. 31,649; Jeffrey D. Myers, Reg.
`
`No. 35,964;
`
`Paul Adams, Reg. No. 21,096; Brian J. Pangrle Reg. No.
`
`42,973;
`
`and Rod D. Baker, Reg. No. 35,434 and the firm of Peacock,
`
`Myers & Adams, P.C.
`
`Please direct all correspondence regarding this application
`
`Deborah A. Peacock
`
`Peacock, Myers & Adams, P.C.
`Attorneys for Applicant
`P.O. Box 26927
`Albuquerque, New Mexico 87125-6927
`Telephone:
`(505) 998-1500
`
`‘Cfl/7
`
`Jacqueline Baca
`President
`
`

`
`TRADEMARK APPLICATION
`U.S. Express Mail Label No. EM365696787US
`
`I hereby certify that this correspondence, with its indicated enclosures, is being deposited with the United
`States Postal Service "Express Mail Post Office to Addressee" service under 37 CFR 1.10 on November 17, 1998,
`and is addressed to: Assistant Commissioner for Trademarks, 2900 Crystal Drive, Arlington, Virginia 22202-3513,
`Attention: Box Trademark Application.
`E
`
`©«I/\.i.uu>o_
`Therese Mondragon , Paralegal
`
`November 17 1998
`Date
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Mark: BUENO
`lntl. Class: 031
`
`Applicant:
`Business Address:
`
`State of Incorporation:
`
`El Encanto, Inc.
`Post Office Box 293
`Albuquerque, New Mexico 87103
`New Mexico
`
`Box: NEW APP - FEE
`Assistant Commissioner for Trademarks
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`Sir:
`
`Enclosed are the following:
`
`1.
`
`Application with Declaration, including Power of Attorney, for the above
`referenced mark (USE);
`One sheet of drawing showing the mark to be registered;
`Three specimens showing the mark as used;
`Fee check in the amount of $245 for the filing fee, one class; and
`Postcard.
`
`If there are any additional fees required, please deduct the same from Deposit Account
`No. 13-4213. A duplicate copy of this letter is enclosed for charging purposes, if necessary.
`
`-
`
`tfully submitte
`, /.
`
`eborah A. Peacock
`
`Date: November 17, 1998
`Enclosures
`
`File: 30642-1001
`\\JDM\DOC$\Therese\TM\Bueno\031\APPL|CATlON FOR TM - CLASS 031.doc
`
`

`
`l hereby certify that this correspondence, with its indicated enclosures, is being deposited with the United
`States Postal Service "Express Mail Post Office to Addressee" service under 37 CFR 1.10 on November 17, 1998,
`and is addressed to: Assistant Commissioner for Trademarks, 2900 Crystal Drive, Arlington, Virginia 22202-3513.
`Attention: Box Trademark Application.
`.
`\“5&\LMu>L.
`Therese Mondragon , Paralegal
`
`<
`
`‘
`
`TRADEMARK APPLICATION
`U.S. Exp ress Mail Label No. EM365696787US
`
`November 17 1998
`Date
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Mark: BUENO
`lnti. Class: 031
`
`Applicant:
`Business Address:
`
`State of Incorporation:
`
`El Encanto, Inc.
`Post Office Box 293
`Albuquerque, New Mexico 87103
`New Mexico
`
`_
`
`‘ Box: NEW APP - FEE
`Assistant Commissioner for Trademarks
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`Sir:
`
`Enclosed are the following:
`
`1.
`
`Application with Declaration, including Power of Attorney, for the above
`referenced mark (USE);
`'
`One sheet of drawing showing the mark to be registered;
`Three specimens showing the mark as used;
`Fee check in the amount of $245 for the filing fee, one class; and
`Postcard.
`
`If there are any additional fees required, please deduct the same from Deposit Account
`No. 13-4213. A duplicate copy of this letter is enclosed for charging purposes, if nec