TRADEMARK APPLICATION SERIAL NO.
`
`75077229
`
`U.S. DEPARTMENT OF COMMERCE
`PATENT AND TRADEMARK OFFICE
`FEE RECORD SHEET
`
`PTO-1555
`
`(5/87)
`
`

`

`<’>’%’~.%cor
`
`75977229
`
`Mark: SERTA with Swirl logo
`
`International Class:
`
`20
`
`TRADEMARK APPLICATION
`
`ON PRINCIPAL REGISTER
`
`Box NEW APPLN. -- FEE
`Assistant Commissioner for
`Trademarks
`
`2900 Crystal Drive
`Arlington, VA 22202-3513
`
`DE Applicant:Kserta, Inc.\ a corporation duly organized under the lawiofthe State of
`Delaware‘ located and doing business atE25 Spring Lake Drive, Itasca, Illinois 60143 i
`
`The above-identified applicant has adopted and is using the trademark shown in the
`
`accompanying drawing forE1attress pads and pillows '7/Itiitie/5;:-ifonal Class 20 and requests that
`
`said mark be registered in the United States Patent and Trademark Office on the Principal
`
`O5
`.969
`
`32%
`
`Register established by the Act of July 5, 1946.
`
`The trademark was first used on the goods at least as early as June 1995, was first used in
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`interstate commerce at least as early as June 1995, and is now in use in such commerce.
`
`The mark is used by imprinting it on labels affixed to the goods and on the goods
`
`themselves. Three specimens of the mark as actually used are presented herewith.
`
`Serta, Inc. is the owner of the following U.S. trademark registrations and applications:
`— mi
`
`,19_E_3 SERTA (Stylized letters) U.S. trademark
`; emark Re; at ationNoLl,l
`SERTA U.S. -
`Registratio No. 582,463jSER Awith wirl logo U.S.trademark RegistrationNo 1
`SERTA with 13 . -
`1 logo U.S. trademark Re istration No
`,4643§RTA\”
`POSTURE U.S. trademark Registration No[999 09 SERTA WE MAKE THE WORLD'S
`
`PA;
`
`I’
`
`_
`
`A
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`”*'”'””"“'i'“"
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`

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`QR
`
`BEST MATTRESS and Design U.S. trademark Application No. 74/318,108; SERTA-
`
`COMFORT U.S. trademark Registration NOI9} ,49% SERTA-ORTHO LUX (Stylized letters)
`U.S. trademark RegistrationNo SERTA-POSTURE PAIRU.S. trademark Registration:
`NoX6‘?;3‘3{3gSERTA-SENSATION U.S:_trademark Registration No.E'9»;33;3F,ERTAFLEX
`U.S. trademark Registration No¥l;,0”7/2/,/692ASERTAFOAM U.S. trademark Registration No.
`I
`[1_,1o2,,M”3_, SERTAGUARD .» .S'./t1:a1ddemark“l‘{Ie\is‘t1'ation No. no.,972 SERTALOK U.S.i
`//
`( XX’/""’
`INK’ ’*~—~—.......fig‘ I,/"’
`trademark Registration N [1-,866,384 SERI/AHPEDIC U.S. trademark RegistrationNoi9
`and SERTAREST U.S. tra
`'st‘ra/tionNoE}$4f§;3 awzfi ¢.»flL,v1/1..
`
`-.-—‘—T~~.§
`
`A
`
`,
`'
`
`Please direct all correspondence to Mary Suzanne Hasley, Gardner, Carton & Douglas,
`
`321 North Clark Street, Suite 3400, Chicago, Illinois 60610. Please recognize Priscilla A.
`
`Walter, Richard W. Young, Edwin A. Getz, Todd S. Parkhurst, Mary Suzanne Hasley, Gail J.
`
`Berritt, Darren S. Cahr, Richard I. Stamm, Devin R. Cuyler, Simon B. Anolick, Paul E.
`
`Schaafsma and Mary E. Dicig, each a member of the Bar of the State of Illinois, with offices at
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`321 North Clark Street, Suite 3400, Chicago, Illinois 60610, as its attorneys, with full power of
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`substitution and revocation, to prosecute this application, to register, to transact all business in
`
`connection therewith, and to receive the Certificate of Registration.
`
`Alvin R. Klancnik, Vice President of Operations of applicant corporation, being hereby
`
`warned that willful, false statements and the like so made are punishable by fine or
`
`imprisonment, or both, under Section 1001 of Title 18 of the United States Code and that such
`
`willful, false statements may jeopardize the validity of this application or any registration
`
`resulting therefrom, declares:
`
`that he is properly authorized to execute this application on behalf
`
`of the applicant; that he believes said corporation to be the owner of the trademark sought to be
`
`registered; that to the best of his knowledge and belief no other person, firm, corporation, or
`
`association has the right to use said mark in commerce, either in the identical form or in such
`
`near resemblance thereto as to be likely, when used on or in connection with the goods or
`
`services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all
`
`

`

`statements made of his own knowledge are true and all statements made on information
`
`and belief are believed to be true.
`
`SERTA, INC.
`
`By: \ *
`
`Name: Alvin R. Klancnik
`Title: Vice President of
`
`Operations
`
`Date:
`
`}IcfQ’
`
`Case No.: SERO21USA1
`
`

`

`rs;
`75077229
`5- WARDNER, CARTON 8 DOUGLAS)
`%5UITE 3400-QUAKER TOWER
`CHICAGO, ILLINOIS 60610-4795)
`(312) 544_3ooo
`IL
`TELEX: Z5-3628
`TELECOPIER: (312) 644-3381
`
`WASHINGTON,D.C.
`
`>s
`
`“Express Mail,,
`
`321 NORTH CLARK STREET
`
`MARYSUZANNEHASLEY
`(312) 245-3737
`mhasley@gcd.com
`
`March 22, 1996
`
`BOX NEW APPLN. - FEE
`Assistant Commissioner
`for Trademarks
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`Re:
`
`SERTA with Swirl logo U.S. Trademark
`Application in the name of Se
`Inc.
`
`gggm Referencezl SER021USAl
`
`Dear Sir:
`
`numb" _ml
`Date of Deposit March 22’ 1996‘
`| hereby certify that this paper or fee is
`being deposited with the United States «Postal
`Service
`“Express Mail Post Office
`to
`Addressee” service under 37 CFR 1.10.on the
`date Indicated above and is addressed to the
`Assistant Commissioner
`for Trademarks,
`2900 Crystal Drive
`, ,
`Arlington. Virginia 2742023513 _
`-
`Steven E‘ Swanson .l.
`(typed or ‘printed name of person maimg V
`paper or fee)
`,__ ,.
`it
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`rzfia.-'4r
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`4 /1,
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`«3;g,,e 0; person mamg paper or fe
`
`Enclosed for filing is the above-identified application, together with a drawing of
`the mark comprising one (1) sheet, three (3) specimens of the mark and our check in the
`amount of two—hundred forty—five dollars ($245.00) in payment of the required filing
`fee. Please note that Liebhardt Mills, Inc., whose name appears on the specimen, is a
`licensee of Serta, Inc., and apart from its non-exclusive license, does not have nor claim
`any right to use the subject mark.
`
`Please direct any correspondence relating to the subject application to the
`undersigned.
`
`Respectfully,
`
`MSH/VJF
`
`Enclosures
`
`20134445.]
`
`

`

`75077229 ‘
`
`TRADEMARK
`7.»,
`” Illlllllllll|||||lllllllllllllllllllllllllllllllll
`75[I77229
`
`T THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`.5.
`
`Serta, Inc.
`
`325 Spring Lake Drive
`Itasca, Illinois 60143
`
`Date of First Use:
`
`At least as early as June 1995
`
`Date of First Use I
`in Interstate
`
`Commerce:
`
`At least as early as June 1995
`
`Mattress pads and pillows, in International Class 20
`
`'75.-O77;ZQq"3
`
`Serra
`
`

`

`

`

`\RTMENT OF COMMERCE
`UNITED STATES C
`Patent and Trademark Office
`ASSISTANT COMMISSIONER FOR TRADEMARKS
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`NOV.
`
`8.
`
`I996
`
`NOTICE OF PUBLICATION UNDER ma)
`
`1. Serial No.:
`75/077,229
`
`2. Mark:
`SERTA
`and design
`
`3. Applicant:
`Serta,
`Inc.
`
`4. Publication Date:
`DEC. 10,
`I996
`
`The mark of the application identified appears to be entitled to registration. The
`mark will,
`in accordance with Section 12(a) of the Trademark Act of 1946, as
`amended, be published in the Official Gazette on the date indicated above for the
`purpose of opposition by any person who believes he will be damaged by the
`registration of the mark.
`If no opposition is filed within the time specified by
`Section 13(a) of the Statute or by rules 2.101 or 2.102 of the Trademark Rules,
`the Commissioner of Patents and Trademarks may issue a certificate of
`registration.
`
`Copies of the trademark portion of the Official Gazette containing the publication
`of the mark may be obtained at $28.00 each for domestic orders, or at $35.00
`each for foreign orders from:
`
`The Superintendent of Documents
`U.S. Government Printing Office
`Washington,D.C. 20402
`
`By direction of the Commissioner.
`
`PCFDLR (REV 6/94)
`
`

`

`Mary Suzanne Hasley
`Gardner, Carton 8 Douglas
`SUITE 3hO0—QUAKER TOWER
`32] NORTH CLARK STREET
`CHICAGO,
`IL
`60610-A795
`
`

`

`PUBLIGATIONIREGISTRATION EXAMINATION Ii-uRK SHEET
`
`.
`Date:
`3
`L.O.:
`Reviewer: I-0" Hodges
`I certify all information in the database matched the information in the tile and no corrections were’ required.
`STRUCTIONS:
`If the information in the database does not match the information in the file the reviewer should check the ERROR column. After correction
`(text editing). the EDITED column should be checked.
`RETAIN IN FILE WRAP.
`Z
`ERROR
`EDITED
`ERROR FOUND DURING REVIEW REQUIRING AMENDMENT OF:
`
`‘J.-.
`
`If
`
`'.
`
`Serial No.:
`
`First Use in Commerce:
`
`Amended Register:
`. Amended Re. Date:
`
`P.R.:
`
`S.R.:
`
`_ Disclaimer:
`Descrition of Mark:
`Linin and Sti lin Statement
`.. Translation ofWords in Mark:
`NamelPortrait Descri tion/Consent:
`Section 2
`:
`[Din Pan
`-
`in ‘- hr Form:
`Certification Statement:
`Concurrent Use Statement:
`‘Prior U.S. Registrations:
`Domestic Re resentative:
`
`Forein A iication No.:
`3 Section 44(d): Y/N
`;
`oreign egistration o.:
`.1 Forein Reistration Exiration Date:
`
`Foreign Renewal Reg. No.:
`oreign egistration enewe
`_.
`ttomey ame:
`;;.f_A‘I’.}5
`I: Name
`% Corresondence:
`E Attorney Docket Number.
`
`El Limitation Statement
`
`I:l Entire Mark
`
`:
`
`Y/N
`rgn. eg. ate:
`
`Frgn. Reg. Renewed:
`
`piration ate:
`
`l:Ilnter St. Address
`
`El Ci
`
`/Statelzi
`
`{II
`
`1-_ :_1—— L
`
`-<:
`
`>-IDS
`
`mm:-I
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`artify that all corrections have been entered in accordance with the above instructions and text editing guidelines.
`
`r1
`
`/0:/52%
`
`T9<(Editor
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Registrant:
`
`Serta, Inc.
`
`Trademark:
`
`SERTA with Swirl Logo
`
`Registration No.:
`
`2,041,919
`
`Registered:
`
`March 4, 1997
`
`Class:
`
`20
`
`CHO1/122130261
`
`

`

`*** User: EX7l8573 ***
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`DEAD
`LIVE
`TOTAL
`STMT
`NUMBER MARKS VIEWED VIEWED
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`SEARCH
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`01
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`108
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`68
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`40
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`PHRASCH :Serta:":erta:&O20/ic
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`TERMINAL SESSION STARTED 09/18/96 7:34 P.M.
`TERMINAL SESSION FINISHED 09/18/96 7:46 P.M.
`ELAPSED TIME THIS SESSION 0 HRS AND 12 MIN
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`(EASTERN TIME)
`(EASTERN TIME)
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