Mark: SERTA
`
`International Class:
`
`20
`
`TRADEMARK APPLICATION
`
`
`
`Box NEW APPLN. -- FEE
`Assistant Commissioner for
`Trademarks
`
`2900 Crystal Drive
`Arlington, VA 222026513
`
`a corporation duly organized under the laws ofthe State of
`Applicant: Serta, In
`Del?vEvare:§locatedand doing business MEVZS Spring Lake Drive, Itasca, Illlziiiois 60143.
`The above-identified applicant has adopted and is using the trademark shown in the M
`accompanying drawing for[n1attresses, mattress foundations, mattress pads andpillowgin
`30I
`
`International Class 20 and requests that said mark be registered hi the United States Patent and
`
`Trademark Office on the Principal Register established by the Act of July 5, 1946.
`
`The trademark was first used on the goods at least as early as December 1, 1931, was first
`
`used in interstate commerce at least as early as December 1, 1931, and is now in use in such
`
`commerce.
`
`The mark is used by imprinting it on labels afiixed to the goods and on the goods
`
`themselves. Three specimens of the mark as actually used are presented herewith.
`
`ark Rt;
`SERTA (Stylized letters) U.S. trademark ‘egistratio No.E81463, theS o /‘T,
`
`QQ
`
`U.S. trademark Registration No.
`tradem Registration No.E8
`{Q99 09, he SERTA WE
`
`,743,
`,8
`e ERTA POSTURE U.S. trademark Registration No.
`64,
`THE WORLD'S BEST MATTRESS and Design U.S.'
`
`

`
`SENSATION U.S. trade
`
`/
`
`.9
`
`Application No. 74/318,108, the SERTA-COMFORT U.S. trademark Registration No.
`,49éi\the SERTA-ORTHO LUX (Stylized letters) U.S. trademark Registration No{76,5;8§B
`9
`the SERTA-POSTURE PAIR U.S. trademark RegistrationNo[ 695V,3'3>:3)o:,&the SERTA-
`’
`Registration No
`the SERTAFLEX U.S. trademark ,
`2,692:ltheSERTAFOAMU.S.t kRegistrationNo[l,L@2?i4athe
`RegistrationNo. l,
`SERTAGUARD U/.Sgtleademark Registration NoCl,0
`,972, the SERTALOK U.S. trademark
`Registration l\}o’.E,866,384, he SERTAPEDIC U.S. trademark Registration No.[90
`SERTAREST §mmlfi{egisuation No{l,2 i 572:5
`
`. ,,"'/
`
`Please direct all correspondence to Mary Suzanne Hasle Gardner, Carton & Douglas,
`
`321 North Clark Street, Suite 3400, Chicago, Illinois 60610 Please recognize Priscilla A.
`
`Walter, Richard W. Young, Edwin A. Getz, Todd S. Parkhurst, Mary Suzanne Hasley, Gail J.
`
`Berritt, Darren S. Cahr, Richard I. Stamrn, Devin R. Cuyler, Simon B. Anolick, Paul E.
`
`Schaafsma and Mary E. Dicig, each a member of the Bar of the State of Illinois, with offices at
`
`321 North Clark Street, Suite 3400, Chicago, Illinois 60610, as its attorneys, with full power of
`
`substitution and revocation, to prosecute this application, to register, to transact all business in
`
`connection therewith, and to receive the Certificate of Registration.
`
`Alvin R. Klancnik, Vice President of Operations of applicant corporation, being hereby
`
`warned that willful, false statements and the like so made are punishable by fine or
`
`imprisonment, or both, under Section 1001 of Title 18 of the United States Code and that such
`
`willful, false statements may jeopardize the validity of this application or any registration
`
`resulting therefrom, declares: that he is properly authorized to execute this application on behalf
`
`of the applicant; that he believes said corporation to be the owner of the trademark sought to be
`
`registered; that to the best of his knowledge and belief no other person, firm, corporation, or
`
`association has the right to use said mark in commerce, either in the identical form or in such
`
`near resemblance thereto as to be likely, when used on or in connection with the goods or
`
`services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all
`
`

`
`statements made of his own knowledge are true and all statements made on information and
`
`belief are believed to be true.
`
`SERTA, INC.
`
`Name: Alvin R. Klancnik
`Title: Vice President of
`
`Operations
`
`Date:
`
`/ll ll‘;
`
`Case No.: SER0l2USA1
`
`

`
`:°’507‘?228
`
`GARDNER, CARTON S. DOUGLAS
`SUITE 3400—QUAKER TOWER
`
`NUMBER
`$7’
`[
`in
`I
`'"Im?"’s'I'fiANNE HASLEY
`(312) 24543787
`mh"‘51°Y@3°d-°°m
`
`32! NORTH CLARK STREET
`
`CHICAGO, ILLINOIS 60610-4795
`(312) 544-3000
`
`WASHINGTON, D.C.
`
`FAX‘ ‘am’ 6‘”'338'
`INTERNET: gcd|awchgo@gcd.com
`
`"Express Mail’-’ mailing iabei
`_.
`'EGl8l383708US
`
`number
`
`March 22, 1996
`
`BOX NEW APPLN- ‘ FEE
`Assistant Commissioner
`for Trademarks
`2900 Crysta1DriVe
`Arlington, Virginia 22202-3513
`
`*
`
`Date of Deposit March 22’ 1996
`I hereby certify that this paper or fee Is
`being deposited with the United States Postal
`Service
`“Express Mail Post Office
`to
`Addressee" service under 37 CFR 1.10 on the
`date indicated above and is addressed to the
`Assistant Commissioner
`for Trademarks,
`2900 Crystal Drive
`Arlington. Virginia 22202-3513
`Steven E. Swanson
`
`(Twed or printed name of person mailing
`paper or fee) ‘
`
`Signature of D"|'S0"! mailing caper or fee)
`
`Re:
`
`SERTA U.S. Trademark Appl'
`
`1Our Reference:i SER0l2USAl
`
`tion in the name of Serta, Inc.
`
`Dear Sir:
`
`Enclosed for filing is the above-identified application, together with a drawing of
`the mark comprising one (1) sheet, three (3) specimens of the mark and our check in the
`amount of two-hundred forty-five dollars ($245.00) in payment of the required filing
`fee.
`
`Please direct any correspondence relating to the subject application to the
`undersigned.
`
`Respectfully,
`
`Mary Suzanne Hasley
`
`MSH/VJF
`Enclosures
`
`20134410.!
`
`

`
`CTRA E
`
`Humrrrtztrglylgyfifilllllrrr
`
`Serta, Inc.
`325 Spring Lake Drive
`Itasca, Illinois 60143
`
`Date of First Use:
`
`At least as early as December 1, 1931
`
`Date of First Use
`in Interstate
`
`Commerce:
`
`At least as early as December 1, 1931
`
`Goods:
`
`Mattresses, mattress foundations, mattress pads and
`
`pillows, in International Class 20
`
`

`
`ARTMENT OF COMMERCE
`UNITED STATES l'
`Patent and Trademark Office
`ASSISTANT COMMISSIONER FOR TRADEMARKS
`2900 Crystal Drive
`Arlington, Virginia 22202-3513
`
`8,
`
`i996
`
`NOTICE OF PUBLICATION UNDER 12(a)
`
`1. Serial No.:
`
`75/077.228
`
`2. Mark:
`
`SERTA
`
`3. Applicant:
`Serta,
`lnc.
`
`4. Publication Date:
`DEC. 10, 1996
`
`The mark of the application identified appears to be entitled to registration. The
`mark will,
`in accordance with Section 12(a) of the Trademark Act of 1946, as
`amended, be published in the Official Gazette on the date indicated above for the
`purpose of opposition by any person who believes he will be damaged by the
`registration of the mark.
`If no opposition is filed within the time specified by
`Section 13(a) of the Statute or by rules 2.101 or 2.102 of the Trademark Rules,
`the Commissioner of Patents and Trademarks may issue a certificate of
`registration.
`
`Copies of the trademark portion of the Official Gazette containing the publication
`of the mark may be obtained at $28.00 each for domestic orders, or at 535,00
`each for foreign orders from:
`
`The Superintendent of Documents
`U.S. Government Printing Office
`Washington,D.C. 20402
`
`By direction of the Commissioner.
`
`PCFDLR (REV 6/94)
`
`

`
`Marry Suzanne Hasley
`Gardner, Carton 8 Douglas
`321 North Clark Street, Suite 3hO0
`Chicago,
`IL
`60610
`
`

`
`PUBLIu.1TlONIREGISTRATiON EXAMINATION Viun_.K SHEET
`
`I
`3
`L.O.:
`Reviewer: Lori Hodges
`I certify all information in the database matched the information in the file and no corrections were required.
`3TRUCTl0NS:
`If the infonnation in the database does not match the information in the file the reviewer should check the ERROR column. After correction
`(text editing). the EDITED column should be checked.
`RETAIN IN FILE WRAP.
`ERROR FOUND DURING REVIEW REQUIRING AMENDMENT 0::
`MarkType:
`3 Reister:
`
`SCREEN
`
`‘
`
`nment or Name Change:
`=.ed of".
`
`El State/Coun
`
`[:1 Limitation Statement
`
`(2 Entire Mark
`
`-5.7%
`“E Prior U.S. Registrations:
`—m ‘Domestic Re - resentative:
`— -
`gn Country of Origin:
`in A lication No.2
`
`..
`.-«
`
`oreign egistration enewe
`ttomey ame:
`:1 Name
`Ccrresondence:
`E Attorney Docket Number.
`
`piration ate:
`
`Frgn. Reg. Renewed:
`
`ljlnter St. Address
`
`[3 Ci
`
`/State/Zh
`
`.
`I‘
`srtify that all corrections have been entered in accordance with the above instru 'ons and text editing guidelines.
`
`Q
`Text Editor
`
`/05/491%
`Date
`
`

`
`*** User: EX7l8573 ***
`
`DEAD
`LIVE
`TOTAL
`STMT
`NUMBER MARKS VIEWED VIEWED
`
`SEARCH
`
`01
`
`_108
`
`68
`
`40
`
`PHRASCH :SertS:”:erta:&O2O/ic
`
`TERMINAL SESSION STARTED 09/18/96 7:34 P.M.
`TERMINAL SESSION FINISHED 09/18/96 7:46 P.M.
`ELAPSED TIME THIS SESSION 0 HRS AND 12 MIN
`
`(EASTERN TIME)
`(EASTERN TIME)
`
`

`
`TRADEMARK APPLICATION SERIAL NO.
`
`2 5
`
`Z
`
`2 8
`
`U.S. DEPARTMENT OF COMMERCE
`PATENT AND TRADEMARK OFFICE
`FEE RECORD SHEET
`
`

`
` _ CODING SHEET E03 PSEUDO MARKS}
`A
` AND DESIGN SEARCH CODES
`AA
`
`' SERIES Cob: AND SERIAL NUMBER’-:25‘- (O'1j:;a?7'
`
`'
`
`-
`
`V
`
`j
`
`V
`
`Lr}1A1=;KVn12J=;.wI1§zG cob:
`(pJ_.ease circle" appropriate MDC)
`
`L
`
`.
`
`..
`
`'
`
`V
`
`_
`2‘
`
`3
`
`V
`
`5
`
`.
`6
`
`.
`
`-PSEUDMO
`
`(PM)
`
`_wn=o/Dz_sIGN_ smnca cobfzs
`
`

`
`
`
`u
`
`9
`
`.
`
`I
`
`I
`
`,,
`A
`*‘ ~‘r,5‘...
`.
`‘
`_ $_ - ‘2_'-
`P ‘-{O
`A
`V
`—
`NAME: Mary Co1ILaI:I
`or
`SERIAWL NO.: 75/. .9.111«_?:.B.,.’.
`. Y
`‘
`V
`ITU:
`‘
`TRADEMARK APPLICATION FILE DATA WORKSHEET ’
`'
`2
`.cLAss‘DATA"
`I
`IINTERNATIONAL CLASS
`
`
`2 ‘COLLECTIVE TM or SM‘
`
`3. FEE mo,
`-
`'
`I IT
`.4. PRIOR Us cLAssIEs)
`. ——
`5. 1ST USE DATE
`.
`6 1ST USE IN COMM DATE
`7. IN ANOTHER FORM CODE
`8.‘ IN ANOTHER FORM STATEMENT
`
`
`
`
`_
`1
`AF CODE IN MARGIN TEXT IN I
`M
`A
`9. GOODSISERVICES
`
`
`1
`Q3 NTERNATIONAL CLASS IN MARGIN, TEXT[
`10. CERTIFICATION STATEMENT
`
`
`CS‘!N MARGIN, TEXT IN[‘ 1‘
`'
`
`.
`
`,
`
`.-
`
`‘
`
`
`
`
`
`FOREIGN DATA
`
`1. PRIORITY CLAIMED
`-
`'
`I
`—:
`——
`5. FOREIGN REG #
`»
`’
`.
`6. FOREIGN REG DATE
`‘ 7.~FoREIGN EXPIRATION DATE
`8. RENEWAL #
`V
`~
`9. RENEWAL REG DATE
`10. RENEWAL EXPIRATION DATE
`
` u
`
`
`
`'