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`__ Date 42% 3. is Egg No:
`9 -56’
`//
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`I
`ERROR coh—. Alb! eorncun can
`an EDITED «lI— tlnfl to eight. RITAIN IN FILE
`
`-.
`
`Neworawi :Yes
`
`' No
`
`Date R : ‘star Amended:
`
`Inacflvo____ Class Status Date:
`
`Demo
`
`Delete
`
`Redassify
`
`Redassify
`
`SI. A&§_____ Cl
`
`IS|ICnlfy
`
`_.—__
`
`Zip
`
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`
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`
`____ClflzarehipIStnb d Inc.
`
`? OTHER:
`
`i Icarulymuulcer:-scan: voInnuundIn nccordncnwithth Ztau-umou andInnoanggddnlnu.
`
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`
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`
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`
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`
`I
`
`a
`
`§__ *__________ TEXT EDITOR
`
`i_
`
`1
`
`_K
`
`T
`
`DATE
`
`

`
`REGISTRATION NO.
`»
`MARK: BUENO (AND DESIGN)
`
`1538311
`
`REGISTRANT: ‘EL ENCANTO, INC.
`
`CORRESPONDENCE ADDRESS:
`
`SUTIN, THAYER AND BROWNE
`
`N.E_
`ALBUQUERQUE, NEW MEXICO 37103
`
`.
`
`UNITED STATESVDEBARTMENT OF COMMERCE
`Patent and Tl
`‘mark Office
`ASSISTANT sECR‘E'I‘ARY AND COMMISSIONER
`OF PATENTS ANDVTRADEMARKS
`Washington, D.C. 20231
`
`SERIAL NO. 73/645386
`
`PAPER Ni).
`MAILING DATE: 05/13/96
`
`In a
`COYTSS
`ence:
`!"“fie *"rnis;°;3e *°"°W"~9
`. Your phone number and zip code.
`. Mailing date of this action.
`. The address of all correspondence
`. Affidavit-Renewal Examiner's name.
`the words "Box 5”.
`not containing fees should include
`. Registration No.
`
`RECEIPT IS ACKNOWLEDGED OF THE SUBMITTED REQUEST UNDER:
`
`SECTION 8 OF THE TRADEMARK STATUTE AND 37 CFR SECS. 2.161-2.166.
`
`SECTION 15 OF THE TRADEMARK STATUTE AND 37 CFR SECS. 2.167*2.168.
`
`YOUR REQUEST FULFILLS THE STATUTORY REQUIREMENTS AND HAS BEEN ACCEPTED.
`
`HAROLD LEE
`AFFIDAVIT-RENEWAL EXAMINER
`TRADEMARK EXAMlNlNG OPERAT|ON
`(703) 308-9500
`
`

`
`UNITED STATES DEPARTMENT OF COMMERCE
`Patent and Trademark Office
`ASSISTANT SECRETARY AND COMMISSIONER
`2900 Crystal Drive
`Arlington, VA 22202-3513
`
`DATE:
`
`Stephen Charnas
`Sl|T|ll '|'HA‘l|i|l C. BIIOWNE
`
`Two Park Square
`6565 Americas Parkway, N.E.
`Albuquerque, NM 87110
`
`In re: Registration No. 1,538,311 for the mark BUENO AND DESIGN.
`
`Receipt is acknowledged of the Affidavit submitted under the provisions of Sections 8 & 15 of the
`Trademark Statute. Acceptance is withheld in view of the following:
`
`The fee for filing an affidavit under the provisions of Sections 8 & 15 is $200 per class. An
`insuflicient fee, namely $200, was submitted. The additional fee must be submitted within 6
`months of the date hereof, otherwise the Section 8 Aflidavit, only, will be accepted.
`
`This registration contains 2 classes. The registrant has only submitted a specimen for one
`class, international class 29. Section 8 of the Trademark Act and 37 C.F.R. Sections 2.161
`and 2.162, require submission of one specimen or facsimile per class showing current use of
`the mark. To avoid cancellation of the additional c1ass(es), the registrant must submit the
`specimen(s) for the other c1ass(es) prior to the expiration of the sixth year following the
`registration. Registrant must state in an affidavit or declaration under 37 C.F.R. Section 2.20
`that the additional specimens are in use in commerce.
`
`Harold D. Lee
`Affidavit/Renewal Examiner
`
`Post Registration Division
`Office of Trademark Services
`
`'
`
`(703) 308-9500 Ext. 133
`
`

`
`A“
`,
`I.
`S(I9I9»I9 4)
`‘ M. BANNON
`I RRYE
`RAHAM
`H
`T
`DAVID
`ICHA
`. ADIGAN
`TEPHEN CHARNAS
`AUI COHEN
`
`‘K
`
`°;¢¥2§’«‘~°“
`WA M, FONG
`
`‘
`
`‘u. L. GRAVES
`HENDREN
`“
`
`'
`
`’ ROSENBLUM
`GAcscmMmu
`543)” c. SALAZAR
`AYMOND w scnoweres
`
`RONALD SEGEL
`RAY SHOLLENBARGER
`ANDREW J. SIMONS
`JONATHAN B. SUTIN
`MICHAH O. SUTIN
`NORMAN S. THAYER
`ROBERT J‘ VJERNER
`HOPE MEAD WYNN
`
`OF COUNSEI
`STEVEN K, MOISE
`
`TWO PARK SQUARE
`6565 AMERICAS PARKWAY, N .E.
`ALBUQUERQUE, NEW MEXICO 87110
`POST OFFICE BOX1945
`ALBUQUERQUE, NEW MEXICO 87103
`505~883-2500
`FAX 505-888-6565
`
`300 FIRST INTERSTATE PLAZA
`150 WASHINGTON AVENUE
`SANTA FE, NEW MEXICO 87501
`POST OFFICE BOX 2187
`SANTA FE, NEW MEXICO 87504
`505-988-5521
`FAX 5053982-5297
`
`EXPRESS MAIL
`POST OFFICE TO ADDRESSEE
`LABEL NO. HB233982034
`
`Assistant Commissioner
`for Trademark
`
`2900 Crystal Drive
`‘ Arlington, Virginia
`
`22202
`
`Sections 8 and 15 Affidavit
`Trademark for "Bueno and Design";
`Registration No. 1,538,311
`
`Dear Sir or Madam:
`
`On behalf of El Encanto, Inc., we enclose an Affidavit Under
`Sections 8 and 15 for the above—referenced trademark and a
`
`Please file the Affidavit and return a copy to this
`specimen.
`office. Enclosed is a self—addressed, stamped envelope.
`
`We also enclose a check for $200.00 for the filing fee ($100 per
`international class).
`
`Very truly yours,
`
`SUTIN, THAYER & BROWNE
`A Professional Corporation
`
`Tlstephen Charnas
`Albuquerque Office
`
`SC:ehs
`Enclosures
`118244
`
`cc w/enc:
`
`Gene S. Baca
`
`Betty Potts
`
`

`
`CERTIFICATE OF MAILING BY EXPRESS MAIL
`
`1'_hereby certify that this document is being deposited
`.
`0
`.
`.
`wiéhtgfle Ufii ed States Postal Service as Express Mail, Post
`C}
`ffice tq$‘idressee, Label No. HB233982034,
`in an envelope
`V
`'23‘
`;:r5 to: Assistant Commissioner for Trademark, 2900 Crystal
`
`Dated: May 4, 1995
`
`hen Charnas
`
`

`
`CERTIFICATE OF MAILING BY EXPRESS MAIL
`
`I hereby certify that this document is being
`
`deposited with the United States Postal Service as Express
`
`Mail, Post Office to Addressee, Label No. HB233982034,
`
`in an
`
`envelope addressed to: Assistant Commissioner for
`
`Trademark, 2900 Crystal Drive, Arlington, Virginia 22202, on
`
`May 4., 1995.
`
`Dated: May 4, 1995
`
`117777
`
`

`
`*
`
`EXPRESS MAIL
`POST OFFICE TO ADDRESSEE
`
`%%Y 3 é IQQE
`
`4;
`.45"
`«I Agni
`fVIT UNDER SECTIONS 8 and 15
`
`%§
`
`LABEL NO.: HB233982034
`
`Mark:
`
`"Bueno and Design"
`
`Intl. Class Nos.:
`
`29 and 30
`
`U.S. Class No.:
`
`46
`
`Registration No.:
`
`1,538,311
`
`ss.
`
`) )
`
`STATE OF NEW MEXICO
`
`COUNTY OF BERNALILLO )
`
`Gene S. Baca, being sworn, states that he is Vice-
`
`Inc. and is authorized to execute this
`President of El Encanto,
`affidavit on behalf of said entity;
`that El Encanto,
`Inc. owns
`
`the above identified registration issued May 9, 1989 as shown by
`
`records in the Patent and Trademark Office;
`
`that the mark shown
`
`therein has been in continuous use in interstate bommerce for
`
`five consecutive years from the date of registration to the
`
`present date for the following items in International Classes 29
`
`and 30:
`
`1?a LH as/12x95 1533311
`
`0 374
`
`900-00 CK
`
`

`
`(DEHYDRATED SVVEET
`CHIOOS
`FOR:
`I’OSOLE'/ (HOMINY OR OOOKED
`OORN).
`CHACALES _,(CRACI{ED
`SWEET
`I CORN).
`IAL-APEN0§
`(PEPPERs.DIgED,
`ooRN),
`ROASTED DR FROZEN). PROCESSED GREEN
`CHILE. PROCESSED RED CI_{[LE:“CAMARON *
`ENTERQ.
`(WIIOLE
`SIRIMP): CAMARON
`(SHREDDED SHRI}v{P).~' CHILE PODS (DEHY-
`DRATED RED CHILE PODS)? GREEN CHILE
`STEW (MEAT. POTATOES‘. TOMATOES AND
`SPICES)fMINCED ONIONS. OJA (PROCESSED
`EDIBLE xR.N I-IUSK),’IN CLASS 29 (U.S. CL.
`46).
`
`SUGAR)."
`PILONCILLO (BROWN
`FOR:
`CANELA (STICK CINNAMON - A SI’ICE)."OO-
`MINOS (CUMIN - A SPICE).>~GROU’ND CINNA-
`MON AS A SPICE. WHOLE AND CRUSHED
`PIQUINV(S2v£A.LI..,
`'IT{IN PUNGENT PEPPERS
`AS A SPICE); CHILE POWDER, WHOLE
`GARLIC. GRANULATED GARLIC
`AND
`GARLIC POWDER, WHOLE OREGANO~’AND
`OREGANO POWDER, ANISE SEED AS A‘
`
`‘o”(ooRIANDER As A SPICE).
`sPIcE CILAI‘
`(DRIED RED I'EI‘I‘ERS As A
`CIIILE ANCI.
`sPIcI3)‘:"cIIILE PODS (DRIED RED PEPPERS
`AS A SPICE). MAN2'.ANILLA‘(CI{AMOMILE AS
`A SPICE), CHILE ARBOU’ (DRIED RED
`PEPPER As A SHCEL BAY LEAVES AS A
`smcs, JALAPENOS (PEPPERS - DRIED DR
`ROASTED As A SPICE). W\B’AS (HORSE
`BEANS As A SPICE), PANOCHA (SPROUIED
`WHEAT
`EDOUR).
`0oRN ”I‘0RTILLAS.
`MENUDO MDC (sPIcE MIXTURE FOR SEA-
`SONING TRXPE), WHOLE WHEAT LPORTI.
`LLAS. BLUE o0RN TORTILLAS. WHITE
`MAsA (FLOUR WITH LIQUID ADDrrIvEs,«
`PRIMARILY WATER). FDDUR 'I‘ORT[I.LAS.—~
`SDPAIPILLA MIX (FLOUR BASE MIX USED
`TO PREPARE FRIED BREAD). MASA/(CORN
`MEAL wrrH LIQUID ADDITIVES. PRIMARL
`LY WATER), BLUE MAsAe-(BLUE ooRN MEAL
`wrm LIQUID ADDITIVES.
`PRIMARILY
`WATER). ooRN MEAL. BLUE o6RN MEAL.
`BURRITOS, RELLENos QVHOLE GREEN
`CHILE SIUFEED WITH CHEESE AND cov-
`ERED wrm FLOUR AND sPIcEs). SAUSAGE
`AND EGG~ BURRIDD& ROLLED 'EACO$
`RoLLED ENCHILADAS, TAMALES, CHILE
`PORK, SAUCE (FROZEN RED CHILE WITH
`.PORIC), TOSTADA CHIPS
`(OORN MEAD
`BASED). OORN CHIPS. TAo0 SHELLS, BLUE
`CORN CI-UPS, IN CLASS 30 (U_.s. CI, 46).
`
`Gene Baca further states that such mark is still in use in
`
`interstate commerce as evidenced by the specimen attached showing
`/
`that no final decision has issued
`
`the mark as currently used;
`
`adverse to registrant's right to register the mark or keep the
`
`same on the register; and that no proceeding rfinolving said
`
`rights is pending and not disposed of either in the Patent and
`
`Trademark Office or in the courts.
`
`4%”
`
`aca
`Gene S.
`Vicc—President
`E1 Hncanto,
`InC.v”
`
`Signed and sworn to before me on
`I/'
`
`%% 3
`
`, 1995, by Gene S. Baca.
`Qmz/7%/Egg: Z 5%:
`
`Notary Publi
`
`My commission expires:
`
`.2-//~?(£
`
`

`
`ROASTED & PEELED, CHOFFED
`
`H nmxnn .\ Hum 4 mu-mu
`
`Fouf
`convenient
`24/2 on
`"I
`Se
`'ngs
`
`'
`Microwavable
`
`|{v>\\A|II .\ l'IHHI.4 HIII'l'Hv
`
`INGREDIENTS.
`New M "co
`Select
`en Chile
`Frocemed and
`buted
`MLENCAN NC
`zool 4m SI sw
`Nbuquerque. NM 32
`1
`(Q)
`
`ROASTED & PEELED, CHOPPED
`
`NET WT.
`
`I0 OZ. (342 GRAPflS)
`
`

`
`
`
`
`
`<4.
`
`Jmil7’\E pa
`am» :L!':'*E
`Snack Style Tortillas
`
` I’.
`
`f_i3‘v5§d
`
`. 3emOH')
`'i1SVO\4
`
`Ii.
`Green Chile 4-PAK
`ROASTED & PEELED, CHOPPED
`
`
`FOUR MAGNIFICO MINI-SERVINGS! Pre-measured.
`Microwavable. It‘s Bueno's rich~fire-roasted, flash-frozen
`green Chile in four individual (27/2 oz.) containers. Four times
`
`as convenient! Four times as fast!
`THAWING INSTRUCTIONS
`
`Microwave Oven
`0 Remove producl from carton
`' Heat on DEFROST Qetting for
`3 to 4 min
`..
`
`
`
`
`()
`
`

`
`UNITED STATES DE ATMTENT or COMMERCE
`Patent and Trademass Jffice
`ASSISTANT SECRETARY AND COMMISSIONER
`OF PATENTS AND TRADEMARKS
`Washington, D.C. 20231
`
`NOTICE OF PUBLICATION UNDER 12(a)
`
`1. Serial No.:
`73/6I+5,386
`
`2. Mark:
`sumo
`and design
`
`3. Applicant:
`EL ENCANTO,
`
`INC.
`
`4. Publication Date:
`FEB.
`11+. 1989
`
`The mark of the application above identified appears to be en titled to registration. The
`mark will,
`in accordance with Section 12la) of the Trademark Act of 1946, be
`published in the Official Gazette on the date indicated above for the purpose of
`opposition by any person who believes he will be damaged by the registration of the
`mark.
`if no opposition is filed within the time specified by Section 13 of the Statute or
`by rules 2.101 and 2.102 of the Trademark Rules, the Commissioner of Patents and
`Trademarks may issue a certificate of registration.
`
`Copies of the trademark portion of the Official Gazette containing the publication of the
`mark may be obtained at
`$9.50 each for domestic orders, or at $1 I .88each
`for foreign orders from:
`
`The Superintendent of Documents
`U.S. Government Printing Office
`Washington,D.C. 20402
`
`By direction of the Commissioner.
`
`

`
`GAIL B. RAGO
`SUTIN. THAYER AND BROWNE
`P.O. BOX 191-+5
`ALBUQUERQUE, NEW MEXICO
`
`87103
`
`

`
`""...a\
`1
`V
`'KJ
`
`THAYER & BROWNE
`ROFESSIONAL CORPORATION
`
`RANDY S. BARTELL
`WILLIAM R. BRANCARD
`LORNA M. BROWN
`THOMAS E. BROWN III
`GRAHAM BROWNE
`DAVID P. BUCHHOLTZ
`KEITH S. BURN
`STEPHEN CHARNAS
`SAUL COHEN
`RAMON M. GONZALES
`GAIL GOTTLIEB
`JAY D. HERTZ
`ROBERT G. HEYMAN
`PHILIP R. HIGDON
`
`ALEXIS H. JOHNSON
`DONALD L. JONES
`FRANKLIN JONES
`MARTHA J. KASER
`BRIAN F. LANTER
`THOMAS P. MACKEN
`MARY E. McDONALD
`KENNETH W. MILLS
`STEVEN K. MOISE
`DANIEL A. NAJJAR
`FREDERIC S. NATHAN, JR.
`MARILYN S. PAGE
`CHARLES P. PRICE III
`RAY R. REGAN
`JANE ROBERTSHAW
`JAY D. ROSENBLUM
`DONALD M. SALAZAR
`FRANK C. SALAZAR
`
`'
`
`JAMES L. SANCHEZ
`RAYMOND W. SCHOWERS
`RONALD SEGEL
`SASHA SIEMEL
`JONATHAN B. SUTIN
`LEWIS R. SUTIN
`MICHAEL G. SUTIN
`NORMAN S. THAYER
`RICHARD LC. VIRTUE
`JANA L WALKER
`THOMAS D. WALKER
`ROBERT J. WERNER
`BRUCE E. WIGGINS
`PATRICIA G. WILLIAMS
`STEPHANY S. WILSON
`PRESTON G. WONG
`MARIANNE WOODARD
`
`’
`
`‘
`
`FIRST PLAZA
`POST OFFICE BOX 1945
`ALBUQUERQUE, NEW MEXICO 87103-1945
`505-842-8200
`AMERIWEST FINANCIAL CENTER
`POST OFFICE BOX 35130
`ALBUQUERQUE, NEW MEXICO 87176-5130
`505-883-2500
`FIRST INTERSTATE PLAZA
`POST OFFICE BOX 2187
`SANTA FE, NEW MEXICO 87504-ZI87
`505388-5521
`205 WEST BOUTZ RD.
`POST OFFICE BOX 2857
`LAS CRUCES, NEW MEXICO 38004-2857
`505-523-6783
`
`1, 1988
`
`Commissioner of Patents
`and Trademarks
`Patent and Trademark Office
`Box 5
`
`Washington, D.C.
`
`20231
`
`Attention: Lori Boatright, Esq.
`Law Office II
`
`Little Man Holding the Bueno
`Sign, S.N. 645,386; Response
`to Office Action No. 2,
`Mailed February 18, 1988
`
`_Dear Ms. Boatright:
`
`In response to Office Action No. 2, we enclose amended
`pages 1 and 2 of the application reflecting the revised
`classifications and descriptions of goods we have dis-
`cussed in telephone conversations. Pages 3 and 4 of the
`application, as well as all other application materials,
`are in the file for S.N. 645,386 at your office. Please
`call if you have any questions.
`
`Very truly yours,
`
`SUTIN, THAYER & BROWNE
`A Professional Corporation
`
`.. /éa;%%o;Q
`
`Kenneth W. Mills
`Albuquerque First Plaza
`(505) 842-8200
`
`KWM:lce
`Enclosures
`25l6L
`
`cc W/enc: El Encanto, Inc.
`
`/Zaa1/UA///
`
`

`
`APPLICATION FOR TRADEMARK REGISTRATION
`
`MARK: Little Man Holding the
`Bueno Sign
`
`CLASS NO.:
`
`29 and 30
`
`TO THE COMMISSIONER OF PATENTS AND TRADEMARKS:
`
`El Encanto, Inc., a New Mexico corporation, P. O.
`
`Box 293, Albuquerque, New Mexico, 87103, has adopted and
`
`is using the trademark shown in the accompanying drawing
`for foods and food seasonings, namely:
`
`CLASS 29
`
`chicos (dehydrated sweet
`corn)
`
`chacales (cracked sweet
`corn)
`p
`processed green chile
`
`camaron entero (whole
`shrimp)
`
`posole (hominy or cooked corn)
`
`jalapenos (peppers-dried,
`roasted or frozen)
`processed red chile
`
`camaron (shredded shrimp)
`
`chile pods (dehydrated
`red chile pods)
`
`green chile stew (meat, potatoes,
`,
`tomatoes and spices)
`
` »amr-V~%,_ g
`
`,
`......;,~~m-...‘ ..m. l_,,_,
`,. m.—w-m-....», ..,~..,,..,,.. ,.M Kim.‘
`
`oja (processed edible corn hus:)fi§(
`mmwwmwwinmmwmmwnwwmwmmmu.
`
`canela (stick cinnamon — a
`spice)
`
`minced onions)
`<::::§SS 30
`fkg
`cominos (cumin - a spice)
`
`;
`
`'
`
`loncillo (brown sugar)
`
`whole and crushed piquin
`(small, thin pungent
`peppers as a spice)
`‘
`whole garlic, granulated
`garlic and garlic powder
`
`ground cinnamon as a spice
`.
`chile powder
`
`whole oregano and oregano
`powder
`
`

`
`anise seed as a spice
`
`cilantro (coriander as a
`spice)
`
`;chi1e ancho (dried red
`peppers as a spice)
`
`chile pods (dried rad peppers
`as a spice)
`’
`
`manzanilla (chamomile as
`a spice)
`
`chile arbol (dried red pepper
`as a spice)
`
`bay leaves as a spice
`
`habas (horse beans as a
`spice)
`
`corn tortillas.
`
`whole wheat tortillas
`
`white masa (flour with
`liquid additives,
`primarily water)
`
`sopaipilla mix (flour base
`mix used to prepare
`fried bread)
`
`blue masa (blue corn meal
`with liquid additives,
`primarily water)
`
`rellenos (whole green
`chile stuffed with
`cheese and covered
`with flour and spices)
`
`rolled tacos
`
`tamales
`
`jalapenos (peppers — dried or
`roasted as a spice)
`
`panocha (sprouted wheat flour)
`
`menudo mix (spice mixture for
`seasoning tripe)
`
`blue corn tortillas
`
`flour tortillas
`
`masa (corn meal with liquid
`additives, primarily water)
`
`corn meal
`
`blue corn meal
`
`burritos
`
`sausage and egg burritos
`
`rolled enchiladas
`
`chile pqrk sauce (frozen red
`chile with pork)
`
`tostada chips (corn
`meal-based)
`
`corn chips
`
`taco shells
`__....._............,....¢..m..~........s._....l,. MM
`_ 0__'__”_,._.,
`Applicant requests that said mark be registered in the
`
`~..., M... _ .,,.,_,_ "um
`
`"M ‘K
`
`M. .....a.r..A.,....
`
`blue corn chips
`..-.4.........»....»......u........,.....-~-
`
`United States Patent and Trademark Office on the Principal
`
`Register established by the Act of July 5, 1946.
`
`9705B-0183C
`
`

`
`pp 4003” aoi ‘(M
`
`645386
`
`APPLICATION FOR TRADEMARK REGISTRATION
`
`‘Little Man Holding the
`MARK:
`Bueno Sign
`
`CLASS NO.:
`
`29/30
`
`TO THE COMMISSIONER OF PATENTS AND TRADEMARKS:
`
`E1 Encanto, Inc.rla New Mexico CorporationQ&%;\O.
`Box 293, Albuquerque, New Mexico, 87lgEJhas adopted and is
`
`using the trademark shown in the accompanying drawing for
`
`foods and food seasonings, namely:
`’//CLASS 29
`
`~camaron (dry shrimp)
`
`corn chips
`
`cheese dip
`
`cheese sauce
`
`chicos (dehydrated sweet
`corn)
`
`posole (hominy)
`
`pumpkin seeds
`
`chacales (cracked sweet
`corn)
`rellenos (whole green c ile
`with cheese, flour and]
`spices)
`.
`)
`(::cLAss 30
`
`K S3”‘
`
`Piloncillo (brown sugar)
`
`(pp
`
`cominos (cumin - a spice)
`
`enchilada sauce mix
`
`whole garlic and garlic
`
`powder
`
`processed sunflower seeds
`
`canela (stick cinnamon — a
`spice)
`
`ground cinnamon as a spice
`
`pork sauce
`
`taco sauce />
`
`

`
`anise seed as a spice
`
`sopaipilla mix (flour base
`mix used to prepare
`fried bread)
`
`whole oregano and oregano
`powder
`
`cilantro (coriander as a
`spice)
`
`manzanilla (chamomile as
`a spice)
`
`tamale wrap (corn husks used
`to make tamales)
`
`bay leaves as a spice
`
`flour tortillas
`
`habas (horse beans as a
`spice)
`
`white masa (flour base
`mixture for preparing
`tortillas)
`CLASS 29 and 30
`
`panocha (sprouted wheat flour)
`
`menudo mix (spice mixture for
`seasoning tripe)
`
`minced onions——VZfl
`
`Tostado chips
`
`,3D
`
`tostado shells 3?
`
`taco shells
`
`_‘?»’5?
`
`chile ancho (dried red
`peppers)
`lfl{;0
`.
`chile powder
`$9
`(ground red peppers)
`
`Xchile pods (dried red peppers) 359
`Q3;
`jgchile arbol (dried red pepper) ¢
`
`frozen chile (green or red
`peppers)
`
`2:?
`
`,
`)(jalapenos (peppers - dried or3gf37
`thin pungent’
`roasted)
`
`'piquin (small,
`peppers)
`
`¢q
`
`tamales 30
`g
`blue masa (blue cornimeal)
`
`corn tortillas 30
`
`burritos 30
`
`enchiladas ‘E9
`
`tacos
`
`“$0
`
`Q9
`
`Applicant requests that said mark be registe
`
`masa (corn meal:;dX
`
`in the
`
`United States Patent and Trademark Office on the Principal
`
`Register established by the Act of July 5, 1946.
`
`

`
`The trademark was first used on the goods in
`
`Class 29 on May 15, 1951, on the goods in Class 30 on
`
`May 15, 1951, was first used in interstate commerce in
`
`Class 29 on March 1, 1964,
`in Class 30 on March 1, 1964,
`and is now used in commerce which Congress may lawfully
`
`regulate.
`
`The mark is used by applying it to the labels,
`
`boxes, bags and lids of the containers of foods and food
`
`seasonings, and five specimens showing the mark as actu-
`
`ally used are attached to this application.
`
`No claim is made to the exclusive right to use
`
`the word nBueno’u apart from the mark as show£]fi1nm
`
`v-'—*"-'n_—
`
`lining is for shading purposes only and does not indicate
`
`Please recognize Stephen Charnas and Gail B.
`
`Rago, Sutin, Thayer & Browne A Professional Corporation,
`
`P. 0. Box 1945, Albuquerque, New Mexico 87103, members of
`
`the Bar of the State of New Mexico, as agents to transact
`
`all business with the Patent and Trademark Office on be-
`
`half of Applicant.
`
`

`
`ss.
`
`) )
`
`)
`
`STATE or NEW MEXICO
`
`COUNTY OF BERNALILLO
`
`Jacqueline J. Baca, being sworn, states that she
`
`is President of El Encanto, Inc. and is authorized to exe-
`
`cute this affidavit on behalf of said entity; she believes
`
`said entity to be the owner of the mark sought to be reg-
`
`istered;
`
`to the best of her knowledge and belief no other
`
`person, firm, corporation or association has the right to
`
`use said mark in commerce, either in the identical form or
`
`in such near resemblance thereto to be likely, when used
`
`on the goods of such other entity,
`
`to cause confusion, or
`
`to cause mistake, or to deceive; and the facts set forth
`
`in this application are true.
`
`Subscribed and sworn to before me this
`
`3
`
`day
`
`of
`
`g§;hge_
`
`, 1955, by Jacqueline J. Baca, Presi-
`
`dent of El Encanto, Inc.
`
`Notary Public
`
`My commission expires:
`
`fie/6
`
`2924Y-0327C
`
`

`
`POWER or ATTORNEY
`
`El Encanto, Inc. hereby appoints Gail B. Rago and
`
`Stephen Charnas, Sutin, Thayer & Browne A Professional
`
`Corporation, P. 0. Box 1945, Albuquerque, New Mexico
`
`87103, members of the Bar of the State of New Mexico,
`
`to
`
`prosecute this application to register,
`
`to transact all
`
`business in the Patent and Trademark Office in connection
`
`therewith, and to receive the certificate of registration.
`
`EL ENCANTO,
`
`INC.
`
`6482Y—O662C
`
`

`
`CORPORATION
`
`~R\x/IN s.
`,5
`- LINDA L.Al
`JOHN A. EA
`RANDY S. BARTE
`LORNA M. BROWN
`THOMAS E. BROWN III
`GRAHAM BROWNE
`QAVID P. BUCHHOLTZ
`KEITH S. BURN
`STEPHEN CHARNAS
`SAUL COHEN
`RUTH DAVEY
`GERARD P. DUMA5
`RAMON M. GONZALES
`GAIL GOTTLIEB
`W. PATRICK HARMAN
`JAY D» HERTZ
`ROBERT G- HEYMAN
`
`‘ mp R4 HIGDON
`-‘ ARY s. HOWELLS
`DONALD L. JONES
`FRANKLIN JONES
`MARTHA J. KASER
`BRIAN F. LANTER
`THOMAS P. MACKEN
`MARY E. MCDONALD
`KENNETH W. MILLS
`STEVEN K. MOISE
`DANIEL A. NAJJAR
`MARILYN 5. PAGE
`GAIL B. RAGO
`RAY R. REGAN
`JANE ROBERTSHAW
`JAY D- ROSENBLUM
`DONALD M. SALAZAR
`FRANK C. SALAZAR
`
`RUSSELL B. SANFORD
`RAYMOND W. SCHOWERS
`RONALD SEGEL
`SASHA SIEMEL
`JONATHAN B. SUTIN
`LEWIS R. SUTIN
`MlCHAEL G. SUTIN
`NORMAN S. THAYER
`TIMOTHY VIDAL
`RICHAED L C. VIRTUE
`ALLAN L. WAINWRIGHT
`ROBERT J. WERNER
`STEPHANY S. WILSON
`PRESTON G. WONG
`MARIANNE WOODARD
`
`645386
`
`FIRST PLAZA
`POST OFFICE BOX 1945
`ALBUQUERQUE, NEW MEXICO 87103-1945
`505-842-8200
`
`FIRST INTERSTATE PLAZA
`POST OFFICE BOX 2187
`SANTA FE, NEW MEXICO 87504-2187
`505-988-5521
`
`205 WEST BOUTZ RD.
`POST OFFICE BOX 2857
`LAS CRUCES, NEW MEXICO 88004-2857
`505-523-6783
`
`February 16, 1987
`
`Commissioner of Patents
`and Trademarks
`Patent and Trademark Office
`20231
`Washington, D.C.
`
`Trademark Registration:
`Little Man Holding the.Bueno Sign
`
`Dear Commissioner:
`
`Inc., we enclose an application
`on behalf of El Encanto,
`for registration of
`the Little Man Holding the Bueno Sign
`as a trademark for foods and food seasonings. El Encanto,
`Inc. also owns registration No. 1257714 issued November 15,
`1983, for the Bueno mark.
`
`Please incorporate into this application the drawing which
`We also enclose five
`is attached to the application.
`specimens of the mark.
`
`We enclose our client‘s check for $400.00, for the appli-
`cation fee for a registration in two classes of goods.
`
`Please record the filing date and serial number of this
`application on the enclosed self-addressed, stamped card
`and return the card to us.
`
`As reflected in the application, our client's goods are
`food and food seasonings.
`In preparing the application,
`we questioned the classification shown for several of our
`client's items on the United States Patent and Trademark
`Office Acceptable Identification of Goods and Services
`The List places
`List, dated August 18, 1983 ("the List").
`these items in Class 30.
`However, we feel Class 29 is
`
`

`
`an R”? demarks
`February 16, 1987
`Page Two
`
`appropriate in the Southwest part of the United States
`because in the Southwest
`these items are either a variety
`of chile products (a vegetable) or processed food
`products.
`
`In order to protect our client's rights to the trademark
`as completely as possible in all parts of the United
`States, we have listed the items in question in both
`Class 29 and Class 30 and would like to have the trademark
`registered for these products in both classes.
`
`If you have any questions or we can be of any further
`assistance, please contacts us.
`
`Very truly yours,
`
`SUTIN, THAYER & BROWNE
`A Professional Corporation
`
`By
`
`P43. /
`
`GailzB. Rago
`Albuquerque First
`
`7478Y-0286C
`Enclosures
`
`cc: Ms. Jacqueline J. Baca
`
`

`
`W ‘ -rzxt cornuc-
`‘
`max SHEET
`
`TYPE:
`
`Adét¢¢_l..Q.’.....f;.‘....;‘..;o;...,-.......-1f..A.[.,....
`‘Applicant N¢fie;...............;..........................;....
`
`Dates of Use...................
`
`DEA statement.......,...........;¢
`Description of Mark Statement......
`
`Disclaimer... . . . . ..
`
`Foreign Registration Data . . ‘ . . . . . . ., . . . . .§ . . . . . . . . . . ... . . . . . .. FN
`....
`CL
`
`International Class....... . . . . . . ..
`
`Lining and Stippling Statement....
`
`Section 2(f) in Part . . . . . . . . . . . . ..
`
`Section 2(f) Limitation Statement.
`
`Translation $taccmenc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-1.- - - -
`
`- -- TR
`
`U. S. Class..... . . . . . . . . . . . . . . . . . ..
`
`Use in Another Form Stxtcmcnt . . . . ..
`
`

`
`UIS; DEPARTMENT OF COMMERCE ; Patent and Trademark Office
`
`IN REPLY REFER TO THE FOLLOWING AND THE FILING DATE:V
`I"}?xEFLIu6£n¥
`
`IssmALNoI
`' 73/645385’
`
`
`Paper No;
`
`ADDRESS:
`Commissioner of
`Patents and
`Trademarks
`
`ADDRESSI
`
`.-s§rL a. sauna.-
`SUTIN:-THAYER nno snauna
`vPi“a. sax 1945a
`» ALBUQUERQUE: new nexxco
`
`eyxoa
`
`ACTKMJNO.
`
`ozj
`MAKWMSDATE
`
`02f18i88
`
`FORM Pro-1525 (2-34) 7
`
`u.s. Deer. or comm. PAT. 3. TM OFFICE
`
`;Washington,
`20231
`
`DC
`
`The address of
`
`all correspondence
`not containing fee
`,payments should
`include the word
`I"Box 5;"
`
`(3) Examining
`(2) The mark,
`(1) Serial number of application,
`Also furnish:
`Attorney's name and Law Office number,
`(H) Mailing date of this action, and
`(5) Applicant's name (or applicant's attorney);
`telephone number and zip
`code.
`
`A PROPER RESPONSE TO THIS OFFICE ACTION MUST BE RECEIVED WITHIN 6 MONTHS
`FROM THE DATE OF THIS ACTION IN ORDER TO AVOID ABANDONMENT.
`
`
`This letter responds to Applicant's communication filed on November 23,
`1987;
`
`J
`
`The requirements for a current use statement, for specimens in Class 30 and
`for a claim of ownership of a prior registration have been satisfactorily
`addressed.
`
`the Applicant has not fully responded to the request for proper
`However,
`classification;
`The following must be classified in Class 29: minced
`onions.
`
`J
`
`rellenos,
`the following must be classified in Class 30:
`Likewise,
`tacos, enchiladas, corn chips,
`tamales, chile pork sauce,
`burritos,
`shells, corn chips.
`
`taco
`
`the Applicant added goods (and
`As
`This requirement is repeated;
`misclassified them),
`the Examining Attorney cannot make the requirement a
`final action.
`
`NEW ISSUES
`
`The term,-"oja (corn husk)," in the identification of goods is too broad
`because it could include items classified in other classes;
`The Applicant
`
`

`
`6&5386
`
`(2)
`
`oja (processed
`if accurate:
`the following;
`may amend this term to adopt
`edible corn husk).
`TMEP section 80H. This is classified in Class 29.
`
`V/Both'bamaron entero" and "camaron“ are stated as being shrimp used "as a
`
`Shrimp, unlike some peppers, would still be classified in Class
`
`spice."
`29.
`
`they must be classified in Class
`If_"tostada chips" are corn meal-baseq;
`If they are vegetable based (e;g; potato chips),
`they belong in Class
`Please indicate which composition these chips have.
`
`V/(cu must adopt
`
`instances.
`
`the appropriate International Class in each of these
`
`The Applicant must rewrite the identification of goods in its entirety
`because of the nature and extent of the amendment.
`37 CLF.R. Section
`2.74(b).
`
`Lori Boatright
`Trademark Attorney
`Law Office II
`(703) 557-3277
`
`

`
`SUTIN THAYER &\—}/3ROWNE
`
`A PROFESSIONIDL CORPORATION
`
`"‘
`
`'
`
`l906$984Q O
`IRWIN s. MOI
`ARY s. HOWELLS
`LINDA L. AI N§’MA '
`, @ F
`I;l£IifiJql.JéI)?1!El§S
`‘r
`‘
`\l
`_
`M THA J KASER
`RANDY s. E
`Lh
`35 N F. LANTER
`#3¢R3'}'fA'§'”, 3 (\§’wN [Q3
`$"Q5,,,,";,§‘3fi,'fiB‘
`GRAHAMER WNE
`ETH w. MILLS
`1
`KEITH s. BU N
`DMD R B C 0“; W 1
`EN K, Mom
`NIEL A. NAJJAR
`STEPHEN c mag?
`V- ARILYN s. PAGE
`SAUL COHEN
`§V<,%
`HARLES P. PRICE III
`RAMON M. so ALE& “W
`GAIL a. moo
`GAIIGOTTLIEB
`RAY R. REGAN
`.
`. ROSENBLUM
`\J/1/\.YP3T|$_|'(E2§TgARMAN
`IQNE ROBERTSHAW
`ROBERTG. HEYMAN
`DONALD M. SALAZAR
`PHIUF R. HIGDON
`FRANK C. SALAZAR
`
`I
`.
`:2???/lE<2L>|?~lBI3§Iol‘;FCc|’-IR(l)DWER'S
`“A M
`V
`2
`§g>SNAlgl§ECéEL
`JONATHAN B, SUTIN
`.
`k,‘f,",¥L?,,'fgL5t’;T‘§‘UT,N
`NORMAN sfTHAYER
`HCHARD L_C_ WRTUE
`ALLAN L. WA|NWR|GHT
`Egggfzfi. BL/eAI{N%$2ER
`sauce E. wueows
`STEPHANY s. WILSON
`MARIANNE WOODARD
`PRESTON G. WONG
`
`-
`
`'
`
`‘
`-1
`
`-
`
`'
`
`'
`
`.
`
`,-
`
`-
`
`'
`
`_
`
`* ,'
`‘
`
`'
`
`.4
`
`~
`
`‘
`
`,
`
`.
`
`'
`’
`
`’
`
`_
`.
`'
`
`V
`
`«~
`
`“
`-
`
`,»
`
`’
`
`,
`
`.
`
`J
`
`.,
`
`1945
`PO51’
`505.342.3200
`ALBUQUERQUE. NEW MEXICO 37103-1945
`AMER|WEST FINANCIAL CENTER
`L
`P057 °FF'cE 3°)‘ 35'3°
`A BUQUERQUE, NEW MEXICO s717e.51ao
`5°5'333'75°°
`"R57 WTERSWE PLAZA
`POST OFFICE BOX 2187
`SANTA FE, NEW MEXICO 87504-2187
`505-988-5521
`205 we
`3
`_
`POST orsgiceo1%; 55°57
`LAS CRUCES. 5I’~3§vg2g\§>7($g0 88004-2857
`
`November 19, 1987
`
`Commissioner of Patents
`and Trademarks
`Patent and Trademark Office
`Box 5
`Washington, D.C.
`
`20231
`
`Attention: Lori Boatright, Esq.
`Law Office II
`
`Little Man Holding The Bueno
`Sign, S.N. 645,386; Response
`to Action No. l, Mailed
`July 28, 1987
`
`Dear Ms. Boatright:
`
`In response to Action No.
`enclose the following:
`
`1 concerning S.N. 645,386, we
`
`1. Declaration Of Continuous Use Of Mark And Specimens,
`And Claim Of Ownership.
`
`ii? 2. Amended pages 1 and 2 of
`
`the revised description and classification of goods.
`Pages 3 and 4 of the application,
`including the sig-
`nature page, are in the file for S.N. 645,386 at your
`office.
`
`the application reflecting
`
`3. Five specimens of the mark as used on products in
`International Class 30. We already submitted, and
`your office has accepted, five specimens of the mark
`as used in International Class 29.
`
`No new classes have been added to S.N. 645,386 as a result
`of our response to Action No. 1. We note that the speci-
`mens currently submitted for International Class 29 dis-
`play a trademark registration symbol. Relying on its
`
`

`
`\.._.—'
`
`. SUTIN THAYER & BROWNE
`A PROFESSIONAL CORPORATION
`
`Commissioner of Patents
`and Trademarks
`November 19, 1987
`Page Two
`
`ownership of Reg. No. 1,257,714 (copy enclosed as Exhibit A
`to the Declaration), which is a mark very similar to that
`applied for in S.N. 645,386, and unaware that use of the
`registration symbol on the new mark may be inappropriate,
`the applicant in good faith ordered all of its current
`stock of packaging with the registration symbol used in
`connection with the new mark.
`
`We believe we have responded to all comments made in
`Action No. 1. Please call if you have any questions or
`comments concerning this response or the enclosed
`documents.
`
`Very truly yours,
`
`SUTIN, THAYER & BROWNE
`A Professional Corporation
`
`ZKLD
`
`Kenneth W. Mills
`Albuquerque First Plaza
`
`KwM:lce
`Enclosures
`4976L
`
`cc: Ms. Jacqueline J. Baca
`
`

`
`DECLARATION OF CONTINUOUS USE OF MARK
`AND SPECIMENS, AND CLAIM OF OWNERSHIP
`
`The undersigned, an officer of the corporation
`’ making application for registration, states that the mark
`applied for, Little Man Holding the Bueno Sign, has been
`in continuous use since the date of execution of the
`application up to and including the date of this
`Declaration,
`that the time elapsed between the date of
`execution and the date of filing of
`the application was
`the result of circumstances beyond applicant's control,
`that all statements made of the own knowledge of
`the
`undersigned are true and all statements made on
`information and belief are believed to be true, and that
`the undersigned has been warned that willful false
`statements and the like are punishable by fine or
`imprisonment, or both, and may jeopardize the validity of
`the application or document or any registration resulting
`therefrom.
`~
`
`The undersigned further states that the
`corporation making application has used the specimens
`currently submitted for International Class 30 from at
`least the filing date of this application.
`The specimens
`previously submitted with the application have also been
`used from at least the filing date of this application.
`
`The undersigned further states that the
`A copy
`corporation owns and maintains Reg. No. 1,257,714.
`of the registration for this trademark is attached to this
`Declaration and Claim as Exhibit A.
`
`DATED:
`
`NI2 lg}
`
`EL ENCANTO,
`Applicant
`
`,— 1987.
`
`INC.,
`
`

`
`’
`
`up
`
`Int. c1Ic..: 29 and 30
`
`Prior U.S. C1,: 46
`
`United States Patent and Trademark Office
`
`TRADEIVIARK
`
`Principal Register
`
`Reg. No. 1,257,714
`Registered Nov. 15. 1983
`
`asmsrzaan FOR A mm or 20 mas mom Nov.
`
`15, 1983
`
`El Encamo. Inc. (New Mexico corporation)
`PO. Box 293
`Albuquerque. N. Mex. 87103
`
`For: TOSTADO CHIPS. DRY SHRIMP. CHILI
`PODS (LONG RED PEPPERS), PREPARED
`JALAPENOS (PEPPERS). CHILI WITH AND
`WITHOUT BEANS. PIQUIN (SMALL. THIN
`PI.‘-NGENT PEPPERS). AND CHOPPED ON-
`IONS. in CLASS 29 ('L‘-.S. CI. 46).
`First use May I5. 1951: in commerce Mar. I. 1964.
`For: PILONCILLO (BROWN SUGAR CONE),
`CANELA (STICK CINNAMON--A SPICE),
`COMINOS
`(CUMIN—A SPICE). PREPARED
`TORTILLAS,
`ENCHILADAS.
`TAMALES,
`BURRITOS, TACOS, PORK -SAUCE, ENCHILA-
`DA SAUCE MIX. TACO SAUCE MIX, GARLIC
`POWDER (A SPICE), OREGANO POWDER (A
`SPICE), ANISE SEED AS A SPICE, WHOLE
`OREGANO (A SPICE). MASA (CORN MEAL).
`
`CILANTRO (CORIANDER AS A SPICE).
`SOPAIPILLA MIX (FLOUR BASE MIX USED
`TO PREPARE FRIED BREAD) AND TAMALE
`WRAP (VEGETABLE PARCHMENT PAPER TO
`MAKE TAMALES). in CLASS 30 (US. Cl. 46).
`First use May 15. 1951: in commerce Mar. 1. 1964.
`No claim is made to the exclusive right to use the
`words “Bueno Brand“. apart from the mark as shown.
`The Iining and/or stippiing in the mark is
`for
`shading purposes only and does not indicate color.
`The word "Bueno“ translated into English means
`"Good".
`
`Ser. No. 308.928. filed May 5. I981.
`
`RICHARD A. STRASER. Examining Attorney
`
`Cwtified to be a true copy of the roxistmfion
`Issued by 61: United Stafea Patent & Tméamrk
`Office, Miich registmtion is In full force
`and efffi Record this is in Heals‘-n.fl
`
`"‘}‘-.f‘.=-“‘.'E:'.3 CF33:
`EXHIBIT A
`
`1;.-..._
`COM}-A2SS30{‘€EFI Or’ PATEPIIS
`
`

`
`

`
`APPLICATION FOR TRADEMARK REGISTRATION
`
`‘o - ng t.-
`-
`-
`Bueno Sign
`
`CLASS NO.:
`
`29 and
`
`i
`
`TO THE COMMISSIONER OF PATENTS AND TRADE “ S:
`
`El Encanto, Inc., a .~ Mexico corporation, P. 0.
`
`Box 293, Albuquerque,
`
`--w Mexico, 87103, has adopted