WO2013/052081
`
`PCT/US2012/000426
`
`1/30
`
`Figure #1
`
`ai]-~a o“4 pe4~
`Retailer Pricing /Product
`Database Server
`
`ec wee me ue wets eres ec on
`
`.
`Product
`Manufacturer
`
`.
`
`ye:
`a
`(ft
`ft ;
`fii
`/
`re |
`fii
`\
`?
`i
`Server
`
`
`
`Product
`Manufacturer
`
`|
`i
`Sore TT}
`ceaI
`
`ih
`
`
`6
`\
`j
`ae
`i Store 1.N '
`\
`hs
`a se .
`
`jt
`
`i
`
`Retailer #2
`
`
`
`Sources
`
`Product
`
`. Manufacturer
`
`
`
`
`
`;
` SKU/item fevel i
`fir fF
`coupon offers |
`
`database Server
`
` 7
`
`Featuresand el *
`
`technical Specs / o
`database Servgy Fd
`reece, CF nie
`“ess
`rn?
`
`Data
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`2/30
`
`Figure #2
`
`aoPad2, o= E* -
`
`Retailer Incentives
`
`:
`
`Retaiter Location
`Based Offers
`Database Server
`
`=~D-DP
`
`
`
`
`
`ee
`
`.
`.
`Retailer #N
`
`
`Retailer
`Advertising
`Database Server
`
`~P)
`
`p
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`3/30
`
`Figure #3
`Product
`Marketing Incentives
`Manufacturer
`(Mis) Database Server
`PM CMs
`
`{00
`
`“
`oo
`fe
`wo
`|
`| AG
`\A
`/? Marketer Coupon
`a
`3
`Offers Database
`a
`:
`Server
`
`100
`
`Product
`Manufacturer
`
` :
`
`°
`Product
`Manufacturer
`
`ee
`2 AN
`woe
`\/ \ i:
`7. UY
`
`Marketing
`Advertising
`Database Server
`
`Marketer company and
`brand Logo and Tag Line
`Database Server
`
` Other
`
`Data
`Sources
`
`

`

`WO2013/052081
`
`PCT/US2012/000426
`
`4/30
`
`Figure #4
`
`Shopper
`Preference
`
`Database
`
`Database
`
`Shopper
`Information
`
`ShopperPredictive
`£\
`* PurchaseInterest
`\
`"Model (PPIM)
`
`+" Database
`
`Other
`
`Data
`Sources
`
`
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`3/30
`
`Figure #5
`
`Product Level
`.Reviews
`
`Retailer Reviews
`
`1800
`
`Sources
`
`Other
`Data
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`6/30
`
`Figure # 6A
`
`Shopperpicks product
`category for purchase
`
`’
`
`601
`
`602
`
`go4
`
`
`Opper is prompted
`
`
`to answer Basic
`ShopperPredictive
`Category Needs &
`Model (PPIM}
`Usage (2CNU)
`hase Interest
`
`
`Database
`
`
`
`BCNU algorithm develops
`
`initial Shopper segmentation
`and feature importance
`hypothesis
`
`
`
`
`Shopper is prompted with
`various feature-price pairs that
`
`
`cover choice set and asked to
`
`indicate purchase interest
`
` Shopperinputs inform
`
`Predictive Purchase Interest
`
`
`
`
`Model(PPIM) and set
`baseline variable weights
`
`
`
`Shopperis prompted with questions
`seeking to refine PPMI by probing
`inconsistencies between BCNU
`
`hypothesis and PPIM view(if any)
`
`607
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`7130
`
`Figure 6B
`
`
`
`PPIM is applied to all product/
`feature options to calculate “fit”
`
`
`or purchaseinterest score
`
`608
`
`
`Shopperis presented with
`
`product choices with highest
`PPIM score and other
`
`
`subjective info. (eg. Reviews)
`
`
`
`
`
`
`Shopperuses Purchase
`
`
`
`
`interest sliders to refine
`
`
`
`recommended product set
`
`
`
`Shopper selects product
`
`609
`
`610
`
`611
`
`612
`
`
`
`
`System incorporates Ris and presents
`Shopper with Retailer
`Recommendation and Mls
`
`
`
`
`
`
`
`
`Shopper makes purchase
`electronically or at Retail
`
`location
`
`613
`
`Actual
`versus
`predicted
`recorded
`
`ShopperPredictive
`Purchase Interest
`Model (PPIM)
`Database
`
`

`

`WO2013/052081
`
`PCT/US2012/000426
`
`8/30
`
`Figure #7
`
`Analytic Cost
`
`ar
`
`Minimization
`=
`RetailerWeb :
` 704
`705
`
`Portal Campaign
`Management
`Display and input
`
`
`
`
`Shopper App
`display technology
`and input system
`
`
`
`[—:
`MarketerCWEou
`
`
`
`Portal Campaign $9 Analytics/Research
`
`Management
`Web Portal Display
`Display and input
`and inputsystem
`system .
`
`
`
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`9/30
`
`Figure #8
`
`Shopper logs—on|800
`to website or
`starts App
`
`818 |
`
`Yes
`
`oO
`
`Shopper Selects
`category of
`interest {eg
`
`8020
`
`
`
`
`804
`Shopper responds to Questions to inform
`BCNU and Predictive Purchase Interest
`
`|
`
`View
`
`|
`
`|
`
`806
`PPIM
`recommends |
`Product List
`
`View
`
`Skip|NOLS
`
`808
`feate C-} Mswansnaansnall
`MW
`
`610
`
`
`
`
`820
`
`Minimization Algorithm
`incorporatesRl’s and
`recalculates basket cost,
`
`now the “Subsequent
`Lowest Cost”list and
`Retail Location providing
`
`
`fi‘
`WY
`
`822
`
`becomes
`SLC
`
`824
`
`SLC is displayed to
`Shopperalong with Mis
`
`.
`
`812
`
`|
`
`|
`
`|
`Shopperselects “Done”
`ending fist creation and
`initiating cost
`minimization algorithm |
`
`814
`
`Minimization Algorithm
`Calculates DNP for each
`product recommendedby
`PPIM at all alternate
`eRetail/Retail locations
`
`
`
`Minimization Algorithm
`Identifies “Initial Lowest
`
`
`
`
`Cost” (ILC) item option and -
`Retail location providing
`
`G16
`
`
`826
`Yes
`No
`"
`828
`
`SLC
`
`er
`becomes
`
`
`
`Minimization
`.
`FLC
`Algorithm recalculates
`
`
`
`basket or item cost
`including all Mis — final
`SLC becomes “Final
`
`
`Lowest Cost (FLC)
`
`item(s) or list
`trip/epurchase
`
`832
`Lowestcost for item and
`Retail store (FLC) presented
`to Shopper for shopping
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`10/30
`
`Shopper A
`
`Figure 9A
`Physical Store
`
`Shoppertakes
`shopping list to Retail
`store on. smart phone
`
`| 902
`
`
`
`
`;
`
`As Shopper enters store,
`Shopperis presented
`with a splash page of “in-
`Store Incentives” (iSIs} |
`
`or Ad
`
`
`
`904
`
`
`
`
` Selected Items(if
`any) added to fist and
`
`basket total
`
`Shopperpicks up
`items an list
`
`910
`
`912
`
`
`Shopper checks out,
`scanning smart phone to
`record and validate
`purchases, redeem
`ecoupons and create
`' valid redemption record
`for coupon fulfillment
`
`
`
`
`
`shopper A
`
`
`
`
`Figure 9B
`eStore
`
`9714
`
`Shopper goes to.
`eRetailer and enters
`
`
`
`
`tracking code -
`
`
`
`
`Shopperis presented
`with a splash page of
`additional incentives, tf
`
`
`
`any (ISis} or Ad
`basket total Shopper proceeds to
`
`
`Yes
`
` Selected items(if
`
`
`
`
`any} addedto fist and
`
`
`
`Checkout
`
`
`
`Shopper checks out,
`entering tracking code ta
`
`
`
`
`receive any additional
`incentives, ecoupons and
`record purchase
`
`
`
`
`

`

`WO 2013/052081
`
`PCT/US2012/000426
`
`11/30
`
`Figure 10
`
`Examples:
`
`Promotion
`#1
`
`Promotion
`#2
`
`Promotion
`#3
`
`.
`
`Daily
`
`0.50
`$
`050
`$§
`List Price:
`(0.05)
`$
`(0.05)
`$
`TPR
`(0.05)
`$
`:
`$
`-
`S$.
`MIP
`
`
`
`
`
`Retaller Cost Net of Discounts 045=$$ 0.50 $ 045° §$ 0.40
`
`$
`
`0.50
`
`‘
`
`,
`
`$
`$
`
`
`
`050
`(0.05)
`
`
`
`Retailer Mark-up
`
`Shelf Price
`
`PromotionPrice:
`
`FS!-$0.30/3
`
`20%
`
`S$
`
`0.63
`
`na
`
`$
`
`-
`
`$
`
`$
`
`$
`
`ShopperCard Programs $ $
`
`Dead-Net Price toConsumer
`Discount from "Shelf"
`
`Retailer Gross Margin —
`Margin - %
`
`$
`
`0.63
`0%
`
`$012
`20%
`
`S$
`
`$
`
`20%
`
`0.63
`
`0s6
`
`-
`
`-
`
`0.56
`-10%
`
`O11
`20%
`
`20%
`
`0.63
`
`056
`
`(010)
`
`0.46
` -26%
`
`O11
`20%
`
`$
`
`$
`
`$§$
`
`s
`
`$
`
`$
`
`$
`
`$
`
`S$
`
`$
`
`$
`
`20%
`
`0.63
`
`050°
`
`(0.10)
`
`(0.05),
`
`0.35 ,
`AAS
`
`010
`- 20%
`
`

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