UNITED STATES PATENT AND TRADEMARK OFFICE
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`
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`UNITED STATES DEPARTMENT OF COMMERCE
`United States Patent and Trademark Office
`Address: COMMISSIONER FOR PATENTS
`PO. Box 1450
`Alexandria, Virginia 2231371450
`www.uspto.gov
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`16/119,916
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`08/31/2018
`
`Adam C. LOWI‘y
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`32132-41293/US
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`9459
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`FENWICK & WEST LLP
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`SILICON VALLEY CENTER
`801 CALIFORNIA STREET
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`MOUNTAIN VIEW, CA 94041
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`DINH~ KHANH Q
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`2458
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`PAPER NUMBER
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`NOTIFICATION DATE
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`DELIVERY MODE
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`05/16/2019
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`ELECTRONIC
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`Please find below and/or attached an Office communication concerning this application or proceeding.
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`The time period for reply, if any, is set in the attached communication.
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`Notice of the Office communication was sent electronically on above—indicated "Notification Date" to the
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`following e—mail address(es):
`PTOC @ Fenwiek.eom
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`PTOL-90A (Rev. 04/07)
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`

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`0/7709 A0170” Summary
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`Application No.
`16/119,916
`Examiner
`KHANH Q DINH
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`Applicant(s)
`Lowryetal.
`Art Unit
`2458
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`AIA (FITF) Status
`Yes
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`- The MAILING DA TE of this communication appears on the cover sheet wit/7 the correspondence address -
`Period for Reply
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`A SHORTENED STATUTORY PERIOD FOR REPLY IS SET TO EXPIRE g MONTHS FROM THE MAILING
`DATE OF THIS COMMUNICATION.
`Extensions of time may be available under the provisions of 37 CFR 1.136(a). In no event, however, may a reply be timely filed after SIX (6) MONTHS from the mailing
`date of this communication.
`|f NO period for reply is specified above, the maximum statutory period will apply and will expire SIX (6) MONTHS from the mailing date of this communication.
`-
`- Failure to reply within the set or extended period for reply will, by statute, cause the application to become ABANDONED (35 U.S.C. § 133).
`Any reply received by the Office later than three months after the mailing date of this communication, even if timely filed, may reduce any earned patent term
`adjustment. See 37 CFR 1.704(b).
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`Status
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`1). Responsive to communication(s) filed on 1/29/19.
`[:1 A declaration(s)/affidavit(s) under 37 CFR 1.130(b) was/were filed on
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`2a). This action is FINAL.
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`2b) C] This action is non-final.
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`3)[:] An election was made by the applicant in response to a restriction requirement set forth during the interview on
`; the restriction requirement and election have been incorporated into this action.
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`4)[:] Since this application is in condition for allowance except for formal matters, prosecution as to the merits is
`closed in accordance with the practice under Expat/7e Quay/e, 1935 CD. 11, 453 O.G. 213.
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`Disposition of Claims*
`5)
`Claim(s)
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`1—20 is/are pending in the application.
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`5a) Of the above claim(s)
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`is/are withdrawn from consideration.
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`E] Claim(s)
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`is/are allowed.
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`Claim(s) fl is/are rejected.
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`[:1 Claim(s) _ is/are objected to.
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`) ) ) )
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`6 7
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`8
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`
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`are subject to restriction and/or election requirement
`[j Claim(s)
`9
`* If any claims have been determined aflowabie. you may be eligible to benefit from the Patent Prosecution Highway program at a
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`participating intellectual property office for the corresponding application. For more information, please see
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`http://www.uspto.gov/patents/init events/pph/index.jsp or send an inquiry to PPeredback@uspto.gov.
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`Application Papers
`10)[:] The specification is objected to by the Examiner.
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`11)[:] The drawing(s) filed on
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`is/are: a)D accepted or b)l:] objected to by the Examiner.
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`Applicant may not request that any objection to the drawing(s) be held in abeyance. See 37 CFR 1.85(a).
`Replacement drawing sheet(s) including the correction is required if the drawing(s) is objected to. See 37 CFR 1.121 (d).
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`Priority under 35 U.S.C. § 119
`12):] Acknowledgment is made of a claim for foreign priority under 35 U.S.C. § 119(a)-(d) or (f).
`Certified copies:
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`a)D All
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`b)I:J Some**
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`c)C] None of the:
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`1.[:] Certified copies of the priority documents have been received.
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`2.[:] Certified copies of the priority documents have been received in Application No.
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`3.[:] Copies of the certified copies of the priority documents have been received in this National Stage
`application from the International Bureau (PCT Rule 17.2(a)).
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`** See the attached detailed Office action for a list of the certified copies not received.
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`Attachment(s)
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`1)
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`Notice of References Cited (PTO-892)
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`2) D Information Disclosure Statement(s) (PTO/SB/08a and/or PTO/SB/08b)
`Paper No(s)/Mail Date_
`U.S. Patent and Trademark Office
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`3) C] Interview Summary (PTO-413)
`Paper No(s)/Mail Date
`4) CI Other-
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`PTOL-326 (Rev. 11-13)
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`Office Action Summary
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`Part of Paper No./Mai| Date 20190513
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`

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`Application/Control Number: 16/119,916
`Art Unit: 2458
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`Page 2
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`Notice of Pre-AIA or AIA Status
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`The present application, filed on or after March 16, 2013, is being examined under the first
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`inventor to file provisions of the AIA.
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`DETAILED ACTION
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`1.
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`This is in response to the Amendment and Remarks filed on 1/29/2019. Claims 1 -20 are
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`presented for examination.
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`Claim Rejections - 35 USC §103
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`2.
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`The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections
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`set forth in this Office action:
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`The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections
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`set forth in this Office action:
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`A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is
`not identically disclosed as set forth in section 102, if the differences between the claimed invention
`and the prior art are such that the claimed invention as a whole would have been obvious before the
`effective filing date of the claimed invention to a person having ordinary skill in the art to which the
`claimed invention pertains. Patentability shall not be negated by the manner in which the invention
`was made.
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`3.
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`Claim(s)1-5, 7, 8, 10-15, 17, 18 and 20 are rejected under 35 U.S.C. 102(a)(2) as being
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`unpatentable over Maharajh et al., US Pub. No.20140342659 in view of Grarg et al., US Pub.
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`No.20140108382.
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`As to claim 1, Maharajh discloses a method for delivering mobile event notification data, the method
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`comprising:
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`receiving, by a mobile event streaming system, a plurality of mobile event notifications from a plurality
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`of event source devices, each of the plurality of mobile event notifications generated in response to an
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`action associated with one of the plurality of
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`

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`Application/Control Number: 16/119,916
`Art Unit: 2458
`
`Page 3
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`event source devices (using the mobile media platform for streaming content from the first source
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`detected containing the content, see [0236] to [0237]); filtering, by the mobile event streaming system,
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`the plurality of mobile event notifications based on one or more criteria specified by a system customer
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`and generating, by the mobile event streaming system, a plurality of data objects that comprise
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`information of the filtered mobile event notifications (using content filter management, see
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`[0342], [0365]);
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`establishing, by the mobile event streaming system, a data stream with a data store that is accessible by
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`the system customer and transmitting, by the mobile event streaming system, the plurality of data
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`objects to the data store via the data stream (providing updates for advertisements and content
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`information to the consumption data store see [0382] to [0385] and [0370 to [0371]).
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`Maharajh does not specifically disclose each of the mobile event notifications comprising a message that
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`comprising an event descriptor describing the event, event descriptors transmitted from a plurality of
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`event sources extracted. However, Grarg discloses disclose each of the mobile event notifications
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`comprising a message that comprising an event descriptor describing the event, event descriptors
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`transmitted from a plurality of event sources extracted (monitoring and processing sources of mobile
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`content and event streams by using mobile notifications, see [0011] to [0012] and [0048] to [0052]).
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`It
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`would have been obvious to one of the ordinary skill in the art at the time the invention was made to
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`implement Grarg ’s teachings into the computer system of Maharajh to control mobile notifications
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`because it would have enabled the user to define and customize many types of criteria: filtering,
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`grouping, auto-filing and association rules based on parameters of the external events and content, or
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`retain the predefined rules in a mobile communication network.
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`As to claim 2, Maharajh discloses decorating the filtered plurality of mobile event notifications with one
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`or more metadata tag (see [0445] to [0446]).
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`

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`Application/Control Number: 16/119,916
`Art Unit: 2458
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`Page 4
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`As to claim 3, Maharajh the generated plurality of data objects further comprise the metadata tags (see
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`[0445] to [0446]).
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`As to claim 4, Maharajh the user action associated with one of the plurality of mobile event notification
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`is an action performed by a user when using the application (see [0384] to [0385]).
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`As to claim 5, Maharajh the user action associated with one of the plurality of mobile event notification
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`is associated with an application lifecycle event (see [0197]).
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`As to claim 7, Maharajh the data objects are in a pre-defined data format (see [0191]).
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`As to claim 8, Maharajh the pre-defined data format is a format that allows a plurality of key-value pairs
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`(see [0191] and [0580]).
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`As to claim 10, Maharajh at least one of the mobile event notifications comprises an event descriptor,
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`the event descriptor including at least one of an app lifecycle event, an user engagement event, a
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`behavior event, user location event, and a timestamp (see [0139]).
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`Claims 11-15, 17, 18 and 20 are rejected for the same reasons set forth in claims 1 -5, 7, 8 and 10
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`respectively.
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`4.
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`Claims 6, 9, 16 and 19 are rejected under 35 U.S.C. 103 as being unpatentable over Maharajh
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`and Grarg and further in view of Fedorov et al,, US Pub. No.20130073632.
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`

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`Application/Control Number: 16/119,916
`Art Unit: 2458
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`Page 5
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`As to claim 6 and 9, neither Maharajh nor Grarg does not disclose that the user action associated with
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`one of the plurality of mobile event notification is associated with a user engagement event and the pre-
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`defined data format is JSON. However, in the similar network environment, Federov discloses that the
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`user action associated with one of the plurality of mobile event notification is associated with a user
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`engagement event and the predefined data format is JSON (see [0027] and [0071]). It would have been
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`obvious to one of the ordinary skill in the art at the time the invention was made to
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`implement Federoz’s teachings into the computer system of Maharajh to process mobile applications
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`because it would have provided social networking services and functionalities to users across the
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`Internet.
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`Claims 16 and 19 are rejected for the same reasons set forth in claims 6 and 9 respectively.
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`Response to Arguments
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`5.
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`Applicant’s arguments, filed 1/29/19, with respect to the rejection(s) of claim(s) 1-20 have been
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`fully considered and are persuasive. Therefore, the rejection has been withdrawn. However, upon
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`further consideration, a new ground(s) of rejection is made in view of Grarg et al., US Pub.
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`No.20140108382
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`Conclusion
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`6. Claims 1-20 are rejected.
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`7. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action.
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`Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the
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`extension of time policy as set forth in 37 CFR 1.136(a).
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`

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`Application/Control Number: 16/119,916
`Art Unit: 2458
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`Page 6
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`A shortened statutory period for reply to this final action is set to expire THREE MONTHS from
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`the mailing date of this action.
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`In the event a first reply is filed within TWO MONTHS of the mailing date
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`of this final action and the advisory action is not mailed until after the end of the THREE-MONTH
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`shortened statutory period, then the shortened statutory period will expire on the date the advisory
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`action is mailed, and any extension fee pursuant to 37 CFR 1.136(a) will be calculated from the mailing
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`date of the advisory action.
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`In no event, however, will the statutory period for reply expire later than
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`SIX MONTHS from the date of this final action.
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`8. Any inquiry concerning this communication or earlier communications from the examiner should be
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`directed to Khanh Dinh whose telephone number is (571) 272-3936. The examiner can normally be
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`reached on Monday through Friday from 8:00 A.m. to 5:00 Pm.
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`If attempts to reach the examiner by telephone are unsuccessful, the examiner's supervisor,
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`Kevin Bates, can be reached on (571) 272-3980. The fax phone number for this group is (571) 273-8300.
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`Any response to this action should be mailed to:
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`Commissioner for patents P O Box 1450 Alexandria, VA 22313-1450
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`/KHANH Q DINH/
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`Primary Examiner, Art Unit 2458
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`