`
`Author—term affinity scores enable search engines to score and rank search results based on a
`
`combination of author (domain) influence and anchor text scoring. An anchor text is scored
`
`based on the influence of the domains with which it is associated, including the source
`
`domain in which the anchor text is cited and the destination domain to which the anchor text
`
`is linked. A contribution of each term to an anchor text’s score is determined based on how
`
`frequently the term occurs overall. Author—term affinity scores are derived from the anchor
`
`text scores and saved for use in subsequent searches to rank search results. During searches
`
`an author—query affinity based on the previously stored author—term affinity scores enable a
`
`search engine to rank search results to improve relevance such that pages of authors having
`
`the most influence are presented before pages of authors having less influence.
`
`-25-
`
`

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