Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`What is claimed is:
`
`l.
`
`2.
`
`3.
`
`4.
`
`5.
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`6.
`
`(Currently Amended) A method for reserving media for a viewer, comprising:
`
`at a switch management system device, receiving a program comprising at least one
`
`media reference identifying at least one media of the program and an order
`
`comprising at least one order rule associated with the at least one media of the
`
`program;
`
`receiving a communication at a reservation system of the switch management system
`
`device, the communication identifying the at least one media;
`
`using the at least one order rule associated with the at least one media of the program
`
`and the at least one media reference identifying the at least one media of the
`
`program to generate a presentation for the at least one media at the reservation
`
`system;
`
`
`at the reservation system, determining if a system resource is available to stream the at
`
`least one media of the presentation at—theresewation—swtem and, if so, creating
`
`a reservation for the presentation; and
`
`assigning a reservation identification to the reservation at the reservation system.
`
`7.
`
`(Original) The method of claim 6 further comprising processing a viewer
`
`profile of the viewer with a program rule for the program to generate the presentation.
`
`8.
`
`(Original) The method of claim 7 fiarther comprising dynamically selecting
`
`another media for the presentation based upon the viewer profile.
`
`4804075
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`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`9.
`
`(Previously Presented) The method of claim 8 wherein dynamically selecting
`
`another media for the presentation filrther comprises selecting at least one member of a group
`
`consisting of an advertisement and a selected one of a plurality of media clips associated with
`
`the communication.
`
`10.
`
`(Original) The method of claim 9 wherein dynamically selecting another
`
`media for the presentation filrther comprises selecting the selected media clip based on at least
`
`one second member of a second group consisting of a presentation criteria and an attribute of
`
`the Viewer profile.
`
`11.
`
`(Currently Amended) The method of claim 10 wherein dynamically selecting
`
`another media for the presentation fiarther comprises selecting the selected media clip based
`
`on the attribute, the attribute comprising at least one m member of a m group consisting
`
`of an age, a gender, a marital status, an income, a geographic location, a hobby, a preference,
`
`and a job grade.
`
`12.
`
`(Original) The method of claim 10 wherein the attribute comprises a collected
`
`data of the Viewer and wherein selecting the selected media clip based on the attribute
`
`comprises selecting the selected media clip based on the collected data of the Viewer.
`
`13.
`
`(Original) The method of claim 12 wherein the collected data comprises at
`
`least one third member of a third group consisting of a Viewing history and a purchasing
`
`history, and wherein selecting the selected media clip based on the collected data of the
`
`Viewer comprises selecting the selected media clip based on the at least one third member of
`
`the third group consisting of the Viewing history and the purchasing history.
`
`14.
`
`(Original) The method of claim 10 wherein the attribute comprises a
`
`configurable attribute based on the Viewer and wherein selecting the selected media clip based
`
`on the attribute comprises selecting the selected media clip based on the configurable
`
`attribute.
`
`4804075
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`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`15.
`
`(Original) The method of claim 6 further comprising dynamically selecting at
`
`least one other media for the presentation based on a level of revenue to be generated by
`
`streaming the at least one other media.
`
`16.
`
`(Original) The method of claim 6 further comprising dynamically selecting at
`
`least one other media for the presentation based on a viewer attribute.
`
`17.
`
`(Original) The method of claim 6 further comprising tracking the reservation
`
`identification for the reservation.
`
`18.
`
`(Previously Presented) The method of claim 6 further comprising processing
`
`the presentation and the communication to determine if the system resource is available.
`
`19.
`
`(Currently Amended) The method of claim -l—8 6 fiarther comprising selecting
`
`the system resource to stream the at least one media of the presentation from at least one
`
`member of a group consisting of a switch, a media server software of the switch, and a stream
`
`caster of the switch.
`
`20.
`
`(Currently Amended) The method of claim -l—8 6 fiarther comprising identifying
`
`a different system resource configured to stream the at least one media of the presentation if
`
`the system resource is not available and passing the communication to the different system
`
`I'GSOUI'CG .
`
`21.
`
`(Original) The method of claim 20 wherein the different system resource
`
`comprises at least one member of a group consisting of a streaming management system and
`
`an external system.
`
`22.
`
`(Original) The method of claim 6 further comprising selecting a routing
`
`processor to handle routing the at least one media and transmitting the reservation, including
`
`the reservation identification, to the routing processor.
`
`23.
`
`(Original) The method of claim 22 wherein the transmitting the reservation
`
`further comprises transmitting the reservation, including the reservation identification, to the
`
`routing processor at a configurable time before a start time of the presentation.
`
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`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`24.
`
`(Original) The method of claim 6 further comprising generating a play script
`
`corresponding to the presentation for the viewer.
`
`25.
`
`(Original) The method of claim 24 wherein generating the play script filrther
`
`comprises generating the play script with the at least one media reference and the reservation
`
`identification.
`
`26.
`
`(Original) The method of claim 24 wherein generating the play script filrther
`
`comprises generating the play script with a plurality of media references and the reservation
`
`identification.
`
`27.
`
`(Currently Amended) The method of claim 24 wherein generating the play
`
`script comprises generating at least one universal resource locator containing the at least one
`
`media reference and the reservation identification.
`
`28.
`
`(Original) The method of claim 6 further comprising determining if the viewer
`
`is authorized to request the at least one media.
`
`29.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized filrther comprises authenticating the viewer to determine if the viewer is
`
`authorized to make the request.
`
`30.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized filrther comprises comparing a viewer profile against a service rule to determine if
`
`the viewer profile complies with the service rule.
`
`31.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer is authorized filrther comprises verifying that an th_e order for the program is in effect
`
`and that the program is available for viewing by the viewer.
`
`32.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized filrther comprises authorizing any viewer for making the request.
`
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`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`33.
`
`(Previously Presented) The method of claim 28 wherein the determining if the
`
`viewer is authorized further comprises validating that the communication is received from a
`
`valid communication system.
`
`34.
`
`(Previously Presented) The method of claim 28 wherein the determining if the
`
`viewer is authorized further comprises accessing data of an external system to determine if the
`
`communication is valid.
`
`35.
`
`(Original) The method of claim 6 further comprising validating a financial
`
`transaction for streaming the at least one media prior to creating the reservation.
`
`36.
`
`(Cancelled)
`
`37.
`
`(Cancelled)
`
`3 8.
`
`(Cancelled)
`
`39.
`
`(Cancelled)
`
`40.
`
`(Cancelled)
`
`41.
`
`(Currently Amended) A system for reserving media for a viewer comprising:
`
`a switch management system device to receive a program comprising at least one
`
`media reference identifying the at least one media of the program and an order
`
`comprising at least one order rule associated with the at least one media of the
`
`program and to receive a communication, the communication identifying the at
`
`least one media, the switch management system device comprising a
`
`reservation system comprising:
`
`a presentation creator to use the at least one order rule associated with the at
`
`least one media of the program and the at least one media reference
`
`identifying the at least one media of the program to generate a
`
`presentation for the at least one media; and
`
`a reservation generator to determine if a system resource is available to stream
`
`the at least one media of the presentation and, if so, to create a
`
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`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`reservation for the presentation and to assign a reservation
`
`identification to the reservation.
`
`42.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator processes a viewer profile of the viewer with a program rule for the program to
`
`generate the presentation.
`
`43.
`
`(Previously Presented) The system of claim 42 wherein the presentation
`
`creator dynamically selects another media for the presentation based upon the viewer profile.
`
`44.
`
`(Currently Amended) The system of claim 43 wherein the other media
`
`comprises at least one member of a group ccmprising consisting of an advertisement and a
`
`selected one of a plurality of media clips associated with the communication.
`
`45.
`
`(Currently Amended) The system of claim 44 wherein the presentation creator
`
`further selects the selected media clip based on at least one second member of a second group
`
`comprising consisting of a presentation criteria and an attribute of the viewer profile.
`
`46.
`
`(Currently Amended) The system of claim 45 wherein the attribute comprises
`
`at least one third member of a third group comprising consisting of an age, a gender, a marital
`
`status, an income, a geographic location, a hobby, a preference, and a job grade.
`
`47.
`
`(Previously Presented) The system of claim 45 wherein the attribute comprises
`
`a collected data of the viewer.
`
`48.
`
`(Currently Amended) The system of claim 47 wherein the collected data
`
`comprises at least one third member of a third group ccmprising consisting of a viewing
`
`history and a purchasing history.
`
`49.
`
`(Previously Presented) The system of claim 45 wherein the attribute comprises
`
`a configurable attribute based on the viewer.
`
`50.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator dynamically selects another media for the presentation based on a level of revenue to
`
`be generated by streaming the selected another media.
`
`4804075
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`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`51.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator dynamically selects another media for the presentation based on a viewer attribute.
`
`52.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further tracks the reservation identification for the reservation.
`
`53.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further processes the presentation and the communication to identify if the system
`
`resource is available.
`
`54.
`
`(Currently Amended) The system of claim 53 fl wherein the system resource
`
`comprises at least one member of a group comprising consisting of a switch, a media server
`
`software of the switch, and a stream caster of the switch.
`
`55.
`
`(Currently Amended) The system of claim 53 fl wherein the reservation
`
`generator identifies another system to stream the presentation if the system resource is not
`
`available and to pass the communication to the another system.
`
`56.
`
`(Currently Amended) The system of claim 55 wherein the another system
`
`comprises at least one member of a group comprising consisting of a streaming management
`
`system and an external system.
`
`57.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further selects a routing processor to handle routing the media and to transmit the
`
`reservation, including the reservation identification, to the routing processor.
`
`58.
`
`(Previously Presented) The system of claim 57 wherein the reservation
`
`generator further transmits the reservation, including the reservation identification, to the
`
`routing processor at a configurable time before a start time of the presentation.
`
`59.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further generates a play script corresponding to the presentation for the viewer.
`
`60.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of at least one media reference and the reservation identification.
`
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`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`61.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of a plurality of media references and the reservation
`
`identification.
`
`62.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises at least one universal resource locator containing at least one media reference and
`
`the reservation identification.
`
`63.
`
`(Previously Presented) The system of claim 41 further comprising a service
`
`order system to determine if the viewer is authorized to request the media.
`
`64.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further identifies the viewer and authenticates the viewer to determine if the viewer is
`
`authorized.
`
`65.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further compares a viewer profile against a service rule to determine if the viewer
`
`profile complies with the service rule.
`
`66.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further verifies that the order for the program is in effect and that the program is
`
`available for viewing by the viewer.
`
`67.
`
`(Currently Amended) The system of claim 63 wherein the service order system
`
`further authorizes any viewer for requesting the media;
`
`68.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further validates that the communication is received from a valid communication
`
`system.
`
`69.
`
`(Previously Presented) The system of claim 63 wherein the system further
`
`comprises an external system and the service order system fiarther accesses data of the
`
`external system to determine if the communication for the media is valid.
`
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`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`70.
`
`(Previously Presented) The system of claim 41 further comprising a financial
`
`screener to validate a financial transaction for streaming the media prior to creating the
`
`reservation.
`
`71.
`
`(Currently Amended) The method of claim 6 wherein the at least one order
`
`rule identifies a service provided by a network owner.
`
`72.
`
`(Previously Presented) The method of claim 6 filrther comprising using as the
`
`at least one order rule at least one member of a group consisting of a service billing rule, a
`
`storage billing rule, a collection rule, a viewing rule, and a settlement rule.
`
`73.
`
`(Previously Presented) The method of claim 6 fiarther comprising using as the
`
`at least one order rule at least one member of a group consisting of a service rule identifying
`
`how a media viewing should be paid, a storage rule identifying where the at least one media
`
`and the program will be located for storage, a collection rule identifying an entity collecting a
`
`payment for services rendered, a viewing rule identifying acceptable viewers that can receive
`
`the at least one media, and a settlement rule identifying how a collection is divided among
`
`participating entities.
`
`74.
`
`(Currently Amended) The system of claim 6 fl wherein the at least one order
`
`rule identifies a service provided by a network owner.
`
`75.
`
`(Previously Presented) The system of claim 41 wherein the at least one order
`
`rule is selected from a group consisting of a service billing rule, a storage billing rule, a
`
`collection rule, a viewing rule, and a settlement rule.
`
`76.
`
`
`(Currently Amended) The system of claim 41 wherein the at least one order
`
`rule is selected from a group consisting of a service rule identifying how a media viewing
`
`should be paid, a storage rule identifying where the at least one media and the program will be
`
`located for storage, a collection rule identifying an entity collecting a payment for services
`
`rendered, a viewing rule identifying acceptable viewers that can receive the at least one
`
`media, and a settlement rule identifying how a collection is divided among participating
`
`entities .
`
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`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`77.
`
`(New) The method of claim 6 wherein the at least one order rule comprises a
`
`settlement rule identifying how a collection is diVided among participating entities.
`
`78.
`
`(New) The system of claim 41 wherein the at least one order rule comprises a
`
`settlement rule identifying how a collection is diVided among participating entities.
`
`4804075
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`1 1
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`

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