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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`What is claimed is:
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`l.
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`2.
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`3.
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`4.
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`5.
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`6.
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`(Currently Amended) A method for reserving media for a viewer, comprising:
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`at a switch management system device, receiving a program comprising at least one
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`media reference identifying at least one media of the program and an order
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`comprising at least one order rule associated with the at least one media of the
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`program;
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`receiving a communication at a reservation system of the switch management system
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`device, the communication identifying the at least one media;
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`using the at least one order rule associated with the at least one media of the program
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`and the at least one media reference identifying the at least one media of the
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`program to generate a presentation for the at least one media at the reservation
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`system;
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`at the reservation system, determining if a system resource is available to stream the at
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`least one media of the presentation at—theresewation—swtem and, if so, creating
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`a reservation for the presentation; and
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`assigning a reservation identification to the reservation at the reservation system.
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`7.
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`(Original) The method of claim 6 further comprising processing a viewer
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`profile of the viewer with a program rule for the program to generate the presentation.
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`8.
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`(Original) The method of claim 7 fiarther comprising dynamically selecting
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`another media for the presentation based upon the viewer profile.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`9.
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`(Previously Presented) The method of claim 8 wherein dynamically selecting
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`another media for the presentation filrther comprises selecting at least one member of a group
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`consisting of an advertisement and a selected one of a plurality of media clips associated with
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`the communication.
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`10.
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`(Original) The method of claim 9 wherein dynamically selecting another
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`media for the presentation filrther comprises selecting the selected media clip based on at least
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`one second member of a second group consisting of a presentation criteria and an attribute of
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`the Viewer profile.
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`11.
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`(Currently Amended) The method of claim 10 wherein dynamically selecting
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`another media for the presentation fiarther comprises selecting the selected media clip based
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`on the attribute, the attribute comprising at least one m member of a m group consisting
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`of an age, a gender, a marital status, an income, a geographic location, a hobby, a preference,
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`and a job grade.
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`12.
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`(Original) The method of claim 10 wherein the attribute comprises a collected
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`data of the Viewer and wherein selecting the selected media clip based on the attribute
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`comprises selecting the selected media clip based on the collected data of the Viewer.
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`13.
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`(Original) The method of claim 12 wherein the collected data comprises at
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`least one third member of a third group consisting of a Viewing history and a purchasing
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`history, and wherein selecting the selected media clip based on the collected data of the
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`Viewer comprises selecting the selected media clip based on the at least one third member of
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`the third group consisting of the Viewing history and the purchasing history.
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`14.
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`(Original) The method of claim 10 wherein the attribute comprises a
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`configurable attribute based on the Viewer and wherein selecting the selected media clip based
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`on the attribute comprises selecting the selected media clip based on the configurable
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`attribute.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`15.
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`(Original) The method of claim 6 further comprising dynamically selecting at
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`least one other media for the presentation based on a level of revenue to be generated by
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`streaming the at least one other media.
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`16.
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`(Original) The method of claim 6 further comprising dynamically selecting at
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`least one other media for the presentation based on a viewer attribute.
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`17.
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`(Original) The method of claim 6 further comprising tracking the reservation
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`identification for the reservation.
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`18.
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`(Previously Presented) The method of claim 6 further comprising processing
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`the presentation and the communication to determine if the system resource is available.
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`19.
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`(Currently Amended) The method of claim -l—8 6 fiarther comprising selecting
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`the system resource to stream the at least one media of the presentation from at least one
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`member of a group consisting of a switch, a media server software of the switch, and a stream
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`caster of the switch.
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`20.
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`(Currently Amended) The method of claim -l—8 6 fiarther comprising identifying
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`a different system resource configured to stream the at least one media of the presentation if
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`the system resource is not available and passing the communication to the different system
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`I'GSOUI'CG .
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`21.
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`(Original) The method of claim 20 wherein the different system resource
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`comprises at least one member of a group consisting of a streaming management system and
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`an external system.
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`22.
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`(Original) The method of claim 6 further comprising selecting a routing
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`processor to handle routing the at least one media and transmitting the reservation, including
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`the reservation identification, to the routing processor.
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`23.
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`(Original) The method of claim 22 wherein the transmitting the reservation
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`further comprises transmitting the reservation, including the reservation identification, to the
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`routing processor at a configurable time before a start time of the presentation.
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`24.
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`(Original) The method of claim 6 further comprising generating a play script
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`corresponding to the presentation for the viewer.
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`25.
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`(Original) The method of claim 24 wherein generating the play script filrther
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`comprises generating the play script with the at least one media reference and the reservation
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`identification.
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`26.
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`(Original) The method of claim 24 wherein generating the play script filrther
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`comprises generating the play script with a plurality of media references and the reservation
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`identification.
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`27.
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`(Currently Amended) The method of claim 24 wherein generating the play
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`script comprises generating at least one universal resource locator containing the at least one
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`media reference and the reservation identification.
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`28.
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`(Original) The method of claim 6 further comprising determining if the viewer
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`is authorized to request the at least one media.
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`29.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized filrther comprises authenticating the viewer to determine if the viewer is
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`authorized to make the request.
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`30.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized filrther comprises comparing a viewer profile against a service rule to determine if
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`the viewer profile complies with the service rule.
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`31.
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`(Currently Amended) The method of claim 28 wherein the determining if the
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`viewer is authorized filrther comprises verifying that an th_e order for the program is in effect
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`and that the program is available for viewing by the viewer.
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`32.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized filrther comprises authorizing any viewer for making the request.
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`33.
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`(Previously Presented) The method of claim 28 wherein the determining if the
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`viewer is authorized further comprises validating that the communication is received from a
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`valid communication system.
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`34.
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`(Previously Presented) The method of claim 28 wherein the determining if the
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`viewer is authorized further comprises accessing data of an external system to determine if the
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`communication is valid.
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`35.
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`(Original) The method of claim 6 further comprising validating a financial
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`transaction for streaming the at least one media prior to creating the reservation.
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`36.
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`(Cancelled)
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`37.
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`(Cancelled)
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`3 8.
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`(Cancelled)
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`39.
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`(Cancelled)
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`40.
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`(Cancelled)
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`41.
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`(Currently Amended) A system for reserving media for a viewer comprising:
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`a switch management system device to receive a program comprising at least one
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`media reference identifying the at least one media of the program and an order
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`comprising at least one order rule associated with the at least one media of the
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`program and to receive a communication, the communication identifying the at
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`least one media, the switch management system device comprising a
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`reservation system comprising:
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`a presentation creator to use the at least one order rule associated with the at
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`least one media of the program and the at least one media reference
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`identifying the at least one media of the program to generate a
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`presentation for the at least one media; and
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`a reservation generator to determine if a system resource is available to stream
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`the at least one media of the presentation and, if so, to create a
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`reservation for the presentation and to assign a reservation
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`identification to the reservation.
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`42.
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`(Previously Presented) The system of claim 41 wherein the presentation
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`creator processes a viewer profile of the viewer with a program rule for the program to
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`generate the presentation.
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`43.
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`(Previously Presented) The system of claim 42 wherein the presentation
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`creator dynamically selects another media for the presentation based upon the viewer profile.
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`44.
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`(Currently Amended) The system of claim 43 wherein the other media
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`comprises at least one member of a group ccmprising consisting of an advertisement and a
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`selected one of a plurality of media clips associated with the communication.
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`45.
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`(Currently Amended) The system of claim 44 wherein the presentation creator
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`further selects the selected media clip based on at least one second member of a second group
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`comprising consisting of a presentation criteria and an attribute of the viewer profile.
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`46.
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`(Currently Amended) The system of claim 45 wherein the attribute comprises
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`at least one third member of a third group comprising consisting of an age, a gender, a marital
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`status, an income, a geographic location, a hobby, a preference, and a job grade.
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`47.
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`(Previously Presented) The system of claim 45 wherein the attribute comprises
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`a collected data of the viewer.
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`48.
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`(Currently Amended) The system of claim 47 wherein the collected data
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`comprises at least one third member of a third group ccmprising consisting of a viewing
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`history and a purchasing history.
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`49.
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`(Previously Presented) The system of claim 45 wherein the attribute comprises
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`a configurable attribute based on the viewer.
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`50.
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`(Previously Presented) The system of claim 41 wherein the presentation
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`creator dynamically selects another media for the presentation based on a level of revenue to
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`be generated by streaming the selected another media.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`51.
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`(Previously Presented) The system of claim 41 wherein the presentation
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`creator dynamically selects another media for the presentation based on a viewer attribute.
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`52.
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`(Previously Presented) The system of claim 41 wherein the reservation
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`generator further tracks the reservation identification for the reservation.
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`53.
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`(Previously Presented) The system of claim 41 wherein the reservation
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`generator further processes the presentation and the communication to identify if the system
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`resource is available.
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`54.
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`(Currently Amended) The system of claim 53 fl wherein the system resource
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`comprises at least one member of a group comprising consisting of a switch, a media server
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`software of the switch, and a stream caster of the switch.
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`55.
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`(Currently Amended) The system of claim 53 fl wherein the reservation
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`generator identifies another system to stream the presentation if the system resource is not
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`available and to pass the communication to the another system.
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`56.
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`(Currently Amended) The system of claim 55 wherein the another system
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`comprises at least one member of a group comprising consisting of a streaming management
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`system and an external system.
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`57.
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`(Previously Presented) The system of claim 41 wherein the reservation
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`generator further selects a routing processor to handle routing the media and to transmit the
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`reservation, including the reservation identification, to the routing processor.
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`58.
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`(Previously Presented) The system of claim 57 wherein the reservation
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`generator further transmits the reservation, including the reservation identification, to the
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`routing processor at a configurable time before a start time of the presentation.
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`59.
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`(Previously Presented) The system of claim 41 wherein the reservation
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`generator further generates a play script corresponding to the presentation for the viewer.
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`60.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises an identification of at least one media reference and the reservation identification.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`61.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises an identification of a plurality of media references and the reservation
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`identification.
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`62.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises at least one universal resource locator containing at least one media reference and
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`the reservation identification.
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`63.
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`(Previously Presented) The system of claim 41 further comprising a service
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`order system to determine if the viewer is authorized to request the media.
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`64.
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`(Previously Presented) The system of claim 63 wherein the service order
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`system further identifies the viewer and authenticates the viewer to determine if the viewer is
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`authorized.
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`65.
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`(Previously Presented) The system of claim 63 wherein the service order
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`system further compares a viewer profile against a service rule to determine if the viewer
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`profile complies with the service rule.
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`66.
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`(Previously Presented) The system of claim 63 wherein the service order
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`system further verifies that the order for the program is in effect and that the program is
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`available for viewing by the viewer.
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`67.
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`(Currently Amended) The system of claim 63 wherein the service order system
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`further authorizes any viewer for requesting the media;
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`68.
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`(Previously Presented) The system of claim 63 wherein the service order
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`system further validates that the communication is received from a valid communication
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`system.
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`69.
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`(Previously Presented) The system of claim 63 wherein the system further
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`comprises an external system and the service order system fiarther accesses data of the
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`external system to determine if the communication for the media is valid.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`70.
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`(Previously Presented) The system of claim 41 further comprising a financial
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`screener to validate a financial transaction for streaming the media prior to creating the
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`reservation.
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`71.
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`(Currently Amended) The method of claim 6 wherein the at least one order
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`rule identifies a service provided by a network owner.
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`72.
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`(Previously Presented) The method of claim 6 filrther comprising using as the
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`at least one order rule at least one member of a group consisting of a service billing rule, a
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`storage billing rule, a collection rule, a viewing rule, and a settlement rule.
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`73.
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`(Previously Presented) The method of claim 6 fiarther comprising using as the
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`at least one order rule at least one member of a group consisting of a service rule identifying
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`how a media viewing should be paid, a storage rule identifying where the at least one media
`
`and the program will be located for storage, a collection rule identifying an entity collecting a
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`payment for services rendered, a viewing rule identifying acceptable viewers that can receive
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`the at least one media, and a settlement rule identifying how a collection is divided among
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`participating entities.
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`74.
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`(Currently Amended) The system of claim 6 fl wherein the at least one order
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`rule identifies a service provided by a network owner.
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`75.
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`(Previously Presented) The system of claim 41 wherein the at least one order
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`rule is selected from a group consisting of a service billing rule, a storage billing rule, a
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`collection rule, a viewing rule, and a settlement rule.
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`76.
`
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`(Currently Amended) The system of claim 41 wherein the at least one order
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`rule is selected from a group consisting of a service rule identifying how a media viewing
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`should be paid, a storage rule identifying where the at least one media and the program will be
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`located for storage, a collection rule identifying an entity collecting a payment for services
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`rendered, a viewing rule identifying acceptable viewers that can receive the at least one
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`media, and a settlement rule identifying how a collection is divided among participating
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`entities .
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`Atty Dkt No. 406855
`Filed Via EFS— Web
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`77.
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`(New) The method of claim 6 wherein the at least one order rule comprises a
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`settlement rule identifying how a collection is diVided among participating entities.
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`78.
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`(New) The system of claim 41 wherein the at least one order rule comprises a
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`settlement rule identifying how a collection is diVided among participating entities.
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