`
`The system and method for streaming media to a viewer and managing the media
`
`comprises an enhancedservice routing processor (ESRP), a real time switch management system
`
`(RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS
`
`has a reservation system. The ESRP receives media from an owner, manages the media
`
`according to media rules and order rules defined by the owner, and distributes the media to one
`
`or more switches, such as the MMS, according to the media rules and the order rules. The
`
`RTSMSis configured to receive the media rules and to receive a viewer’s media request via the
`
`reservation server. The reservation system of the RTSMSprocesses the media request according
`
`to the media rules and builds a reservation for the requested media. The RTSMS generates the
`
`reservation to the viewer and to the NRP. The NRP receives the reservation data from the
`
`viewer and from the RTSMS. The NRP processesthe reservation data and locates an MMS that
`
`can stream the media to the viewer. The NRP transmits the IP address of the MMS to the viewer
`
`and transmits the reservation data to the MMS. The viewerinitiates a session or connection with
`
`the MMS using the reservation number. Ifthe reservation data from the viewer matchesthe
`
`reservation data from the NRP, the MMSstreams the mediato the viewer.
`
`1495160.2
`
`79
`
`