ABSTRACT OF THE DISCLOSURE
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`The system and method for streaming media to a viewer and managing the media
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`comprises an enhancedservice routing processor (ESRP), a real time switch management system
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`(RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS
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`has a reservation system. The ESRP receives media from an owner, manages the media
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`according to media rules and order rules defined by the owner, and distributes the media to one
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`or more switches, such as the MMS, according to the media rules and the order rules. The
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`RTSMSis configured to receive the media rules and to receive a viewer’s media request via the
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`reservation server. The reservation system of the RTSMSprocesses the media request according
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`to the media rules and builds a reservation for the requested media. The RTSMS generates the
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`reservation to the viewer and to the NRP. The NRP receives the reservation data from the
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`viewer and from the RTSMS. The NRP processesthe reservation data and locates an MMS that
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`can stream the media to the viewer. The NRP transmits the IP address of the MMS to the viewer
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`and transmits the reservation data to the MMS. The viewerinitiates a session or connection with
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`the MMS using the reservation number. Ifthe reservation data from the viewer matchesthe
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`reservation data from the NRP, the MMSstreams the mediato the viewer.
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`1495160.2
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`79
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