Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`In the Claims
`
`Please amend the Claims as follows.
`
`1.
`
`2.
`
`3.
`
`4.
`
`5.
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`6.
`
`(Cancelled)
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`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
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`(Cancelled)
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`(Currently Amended) A method for reserty'mg media for a Viewer, comprising:
`
`
`
`
`medm—referehemidemtfyingatleafiohemediaefmeprogmmahd—atkotder
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`eomptisingatleastoheerdermleassociatedwithmeatleafiohemediaefthe
`
`
`
`programfi
`
`receiving; areommuhieatioh—at—a—resepvatioh—systemof—thesayatehby a management
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`systemdeyieethevia a communication network and from a communication
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`device, a request associated with a user of the communication deVice to have
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`identifying—theat—least—ohemedia streamed to the communication device, the
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`management system comprising a combination of hardware and software;
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`using the at least one order rule associated with the—at—least—ohemediaef—theprogitam
`
`ahd—theat—least—ohemedia—referenemidehttfyang the at least ohe media of the
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`programto generate a presentatioh—fot an identification of a plurality of
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`portions of the at—least—ohe media at—theresertvatioh—system;
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`at—theresertvatioh—systemrdetermining, by the management system, if a system
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`plurality of resources is available to facilitate streami_ng the at—least—ohe
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`plurality of portions of the media to the communication deviceef—the
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`presentafioh—ahdftf—sorereafihg—a—resewafimmfohthepresehtafioh; and
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`transmitting, from the management system to the communication device, (i) the
`
`identification of the plurality of portions of the media and (ii) information for
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`487386861
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`
`use by the communication device identifying how to communicate with each
`
`of the plurality of resources to cause the plurality of portions of the media to be
`
`streamed to the communication deViceWWW
`
`7.
`
`(Currently Amended) The method of claim 6 flfurther comprising processing
`
`a Viewer profile of—theviewer—With—a—program—Fulefor—theprogram to generate the
`
`identification of the plurality of portions of the media presentation.
`
`8.
`
`(Currently Amended) The method of claim 4 flfurther comprising
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`dynamically (i) selecting, another—media—for—thepresentationbased upon the a_Viewer profile,
`
`other media, wherein the other media is not requested by the user of the communication
`
`deVice to be streamed to the communication deVice, (ii) generating an identification of the
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`other media, (iii) transmitting the identification of the other media to the communication
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`deVice, and (iv) transmitting information to the communication deVice to enable the
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`communication deVice to cause the other media to be streamed to the communication deVice.
`
`9.
`
`(Currently Amended) The method of claim 8 wherein dynanneally selecting
`
`th_eanother media for—thepresentation further comprises selecting at least one member—of—a
`
`groupeonsisting of an advertisement and a selected one of a plurality of media clips
`
`.
`
`l
`
`.
`
`l
`
`l
`
`.
`
`.
`
`.
`
`10.
`
`(Currently Amended) The method of claim 9 8_wherein dynanneally selecting
`
`th_eanother media for—thepresentation further comprises selecting theseleeted a_media clip
`
`based on .
`
`and—an attribute of the Viewer profile.
`
`ll.
`
`(Currently Amended) The method of claim l0 8_wherein dynanneally selecting
`
`th_eanother media for—thepresentation further comprises selecting theseleeted a_media clip
`
`based on the Qattribute of the Viewer profile, the attribute comprising at least one third
`
`member—of—a—third—gronpeonsisting of an age, a gender, a marital status, an income, a
`
`geographic location, a hobby, a preference, and a job grade.
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`12.
`
`(Currently Amended) The method of claim 10 wherein the attribute comprises
`
`acollected data of—theyiewer—associated with the user and wherein selecting the selected
`
`media clip based on the attribute comprises selecting the seleeted media clip based on the
`
`collected data of associated with the Viewer—user.
`
`13.
`
`(Currently Amended) The method of claim 12 wherein the collected data
`
`comprises at least one third—member—of—a—third—groupeonsisting—of a Viewing history and a
`
`purchasing history, and wherein selecting the seleeted media clip based on the collected data
`
`of associated with the Viewer—user comprises selecting the seleeted media clip based on the at
`
`least one third member—of—thethird—groupreonsisting of the Viewing history and the purchasing
`
`history.
`
`14.
`
`(Currently Amended) The method of claim 10 wherein the attribute comprises
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`a configurable attribute based on the Viewer—the user and wherein selecting the seleeted media
`
`clip based on the attribute of the Viewer profile comprises selecting the seleeted media clip
`
`based on the configurable attribute.
`
`15.
`
`(Currently Amended) The method of claim 6 fl further comprising
`
`dynamieally selecting at—least—one other media for—thepresentation based on a level of revenue
`
`to be generated by streaming the at—least—one other media, generating at least one other
`
`identification for the other media, and transmitting the at least one other identification to the
`
`communication deVice.
`
`16.
`
`(Currently Amended) The method of claim 6 fl further comprising
`
`dynamieally selecting at—least—one other media for—thepresentation based on a Viewer attributel
`
`generating at least one other identification for the other media, and transmitting the at least
`
`one other identification to the communication deVice.
`
`17.
`
`(Currently Amended) The method of claim 6 fl further comprising tracking
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`thereservation—identifieation—for—theresewation streaming of the plurality of portions of the
`
`media using a program identification.
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`18.
`
`(Currently Amended) The method of claim 6 fl further comprising processing
`
`the presentation—and—theeornmnnieationreguest to determine if the system plurality of
`
`resources—is—ayailable.
`
`19.
`
`(Currently Amended) The method of claim 6 fl further comprising selecting
`
`the system at least one of the plurality of resources to stream at least one of the plurality of
`
`portions of the at—least—one media of—thepresentation from at least one member—of—a—gronp
`
`eonsisting of a switch, a media server—softwareof—theswiteh, and a stream caster of the
`
`switch.
`
`20.
`
`(Currently Amended) The method of claim 6Q further comprising identifying
`
`selecting a different system resource eonfigured to facilitate streami_ng the at least one of the
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`at—least—one plurality of portions of the media of—thepresentatiorrif the system at least one of
`
`the plurality of resources is not ayailable able to stream the at least one of the plurality of
`
`portions of the media and transmitting an identification of the different resource to the
`
`communication devicepassing—theeommurneatiorHoahedifferenesystem—resouree.
`
`21.
`
`(Currently Amended) The method of claim 20 wherein the different system
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`resource comprises at least one member—of—a—gronpeonsisting of a different media server, a
`
`routing processor, streaming—management system and an external system.
`
`22.
`
`(Currently Amended) The method of claim 6 fl further comprising selecting a
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`routing processor as at least one of the resources to handle routing at least one of the portions
`
`ithe at—least—onemedia to the communication device and—transmitting—thereseryation,
`
`inelnding—thereseryation identification, to the rontirig processor.
`
`23.
`
`(Currently Amended) The method of claim 22 wherein—thetransmitting—the
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`reservationfurther eomprises—transnntting—the comprising generating a reservation,—inelnding
`
`theidentifieation, associated with streaming the plurality of portions of the media to the
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`communication device to the renting processor at a configurable time before a start time of
`
`thepresentation, the reservation comprising a reservation identification.
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`487386861
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`24.
`
`(Currently Amended) The method of claim 6 fl further comprising generating
`
`the identification of the plurality of portions of the media with at least one universal resource
`
`locator (URL )fihfieripteotrespondingto—thepresemafion—fotthwewer.
`
`25.
`
`(Currently Amended) The method of claim 24 flwherein further comprising
`
`generating the identification of the plurality of portions of the media in a the play script, and
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`transmitting the play script to the communication device—futther—eomptises—generating—theplay
`
`scriptwfihthemleafionemediareferenewid—flweservafimmentifieafion.
`
`26.
`
`(Currently Amended) The method of claim 2_524—wherein—generating—th%play
`
`seript—futther—eomptises further comprising generating the play script with a plurality of media
`
`references identifying the plurality of portions of the media and—thHeservation—identifieation.
`
`27.
`
`(Currently Amended) The method of claim B 24—wherein—generating—theplay
`
`seript—eomprises further comprising generating at—least—one a plurality of universal resource
`
`locators containing at—least—one identifying the plurality of portions of the media referenertand
`
`l
`
`"lf".
`
`28.
`
`(Currently Amended) The method of claim 6 fl further comprising
`
`
`determining if the viewer—communication device is authorized to have the request fulfilled the
`
`at—least—onttmedia.
`
`29.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized to have the request fulfilled further—comprises
`
`authenticating the viewer communication devicetodetermirfitlwiewer—is—authotized—to
`
`makethttrequest.
`
`30.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized further comprises comparing a viewer profile
`
`against a service rule to determine if the viewer profile complies with the service rule.
`
`3 1.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized further comprises verifying that theorder—for—the
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`487386861
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`
`piogmm—is—iifeffect—and—that the ptogfam at least one of the portions of media is available for
`
`viewing—bythe—viewer—streaming to the communication device.
`
`32.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized futthet comprises authorizing any viewer
`
`communication device for making the request.
`
`33.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized futthet comprises validating that the
`
`communication request is received from a valid communication system.
`
`34.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer—communication device is authorized futthet comprises accessing data of an external
`
`system to determine if the cemmunication request is valid.
`
`35.
`
`(Currently Amended) The method of claim 6 flfurther comprising validating
`
`a financial transaction for streaming the plurality of portions of the—at—least—onemedia prior to
`
`streaming the plurality of portions of the—at—least—one media cteating—theresefvation.
`
`36.
`
`(Cancelled)
`
`37.
`
`(Cancelled)
`
`38.
`
`(Cancelled)
`
`39.
`
`(Cancelled)
`
`40.
`
`(Cancelled)
`
`41.
`
`
`(Currently Amended) A system for resefving media for a viewer comprising:
`
`a switch management system device comprising a combination of hardware and
`
`software to—receivea—ptogfamcompnising at least one_media reference
`
`identifymgtheatleastonemediaefthepiogmm—and—anoidencmnptismg—at
`
`leafleneetdermieassociatedwiththeatleastonemediaefthepiogmm—and
`
`to:
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`487386861
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`7
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`receive, via a communication network and from a,—thecommunication device,
`
`a request associated with a user of the communication device to have
`
`
`a—presentationereator—teusetheat least onenrder—rule associated with the—at
`
`least—onemedianf—theprograna and the at least one media reference
`
`identifyingtheatleastonemediaeftheprogranrto generatea
`
`presentation—fontheat—least—onean identification of a plurality of
`
`portions of the media; and
`
`a—reservation—generator—tedetermine—if—a—system a plurality of resources, other
`
`than the management system, is available to facilitate streaming of the
`
`plurality of portions of the at—least—one media', and
`
`transmit to the communication device (i) the identification of the plurality of
`
`portions of the media and (ii) information for use by the
`
`communication device identifying how to communicate with each of
`
`the plurality of resources to cause the plurality of portions of the media
`
`to be streamed to the communication device of—thepresentation—andeif
`
`,
`
`'31
`
`'I
`
`"I'?"l
`
`.-
`
`42.
`
`(Currently Amended) The system of claim 4} % wherein the presentation
`
`ereator management system processes a viewer profile of—theviewer—with—a—prograna—rulefor
`
`theprograna to generate the identification of the plurality of portions of the media
`
`presentation.
`
`43.
`
`(Currently Amended) The system of claim 42 wherein the presentationereator
`
`management system dynaniieally (i) selects, another—media—for—thepresentation based upon @
`
`the viewer profile, other media, wherein the other media is not requested by the user of the
`
`communication device to be streamed to the communication device, (ii) generates an
`
`identification of the other media, (iii) transmits the identification of the other media to the
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`48738686.l
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`
`communication device, and (iv) transmits information to the communication device to enable
`
`
`the communication device to cause the other media to be streamed to the communication
`
`
`device.
`
`44.
`
`(Currently Amended) The system of claim 43 wherein the other media
`
`comprises at least one member—of—a—gronpeonsrsting of an advertisement and a selected one of
`
`a plurality of media clip s—assoe1ated—wnth—theeornnruineatron.
`
`45.
`
`(Currently Amended) The system of claim 44 flwherein the presentation
`
`ereator management system further selects theseleeted amedia clip as the other media based
`
`
`
`attribute of the viewer profile.
`
`46.
`
`(Currently Amended) The system of claim 45 wherein the attribute comprises
`
`at least one third—member—of—a—third—gronpeonsisting—of an age, a gender, a marital status, an
`
`income, a geographic location, a hobby, a preference, and a job grade.
`
`47.
`
`(Currently Amended) The system of claim 45 % wherein the attribute
`
`eornprises management system selects at least one media clip based on acollected data of—the
`
`viewer—associated with the user of the communication device, generates at least one other
`
`identification for the at least one media clip, and transmits the at least one other identification
`
`to the communication device.
`
`48.
`
`(Currently Amended) The system of claim 47 wherein the collected data
`
`comprises at least one third—member—of—a—third—gronpeonsisting of a viewing history and a
`
`purchasing history.
`
`49.
`
`(Currently Amended) The system of claim 45 wherein the attribute comprises a
`
`configurable attribute based on theviewer—the user of the communication device.
`
`50.
`
`(Currently Amended) The system of claim 4} % wherein the presentation
`
`ereator management system dynarnr'eally selects another media for—thepresentation based on a
`
`level of revenue to be generated by streaming the seleeted another media, generates at least
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`487386861
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`
`one other identification for the other media, and transmits the at least one other identification
`
`to the communication deVice.
`
`51.
`
`(Currently Amended) The system of claim 4} % wherein the presentation
`
`ereator management system dynarnieally selects at least one other another media for—the
`
`presentation based on a Viewer attribute, generates at least one other identification for the
`
`other media, and transmits the at least one other identification to the communication deVice.
`
`52.
`
`(Currently Amended) The system of claim 4} % wherein the reservation
`
`generator management system further tracks streaming of the plurality of portions of the
`
`media using a program identificationthereservation—identifieation—fonthereservation.
`
`5 3.
`
`(Currently Amended) The system of claim 4} % wherein the reservation
`
`generator management system further processes the request presentation—and—the
`
`eornrnnnieation to identify determine 'rf the system plurality of resources—is—available.
`
`54.
`
`
`(Currently Amended) The system of claim 4} % wherein the system at least
`
`one of the plurality of resources selects at least one other resource to stream the plurality of
`
`portions of the media, the at least one other resource selected from eornprises at least one
`
`member—of—a—gronpeonsrsting—of a switch, a media server softwareof—theswiteh, and a stream
`
`caster of—theswiteh.
`
`(Currently Amended) The system of claim 4} % wherein the reservation
`55.
`
`generator at least one of the of the plurality of resources identifies another system resource to
`
`facilitate streami_ng the presentation plurality of portions of the media if thesystem a first
`
`resource is not availableand—to—pass—theeornmunieatiornto—theanothensystem able to stream
`
`the plurality of portions of the media, and transmits at least one other identification of the at
`
`least one other resource to the communication deVice.
`
`5 6.
`
`
`(Currently Amended) The system of claim 55 wherein the another—system other
`
`resource comprises at least one member—of—a—gronpeonsisting of a streaming management
`
`system, media server, and an external system.
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`57.
`
`(Currently Amended) The system of claim 4} % wherein the reservation
`
`generator management system further selects a routing processor as at least one of the
`
`resources to handle routing the plurality of portions of the media to the communication device
`
`
`
`58.
`
`(Currently Amended) The system of claim 57 wherein the reservation
`
`generator management system further—transmits—thegenerates a reservationrineluding—the
`
`comprising a reservation identification; associated with streaming the plurality of portions of
`
`the media to the communication device and transmits the reservation to the routing processor
`
`at—aeonfignraloletimebeforeastarttimeofthepresentarion.
`
`5 9.
`
`(Currently Amended) The system of claim 4} % wherein the reservation
`
`generator management system further generates the identification of the plurality of portions
`
`of the media with at least one universal resource locator (URL)—a—pla=yeseript—eorresponding—to
`
`(Currently Amended) The system of claim 59 % wherein the management
`60.
`
`system device generates the identification of the plurality of portions of the media in a play
`
`scripteonaprises—an—identification of at least one media refereneeand—thereservarion
`
`.
`
`l
`
`'E'
`
`.
`
`.
`
`61.
`
`(Currently Amended) The system of claim 59 Qwherein the management
`
`system generates plafieript eonaprises—an—identifieariorrof a plurality of media references
`
`identifying the plurality of portions of the media and transmits the plurality of media
`
`references to the communication device and—thereservarion—identifiearion.
`
`62.
`
`(Currently Amended) The system of claim 59 fiwherein the management
`
`system generates playeseript—eomprises—at—least—one a plurality of universal resource locators
`
`(URLs) eontarnrng—at—least—one with the plurality of portions of the media and transmits the
`
`plurality of URLs to the communication device refereneeand—thereservarion—identifiearion.
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`63.
`
`(Currently Amended) The system of claim 4i % further comprising a service
`
`order system to determine if the—viewer—communication device is authorized to have the
`
`request fulfilledthemedia.
`
`64.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further—identifieS—theviewer—and authenticates the viewer—communication device to
`
`determine if the viewer—communication device is authorized.
`
`65.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further compares a viewer profile against a service rule to determine if the viewer
`
`profile complies with the service rule.
`
`66.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further verifies that the order—for—theprogramis—nreffeet—arid—that—theprogram—is
`
`plurality of portions of the media are available for viewing—byethdviewer—thi communication
`
`device.
`
`67.
`
`(Currently Amended) The system of claim 63 wherein the service order system
`
`further authorizes any viewer—communication device for requesting the media.
`
`68.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further validates that the eornrnunieatioirreguest is received from a valid
`
`communication system.
`
`69.
`
`(Currently Amended) The system of claim 63 wherein the system further
`
`comprises an external system and the service order system further accesses data of the
`
`external system to determine if the eornrnunieationrreguest for—themedia is valid.
`
`70.
`
`(Currently Amended) The system of claim 4i % further comprising a financial
`
`screener to validate a financial transaction for streaming the plurality of portions of the media
`
`prior to ereating—thereservarion streaming the plurality of portions of the media.
`
`7 1.
`
`(Currently Amended) The method of claim 6 B wherein—theat—least—oneorder
`
`further comprising processing, by the management system, at least one rule identifies
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`487386861
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`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`
`identifying a service provided by a network owner to determine the plurality of resources
`
`other than the management system available to facilitate streaming of the plurality of portions
`
`of the media to the communication device.
`
`(Currently Amended) The method of claim 6 B further comprising using—as
`72.
`
`the, by the management system at least one order rule at—least—oriernember—of—a—grotrp
`
`eorrsisting—of selected from at least one of a service billing rule, a storage billing rule, a
`
`collection rule, a viewing rule, and a settlement rule to process the request to determine the
`
`plurality of portions of the media or the plurality of resources.
`
`73.
`
`(Currently Amended) The method of claim 6 B further comprising using as
`
`the at least one order rule at—least—onemember—of—a—groupeonsisting selected from at least one
`
`of a service rule identifying how a media viewing should be paid, a storage rule identifying
`
`where the at least one media and—theprograrn will be located for storage, a collection rule
`
`identifying an entity collecting a payment for services rendered, a viewing rule identifying
`
`acceptable viewers users that can receive the at least one media, and a settlement rule
`
`identifying how a collection is divided among participating entities.
`
`74.
`
`(Currently Amended) The system of claim 4i % wherein the management
`
`system processes at least one order rule identifies identifying a service provided by a network
`
`owner to determine the plurality of resources other than the management system available to
`
`facilitate streaming of the plurality of portions of the media to the communication device.
`
`75.
`
`(Currently Amended) The system of claim 4i % wherein the management
`
`system processes at least one order rule is selected from a—groupeorrsisting at least one of a
`
`service billing rule, a storage billing rule, a collection rule, a viewing rule, and a settlement
`
`rule to process the request to determine the plurality of portions of the media or the plurality
`
`of resources.
`
`76.
`
`(Currently Amended) The system of claim 4i % wherein the management
`
`system processes at least one order rule is selected from a—groupeorrsisting at least one of a
`
`service rule identifying how a media viewing should be paid, a storage rule identifying where
`
`the at least one media arid—theprograrn will be located for storage, a collection rule identifying
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`487386861
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`13
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`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`an entity collecting a payment for services rendered, a viewing rule identifying acceptable
`
`viewers users that can receive the at least one media, and a settlement rule identifying how a
`
`collection is divided among participating entities.
`
`77.
`
`
`(Currently Amended) The method of claim 6 flwherein—thefurther
`
`comprising processing at least one order—ruleeomprises—a settlement rule identifying how a
`
`collection is divided among participating entities.
`
`78.
`
`(Currently Amended) The system of claim 4} % wherein the management
`
`system processes at least one order—ruleeomprises—a settlement rule identifying how a
`
`collection is divided among participating entities.
`
`79.
`
`(New) A method comprising:
`
`receiving, by a management system via a communication network and from a
`
`communication device, a request associated with a user of the communication
`
`device to have media streamed to the communication device, the management
`
`system comprising a combination of hardware and software;
`
`determining, by the management system, a plurality of resources other than the
`
`management system available to facilitate streaming of the media to the
`
`communication device; and
`
`transmitting, from the management system to the communication device, (i) an
`
`identification of a plurality of portions of the media and (ii) information for use
`
`by the communication device identifying how to communicate with each of the
`
`plurality of resources to cause the plurality of portions of the media to be
`
`streamed to the communication device.
`
`80.
`
`(New) The method of claim 79 further comprising selecting another media,
`
`generating at least one other identification for the other media, and transmitting the at least
`
`one other identification for the other media to the communication device.
`
`81.
`
`(New) The method of claim 80 wherein selecting the other media comprises
`
`selecting at least one of an advertisement and a selected one of a plurality of media clips.
`
`487386861
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`14
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`82.
`
`(New) The method of claim 79 further comprising transmitting (i) the
`
`identification of the plurality of portions of the media and (ii) the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device in
`
`one or more communications formatted for a type of player of the communication device or
`
`another format of the communication device.
`
`83.
`
`(New) The method of claim 79 further comprising selecting the plurality of
`
`resources to facilitate streaming of the plurality of portions of the media from a plurality of
`
`media servers.
`
`84.
`
`(New) The method of claim 79 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises one or more addresses of the plurality of resources, wherein the method further
`
`comprises transmitting the one or more addresses of the plurality of resources to the
`
`communication device.
`
`85.
`
`(New) The method of claim 79 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises, at least in part, one or more addresses of one or more media servers, wherein the
`
`method further comprises transmitting the one or more addresses of the one or more media
`
`servers to the communication device.
`
`86.
`
`(New) The method of claim 79 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises, at least in part, at least one address of at least one routing processor, wherein the
`
`method further comprises transmitting the at least one address of the at least one routing
`
`processor to the communication device.
`
`487386861
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`15
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`87.
`
`(New) The method of claim 79 further comprising receiving from the
`
`communication device by at least one of the resources a separate communication for each one
`
`of the plurality of portions of the media to effect streaming of the plurality of portions of the
`
`media and, for each separate communication, transmitting to the communication device an
`
`address of another one of the resources.
`
`88.
`
`(New) The method of claim 79 further comprising receiving from the
`
`communication device by at least one of the resources a single communication to effect
`
`streaming the plurality of portions of the media.
`
`89.
`
`(New) The method of claim 24 further comprising generating authentication
`
`information in the at least one universal resource locator (URL).
`
`90.
`
`(New) The method of claim 27 further comprising generating authentication
`
`information in each of the universal resource locators (URLs).
`
`91.
`
`(New) The method of claim 24 further comprising generating at least one
`
`reservation identification in the at least one universal resource locator (URL).
`
`92.
`
`(New) The method of claim 27 further comprising generating a reservation
`
`identification in each of the universal resource locators (URLs).
`
`93.
`
`(New) A system comprising:
`
`a management system comprising a combination of hardware and software to:
`
`receive, via a communication network and from a communication device, a
`
`request associated with a user of the communication device to have
`
`media streamed to the communication device;
`
`determine a plurality of resources other than the management system available
`
`to facilitate streaming of the media to the communication device; and
`
`transmit to the communication device (i) an identification of a plurality of
`
`portions of the media and (ii) information for use by the
`
`communication device identifying how to communicate with each of
`
`48738686.1
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`16
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`the plurality of resources to cause the plurality of portions of the media
`
`to be streamed to the communication device.
`
`94.
`
`(New) The system of claim 93 wherein the management system selects another
`
`media, generates at least one other identification for the other media, and transmits the at least
`
`one other identification for the other media to the communication device.
`
`95.
`
`(New) The system of claim 94 wherein the other media comprises at least one
`
`of an advertisement and a selected one of a plurality of media clips.
`
`96.
`
`(New) The system of claim 93 wherein the management system transmits (i)
`
`the identification of the plurality of portions of the media and (ii) the information for use by
`
`the communication device identifying how to communicate with each of the plurality of
`
`resources to cause the plurality of portions of the media to be streamed to the communication
`
`device in one or more communications formatted for a type of player of the communication
`
`device or another format of the communication device.
`
`97.
`
`(New) The system of claim 93 wherein the plurality of resources to facilitate
`
`streaming of the plurality of portions of the media comprises a plurality of media servers.
`
`98.
`
`(New) The system of claim 93 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises one or more addresses of the plurality of resources.
`
`99.
`
`(New) The system of claim 93 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises, at least in part, one more addresses of one or more media servers.
`
`100.
`
`(New) The system of claim 93 wherein the information for use by the
`
`communication device identifying how to communicate with each of the plurality of resources
`
`to cause the plurality of portions of the media to be streamed to the communication device
`
`comprises, at least in part, at least one address of at least one routing processor.
`
`487386861
`
`17
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`

`

`Patent
`
`Atty Dkt No. 060562—406855
`Filed Via EFS-Web
`
`101.
`
`(New) The system of claim 93 further comprising a routing processor to
`
`receive from the communication device a separate communication for each one of the
`
`plurality of portions of the media to effect stream

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