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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`l.
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`6.
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`(Currently Amended) A method for reserving media for a—request—frorn a
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`viewer, comprising:
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`at a switch management system, receiving a program comprising at least one media
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`reference identifying at least one media of the program and an order
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`comprising at least one order rule associated with the at least one media of the
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`program;
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`receiving a communication at a reservation system of the switch management system,
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`the communication identifying the at least one media;
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`using the at least one order rule associated with the at least one media of the program
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`and the at least one media reference identifying the at least one media of the
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`pro gram to generate a presentation for th_e at least one media at the reservation
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`whosedonaprogramidentifyingtheatleastonemediafiheprogram
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`eomprisrngmleastonemediareferenceidentifymgtheatleastonemedmand
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`an order having at least one order componentrtheat—least—onemedia
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`eorresporrding to at least a portion of the request;
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`determining if a system resource is available to stream the presentation at the
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`reservation system and, if so, creating a reservation for the presentation; and
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`assigning a reservation identification to the reservation at the reservation system.
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`7.
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`(Original) The method of claim 6 further comprising processing a viewer
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`profile of the viewer with a program rule for the program to generate the presentation.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`8.
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`(Original) The method of claim 7 further comprising dynamically selecting
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`another media for the presentation based upon the Viewer profile.
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`9.
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`(Currently Amended) The method of claim 8 wherein dynamically selecting
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`another media for the presentation further comprises selecting at least one member of a group
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`consisting of an advertisement and a selected one of a plurality of media clips associated with
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`the request communication.
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`10.
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`(Original) The method of claim 9 wherein dynamically selecting another
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`media for the presentation further comprises selecting the selected media clip based on at least
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`one second member of a second group consisting of a presentation criteria and an attribute of
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`the Viewer profile.
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`11.
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`(Original) The method of claim 10 wherein dynamically selecting another
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`media for the presentation further comprises selecting the selected media clip based on the
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`attribute, the attribute comprising at least one member of a group consisting of an age, a
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`gender, a marital status, an income, a geographic location, a hobby, a preference, and a job
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`grade.
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`12.
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`(Original) The method of claim 10 wherein the attribute comprises a collected
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`data of the Viewer and wherein selecting the selected media clip based on the attribute
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`comprises selecting the selected media clip based on the collected data of the Viewer.
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`13.
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`(Original) The method of claim 12 wherein the collected data comprises at
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`least one third member of a third group consisting of a Viewing history and a purchasing
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`history, and wherein selecting the selected media clip based on the collected data of the
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`Viewer comprises selecting the selected media clip based on the at least one third member of
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`the third group consisting of the Viewing history and the purchasing history.
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`14.
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`(Original) The method of claim 10 wherein the attribute comprises a
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`configurable attribute based on the Viewer and wherein selecting the selected media clip based
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`on the attribute comprises selecting the selected media clip based on the configurable
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`attribute.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`15.
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`(Original) The method of claim 6 further comprising dynamically selecting at
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`least one other media for the presentation based on a level of revenue to be generated by
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`streaming the at least one other media.
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`16.
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`(Original) The method of claim 6 further comprising dynamically selecting at
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`least one other media for the presentation based on a viewer attribute.
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`17.
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`(Original) The method of claim 6 further comprising tracking the reservation
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`identification for the reservation.
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`18.
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`(Currently Amended) The method of claim 6 further comprising processing
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`the presentation and the request communication to determine if the system resource is
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`available.
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`19.
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`(Original) The method of claim 18 further comprising selecting the system
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`resource to stream the presentation from at least one member of a group consisting of a
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`switch, a media server software of the switch, and a stream caster of the switch.
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`20.
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`(Currently Amended) The method of claim 18 further comprising identifying a
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`different system resource configured to stream the presentation if the system resource is not
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`available and passing the request communication to the different system resource.
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`21.
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`(Original) The method of claim 20 wherein the different system resource
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`comprises at least one member of a group consisting of a streaming management system and
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`an external system.
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`22.
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`(Original) The method of claim 6 further comprising selecting a routing
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`processor to handle routing the at least one media and transmitting the reservation, including
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`the reservation identification, to the routing processor.
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`23.
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`(Original) The method of claim 22 wherein the transmitting the reservation
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`further comprises transmitting the reservation, including the reservation identification, to the
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`routing processor at a configurable time before a start time of the presentation.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`24.
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`(Original) The method of claim 6 further comprising generating a play script
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`corresponding to the presentation for the viewer.
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`25.
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`(Original) The method of claim 24 wherein generating the play script further
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`comprises generating the play script with the at least one media reference and the reservation
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`identification.
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`26.
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`(Original) The method of claim 24 wherein generating the play script further
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`comprises generating the play script with a plurality of media references and the reservation
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`identification.
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`27.
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`(Currently Amended) The method of claim 24 wherein generating the play
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`script step comprises generating at least one universal resource locator containing the at least
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`one media reference and the reservation identification.
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`28.
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`(Original) The method of claim 6 further comprising determining if the viewer
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`is authorized to request the at least one media.
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`29.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized further comprises authenticating the viewer to determine if the viewer is
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`authorized to make the request.
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`30.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized further comprises comparing a viewer profile against a service rule to determine if
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`the viewer profile complies with the service rule.
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`31.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized further comprises verifying that an order for the program is in effect and that the
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`program is available for viewing by the viewer.
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`32.
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`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized further comprises authorizing any viewer for making the request.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`33.
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`(Currently Amended) The method of claim 28 wherein the determining if the
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`viewer is authorized further comprises validating that the guide communication is received
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`from a valid communication system.
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`34.
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`(Currently Amended) The method of claim 28 wherein the determining if the
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`viewer is authorized further comprises accessing data of an external system to determine if the
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`request communication is valid.
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`35.
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`(Original) The method of claim 6 further comprising validating a financial
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`transaction for streaming the at least one media prior to creating the reservation.
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`36.
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`37.
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`38.
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`39.
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`40.
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`41.
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Currently Amended) A system for reserving media for a—request—frorn a
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`viewer comprising:
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`a switch management system to receive a program comprising at least one media
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`reference identifying the at least one media of the program and an order
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`comprising at least one order rule associated with the at least one media of the
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`program and to receive a communication, the communication identifying the at
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`least one media, the switch management system comprising a reservation
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`system comprising:
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`a presentation creator configured to use the at least one order rule associated
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`with the at least one media of the program and the at least one media
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`reference identifying the at least one media of the program to generate
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`a presentation for the at least one media based on a program identifying
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`mediaandanerderhavingatleastoneerdercemponentmnd
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`4696421
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`a reservation generator eonfigured to determine if a system resource is
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`available to stream the presentation and, if so, to create a reservation
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`for the presentation and to assign a reservation identification to the
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`reservation—.
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`42.
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`(Currently Amended) The system of claim 41 wherein the presentation creator
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`ieeonfigured—to—proeess processes a viewer profile of the viewer with a program rule for the
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`program to generate the presentation.
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`43.
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`(Currently Amended) The system of claim 42 wherein the presentation creator
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`ieeonfigured—to dynamically seleet selects another media for the presentation based upon the
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`viewer profile.
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`44.
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`(Currently Amended) The system of claim 43 wherein the other media
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`comprises at least one member of a group comprising an advertisement and a selected one of
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`a plurality of media clips associated with the request communication.
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`45.
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`(Currently Amended) The system of claim 44 wherein the presentation creator
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`further—ieeonfigured—to—seleet selects the selected media clip based on at least one member of
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`a group comprising a presentation criteria and an attribute of the viewer profile.
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`46.
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`(Previously Presented) The system of claim 45 wherein the attribute comprises
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`at least one member of a group comprising an age, a gender, a marital status, an income, a
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`geographic location, a hobby, a preference, and a job grade.
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`47.
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`(Previously Presented) The system of claim 45 wherein the attribute comprises
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`a collected data of the viewer.
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`48.
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`(Previously Presented) The system of claim 47 wherein the collected data
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`comprises at least one member of a group comprising a viewing history and a purchasing
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`history.
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`49.
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`(Previously Presented) The system of claim 45 wherein the attribute comprises
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`a configurable attribute based on the viewer.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`50.
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`(Currently Amended) The system of claim 41 wherein the presentation creator
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`ieeonfigured—to dynamically seleet selects another media for the presentation based on a level
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`of revenue to be generated by streaming the selected another media.
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`51.
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`(Currently Amended) The system of claim 41 wherein the presentation creator
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`ieeonfigured—to dynamically seleet selects another media for the presentation based on a
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`viewer attribute.
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`52.
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`(Currently Amended) The system of claim 41 wherein the reservation
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`generator further—ieeonfigured—traek tracks the reservation identification for the reservation.
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`53.
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`(Currently Amended) The system of claim 41 wherein the reservation
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`generator further—ieeonfigured—to—proeess processes the presentation and thew
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`communication to identify if the system resource is available.
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`54.
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`(Previously Presented) The system of claim 53 wherein the system resource
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`comprises at least one member of a group comprising a switch, a media server software of the
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`switch, and a stream caster of the switch.
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`55.
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`(Currently Amended) The system of claim 53 wherein the reservation
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`generator further—reeonfrgured—to—identrfy identifies another system eonfigured to stream the
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`presentation if the system resource is not available and to pass the request communication to
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`the another system.
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`56.
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`(Previously Presented) The system of claim 55 wherein the another system
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`comprises at least one member of a group comprising a streaming management system and an
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`external system.
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`57.
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`(Currently Amended) The system of claim 41 wherein the reservation
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`generator further ieeonfigured—to—seleet selects a routing processor to handle routing the
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`media and to transmit the reservation, including the reservation identification, to the routing
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`pI'OCCSSOI'.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`58.
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`(Currently Amended) The system of claim 57 wherein the reservation
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`generator further Honfigured—totransmit transmits the reservation, including the reservation
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`identification, to the routing processor at a configurable time before a start time of the
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`presentation.
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`59.
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`(Currently Amended) The system of claim 41 wherein the reservation
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`generator further iseonfigured—to—generate generates a play script corresponding to the
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`presentation for the viewer.
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`60.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises an identification of at least one media reference and the reservation identification.
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`61.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises an identification of a plurality of media references and the reservation
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`identification.
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`62.
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`(Previously Presented) The system of claim 59 wherein the play script
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`comprises at least one universal resource locator containing at least one media reference and
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`the reservation identification.
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`63.
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`(Currently Amended) The system of claim 41 further comprising a service
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`order system configured to determine if the viewer is authorized to request the media.
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`64.
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`(Currently Amended) The system of claim 63 wherein the service order
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`system further iseonfrgured—to—identrfy identifies the viewer and authenticates the viewer to
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`determine if the viewer is authorized.
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`65.
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`(Currently Amended) The system of claim 63 wherein the service order
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`system further—iseonfigured—tocompare compares a viewer profile against a service rule to
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`determine if the viewer profile complies with the service rule.
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`66.
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`(Currently Amended) The system of claim 63 wherein the service order
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`system further Manfrgured—to—verrfy verifies that the order for the program is in effect and
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`that the program is available for viewing by the viewer.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`67.
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`(Currently Amended) The system of claim 63 wherein the service order
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`system further rseonfrgured—to—authorize authorizes any viewer for requesting the media
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`68.
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`(Currently Amended) The system of claim 63 wherein the service order
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`system further rseonfrgured—to—valrdate validates that the request communication is received
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`from a valid communication system.
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`69.
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`(Currently Amended) The system of claim 63 wherein the system further
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`comprises an external system and the service order system further 'rseonfigured—to—aeeess
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`accesses data of the external system to determine if the request communication for the media
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`is valid.
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`70.
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`(Currently Amended) The system of claim 41 further comprising a financial
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`screener configured to validate a financial transaction for streaming the media prior to
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`creating the reservation.
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`71.
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`(New) The method of claim 6 wherein the order rule identifies a service
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`provided by a network owner.
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`72.
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`(New) The method of claim 6 further comprising using as the at least one
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`order rule at least one member of a group consisting of a service billing rule, a storage billing
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`rule, a collection rule, a viewing rule, and a settlement rule.
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`73.
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`(New) The method of claim 6 further comprising using as the at least one
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`order rule at least one member of a group consisting of a service rule identifying how a media
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`viewing should be paid, a storage rule identifying where the at least one media and the
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`program will be located for storage, a collection rule identifying an entity collecting a
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`payment for services rendered, a viewing rule identifying acceptable viewers that can receive
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`the at least one media, and a settlement rule identifying how a collection is divided among
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`participating entities.
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`74.
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`(New) The system of claim 6 wherein the order rule identifies a service
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`provided by a network owner.
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`Patent
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`Atty Dkt No. 406855
`Filed Via EFS-Web
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`75.
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`(New) The system of claim 41 wherein the at least one order rule is selected
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`from a group consisting of a serVice billing rule, a storage billing rule, a collection rule, a
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`Viewing rule, and a settlement rule.
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`76.
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`(New) The system of claim 41 wherein the at least one rule is selected from a
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`group consisting of a serVice rule identifying how a media Viewing should be paid, a storage
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`rule identifying where the at least one media and the program will be located for storage, a
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`collection rule identifying an entity collecting a payment for serVices rendered, a Viewing rule
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`identifying acceptable Viewers that can receive the at least one media, and a settlement rule
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`identifying how a collection is diVided among participating entities.
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