`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`l.
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`2.
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`3.
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`4.
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`5.
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`6.
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Cancelled)
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`(Currently Amended) A method for reserving media for a—request—frorn a
`
`viewer, comprising:
`
`at a switch management system, receiving a program comprising at least one media
`
`reference identifying at least one media of the program and an order
`
`comprising at least one order rule associated with the at least one media of the
`
`program;
`
`receiving a communication at a reservation system of the switch management system,
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`the communication identifying the at least one media;
`
`using the at least one order rule associated with the at least one media of the program
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`and the at least one media reference identifying the at least one media of the
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`pro gram to generate a presentation for th_e at least one media at the reservation
`
`whosedonaprogramidentifyingtheatleastonemediafiheprogram
`
`eomprisrngmleastonemediareferenceidentifymgtheatleastonemedmand
`
`an order having at least one order componentrtheat—least—onemedia
`
`eorresporrding to at least a portion of the request;
`
`
`determining if a system resource is available to stream the presentation at the
`
`reservation system and, if so, creating a reservation for the presentation; and
`
`assigning a reservation identification to the reservation at the reservation system.
`
`7.
`
`(Original) The method of claim 6 further comprising processing a viewer
`
`profile of the viewer with a program rule for the program to generate the presentation.
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`4696421
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`2
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`
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`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
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`8.
`
`(Original) The method of claim 7 further comprising dynamically selecting
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`another media for the presentation based upon the Viewer profile.
`
`9.
`
`(Currently Amended) The method of claim 8 wherein dynamically selecting
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`another media for the presentation further comprises selecting at least one member of a group
`
`consisting of an advertisement and a selected one of a plurality of media clips associated with
`
`the request communication.
`
`10.
`
`(Original) The method of claim 9 wherein dynamically selecting another
`
`media for the presentation further comprises selecting the selected media clip based on at least
`
`one second member of a second group consisting of a presentation criteria and an attribute of
`
`the Viewer profile.
`
`11.
`
`(Original) The method of claim 10 wherein dynamically selecting another
`
`media for the presentation further comprises selecting the selected media clip based on the
`
`attribute, the attribute comprising at least one member of a group consisting of an age, a
`
`gender, a marital status, an income, a geographic location, a hobby, a preference, and a job
`
`grade.
`
`12.
`
`(Original) The method of claim 10 wherein the attribute comprises a collected
`
`data of the Viewer and wherein selecting the selected media clip based on the attribute
`
`comprises selecting the selected media clip based on the collected data of the Viewer.
`
`13.
`
`(Original) The method of claim 12 wherein the collected data comprises at
`
`least one third member of a third group consisting of a Viewing history and a purchasing
`
`history, and wherein selecting the selected media clip based on the collected data of the
`
`Viewer comprises selecting the selected media clip based on the at least one third member of
`
`the third group consisting of the Viewing history and the purchasing history.
`
`14.
`
`(Original) The method of claim 10 wherein the attribute comprises a
`
`configurable attribute based on the Viewer and wherein selecting the selected media clip based
`
`on the attribute comprises selecting the selected media clip based on the configurable
`
`attribute.
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`4696421
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`3
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`
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`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`15.
`
`(Original) The method of claim 6 further comprising dynamically selecting at
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`least one other media for the presentation based on a level of revenue to be generated by
`
`streaming the at least one other media.
`
`16.
`
`(Original) The method of claim 6 further comprising dynamically selecting at
`
`least one other media for the presentation based on a viewer attribute.
`
`17.
`
`(Original) The method of claim 6 further comprising tracking the reservation
`
`identification for the reservation.
`
`18.
`
`(Currently Amended) The method of claim 6 further comprising processing
`
`the presentation and the request communication to determine if the system resource is
`
`available.
`
`19.
`
`(Original) The method of claim 18 further comprising selecting the system
`
`resource to stream the presentation from at least one member of a group consisting of a
`
`switch, a media server software of the switch, and a stream caster of the switch.
`
`20.
`
`(Currently Amended) The method of claim 18 further comprising identifying a
`
`different system resource configured to stream the presentation if the system resource is not
`
`available and passing the request communication to the different system resource.
`
`21.
`
`(Original) The method of claim 20 wherein the different system resource
`
`comprises at least one member of a group consisting of a streaming management system and
`
`an external system.
`
`22.
`
`(Original) The method of claim 6 further comprising selecting a routing
`
`processor to handle routing the at least one media and transmitting the reservation, including
`
`the reservation identification, to the routing processor.
`
`23.
`
`(Original) The method of claim 22 wherein the transmitting the reservation
`
`further comprises transmitting the reservation, including the reservation identification, to the
`
`routing processor at a configurable time before a start time of the presentation.
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`4696421
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`4
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`
`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`24.
`
`(Original) The method of claim 6 further comprising generating a play script
`
`corresponding to the presentation for the viewer.
`
`25.
`
`(Original) The method of claim 24 wherein generating the play script further
`
`comprises generating the play script with the at least one media reference and the reservation
`
`identification.
`
`26.
`
`(Original) The method of claim 24 wherein generating the play script further
`
`comprises generating the play script with a plurality of media references and the reservation
`
`identification.
`
`27.
`
`(Currently Amended) The method of claim 24 wherein generating the play
`
`script step comprises generating at least one universal resource locator containing the at least
`
`one media reference and the reservation identification.
`
`28.
`
`(Original) The method of claim 6 further comprising determining if the viewer
`
`is authorized to request the at least one media.
`
`29.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized further comprises authenticating the viewer to determine if the viewer is
`
`authorized to make the request.
`
`30.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
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`authorized further comprises comparing a viewer profile against a service rule to determine if
`
`the viewer profile complies with the service rule.
`
`31.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized further comprises verifying that an order for the program is in effect and that the
`
`program is available for viewing by the viewer.
`
`32.
`
`(Original) The method of claim 28 wherein the determining if the viewer is
`
`authorized further comprises authorizing any viewer for making the request.
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`4696421
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`5
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`
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`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`33.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
`
`viewer is authorized further comprises validating that the guide communication is received
`
`from a valid communication system.
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`34.
`
`(Currently Amended) The method of claim 28 wherein the determining if the
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`viewer is authorized further comprises accessing data of an external system to determine if the
`
`request communication is valid.
`
`35.
`
`(Original) The method of claim 6 further comprising validating a financial
`
`transaction for streaming the at least one media prior to creating the reservation.
`
`36.
`
`37.
`
`38.
`
`39.
`
`40.
`
`41.
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`(Cancelled)
`
`(Currently Amended) A system for reserving media for a—request—frorn a
`
`viewer comprising:
`
`a switch management system to receive a program comprising at least one media
`
`reference identifying the at least one media of the program and an order
`
`comprising at least one order rule associated with the at least one media of the
`
`program and to receive a communication, the communication identifying the at
`
`least one media, the switch management system comprising a reservation
`
`system comprising:
`
`
`a presentation creator configured to use the at least one order rule associated
`
`with the at least one media of the program and the at least one media
`
`reference identifying the at least one media of the program to generate
`
`a presentation for the at least one media based on a program identifying
`
`
`
`mediaandanerderhavingatleastoneerdercemponentmnd
`
`4696421
`
`
`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`a reservation generator eonfigured to determine if a system resource is
`
`available to stream the presentation and, if so, to create a reservation
`
`for the presentation and to assign a reservation identification to the
`
`reservation—.
`
`42.
`
`(Currently Amended) The system of claim 41 wherein the presentation creator
`
`ieeonfigured—to—proeess processes a viewer profile of the viewer with a program rule for the
`
`program to generate the presentation.
`
`43.
`
`(Currently Amended) The system of claim 42 wherein the presentation creator
`
`ieeonfigured—to dynamically seleet selects another media for the presentation based upon the
`
`viewer profile.
`
`44.
`
`(Currently Amended) The system of claim 43 wherein the other media
`
`comprises at least one member of a group comprising an advertisement and a selected one of
`
`a plurality of media clips associated with the request communication.
`
`45.
`
`(Currently Amended) The system of claim 44 wherein the presentation creator
`
`further—ieeonfigured—to—seleet selects the selected media clip based on at least one member of
`
`a group comprising a presentation criteria and an attribute of the viewer profile.
`
`46.
`
`(Previously Presented) The system of claim 45 wherein the attribute comprises
`
`at least one member of a group comprising an age, a gender, a marital status, an income, a
`
`geographic location, a hobby, a preference, and a job grade.
`
`47.
`
`(Previously Presented) The system of claim 45 wherein the attribute comprises
`
`a collected data of the viewer.
`
`48.
`
`(Previously Presented) The system of claim 47 wherein the collected data
`
`comprises at least one member of a group comprising a viewing history and a purchasing
`
`history.
`
`49.
`
`(Previously Presented) The system of claim 45 wherein the attribute comprises
`
`a configurable attribute based on the viewer.
`
`4696421
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`7
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`
`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`50.
`
`(Currently Amended) The system of claim 41 wherein the presentation creator
`
`ieeonfigured—to dynamically seleet selects another media for the presentation based on a level
`
`of revenue to be generated by streaming the selected another media.
`
`51.
`
`(Currently Amended) The system of claim 41 wherein the presentation creator
`
`ieeonfigured—to dynamically seleet selects another media for the presentation based on a
`
`viewer attribute.
`
`52.
`
`(Currently Amended) The system of claim 41 wherein the reservation
`
`generator further—ieeonfigured—traek tracks the reservation identification for the reservation.
`
`53.
`
`(Currently Amended) The system of claim 41 wherein the reservation
`
`generator further—ieeonfigured—to—proeess processes the presentation and thew
`
`communication to identify if the system resource is available.
`
`54.
`
`(Previously Presented) The system of claim 53 wherein the system resource
`
`comprises at least one member of a group comprising a switch, a media server software of the
`
`switch, and a stream caster of the switch.
`
`55.
`
`(Currently Amended) The system of claim 53 wherein the reservation
`
`generator further—reeonfrgured—to—identrfy identifies another system eonfigured to stream the
`
`presentation if the system resource is not available and to pass the request communication to
`
`the another system.
`
`56.
`
`(Previously Presented) The system of claim 55 wherein the another system
`
`comprises at least one member of a group comprising a streaming management system and an
`
`external system.
`
`57.
`
`(Currently Amended) The system of claim 41 wherein the reservation
`
`generator further ieeonfigured—to—seleet selects a routing processor to handle routing the
`
`media and to transmit the reservation, including the reservation identification, to the routing
`
`pI'OCCSSOI'.
`
`4696421
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`8
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`
`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`58.
`
`(Currently Amended) The system of claim 57 wherein the reservation
`
`generator further Honfigured—totransmit transmits the reservation, including the reservation
`
`identification, to the routing processor at a configurable time before a start time of the
`
`presentation.
`
`59.
`
`(Currently Amended) The system of claim 41 wherein the reservation
`
`generator further iseonfigured—to—generate generates a play script corresponding to the
`
`presentation for the viewer.
`
`60.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of at least one media reference and the reservation identification.
`
`61.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of a plurality of media references and the reservation
`
`identification.
`
`62.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises at least one universal resource locator containing at least one media reference and
`
`the reservation identification.
`
`63.
`
`(Currently Amended) The system of claim 41 further comprising a service
`
`order system configured to determine if the viewer is authorized to request the media.
`
`64.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further iseonfrgured—to—identrfy identifies the viewer and authenticates the viewer to
`
`determine if the viewer is authorized.
`
`65.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further—iseonfigured—tocompare compares a viewer profile against a service rule to
`
`determine if the viewer profile complies with the service rule.
`
`66.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further Manfrgured—to—verrfy verifies that the order for the program is in effect and
`
`that the program is available for viewing by the viewer.
`
`4696421
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`9
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`
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`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
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`67.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further rseonfrgured—to—authorize authorizes any viewer for requesting the media
`
`68.
`
`(Currently Amended) The system of claim 63 wherein the service order
`
`system further rseonfrgured—to—valrdate validates that the request communication is received
`
`from a valid communication system.
`
`69.
`
`(Currently Amended) The system of claim 63 wherein the system further
`
`comprises an external system and the service order system further 'rseonfigured—to—aeeess
`
`accesses data of the external system to determine if the request communication for the media
`
`is valid.
`
`70.
`
`(Currently Amended) The system of claim 41 further comprising a financial
`
`screener configured to validate a financial transaction for streaming the media prior to
`
`creating the reservation.
`
`71.
`
`(New) The method of claim 6 wherein the order rule identifies a service
`
`provided by a network owner.
`
`72.
`
`(New) The method of claim 6 further comprising using as the at least one
`
`order rule at least one member of a group consisting of a service billing rule, a storage billing
`
`rule, a collection rule, a viewing rule, and a settlement rule.
`
`73.
`
`(New) The method of claim 6 further comprising using as the at least one
`
`order rule at least one member of a group consisting of a service rule identifying how a media
`
`viewing should be paid, a storage rule identifying where the at least one media and the
`
`program will be located for storage, a collection rule identifying an entity collecting a
`
`payment for services rendered, a viewing rule identifying acceptable viewers that can receive
`
`the at least one media, and a settlement rule identifying how a collection is divided among
`
`participating entities.
`
`74.
`
`(New) The system of claim 6 wherein the order rule identifies a service
`
`provided by a network owner.
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`4696421
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`10
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`
`
`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS-Web
`
`75.
`
`(New) The system of claim 41 wherein the at least one order rule is selected
`
`from a group consisting of a serVice billing rule, a storage billing rule, a collection rule, a
`
`Viewing rule, and a settlement rule.
`
`76.
`
`(New) The system of claim 41 wherein the at least one rule is selected from a
`
`group consisting of a serVice rule identifying how a media Viewing should be paid, a storage
`
`rule identifying where the at least one media and the program will be located for storage, a
`
`collection rule identifying an entity collecting a payment for serVices rendered, a Viewing rule
`
`identifying acceptable Viewers that can receive the at least one media, and a settlement rule
`
`identifying how a collection is diVided among participating entities.
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`4696421
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`1 1
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