Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`What is claimed is:
`
`l.
`
`(Withdrawn) A method for providing media for routing comprising:
`
`enabling entry of a program at a service processor, the program comprising at
`
`least one media reference for at least one media and at least one order
`
`component for an order;
`
`assigning a program identification to the program;
`
`publishing the program with the program identification and the order from the
`
`service processor;
`
`receiving the program with the program identification and the order at a
`
`management system; and
`
`tracking use of the at least one media reference in the program via the program
`
`identification.
`
`2.
`
`(Withdrawn) The method of claim 1 further comprising enabling entry of
`
`at least one rule for the program, the at least one rule comprising at least one member of a
`
`group consisting of a program creation rule and a program routing rule.
`
`3.
`
`(Withdrawn) The method of claim 1 further comprising selecting for the
`
`at least one order component at least one member of a group consisting of a service rule
`
`identifying how a media viewing should be paid, a storage rule identifying where the at
`
`least one media and the program will be located for physical storage, a collection rule
`
`identifying an entity collecting a payment for services rendered, a viewing rule
`
`identifying acceptable viewers that can receive the at least one media and the program,
`
`and a settlement rule identifying how a collection is divided among participating entities.
`
`4.
`
`(Withdrawn) A method for providing media for routing comprising:
`
`enabling entry of a program at a service processor, the program comprising at
`
`least one media reference and at least one order component for an order;
`
`assigning a program identification to the program;
`
`publishing the program with the program identification and the order from the
`
`SGI'VlCG pI'OCGSSOI';
`
`4525212
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`receiving the published program at a switch; and
`
`streaming media identified by the at least one media reference upon receiving a
`
`valid reservation for the program.
`
`5.
`
`(Withdrawn) The method of claim 4 filrther comprising:
`
`enabling entry of a plurality of media references for the program and a plurality of
`
`order components for the order at the service processor; and
`
`streaming media from the switch identified by at least a portion of the plurality of
`
`media references upon receiving the valid reservation for the program.
`
`6.
`
`(Original) A method for reserving media for a request from a viewer
`
`comprising:
`
`generating a presentation for at least one media based on a program identifying
`
`the at least one media, the program comprising at least one media
`
`reference identifying the at least one media and an order having at least
`
`one order component, the at least one media corresponding to at least a
`
`portion of the request;
`
`determining if a system resource is available to stream the presentation and, if so,
`
`creating a reservation for the presentation; and
`
`assigning a reservation identification to the reservation.
`
`7.
`
`(Original) The method of claim 6 further comprising processing a viewer
`
`profile of the viewer with a program rule for the program to generate the presentation.
`
`8.
`
`(Original) The method of claim 7 filrther comprising dynamically
`
`selecting another media for the presentation based upon the viewer profile.
`
`9.
`
`(Original) The method of claim 8 wherein dynamically selecting another
`
`media for the presentation further comprises selecting at least one member of a group
`
`consisting of an advertisement and a selected one of a plurality of media clips associated
`
`with the request.
`
`4525212
`
`3
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`10.
`
`(Original) The method of claim 9 wherein dynamically selecting another
`
`media for the presentation further comprises selecting the selected media clip based on at
`
`least one second member of a second group consisting of a presentation criteria and an
`
`attribute of the Viewer profile.
`
`11.
`
`(Original) The method of claim 10 wherein dynamically selecting another
`
`media for the presentation further comprises selecting the selected media clip based on
`
`the attribute, the attribute comprising at least one member of a group consisting of an age,
`
`a gender, a marital status, an income, a geographic location, a hobby, a preference, and a
`
`job grade.
`
`12.
`
`(Original) The method of claim 10 wherein the attribute comprises a
`
`collected data of the Viewer and wherein selecting the selected media clip based on the
`
`attribute comprises selecting the selected media clip based on the collected data of the
`
`Viewer.
`
`13.
`
`(Original) The method of claim 12 wherein the collected data comprises
`
`at least one third member of a third group consisting of a Viewing history and a
`
`purchasing history, and wherein selecting the selected media clip based on the collected
`
`data of the Viewer comprises selecting the selected media clip based on the at least one
`
`third member of the third group consisting of the Viewing history and the purchasing
`
`history.
`
`14.
`
`(Original) The method of claim 10 wherein the attribute comprises a
`
`configurable attribute based on the Viewer and wherein selecting the selected media clip
`
`based on the attribute comprises selecting the selected media clip based on the
`
`configurable attribute.
`
`15.
`
`(Original) The method of claim 6 fiarther comprising dynamically
`
`selecting at least one other media for the presentation based on a level of revenue to be
`
`generated by streaming the at least one other media.
`
`4525212
`
`4
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`16.
`
`(Original) The method of claim 6 fiarther comprising dynamically
`
`selecting at least one other media for the presentation based on a viewer attribute.
`
`17.
`
`(Original) The method of claim 6 fiarther comprising tracking the
`
`reservation identification for the reservation.
`
`18.
`
`(Original) The method of claim 6 fiarther comprising processing the
`
`presentation and the request to determine if the system resource is available.
`
`19.
`
`(Original) The method of claim 18 fiarther comprising selecting the
`
`system resource to stream the presentation from at least one member of a group
`
`consisting of a switch, a media server software of the switch, and a stream caster of the
`
`switch.
`
`20.
`
`(Original) The method of claim 18 fiarther comprising identifying a
`
`different system resource configured to stream the presentation if the system resource is
`
`not available and passing the request to the different system resource.
`
`21.
`
`(Original) The method of claim 20 wherein the different system resource
`
`comprises at least one member of a group consisting of a streaming management system
`
`and an external system.
`
`22.
`
`(Original) The method of claim 6 fiarther comprising selecting a routing
`
`processor to handle routing the at least one media and transmitting the reservation,
`
`including the reservation identification, to the routing processor.
`
`23.
`
`(Original) The method of claim 22 wherein the transmitting the
`
`reservation fiarther comprises transmitting the reservation, including the reservation
`
`identification, to the routing processor at a configurable time before a start time of the
`
`presentation.
`
`24.
`
`(Original) The method of claim 6 further comprising generating a play
`
`script corresponding to the presentation for the viewer.
`
`4525212
`
`5
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`25.
`
`(Original) The method of claim 24 wherein generating the play script
`
`further comprises generating the play script with the at least one media reference and the
`
`reservation identification.
`
`26.
`
`(Original) The method of claim 24 wherein generating the play script
`
`further comprises generating the play script with a plurality of media references and the
`
`reservation identification.
`
`27.
`
`(Original) The method of claim 24 wherein generating the play script step
`
`comprises generating at least one universal resource locator containing the at least one
`
`media reference and the reservation identification.
`
`28.
`
`(Original) The method of claim 6 fiarther comprising determining if the
`
`viewer is authorized to request the at least one media.
`
`29.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized further comprises authenticating the viewer to determine if the viewer is
`
`authorized to make the request.
`
`30.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized fiarther comprises comparing a viewer profile against a service rule to
`
`determine if the viewer profile complies with the service rule.
`
`3 1.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized further comprises verifying that an order for the program is in effect and
`
`that the program is available for viewing by the viewer.
`
`32.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized further comprises authorizing any viewer for making the request.
`
`33.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized further comprises validating that the request is received from a valid
`
`communication system.
`
`4525212
`
`6
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`34.
`
`(Original) The method of claim 28 wherein the determining if the viewer
`
`is authorized further comprises accessing data of an external system to determine if the
`
`request is valid.
`
`35.
`
`(Original) The method of claim 6 filrther comprising validating a
`
`financial transaction for streaming the at least one media prior to creating the reservation.
`
`36.
`
`(Withdrawn) A system for providing media for routing comprising:
`
`a service processor configured to enable entry of a program comprising at least
`
`one media reference and at least one order component for an order, to
`
`assign a program identification to the program, and to publish the program
`
`with the program identification and the order; and
`
`a management system configured to receive the program from the service
`
`processor with the program identification and the order and to track use of
`
`the at least one media reference in the program via the program
`
`identification.
`
`37.
`
`(Withdrawn) The system of claim 36 wherein the program has at least one
`
`member of a group comprising a program creation rule and a program routing rule.
`
`38.
`
`(Withdrawn) The system of claim 36 wherein the order component
`
`comprises at least one member of a group comprising a service rule identifying how a
`
`media viewing should be paid, a storage rule identifying where the media and the
`
`program will be located for physical storage, a collection rule identifying an entity
`
`collecting a payment for services rendered, a viewing rule identifying acceptable viewers
`
`that can receive the media and the program, and a settlement rule identifying how a
`
`collection is divided among participating entities.
`
`39.
`
`(Withdrawn) A system for providing media for routing comprising:
`
`a service processor configured to enable entry of a program comprising at least
`
`one media reference and at least one order component for an order, to
`
`assign a program identification to the program, and to publish the program
`
`with the program identification and the order; and
`
`4525212
`
`7
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`a switch configured to receive the published program and to stream media
`
`identified by the at least one media reference upon receiving a valid
`
`reservation for the program.
`
`40.
`
`(Withdrawn) The system of claim 39 wherein:
`
`the service processor fiarther is configured to enable entry of a plurality of media
`
`references for the program and a plurality of order components for the
`
`order; and
`
`the switch further is configured to stream media identified at least a portion of the
`
`plurality of media references upon receiving the valid reservation for the
`
`program.
`
`41.
`
`(Previously Presented) A system for reserving media for a request from a
`
`viewer comprising:
`
`a presentation creator configured to generate a presentation for the media based
`
`on a program identifying the media, the program comprising a media
`
`reference identifying the media and an order having at least one order
`
`component; and
`
`a reservation generator configured to determine if a system resource is available
`
`to stream the presentation and, if so, to create a reservation for the
`
`presentation and to assign a reservation identification to the reservation.
`
`42.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator is configured to process a viewer profile of the viewer with a program rule for the
`
`program to generate the presentation.
`
`43.
`
`(Previously Presented) The system of claim 42 wherein the presentation
`
`creator is configured to dynamically select another media for the presentation based upon
`
`the viewer profile.
`
`44.
`
`(Previously Presented) The system of claim 43 wherein the other media
`
`comprises at least one member of a group comprising an advertisement and a selected
`
`one of a plurality of media clips associated with the request.
`
`4525212
`
`8
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`45.
`
`(Previously Presented) The system of claim 44 wherein the presentation
`
`creator further is configured to select the selected media clip based on at least one
`
`member of a group comprising a presentation criteria and an attribute of the viewer
`
`profile.
`
`46.
`
`(Previously Presented) The system of claim 45 wherein the attribute
`
`comprises at least one member of a group comprising an age, a gender, a marital status,
`
`an income, a geographic location, a hobby, a preference, and a job grade.
`
`47.
`
`(Previously Presented) The system of claim 45 wherein the attribute
`
`comprises a collected data of the viewer.
`
`48.
`
`(Previously Presented) The system of claim 47 wherein the collected data
`
`comprises at least one member of a group comprising a viewing history and a purchasing
`
`history.
`
`49.
`
`(Previously Presented) The system of claim 45 wherein the attribute
`
`comprises a configurable attribute based on the viewer.
`
`50.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator is configured to dynamically select another media for the presentation based on a
`
`level of revenue to be generated by streaming the selected another media.
`
`51.
`
`(Previously Presented) The system of claim 41 wherein the presentation
`
`creator is configured to dynamically select another media for the presentation based on a
`
`viewer attribute.
`
`52.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further is configured track the reservation identification for the reservation.
`
`53.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further is configured to process the presentation and the request to identify if
`
`the system resource is available.
`
`4525212
`
`9
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`54.
`
`(Previously Presented) The system of claim 53 wherein the system
`
`resource comprises at least one member of a group comprising a switch, a media server
`
`software of the switch, and a stream caster of the switch.
`
`55.
`
`(Previously Presented) The system of claim 53 wherein the reservation
`
`generator further is configured to identify another system configured to stream the
`
`presentation if the system resource is not available and to pass the request to the another
`
`system.
`
`56.
`
`(Previously Presented) The system of claim 55 wherein the another
`
`system comprises at least one member of a group comprising a streaming management
`
`system and an external system.
`
`57.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further is configured to select a routing processor to handle routing the media
`
`and to transmit the reservation, including the reservation identification, to the routing
`
`pI'OCGSSOI'.
`
`58.
`
`(Previously Presented) The system of claim 57 wherein the reservation
`
`generator further is configured to transmit the reservation, including the reservation
`
`identification, to the routing processor at a configurable time before a start time of the
`
`presentation.
`
`59.
`
`(Previously Presented) The system of claim 41 wherein the reservation
`
`generator further is configured to generate a play script corresponding to the presentation
`
`for the viewer.
`
`60.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of at least one media reference and the reservation
`
`identification.
`
`61.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises an identification of a plurality of media references and the reservation
`
`identification.
`
`4525212
`
`10
`
`

`

`Patent
`
`Atty Dkt No. 406855
`Filed Via EFS— Web
`
`62.
`
`(Previously Presented) The system of claim 59 wherein the play script
`
`comprises at least one universal resource locator containing at least one media reference
`
`and the reservation identification.
`
`63.
`
`(Previously Presented) The system of claim 41 fiarther comprising a
`
`service order system configured to determine if the viewer is authorized to request the
`
`media.
`
`64.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further is configured to identify the viewer and to authenticate the viewer to
`
`determine if the viewer is authorized.
`
`65.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further is configured to compare a viewer profile against a service rule to
`
`determine if the viewer profile complies with the service rule.
`
`66.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further is configured to verify that the order for the program is in effect and that
`
`the program is available for viewing by the viewer.
`
`67.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further is configured to authorize any viewer for requesting the media
`
`68.
`
`(Previously Presented) The system of claim 63 wherein the service order
`
`system further is configured to validate that the request is received from a valid
`
`communication system.
`
`69.
`
`(Previously Presented) The system of claim 63 wherein the system further
`
`comprises an external system and the service order system further is configured to access
`
`data of the external system to determine if the request for the media is valid.
`
`70.
`
`(Previously Presented) The system of claim 41 fiarther comprising a
`
`financial screener configured to validate a financial transaction for streaming the media
`
`prior to creating the reservation.
`
`4525212
`
`1 1
`
`

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