Case 3:14-cv-00757-REP-DJN Document 54-3 Filed 01/26/15 Page 1 of 4 PageID# 2603
`Case 3:14-cv-00757-REP-DJN Document 54-3 Filed 01/26/15 Page 1 of 4 Page|D# 2603
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`EXHIBIT 3
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`EXHIBIT 3
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`NVIDIA Launches Patent Suits Focused on Samsung Galaxy Phones, Tablets | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-3 Filed 01/26/15 Page 2 of 4 PageID# 2604
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`CORPORATE
`NVIDIA Launches Patent Suits Focused on
` Samsung Galaxy Phones, Tablets
`
`By David Shannon on September 4, 2014
`
`This is an important day for NVIDIA. For the first time since starting this company 21 years ago, we have
` initiated a patent lawsuit.
`
`This afternoon, we filed patent infringement complaints against Samsung and Qualcomm with both the U.S.
` International Trade Commission (ITC) and the U.S. District Court, in Delaware. You can see our press release
` here, and the complaints here and here.
`
`We are asking the ITC to block shipments of Samsung Galaxy mobile phones and tablets containing
` Qualcomm’s Adreno, ARM’s Mali or Imagination’s PowerVR graphics architectures. We are also asking the
` Delaware court to award damages to us for the infringement of our patents.
`
`Initiating action after negotiation
`http://blogs.nvidia.com/blog/2014/09/04/nvidia-launches-patent-suits/[1/23/2015 11:52:50 AM]
`
`

`

`NVIDIA Launches Patent Suits Focused on Samsung Galaxy Phones, Tablets | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-3 Filed 01/26/15 Page 3 of 4 PageID# 2605
`We have spent more than $9 billion in R&D since 1993 when we began to build the best GPUs and the richest
` patent portfolio of graphics IP in the world.
`
`Our IP strategy is to earn an appropriate return on our investment by licensing our graphics cores and by
` licensing our patents. In each case, we start with a negotiation.
`
`With Samsung, NVIDIA’s licensing team negotiated directly with Samsung on a patent portfolio license. We had
` several meetings where we demonstrated how our patents apply to all of their mobile devices and to all the
` graphics architectures they use.
`
`We made no progress. Samsung repeatedly said that this was mostly their suppliers’ problem.
`
`Without licensing NVIDIA’s patented GPU technology, Samsung and Qualcomm have chosen to deploy our IP
` without proper compensation to us. This is inconsistent with our strategy to earn an appropriate return on our
` investment.
`
`We are now seeking the courts’ judgment to confirm the validity, infringement and value of our patents so
` that we can reach agreement with Samsung and its graphics suppliers.
`
`Seven infringed patents
`
`Our 7,000 issued and pending patents include inventions vital to modern computing. We have chosen seven of
` those patents to assert in these cases.
`
`Those patents include our foundational invention, the GPU, which puts onto a single chip all the functions
` necessary to process graphics and light up screens; our invention of programmable shading, which allows non-
`experts to program sophisticated graphics; our invention of unified shaders, which allow every processing unit
` in the GPU to be used for different purposes; and our invention of multithreaded parallel processing in GPUs,
` which enables processing to occur concurrently on separate threads while accessing the same memory and
` other resources.
`
`I will keep you updated on our progress in the cases as we move forward.
`
`Categories: Corporate
`
`Tags: GPU
`
`http://blogs.nvidia.com/blog/2014/09/04/nvidia-launches-patent-suits/[1/23/2015 11:52:50 AM]
`
`

`

`NVIDIA Launches Patent Suits Focused on Samsung Galaxy Phones, Tablets | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-3 Filed 01/26/15 Page 4 of 4 PageID# 2606
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`http://blogs.nvidia.com/blog/2014/09/04/nvidia-launches-patent-suits/[1/23/2015 11:52:50 AM]
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