`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 1 of 6 Page|D# 2699
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`EXHIBIT 14
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`EXHIBIT 14
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`NVIDIA and Audi Speeding Up the Pace of In-Car Technology | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 2 of 6 PageID# 2700
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`AUTO
`NVIDIA, Audi Accelerating Pace of In-Car
` Technology Seen at LA Auto Show
`
`By Danny Shapiro on November 18, 2014
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`Share
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`At the Los Angeles Auto Show’s Connected Car Expo Tuesday, NVIDIA and Audi showcased the latest
` innovations developed out of our partnership to deliver the auto industry’s most advanced in-car
` technologies.
`
`In its North American debut, the all-new Audi TT introduces the virtual cockpit. It’s an entirely digital
` instrument cluster that drivers can customize to present the information they want most.
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`The virtual cockpit is powered by two NVIDIA Tegra 3 processors. One is at the heart of the car’s modular
` computing system, called the MMX, located in the glovebox, which powers the infotainment and nav
` functions. The other is built into the TT’s 12.3-inch TFT instrument panel, where it powers driver information
` systems, such as the speedometer and tachometer.
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`http://blogs.nvidia.com/blog/2014/11/18/nvidia-audi/[1/23/2015 11:57:31 AM]
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`NVIDIA and Audi Speeding Up the Pace of In-Car Technology | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 3 of 6 PageID# 2701
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`The new Audi TT features a virtual cockpit powered by NVIDIA Tegra processors.
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`This innovative display presents all the information a driver would want at a glance with intuitive controls, so
` they can concentrate on enjoying their time behind the wheel.
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`This isn’t the first time Audi has used the MMX. The system launched in the 2012 Audi A3, where it powered
` the Audi Connect infotainment system using a Tegra 2 processor. The system’s modular architecture gave
` Audi the opportunity to improve their speed of product innovation.
`
`http://blogs.nvidia.com/blog/2014/11/18/nvidia-audi/[1/23/2015 11:57:31 AM]
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`NVIDIA and Audi Speeding Up the Pace of In-Car Technology | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 4 of 6 PageID# 2702
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`Mathias Halliger, chief systems architect, connected vehicle technologies, AUDI AG.
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`This leads to Audi’s second technology debut at the show. The new A6 and A7 sports sedans feature the latest
` version of the MMX, upgraded with a Tegra 3 processor.
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`This marks an incredible reduction in the amount of time it takes an automaker to upgrade the in-car
` technology hardware. Audi now leads the industry with a two-year hardware upgrade cycle, while most other
` automakers require five to seven years.
`
`http://blogs.nvidia.com/blog/2014/11/18/nvidia-audi/[1/23/2015 11:57:31 AM]
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`NVIDIA and Audi Speeding Up the Pace of In-Car Technology | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 5 of 6 PageID# 2703
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`Audi’s digital displays put information where it’s needed most: right in front of the driver.
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`More is coming. Audi is working with NVIDIA to deliver their Piloted Driving features using the new Tegra K1
` mobile supercomputer. Introduced at the International CES in January, the K1 will be at the heart of the Audi
` zFAS central computing module that will manage the semi-autonomous driving features.
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`On Tuesday, Audi announced that the Piloted Driving capability has been approved for production in the
` coming years due to the success they have had testing the NVIDIA-powered computing system.
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`It’s just the latest example of how, working together, Audi and NVIDIA are redefining how technology can be
` used to improve the driving experience.
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`Categories: Auto
`
`Tags: NVIDIA, Tegra, Tegra K1
`
`Similar Stories
`
`http://blogs.nvidia.com/blog/2014/11/18/nvidia-audi/[1/23/2015 11:57:31 AM]
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`NVIDIA and Audi Speeding Up the Pace of In-Car Technology | NVIDIA Blog
`Case 3:14-cv-00757-REP-DJN Document 54-14 Filed 01/26/15 Page 6 of 6 PageID# 2704
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`192-Core Tegra K1
` Named Best Mobile
` Chip of 2014 … Wait
` Till They See Our 256-
`Core X1
`
`Our Kind of Motown:
` Detroit Auto Show
` Features NVIDIA
` Tegra-Powered VW,
` Audi, BMW, MINI
`
`X Appeal: NVIDIA Tegra
` X1 Grabs Awards at
` 2015 Consumer
` Electronics Show
`
`Game of Drones: Parrot
` Using Our Jetson TK1
` DevKit to Show What’s
` Next for Drones
`
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`Copyright © 2015 NVIDIA Corporation | Legal Info | Privacy Policy
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`http://blogs.nvidia.com/blog/2014/11/18/nvidia-audi/[1/23/2015 11:57:31 AM]
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