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Case 1:20-cv-00393-LO-TCB Document 476-6 Filed 03/10/21 Page 1 of 4 PageID# 10656
`Case 1:20-cv-00393-LO-TCB Document 476-6 Filed 03/10/21 Page 1 of 4 Page|D# 10656
`
`EXHIBIT 6
`EXHIBIT 6
`
`

`

`Case 1:20-cv-00393-LO-TCB Document 476-6 Filed 03/10/21 Page 2 of 4 PageID# 10657
`
`
`
`UNITED STATES INTERNATIONAL TRADE COMMISSION
`WASHINGTON, D.C.
`
`Before the Honorable Clark S. Cheney
`Administrative Law Judge
`
`
`In the Matter of
`
`CERTAIN TOBACCO HEATING
`ARTICLES AND COMPONENTS
`THEREOF
`
`
`
`
`
`
`
`
`Investigation No. 337-TA-1199
`
`RESPONDENTS’ POST-HEARING RESPONSIVE BRIEF
`
`PUBLIC VERSION
`
`

`

`Case 1:20-cv-00393-LO-TCB Document 476-6 Filed 03/10/21 Page 3 of 4 PageID# 10658
`
`
`
`Neither Complainants nor the Staff grapple with the fact that oral tobacco, snus, patches,
`
`and gums are all niche products with narrow appeal that are unattractive to many/most consumers
`
`who enjoy the CC smoking experience. Complainants ignore the fact that the products they
`
`champion as a substitute for IQOS—e-cigarettes—are illegal to sell in the U.S. They ignore that,
`
`while many e-cigarettes manufacturers have filed for FDA authorization, e-cigarettes face a highly
`
`uncertain regulatory future because their chemistry is variable and insufficiently understood and
`
`youth-use remains a large problem. Perhaps most importantly, neither address a smoker’s
`
`reality—none of the products they champion provide the CC-like sensory experience that IQOS
`
`does. Thus, the evidentiary record demonstrates that none of the alleged IQOS substitutes will
`
`appeal to millions of CC smokers, and exclusion of IQOS will leave them to confront the dire
`
`health consequences of smoking without a meaningful alternative.
`
`On remedy and bond issues, Complainants fail to meet their burden to justify the breadth
`
`of their requested remedies. First, Complainants include the HeatStick accessory as an “Accused
`
`Product” within the scope of an LEO. But this accessory is not claimed by any Asserted Claim of
`
`the ’238 or ’915 patents and is outside the scope of any violation based on those patents. Nor
`
`should Respondents be prevented from importing the HeatStick accessory for use in current IQOS
`
`systems, in view of well-settled Commission precedent that remedial orders are intended to be
`
`prospective and not to punish consumers who purchased products prior to entry of any orders.
`
`Second, although Complainants request CDOs as to all Respondents, Complainants have
`
`stipulated that ACS and PMP “do not keep, store, hold, warehouse, maintain, or control a
`
`commercially significant inventory of the accused products in the United States.” JX-0011C ¶127.
`
`Commission precedent confirms that a CDO to either of those Respondents is inappropriate and
`
`unnecessary. Third, a price differential analysis confirms that IQOS is sold at higher prices than
`
`4
`
`

`

`Case 1:20-cv-00393-LO-TCB Document 476-6 Filed 03/10/21 Page 4 of 4 PageID# 10659
`
`
`Dated: February 26, 2021
`
`
`
`
`Respectfully submitted,
`
`
`
`
`
`
`
`/s/ Bert C. Reiser
`Maximilian A. Grant
`Bert C. Reiser
`Jamie D. Underwood
`LATHAM & WATKINS LLP
`555 Eleventh Street, N.W.
`Suite 1000
`Washington, DC 20004
`Telephone: (202) 637-2200
`Facsimile: (202) 637-2201
`
`Brenda L. Danek
`LATHAM & WATKINS LLP
`330 North Wabash Avenue, Suite 2800
`Chicago, IL 60611
`Telephone: (312) 876-7700
`Facsimile: (312) 993-9767
`
`
`
`
`Counsel for Respondents
`
`
`
`
`93
`
`

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