`
`
`
`
`
`
`
`
`
`
`
`Exhibit 18
`
`
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1468-9 Filed 04/05/23 Page 2 of 2 PageID# 40823
`
`€&& S$P&|
`
`V series Device design ambition— key areas weneed to validate with consumerresearch
`
`Compassresearch (US, UK and CA) has shownus that the design of our devicesplays a crucial role (60%satisfaction
`driver}. V-Series is the first opportunity for us to bring the new Vuse Brand expression to life through end to end
`product design. Playing to the values and personality of our brand expression and understanding the drivers and
`motivations of our target consume
`, we plan to test the following qualitatively online in US, UK, CA
`and to useJuul, ePod/Alto, Harmony and VEEV as benchmarks.
`
`
`
`The objectives of the phase 1 qualitative research (due to commence w/c 6 Apr) is to understand whichof the V-
`Series device designs has the greatest potential to be consideredby creative class consumers as:
`
`
`
`on
`
`
`
`research is to evaluate 3 routes with 4 designs
`The intent of the next round of consumer
`and assess which design has the potential to best meet the design ambition for V series. The winning
`design will be rated the highest amongst iy based on
`
`. Benchmarks are Juul, Alto/ePod.
`
`CONFIDENTIAL BUSINESS INFORMATION, SUBJECT TO PROTECTIVE ORDER
`
`RJREDVA_001665618
`
`
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
