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`Exhibit 17
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`Case 1:20-cv-00393-LMB-WEF Document 1468-8 Filed 04/05/23 Page 2 of 3 PageID# 40820
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`4 4 :44:r1u4,1
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`rrs
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`Discussion Purposes Only Applicable for Adult (Ages 21+) Consumers
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`November 2016
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`CONFIDENTIAL BUSINESS INFORMATION, SUBJECT TO PROTECTIVE ORDER
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`RJREDVA_001499469
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`
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`Case 1:20-cv-00393-LMB-WEF Document 1468-8 Filed 04/05/23 Page 3 of 3 PageID# 40821
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`PM! is developing a holistic portfolio to target multiple ATC segments and
`pursue marketing and manufacturing synergies
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`§_yoeLqies
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`PMI ANP ortfoli
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`latforms 1, 3 & 4 will share a common electronic heating device and common
`digital platforms / ecosystems
`Platforms 1 & 2 are manufactured via the same primary process & equipment
`All platforms will share common branding
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`P1, Marlboro HEETS
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`P2, Marlboro TEEPS
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`03, Marlboro STEEM
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`P4, Marlboro VELV
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`Description
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`Heat not burn product;
`relatively complex ritual
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`Heat not burn product;
`simple ritual relative to P1
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`Inhaler; creates an aerosol
`of nicotine salt
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`Next-gen vapor, uses
`MESH heating technology
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`Timing
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`Contains
`tobacco
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`Heat source
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`Taste I ritual
`satisfaction
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`Launching in 20 test
`markets by end of 2016
`(ex-U.S.)
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`Yes
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`Electronic
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`Medium
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`City test in 2017 (ex-US,)
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`City test in 2017 (ex-US,)
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`City test in 2016 H2
`(ex-U.S.)
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`Nc
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`Carbon tip
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`Electronic / non-electronic
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`Electronic
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`Medium-high
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`Low-medium
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`Low-medium
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`Source PM! Investor Day present
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`on
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`Draft — RAI' fl rfldential For Discussion Purposes Only Applicable for Adult (Ages 21+) Consumers
`11111111111111111111111111111111111111111
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`CONFIDENTIAL BUSINESS INFORMATION, SUBJECT TO PROTECTIVE ORDER
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`RJREDVA_001499478
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