`
`Exhibit 28
`Public Redacted
`Version
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1462-27 Filed 04/05/23 Page 2 of 6 PageID# 39865
`
`IQOS: Concept, Ad-cept,
`Digital & Retail
`Exploratory Research
`FINAL REPORT
`Qualitative Market Research
`Altria Client Services LLC
`HIGHLY CONFIDENTIAL
`
`CON FI DENTIAL BUSINESS INFORMAT I ON, SUBJECT TO PROTECTIVE ORDER
`
`Altria_IQOS_ITC_00015190
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1462-27 Filed 04/05/23 Page 3 of 6 PageID# 39866
`
`CON FI DENTIAL BUSINESS IN FORMAT I ON , SUBJECT TO PROT ECTIVE ORDER
`
`Altria_IQOS_ITC_00015194
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1462-27 Filed 04/05/23 Page 4 of 6 PageID# 39867
`
`CON FI DENTIAL BUSINESS IN FORMAT I ON , SUBJECT TO PROT ECTIVE ORDER
`
`Altria_IQOS_ITC_00015210
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1462-27 Filed 04/05/23 Page 5 of 6 PageID# 39868
`
`TAP I 244 Broadstreet Hollow Road Shandaken, ~'Y 12480 I 212-844-9231
`
`l ww1N.tapmind.com
`
`22
`
`CON FI DENTIAL BUSINESS INFORMAT I ON, SUBJECT TO PROTECTIVE ORDER
`
`Altria_IQOS_ITC_00015211
`
`
`
`Case 1:20-cv-00393-LMB-WEF Document 1462-27 Filed 04/05/23 Page 6 of 6 PageID# 39869
`
`CON FI DENTIAL BUSINESS IN FORMAT I ON , SUBJECT TO PROT ECTIVE ORDER
`
`Altria_IQOS_ITC_00015218
`
`