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`Exhibit 29
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`Case 1:20-cv-00393-LMB-TCB Document 1406-29 Filed 08/12/22 Page 2 of 4 PageID# 35150
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`How Phillip Morris is Bringing IQOS Back to the U.S.
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`!" #!"#$%%"&'()*+,)) #$ %&'()*("#+,-#./..
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`Last year it was decided that IQOS had to be removed from the U.S. market. Now, Philip Morris
`International has revealed its plans to get it back on store shelves by 2023–it’ll be shifting the
`manufacturing of IQOS to the U.S.
`
`A patent dispute ultimately upended Philip Morris International’s plans to make IQOS, a heated
`tobacco device, the next big thing in America. As the sales of traditional tobacco products like
`cigarettes continue to decline, new smoking alternatives like heated tobacco which heats the
`tobacco at a lower temperature than the usual cigarette does. Internationally, IQOS has been a
`hit for Philip Morris International which led the company to set its sights on the U.S. market.
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`IQOS had been distributed in select markets including Richmond, Charlotte and Atlanta with
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`https://tobaccobusiness.com/how-philip-morris-is-bringing-iqos-back-to-the-us/
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`Case 1:20-cv-00393-LMB-TCB Document 1406-29 Filed 08/12/22 Page 3 of 4 PageID# 35151
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`other major cities lined up for a gradual expansion. That is, until British American Tobacco (BAT)
`filed a lawsuit in May 2020 and accused Phillip Morris of infringing on patents it had developed
`for heating tobacco. In addition to seeking compensation for damages caused by the alleged
`infringement, BAT sought an injunction that would prevent Philip Morris from importing IQOS into
`the U.S. The International Trade Commission ruled in favor of BAT last year, forcing Phillip Morris
`International to hit the brakes on its popular new device.
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`Philip Morris had two options from this point: they could either change the design of IQOS so
`that it no longer infringes on BAT’s patents or they could start building the device within the U.S.,
`legally navigating around the import ban.
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`+
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`.
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`!
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`https://tobaccobusiness.com/how-philip-morris-is-bringing-iqos-back-to-the-us/
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`Case 1:20-cv-00393-LMB-TCB Document 1406-29 Filed 08/12/22 Page 4 of 4 PageID# 35152
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`How Phillip Morris is Bringing IQOS Back to the U.S.
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`#$ %!"#$%%"&'()*+,)) %& '()*+,*$%!-.%"/""
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`In 2020, IQOS was granted a modified risk designation by the U.S. Food and Drug
`Administration. This gave the heated tobacco device a big advantage over those made by
`competing companies in the U.S. Changing how IQOS is made would require authorization from
`the U.S. Food and Drug Administration (FDA) to market and distribute the tweaked “new” device
`in America, making shifting the manufacturing to the U.S. the better option for Phillip Morris.
`
`In an interview with Bloomberg, CEO Jacek Olczak revealed that,”… [f]rom the very beginning of
`us going to the FDA, we had in mind that IQOS would one day not only be sold in the U.S., but
`manufacturers there, if you take into consideration the size of the market and the opportunity for
`IQOS. It’s just happening sooner because of the ITC decision.”
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`Details of where in the U.S. the manufacturing of IQOS will take place has not been revealed.
`According to the Bloomberg report, Philip Morris International does expect the U.S. sales of IQOS
`to resume in the first half of 2023.
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`For all the latest news from Philip Morris International, visit pmi.com.
`
`!
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`!
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`"
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`https://tobaccobusiness.com/how-philip-morris-is-bringing-iqos-back-to-the-us/2/
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