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`Exhibit 2
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`Case 1:20-cv-00393-LMB-TCB Document 1406-2 Filed 08/12/22 Page 2 of 3 PageID# 35089
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`VAPOR
`
`-
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`Vapor products are electronic nicotine delivery systems that heat liquids to create inhalable
`vapor. The global vapor market is expanding rapidly, primarily due to innovative closed
`systems, and is expected to cross $43 billion by 2023.
`
`At RJRVC, our approach is about purposeful progression. It's about pushing the
`boundaries and challenging ourselves to continue ideating and innovating - to bring
`products and services to market that address the evolving preferences of today's adult
`smoker and adult vaper. We are on a journey to transform this category and drive
`transformation of our industry.
`
`VUSE
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`1/2
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`DEF _PUB_EDVA000025575
`
`PX-255
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`
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`Case 1:20-cv-00393-LMB-TCB Document 1406-2 Filed 08/12/22 Page 3 of 3 PageID# 35090
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`Vuse has always worked to provide adult tobacco consumers with an enjoyable alternative
`to traditional tobacco products, through technology. Vuse products provide performance
`right out of the box. Vuse products, backed by our responsible marketing practices to adult
`tobacco consumers, makes Vuse a leader the vapor industry.
`
`In 2013, we launched Vuse Solo - the world's first digital vapor cigarette. Vuse's vapor
`product portfolio now includes multiple choices for adult tobacco consumers:
`
`• Vuse Alto - Large capacity pod-based system with an innovative ceramic wick and
`alloy heating element
`• Vuse Vibe - Large capacity closed-tank system
`• Vuse Ciro - Clear cartridge-based system with an innovative ceramic wick
`• Vuse Solo - Cartridge-based system for a simple-to-use alternative to cigarettes
`
`Vuse products contain nicotine. Nicotine is addictive. No tobacco product is safe or
`without risk.
`
`2/2
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`DEF _PUB_EDVA000025576
`
`
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