Case 6:22-cv-00697-ADA Document 28-4 Filed 06/22/23 Page 1 of 4
`Case 6:22-cv-00697-ADA Document 28-4 Filed 06/22/23 Page 1 of 4
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`EXHIBIT C
`EXHIBIT C
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`6/22/23, 2:23 PM
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`Case 6:22-cv-00697-ADA Document 28-4 Filed 06/22/23 Page 2 of 4
`Case 6:22-cv-00697-ADA Dosalramrtie?BndvativdhenbOtiteyAasa Page 2 of 4
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`“VISA (/content/VISA/usa/englishlanguagemaster/en_US/home.html)
`
`Visa Launches Innovative Token Service
`
`9/09/2014
`
`Creates secure environmentto help accelerate innovation in ecommerce and mobile
`payments
`
`FOSTER CITY,Calif.--(BUSINESS WIRE)--Sep. 9, 2014-- Visa Inc. (NYSE:V), the global
`leader in payments, today announcedthe launchof Visa Token Service - an innovative
`technology that provides a secure environmentto help drive innovation in online and
`mobile commerce.
`
`Visa Token Service replaces sensitive payment account information found on plastic
`cards with a digital account numberor “token”. Because “tokens” do not carry a
`consumer's payment accountdetails, such as the 16-digit account number, they can be
`safely stored by online merchants or on mobile devices to facilitate ecommerce and
`mobile payments.
`
`“When you make the payment environmentsafer, you open up a world of possibilities
`where commercecan take placein different forms and consumers can shop anywhere,
`on any device, with confidence,” said Charlie Scharf, Chief Executive Officer, Visa Inc.
`“Visa Token Service is yet another example of where we have opened up our network to
`create meaningful solutions in the form of new standards, tools and services that can
`enabledigital payment experiences that are both engaging and secure.”
`
`Visa Token Service will be available to Visa Inc. issuing financial institutions globally,
`starting with U.S.financial institutions next month, and followed by a phasedroll-out
`overseas beginning in 2015. The technology has been designed to support payments
`with mobile devices using all major mobile platforms.
`
`“Over the pastyear, Visa has led the global payments industry in the developmentof
`new payments standards and services designed to protect consumers’ account
`information when shopping online and with mobile devices,” said Ryan McInerney,
`President, Visa Inc. “More than 750staff from acrossthe Visa organization globally were
`involved in the effort, working closely with our initial launch partners - financial
`institutions, merchants and processors - to ensure the ecosystem was ready. Today, we
`are making these services available to our clients, and believe it will help transform
`connected devices and wearables into secure paymentvehicles.”
`
`Technology That Drives Industry Innovation and Protects Consumers
`
`Visa Token Service provides a seamless experience for consumers making purchases
`online and with mobile devices, while preserving the integrity of the Visa payment
`transaction. Key benefits of Visa Token Service include:
`
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`e ConsumerProtection: Tokens replace the 16-digit account information found on
`plastic cards with a numeric substitute. This new identifier is called a digital
`account numberand it can facilitate payment transactions without sharing
`sensitive personal account information.
`e Customized Usage: Tokens can be limited to specific merchants, mobile devices
`or types of purchases - providing another form of innovation and security.
`e Convenienceand Cost Effectiveness: Tokens linked to lost or stolen mobile
`devices can beinstantly reissued without changing account numbersor reissuing
`plastic cards.
`e Easy Processing: Tokens are based on existing International Organization for
`Standardization (ISO) standards and can therefore be processed and routed by
`merchants, acquirers and issuerslike traditional card payments.
`
`For moreinformationvisit: www.visa.com/digitalsolutions (https://usa.visa.com/about-
`visa/newsroom/press-releases.releaseld.9896.html)
`
`About Visa Inc.
`
`Visa Inc. (NYSE: V) is a global payments technology companythat connects consumers,
`businesses,financial institutions, and governments in more than 200 countries and
`territories to fast, secure and reliable electronic payments. We operate one of the
`world's most advanced processing networks — VisaNet — that is capable of handling
`more than 56,000 transaction messages a second,with fraud protection for consumers
`and assured paymentfor merchants. Visa is not a bank and doesnot issue cards, extend
`credit or set rates and fees for consumers. Visa's innovations, however, enableits
`financial institution customersto offer consumers more choices: pay now with debit,
`pay ahead oftime with prepaid or pay laterwith credit products. For more information,
`html),
`htt
`b
`visacorporate.tumblr.com (https:/ivisacorporate.tumblr.com/) and @VisaNews.
`
`
`Source: Visa Inc.
`
`Press Only
`Visa Inc.
`Caroline Capers,+1 415-519-3027 (mobile)
`ccapers@visa.com (mailto:ccapers@visa.com)
`globalmedia@visa.com (mailto:globalmedia@visa.com)
`Jake Standish, +1 415-770-3027 (mobile)
`
`jstandis@visa.com (mailto:jstandis@visa.com)
`
`globalmedia@visa.com (mailto:globalmedia@visa.com)
`or
`Fleishman-Hillard
`Tom Suiter, +1 415-730-6521 (mobile)
`tom.suiter@fleishman.com (mailto:tom.suiter@fleishman.com)
`
`https://usa.visa.com/about-visa/newsroom/press-releases.releaseld.9896.html
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