`Case 6:21-cv-00569-ADA Document 27-7 Filed 12/23/21 Page 1 of 4
`
`
`
`
`
`EXHIBIT E
`EXHIBIT E
`
`
`
`
`
`
`
`
`
`
`
`Case 6:21-cv-00569-ADA Document 27-7 Filed 12/23/21 Page 2 of 4
`
`Contact
`
`www.linkedin.com/in/herb-
`mitschele-b72735 (LinkedIn)
`www.shodogg.com (Company)
`
`Top Skills
`Licensing
`Product Development
`Toys
`
`Herb Mitschele
`
`CEO and Co-founder at Shodogg
`Hoboken
`
`Experience
`
`Shodogg
`CEO and Co-founder
`August 2011 - Present (10 years 4 months)
`New York, NY
`Shodogg is the only media platform that unifies consumer data across all
`digital platforms, giving content publishers a comprehensive view of their
`consumers' interactions and driving consistent, robust consumer experiences.
`
`• Primary job responsibilities include creation and management of relationships
`with development partners, licensing partners, investors and third parties
`• Oversee business development, technology, marketing, public relations and
`investor relations
`
`Creative Designs International; a Divisions of Jakks Pacific Inc
`Senior Vice President of Sales and Operations
`November 2008 - August 2011 (2 years 10 months)
`Trevose PA
`•Primary job responsibilities were to manage North American sales force for a
`$250MM toy company.
`•Managed a staff of 20 people in various offices around the country.
`•Oversaw operations for the division including material releases, costing,
`shipping, systems and HK operations.
`
`Playmates Toys Inc.
`Vice President of International Sales and Marketing
`May 2003 - October 2008 (5 years 6 months)
`Costa Mesa CA
`•Primary job responsibilities were to develop and manage international
`business while pursuing and acquiring worldwide entertainment licenses for a
`company with business in 62 countries.
`•Oversaw all distributor activities, which included analyzing marketing
`plans, forecast development and maintenance, and international product
`development.
`
`Page 1 of 3
`
`
`
`
`
`
`
`
`Case 6:21-cv-00569-ADA Document 27-7 Filed 12/23/21 Page 3 of 4
`
`•Managed international broadcast sales efforts for the Teenage Mutant Ninja
`Turtles in 46 markets to date.
`•Complete understanding of international retail pricing models, tax paradigms,
`and distributor margin requirements needed to price competitively.
`•Strengthened international business from 8% of company top line to 28% of
`company top line volume.
`•Grew distributor base from 16 partners in 2003 to 68 partners in 2006.
`
`ToyQuest
`Product Manager, Manager of International Sales
`September 2001 - April 2003 (1 year 8 months)
`Los Angeles, CA
`•Supervised marketing, advertising, promotions and packaging efforts for the
`TV promoted and licensed toy lines for the company.
`•Managed the corporate relationship for the following licensors: Disney, Sony,
`Warner Brothers, Hasbro, Miramax, MTV, Frito Lay, Midway, Universal, Six
`Flags and CBS.
`•International responsibilities included marketing, forecasting, advertising and
`contract negotiations for all international distributors.
`•Established International Sales division for Toy Quest by building and
`solidifying relationships in over 32 countries.
`
`Mattel Toys
`Associate Product Manager
`March 1999 - August 2001 (2 years 6 months)
`Mt. Laurel NJ
`•Assisted in the strategic formulation and implementation of the new Matchbox
`Trucks segment.
`•Managed POS reporting for the Matchbox segments in the mass market.
`•Assisted in premium creations for D.A.R.E exclusives, as well as new
`collectible ventures.
`•Primary contact person for the annual collector show in Hershey PA.
`
`Walt Disney World
`College program
`1997 - 1998 (1 year)
`
`Education
`Rowan University
`
`Page 2 of 3
`
`
`
`
`
`
`
`
`Case 6:21-cv-00569-ADA Document 27-7 Filed 12/23/21 Page 4 of 4
`
`Business Administration, Marketing · (1995 - 2000)
`
`Randolph High School
`
`Page 3 of 3
`
`
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
