Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 1 of 5
`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 1of5
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`EXHIBIT C
`EXHIBIT C
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`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 1of5
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`EXHIBIT C
`EXHIBIT C
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`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 2 of 5
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`Contact
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`www.linkedin.com/in/lulla
`(LinkedIn)
`www.egonzehnder.com/office/
`dallas/consultant/rajiv-lulla (Other)
`
`Top Skills
`Certified Yoga Instructor
`Strategic Partnerships
`Product Management
`
`Certifications
`Project Management Professional
`(PMP)
`
`Publications
`Whitepaper - The Next Generation of
`Content Mobility
`Whitepaper - The Next Generation of
`Content Mobility
`
`Rajiv Lulla
`
`Global Practice Leader, Systems & Engineering
`Palo Alto
`
`Summary
`I work with agile organizations in High-Tech, Media, and
`Communications sectors. In addition to leading searches for CEOs,
`Board Directors, Chief Product Officers, and CTOs/ CDOs, I help
`clients assess their executive teams and high-potential leaders and
`plan their succession and development.
`
`Passionate about digital transformation, cross-pollinating innovation
`and talent pools across industry segments.
`
`Specialties: Senior level executive roles with a strategic element.
`
`Experience
`
`Egon Zehnder
`Global Practice Leader, Systems and Engineering
`2017 - Present (4 years)
`Palo Alto, California, United States
`Egon Zehnder is the largest leadership advisory firm in the world, with more
`than 500 consultants located in 68 offices across 42 countries worldwide. We
`specialize in Board Consulting, Director Search, Management Appraisals, and
`Senior Level Executive Search.
`
`American Mensa
`Member
`September 1997 - Present (24 years 3 months)
`
`IBM
`Lead Account Partner
`May 2015 - May 2017 (2 years 1 month)
`Greater New York City Area
`Led digital transformation initiatives for clients in Media, Entertainment, and
`Education sectors. Digital Transformation services include competencies in
`Cognitive/ AI applications, Big Data, Analytics, Interactive Experience, Digital
`Operations, Internet Of Things.
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`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 3 of 5
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`Sanskrt
`CEO and Founder
`July 2010 - 2015 (5 years)
`Princeton, NJ
`Product Innovation, Market Development for hand-selected technology teams
`in the media and entertainment space. Ideas-led teams focused on large
`data-sets and their rationalization/ visualization, interactive mobile marketing
`solutions synonymous with Search, Image processing/ recognition, Mobility,
`Mobile Commerce, Digital Transformation.
`
`NDTV
`CEO, NDTV Hindu, MetroNation
`July 2008 - July 2010 (2 years 1 month)
`NDTV Hindu and NDTV MetroNation are India's first English city channels with
`viewership ratings amongst top National news networks. We give Delhi, the
`National Capital Region, and Chennai a high-end 24-hour channel that covers
`breaking news, national-international and city specific.
`
`The channels offer four broader genres of programming- News and Current
`Affairs, Lifestyle, Entertainment and Youth with a team of reporters, anchors
`and production team.
`
`My Role: Accelerated advertising sales for TV channels in New Delhi, Mumbai,
`Kolkata, Chennai, Bangalore, Hyderabad, Pune, Lucknow, Ahmedabad.
`Report to the Board of Directors.
`• Provided leadership, strategy, and direction for creative, editorial, news and
`non-news production, studio operations, event marketing, and advertising
`sales. Managed a 24/7 staff of 200+ multi-talented employees
`• Established new content and advertising channels to serve and monetize
`under-served consumer segments
`• Created and exceeded business performance benchmarks
`• Developed business plans and executed JV agreements with National
`newspapers, Outdoor and Radio stations across India
`• Communicated company’s developments to corporate board of directors and
`investor communities.
`
`Nexstar Media Group, Inc.
`Senior Vice President, Technology and Digital
`May 2006 - April 2008 (2 years)
`Served as change agent. Reported to the CEO.
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`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 4 of 5
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`• Developed Nexstar's digital media strategy, and led its execution across 50+
`portfolio businesses in 29 US cities.
`• Identified and established new distribution channels to monetize under-
`served market segments.
`• Communicated company’s New Media developments externally to corporate
`board of directors, investor communities, and internally to Nexstar’s C-level
`leadership and station general managers.
`• Unified Nexstar's disparate technology and engineering assets to create
`economies of scale.
`
`CBS Radio
`Vice President
`1999 - 2006 (7 years)
`• Negotiated strategic partnerships with content and technology companies
`such as AOL, Nokia, Microsoft, Monster.com to make consumer oriented
`content available on web-enabled devices.
`• Developed and deployed digital media strategy for 179 radio stations.
`• Unified traditionally disparate technology assets to lower operating costs by
`leveraging economies of scale, and enhanced revenues by $120MM in 2005.
`• Established content distribution channels to serve new market segments.
`• Defined strategy to create and implement a vision for next generation
`entertainment products and distribution models for year 2010.
`• Identified growth scenarios for partners of CBS Radio and built business
`cases to support innovative solutions for media distribution.
`• Pulled together disparate and sometimes conflicting sources of information
`to provide a comprehensive and holistic view of the issue and/or market and
`made strategic recommendations.
`
`Spark Network Services
`CEO
`1999 - 2006 (7 years)
`Spark Network Services, Inc. is the leading provider of interactive,
`non-traditional revenue solutions to media affiliates and their audiences
`worldwide. Our most popular product is the MatchLink® system, the leading
`interactive computer dating service used by radio and television stations in the
`U.S.and Canada. See www.SparkNS.com for more...
`
`Viacom
`Associate, Application Development
`1999 - 2002 (3 years)
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`Page 3 of 4
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`Case 6:21-cv-00569-ADA Document 27-5 Filed 12/23/21 Page 5 of 5
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`Stanford University
`Research Associate
`1997 - 1999 (2 years)
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`Education
`Stanford University
`MS, Engineering · (1997 - 1999)
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`Columbia Business School
`MBA · (2000 - 2002)
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`Northwestern University - Kellogg School of Management
`Post MBA, Management · (2008 - 2009)
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`Harvard Business School
`Effective Strategies for Media Companies · (2007 - 2007)
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`Page 4 of 4
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