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`EXHIBIT 2
`EXHIBIT 2
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`____________________
`
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`____________________
`
`Google LLC,
`
`Petitioner,
`
`v.
`
`Touchstream Technologies, Inc.,
`
`Patent Owner.
`
`U.S. Patent No. 8,904,289
`Filing Date: September 26, 2011
`Issue Date: December 2, 2014
`
`____________________
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`Case No. IPR2022-00794
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`
`
`PETITION FOR INTER PARTES REVIEW
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`IPR2022-00794 Petition
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`U.S. Patent 8,904,289
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`TABLE OF CONTENTS
`
`
`I.
`PRELIMINARY STATEMENT ..................................................................... 1
`STATEMENT OF PRECISE RELIEF REQUESTED ................................... 2
`II.
`III. THE ’289 PATENT ......................................................................................... 3
`A. Overview of the ’289 Patent .................................................................. 3
`B.
`Prosecution History ............................................................................... 6
`IV. OVERVIEW OF PRIOR ART ........................................................................ 7
`A. Muthukumarasamy ................................................................................ 7
`B.
`Hayward .............................................................................................. 12
`LEVEL OF ORDINARY SKILL IN THE ART ........................................... 14
`V.
`VI. CLAIM CONSTRUCTION .......................................................................... 14
`VII. GROUNDS I AND II: MUTHUKUMARASAMY ALONE OR IN
`VIEW OF HAYWARD RENDERS OBVIOUS THE CHALLENGED
`CLAIMS ........................................................................................................ 15
`A.
`Summary of Grounds I and II ............................................................. 15
`1.
`Ground I: Muthukumarasamy Would Have Rendered
`Obvious Claims 1-2 and 6-8 ..................................................... 15
`Ground II: Muthukumarasamy and Hayward Would
`Have Rendered Obvious Claims 1-2 and 6-8 ........................... 16
`Independent Claim 1 ........................................................................... 20
`1.
`Element 1(pre) ........................................................................... 20
`2.
`Element 1(a)(i) .......................................................................... 28
`3.
`Element 1(a)(ii) ......................................................................... 30
`4.
`Element 1(a)(iii) ........................................................................ 35
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`2.
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`B.
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`U.S. Patent 8,904,289
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`5.
`Element 1(a)(iv) ........................................................................ 45
`Element 1(b) .............................................................................. 53
`6.
`Element 1(c)(i) .......................................................................... 54
`7.
`Element 1(c)(ii) ......................................................................... 58
`8.
`Dependent Claim 2 .............................................................................. 61
`Independent Claim 6 ........................................................................... 62
`1.
`Elements 6(pre) through 6(b) and Element 6(d)(ii) .................. 62
`2.
`Element 6(c) .............................................................................. 63
`3.
`Element 6(d)(i) .......................................................................... 66
`Dependent Claims 7 and 8 .................................................................. 71
`E.
`VIII. DENIAL UNDER § 325(d) IS IMPROPER ................................................. 71
`IX. DENIAL UNDER § 314(a) IS IMPROPER ................................................. 72
`A.
`Factor 1: Whether the district court granted a stay or a stay may
`be granted if a proceeding is instituted ............................................... 73
`Factor 2: Proximity of the court’s trial date ........................................ 73
`Factor 3: Investment in the parallel proceeding .................................. 74
`Factor 4: Overlap between issues ........................................................ 75
`Factor 5: Whether the petitioner and the defendant in the
`parallel proceeding are the same party ................................................ 75
`Factor 6: Other circumstances ............................................................. 75
`F.
`X. MANDATORY NOTICES ........................................................................... 76
`A.
`Real Parties-in-Interest ........................................................................ 76
`B.
`Related Matters .................................................................................... 76
`
`C.
`D.
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`B.
`C.
`D.
`E.
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`C.
`Lead and Back-Up Counsel, and Service Information ....................... 77
`XI. GROUNDS FOR STANDING ...................................................................... 77
`XII. CONCLUSION .............................................................................................. 78
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`IPR2022-00794 Petition
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`U.S. Patent 8,904,289
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`TABLE OF AUTHORITIES
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` Page(s)
`
`Federal Cases
`3Shape A/S v. Align Tech., Inc.,
`IPR2020-00223, Paper 12 (PTAB May 26, 2020) ............................................. 77
`Acoustic Tech., Inc. v. Itron Networked Sols., Inc.,
`949 F.3d 1366 (Fed. Cir. 2020) .......................................................................... 18
`Apple Inc. v. Corephotonics, Ltd.,
`IPR2020-00862, Paper 35 (PTAB Dec. 7, 2021) ............................................... 19
`Apple Inc. v. Fintiv, Inc.,
`IPR2020-00019, Paper 11 (PTAB Mar. 20, 2020) ................................. 73, 74, 76
`Apple Inc. v. Firstface Co.,
`IPR2019-00612, Paper 26 (PTAB July 31, 2020), aff’d, 859 F.
`App’x 579 (Fed. Cir. 2021) ................................................................................ 18
`Apple Inc. v. Seven Networks, LLC,
`IPR2020-00156, Paper 10 (PTAB June 15, 2020) ............................................. 74
`AVX Corp. v. Presidio Components, Inc.,
`IPR2018-00167, Paper 16 (PTAB May 14, 2019), aff’d, 825 F.
`App’x 909 (Fed. Cir. 2020) .........................................................................passim
`Becton, Dickinson & Co. v. B. Braun Melsungen AG,
`IPR2017-01586, Paper 8 (PTAB Dec. 15, 2017) ............................................... 72
`Brown & Williamson Tobacco Corp. v. Philip Morris Inc.,
`229 F.3d 1120 (Fed. Cir. 2000) .......................................................................... 18
`Cisco Sys., Inc. v. Ramot at Tel Aviv Univ. Ltd.,
`IPR2020-00133, Paper 15 (J. Crumbley dissenting) (PTAB May
`15, 2020) ............................................................................................................. 76
`Koninklijke Philips N.V. v. Google LLC,
`948 F.3d 1330 (Fed. Cir. 2020) .......................................................................... 40
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`U.S. Patent 8,904,289
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`KSR Int’l Co. v. Teleflex, Inc.,
`550 U.S. 398 (2007) .....................................................................................passim
`Microsoft Corp. v. Uniloc 2017 LLC,
`IPR2019-01251, Paper 7 (PTAB Dec. 20, 2019) ............................................... 73
`Neenah, Inc. v. Schwendimann,
`IPR2020-00915, Paper 29 (PTAB Nov. 1, 2021) ............................................... 19
`Nidec Motor Corp. v. Zhongshan Broad Ocean Motor Co.,
`868 F.3d 1013 (Fed. Cir. 2017) .......................................................................... 14
`Phillips v. AWH Corp.,
`415 F.3d 1303 (Fed. Cir. 2005) (en banc) .......................................................... 14
`Randall Mfg. v. Rea,
`733 F.3d 1355 (Fed. Cir. 2013) .......................................................................... 40
`Sand Revolution II, LLC v. Cont’l Intermodal Group-Trucking LLC,
`IPR2019-01393, Paper 24 (PTAB June 16, 2020) ................................. 74, 75, 76
`Sotera Wireless, Inc. v. Masimo Corp.,
`IPR2020-01019, Paper 12 (PTAB Dec. 1, 2020) ............................................... 75
`Federal Statutes
`35 U.S.C. § 102(a) ..................................................................................................... 2
`35 U.S.C. § 102(b) ............................................................................................... 2, 12
`35 U.S.C. § 102(e) ................................................................................................. 2, 7
`35 U.S.C. § 112 ........................................................................................................ 15
`35 U.S.C. § 311 .......................................................................................................... 2
`35 U.S.C. § 325(d) ............................................................................................. 72, 77
`35 U.S.C. § 314(a) ................................................................................................... 73
`Regulations
`37 C.F.R. § 42.100(b) .............................................................................................. 14
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`U.S. Patent 8,904,289
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`LIST OF EXHIBITS
`
`Exhibit
`Ex-1001
`Ex-1002
`Ex-1003
`Ex-1004
`
`Ex-1005
`Ex-1006
`Ex-1007
`Ex-1008
`Ex-1009
`Ex-1010
`
`Ex-1011
`Ex-1012
`Ex-1013
`Ex-1014
`
`Ex-1015
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`Ex-1016
`
`Description
`U.S. Patent No. 8,904,289 to Strober (“the ’289 Patent”)
`The ’289 Patent Prosecution History (U.S. App. No. 13/157,821)
`RESERVED
`U.S. Patent No. 8,782,528 to Strober (“the ’528 Patent”) Prosecution
`History (U.S. App. No. 13/736,590)
`Declaration of Dr. Benjamin B. Bederson (“Bederson”)
`Curriculum Vitae of Dr. Benjamin B. Bederson
`RESERVED
`U.S. Patent Pub. No. 2010/0241699 (“Muthukumarasamy”)
`U.S. Patent No. 8,918,812 (“Hayward”)
`Touchstream Technologies, Inc.’s Opening Claim Construction
`Brief, Touchstream Techs., Inc. v. Vizbee, Inc., No. 1:17-cv-6247-
`PGG-KNF (S.D.N.Y., Sep. 4, 2018)
`U.S. Patent App. Pub. No. 2008/0301737 (“Almas”)
`U.S. Patent App. Pub. No. 2012/0110074 (“Getchius”)
`RESERVED
`Touchstream Techs., Inc. v. Google LLC, No. 6:21-cv-00569-ADA,
`Joint Claim Construction Statement (W.D. Tex. Feb. 8, 2022)
`Touchstream Techs., Inc. v. Google LLC, No. 6:21-cv-00569-ADA,
`Scheduling Order (W.D. Tex. Sept. 21, 2021)
`Touchstream Techs., Inc. v. Google LLC, No. 6:21-cv-00569-ADA,
`Redacted Motion to Transfer Venue (W.D. Tex. Dec. 23, 2021)
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`I.
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`U.S. Patent 8,904,289
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`PRELIMINARY STATEMENT
`Petitioner requests inter partes review of claims 1, 2, 6, 7, and 8 of U.S. Patent
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`No. 8,904,289 (“the ’289 Patent”). The claims recite a system including a personal
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`computing device, a server, and a content presentation device. ’289 Patent, Abstract.
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`When the personal computing device sends a request to the server identifying media
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`content to play, the server causes the content to be played by the media player on the
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`display device and controls content presented. Id., 6:41-46, 5:8-35, 6:51-62; Ex-
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`1005 (“Bederson”), ¶49.
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`Server-mediated control of content presentation was known before April 21,
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`2011, the earliest-claimed priority date of the ’289 Patent. Muthukumarasamy
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`describes a system that includes a personal computing device, a server system, and
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`a display device. Muthukumarasamy, [0044]-[0045]. In Muthukumarasamy’s
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`system, the personal computing device sends a message to the server system
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`identifying content for presentation on the display device, and the server system
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`sends a message to the display device, causing the content to be presented at the
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`display device. Id. Presentation of content through specified media players was
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`likewise known. Muthukumarasamy “controls delivery of selected media content
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`and selects and controls the media devices that deliver the selected media content
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`according to a media type of the selected media content.” Id., [0048], [0057]-[0058].
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`Hayward also describes presenting internet-received media content having different
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`formats using media players. Hayward, Abstract, 3:53-63. Hayward teaches a media
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`player that is transferred to a client based on a user’s selection of the media content.
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`Id., 3:53-63, Abstract, 5:38-74, FIG. 2; Bederson, ¶50.
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`Because the claims of the ’289 Patent were known before its earliest priority
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`date, they are invalid. Bederson, ¶¶48, 51.
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`II.
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`STATEMENT OF PRECISE RELIEF REQUESTED
`Petitioner requests review under 35 U.S.C. § 311 and cancellation of the
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`challenged claims in view of the following references, which are prior art under at
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`least one of pre-AIA 35 U.S.C. § 102(a), (b), and (e):
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`Name
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`U.S. Pat./Pub.
`Number
`Muthukumarasamy 2010/0241699 A1 March 22, 2010
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`Filing Date
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`Hayward
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`8,918,812 B2
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`October 24, 2000
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`Publication
`Date
`September 23,
`2010
`June 20, 2002
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`The following proposed obviousness grounds render the challenged claims obvious.
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`Ground
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`Combined References
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`Claims
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`I
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`II
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`Obvious over Muthukumarasamy
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`1-2 and 6-8
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`Obvious over Muthukumarasamy in view
`of Hayward
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`1-2 and 6-8
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`III. THE ’289 PATENT
`A. Overview of the ’289 Patent
`The ’289 Patent allows a user to control the presentation of content from the
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`internet on a display device using a personal computing device (e.g., smartphone).
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`’289 Patent, Abstract, 1:21-38, 3:56-62. Because “different media players are
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`required to present different content” from the internet, the computing device’s
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`control of content at the display device is mediated by a server system. Id., 2:27-34;
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`3:56-62; Bederson, ¶29.
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`The computing device, content presentation device, and server system are
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`illustrated in Figure 1 below.
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`Id., FIG. 1 (annotated); Bederson, ¶30.
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`The computing device displays controls content on the content presentation
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`device from various internet sources. Id., 3:7-15, 3:64-67, 4:23-27. The computing
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`device sends signals through the server system to cause presentation of the content
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`at the content presentation device. Id., 3:10-18. The signals from the computing
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`device also specify a particular media player. Id., 4:29-35; 3:33-36.
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`Id., FIG. 2 (annotated); Bederson, ¶31.
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`The computing device “control[s] how the content is displayed (e.g., play,
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`pause, stop, rewind, fast forward, etc.)” at the display device. Id., 3:36-39. Sgnals
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`from the computing device are passed through the server system to the display
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`device. Id., 3:39-41. This is because “[v]arious types of [media] players may use
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`different … commands to control their respective playback.” Id., 5:57-58. The
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`computing device sends to the server system a universal playback control command
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`that is not specific to any media player. Id., 5:58-62. The server system translates the
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`universal playback control command into the appropriate playback control
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`command for the media player and provides this media-player-specific playback
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`control command to the content presentation device. Id., 5:62-6:3. One media-
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`player-specific playback control command controls a media player playing content
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`from YouTube®, while another may be used to control a media player playing
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`content from Ted.com. Id., 6:9-17; Bederson, ¶32.
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`B.
`Prosecution History
`The patent application that issued as the ’289 Patent (the “Application”) was
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`filed on June 10, 2011, and claims priority to U.S. Provisional App. No. 61/477,998
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`filed April 21, 2011.1
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`The Examiner rejected all claims over Almas (US 2008/0301737, Ex-1011)
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`that teaches a server system receiving from a personal computing device a command
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`for controlling content on a content presentation device. Ex-1002, 176-214. In
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`response, the Applicant added the limitation that messages received by the server
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`system “specify a file to be acted upon”; “include information associated with a
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`unique identification code assigned to the content presentation device”; “identify a
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`location of the media player”; include an action control command that “is
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`independent of the particular media player”; and “identify a location of the particular
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`media player.” Id., 151-57.
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`1 Petitioner does not admit the ’289 Patent is entitled to an earlier date of priority,
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`but the Board need not resolve any priority dispute in this case.
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`IV. OVERVIEW OF PRIOR ART
`A. Muthukumarasamy
`Muthukumarasamy was filed on March 22, 2010, and published on September
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`23, 2010. It is prior art under at least pre-AIA 35 U.S.C. § 102(a). Bederson, ¶33.
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`Like the ’289 Patent, Muthukumarasamy allows a user to use an internet-
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`enabled device (“IED”), such as a smartphone, to control the presentation of content,
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`including internet content, on a display device. Muthukumarasamy, Abstract,
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`[0005], [0026], [0031], [0041], [0047]. Just like the ’289 Patent (’289 Patent, 5:57-
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`58), Muthukumarasamy provides a “device-agnostic and source-agnostic
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`entertainment experience” in which the IED controls, through a Device-Based
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`Control System (“DBCS”), the presentation of content from different sources
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`(Muthukumarasamy, Abstract, [0005], [0027], [0047], [0134]). The IED, content
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`presentation device, and DBCS are illustrated in Figure 1 below.
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`Id., FIG. 1 (annotated); Bederson, ¶34.
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`The IED displays content from various internet sources (see, e.g., FIGs. 2 and
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`3), and a user selects content to be presented on the display device. Id., [0048].
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`Signals to control presentation of the content are sent from the IED to the display
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`device through the DBCS, so the DBCS can translate commands into those specific
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`to the current content presentation. The IED’s signal is sent to the content
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`presentation device through a server system, as shown in Figure 1. Id., [0057]-
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`[0058]; Bederson, ¶35.
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`Muthukumarasamy also describes server-system-mediated control of internet
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`content presented at a content presentation device. As Figure 18 shows, the DBCS
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`includes remote-controlled internet browser software (“RCIBS”) that is “optimized
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`for internet-media consumption.” Id., [0083]. Examples of internet-media platforms
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`are Netflix and Amazon Video On Demand. Id., [0134].
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`Id., FIG. 18 (annotated); Bederson, ¶36.
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`Muthukumarasamy recognizes that different media players are needed to
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`present different internet content. As Figure 19 shows, the RCIBS “[p]lay[s] [a]
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`video at [a] given URL,” and plays a video “using 3rd Party APIs [application
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`programming interfaces] and Video Players.” The RCIBS must “load[] the 3rd Party
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`Video Player specified” for the video. Id., FIG. 19.
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`Id.; Bederson, ¶37.
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`B. Hayward
`Hayward was filed on October 24, 2001, published on June 20, 2002 and
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`claims priority to a provisional application, filed on Oct. 24, 2000. It is prior art at
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`least under pre-AIA 35 U.S.C. § 102(b). Bederson, ¶38.
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`Hayward describes the presentation of internet content on a client, such as an
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`internet-enabled television. Hayward, 3:20-32, 3:35-47. Internet content may take
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`“a variety of streaming media file formats” and media files must be presented using
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`an appropriate “media player[].” Id., 1:8-10, 3:56-60, 5:4-47. Hayward’s method
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`identifies a media player to present internet content on a client and controls media-
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`player-specific content. Bederson, ¶39.
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`Presentation of internet content is facilitated by a customer system that
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`identifies the media player needed to present a media file. Hayward’s customer
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`system provides the client with “access to a wide variety of information through a
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`common interface.” Id., 4:15-19. Through the customer system, the client selects a
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`media file, causing the customer system to provide the client with an “embedded
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`media player page.” Id., 5:24-28. The embedded media player page includes “a
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`reference to a functional media player object (such as a RealPlayer plug in).” Id.,
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`5:38-40, 8:39-41. The reference refers to a memory location on the client or
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`“trigger[s] a download of a media player applet to control the output of a media file.”
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`Id., 5:40-47, 6:35-38. Hayward’s content may be in one of “a variety of streaming
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`media file formats,” and the media player called is the appropriate media player for
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`playing the media file format, such as the RealPlayer plug in for playing internet
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`content. Id., 1:8–10, 3:56–60, 5:4–47.
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`Id., FIG. 1A (annotated); Bederson, ¶40.
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`Through the embedded media player page, a user can control the presentation
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`of the media file. Id., 5:63-66. The embedded media player page provides “a play
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`button, pause button, stop button, slider bar, [or] forward and rewind buttons”
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`through which the user can control presentation of the media file. Id., 5:66-6:4;
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`Bederson, ¶41.
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`IPR2022-00794 Petition
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`U.S. Patent 8,904,289
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`V. LEVEL OF ORDINARY SKILL IN THE ART
`A person of skill in the art (“POSA”) would have had at least a bachelor’s
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`degree in electrical engineering or computer science (or equivalent experience) and
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`two years of experience designing or implementing interactive systems with
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`networked media or media playback systems. Bederson, ¶¶42-46. With more
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`education, for example, postgraduate degrees and/or study, less experience is needed
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`to attain an ordinary level of skill in the art. Id. Similarly, more experience can
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`substitute for formal education. Id.
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`VI. CLAIM CONSTRUCTION
`The Board construes claims consistent with Phillips v. AWH Corp., 415 F.3d
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`1303 (Fed. Cir. 2005) (en banc). 37 C.F.R. § 42.100(b). Claims should only be
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`construed to the extent necessary to resolve a controversy. Nidec Motor Corp. v.
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`Zhongshan Broad Ocean Motor Co., 868 F.3d 1013, 1017 (Fed. Cir. 2017). Because
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`the prior art renders obvious all limitations of the challenged claims under any
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`reasonable interpretation, the Board need not construe any claims to resolve a
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`controversy. See Bederson, ¶47. Moreover, Touchstream proposed plain and
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`ordinary meaning for all terms in the parallel district court action, confirming that
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`Patent Owner does not believe any terms of the ’289 Patent require construction. Ex-
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`1014. Petitioner adopts these interpretations for purposes of this Petition.2
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`VII. GROUNDS I AND II: MUTHUKUMARASAMY ALONE OR IN VIEW
`OF HAYWARD RENDERS OBVIOUS THE CHALLENGED CLAIMS
`The Challenged Claims are obvious over Muthukumarasamy alone (Ground
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`I) or in view of Hayward (Ground II). See Bederson, ¶52.
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`A.
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`Summary of Grounds I and II
`1. Ground I: Muthukumarasamy Would Have Rendered
`Obvious Claims 1-2 and 6-8
`Muthukumarasamy provides a user with “a device-agnostic and source-
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`agnostic
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`entertainment
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`experience.”
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`Muthukumarasamy,
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`[0027].
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`Muthukumarasamy uses a DBCS, including a server system, to mediate control by
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`a phone or other personal computing device (called IED in the reference) of content
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`presented at a content presentation device. Bederson, ¶53.
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`Muthukumarasamy expressly describes how the DBCS-mediated control can
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`create a “device-agnostic” experience: by translating (e.g., using a zHub and a
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`2 Petitioner reserves the right to propose alternate constructions before the district
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`court, including assertions of indefiniteness under 35 U.S.C. § 112, sixth paragraph
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`(pre-AIA), which cannot be raised in this Petition.
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`zNode) commands sent by the IED into device-specific commands interpretable by
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`the display device. Id., [0057]-[0058], [0066]-[0067]; Bederson, ¶54.
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`Muthukumarasamy creates a “source-agnostic” experience for internet
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`sources. Muthukumarasamy describes presenting content from various internet
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`sources, and recognizes that, to do so, the RCIBS will need to load an appropriate
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`“Video Player” for presenting the content on the content presentation device. Id.,
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`FIG. 19. In particular, Muthukumarasamy teaches that the IED sends commands to
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`“play[] the video present at [a] given URL” on the internet and the RCIBS “loads
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`[a] 3rd Party Video Player specified” for the video to “play[] the video.” Id. From
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`this, a POSA would have understood Muthukumarasamy to achieve source-agnostic
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`presentation of internet content because various “Video Player[s]” can be loaded to
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`present the internet content at the content presentation device, irrespective of its
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`source. Bederson, ¶55.
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`2. Ground II: Muthukumarasamy and Hayward Would Have
`Rendered Obvious Claims 1-2 and 6-8
`To the extent Muthukumarasamy does not expressly teach source-agnostic
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`presentation of internet content by loading the Video Player on the display device,
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`Hayward does. Hayward provides source-agnostic presentation of content at a
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`display device through embedded media player pages. Recognizing that internet
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`content may have “a variety of streaming media file formats” and media files must
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`be presented using an appropriate “media player[],” Hayward proposes using
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`embedded media player pages through which internet content is presented at a user’s
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`display device using an appropriate media player. Hayward, 1:8-10, 3:56-60, 5:4-
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`47. Because the embedded media player page includes an identification of a selected
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`media file together with “a reference to a functional media player object (such as a
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`RealPlayer plug in),” a display device may present the selected media file in the
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`appropriate media player, irrespective of the media file’s source. Id., 5:38-40, 8:39-
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`41. Because the embedded media player facilitates control of presentation, a user of
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`the display device controls the presentation regardless of the media file’s source. Id.,
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`5:63-6:4; Bederson, ¶56.
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`A POSA would have been motivated and found it obvious to implement
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`Hayward’s embedded media player pages to facilitate the source-agnostic
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`presentation of internet content that Muthukumarasamy envisions Bederson, ¶57. A
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`POSA would have been motivated by and found it obvious from Hayward to
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`implement the RCIBS to present internet content at the display device using
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`embedded media player pages, as described in Hayward. Id. Muthukumarasamy
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`expressly envisions using web-based video players, such as those taught by
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`Hayward. Muthukumarasamy’s DBCS enables a user to browse “web-based
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`merchant
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`stores” and make “purchases
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`from web-based merchants.”
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`Muthukumarasamy, [0138]. Muthukumarasamy’s RCIBS discloses using “3rd Party
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`APIs and Video Players,” including Adobe Flash, a well-known web-based player.
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`Id., FIG. 19. A POSA would have looked to web-based, embedded media player
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`references, such as Hayward, for implementation details. Bederson, ¶57.
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`A POSA implementing Muthukumarasamy would have been motivated by
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`Muthukumarasamy’s stated goal to provide source-agnostic content presentation at
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`the display device. Muthukumarasamy, [0027]; Brown & Williamson Tobacco Corp.
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`v. Philip Morris Inc., 229 F.3d 1120, 1125 (Fed. Cir. 2000) (evidence of a motivation
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`to combine “may flow from the prior art references themselves”). A POSA would
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`have recognized from Hayward that embedded media player pages, which allow a
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`display device to seamlessly present media files having a variety of file formats
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`through a variety of media players, are a tool to provide such source-agnostic content
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`presentation. Hayward, 1:8-10, 3:56-60, 5:4-47; Bederson, ¶58. See, e.g., Acoustic
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`Tech., Inc. v. Itron Networked Sols., Inc., 949 F.3d 1366, 1376 (Fed. Cir. 2020)
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`(holding that a POSA would have been motivated to use a secondary reference’s
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`technique that was “‘well known’ among skilled artisans as a way to achieve [the]
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`goals” stated in the primary reference (citation omitted)); Apple Inc. v. Firstface Co.,
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`IPR2019-00612, Paper 26 at 32-36 (PTAB July 31, 2020) (finding a POSA would
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`have been motivated to implement a primary reference using a technique described
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`in a secondary reference “to fulfill [the primary reference’s] goal,” citing the primary
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`reference’s “express motivation” (citation omitted)), aff’d, 859 F. App’x 579 (Fed.
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`Cir. 2021).
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`Embedded media player pages were widely used and implemented using well-
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`known technologies at the time of the ’289 Patent, for example, by using JavaScript
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`as Hayward discloses. Bederson, ¶59. A POSA would have had a reasonable
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`expectation of success in implementing such a widely known and commonly used
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`feature within the system of Muthukumarasamy. Id. Muthukumarasamy itself
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`discloses using web-based embedded media players,
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`such as Flash
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`(Muthukumarasamy, FIG. 19), which Hayward also discloses as one possible media
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`player (Hayward, 3:53-63). Because of this overlapping disclosure, a POSA would
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`have found the two references compatible and had a reasonable expectation of
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`success in combining them. Bederson, ¶59.
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`A POSA would have been motivated by the ability of Hayward’s embedded
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`player pages to improve Muthukumarasamy’s stated goals of “dynamic presentation
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`of advertisements,” “gathering data on user behavior,” and “learn[ing] the media
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`preferences from a viewing history of [a] user.” Muthukumarasamy, [0091], [0139],
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`[0142]; Bederson, ¶60. See, e.g., Neenah, Inc. v. Schwendimann, IPR2020-00915,
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`Paper 29 at 22-23 (PTAB Nov. 1, 2021) (finding as support for a motivation to
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`combine the