Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 1 of 7
`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 1 of 7
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`EXHIBIT 11
`EXHIBIT 11
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 1 of 7
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`EXHIBIT 11
`EXHIBIT 11
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 2 of 7
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`9/7/22, 9:03 AM
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
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`Hey—we've moved. Visit The Keyword for all the latest news and stories from Google
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`O cial Blog
`Insights from Googlers into our products,
`technology, and the Google culture
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`Announcing Google TV: TV meets web. Web meets TV.
`May 20, 2010
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`If there’s one entertainment device that people know and love, it’s the television. In fact, 4
`billion people across the world watch TV and the average American spends ve hours per
`day in front of one*. Recently, however, an increasing amount of our entertainment
`experience is coming from our phones and computers. One reason is that these devices have
`something that the TV lacks: the web. With the web, nding and accessing interesting
`content is fast and often as easy as a search. But the web still lacks many of the great
`features and the high-quality viewing experience that the TV offers.
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`So that got us thinking...what if we helped people experience the best of TV and the best of
`the web in one seamless experience? Imagine turning on the TV and getting all the channels
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqj4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001511
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 3 of 7
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
`9/7/22, 9:03 AM
`and shows you normally watch and all of the websites you browse all day — including your
`favorite video, music and photo sites. We’re excited to announce that we’ve done just that.
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`Google TV is a new experience for television that combines the TV that you already know
`with the freedom and power of the Internet. With Google Chrome built in, you can access all
`of your favorite websites and easily move between television and the web. This opens up
`your TV from a few hundred channels to millions of channels of entertainment across TV and
`the web. Your television is also no longer con ned to showing just video. With the entire
`Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow
`viewer, a gaming console, a music player and much more.
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`Google TV uses search to give you an easy and fast way to navigate to television channels,
`websites, apps, shows and movies. For example, already know the channel or program you
`want to watch? Just type in the name and you’re there. Want to check out that funny YouTube
`video on your 48” at screen? It’s just a quick search away. If you know what you want to
`watch, but you’re not sure where to nd it, just type in what you’re looking for and Google TV
`will help you nd it on the web or on one of your many TV channels. If you’d rather browse
`than search, you can use your standard program guide, your DVR or the Google TV home
`screen, which provides quick access to all of your favorite entertainment so you’re always
`within reach of the content you love most.
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`Because Google TV is built on open platforms like Android and Google Chrome, these
`features are just a fraction of what Google TV can do. In our announcement today at Google
`I/O, we challenged web developers to start coming up with the next great web and Android
`apps designed speci cally for the TV experience. Developers can start optimizing their
`websites for Google TV today. Soon after launch, we’ll release the Google TV SDK and web
`APIs for TV so that developers can build even richer applications and distribute them through
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqj4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001512
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 4 of 7
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
`9/7/22, 9:03 AM
`Android Market. We've already started building strategic alliances with a number of
`companies — like Jinni.com and Rovi — at the leading edge of innovation in TV technology.
`Jinni.com is a next-generation TV application working to provide semantic search,
`personalized recommendation and social features for Google TV across all sources of
`premium content available to the user. Rovi is one of the world's leading guide applications.
`We’re looking forward to seeing all of the ways developers will use this new platform.
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`We’re working together with Sony, Logitech and Intel to put Google TV inside of televisions,
`Blu-ray players and companion boxes. These devices will go on sale this fall, and will be
`available at Best Buy stores nationwide. You can sign up here to get updates on Google TV
`availability.
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`This is an incredibly exciting time — for TV watchers, for developers and for the entire TV
`ecosystem. By giving people the power to experience what they love on TV and on the web
`on a single screen, Google TV turns the living room into a new platform for innovation. We're
`excited about what’s coming. We hope you are too.
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqj4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001513
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 5 of 7
`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 5 of 7
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`9/7/22, 9:03 AM
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
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`Introducing Google TV
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`*Nielsen, Three Screen Report, Fourth Quarter 2009
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`Update 2:26PM: Updated to include more information about other developers.
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`Update on 5/27/2010: Updated to include additional information about partners.
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`Update on 6/15/2010:
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`Below,we've added a newvideo that demos Google TV's features.
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqjJ4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001514
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 6 of 7
`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 6 of 7
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`9/7/22, 9:03 AM
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
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`Whatis Google TV?
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`Posted by Salahuddin Choudhary, Google TV Product Manager
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`Labels: developers
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqjJ4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001515
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`Case 6:21-cv-00569-ADA Document 153-7 Filed 01/12/23 Page 7 of 7
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`9/7/22, 9:03 AM
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`Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.
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`Google · Privacy · Terms
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`https://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html?_sm_au_=iVVqj4S1VFR5q3MqKNKNcK38H6pC0
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`GOOG-PA-00001516
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