Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 1 of 8 PageID #: 4338
`Case 5:19-cv-00036—RWS Document 96-3 Filed 10/07/19 Page 1 of 8 PageID #: 4338
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`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 2 of 8 PageID #: 4339
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`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 3 of 8 PageID #: 4340
`Case 5:19-cv-00036—RWS Document 96-3 Filed 10/07/19 Page 3 of 8 PagelD #: 4340
`Cupertino, California — Apple today introduced the new seventh-
`
`generation iPad, bringing more screen area and support for the full-sized
`
`Smart Keyboard1 to its most popular and most affordable iPad. Starting at
`
`Fusion chip, advanced cameras and sensors, unmatched portability and
`
`connectivity, ease of use and great all-day battery life.3 The new iPad is
`
`available to order starting today and in stores starting Monday, September
`30.
`
`just $329, the upgraded iPad features a stunning 10.2-inch Retina display
`and the latest innovations including Apple Pencil2 support, the fast A10
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`Starting at just $329, the new iPad features a stunning 10.2-inch Retina display with nearly 3.5 million
`pixels for enjoying more than a million iPad apps, including the newest games in Apple Arcade.
`
`"The new iPad packs even more value into our most popular and
`
`affordable iPad model featuring a bigger 10.2-inch Retina display, support
`
`for Apple Pencil and for the first time, the full-size Smart Keyboard," said
`
`Greg Joswiak, Apple's vice president of Product Marketing. "The new iPad
`
`was built to run iPadOS, which introduces powerful new ways to multitask,
`
`manage and mark up documents, use Apple Pencil and view more
`
`information at a glance on a redesigned Home screen. This new iPad with
`
`iPadOS takes everything people love about our most popular iPad and
`
`makes it even better for creating, learning, working and playing."
`
`

`

`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 4 of 8 PageID #: 4341
`Case 5:19-cv-00036—RWS Document 96-3 Filed 10/07/19 Page 4 of 8 PagelD #: 4341
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`For the first time, support for the full-size Smart Keyboard comes to the most popular, most affordable
`iPad.
`
`Bigger Display in a Powerful and Portable Design
`
`The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a
`
`wide viewing angle making it a vivid canvas for creative expression and
`
`perfect for immersive augmented reality (AR) experiences that take
`
`advantage of its enhanced cameras and advanced sensors. Featuring the
`
`powerful A10 Fusion chip, the new seventh-generation iPad brings up to
`
`two times faster performance over the top-selling Windows PC4 for
`
`powerful multitasking and smooth gameplay in Apple Arcade.
`
`Designed to be ultra-portable and durable, iPad weighs about one pound
`and for the first time features an enclosure made from 100 percent
`
`recycled aluminum with the same strength, durability and beautiful finish
`
`as the aluminum in all Apple products.5 Staying connected is easy on iPad
`
`with ultra-fast wireless performance and support for Gigabit-class LTE
`
`connectivity — delivering three times faster6 cellular data connections.7
`
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`With Touch ID, unlocking iPad is simple and secure using just a finger, to
`keep important information safe.
`
`

`

`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 5 of 8 PageID #: 4342
`Case 5:19-cv-00036—RWS Document 96-3 Filed 10/07/19 Page 5 of 8 PagelD #: 4342
`iPadOS introduces powerful new ways to work with multiple files and documents on iPad, and opens up
`new creativity and productivity possibilities using Apple Pencil.
`
`A New iPad Experience with iPadOS
`
`iPadOS brings powerful new capabilities and intuitive features designed
`
`for the unique experience of iPad. A redesigned Home screen shows more
`
`apps on each page and the Today View can now be added, allowing quick
`
`access to widgets for at-a-glance information including news headlines,
`
`as switching between multiple apps using Slide Over.
`
`The must-have Apple Pencil opens up new ways to be creative and more
`
`productive and is even more integrated into the iPad experience.
`
`Customers can now mark up and send entire webpages or documents by
`
`simply swiping Apple Pencil from the bottom corner of the screen, and a
`
`redesigned tool palette gives easier access to useful tools, colors and
`shapes.
`
`Managing documents in the Files app with iPadOS gets even more
`powerful with support for external USB drives and file servers. Safari
`
`brings desktop-class browsing to iPad so users always get the website
`best optimized for iPad, as well as support for popular web apps like
`
`Squarespace and Google Docs. For additional information on iPadOS
`
`features, including Dark Mode, custom fonts and working with Photos,
`visit apple.com/ipados.
`
`weather and calendar events. Working with multiple files and documents
`from the same app is now easier on iPad with updates to Split View, as well
`
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`iPad features a new 10.2—inch Retina display and iPadOS, offering the latest innovations including
`QuickPath, Split View and Slide Over.
`
`The Most Complete iPad Family Ever
`
`The newest, most affordable iPad joins iPad mini, iPad Air and the most
`
`advanced iPad Pro models, offering the best, most versatile iPad lineup
`ever. The complete lineup includes Apple Pencil support, best-in-class
`
`performance, advanced displays and all-day battery life for an experience
`
`unmatched by any other tablet. Whether customers prioritize portability,
`
`screen size, power or price, there’s an iPad for everyone. Learn more
`
`about the iPad family at apple.com/ipad/compare.
`
`

`

`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 6 of 8 PageID #: 4343
`Case 5:19-cv-00036—RWS Document 96-3 Filed 10/07/19 Page 6 of 8 PagelD #: 4343
`
`Every iPad features support for Apple Pencil, advanced displays, best-in-class performance and all-
`day battery life.
`
`Pricing and Availability
`
`. The new seventh—generation iPad comes in silver, space gray and gold finishes in
`32GB and 128GB configurations. iPad starts at $329 (US) for the Wi—Fi model and
`$459 (US) for the Wi—Fi + Cellular model from apple.com, in the Apple Store app and
`Apple Stores, and is also available through Apple Authorized Resellers and select
`carriers (prices may vary).
`
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`. The new iPad is available to order starting today from apple.com and in the Apple
`Store app in the US and more than 25 other countries and regions. iPad will be
`available in stores in those countries and more beginning September 30.
`
`-
`
`iPadOS ships for free with the new seventh—generation iPad and will be available as a
`free software update on September 30 for iPad Air 2 and later, all iPad Pro models,
`iPad 5th generation and later, and iPad mini 4 and later.
`
`- Apple Pencil (1st generation) is available for purchase separately for $99 (US).
`
`. The Smart Keyboard is a full—size keyboard that connects to the 10.2—inch iPad with
`the Smart Connector. It is available for purchase separately for $159 (US) with layouts
`for over 30 languages, including simplified Chinese, French, German, Japanese and
`Spanish.
`
`. Schools can purchase iPad starting at $299 (US) and Apple Pencil for $89 (US).
`
`. Polyurethane Smart Covers are available for $39 (US) for iPad in charcoal gray, white,
`pink sand and a new Alaskan blue.
`
`. Customers in the US can trade in their eligible device for an Apple Store Gift Card or a
`refund on their purchase. If the device isn't eligible for credit, Apple will recycle it for
`free.8
`
`- When customers buy online from Apple, they can make their new iPad their own with
`free engraving.
`
`- Customers get 3 percent Daily Cash when they buy iPad from Apple with Apple Card.
`
`. Customers can extend their limited warranty with AppleCare+ and get 24/7 priority
`access to technical support.
`
`. Every customer who buys iPad from Apple can enjoy free Personal Setup in—store or
`online, and receive guidance on how to customize their iPad, set up email, find new
`apps from the App Store and more.
`
`

`

`Case 5:19-cv-00036-RWS Document 96-3 Filed 10/07/19 Page 7 of 8 PageID #: 4344
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