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Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 1 of 7 PageID #: 3565
`Case 5:19-cv-00036—RWS Document 66-48 Filed 08/27/19 Page 1 of 7 PageID #: 3565
`PUBLIC VERSION
`
`EXHIBIT 47
`
`EXHIBIT 47
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`PUBLIC VERSION
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`

`8/23/2019
`
`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 2 of 7 PageID #: 3566
`Apple iPhone Xs Max Teardown
`
`Apple iPhone Xs Max Teardown
`
`Home
`
`Posted: September 17, 2018 - Updated: October 3, 2018
`Contributing Author: Daniel Yang & Stacy Wegner
`
`It has become a tradition for us at TechInsights… as the beautiful Fall season rolls around, we all prepare for our Apple Day - the annual teardown of
`the new Apple iPhone.
`
`You may still remember that Apple used the tagline “Say hello to the future” to introduce the Face ID-powered iPhone X in September 2017 (and
`TechInsights blogged about the Apple iPhone X teardown here, and conducted a costing comparison of several different 2017 agship phones
`here). This year, Apple is using the tagline “Welcome to the big screens” to unveil the iPhone Xs Max and iPhone Xs, which can be interpreted to
`mean that larger screens are a key feature of this year’s iPhones.
`
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`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 3 of 7 PageID #: 3567
`Apple iPhone Xs Max Teardown
`
`Apple iPhone XS Max A1921
`
`Apple iPhone X A1091
`
`Memory
`
`Mixed Signal/RF
`
`Power Management/Audio
`
`Other Electronics
`
`Mechanicals/Housings
`
`Test/Assembly/Supporting Materials
`
`Total
`
`UPDATE - September 27, 2018:
`
`$64.50
`
`$23.00
`
`$14.50
`
`$35.00
`
`$58.00
`
`$24.50
`
`$453.00
`
`$45.35
`
`$23.31
`
`$14.16
`
`$32.51
`
`$45.71
`
`$24.55
`
`$395.44
`
`We have revised our initial estimates of the component cost of the iPhone Xs Max from $443.00 to $453.00, based on new information about the
`3D touch system. Our initial review of the phone indicated that some of the 3D components that were included in last year’s iPhone X had been
`removed, but further investigation revealed this not to be the case. We can conrm that the iPhone Xs Max includes the same Broadcom
`BCM15951 3D touch controller used in the iPhone X.
`
`This increases the Display cost from $80.50 to $90.50, for a total cost of $453.00.
`
`Some of the increases in cost from the iPhone Xs to the iPhone Xs Max are in the areas of baseband, larger OLED display, larger battery, more non-
`volatile memory, and a signicant increase in the cost of non-electronic components.
`
`The iPhone Xs Max has larger, heavier housings than the iPhone X, and the internal frame carries more process costs around spot welds, inserts,
`etc.
`
`The OLED display in the iPhone Xs Max is larger, increasing its cost, but that increase is tempered by the removal of some of the 3D touch
`components that were previously found in the iPhone X.
`
`Costing note: All cost estimates provided here are compiled using information available to us at the time of the initial teardown. Some assumptions
`have been made where concrete data is not yet available. We will continue to gather and rene this costing data throughout our ongoing deep-dive
`teardown process and analysis. While we do not expect drastic cost changes, we do expect some adjustments.
`
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`8/23/2019
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`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 4 of 7 PageID #: 3568
`Apple iPhone Xs Max Teardown
`
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`8/23/2019
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`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 5 of 7 PageID #: 3569
`Apple iPhone Xs Max Teardown
`
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`8/23/2019
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`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 6 of 7 PageID #: 3570
`Apple iPhone Xs Max Teardown
`
`Flash Memory
`
`Flash Memory
`
`A SanDisk SDMPEGF18 256 GB Flash memory module is found in our iPhone Xs Max. We will decap it and determine the origin of the ash
`memory die.
`
`Update October 3, 2018:
`The SanDisk SDMPEGF18 256 GB Flash memory includes the SanDisk/Toshiba 64-layer 3D NAND Flash die, which we have seen before.
`
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`Case 5:19-cv-00036-RWS Document 66-48 Filed 08/27/19 Page 7 of 7 PageID #: 3571
`Apple iPhone Xs Max Teardown
`
`SI 339S00551 Wi-Fi/BT Module
`
`Wi-Fi/BT Module
`
`USI 339S00551. We suspect the module would still have a Broadcom Wi-Fi/Bluetooth combo SoC. We will conrm this detail shortly.
`
`Update October 3, 2018:
`Yes, we conrm that the USI module has a Broadcom Wi-Fi/Bluetooth wireless combo SoC die. This is a die design we have not seen before, and
`TechInsights will launch further analysis on this part.
`
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