Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 1 of 12 PageID #: 3491
`Case 5:19-cv-00036—RWS Document 66-41 Filed 08/27/19 Page 1 of 12 PageID #: 3491
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`Case 5:19-cv-00036—RWS Document 66-41 Filed 08/27/19 Page 1 of 12 PageID #: 3491
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 2 of 12 PageID #: 3492
`8/23/2019
`Sony prioritizing Apple's supply of iPhone cameras, cutting back on other vendors
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`ony prioritizing Apple's supply of iPhone cameras,
`cutting back on other vendors
`
`By Mike Wuerthele
`Thursday, June 01, 2017, 06:26 am PT (09:26 am ET)
`
`Reports from the supply chain suggest that Sony is giving priority to CMOS image sensor production to Apple,
`forcing other vendors to source smartphone camera components elsewhere.
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`https://appleinsider.com/articles/17/06/01/sony-prioritizing-apples-supply-of-iphone-cameras-cutting-back-on-other-vendors
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 5 of 12 PageID #: 3495
`8/23/2019
`Sony prioritizing Apple's supply of iPhone cameras, cutting back on other vendors
`
`As a result of Apple's demand for the iPhone 7, and future iPhone models, supply from Sony to second-tier
`vendors is heavily constrained, according to a report from DigiTimes. Sources claim that Sony is focusing its
`output on Apple, Huawei, and Oppo for the vast majority of its supply.
`
`Apple is Sony's largest customer for CMOS image sensors. Sony focuses on mid-range and high-end
`smartphones, and is one of the only suppliers for the quality of sensors that Apple needs.
`
`Because of Apple's peak and dips in demand for sensors depending on sales and production needs, Sony profits
`are periodically impacted by Apple. While not naming Apple directly, Sony Chief Financial Officer Kenichiro
`Yoshida said in January 2016 that "certain customers" ordered fewer CMOS image sensors in the previous
`quarter, forcing a 13 percent drop in quarterly sales, contributing to a quarterly loss.
`
`Sony also has a new CMOS sensor package in production. The new technology will have an effective resolution
`of 21.2 megapixels, and will be able to capture still images at 19.3 megapixels at 30fps, 4K video at 60fps, and
`Full HD at 240fps in a slightly thinner package than its 12MP sensor it uses in the iPhone 7.
`
`Samsung generates its own CMOS image sensor supply and has little in the way of sales to other vendors.
`
`DigiTimes does generally provide accurate information from within Apple's supply chain —which is precisely
`what Thursday's report is. However, the publication has an unreliable track record in predicting Apple's future
`product plans. often predicting both timing and features incorrectly for upcoming products.
`Topics:
`
`iPhone,
`Sony,
`Cameras
`
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 6 of 12 PageID #: 3496
`8/23/2019
`Sony prioritizing Apple's supply of iPhone cameras, cutting back on other vendors
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 8 of 12 PageID #: 3498
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`Sony prioritizing Apple's supply of iPhone cameras, cutting back on other vendors
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 9 of 12 PageID #: 3499
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`Case 5:19-cv-00036-RWS Document 66-41 Filed 08/27/19 Page 10 of 12 PageID #: 3500
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`Sony prioritizing Apple's supply of iPhone cameras, cutting back on other vendors
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