`Case 5:19-cv-00036—RWS Document 66-29 Filed 08/27/19 Page 1 of 3 PageID #: 3400
`PUBLIC VERSION
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`EXHIBIT 28
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`EXHIBIT 28
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`PUBLIC VERSION
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`Case 5:19-cv-00036-RWS Document 66-29 Filed 08/27/19 Page 2 of 3 PageID #: 3401
`8/15/2019
`Apple incentives: What lured the tech giant to expand in Austin? - Curbed Austin
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`AUSTIN
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`AUSTIN DEVELOPMENT NEWS
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`AUSTIN NEWS
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`How Austin landed the Apple deal
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`It takes a village to build a tech hub
`By Cindy Widner @CurbedAustin
` Dec 14, 2018, 12:56pm CST
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`Courtesy of Apple
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`Inexpensive talent, an abundance of land, and a low cost of living—all of those things
`being relative to, say, Silicon Valley—were likely the main drivers behind Apple’s
`decision, announced Thursday, to expand its Austin presence significantly with a new $1
`billion facility. Nevertheless, the kinds of incentives often crucial to luring big tech, while
`not on par with the sometimes ludicrous lures cast by some cities in hopes of landing
`Amazon’s HQ2, are not completely absent from the deal.
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`While the 2012 deal for the first Austin Apple campus involved the commitment of an
`estimated $36 million in combined incentives from the state, Travis County, and the city,
`according to the Austin American-Statesman, the new campus will receive no financial
`incentives from the city of Austin.
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`https://austin.curbed.com/2018/12/14/18141017/austin-apple-incentives-taxes-city-state-county
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`Case 5:19-cv-00036-RWS Document 66-29 Filed 08/27/19 Page 3 of 3 PageID #: 3402
`8/15/2019
`Apple incentives: What lured the tech giant to expand in Austin? - Curbed Austin
`That doesn’t mean taxpayer money isn’t involved, however. The company is set to receive
`up to $25 million in taxpayer-funded grants from the state’s Texas Enterprise Fund,
`which offers companies incentives to close deals on major projects in the state, the
`Statesman reported. TEC funds, which are currently controlled by Texas Gov. Greg
`Abbott, are allocated based on a formula involving investment and job creation at the
`site.
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`Curbed Austin Newsletter
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`In addition, according to a Friday Community Impact story, Apple is seeking a 15-year
`property tax abatement from Williamson County, which encompasses part of North
`Austin, including the area where the campus will be located. Under the agreement being
`considered, CI reported, the county would abate or reimburse 65 percent of its taxes for
`15 years in exchange for Apple’s $400 million purchase of the land, development of the
`campus, and the creation of 4,000 new jobs.
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`• Apple plans $1 billion new campus, 5,000 more jobs [AAS]
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`• Williamson County pursuing 15-year incentive deal for new Apple campus in Austin
`[CI]
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`https://austin.curbed.com/2018/12/14/18141017/austin-apple-incentives-taxes-city-state-county
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