Case 2:17-cv-00513-JRG Document 37-2 Filed 11/14/17 Page 1 of 4 PageID #: 689
`Case 2:17-cv—00513-JRG Document 37-2 Filed 11/14/17 Page 1 of 4 PageID #: 689
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`E X H IB IT 20
`EXHIBIT 20
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`Case 2:17-cv-00513-JRG Document 37-2 Filed 11/14/17 Page 2 of 4 PageID #: 690
`1(J/19/201U'Jlse 2:17-cv-00513-JRG Document 37GQd°FTRIR§ IHDI‘MWl? Page 2 of 4 PageID #: 690
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`Contact and Personal Info
`Gordon's Profile. Websites. and Twi
`Show more V
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`TS—
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`
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`Gordon Taras ~3rd
`
`Sr. Product Manager
`Acxiom - United States Military Academy at West Point
`
`San Francisco Bay Area ~500+33
`
`People Also Viewed
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`Experience
`
`1“ Product Manager
`gel Acxiom
`\., Jun 2005 — Present - 12 yrs 5 mos
`
`Over Big-Data Analytics
`
`Currentlytransforming a consulting service in analytics sandboxing into a productized platformed
`version including the capacity for big data.
`Assisting in the establishment of product management functions within the analytics consulting
`
`gmUP‘
`
`Over Marketing Business Intelligence
`
`Keeper of the vision that Marketers need a simply elegant, visually compelling dashboard
`environment in order to improve decision making within omni-channel marketing programs.
`
`Designed a B.I. practice comprising three key roles:
`*B.I. Strategy to understand the client’s marketing strategy and suggest new data to bring to bear
`to improve roi
`*Platform experts to understand the client’s marketing tactics and suggest new visualizations to
`improve roi
`*Data science to optimize the performance of the data through modeled aggregation strategies
`
`Created an omni-channel marketing behavior data normalization strategy to satisfy the conversion
`analytics needs using either marketing touch—point path analysis or marketing message set
`analysis.
`
`Over Social
`
`Keeper of the vision: Social Media is notjust a channel, but rather all channels have a chance to be
`socialized.
`
`Responsible for multiple products socializing media channels with capabilities of recognition,
`campaigning, managing brand presence, and measuring ROI ofsocial activities.
`
`Strategic analysis of the online interactive marketing environment. Fractal analysis of the various
`dimensions of the environment: channels, platforms, media types, and tribal interactions.
`Scenario building in pursuit ofgrowth opportunities for Acxiom. Managing a product line including
`
`social media, online identification, authentication, trust negotiation, and reputation management.
`
`DMA Innovation Award Finalist, 2010.
`
`Over Custom Email Solutions
`
`httpszllwww.Iinkedin.com/in/gordontaras/
`
`Laura Vanwinkle
`Product Manager at ACXIDI
`
`Frank Pinter
`
`Product Manager at ACXIDI
`
`Pu rtle Rodney
`Solutions Developcheam
`Acxiom Corporation
`
`Jahan B.
`FDA specialist, QA Manage
`Manager at Acusense Bioiv
`Technology
`
`Shaw-Shya Lin - 3rd
`Manager at ACXIOITI
`
`Zoya Salistra - 3rd
`QA Lead Manager at Gwde
`Software
`
`Danette Morales
`Systems Development Ma
`Abbott Diagnostics Divisio
`
`Rahul Goka ' 3rd
`Sr Manager. Cloud integra'
`Guidewire Software
`
`
`
`Sheena Raju - 3rd
`Platform Program Manage
`Guidewire Software
`
`GERALDINE KNIGHT
`Real Estate at Dacha Real
`
`Learn the skllls Gordon has
`Enterprise Agile: C
`Cu ltu re
`Viewers: 11,848
`
`Risk-Takingfor Lea
`Viewers: 22,561
`
`Enterprise Agile: G
`
`Messaging
`
`Z’
`
`5.33
`
`1/3
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`

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`Case 2:17-cv-00513-JRG Document 37-2 Filed 11/14/17 Page 3 of 4 PageID #: 691
`10/19/2mtase 2:17-cv-00513-JRG Document 37GQd°FTREi§ Ilml‘ifli'fl Page 3 of 4 PageID #: 691
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`m Q Search
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`cier
`Im. (
`y. Le
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`aking
`is 101
`
`litatii
`| hell
`
`Director of Software
`Tri-Sentinel
`Aug 2002 — May 2005 - 2 yrs 10 mos
`
`Designed and built software side of a 3D situational awareness application for First Responders.
`Desktop software incorporates Java3D, MySQL, & Messaging. Responder devices (motes)
`incorporate TinyOS.
`
`Principal
`Bold and Decisive Maneuvers
`Jul 2002 — May 2005 ~ 2 yrs 11 mos
`
`Engagements included...
`Acting Director of R&D fora startup company providing a 3D Situational Awareness solution
`utilizing location tracking of mobile computers. Received 4 patents.
`Acting Product Manager fora startup company providing an ultra-small image embedded toolkit
`for software distribution to cell phones and other ultra mobile computers.
`Principal Consultant of a team of6 maintaining residual installations of CASIO Soft's product.
`Principal Consultant of a team of2 building and maintaining a OLAP / ETL warehouse tool.
`Responsible for quality control of3rd party developers.
`
`Director, R&D
`CASIOSoft, Inc.
`Jun 1999 — Jul 2002 . 3 yrs 2 mos
`
`Lead over architecture, engineering, tech pubs, qa for an enterprise, mobile, data collection
`application. Technologies included WinCE, WML, COM, SQLServer, IVR.
`
`Principal
`Bold and Decisive Maneuvers
`Mar 1995 —Jun 1999 . 4yrs4 mos
`
`Engagements included...
`Created a nationwide IVR survey response system.
`Created a nationwide mobile (laptop) customer loyalty system. Created a professional services
`management application that coordinated sales projections and resource projections.
`Hired for a 3-6 week rescue ofa database consultingjob. I completed the work in 8 days and then
`sold 10 more weeks of improvements.
`Conceived, Designed, and Conducted a Leadership and Management training program for the
`leaders of team of 60. The program became popular enough to include voluntary participation of
`other supervisors outside ofthe team. The program improved quality and customer support to the
`level to avoid outsourcing.
`Built scheduled maintenance system improving quality by 50%.
`
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`
`Education
`
`United States Military Academy at West Point
`BS, Nuclear Physics, Mathmatics, Arabic
`1983 — 1987
`
`Activities and Societies: Rifle, All—American
`
`Featured Skills 8: Endorsements
`
`Analytics - 3?
`
`Endorsed by Jake Peterson and 3 others who are highly skilled at this
`
`{9} Endorsed by 21 of Gordon’s colleagues at Acxiom
`
`Product Manage...
`
`- 26
`
`® Endorsed by Noel McMichael, who is highly skilled at this
`
`Endorsed by 14 of Gordon’s colleagues at Acxiom
`
`httpszllwww. linkedin .com/in/gordonta ras/
`
`2/3
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`

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`Case 2:17-cv-00513-JRG Document 37-2 Filed 11/14/17 Page 4 of 4 PageID #: 692
`10/19/201tase 2:17-cv-00513-JRG Document 37GQd°FTREi§ Ilmfifliv'l? Page 4 of 4 PageID #: 692
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`Accomplishments
`
`4 Patents
`Firefighter Automated Accountability System - Emergency response personnel automated
`accountabilitysystem - First respondercommunications system - First respondercommunications
`system
`
`3 Certifications
`Certified Scrum Product Owner - Certified Scrum Master - Pragmatic Marketing Certified
`
`v
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`v
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`httpszllwww. linkedin .com/in/gordonta ras/
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`3/3
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