throbber
Case 2:12-cv-02829-JPM-tmp Document 32-3 Filed 01/18/13 Page 1 of 5 PageID 165
`Case 2:12—cv—O2829—JPM—tmp Document 32-3 Filed 01/18/13 Page 1 of 5 Page|D 165
`
`
`
`EXHIBIT C
`
`EXHIBIT C
`
`

`
`Case 2:12-cv-02829-JPM-tmp Document 32-3 Filed 01/18/13 Page 2 of 5 PageID 166
`
`BIG EASY TECHNOLOGIES, L.L.C.
`
`Business Plan
`
`This Business Plan is the property of Big Easy Technologies, L .L.C. It contains
`confidential information proprietary to Big Easy Technologies and its contents
`may not be reproduced or distributed, in part or in whole, without the express
`written permission of the officers of Big Easy Technologies . This copy remains
`the property of Big Easy Technologies and must be returned upon request .
`
`Version A
`May 8, 2000
`
`RJR0000001161000297
`700565512
`http://legacy.library.ucsf.edu/tid/nbn46a00/pdf
`
`

`
`Case 2:12-cv-02829-JPM-tmp Document 32-3 Filed 01/18/13 Page 3 of 5 PageID 167
`
`Big Easy Technologies
`Business Plan
`
`Table of Contents
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`Section paee
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`Statement of Intent .. ..
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`Vision and Mission .
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`Vision Statement .
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`Business Concept ..
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`The Individual User's Perspective .......
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`The Adverti ser's Perspective .
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`The Corporate User's Perspective .......
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`The Software Developer's Perspective .
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`The Big Easy Perspective .. .... ..
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`Products and Services .. .......
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`Patents ...
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`Initial Products .
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`CANDiBAR Client : End User Functionality .
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`CANDi Server: Advertiser Services . ....... ..
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`BeKeeper and the Bee Icon ........
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`Initial Revenue Sources ..
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`B anner Ad verti sing .
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`BeClassifieds.com Advertising ..
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`Advertisers' Reports .... ..
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`Pre-installed Material ....
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`BeKeeperBee Icon Creation .....
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`BeLibrary Storage . ..
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`Additional Products and Revenue Sources ....... ......
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`CANDi Lite and BeCard Deluxe .. ........
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`Icon Developer ...... .......
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`Enhancements to the CANDiBAR Itself .. .... ..
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`AffinityNet. ....... ....
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`Potential Future Products and Revenue Sources ....
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`Marketing and Sales . .. ....... .......
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`Positioning of Products and Services .
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`Marketing Strategy .... ....
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`Market Identification .....
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`Innovators ......... ....
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`Early Adopters .. .. ..
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`Early Majority ... .. ..
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`Late Majority .... .. ..
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`
`Version A (Draft) May 8, 2000
`RJR0000001161000297
`700585513
`http://legacy.library.ucsf.edu/tid/nbn46a00/pdf
`
`

`
`Case 2:12-cv-02829-JPM-tmp Document 32-3 Filed 01/18/13 Page 4 of 5 PageID 168
`
`Big Easy Technologies
`Business Plan
`
`.... .. ..
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`Laggards .
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`Marketing for Initial Product Roll-Out .
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`Innovators and Early Adopters .
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`Communication and Branding ... ..
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`Early Majority ... .. ..
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`Owning a Market . ..... ..
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`Organization and Management ......
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`Processes .
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`Partners . ..
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`Timeline and Milestones .....
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`Financial Plan .
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`Revenue Projections and Pro Forma Income Statement .. .
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`Revenue Targets and Monitoring .
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`Structure and Capitalization .
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`Existing Structure and Capitalization .
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`Possible Future Form of Business and Capital .
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`APPENDIX A .
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`Timeline and Milestone Project Plan .
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`APPENDIX B .
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`Pro Forma Financial Forecasts... ..
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`Appendix C .
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`Terminology .. ...... .. ..
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`
`Version A (Draft) May 8, 2000
`RJR0000001 161000297
`700585514
`http://legacy.library.ucsf.edu/tid/nbn46a00/pdf
`
`

`
`Case 2:12-cv-02829-JPM-tmp Document 32-3 Filed 01/18/13 Page 5 of 5 PageID 169
`
`Big Easy Technologies
`Business Plan
`
`Structure and Capitalization
`
`Existing Structure and Capitalization
`
`B.E. Technology is a limited liability company formed under the laws of the State of
`Delaware in 1997 . Its principal office of record is in Bay City, Michigan, and its
`operations are headquartered in New Orleans, Louisiana .
`
`The conduct of business is governed by the company's Operating Agreement . This
`Agreement was entered into by the six initial Members of the company in December,
`1998 . Significant control of day-to-day business is vested in the Managers named in the
`Operating Agreement, Mark McKinley and David Hoyle .
`
`The Operating Agreement sets forth the understanding regarding capitalization and
`distribution, governance of the company, and its initial obligations . The RR Technology
`Group, LLC, as a lender to Big East Technologies, is entitled to repayment of its loan
`ahead of distributions to members. The amount of this debt is $219,000 plus accrued
`interest of 10% . Additionally, the Operating Agreement provides that RR Technology
`Group, LLC, shall receive a preferred distribution in the amount of $2,183,400 on or
`before December 31, 2002, or as soon as possible thereafter, and this obligation must be
`satisfied prior to making distributions to other Members.
`
`Each Class A Unit represents a one percent (1%) Class A membership in big Easy
`Technologies. Each purchaser of one-eighth or more Class A Units is a Class A Member.
`Class A membership carries with it the right to receive distributions of the company's
`assets, if any, and the right to vote on certain matters pursuant to the company's
`Operating Agreement, including the election of company Managers .
`
`No distributions are guaranteed to Class A Members . As a limited liability company, Big
`Easy Technologies is taxed as a"partnership" under Subchapter K of the Internal
`Revenue Code . The company intends to cover any tax obligation to its Class A Members
`arising from their investment in a separate distribution ; however, this also is not
`guaranteed .
`
`The initial ownership of Class A Units, a total of 100 Units, was as follows :
`Mr. David Hoyle
`59.25 Units
`RR Technology Group
`15.00 Units
`McKinley Technology, Inc .*
`15.00 Units
`Ms. Susan Cook
`3.00 Units
`Commonwealth Capital Corp .**
`2.00 Units
`Mr. David Stavenger
`2.00 Units
`Mr. August Borschke
`2.00 Units
`Mr. Lou Cannon
`1 .75 Units
`
`Version A (Draft)
`RJR0000001 161000297
`http://legacy.library.ucsf.edu/tid/nbn46a00/pdf
`700565544
`
`- 30 -
`
`May 8, 2000

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