`Case 2:12—cv—O2769—JPM—tmp Document 30-6 Filed 01/10/13 Page 1 of 3 Page|D 161
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`EXHIBIT 5
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`EXHIBIT 5
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`Page 1 of 4
`Facebook, Amazon, and Linkedln Ad Targeting Patent Dispute- Business Insider
`Case 2:12-cv-02769-JPM-tmp Document 30-6 Filed 01/10/13 Page 2 of 3 PageID 162
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`~BUSINESS
`Law [J.C.~rS I 0 ~E R
`
`This Lone Inventor Claims Facebook, Linked
`Stole His Patent
`Erin Fuchs I Sep. 11, 2012, 3:40 PM
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`3,491
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`2
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`Share 1 1
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`T-weet 18
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`A Tennessee company that apparently exists just to file lawsuits claims Facebook, Amazon,
`and Linked In infringed its patents for targeted banner ads.
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`B. E. ! echnology; 0, founded by Martin David Hoyle of Destrehan,
`La., filed suit against the three companies on Friday.
`
`Jeff John Roberts of tech site GigaOm, who posted the suit
`_Qr]line 0, called BE a patent troll - a company that doesn•t make
`anything but sues those that do.
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`B.E.'s lawyer Robert Freitas told Business Insider the term patent
`troll is 11Silly 11 even though he acknowledged the company doesn•t
`make anything or license its patents.
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`Face
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`see
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`11This is a company that was formed by the inventor, .. Freitas said,
`.. and it's a company that is enforcing patents that were issued to
`the inventor ...
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`Targeted ads aim to sell products to a specific audience.
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`http://www.businessinsider.com/facebook-amazon-and-linkedin-2012-9
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`12115/2012
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`Page 2 of 4
`Facebook, Amazon, and Linkedln Ad Targeting Patent Dispute - Business Insider
`Case 2:12-cv-02769-JPM-tmp Document 30-6 Filed 01/10/13 Page 3 of 3 PageID 163
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`Facebook recently roll-ed out a new advertising product that gives
`advertisers all manner of personal information about you, including
`where you went to school or where you work.
`
`DONIT MISS: Judge Says n·s Not Her Job To Protect Independent
`Book Stores From Amazon >
`
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`Please follow Law & Order on Twitter and Facebook.
`Follow Erin Fuchs on Twitter.
`
`Tags: Federal Courts, Lawsuits, Law and Order, Patent, Patent Trolls I Get Alerts f
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`Share:
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`http://www. businessinsider.com/facebook -amazon-and-linkedin-2012-9
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`12/15/2012
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