Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 1 of 7 PageID 226
`Case 2:12—cv—O2769—JPM—tmp Document 30-25 Filed 01/10/13 Page 1 of 7 Page|D 226
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`EXHIBIT 24
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`EXHIBIT 24
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`Paul Angles | LinkedIn
`Page 1 of 6
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`Sara Radke
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`Home
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`Ajman Freezone Authority - Start your business in UAE the "Smart" way from $ 555 per month. From: Doodle Worldwide
`
`Paul Angles
`Internet Marketing Consultant at Learners Digest
`International
`Greater Los Angeles Area Marketing and Advertising
`
`3rd
`
`MORE SEARCH RESULTS
`
`Previous
`
`Education
`
`Green Dot Corporation, Snap.com, An Idealab Company, FEI
`Women's Health
`Rice University
`
`Paul H. 3
`rd
`Executive portrait photographer
`Connect
`
`500+
`connections
`
`www.linkedin.com/in/paulangles
`
`BACKGROUND
`
`SUMMARY
`
`Marketing, with heavy emphasis in online marketing, for a wide range of companies and products,
`including financial services/credit card, a search engine, pharmaceuticals, music, travel, start-ups, and
`much more. Multiple patents in online marketing technologies as well as creative excellence awards,
`strong writing skills (former ad agency copywriter) and video production, online media buying and
`analytics. Experienced practitioner of Taguchi multivariate testing with advertising, email, and landing
`pages.
`
`Specialties: Internet and Social Media Strategy and Creative
`Viral and Referral Marketing
`Online Marketing including CPA, Search, Network, Email
`Optimization/Multivariate Testing (MVT)
`Search Engine Marketing (SEM)
`Search Engine Optimization (SEO)
`Omniture, WebTrends, Google, Silverpop
`Conversion Optimization
`Microsoft Sharepoint
`Digital Asset Management (DAMs)
`
`EXPERIENCE
`
`Internet Marketing Consultant
`Learners Digest International
`September 2010 – Present (2 years 4 months) | Glendale, CA
`
`Learners Digest is the parent of Audio-Digest Foundation, the leading publisher of audio continuing
`medical education programs for doctors. Company produces 24-issue annual subscriptions for 15
`specialties and numerous study programs each year.
`*400% year/year increase in conversions and 800% increase in profits through extensive optimization.
`*Increased email yield 30x by upgrading systems, improving offers, and testing messages, ultimately
`generating over $6 million in annual revenue from a previously-untapped channel.
`*Developed a comprehensive, Sharepoint-based plan for a company-wide technology upgrade that
`included Digital Asset Management (DAMs), Workflow Process, e-Commerce, Search Engine
`Optimization (SEO), Search Engine Marketing (SEM), and mobile platform delivery.
`
`Director of Online Product Marketing
`Green Dot Corporation
`June 2008 – April 2010 (1 year 11 months)
`
`Developed programs to drive online sales and optimize online consumer communications for the leading
`provider of prepaid credit cards.
`• Developed viral and social marketing programs for Walmart, Green Dot and MoneyPak brands.
`
`HOW YOU'RE CONNECTED
`
`You
`
`Phil Weiser
`
`Jason Mendelson
`
`Your connections can introduce
`you to someone who knows
`Paul
`Get introduced
`
`Paul Angles
`
`PEOPLE ALSO VIEWED
`
`SARAH M GIRGIS
`Senior Marketing Manager at
`OneWest Bank
`
`Peter Young
`Software Development Leader
`
`Shazan Ashroff
`Sr. Lifecycle Marketing Manager at
`TrueCar, Inc.
`
`http://www.linkedin.com/profile/view?id=798983&authType=NAME_SEARCH&authT...
`
`12/18/2012
`
`

`
`Paul Angles | LinkedIn
`Page 2 of 6
`Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 3 of 7 PageID 228
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`Search...
`
`Rex Slezak
`Sara Radke
`Manager Internet Services at Audio-
`Digest foundation
`
`Chuck Standish
`Audio Engineer at Audio-Digest/ Origin
`-Music
`
`Ken John
`IT manager
`
`Mohamed Abdelaziz
`Principal Architect at Oracle Labs,
`Oracle Corporation
`
`Stephanie Ayars
`Business Owner/Leader & Marketing
`Strategist
`
`Melissa K.
`Marketing Automation Enthusiast
`
`Joanna Newman McFarland
`First Vice President - Prepaid and
`Credit Cards at OneWest Bank
`
`• Re-negotiated email service provider contracts to save over $100,000 per year and created customer
`lifecycle management program (CRM) for Green Dot, Walmart, and Intuit TurboTax cards, sending over
`10 million emails per year.
`Home
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`• Business lead on transitioning website from a hard-coded .NET environment to a modern, Omniture
`content management system (CMS), MVC system. Created work and approval flows that reduced the
`change cycle from six weeks to three days.
`• Negotiated contracts with top affiliate (CPA) networks and increased site traffic 100% and on-line sales
`250% in first year using Google AdWords and a range of affiliate and search marketing campaigns.
`Worked with Microsoft Bing to develop a unique organic search product.
`• Achieved a 400% increase in Direct Deposit upsells, a key revenue component, through multi-variate
`(MVT) testing.
`• Conducted nationwide digital agency searches and agency reviews, evaluated analytics, optimization,
`search and reporting vendors. Business lead for WebTrends Optimize and WebTrends Analytics
`implementation.
`
`2 recommendations
`Amith Kulkarni
`Manager- Sales & Marketing at Microexcel
`Inc.
`It’s been more than 3years I personally know Paul,
`he always been a pleasure to work with and is
`extremely knowledgeable... View
`
`SARAH M GIRGIS
`Senior Marketing Manager at OneWest Ba
`nk
`I worked with Paul on several online marketing
`projects at Green Dot; he came at a time when we
`needed a "savior" and was... View
`
`Marketing Director
`Snap.com, An Idealab Company
`September 2006 – June 2008 (1 year 10 months)
`
`Transitioned marketing and branding from Snap.com, a Web 2.0 Search Engine, to Snap Shots, the most
`popular website and blog enhancement on the Internet, and Snap Shots Advertising Network.
`• Created a comprehensive brand and naming strategy that covered a suite of 12 technology products,
`an advertising network, and an affiliate program.
`• Conducted Taguchi multivariate advertising testing that generated a 10x increase in yield.
`• Managed tradeshow presence at ad:tech NY, OMMA (Online Media & Marketing) NY, Blog-World LV,
`and Web2.0 Expo SF including booths, collateral, videos and follow-up.
`• Developed and deployed email and blog strategy that communicated with hundreds of thousands of
`webmasters and bloggers monthly, which led to tens of thousands of inbound links and improved search
`engine optimization.
`• Hired and managed public relations firm.
`
`2 recommendations
`Joseph Sarmiento
`Sr. Director - Business Development at We
`bMetro
`Paul and I worked closely together while I was
`running BD at Snap and he was running marketing.
`Paul's been around the... View
`
`Erik Wingren
`UX Design, Research and Strategy
`
`Paul just gets it. For starters he knows the tactics of
`online marketing like few in the business, but more
`importantly to... View
`
`Online Marketing Director
`FEI Women's Health
`December 2004 – November 2005 (1 year)
`
`Managed the Internet component of the relaunch and relabelling of the ParaGard. After experiencing
`20% growth, FEI sold for $281 million to Barr Laboratories, which consolidated operations to New Jersey.
`• Built a team of outside vendors and managed the development of 4 websites (Consumer, Professional,
`Spanish, Media) on time and under budget, while simultaneously updating the branding, content,
`customization, technology, reporting and FDA compliance.
`• Created and tested advertising campaigns, referral programs, promotions and follow-up programs, and
`purchased online media.
`• Exceeded annual marketing objectives by September and returned nearly $500,000 (approximately
`30% of budget) unspent.
`• Achieved 12x ROI on online marketing investment.
`
`3 recommendations, including:
`Eric Layland
`Digital Marketing Leader | Strategy | SEO |
`Content | Social | PPC | Analytics
`My firm worked with Paul while he was Online
`Marketing Director for FEI Women's Health. Paul
`selected our firm and together... View
`
`Angela Baugh
`Territory Manager at Cytyc Surgical
`
`Paul Angles conducts business in the most
`professional manner, exceeding productivity goals
`below his allotted budget. He... View
`1 more recommendation
`
`Partner
`Angles360, Inc.
`March 2002 – December 2004 (2 years 10 months)
`
`http://www.linkedin.com/profile/view?id=798983&authType=NAME_SEARCH&authT...
`
`12/18/2012
`
`

`
`Paul Angles | LinkedIn
`Page 3 of 6
`Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 4 of 7 PageID 229
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`Sara Radke
`
`Search...
`
`A marketing consultancy that provided innovative solutions to clients in a wide range of industries.
`• For Adobe Systems, created messaging hierarchies, white papers, websites, and other marketing
`material for XMP (Extensible MetaData Platform), an industry-standard, open source technology used to
`Home
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`facilitate graphical workflows.
`• For Stonefield Estates, St. Lucia, a Caribbean resort, created website, referral programs, and
`conducted online marketing programs, resulting in a #1 category ranking in TripAdvisor.com.
`• For Sovereign Artists, a record label, and the rock band Heart, created an unprecedented joint
`promotion between Microsoft and the file-sharing networks, to promote Heart’s latest album. The
`promotion actually outsold iTunes, was featured in The Hollywood Reporter and Billboard, and was
`presented in testimony before Congressional hearings to justify file sharing.
`
`4 recommendations, including:
`Hans Krueger
`partner at futuredraft
`
`Andrew Brooks
`Senior Account Executive at Google
`
`Having collaborated with Paul on multiple projects, I
`have always appreciated his outstanding ability to
`develop and realize... View
`
`I worked with Paul on a number of initiatives
`surrounding our online marketing technology
`solutions. Paul has a solid grasp... View
`2 more recommendations
`
`CEO
`Big Media, Inc. (BigBang.com)
`January 1996 – February 2002 (6 years 2 months)
`
`Founded and provided strategy and management for a dot-com advertising network, which ultimately did
`not survive the post 9/11 market downturn.
`• Personally awarded US Patents 5,933,811 and 6,385,592 for personalized, demographic targeting and
`pay-per-click advertising. Later sold for $1.31 million.
`• Raised $4 million in venture funding.
`• Developed and deployed the first and only online network that delivered advertising based on user age,
`income, zip code, gender, purchase history, and other variables.
`• Developed Rocket Science, a proprietary reporting technology to further enhance marketing efficiency.
`
`Partner
`Baby Mogul Interactive
`May 1994 – December 1995 (1 year 8 months)
`
`Baby Mogul was a multimedia production company specializing in CD-ROMs and large-scale corporate
`presentations
`• Consulted for Apple Computer New Media on interactive strategy.
`• Created the first official, team-sanctioned website for any NFL team, the Oakland Raiders.
`• Ended partnership to focus more on Internet marketing as opposed to production.
`
`Copywriter
`Dentsu America
`January 1991 – May 1994 (3 years 5 months)
`
`Lead copywriter for Pioneer Electronics (Karaoke and LaserJuke), NGK Sparkplugs, Worldcup Soccer,
`Rent-A-Wreck, and Sumitomo Bank. Created TV campaigns, print ads, radio, billboards, and direct mail.
`
`1 recommendation
`Bonnie Valles
`owner at Bonnie Creates It!
`
`Paul is one of those rare creative talents who recognizes the value of not only star quality contributions
`but team work. I had the pleasure of working with Paul on several projects for one of the top advertising
`agencies in L.A., Foot Cone &... View
`
`Print Media Coordinator
`American Lung Association
`1989 – 1990 (1 year)
`
`The Lung Association provides anti-smoking, smoking cessation, air pollution, asthma, tuberculosis,
`medical research and other programs for the Los Angeles County area.
`• Computerized the production of all collateral, resulting significant cost and time savings and quality
`improvements.
`
`Copywriter
`Ogilvy
`1988 – 1989 (1 year)
`
`• Was, by several years, the youngest copywriter in the company.
`• Created direct marketing for American Express, Microsoft, Carnation, Disney and other blue chip
`
`http://www.linkedin.com/profile/view?id=798983&authType=NAME_SEARCH&authT...
`
`12/18/2012
`
`

`
`Paul Angles | LinkedIn
`Page 4 of 6
`Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 5 of 7 PageID 230
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`clients.
`• Was awarded both local and national awards for creativity.
`
`Sara Radke
`
`Home
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`Profile
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`Contacts Groups
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`PUBLICATIONS
`
`1001 Best Ways
`CreateSpace
`February 15, 2011
`
`Hundreds of people were asked by 1001BestWays.com to reveal their best ways to handle major life
`challenges like raising kids, maintaining a relationship, having fun, cleaning, and accepting mortality. This
`is a collection of 1,001 of their responses, broken down by category. It's simultaneously funny, touching,
`surprising, insightful, and inspiring. Some you will agree with completely. Some you... more
`
`LANGUAGES
`
`Spanish
`
`French
`
`SKILLS & EXPERTISE
`
`Most endorsed for...
`
`Online Advertising
`
`SEM
`
`Online Marketing
`
`Advertising
`
`Email Marketing
`
`Social Media
`
`Marketing Strategy
`
`SEO
`
`Website Development
`
`Social Media Marketing
`
`14
`
`10
`
`10
`
`10
`
`10
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`9 8 7 6 5
`
`Paul also knows about...
`
`4
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`2
`
`1
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`1
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`PPC
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`4
`
`Social Networking
`
`3
`
`Analytics
`
`3
`
`Integrated Marketing
`
`E-commerce
`
`2
`
`Google Adwords
`
`2
`
`Business Strategy
`
`2
`
`Publishing
`
`Omniture
`
`1
`
`Affiliate Marketing
`
`1
`
`Digital Marketing
`
`1
`
`Lead Generation
`
`Direct Marketing
`
`1
`
`Start-ups
`
`1
`
`Strategic Planning
`
`See 23+
`
`EDUCATION
`
`Rice University
`BA, Management
`1984 – 1988
`
`http://www.linkedin.com/profile/view?id=798983&authType=NAME_SEARCH&authT...
`
`12/18/2012
`
`

`
`Paul Angles | LinkedIn
`Page 5 of 6
`Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 6 of 7 PageID 231
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`Home
`
`ADDITIONAL INFO
`Profile
`Contacts Groups
`
`Jobs
`
`Inbox
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`Companies
`
`News More
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`Search...
`
`Sara Radke
`
`Advice for Contacting Paul
`Please feel free to LinkedIn via paul@anglesnet.com or call 310-600-2976.
`
`HONORS & AWARDS
`
`Two US Patents
`5,933,811 (referenced by over 300 other patents) and 6,385,592
`
`RECOMMENDATIONS
`
`Received (12)
`
`Given (17)
`
`Director of Online Product Marketing
`Green Dot Corporation
`mith Kulkarni
`Manager- Sales & Marketing at Microexcel Inc.
`It’s been more than 3years I personally know Paul, he always been a pleasure to work
`with and is extremely knowledgeable about systems and business processes. he
`understands his company’s business requirements and comes up with wonderful technology
`solutions to fulfill the business needs. For me personally the interactions I had with him were
`very fruitful and gained lot... more
`June 22, 2011, Amith was a consultant or contractor to Paul at Green Dot Corporation
`
`“A
`
`“S
`
`ARAH M GIRGIS
`Senior Marketing Manager at OneWest Bank
`I worked with Paul on several online marketing projects at Green Dot; he came at a time
`when we needed a "savior" and was definitely the answer. He turned a completely faulty
`email campaign into an instant success and brought back major results. Not only were his
`ideas about how to reach our target market ingenious, but they were also backed up by
`years of technical ... more
`June 22, 2010, SARAH M worked indirectly for Paul at Green Dot Corporation
`
`Marketing Director
`Snap.com, An Idealab Company
`oseph Sarmiento
`Sr. Director - Business Development at WebMetro
`Paul and I worked closely together while I was running BD at Snap and he was running
`marketing. Paul's been around the block and knows what he is doing. He introduced me to
`the Taguchi methodology of multivariate testing, and I found it to be an effective way to test
`the effectiveness of our campaigns. Paul was always very supportive of my BD efforts, and I
`found it... more
`February 6, 2009, Joseph worked directly with Paul at Snap.com, An Idealab Company
`
`“J
`
`“E
`
`rik Wingren
`UX Design, Research and Strategy
`Paul just gets it. For starters he knows the tactics of online marketing like few in the
`business, but more importantly to someone on the UX/product side of things; he knows how
`to take something complex and boil it down to its' essence and he knows how to tell that
`story in a way that connects, while at all times remaining acutely aware of the strategic
`objectives. It ... more
`February 5, 2009, Erik worked with Paul at Snap.com, An Idealab Company
`
`Online Marketing Director
`FEI Women's Health
`Eric Layland
`Digital Marketing Leader | Strategy | SEO | Content | Social | PPC | Analytics
`
`http://www.linkedin.com/profile/view?id=798983&authType=NAME_SEARCH&authT...
`
`12/18/2012
`
`

`
`Paul Angles | LinkedIn
`Page 6 of 6
`Case 2:12-cv-02769-JPM-tmp Document 30-25 Filed 01/10/13 Page 7 of 7 PageID 232
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`“ My firm worked with Paul while he was Online Marketing Director for FEI Women's
`
`Health. Paul selected our firm and together we implemented a very effective search engine
`marketing program. Under Paul's guidance and direction FEI successfully leveraged the
`Profile
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`Companies
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`online channel to re-introduced a product to market after an extended absence.
`January 28, 2008, Eric was a consultant or contractor to Paul at FEI Women's Health
`
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`GROUPS
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`Association of Medical
`Media (AMM)
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`c Marketing
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`B2B Lead Roundtable
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`ucation
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`Idealab etc.
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`12/18/2012