To:
`
`Subject:
`
`Sent:
`Sent As:
`
`GABRIELLE MORLOCK(IPDocket@swlaw.com)
`U.S. Trademark Application Serial No. 97441932 - LEGALLEADZ - -
`87973.00300
`May 31, 2024 01:29:00 PM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-4legalleads-com-17169038815901
`screencapture-thelegalleads-com-17169039378111
`screencapture-www-nolo-com-leads-17169039648061
`screencapture-www-uplead-com-legal-leads-17169040702011
`screencapture-www-clio-com-blog-best-lead-generation-services-lawyers-reviews-
`17169043685801
`screencapture-leadingresponse-com-legal-17169044329171
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  97441932
`
`Mark:   LEGALLEADZ
`
`Correspondence Address:  
`Gabrielle Morlock
`Snell & Wilmer LLP
`One East Washington Street
`Suite 2700
`Phoenix AZ 85004
`United States
`
`Applicant:   Simpleforce Corp.
`
`Reference/Docket No.  87973.00300
`
`Correspondence Email Address:   IPDocket@swlaw.com
`
`
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`Issue date:   May 31, 2024
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  Applicant's amended
`identification of services is accepted and made of record.  The trademark examining attorney has
`carefully reviewed applicant’s request and determined the request did not:  (1) raise a new issue, (2)
`resolve all the outstanding issue(s), (3) provide any new or compelling evidence with regard to the
`outstanding issue(s), or (4) present analysis and arguments that were persuasive or shed new light on
`
`

`

`the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Accordingly, the mere descriptiveness refusal made final in the Office action dated October 30, 2023
`is  maintained and continued.
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Section 2(e)(1) - Descriptive Refusal
`Registration is refused because the applied-for mark merely describes a feature of applicant’s services. 
`Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
` A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature,
`purpose, or use of an applicant’s goods and/or services.  TMEP §1209.01(b);
`see In re
`Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1009-10 (Fed. Cir. 1987). 
`
` A
`
` novel spelling or an intentional misspelling that is the phonetic equivalent of a merely descriptive
`word or term is also merely descriptive if purchasers would perceive the different spelling as the
`equivalent of the descriptive word or term. See In re Quik-Print Copy Shop, Inc., 616 F.2d 523, 526 &
`n.9, 205 USPQ 505, 507 & n.9 (C.C.P.A. 1980) (holding “QUIK-PRINT,” phonetic spelling of “quick-
`print,” merely descriptive of printing and photocopying services); In re Calphalon Corp., 122 USPQ2d
`1153, 1163 (TTAB 2017) (holding “SHARPIN”, phonetic spelling of “sharpen,” merely descriptive of
`cutlery knife blocks with built-in sharpeners); In re Carlson, 91 USPQ2d 1198, 1203 (TTAB 2009)
`(holding “URBANHOUZING,” phonetic spelling of “urban” and “housing,” merely descriptive of real
`estate services); TMEP §1209.03(j).
`
`
`
`Here, applicant seeks to register them mark, LEAGALLEADZ, for "Software as a service (SaaS)
`services featuring software for marketing and identifying potential legal clients, generating referrals for
`legal cases between other law firms and lawyers, and managing multiple case opportunities and
`evaluating for quality and case conversion potential, and for sharing of fees and other consideration."   
`
`
`The term "LEADS" is an intentional misspelling of the term "LEADS."  The previously sent definitions
`shows that "LEADS" means "a potential opportunity."  The attached evidence shows that "legal leads"
`refers to potential client contact information.  Thus, the wording merely describes that applicant offers
`referrals as potential client opportunities in the legal field, specifically in the form of a referral.  
`
`Applicant argues that the combinations of terms in its mark makes the mark suggestive because it does
`not immediately describe the applicant's services.   “Whether consumers could guess what the product
`[or service] is from consideration of the mark alone is not the test.” In re Am. Greetings Corp., 226
`USPQ 365, 366 (TTAB 1985). The question is not whether someone presented only with the mark
`could guess what the goods and/or services are, but “whether someone who knows what the goods
`and[/or] services are will understand the mark to convey information about them.” DuoProSS Meditech
`Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1254, 103 USPQ2d 1753, 1757 (Fed. Cir. 2012)
`(quoting In re Tower Tech, Inc., 64 USPQ2d 1314, 1316-17 (TTAB 2002)); In re Mueller Sports. Med.,
`Inc., 126 USPQ2d 1584, 1587 (TTAB 2018).   Here, someone that knows what applicant's services are
`would immediately recognize that the mark describes a feature of the services, namely, that they can be
`used for finding potential client contact information in the legal field.
`
`
` 
`

`

`“A mark may be merely descriptive even if it does not describe the ‘full scope and extent’ of the
`applicant’s goods or services.” In re Oppedahl & Larson LLP, 373 F.3d 1171, 1173, 71 USPQ2d 1370,
`1371 (Fed. Cir. 2004) (citing In re Dial-A-Mattress Operating Corp., 240 F.3d 1341, 1346, 57 USPQ2d
`1807, 1812 (Fed. Cir. 2001)); TMEP §1209.01(b). It is enough if a mark describes only one significant
`function, attribute, or property. In re The Chamber of Commerce of the U.S., 675 F.3d 1297, 1300, 102
`USPQ2d 1217, 1219 (Fed. Cir. 2012); TMEP §1209.01(b); see In re Oppedahl & Larson LLP, 373
`F.3d at 1173, 71 USPQ2d at 1371.
`
` A
`
` mark does not need to be merely descriptive of all the goods or services specified in an application. 
`In re Chamber of Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir.
`2012); In re Zuma Array Ltd., 2022 USPQ2d 736, at *5-6 (TTAB 2022).  “A descriptiveness refusal is
`proper ‘if the mark is descriptive of any of the [goods or] services for which registration is sought.’”  In
`re Chamber of Commerce of the U.S., 675 F.3d at 1300, 102 USPQ2d at 1219 (quoting In re
`Stereotaxis Inc., 429 F.3d 1039, 1040, 77 USPQ2d 1087, 1089 (Fed. Cir. 2005)).  
`
`
`Applicant also argues that its mark is not a word in the English language.   The fact that an applicant
`may be the first or only user of a merely descriptive designation does not necessarily render a word or
`term incongruous or distinctive where, as in this case, the evidence shows that the applied-for mark is
`merely descriptive.  See In re Zuma Array Ltd., 2022 USPQ2d 736, at *16-17 (TTAB 2022) (quoting In
`re Fallon, 2020 USPQ2d 11249, at *11 (TTAB 2020)); In re Fat Boys Water Sports LLC, 118 USPQ2d
`1511, 1514 (TTAB 2016); TMEP §1209.03(c).
`
`Here, the attached and previously sent information shows that "leads" refers to potential business
`referrals.  Applicant's identification indicates that its services can be used for "generating referrals for
`legal cases between law firms and lawyers."  Thus, the wording merely describes a feature of the
`services, namely that the service can be used for generating leads in the legal field.
`
`Applicant argues that any doubt regarding the mark’s descriptiveness should be resolved on applicant’s
`behalf.  E.g., In re Merrill Lynch, Pierce, Fenner & Smith, Inc., 828 F.2d 1567, 1571, 4 USPQ2d 1141,
`1144 (Fed. Cir. 1987); In re Zuma Array Ltd., 2022 USPQ2d 736, at *8 (TTAB 2022) (quoting In re
`Fallon, 2020 USPQ2d 11249, at *8 (TTAB 2020)).  However, in the present case, the evidence of
`record leaves no doubt that the mark is merely descriptive.
`
`Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by
`submitting evidence and arguments in support of registration.
`
`Advisory: Supplemental Register
`Although an amendment to the Supplemental Register would be an appropriate response to this
`refusal(s) in an application based on Trademark Act Section 1(a) or 44, such a response is not
`appropriate in the present case. The instant application was filed under Section 1(b) and is not eligible
`for registration on the Supplemental Register until an acceptable amendment to allege use meeting the
`requirements of 37 C.F.R. §2.76 has been timely filed. 37 C.F.R. §2.47(d); TMEP §§816.02, 1102.03.
`
`If applicant files an acceptable allegation of use and also amends to the Supplemental Register, the
`application effective filing date will be the date applicant met the minimum filing requirements under
`37 C.F.R. §2.76(c) for an amendment to allege use. TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b).
`In addition, the undersigned trademark examining attorney will conduct a new search of the USPTO
`records for conflicting marks based on the later application filing date. TMEP §§206.01, 1102.03.
`
`
`

`

`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`
`
`
`/Matt Einstein/
`Matt Einstein
`Examining Attorney
`LO115--LAW OFFICE 115
`(571) 272-8251
`Matt.Einstein@USPTO.GOV
`
`
`
`

`

`4Legalleads.com crane. CiCe)CEDI'ma Legal Plan Associate
`
`It just got easier to
`
`4LegalLeads connects your law firm with legal leads, people
`from your region
`who are searching for your area of practice.
`
`on Your Clients
`
`PUA ClatCd
`P)
`C4 Paretoee oe)
`
`SR Cee triad
`pS Petccialay-g
`
`Free Up Time to Focus
`
`Excellent
`ESESESESE
`Based on 134 reviews
`
`EXESESESES © verifies
`Excellent asalways!
`Excellent as always!
`Jason- JNH LegalServices, PL, May 8
`
`EXESESESED © veriies
`| enjoy working with thestaff
`| enjoy workingwith the staff, nice people
`AaronFields, May 6
`
`ao
`S
`
`
`
`* Trustpilot Showing our 4 &5star reviews.
`
`
`
`

`

`
`Marketing Your
`Law Firm Online
`
`
`Can BeFrustrating.
`\
` — Youshouldn't haveto lose time and
`moneyon tactics that don't work.
`Internet advertising is a highly-
`specialized field, and you deserve an
`
`expert solution.
`
`We'll do the marketing for you
`Gain the powerof our nationwide online marketing campaignsat a fraction ofthe cost.
`Youonly payforthe leads youreceive!
`
`ea tats
`
`Perera)
`
`Find New Clients
`
`detTaey
`Wedothe heavylifting of advertising
`CHR Meneame
`twentyyearsof expertise in
`eaaedeseiectos
`
`and Grow
`Legal Leads
`Smrele eoCALTCReem Yelle
`People whosee our ads request an
`attorney. Whenthey match your eedeinmet
`geotargeting andareaofpractice, we
`CoegealBrolUE MoleTaiie[og
`Peat hahhania inn eGLUE
`Pees
`
`
`
`
`|
`
` o
`
`
`Create Your Account
`
`|
`
`Get a Quote!
`
`I'm Newto Legal Leads. Tell Me More.
`
`,
`4LegalLeads.com
`ilo.
`
`awd
`
`
`
`

`

`
`
`
`
`Here's Why 4LegalLeads Works
`Yourleadsare delivered in two ways, as Web LeadsandLive Calls. This empowers people
`to reach outin the way they feel most comfortable. Also,all leads are exclusive to you and
`delivered in real-time, so you can connect with peoplerightin their momentof need.
`
`5
`
`Web
`Leads
`
`-
`
`5
`Live
`Calls
`
`More Ways
`
`= forLeads to
`Connect with
`You
`
`Real-Time
`
`Exclusive
`Leads
`
`Delivery
`
`The Best
`== Conditions
`for Winning
`NewClients.
`
`

`

`I'm New to Legal Leads. Tell Me More
`
`View Available Legal Categories and Pricing
`
`Real Estate Law
`Immigration Law
`Debt Harrassment
`Auto Accidents
`Property Law
`Intellectual Property
`DUI
`Ela dael sical
`SSDI
`TateelceVanarial
`STO am 1 eu kT
`cea eel]
`eel a
`Child Birth Injury
`Labor Law
`
`eT Bet|mwPr(lt Estate Planning Medical Malpractice Traffic Violations
`
`
`eam e)
`iLahey
`Tear a altelsect}
`Wills and Trusts
`
`lege Paet) ATota coataeelgale)Foreclosure PersonalInjury
`
`
`Debt Collection
`Pea
`Lele sta e115)
`SelaRLaCe
`
`since the earliest days of online leads in 2001.
`
`Click Hereto See a Full
`Categories andPricing'
`
`List of
`
`You Deserve an Expert Lead Provider
`
`4LegalLeads.com
`y Has beenstriving to earn Attorneys’ trust
`
`

`

`[Mf Uses that depth of experiencetofilter leads
`for quality.
`
` [Y Gives your law firm the powerof a nationwide
`
`advertising company with a massive online
`presence.
`
`very helpful and saves me time."
`
`“Thankyou forall the great support from you and yourstaff.
`Wefeel fortunate that we wereable to establish a business
`connection with your organization at a time when wefelt
`somewhatfrustrated with the poorlevelof service we were
`receiving from someotherlead generation companies."
`
`Quality Guarantees
`Your leads are backed up by our dedicated customer support team and our
`quality guarantees. There are no contracts, and your accountis protected
`PULiemcee
`
`Create Your Account
`
`|
`
`Get bs Sal
`
`|
`
`“Your companyhas done a wonderfuljob in very trying times,
`and mypartner and myfirm really do appreciateit."
`
`“Very professional, and| like the online tracking portal.It's
`
`

`

`Get Started!
`
`Create Your
`Account
`
`Get Help To
`(oy-}ifnlr4=e bs
`
`Add Funding to
`
`

`

`You won't spend a dime until our
`support team helps youfind your
`fellmeseeeere) OLola
`
`Whenyouraccountis funded,you'll
`start receiving exclusive,real-time
`WebLeads andLive Calls.
`
`k Here to Creat
`
`Q
`
`Quality Guarantees
`Your leads are backed up by our dedicated customer support team
`and our quality guarantees. There are no contracts, and your account
`is protected by a guaranteed, pro-rated refund.
`
`And more...
`
`Send Exclusive, Real-Time Legal Leads
`Directly to Your CRM
`Yourleads can be delivered to any CRM or
`intake software. Below are just a few of the
`integrations we've established for ourclients.
`
`LAWRULER”
`
`© Clio:
`
`lis(e)es-)
`
`
`
`Aone LEADS “>=@hpoberdoo.com
`
`zapier
`
`

`

`at 4LegalLeads.com
`
`Celta remotiale(earMeeoe)
`PtBecametee] eLey
`
`a &
`
`Still Have Questions?
`How doLive Calls work?
`Tell me more aboutExclusive Leads.
`Tell me more aboutReal-Time Delivery.
`How do youfilter leads for quality?
`How to earn bonuses
`Whatlegal categories do you cover?
`Whatare yourprices?
`Whatare your targeting options?
`Whydon't you require contracts?
`How much funding does my account need?
`View our FAQ
`
`aTato fo] gelato) tials
`Ela a Camcee
`choose
`
`Tdi aig SS Bley
`funding higher
`amounts!
`
`Set AutoBilling to
`PAT tell mela)
`leads/calls
`
`Learn more about ways
`to access bonuses
`
`

`

`eresteMalif
`
`Want to Know More About Our
`Legal Categories and Pricing?
`
`4LegalLeads.com
`BENEFITS
`ABOUT
`New to Legal Leads?
`Overview of dLegal
`Exclusive Leads
`Live Calls
`Real-Time Delivery
`Categories andPricing
`Quality Filters
`Adding Funding
`No Contracts
`Targeting
`Cherry Picker Leads
`Valid Return Reasons
`Funding & Referral
`FAQ
`Bonuses
`Contact Us
`
`LEGAL
`PrivacyPolicy
`E-CommercePolicy
`Termsof Use Policy
`Affiliate Program
`Other
`4LegalLeads Blog
`Legal Blan Associates
`
`CATEGORIES
`Auto Accident Leads
`Bankruptcy Leads
`Criminal Law
`Divorce Law Leads
`DUI Leads
`Immigration Law
`PersonalInjury
`SSDI/SSD Leads
`Workers’ Comp
`40+ Categories
`View the Full List!
`
`

`

`Call Us; (888) 847-4437
`
`ABA
`AMERICANBARASSOCIATION
`Law Practice Division
`PremiumSolution Provider
`
`
`Donot sell mypersonalinformati
`©2024 4LegalLeads.com.All Rights Reserved
`
`

`

`The Legal |=¥=\6(3) ote
`
`Lael)
`
`Auto-Accident tTug WorkersComp
`
`MassTort
`
`Custom-Built Campaigns
`
`Custom-Built Campaigns
`
`Coosa
`Re
`gira]
`
`
`OCR Ue aaloleyassCT) PTETTCTs
`
`The Te) Leads
`
`i
`
`fed)
`
`Auto-Accident
`
`Employment Workers Comp
`
`CEC ola9
`
`Legal LeadsTailored
`To Your Needs!
`
`(gp) Live Transfers
`
`
`No matter what your practice areais, tMo
`we havethe leads youare looking for! a eg
`e ShotHt
`'A
`»
`sf oy
`
`fat——pa=
`
`Get Leads Now!
`Try Our 100%Exclusive Live-Transfers Today!
`
`Your Name
`
`Email@YourLawFirm.co!
`
`Phone Number:
`
`555123456
`
`Select Your State
`
`v
`
`

`

`Select Your Practice Area...
`
`v
`
`| agree to the termsof service.
`
`Submit
`
`(2) 100% Exclusive
`—'/
`Never Re-Sold
`(G) Quality Guaranteed
`Triple Verified
`
`baPe
`
`The Legal Leads
`specializes in extremely
`qualified and vetted live
`transfer legal leads!
`
`af Why Choose Us
`The Legal Leads has over 20 years experience in the lead generation
`industry. Our state of the art technology and highly trainedstaff will
`deliver the best quality live-transfer leads that convert! Ouroffice is
`based outof Los Angeles, CA and weservice all 50 states.
`
`@ Our Mission
`Beyond the numbers, we build lasting connections. We generate
`targeted, qualified leads throughethical practices, while pushing the
`boundaries of technology to create a seamless experience.
`J WhatWeDo
`
`a A
`
`(A
`
`i
`
`

`

`Weprovide custom client delivery campaigns depending on yourfirm's
`needs. Customizing intake questions,criteria, and filters ensure
`sustainable growth while leveraging human expertise and data-driven
`insights to create tailored lead generation solutions that truly work.
`
`How It Works
`
`Exclusive Lead Transfer Process
`100% Exclusive Live Transfer Leads
`
`Sf
`
`Ee
`
`a»
`
`Inquire
`Through the various meansof
`marketing we employ, including
`landing pages,radio, tv, & social
`media, we receivetheinitial
`inquiry from the potentialclient.
`
`Intake
`Depending onthelead type, our
`trained intake agents run the
`potential client through an
`extensive pre-qualification
`application.
`
`Verify
`Thepotential clients is then
`transferred to our in-house
`quality contro! department to
`verify thatall information on
`the intake form is correct.
`
`Transfer
`Thecall is then live-transferred
`to your firm- and their mini-
`application is also sent over
`either via email, API
`Configuration, or post URL.
`
`Legal Leads
`
`Types of Leads
`
`
`
`The Legal Leads specializesin, but is not limited
`to the following practice areas.
`
`

`

`7
`
`Ms)
`
`Employment Leads
`ther youare lookingfor discrimination
`
`
`
`
`rmination,
`or wage
`sment, wrongft
`andhourloss leads, we have the best live
`transfer solutionsin the industry.
`Get Employment Leads
`
`Workers Comp Leads
` orkplace hap
`Injuriesin the
`
`3 matter c
`
`fact, you have probably
`
`
`itnessed more thanone in yourlife time.
`
`Aw
`
`Get Workers Comp Leads
`
`Auto Accident Leads
`Perhapsthe most
`common type of personal
`injurylead in the industry
`v
`
`through pre-qualified applicationfor eact
`andevery lead
`Get MVA Leads
`
`ss
`
`Oo
`
`ra
`
`MassTort Leads
`Custom Built Campaigns
`Wrongful Death Leads
`
`These leadsare consideredthe needlein
`These campaignsaretailoredto your firms
`As rare as these casesare, we havefound a
`needs. We will build out custominquiry
`way to generatetheperfectlive transfer
`the haystack. Highestticket itemsin the
`
`form:
`andwill even ventureinto new
`call. These leads are extremely rare but can
`industry. Whether youare looking for
`verticals.
`Mesothelioma, Round-Up, CA Wildfires, or
`be generatedfor all 50 states
`even a custom-tailored campaign-we can
`help!
`Get MassTort Leads
`
`Get Wrongful Death Leads
`
`Get Custom Legal Leads
`
`Inquire Now
`
`Contact Us Today to Acquire Unique Leads!
`Quality leads are almost within your grasp!
`
`

`

`Lead Management
`
`State of the Art Technology
`Eachfirmthat join will have their own unique log-in to our CRM which controls all aspects
`of lead management.
`
`Key Features...
`CRM seamlessly integrates simplicity with adept lead management. Navigate legal
`
`\ ill) Production Reports
`
`a
`\
`ill ) Production Reports
`
`(.@) cati Recordings
`a
`(=) ) Reject/Acceptlead through portal
`
`(3) customized Lead Transfer Schedules
`a
`\ o ) Request Lead Replacements
`
`Load Management Stavisties
`snemanmaet
`o
`
`:
`
`e@
`
`Contact Us Todayto
`Acquire Unique
`Leads!
`
`operations effortlessly, leveraging its specialized features. Gian
`
`( B) Track Invoices
`
`( $ ) Track Payments Made
`
`Inquire N
`
`Why Us?
`
`.
`Quality Guarantee
`Wa etand 1NN% hahina avin auiality suiarantas
`
`

`

`WWE ChaPUW ye WENWU YuaMLy yuan anioc.
`
`100% Exclusive
`All of the leads generated are 100% exclusive to you
`and yourfirm. They are NEVERresold, not even as
`agedleads. They are yoursforever.
`
`Real-Time Transfers
`All ofour live transfers are generated real-time. You
`canrest assure that the client wasjust pre-qualified
`before the transfer.
`
`Not Working With an Attorney
`Noneof ourleads are currently working with any other
`attorneys for their inquiry. Otherwise yourlead will be
`replaced at no costto you.
`
`Guaranteed Replacements
`Eachdifferent lead type has guaranteedfilters or your
`lead will be replaced at no cost to you. To see what
`thesefilters are, please click on the lead type above.
`
`OOwaninS
`
`

`

`Martindale-Nolo
`
`Home
`
`Services
`
`About
`
`Contact Us
`
`
`
`Grow your law firm with
`Martindale-Nolo
`Martindale-Nolo offers premier legal lead generation services and directory
`profile listings to help grow yourlaw firm and obtain moreclients.
`
`Learn more about our attorney lead generation & marketing services.
`
`Watch Video on How
`Lead Generation Works
`
`Lawyer Marketing Services
`Martindale-Nolo provides legal marketing services to help law
`firms obtain moreclients. Our services include legal lead
`generation, premium profile listings and more.
`View our Lawyer Marketing Services >
`
`
`
`S6NOLO
`Wefound4 Local Bankruptey Lawyers
`that specialize inyourcase type!
`
`
`[@@
`
`[smn]
`[pom]
`[lehnamibeemslicem |]
`{
`i23) 123-4567
`|
`
`.
`ZaNOLO
`
`SuforaLawcoun
`m
`
`aoe|I
`Main Offer
`21 Chanlon Road
`SSNOLO
`Wefound4 Local Bankruptcy Lawyers
`thatspecializein your case typel
`
`
`|
`
`gaNOLO
`
`

`

`
`
`Stoford LawGroup,
`uc
`
`|[
`
`ieineminoematcom |
`[sys Et
`Main Office
`21Chanlon Read
`New Pradgenes,
`
`Lawyer Marketing >ervices
`Martindale-Nolo provides legal marketing services to help law
`firms obtain more clients. Our services include legal lead
`generation, premium profile listings and more.
`View our Lawyer Marketing Services >
`
`
`
`SNOLO
`Wefound 4 Local Bankruptcy Laviyers
`that specializein your ease type!
`
`f
`Lawyer Marketing Services
`[am]
`[ree]
`Martindale-Nolo provides legal marketing services to help law
`[Jonnsmithiemaitcom—|
`firms obtain moreclients. Gur services include legal lead
`
`| Gh
`[ 29123-4567
`generation, premium profile listings and more.
`Now trovitones, ND
`View our Lawyer Marketing Services >
`=a Mainomice
` 21Chanion Rows
`Prone
`onio.7036
`website
`
`sBNOLO
`Seaford LawGroup,
`uc
`
`[wie
`
`divorcenet.com.
`
`Be part of the Largest Legal Network
`PraMElo lakeea etemaltelatedaraiatetnaeiiaelee
`Nolo's portfolio of legal website properties includes some of the
`largest legal websites, including nolo.com,alllaw.com and
`
`

`

`View Legal Network
`
`Leads in 55+ Areas of Practice
`Getleads delivered to your in-box from 5+different legal practice areas, including criminal defense, divorce, SSDI and more.
`
`PersonalInjury
`
`a Criminal Defense
`=
`
`2 oO
`ton Divorce
`
`
`ep? Bankruptcy (oS0)Auto Accidentv DUI
`“17
`U
`uo
`View all Areas of Practice >
`
`
`
`
`
`Readthe C
`
`Getting the leads to start flowing
`WhenRyanBeachstartedhisfirm, he had a limited budget to
`persuadehesitant consumersthatfiling for bankruptcy wastheir
`best option. Whenhis current advertising wasn't delivering the
`leads he needed, see how he changedhis marketing mix to
`maximize leads and minimize costs.
`
`€
`

`

`How it works:
`
`
`
`1e
`
`Aconsumer has a legal issue
`and needs to hire a lawyer
`aneeearehee Gnlinetetind’a
`solution to their legal
`problem.
`
`PersonalInjury Attorneys in my Area
`
`
`
`oe
`
`https://www.nolo.com> legal-eneyclopedia > finding-p...
`Finding a PersonalInjury Lawyer - Nolo
`Howto connectwith theright attorneyfor you and your personalinjury claim.
`https://www.nolo.com > lawyers > personal-injury
`Personal Injury Lawyers
`PersonalInjury Lawyers. Get the compensation you deserve. We've helped 285clientsfind
`attorneys today.
`
`
`
`
`
`Name 2.
`Name
`
`
`
`
`
`
`Phone #
`Phone #
`
`
`The consumer lands on one
`of the web properties in our
`A
`legal network and fills out a
`
`

`

`detailed form with all of their
`Email
`
`case requirements.
`Email
`Case Details
`Details of your case
`
`
`
`
`
`
`
`
`
`Se
`
`We then take these detailed
`cases and deliver them to
`your firm as a new client
`inquiry, or lead.
`
`John Dough
`408.555.1215
`john.dough@email.com
`
`Summary
`John Doeis looking for a personal injury attorney to help
`them fight a caseofslip andfall.
`
`Area of Incident
`Hudson County, NJ
`
`
`
`
`
`
`
`

`

`August 2021
`
`SUN SAT MON TUES WED THURS FRI
`
`
`
`
`
`
`X
`
`Your firm proceeds to follow
`up with the consumer.
`
`
`
`
`
`
`
`
` 4.
`
`Readyto start getting new leads?
`Begin getting leads today!
`
`ffSS,
`
`SY
`
`I'm an attorney
`interested in
`joining Nolo
`
`Get Started >
`
`io
`
`| need Customer
`Service/Product
`Support
`
`2
`
`I'm looking for an
`attorney
`
`

`

`

`

`Up ead
`
`Platform ~ OurData
`
`Resources ¥
`
`Pricing
`
`& Login
`
`Book a Demo
`
`Here's How to Generate Legal Leads(for
`Attorneys)
`Will Cannon
`
`Last updated on May10, 2024
`
`Table of Contents
`
`A
`
`If you're an attorney, you need legalleadslike anyone else. Luckily, there are many ways te
`generate the legal leads you need.
`
`Here, we'll go through the best ways to generate legalleads, both free and paid. We'll review
`and compare tools and techniques to generate legal leads. That way, you'll be able to choose
`the best method of generatingall the legal leads you need.
`
`Let's getstarted.
`
`WhatAre Legal Leads?
`Legalleads usually refer to users’ contactinformation who could become potential clients for
`an attorney or alegalfirm.
`
`These leads usually have at least the person's name andinformation. Better legal leadswill
`also offer a complete profile of the person to allow users to tailor their marketing strategy
`toward them
`Inese leadsusually Nave At least tne persons name anainrormamion. setter egal leaas wil
`also offer a complete profile of the person to allowusersto tailor their marketing strategy
`toward them
`
`

`

`Since legal leads can often be converted intolife-long customers, good legal leads can be
`expensive to generate. Multiple tools can help users generate legal leads at lowerprices, often
`sacrificing data and lead quality in exchange for a lowerprice.
`
`Legal Leads for Attorneys: How DoesThis
`Work?
`
`There are multiple tools and techniques to generate legalleads for attorneys. Users can
`generate leads through paid solutions, marketing efforts, or a combination of both.
`
`Paid solutions are the fastest way to generate legal leads, although they can quickly become
`expensive. These solutions include pay-per-click (PPC) advertisement, website, and content
`marketing, as well as lead generation tools. Whereas marketing and advertisement count on
`users to make the first step, lead generation tools can proactively and effectively generate
`legal leads.
`
`Users may also generate legal leads through free techniques,like referrals, content creation,
`search engine optimization, and more. While these techniques are often cheap and can be
`effective, they will likely take longer to generate leads.
`
`HowtoFind (or Buy) Legal Leads
`Here are someof the best ways to find er buy leadsin the legal categary
`
`Lead Generation Software
`
`UpLead
`
`Procucts
`
`Prong OurDota
`
`Revoms
`
`AboutUs
`
`& toe c=
`
`B2B Prospecting with ee
`95% Data Accuracy
`4
`re i il
`bad se buyers anatlow:
`eurarerteeon ny
`go:
`
`0
`
`
`
`Google %F0repbox
`
`amazon Bivicoos GSD
`
`
`
`

`

`Lead generation softwareis a great option to generate legal leads quickly. You can
`immediately get the leads you need with them, making them key for smaller or new firms.
`
`With tools like UpLead, you must look for leads who match the persona of someone wholikely
`needslegalservices. Simply use UpLead's searchcriteria to searchits database of more than
`155 million leads. Once you've collected the needed leads, you can engage them through
`personalized marketing strategies. Or search for Attorney Email Lists here.
`
`UpLead allows you to browseits comprehensive database using multiple searchcriteria to find
`the right users or businesses needinglegal cissistance.Justfilter searches to find potential
`individuals or businesses according to their location, companysize, job title, and technology.
`That way, you can quickly find userslikely to need legalservices and proactively offer your
`services to them.
`
`With UpLead,you also payfar less per lead than with PPC ads,referral systems, and many
`othertools and techniques used to generate leads.
`
`Unlike many other lead generation tools, UpLead helps you generate qualified legal leads with
`data you cantrust. UpLead's data is backed by a 95% accuracy guarantee,andit verifies all
`emails in real time before downloading ther. That way, you know you're only paying for the
`highest-quality leads.
`
`You can also use UpLead's vibrantprofiles to quickly and organically get to know yourleads,
`which will help to develop a strong attorney-client relationship.
`
`Already havealist of leads? Use UpLead to enrich your data to easily segment your audience
`and tailor your email marketing efforts according to their persona and userintent.
`
`Try UpLead todayandseeif it's a good fit for you
`
`Start Your 7-Day Free UpLeadTrial
`Lead generation doesn't have to be all that painful. With UpLead, you can easily
`connectwith high-quality prospects and leads to grow your compeiny.
`
`Email Address
`
`

`

`
`
`TRUSTED BY
`
`EB Google *#repbox amazon Hubspat
`
`CONTACT
`@ Marc Benioff
`Thomas Kurian
`
`COMPANY
`© Salesforce
`BB intercom
`TB Linkesin
`# senacria
`a stack
`WE Zendesk
`TH & Sendérid
`
`Marc Benioff
`Salestaree
`Cie! Executive oMrcer
`NBME
`Hyvin@
`Ss {9:01 s90-ra00
`
`TITLE
`CEO
`Director of Recru.
`ceo
`Manager of Sales Dev.
`Directorof Product
`VP of Marketing
`Hiring Ux
`
`MOBILE PH... »
`(415) 956-4592
`218) $26-7513
`(415) 485-9487
`ats) 154-2549
`(a15) 758-2154
`[415) 854-5898
`415) 847-8468
`
`Software Engineer
`ai Slack
`(415) 784-9276
`CEO
`© Salesforce
`@ Marc Beniott
`(415)
`356-459;
`
`BD intercom % Director of Recr
`& Thomas Kurlan
`(415) 526.
`
`1 Linkedin(415)485-9487CEO
`
`Mare Benioff
`llSendGrid
`Monager of Sales Dev.
`:
`J Grp LEvecutive, giticer
`(415) 154-2540
`aft Stock
`Director
`of Product
`(415) 758-2154
`ving
`FE Zondosk
`VProf Marketing
`(415) 254-5808
`AS
`er asa od
`
`Conny
`
`
`
`Company
`ADOT" Hhiye:
`cosine
`ej benaurtonss
`
`dinectMIBOE
`ste Code
`nes Goan
`
`OEMBIRY
`brie
`
`OM
`
`
`ale Stock
`jet Linkedin
`WE zendosk
`
`Software Engineer
`cto
`
`atagic Account
`
`
`784)
`(as)
`ee
`(445) 808-340.
`
`(418) $41-2548
`
`Experienced lawyersare
`ready to help.
`
`Find a laveyer Getadvice
`
`

`

`As oneofthe largest legal lead generationtools, Avvo uses multiple online marketing methods
`to attract users needing legal advice to their websites and connect them to lawyers and law
`firms.
`
`Avvo offers afree Q&A service to get answers tosimple legal queries fromlawyers as a free
`consultation.
`It also features a lawyer directoryfor new clients to find attorneys and lawfirms
`that are convenient for them
`
`Theplatform also offers a novel lawyer review system, allowing potential legalclients to get
`insight from others who have used the legal services they seek
`
`These features allow attorneys to cannectwith quality leads. However, the platform has gotten
`into trouble because ofits limited rating system, and Awo signs lawyers upwithout their
`consent. Once they've been added, getting deletedis not an option
`
`These downsides often leadattorneys to look for more open and personalized solutions to
`access exclusive legal leads.
`
`Unbundled Attorney
`
`Pe ee) Peer ert
`
`Try the HighestConverting
`Leads in Legal and Help
`Transform AccesstoJustice
`(Mobile Device and Practice CRM in Real-Time
`Exclusive Leads Delivered Directly to Your Inbox,
`¥ No-contract
`'¥ Nosignupfee
`' Dedicated support
`¥ Money-back guarantee
`
`@&
`
`
`
`Another tool specializing in quality leads for attorneys is UnbundledAttorney. This small
`company offers unbundled legal services and only serves certain practice areas.
`
`Since the platformoffers exclusive leads for attorneys, users don't have to worry about another
`law firm competing for the same lead. The platform also focuses on lead education, which
`helps diminish the cost per lead
`
`However,its limited scope makesit useful only to certain kinds of attorneys, andits higher
`
`

`

`prices may alselimit the kind of lawfirmtt
`
`
`
`an benefit from its services
`
`Social Networks
`
`y
`tH Explore
`@ Settings
`
`«Kirkland & Elis
`
`
`
`Search Twin
`Nowto Twittor?
`
`—& signup win Googie
`.
`Sign up withApple
`‘Signupwithphone or email
`PhinRolo, mchotig
`ConeUse
`ji
`
`ptperio|
`
`Kirkland & Ellis
`‘PXGrkland Ea
`KikiandElsi
`aw fm wthvethan8,000 attomeys representing
`dlionts, Content mayinclattmeyadvertising
`kerkdand.com 8 Joined
`July 2008
`100 Following
`25,5KFolowors
`Tweets
`Twoets& reption
`
`
`Twos
`Pinned
`wil
` a
`You might like
`@ Kirkland& Ellis @irkland Ellie
`
`
`Social networl
`are vital for any|
`W firm, big or
`mall, to connect with theright attorney leads
`and position their services to provide legal advice to the nght clients.
`
`Medio
`
`kes
`
`With social media, you canpositionyourfirm to ensure potential clients remember it whenthey
`needlegal help. They canalso be usedto proactively look for attorneyleadsbyoffering
`services to users looking for compensation for a personalinjury or thoselikely to suffer from an
`auto accident.
`
`
`Althoughsocial networks maynotprovide lead generation inall areas, they're still an effective
`legal marketing tool.
`
`Quora
`
`Quora
`
`ZA
`
`we
`
`
`
`eet) Avot
`
`Questions
`
`Posts
`
`
`
`
`Oo
`‘Tha laa