To:
`Subject:
`Sent:
`Sent As:
`
`MICHAEL J. SCHWAB(mschwab@moritthock.com)
`U.S. Trademark Application Serial No. 97117974 - VK9 - - M-9391.01.02
`March 20, 2024 05:45:41 PM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`BuffK9- Harness_01.jpg
`BuffK9- Harness_02.jpg
`BuffK9- Harness_03.jpg
`BuffK9- Harness_04.jpg
`BuffK9- Harness_05.jpg
`BuffK-9- Hip & Joint Supplements_01.jpg
`BuffK-9- Hip & Joint Supplements_02.jpg
`BuffK-9- Hip & Joint Supplements_03.jpg
`BuffK-9- Hip & Joint Supplements_04.jpg
`Bully Beds- Joint Supplements_01.jpg
`Bully Beds- Joint Supplements_02.jpg
`Bully Beds- Joint Supplements_03.jpg
`Bully Beds- Joint Supplements_04.jpg
`Bully Beds- Joint Supplements_05.jpg
`Bully Beds- Joint Supplements_06.jpg
`Bully Beds- Joint Supplements_07.jpg
`Bully Beds- Joint Supplements_08.jpg
`Bully Beds- Joint Supplements_09.jpg
`Bully Beds- Joint Supplements_10.jpg
`Bully Beds- Joint Supplements_11.jpg
`Bully Beds- Rope Leash_01.jpg
`Bully Beds- Rope Leash_02.jpg
`Bully Beds- Rope Leash_03.jpg
`Bully Beds- Rope Leash_04.jpg
`Bully Max- Leash_01.jpg
`Bully Max- Leash_02.jpg
`Bully Max- Leash_03.jpg
`Bully Max- Leash_04.jpg
`Bully Max- Leash_05.jpg
`Bully Max- Leash_06.jpg
`Bully Max- Leash_07.jpg
`Bully Max- Supplements_01.jpg
`Bully Max- Supplements_02.jpg
`Bully Max- Supplements_03.jpg
`Bully Max- Supplements_04.jpg
`Bully Max- Supplements_05.jpg
`Bully Max- Supplements_06.jpg
`Dogswell- E-Collar_01.jpg
`Dogswell- E-Collar_02.jpg
`
`

`

`Dogswell- E-Collar_03.jpg
`Dogswell- E-Collar_04.jpg
`Dogswell- E-Collar_05.jpg
`Dogswell- Supplements_01.jpg
`Dogswell- Supplements_02.jpg
`Dogswell- Supplements_03.jpg
`Dogswell- Supplements_04.jpg
`Mendota Pet- Collar_01.jpg
`Mendota Pet- Collar_02.jpg
`Mendota Pet- Collar_03.jpg
`Mendota Pet- Collar_04.jpg
`Mendota Pet- Collar_05.jpg
`Mendota Pet- Collar_06.jpg
`Mendota Pet- Collar_07.jpg
`Mendota Pet- Probiotic Powder_01.jpg
`Mendota Pet- Probiotic Powder_02.jpg
`Mendota Pet- Probiotic Powder_03.jpg
`Mendota Pet- Probiotic Powder_04.jpg
`Mendota Pet- Probiotic Powder_05.jpg
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  97117974
`
`Mark:   VK9
`
`Correspondence Address:  
`Michael J. Schwab
`MORITT HOCK & HAMROFF LLP
`1407 BROADWAY
`SUITE 3900
`NEW YORK NY 10018
`UNITED STATES
`
`Applicant:   Vitamin K9 LLC
`
`Reference/Docket No.  M-9391.01.02
`
`Correspondence Email Address:   mschwab@moritthock.com
`
`
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`Issue date:   March 20, 2024
`
`Applicant's request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant's request and determined the request did not:  (1)
`
`

`

`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Accordingly, the following requirement(s) and/or refusal(s) made final in the Office action dated
`August 29, 2023 are maintained and continued: 
`
`
`•
`
`SECTION 2(d) REFUSAL
`
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
`
`Registration of the applied-for mark was refused because of a likelihood of confusion with the mark in
`U.S. Registration No. 6868828. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP
`§§1207.01 et seq.  See the previously attached registration.
`
`Applicant has argued against the Section 2(d) refusal.  
`
`Applicant argues that the cited mark is “so highly stylized, fanciful and abstract that no reasonable
`consumer would understand the mark to be a representation of the letters V. K and the number 9.”   See
`Applicant's response.
`
`However, the applicant's mark is a standard character mark.  
`
`If a mark (in either an application or a registration) is presented in standard characters, the owner of the
`mark is not limited to any particular depiction of the mark. Cunningham v. Laser Golf Corp., 222 F.3d
`943, 950, 55 USPQ2d 1842, 1847 (Fed. Cir. 2000); Made in Nature, LLC v. Pharmavite LLC, 2022
`USPQ2d 557, at *42 (TTAB 2022); In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1186 (TTAB
`2018); In re Cox Enters., 82 USPQ2d 1040, 1044 (TTAB 2007). The rights associated with a mark in
`standard characters reside in the wording (or other literal element, e.g., letters, numerals, punctuation)
`and not in any particular display. In re White Rock Distilleries Inc., 92 USPQ2d 1282, 1284 (TTAB
`2009).  TEMP §1207.01(c)(iii).
`
`That is, a mark in typed or standard characters may be displayed in any lettering style; the rights reside
`in the wording or other literal element and not in any particular display or rendition. See In re Viterra
`Inc., 671 F.3d 1358, 1363, 101 USPQ2d 1905, 1909 (Fed. Cir. 2012); In re Mighty Leaf Tea, 601 F.3d
`1342, 1348, 94 USPQ2d 1257, 1260 (Fed. Cir. 2010); 37 C.F.R. §2.52(a); TMEP §1207.01(c)(iii).
`Thus, a mark presented in stylized characters and/or with a design element generally will not avoid
`likelihood of confusion with a mark in typed or standard characters because the word portion could be
`presented in the same manner of display. See, e.g., In re Viterra Inc., 671 F.3d at 1363, 101 USPQ2d at
`1909; Squirtco v. Tomy Corp., 697 F.2d 1038, 1041, 216 USPQ 937, 939 (Fed. Cir. 1983) (stating that
`“the argument concerning a difference in type style is not viable where one party asserts rights in no
`particular display”).
`
`Applicant argues that its intended goods and the registrant's goods and services are “distinguishable
`such that consumers will not confuse the source of the goods and services they are purchasing.” See
`Applicant's response.
`
`
`

`

`The compared goods and/or services need not be identical or even competitive to find a likelihood of
`confusion.  See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475
`(Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000);
`TMEP §1207.01(a)(i).  They need only be “related in some manner and/or if the circumstances
`surrounding their marketing are such that they could give rise to the mistaken belief that [the goods
`and/or services] emanate from the same source.”  Coach Servs., Inc. v. Triumph Learning LLC, 668
`F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83
`USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i); see Made in Nature, LLC v. Pharmavite
`LLC, 2022 USPQ2d 557, at *44 (TTAB 2022) (quoting In re Jump Designs LLC, 80 USPQ2d 1370,
`1374 (TTAB 2006)).
`
`In addition to the previously attached evidence, the current attached Internet evidence, consisting of
`various webpages, establishes that the same entity commonly manufactures, produces, or provides the
`relevant goods and/or services and markets the goods and/or services under the same mark.  Thus,
`applicant's and registrant's goods and/or services are considered related for likelihood of confusion
`purposes.  See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re
`Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
`
`Applicant argues that “[c]onsumers of the Cited Services are law enforcement, military, and private
`security clients with security and protection needs, who would exercise a relatively high degree of care
`in their purchasing decisions given the highly specialized nature of the Cited Services relating to safety
`and security, in sharp contrast to Applicant's Goods for food, beverages and dietary and nutritional
`supplements for dogs.” See Applicant's response.
`
`The fact that purchasers are sophisticated or knowledgeable in a particular field does not necessarily
`mean that they are sophisticated or knowledgeable in the field of trademarks or immune from source
`confusion. TMEP §1207.01(d)(vii); see, e.g., Stone Lion Capital Partners, LP v. Lion Capital LLP, 746
`F.3d. 1317, 1325, 110 USPQ2d 1157, 1163-64 (Fed. Cir. 2014); Top Tobacco LP v. N. Atl. Operating
`Co., 101 USPQ2d 1163, 1170 (TTAB 2011). Further, where the purchasers consist of both
`professionals and the public, the standard of care for purchasing the goods is that of the least
`sophisticated potential purchaser. In re FCA US LLC, 126 USPQ2d 1214, 1222 (TTAB 2018) (citing
`Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d. at 1325, 110 USPQ2d at 1163), aff’d
`per curiam, 777 F. App’x 516, 2019 BL 375518 (Fed. Cir. 2019).
`
`Even if consumers of the compared goods and/or services could be considered sophisticated and
`discriminating, it is settled that “even sophisticated purchasers are not immune from source confusion,
`especially in cases such as the present one involving identical marks and related goods [and/or
`services].” In re i.am.symbolic, llc, 116 USPQ2d 1406, 1413 (TTAB 2015) (citing In re Research &
`Trading Corp., 793 F.2d 1276, 1279, 230 USPQ 49, 50 (Fed. Cir. 1986)), aff’d, 866 F.3d 1315, 123
`USPQ2d 1744 (Fed. Cir. 2017); see also In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687,
`1690 (Fed. Cir. 1993). The identity of the marks and the relatedness of the goods and/or services
`“outweigh any presumed sophisticated purchasing decision.” In re i.am.symbolic, llc, 116 USPQ2d at
`1413 (citing HRL Assocs., Inc. v. Weiss Assocs., Inc., 12 USPQ2d 1819, 1823 (TTAB 1989), aff'd, 902
`F.2d 1546, 14 USPQ2d 1840 (Fed. Cir. 1990)); see also Stone Lion Capital Partners, LP v. Lion
`Capital LLP, 746 F.3d 1317, 1325, 110 USPQ2d 1157, 1163-64 (Fed. Cir. 2014).
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`
`

`

`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`
`/George Lorenzo/
`George Lorenzo
`Examining Attorney
`LAW OFFICE 101
`(571) 272-9367
`George.Lorenzo@USPTO.GOV
`
`
`
`

`

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`Bully Bites Joint Supplementsfor Dogs
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`Improve Your Dog’s Quality
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`EachBully Bite is more thanjust a treat;it's a step towards a
`healthier, moreactive lifestyle for your large breed dog. The
`uniqueblendofingredients in these soft chews works
`together to support joint health and reduce discomfort due to
`inflammation andjoint damage. Withregularuse,you'll notice
`yourdog enjoying increased mobility and ease of movement.
`Whetherit's a rompin the park ora leisurely walk, BullyBites
`help ensure your dog can enjoy every momentwithoutjoint
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`Bully Bites Joint Supplementsfor Dogs
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`Paulfrom Plantation, Florida
`hew Proof Dog Bed (with a 200
` ours age @ Verified by ONE
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`1:29:59 PM 3/7/2024
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`Glucosamine HCL playsa criticalrole in building and
`maintaining healthycartilage, offering relief from
`degenerativejoint disease and improving mobility.
`Chondroitin Sulfate complements glucosaminebyhelping
`to retain waterin the joints, providing necessary
`cushioning and support.
`MSM(Methylsulfonylmethane)is essential for reducing
`joint inflammation and improvingflexibility.
`The proprietary blend of Rimoxen acts as a natural anti-
`inflammatory, targeting pain and swelling in the joints,
`enhancing yourpet's comfort and ease of movement:
`Linoleic Acid and Gamma-Linolenic Acid (GLA)arevital
`fatty acids that promotehealthyskin and coat, while also
`supportingjointhealth.
`EPA(Elcosapentanoeic Acid) and DHA (Docosohexanoeic
`Acid), both omega-3fatty acids foundin fishoil, further aid
`in reducing inflammation.
`Give yourdogthegift of comfort and longevitywith Bully
`Bites - thejoint supplementfor large breed dogs that need
`
`Blog
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`ag aeod
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`that extra bit of help to preservejoint function as they age.
`
`a Caresae)
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`Bully Bites Joint Supplementsfor Dogs
`$79.99 $49.00
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`Frequently Asked Questions
`
`Whatare the recommended dosages for Bully Bites Joint Supplements for dogs?
`
`
`
`Are Bully Bites suitable for all breeds, orjust large breeds?
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`Can| give Bully Bites to my senior dog?
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`Howlong doesit take to see improvements in my dog’s joint health?
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`Will this dogjoint supplement completely cure my dog's joint pain?
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`Are there anyside effects of Bully Bites?
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`What makesBully Bites different from otherjoint supplements for dogs?
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`A
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`Traci from Lake Stevens, Washington
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`Bully Bites Joint Supplementsfor Dogs
`$79.99 $49.00
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`1
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`Big Dog?:
`1
`BedSize:
`ege
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`Pleasetellus alitle bitaboutyourdog.: Mastiff
`Bullybites
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`Wehavea10year old Ma: iff with arthritis. After much searching, ! found thes They are phenomenal! They've really improved
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`see him having such difficul ty walking, Now,, he up and mobil..enjoyinglife ag
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`DogBreed:
`tiff
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` (2 Share
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`Cathy B, Verified Buyer
`
`ak kkk
`DogSize: 151+ pounds
`
`WyBullyBeds?:
`Orch
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`Big Dog? 1
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`BedSi
`Pleasetellus a little bit aboutyourdog: Mastift
`Myolder mastiffwas developing
`
`
`
`ssuies. Wegot hima bullybed andthe bully bites chews
`
`DogBreed:
`Mastiff
`
` iewHelpful?
`
`
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`for joints and WOW
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`
`what a difference! w such an improvementthat we purchased
`
`—
`
`my Debbie fromSt. Marys, Georgia
`
`Bully Bites Joint Supplementsfor Dogs
`
`$79.99 $49.00
`
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`eeTae
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`+—#Y Joint Supplements for Dogs [Jo XO + _
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`2g
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` Dog Size: 51~
` Please tellus alittle bit aboutyourdog.
`Our Boxer has done SO
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`Our 8
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`these! We
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`DogBreed:
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`Hellea H. Verified Buyer
`wok kkk
` 75 pounds
`
`Dog Size: 5
`WhyBullyBeds?:
`Big Dog
`BedSize: Large
`
`Please tellus alittle bitaboutyourdog.:
`Fantastic Supplement!
`cued him, and within 7 days of
`These Supplements have been madea huge difference in the comfort and mobility of our blue pittie Tonka, He started the supplement whenwi
`
`
`
`starting the supplement we sawa hugedifference in his comfort and mobility. We
`loved itso much weeven startedhis brotherLittle P on them as he was rece
`ly diagnose...Read More
`DogBreed:
`
`ma
`(& Share
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`Bully Bites Joint Supplementsfor Dogs
`$70.88 $49.00
`
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`¥—#9 Joint Supplements for Dogs |Jo &=+ = x
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`keke
`BigDog?: 76-100 pounds
`Pleasetellusalittle bitaboutyourdog.: Mixed breedor other
`Greatproduct for dogs...
`Great product for dogs...
`Dog Breed:
`Boerboel / South African Mastiff
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`(& Share
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`Brendan. Verified Buyer
`kkk kk
`‘Supereasy to use. |
`
`Super
`easy
`aff ve a4 mont
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`call him t
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`5.0 101 Reviews
`
`Cm &
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`shop. bullymax.com/products/heavy-duty-dog-leash
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`53
`
`¢3
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`©
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`1:42:02 PM 3/7/2024
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`lot of leashes ov
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`Verified
`Scott A.
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`ok kkk
`Love this leash
`Absolute!
`
`Nicholas W, Verified Buyer
`KKK
`Amazingleash..my puppylovesthe
`An
`leash...my p'
`hi
`commend this pr
`y workout.
`ok:
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`
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`ful? 21
`
`20/21
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`ness.
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`06,
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`ashis firm and
`Picture of how my
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`vB Heavy Duty Dog Leash|ShopE X=+ x
`
`Cc
`
`A
`
`£3
`
`shop.bullymax.com/products/heavy-duty-dog-leash
`
`Amazingleash...my puppy lovesthe
`ing
`leash
`ppy
`loves
`
`
`
`is Review Helpful? wi 15 a1
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`Q =
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`o@ :
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