To:
`Subject:
`Sent:
`Sent As:
`
`ALEXANDER LAZOUSKI(al@lzlawoffice.com)
`U.S. Trademark Application Serial No. 97028736 - NIMA
`June 01, 2023 03:01:37 PM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-www-cleanhappens-com-collections-hand-soaps-and-lotions-16856423771751
`screencapture-www-cleanhappens-com-collections-all-16856424151481
`screencapture-www-indigowild-com-collections-zum-face-products-16856425605371
`screencapture-www-indigowild-com-collections-home-care-16856426028631
`screencapture-methodproducts-com-personal-care-16856429686291
`screencapture-methodproducts-com-home-care-16856429961051
`screencapture-www-mrsmeyers-com-product-body-care-16856430235791
`screencapture-www-mrsmeyers-com-product-household-cleaners-16856431073681
`screencapture-www-mrsmeyers-com-product-laundry-16856431277551
`screencapture-puracy-com-collections-personal-care-essentials-16856431783841
`screencapture-puracy-com-collections-puracy-home-essentials-16856432188341
`screencapture-www-nowfoods-com-products-beauty-health-16856433504181
`screencapture-www-herbalife-com-our-products-skin-and-hair-care-16856434174011
`screencapture-www-herbalife-com-our-products-core-nutrition-16856434516731
`screencapture-www-paulaschoice-com-skin-care-products-cleansers-16856435012771
`screencapture-www-paulaschoice-com-skin-care-products-supplements-16856435195111
`screencapture-www-perriconemd-com-skincare-list-16856435655051
`screencapture-www-perriconemd-com-collections-supplements-list-16856436007911
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  97028736
`
`Mark:   NIMA
`
`Correspondence Address:  
`Alexander Lazouski
`Lazouski IP LLC
`14726 Bowfin Terrace, Suite 1
`Lakewood Ranch FL 34202
`UNITED STATES
`
`Applicant:   NIRMA LIMITED
`
`Reference/Docket No.  N/A
`
`Correspondence Email Address:   al@lzlawoffice.com
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`

`

`
`
`Issue date:   June 1, 2023
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not:  (1)
`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`In the June 27, 2022 Office action, registration was refused under Section 2(d) of the Trademark Act
`for likelihood of confusion with the marks in Reg. Nos.  6587433 and 6739897.  Additionally, applicant
`was required to amend the identification of goods.  Applicant provided an adequate identification in
`applicant's December 27, 2022 response and provided arguments in response to the Section 2(d) refusal
`that failed to overcome the refusal.  Additionally, in the February 8, 2023 final Office action, the
`Section 2(d) refusal was made final.  In applicant's May 8, 2023 Request for Reconsideration, applicant
`provided further arguments and evidence in response to the Section 2(d) refusal that does not overcome
`the refusal for the reasons discussed below. 
`
`SECTION 2(d) REFUSAL - LIKELIHOOD OF CONFUSION 
`
`In applicant's response, applicant argues that the marks are not confusingly similar based on the sight,
`sound, and commercial impression of the marks.  However, applicant has provided no arguments or
`evidence to support this statement.  Even so, the difference between "NIMA", "NIIMA", and
`"NIEMA", does not obviate the similarity between the marks because these marks are essentially
`phonetic equivalents and thus sound similar. Similarity in sound alone may be sufficient to support a
`finding that the compared marks are confusingly similar. In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d
`1581, 1586 (TTAB 2007) (citing Krim-Ko Corp. v. Coca-Cola Bottling Co., 390 F.2d 728, 732, 156
`USPQ 523, 526 (C.C.P.A. 1968)); TMEP §1207.01(b)(iv).  
`
`Moreover, applicant argues that the mark is weak based on third-party registrations for similar marks
`with similar goods.   Applicant has submitted 15 examples of third-party use of marks that applicant
`claims are similar to the applied-for and cited marks to show that the  marks in the cited registrations are
`commercially weak and should not be afforded a broad scope of protection.  See Juice Generation, Inc.
`v. GS Enters. LLC, 794 F.3d 1334, 1338-39, 115 USPQ2d 1671, 1674 (Fed. Cir. 2015); Palm Bay
`Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1373-74, 73 USPQ2d
`
`1689, 1693 (Fed. Cir. 2005); TMEP §1207.01(d)(iii).  
`
`Evidence of third-party use falls under the sixth du Pont factor, which assesses the number and nature
`of similar marks in use on similar goods and/or services.  In re E. I. du Pont de Nemours & Co., 476
`F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973).  Considerable or ubiquitous evidence of third-
`party use of similar marks on similar goods and/or services can be relevant to show that consumers
`have become conditioned by encountering so many similar marks in the marketplace that they
`distinguish between them based on minute distinctions, such that the mark or component should be
`considered relatively weak and entitled to only a narrow scope of protection.  See Jack Wolfskin
`Ausrustung Fur Draussen GmbH & Co. KGAA v. New Millennium Sports, S.L.U., 797 F.3d 1363,
`1373-74, 116 USPQ2d 1129, 1136-37 (Fed. Cir. 2015); Juice Generation, Inc. v. GS Enters. LLC, 794
`F.3d at 1338-39, 115 USPQ2d at 1674 (citing Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin
`Maison Fondee en 1772, 396 F.3d at 1373, 73 USPQ2d at 1693); In re Coors Brewing Co., 343 F.3d
`1340, 1345, 68 USPQ2d 1059, 1062-63 (Fed. Cir. 2003).
`
`

`

`However, evidence comprising only a small number of third-party uses of similar marks is generally
`entitled to little weight in determining the strength of a mark.  See In re i.am.symbolic, llc, 866 F.3d
`1315, 1328-29, 123 USPQ2d 1744, 1751-52 (Fed. Cir. 2017); AMF Inc. v. Am. Leisure Prods., Inc.,
`474 F.2d 1403, 1406, 177 USPQ 268, 269 (C.C.P.A. 1973).  The amount of evidence of third-party use
`provided by applicant in this case falls short of the “ubiquitous” or “considerable” use of similar marks
`found probative in the cases.  See In re i.am.symbolic, llc, 866 F.3d at 1329, 123 USPQ2d at 1752
`(citing Jack Wolfskin Ausrustung Fur Draussen GmbH & Co. KGAA v. New Millennium Sports, S.L.U.,
`797 F.3d at 1374, 116 USPQ2d at 1136-37; Juice Generation, Inc. v. GS Enters. LLC, 794 F.3d at
`1339, 115 USPQ2d at 1674).  Thus, the evidence is insufficient to establish that a portion or all of
`applicant’s mark is commercially weak and entitled to a narrow scope of protection.  In this case, none
`of the attached registrations show the spelling of "NI-" for applicant's washing preparations or skin care
`goods.  The only third-party registration with this spelling, "NIIMA", Reg. No. 6349315, is for sanitary
`napkins, pads, and tampons that are not as highly related as the goods in the applied-for and cited
`marks.  Overall, almost all of the marks in third-party registrations are not phonetic equivalents to the
`
`registered mark or have additional wording that is not included in the applied-for or cited marks.   
`
`Further, the evidence of third-party use appears to be for goods and/or services that are predominantly
`different from or unrelated to those identified in the cited registration and applicant’s application. 
`Evidence comprising third-party use of similar marks for different or unrelated goods and/or services
`has “no bearing on the strength of the term in the context relevant to this case.”  See Tao Licensing,
`LLC v. Bender Consulting Ltd., 125 USPQ2d 1043, 1058 (TTAB 2017) (citing In re i.am.symbolic, llc,
`866 F.3d at 1328, 123 USPQ2d at 1751).  Thus, the third-party use evidence submitted by applicant is
`not probative on whether a portion or all of the mark is commercially weak and entitled to a narrow
`scope of protection.
`
`Applicant did not provide arguments with regard to the relatedness of the goods.   The compared goods
`and/or services need not be identical or even competitive to find a likelihood of confusion.  See On-line
`Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot,
`Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i). 
`They need only be “related in some manner and/or if the circumstances surrounding their marketing are
`such that they could give rise to the mistaken belief that [the goods and/or services] emanate from the
`same source.”  Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713,
`1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007));
`TMEP §1207.01(a)(i); see Made in Nature, LLC v. Pharmavite LLC, 2022 USPQ2d 557, at *44 (TTAB
`2022) (quoting In re Jump Designs LLC, 80 USPQ2d 1370, 1374 (TTAB 2006)).
`
`The attached Internet evidence, consisting of third-party websites, establishes that the same entity
`commonly manufactures, produces, or provides the relevant goods and/or services and markets the
`goods and/or services under the same mark.  Specifically, the evidence of record from Young Living,
`Honest, Avon, Brandless, Forever Living, and DoTerra show that the same entities commonly provide
`applicant's washing preparations and body soap as well as registrants' supplements and facial cleansers
`or lotions under the same mark.  Moreover, the newly attached evidence from now, HerbaLife, Paula's
`Choice, and Perricone MD shows that the same entities commonly provide applicant's skincare goods
`and the supplements in Reg. No.  6739897 under the same mark and the newly attached evidence from
`Better Life, Indigo Wild, Method, Mrs. Meyers, and Puracy shows that the same entities commonly
`provide applicant's washing preparations and registrant's facial skincare goods in Reg. No.  6587433
`under the same mark.   Thus, applicant’s and registrant’s goods and/or services are considered related
`for likelihood of confusion purposes.  See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04
`
` 
`

`

`(TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
`
`Accordingly, the following requirement(s) and/or refusal(s) made final in the Office action dated
`February 8, 2023 are maintained and continued: 
`
`
`•
`
`Section 2(d) Refusal - Likelihood of Confusion
`
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`
`/Bridget Watson/
`Bridget Watson
`Examining Attorney
`LO128--LAW OFFICE 128
`(571) 272-7163
`Bridget.Watson@USPTO.GOV
`
`
`
`

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`HOME CARE
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`COLLECTIONS
`Zum Bar Soap
`Skin Care
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`NEW
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`(10° seutees) C VEGAN
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`Home / Home Care
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`Frankincense & Myrrh 64 oz. Zum
`Laundry Soap
`$18.00
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`Frankincense & Myrrh 32 oz. Zum
`Laundry Soap
`$12.00
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`Frankincense-Patchouli 32 oz. Zum
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`$12.00
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`Cleaner
`$1.75
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`Frankincense & Myrrh Zum WoolDryer
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`$13.00
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`Frankincense & Myrrh Zum Hand Soap
`$7.50
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`$15.00
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`Frankincense & Myrrh Zum Mist
`$12.75
`
`Frankincense-Lavender Zum Mist
`$12.75
`
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`vis
`
`Frankincense & Myrrh Zum Glow Candle
`$15.50
`
`Patchouli 64 oz. Zum Laundry Soap
`$18.00
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`Patchouli 32 oz. Zum Laundry Soap
`$12.00
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`Patchouli Zum Wool DryerBalls Kit
`s13.00,
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`Patchouli Zum Hand Soap
`S750.
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`Patchouli Zum Hand SoapRefill
`$15.90.
`
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`pleasevisit this page.
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`Patchouli-Ylang Ylang Zum Mist
`$12.75
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`Patchouli-Orange Zum Mist
`$12.75
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`$12.75
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`
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`Sea Salt 64 oz. Zum Laundry Soap
`$18.00
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`Sea Salt 32 oz. Zum Laundry Soap
`$12.00
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`Sea Salt Zum WoolDryerBalls Kit
`$13.00
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`PRICE
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`Sea Salt All-Purpose Cleaner
`Si.75
`
`Sea Salt Zum Glow Candle
`$15.50
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`Sea Salt Zum Hand Soap
`$750
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`$15.00
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`$12.75
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`$8.00
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`Lavender Zum Hand Soap
`Lavender32 oz. Zum Laundry Soap
`Lavender 64 oz. Zum Laundry Soap
`O $10.01 - $25.00
`$7.50
`$12.00
`$18.00
`
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`» Home Care
`Gifts
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`she
`hand Seap {q
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`natural ingredane
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`
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`Lavender Zum HandSoapRefill
`$15.00
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`LavenderAll-Purpose Cleaner
`STL75
`
`Lavender-Cedar Zum Mist
`$12.75
`
`SCENT
`
`OO Woodsy
`Fresh
`Herbal
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`oo0oo0oo0o00 Floral
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`SIZE
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`2 floz.
`4 floz
`702.
`12 02.
`16 fl oz.
`32 floz.
`
`PRICE
`QO $0.00 - $10.00
`© $10.01 - $25.00
`
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`Oo I
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`0 2 ()
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`MEET THE LINEUP.
`Meetthe Zum lineupincluding Zum counter cleaner and Zum laundry soap. These gentle tidy-uppers are plant-pewered to perfection,
`featuring simple ingredients and no parabens, phosphates, sulfates, ammonia, bleach,or artificial acids. We handcrafted the Zum family of
`products to clean yourkitchen, bathroom, and laundry so you can make cleaning up a pick-me-up. Add in someextra zen to your homewith
`Zum Mist aromatherapy spray or Zum glow candles.
`
`2 floz.
`4 floz.
`702.
`O toz.
`O 6 floz.
`O 32 floz.
`O 64 floz.
`PRICE
`
`0O O
`
`© $0.00 - $10,00
`QO $10.01 - $25.00
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