Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`
`ESTTA Tracking number:
`
`ESTTA1243240
`
`Filing date:
`
`10/23/2022
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding no.
`
`92080601
`
`Party
`
`Correspondence
`address
`
`Submission
`
`Filer's name
`
`Filer's email
`
`Signature
`
`Date
`
`Defendant
`Compharm GmbH
`
`M. TERESHCHUK
`COMPHARM GMBH
`340 S LEMON AVE #5380
`WALNUT, CA 91789
`UNITED STATES
`Primary email: info@compharm.net
`Secondary email(s): ouuuuuukh@aol.com
`No phone number provided
`
`Answer
`
`Tereshchuk
`
`info@compharm.net, ouuuuuukh@aol.com
`
`/M. Tereshchuk/
`
`10/23/2022
`
`Attachments
`
`Respondent answer.pdf(4648421 bytes )
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`23 October 2022
`
`
`
`COMPHARM GMBH
`340 S LEMON AVE #5380
`WALNUT, CA 91789
`UNITED STATES
`
`
`
`
`
`Squish Beauty LLC,
`
`Petitioner
`
`
`
`
`
`
`
`
`
`
`
`
`
`Cancellation No. 92080601
`
`Registration No. 3345863
`
`v.
`
`Compharm GmbH,
`
`
`
`
`
`Respondent
`
`RESPONDENT ANSWER
`
`Respondent denies allegations of Petitioner as false.
`
`ComPharm GmbH registered in the Trade Register of the District Court of Frankfurt am
`
`Main, Germany, under HRB 90066 is in good standing.
`
`A proprietary disposable cosmetic applicator Squishy® was built for various cosmetic
`
`products (EXHIBIT 1: a presentation of Squishy® copied from www.squishy.info; to watch
`
`videos, click on corresponding links). Numerous patents were granted worldwide to secure
`
`the intellectual property for Squishy® (EXHIBIT 2). A line for the serial production of
`
`Squishy® has been developed by a leading German packaging machine manufacturer (an
`
`investment of over 120 000 EUR). Thousands secondary packages for Squishy® have been
`
`manufactured. Squishy® was presented at numerous trade events (EXHIBIT 3: Deutscher
`
`Handelskongress and Beauty Forum). Multiple attempts were made to bring the proprietary
`
`Squishy® into the commerce. Samples were shared with potential trade partners and investors.
`
`1
`
`

`

`A test marketing was conducted with a mock selling of Squishy® to determine its market
`
`price. Based on the persistent pursuance of, albeit not on the achieved commercialization of
`
`Squishy®, which Respondent sincerely regrets, the registration of the mark was prolonged.
`
`Beyond an exchange of a few applicators for a token price, the commercialization of Squishy®
`
`was not successful for objective reasons.
`
`An extraordinary epochal paradigmatic global shift in the consumer attitude toward
`
`disposable plastic packaging over the last decade and the legal ban in Europe on single-use
`
`plastic packaging (Directive (EU) 2019/904 includes “wet wipes”) made the first generation
`
`of single-use disposable applicators Squishy® outdated. Therefore, a second generation of the
`
`multiple-use refillable Squishy® has been developed (see a prototype in EXHIBIT 4): the user
`
`refills Squishy® with a liquid cosmetic (e.g., deodorant, after-shave, or sunscreen), squishes
`
`Squishy® from the bottom to have the cosmetic moisturize the soft white pad on the opposite
`
`side, applies the cosmetic on the skin, rinses Squishy® under tap water, if necessary, and
`
`keeps it till the next use. Preliminary manufacturing and distribution arrangements are being
`
`made in order to launch the second generation Squishy® on world markets within one year.
`
`The trademark Squishy® is essential for the proprietary squishable cosmetic applicator,
`
`various cosmetics for its refill, and numerous related cosmetic products and applications in
`
`International Class 3 and protects the investment into them. Respondent has never had an
`
`intent to abandon the mark Squishy®. The pre-marketing phase of Squishy® took longer than
`
`expected due to the required considerable investment into the technology underlying
`
`Squishy®, the unforeseeable paradigmatic global shift in the consumer attitude toward
`
`disposable plastics, the legal ban on single-use cosmetics, and the COVID pandemic.
`
`
`
`
`
`
`
`2
`
`

`

`Specifically for grouped allegations of Petitioner:
`
`1. Respondent is not currently selling any goods bearing Respondent's Mark;
`
`Respondent does not sell any of the goods listed in its registration in International
`
`Class 3 under Respondent's Mark online or through any other channels of trade;
`
`Respondent is not presently using Respondent's Mark in commerce in connection with
`
`the goods identified in its registration in International Class 3
`
`The trademark Squishy® has been used in association with the technological, patent, and
`
`business development of commercial products in International Class 3: various cosmetics
`
`delivered by the squishable applicator Squishy® and other related cosmetic products
`
`(EXHIBIT 1). Though no monetary sales of Squishy® have been completed, a mock sale of
`
`Squishy® to determine its market price was conducted for operational and financial forecasts.
`
`The pre-marketing phase of Squishy® took longer than expected due to the required
`
`considerable investment into the technology underlying Squishy®, the unforeseeable
`
`paradigmatic global shift in the consumer attitude toward disposable plastics, the legal ban on
`
`single-use cosmetics, and the COVID pandemic. The developed the second-generation,
`
`multiple-use, refillable Squishy® with advanced capabilities (EXHIBIT 4) and related
`
`complementary and auxiliary products in Class 3 will be on world markets within one year.
`
`2. Respondent has never made use of Respondent's Mark for all of the goods identified in
`
`its registration in International Class 3
`
`EXHIBIT 1 exemplifies dozens of various cosmetic products delivered by the proprietary
`
`cosmetic applicator Squishy® of the first generation. The disclosed second-generation,
`
`multiple-use, refillable Squishy® (EXHIBIT 4) with advanced capabilities further expands the
`
`spectrum of Squishy® by introducing a great variety of refill, complementary, and auxiliary
`
`cosmetic products essentially covering all goods in International Class 3.
`
`3
`
`

`

`3. Respondent has failed to use Respondent's Mark in commerce for the goods identified
`
`in Class 3 in the registration for Respondent's Mark and Respondent has no objective
`
`indicia of an intent to commence or resume use of Respondent's Mark for these goods;
`
`Respondent has abandoned Respondent's Mark due to nonuse with an intent not to
`
`resume use
`
`The trademark Squishy® is essential for the proprietary squishable cosmetic applicator and
`
`related cosmetic products and protects the investment into them. Respondent has never had an
`
`intent to abandon the mark Squishy®. Respondent has consistently used the mark Squishy® in
`
`association with the technological, patent, and business development of commercial products
`
`in International Class 3. The pre-marketing phase of Squishy® took longer than expected due
`
`to the required considerable investment into the technology underlying Squishy®, the
`
`unforeseeable paradigmatic global shift in the consumer attitude toward disposable plastics,
`
`the legal ban on single-use cosmetics, and the COVID pandemic. The second generation
`
`Squishy® (EXHIBIT 4) with advanced capabilities for a still broader spectrum of cosmetic
`
`products and applications has been developed in response to the paradigmatic shift in the
`
`consumer attitude toward disposable plastic packages and together with related cosmetic
`
`products in International Class 3 will be on world markets within one year.
`
`Pursuant to 15 U.S.C. §§ 1064(3) and 1127, Respondent’s Mark should be cancelled on the
`
`ground that the mark has been abandoned
`
`There is no basis for the cancellation of the mark Squishy® as it is not abandoned:
`
`- Respondent has consistently used the mark Squishy® in association with
`
`technological, patent, and business development of commercial products and
`
`applications in International Class 3, the proprietary squishable cosmetic applicator
`
`and related cosmetic products (EXHIBIT 1, EXHIBIT 2, EXHIBIT 3).
`
`4
`
`

`

`- The second generation of the proprietary squishable multiple-use refillable applicator
`
`Squishy® (EXHIBIT 4) has been developed to meet the challenge of the global
`
`paradigm shift in the consumers attitude toward disposable plastics and to ensure the
`
`regulatory compliance.
`
`- The trademark is essential for the developed proprietary squishable cosmetic
`
`applicator and related cosmetic products and applications in International Class 3 and
`
`protects the investment into them.
`
`- Respondent has never abandoned the mark Squishy®. A long pre-marketing phase of
`
`Squishy® might have produced a false impression of its abandonment. In reality, the
`
`commercialization of Squishy® required as necessary prerequisites years of
`
`development and a considerable financial investment into the underlying technology,
`
`which together with the unforeseeable paradigmatic global shift in the consumer
`
`attitude toward disposable plastics, the legal ban on single-use cosmetics, and the
`
`COVID pandemic resulted in an unfortunate delay that now expeditiously regresses.
`
`- The refillable squishable applicator Squishy® of the second generation (EXHIBIT 4)
`
`with advanced capabilities for a still broader spectrum of delivered cosmetic products
`
`and applications and related complementary and auxiliary products in International
`
`Class 3 will be on world markets within one year.
`
`Certificate of service
`
`I hereby certify that a true and complete copy of the foregoing RESPONDENT ANSWER has
`been served on Squish Beauty LLC by forwarding said copy on 23 October 2022, via email
`to: TRADEMARKS@THEBELLESGROUP.COM; LLONDON@BELLESKATZ.COM.
`
`Respectfully submitted,
`
`ComPharm GmbH
`
`/M. Tereshchuk/
`Tereshchuk
`info@compharm.net, ouuuuuukh@aol.com
`10/23/2022
`
`
`5
`
`

`

`EXHIBIT 1
`Presentation of Squishy® at www.squishy.info
`
`
`
`
`
`
`
`6
`
`

`

`Howto use Squishy”?
`Readyandeasyto use pre-filled applicator
`i]
`ra + F
`
`e hia
`remains clean. Squishy® should be used once, immediately after opening.
`
`Squishy® contains a capsule ofa liquid preparation, a soft pad, and a convenientgrip. Whenthe user presses on the
`applicator, the capsule opens andreleases the liquid that gradually infuses the pad. The user grasps the grip and can
`immediately, conveniently, and hygienically apply the preparation on the skin. The hand does not touch the pad and
`
`
`
`
`
`7
`
`

`

`Whatis inside Squishy®?
`
`Hundreds of conventional skincare and cosmetic products packagedin convenient Squishy”
`
`Squishy® can contain hundredsof various skin care and cosmetic products, almostall those that are produced today in
`conventional packages. You will see some examples below. Only a few cosmetic products (such as mascaraorlipstick) are
`not suitable for being applied with Squishy®. However, they can be easily removed with Squishy®!
`
`Oquiohy'endless variety €
`
`tactilepleasure
`
`
`
` Shaving glide Makeup remover
`
`Facialtonic
`After-shave
`Facial refresher Rose water
`Moisturizing lotionM Moisturizing lotion W
`Eau de toiletteM Eau detoiletteW
`Eau de Cologne Eau deparfum
`DeodorantM Deodorant W
`Armpit cleaning lotionM Armpit cleaning lotion W
`Hairstyling Foundation
`Colorfor short hair
`Peeling
`Face optimizerM Face optimizer W
`Anti-ageingM_ Ani-ageing W
`Firming massage Relaxing massage
`Tired leg reliefM Tired leg relief W
`Muscle relaxer Nailpolish remover
`
`M - Men; W- Women
`ComPharm
`info@compharm.net
`
`Intimatecare
`Robustcleanser
`Antiperspirant
`Sunscreen
`Anti-acne
`200 moreproducts
`
`es
`Howsupplied
`F
`* Cylinders of 10- and 20-Squishy
`(for individual use and etuirefills)
`* Etuis for 2, 4, and 10 Squishy”
`
`Arethe existing solutions not sufficient?
`
`Forget your disappointment with travel packages and wet wipes
`
`The most common on-the-go solutions today for skincare and cosmetics are travel packages (small bottles or tubes of
`conventional products) and cosmetic wet wipes (moisturized tissues). These solutions are, however, suboptimal:
`
`e Hygiene
`Touching the face with dirty hands(frankly, the handsare not always clean on the go) to apply a skincare product
`from a travel packageis not hygienic. Reusable travel packages can also get contaminated and spoil. The other way
`round, a skincare product dirties (oils) the hands that need to be washed, which may beproblematic on the go.
`
`e Portability
`Thereis no special solution for orderly carrying skincare and cosmetic products, particularly, in voluminous packages.
`Usually, people put them directly into a travel bag or a clear plastic bag for a pre-flight clearance.
`
`¢ Assortment
`The assortmentof skincare on the go is often limited to a few travel packages or wet wipes. One should also abide by
`air travel regulations and bring on board ordinarily no more than 1 liter of liquids, which limits the variety of
`conventionally packaged products.
`
`¢ Handling
`Wet wipes that roll up upon rubbingthe skin or travel packages that leak offer little comfort.
`
`¢ Volume
`Thetiny liquid volume of wet wipesis not sufficient for body care, such as sunscreen or moisturizing.
`
`8
`8
`
`
`
`

`

`Prefilled applicator 2-in-1
`Contains a preparation and a pad
`
`Variety of preparations
`Skin care, cosmetics, perfumery
`
`Tactile pleasure
`Silky massaging application
`
`Hygienic
`The handstays always clean
`Self-defined assortment
`Upto 10 various Squishy®per etui
`
`
`
`Alwaysfresh
`ComPharm
`info@compharm.net Single use (biodegradable)
`
`What makes Squishy® unique?
`
`Technological and esthetic innovation for the mobile generation
`
`Extraordinary suitability outside homeor on the go
`With the compact, 2-in-1 (containing a liquid preparation and a pad), ready and easy to use applicator Squishy®, you
`can use hundredsof skincare and cosmetic products conveniently, regularly, and in a sufficient volumein your car, on
`a trip, at work,etc.
`
`Hygienic application
`Squishy® eliminates the contact of the hand with a skincare or cosmetic preparation: the treated skin (e.g., the face)
`remains untouched bypossibly dirty hands on the go. Also, the hand stays clean from the preparation. The single-use
`packaging of Squishy® safeguards against contamination andspoiling of the preparation.
`
`Self-defined assortmentofetuis
`Youcanrefill the 2-, 4-, or 10-Squishy® on-the-go etuis to your preference. The productlabel is well seen through the
`clearlid of the etui to help you maintain the desired assortment of Squishy®.
`
`Tactile pleasure
`A pleasurable massage with the silky curved Squishy® bringsa sustainedrelief to your skin.
`
`Excellent results
`Gently massaging with Squishy® results in an even spread and a better penetration ofa skincare preparation without
`
`using it to excess.
`
`
`
`9
`
`

`

`Head-to-head comparison
`
`Squishy® vis-a-vis conventional products
`+ Deodorant
`
`Rubbing your own sweatinto the skin with a deoroll-on or a deostick is absolutely not hygienic! A useless spraying
`of a deosprayin theair is at least not smart. Squishy® Deodorant and Armpit Cleaning Lotion carefully remove the
`sweatand leave active ingredients on the skin.
`
`+ Sunscreen
`
`Asdistinct from wet wipes (andall sorts of moisturized tissues, towels, and the like), Squishy® can contain 10 to 15
`mlliquid for body care. With Squishy® Sunscreen,for example, you will be no longerleaving oily fingerprints on
`your mobile phoneor glasses or spraying the sunscreen mostly in the air. The 10-ml Squishy® fits into the regular 10-
`Squishy® etui. In addition, Squishy® makes a body application a pleasurable experience!
`
`+ Cosmeceuticals
`
`Anti-acne, anti-alopecia, antiseptics, and cleansers can be applied on a normalor an affected skin with the single-use
`Squishy® more conveniently and hygienically than with multiple-use ball-type applicators or wet wipes and cotton
`pads. With Squishy®, the user’s handsstay always free from cosmeceuticals, skin sebum or exudate.
`
`J =,) 4 Nosy
`
`|
`
`y
`
`How manybenefit-points would you ascribe to Squishy®?
`Cosmetic wet wipes (moisturized tissues) and travel packages of conventional products (small bottles or tubes) are
`alternatives to Squishy® in the on-the-go segmentofthe skincare and cosmetic market. You decide on your favorite!
`
`Large assortment on the go
`
`Compactportable etui
`
`Hygienic: the hand doesnottouch the preparation
`
`Hygienic: the hand does not touch the treated skin
`
`Norisk of thepreparation contamination and spoiling
`
`Easily handling
`
`Thepreparation volumesufficient for body care
`
`Smooth and even application
`
`Pleasurable massaging
`
`Packages(cylinders of 10 and 20 Squishy) fit standard
`holders for cups and cans
`
`Fulfilling the requirements concerning the maximal
`fluid volume onboard a plane
`
`SUM OF THE BENEFIT-POINTS
`
`+
`
`hr
`
`+
`
`+
`
`ae
`
`+
`
`&
`
`+
`
`+
`
`:
`
`i
`
`11
`
`=
`
`5
`
`e
`
`-
`
`-
`
`=
`
`+
`
`e
`
`s
`
`is
`
`2
`
`1
`
`E
`
`=
`
`+/-
`
`-
`
`fs
`
`-
`
`z
`
`2
`
`ii
`
`ep
`
`2
`
`10
`10
`
`
`
`

`

`
`
`Squishy® for the mobile generation Homo mobilis
`-
`The youngest comefirst
`
`The chic design of Squishy® matchesits super-innovative technological level and makes Squishy® a top-trend object
`among youngestcustomers. Thereis no limit for the variety of Squishy® products for a party!
`
`Tip: Squishy® is the only way you can inconspicuously, quick, and hygienic getrid of sweatin public ... or even on a date
`©
`
`-
`
`Indispensable in mobilelife
`
`Whereveryouare - at work,in your car, in public transport, elevator, while shopping, on vacation,etc. - the diversity of
`convenient, functional, hygienic, and enjoyable Squishy® will enhanceyourlife and feelings!
`
`TT:
`
`r
`
`
`ey
`
`
`
`11
`
`

`

`«
`
`Enjoy the comfort on the go
`
`Notonly Squishy® and its on-the-go etuis are well suited for your travel.
`
`info@compharm.net
`
`Cylinders of
`Squishy”fit
`well in regular
`holders for cups
`or cans
`
`Howsupplied
`* Cylinders of 10- and 20-Squishy*
`(for individual use and etui refills)
`+ Etuis for 2, 4, and 10 Squishy*
`
`ComPharm
`
`+
`
`Feel good while traveling
`
`Take on board with Squishy® as many various skincare and cosmetic products as you need.In mostinstances, the volume
`of Squishy® is 4 ml: a 10-Squishy® etui would contain only 40 mlofliquids, which is far below the allowed liquid
`volumeto be brought on board of a plane.
`
`_ With Squishy”,
`
`you do not
`\ need to worry
`
`, about bringing
`on board
`various
`osmetics and
`staying within
`the allowed
`liquid volume
`Howsupplied
`* Cylinders of 10- and 20-Squishy*
`(for individual use and etui refills)
`+ Etuis for 2, 4, and 10 Squishy*
`
`j
`
`|
`
`esri|
`
`
`
`
`ComPharm
`info@compharm.net
`
`/
`
`Take 3 kg offyour travel bag by using bio-
`degradableprefilled cosmetic applicators
`
`The 10 Squishy® in the elegant etui can
`contain the same 10 cosmetic products as
`those in the conventionalpackages above or
`any otherassortmenttoyourpreference:
`you decideyourself!
`The weight reduction saves2litersfuel on aflightfrom Frankfurt to New York
`Travellight andgreen with Squishy®!
`How supplied
`* Cylinders of10- and 20-Squishy
`(for individual use andetuirefills)
`* Etuis for 2, 4, and 10 Squishy
`
`>
`ComPharm
`info@compharm.net
`
`Sy
`&:
`
`
`
`12
`12
`
`

`

`Forget the old-fashioned
`The right time — the right place
`
`Enjoy Squishy®
`Anytime — anywhere!
`
`How can you purchase Squishy”?
`Youwill be able to purchase Squishy® in place-saving 10- or 20-Squishy® cylinders and use them one by onefor up to 10
`or 20 applications(in your bathroom, bedroom,car etc.) or for a refill of 2-, 4-, or 10-Squishy® on-the-go etuis in the
`assortment that you define on your own.
`
`Throughthe transparentetui lid you can clearly see product labels on individual Squishy® and maintain your desired
`assortment.
`
`Squiinky
`
`=
`
`= Worldwide patented applicator
`for face & body care, cosmetics
`* Developed for the use on-the-
`go, scarce time, and pleasure
`
`3 Hygienic
`
`2Alwaysfresh
`
`2 Compact and comfortably portable
`3 Self-defined assortmentof etuis
`
`2 Ready and easy to use
`» Gentle and exquisite
`
`Howsuppliede eye ye * Cylinders of 10- and 20-Squishy’6
`
`
`
`
`
`Created for initiative
`(for ibcivital use and exetl)
`+ Etuis for 2, 4, and 10 Squishy®
`modern people
`
`Wh
`
`20-Squishy® cylinders and 2-, 4-, and 10-Squishy® etuis
`
`Applications of Squishy®
`+ Cosmetics
`
`The excellent suitability and functionality of Squishy® on-the-go, self-defined assortmentof portable etuis, hygienic
`and pleasurable applications, and better cosmetic results clearly differentiate Squishy® fromall existing products for
`mobile consumers. Hundredsofface care, body care, cosmetic products, and perfumery canbe offered in Squishy® to
`meetdiverse needs of modern people on the go as well as those of demanding connoisseurs. The chic design of
`Squishy® that matchesits highly innovative technological level is poised to make Squishy® a top-trendy and status-
`defining object, particularly, among younger customers. Skin type and cosmetic selection / utilization analyses based
`on photos of used Squishy® and the face captured by customers on mobile phones and Squishy® Pleasuremeter would
`be offered as a free online service.
`- Pharmaceuticals
`
`Squishy® as a unit-dose prefilled disposable massaging applicator can be advantageously used for external
`medications. Squishy® is very easy to use and highly hygienic: it requires no gloves or washing the handsafter
`applying a medication by the patient or caregiver. Compared with conventional medications in tubes fora finger rub,
`Squishy® makesapplications more effective, pleasurable, and convenient both at homeand on the go, which should
`improvethe patient’s willingness to use a medication and treatment compliance. Squishy® is going to be developed
`for human (such as anti-inflammatory, antithrombotic, antimicrobial, therapeutic irritants) and veterinary (such as
`anti-infective, antiparasitic) indications. Squishy® will be supplied sterile with the pad covered by a protective cap.
`+ Household
`Applicators that are built on the same patented technology and possess the same unique benefits but look differently
`as Squishy® are envisaged for householdapplications, such as shoe care and polish, insect and rodentrepellant,
`indoorand auto scent, dirt, stain, and lime remover.
`+ Criminalistics
`
`Squishy® can contain reagents for visual color tests upon contact of the pad with blood,illegal substances, poisons, or
`gunshotresidues. Wiping an examined surface with Squishy® can enrich the pad with sought substances and increase
`the probability of positive findings. Squishy® eliminates the contact ofharmful reagents with the investigator’s hands
`or clothes. A spectrophotometric characterization and other detection tests (enzymatic, immunological) are possible.
`
`Disposal
`
`Squishy® is a single-use applicator produced mostly (95%) of biodegradable materials and should be disposed ofat best as
`a biowaste.
`
`
`
`13
`13
`
`

`

`ACKNOWLEDGMENT
`
`Great thanks to all those who have contributed to the development of Squishy® or otherwise, directly or indirectly,
`supported this project!
`
`Squishy®-Music
`
`« Dance, Tropical, and Triumphal by AShamaluevMusic: ashamaluevmusic.com
`
`« Lounge House Chillout Background Music, Bossa Nova, and 80s Style synth pop by Alexander Blu: facebook.com/pages/Alexander-
`Blu/216767388389934
`
`Squishy®-Star
`Lena das Sternchen
`
`
`
`Contact
`
`For strategic partners and investors: service[at]squishy[.]info
`
`
`
`
`
`
`
`14
`14
`
`

`

`EXHIBIT 2
`Intellectual property for Squishy®
`
`
`
`15
`
`

`

`EXHIBIT 3
`
`Deutscher Handelskongress and Beauty Forum
`
`
`
`
`
`16
`
`

`

`READERS’
`
`CHOICE AWARD 2 O1 9
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`BEAUTY FORUM
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`Readers’ Choice Award 2019.
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`eMCleCoe aiea
`¢ Zuriick zur Obersicht
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`SMcieeleeleig
`Prefilled biodegradable cosmetic applicator
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`Squishy®gently glides over the
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`bodycurvatures...
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`to bringyou anexquisitetactile
`pleasure and quickly improve
`cs
`yourmood
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`Morethan200cosmetic,
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`www.squishy. info
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`Worldwide patented Squishy®,a highly practical and
`pleasurable solution for using skincare and
`cosmetics on the go
`Squishy® is a worldwide patented compact massaging disposable biodegradable applicatorprefilled with a
`broad variety of skincare, cosmetics, and perfumery. When you press on the applicator, the capsule opens
`and releasestheliquid that gradually infuses the pad. You grasp the grip and can immediately, conveniently,
`and hygienically apply the preparation on the skin. The hand doesnot touch the pad and remainsclean.
`Hundreds of conventional products can be packaged in Squishy® for a convenient, hygienic, and pleasurable
`use away from homeoron the go. Moreinfo and videos at squishy.info.
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`EXHIBIT 4
`Prototype of the second-generation multiple-use refillable Squishy®
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`18
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