`
`ESTTA Tracking number:
`
`ESTTA1093722
`
`Filing date:
`
`11/06/2020
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Petition for Cancellation
`
`Notice is hereby given that the following party has filed a petition to cancel the registration indicated below.
`
`Petitioner Information
`
`Name
`
`Entity
`
`Address
`
`Attorney informa-
`tion
`
`Academy, Ltd.
`
`Limited Partnership
`
`Citizenship
`
`Texas
`
`1800 NORTH MASON ROAD
`KATY, TX 77449
`UNITED STATES
`
`OREN GELBER
`ACADEMY, LTD.
`1800 NORTH MASON ROAD
`KATY, TX 77449
`UNITED STATES
`Primary Email: legal-intellectualproperty@academy.com
`No phone number provided.
`
`Docket Number
`
`Registration Subject to Cancellation
`
`Registration No.
`
`5937078
`
`Registration date
`
`12/17/2019
`
`Registrant
`
`B'freely, LLC
`823B W 25TH ST
`HOUSTON, TX 77008
`UNITED STATES
`
`Goods/Services Subject to Cancellation
`
`Class 021. First Use: 2018/06/15 First Use In Commerce: 2019/03/11
`All goods and services in the class are subject to cancellation, namely: Stainless steel drinking straws
`with graphic designs
`
`Grounds for Cancellation
`
`Abandonment
`
`Other
`
`Trademark Act Section 14(3)
`
`cancellation in part in the nature of a restriction
`under Section 18 of the Lanham Act, 15 U.S.C.
`§ 1068
`
`Attachments
`
`Petition to Cancel BFREELY.pdf(1174868 bytes )
`
`Signature
`
`/Oren Gelber/
`
`
`
`Name
`
`Date
`
`Oren Gelber
`
`11/06/2020
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`TRADEMARK TRIAL AND APPEAL BOARD
`
`: B'freely, LLC
`: 5,937,078
`: b’freely.
`: December 17, 2019
`
`
`
`Registrant
`Reg. No.
`For
`
`Registered
`
`
`
`Assistant Commissioner of Trademarks
`Box TTAB – FEE
`P.O. Box 1451
`Alexandria, Virginia 22313-1451
`
`
`
`
`PETITION TO CANCEL
`
`The Petitioner, Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”), a limited
`
`partnership duly organized and existing under the laws of Texas, with a business address of 1800
`
`North Mason Road, Katy, Texas 77449, believes that it is being and will be damaged by the continued
`
`registration of the b’freely. mark and hereby petitions to cancel the same pursuant to15 U.S.C. § 1064,
`
`15 U.S.C. § 1068, 37 C.F.R. § 2.111, and 37 C.F.R. § 2.133. As grounds for its petition, Academy
`
`alleges the following, upon actual knowledge with respect to itself and its own acts, and upon
`
`information and belief as to other matters:
`
`
`
`(1)
`
`Academy has a well-known reputation as one of the nation’s largest full-line sporting goods
`
`retailers, operating over 200 stores in the United States and online through its academy.com website.
`
`Academy offers a wide array of goods and services intended to make it easier for everyone to enjoy
`
`more sports and outdoors activities.
`
`
`
`(2)
`
`Academy is the owner of numerous valid United States registrations and applications,
`
`including:
`
`
`FREELY
`
`
`
`
`
`SERIAL NO.
`
`90/023,201
`
`
`
` (See Exhibit 1) (the “FREELY Mark”) and others.
`
`
`
`1
`
`
`
`
`
`
`
`(3)
`
`The U.S. Patent and Trademark Office refused registration to Academy’s Application Serial
`
`No. 90/023,201 in International Class 021 under Section 2(d) of the Lanham Act, 15 U.S.C. §
`
`1052(d), on the ground that the applied-for FREELY mark conflicts with Registrant’s U.S.
`
`Registration No. 5,937,078.
`
`
`
`(4)
`
`Academy maintains that there is no likelihood of confusion, mistake, or deception between
`
`its FREELY Mark and Registrant’s b’freely. mark
`
`
`
`(5)
`
`A review of Registrant’s website, www.befreely.com, demonstrates that Registrant is not
`
`currently selling or offering for sale any product. See Exhibit 2.
`
`
`
`(6)
`
`Upon information and belief, Registrant does not currently sell or offer for sale “Stainless
`steel drinking straws with graphic designs” in the United States under the mark b’freely.
`
`
`(7)
`
`Upon information and belief, Registrant has not used the b’freely. mark in over a year.
`
`
`(8)
`
`Upon information and belief, Registrant does not have a present intention to resume use of
`
`the b’freely mark in the United States.
`
`
`(9)
`
`Upon information and belief, Registrant has abandoned the b’freely mark shown in
`
`Registration No. 5,937,078 based on non-use of the mark in commerce in the United States with no
`
`intent to resume use in the United States, in connection with all of the goods listed in the Registration.
`
`
`(10) Accordingly, in view of Registrant’s non-use and abandonment of the b’freely. mark in
`
`Registration No. 5,937,078, Registrant is not entitled to continued registration for the mark under
`
`Section 14(3) of the Lanham Act, 15 U.S.C. § 1064(3), and as such, registration for the b’freely.
`
`mark should be cancelled in its entirety.
`
`
`
`2
`
`
`
`
`
`(11)
`
`In the alternative, and only in the event that the Board denies Academy’s claims of non-
`
`use and abandonment, Academy seeks cancellation in part of Registration No. 5,937,078 in the
`
`nature of a restriction under Section 18 of the Lanham Act, 15 U.S.C. § 1068.
`
`
`(12) Academy submits that any alleged likelihood of confusion (which Academy denies) will
`
`be avoided if Registrant’s U.S. Registration No. 5,937,078 is restricted and narrowed as set forth
`
`below.
`
`
`
`(13) Upon information and belief, the recitation of goods in Registrant’s U.S. Registration No.
`
`5,937,078 is overly broad, and Academy requests that the description of goods be restricted in a
`
`manner that is consistent with Registrant’s actual use of the mark in U.S. commerce and in a
`manner that avoids any likelihood of confusion with Academy’s FREELY Mark.
`
`
`
`(14) Accordingly, Academy requests that the description of goods in Registrant’s U.S.
`Registration No. 5,937,078 for the mark b’freely. be restricted to: “Stainless steel drinking straws
`
`with graphic designs not sold in connection with reusable water bottles offered for sale via
`
`Registrant’s dedicated website only.”
`
`
`
`(15) Such partial cancellation of Registrant’s registration to “Stainless steel drinking straws with
`graphic designs not sold in connection with reusable water bottles offered for sale via Registrant’s
`dedicated website only,” will avoid a likelihood of confusion with Academy’s applied-for
`
`FREELY Mark (Serial No. 90/023,201).
`
`
`
`(16)
`
`If Registrant’s registration’s is not cancelled, such registration may continue to block the
`registration of Academy’s FREELY application, Serial No. 90/023,201. Such registration would
`
`be a source of damage and injury to Academy and the purchasing public.
`
`
`
`3
`
`
`
`
`
`WHEREFORE, Academy prays that this Petition be sustained and that Registration No.
`
`5,937,078, be cancelled for non-use and abandonment, or alternatively partially cancelled and
`
`restricted to “Stainless steel drinking straws with graphic designs not sold in connection with
`reusable water bottles offered for sale via Registrant’s dedicated website only.”
`
`
`
`Pursuant to 37 C.F.R. § 2.6(a)(17), the statutory filing fee of $400 is being charged
`
`electronically to Petitioner’s counsel’s credit card.
`
`
`
`
`
`
`
`
`
`
`
`Respectfully submitted for Academy,
`
`
`
`
`
`
`
`
`By:
`
`
`
`
`
`
`
`
`
`
`
`
`Oren Gelber
`Academy, Ltd.
`1800 N. Mason Road
`Katy, TX 77449
`ogelber@academy.com
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`November 6, 2020
`
`Date:
`Enclosures: Exhibits 1-2
`
`
`Filing Fee ($400)
`
`
`
`4
`
`
`
`
`
`
`
`
`
`
`
`EXHIBIT 1
`EXHIBIT 1
`
`
`
`11/6/2020
`
`Trademark Electronic Search System (TESS)
`
`United States Patent and Trademark Office
`
`Home|Site Index|Search|FAQ|Glossary|Contacts|eBusiness|eBiz alerts|News
` Trademarks > Trademark Electronic Search System (TESS)
`
`TESS was last updated on Fri Nov 6 03:17:22 EST 2020
`
`
`
`
`
`
`
`
`Logout Please logout when you are done to release system resources allocated for you.
`Record 1 out of 1
`
`
`
`
`
` ( Use the "Back" button of the Internet Browser to return to TESS)
`
`Word Mark
`B'FREELY.
`Goods and Services IC 021. US 002 013 023 029 030 033 040 050. G & S: Stainless steel drinking straws with graphic designs. FIRST USE:
`20180615. FIRST USE IN COMMERCE: 20190311
`
`Standard Characters
`Claimed
`Mark Drawing Code
`(4) STANDARD CHARACTER MARK
`Serial Number
`88451178
`Filing Date
`May 29, 2019
`Current Basis
`1A
`Original Filing Basis 1A
`Published for
`October 1, 2019
`Opposition
`Registration Number 5937078
`Registration Date
`December 17, 2019
`Owner
`(REGISTRANT) B'freely, LLC LIMITED LIABILITY COMPANY TEXAS 823B W 25th St Houston TEXAS 77008
`Type of Mark
`TRADEMARK
`Register
`PRINCIPAL
`Live/Dead Indicator
`LIVE
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`|.HOME | SITE INDEX| SEARCH | eBUSINESS | HELP | PRIVACY POLICY
`
`tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:m749o.2.1
`
`1/1
`
`
`
`
`
`
`
`
`
`
`
`EXHIBIT 2
`EXHIBIT 2
`
`
`
`11/6/2020
`
`stainless steel straw | b'freely | online eco friendly product store
`
`Home
`
`Collections
`
`About
`
`Contact
`
`Blog
`
`Log In
`
`0
`
`No product
`
`Home
`About
`Hit Us Up
`Order Status
`Shipping
`Returns & Exchanges
`© 2023 b'freely, LLC | info@bfreely.com | Houston, TX
`
`https://www.bfreely.com
`
`1/1
`
`We are Around Town
`
`500 m
`
`Map data ©2020 Google
`Report a map error
`
`We are Around Town
`
`500 m
`
`Map data ©2020 Google
`Report a map error
`
`
`
`11/6/2020
`
`Shop | b'freely
`
`Home
`
`Collections
`
`About
`
`Contact
`
`Blog
`
`Log In
`
`0
`
`C o l l e c t i o n s
`
`Ou(cid:568) p(cid:568)emie(cid:568)e (cid:428)olle(cid:428)tion has o(cid:468)fi(cid:428)ially laun(cid:428)hed.
`Ne(cid:623) desi(cid:469)ns & sizes a(cid:568)e a(cid:622)aila(cid:427)le. vimited (cid:567)uantity
`a(cid:622)aila(cid:427)le (cid:468)o(cid:568) this desi(cid:469)n. Che(cid:428)k it out.
`
`(cid:427)'(cid:427)old. Stand out & stand up.
`
`
`b' freely | b'you
`
`We don’t have any products to
`show here right now.
`
`Home
`About
`Hit Us Up
`Order Status
`Shipping
`Returns & Exchanges
`© 2023 b'freely, LLC | info@bfreely.com | Houston, TX
`
`https://www.bfreely.com/shop
`
`1/1
`
`We are Around Town
`
`500 m
`
`Map data ©2020 Google
`Report a map error
`
`We are Around Town
`
`500 m
`
`Map data ©2020 Google
`Report a map error
`
`

Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ ChargeStill Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.

This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.

One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site