Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`ESTTA1148914
`07/26/2021
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`ESTTA Tracking number:
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`Filing date:
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`Proceeding
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`Party
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`Correspondence
`Address
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`Submission
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`Filer's Name
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`Filer's email
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`Signature
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`Date
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`Attachments
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`92075480
`
`Plaintiff
`David W. Blachley
`
`DAVID W BLACHLEY
`6333 E VERMONT STREET
`LONG BEACH, CA 90803
`UNITED STATES
`Primary Email: David@durashutter.com
`Secondary Email(s): David@moreviewshutter.com
`949-350-6577
`
`Motion to Amend Pleading/Amended Pleading
`
`David W. Blachley
`
`David@durashutter.com
`
`/David W. Blachley/
`
`07/26/2021
`
`Amended petition.pdf(145987 bytes )
`Exhibit A.pdf(5766487 bytes )
`Exhibit B.pdf(4438192 bytes )
`Exhibit C.pdf(1934707 bytes )
`Exhibit D.pdf(364579 bytes )
`Exhibit E.pdf(204131 bytes )
`Exhibit F.pdf(1142325 bytes )
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`Cancellation No. 92075480
`
`Mark: MORVIEW 
`
`DAVID W. BLACHLEY
`
`Plaintiff,
`
`vs.
`
`BLINDS TO GO (U.S.) INC.
`
`Defendant.
`
`
`
`
`AMENDED PETITION TO CANCEL
`
`Pursuant to 15 U.S.C. §§ 1064, 1068, 37 C.F.R. § 2.111(b), and TBMP § 309.03(d),
`
`DAVID W. BLACHLEY (“Plaintiff”) believes he is being and that he will continue to be damaged
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`by United States Trademark Registration No. 6142468 for the mark MORVIEW currently owned
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`by BLINDS TO GO (U.S.) INC’s (“Defendant”), a Delaware corporation with its principal place
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`of business at 70 Wood Ave, Edison, NJ 08820, and hereby petitions to cancel said registration.
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`Respondent’s Registration is described as follows:
`
`Mark:
`
`Goods:
`
`MORVIEW
`
`“Interior window coverings, namely, window shades, pleated shades,
`indoor window blinds, vertical indoor blinds, horizontal indoor blinds,
`venetian blinds, roller shades and parts thereof; non- metal window
`accessories, namely, ribs, cords, head rails and bottom rails sold as a
`unit with indoor window blinds and shades; Indoor window coverings
`systems comprised of handles, cords, supports, brackets, wands,
`rollers, pins, rings, locks, tacks and made of textile, wood, metal,
`plastic, PVC, bamboo, aluminum, and vinyl sold as a unit; Custom
`indoor blinds, namely, roller blinds; non-metal traverse curtain rods,
`poles and replacement parts thereof; non-metal brackets, frames, bolts
`and fasteners for installing window coverings; Non-metal ribs for
`interior blinds; indoor blinds, namely, roller blinds; non-metal child
`safety products, namely, string and cord winders for use on blinds,
`window coverings, and door coverings” in International Class 020
`
`(cid:1005) 
`AMENDED PETITION TO CANCEL
`
`

`

`Services:
`
`
`Filed:
`
`“Custom manufacturing of window coverings, namely, window
`shades, pleated shades, window blinds, vertical blinds, horizontal
`blinds, venetian blinds, roller shades and parts thereof; custom
`manufacturing of window shutters and
`fabric valances”
`in
`International Class 040
`
`Aug. 31, 2018
`
`Alleged First Use:
`
`5-31-2020
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`Registered:
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`Sep. 01, 2020
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`As grounds for cancellation, Petitioner alleges that:
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`PARTIES
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`1.
`
`2.
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`Plaintiff is an individual, residing in the state of California.
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`On information and belief, Defendant is a Delaware corporation, having its
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`principal place of business in Edison, New Jersey.
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`PETITIONER’S PRIOR RIGHTS
`
`3.
`
`Plaintiff is actively engaged in the interior window coverings services and
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`manufacturing of window coverings under the mark MORVIEW and MOORE VIEW, and as such
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`Plaintiff applied in International Classes 020 and 040 for the goods and services (“Goods and
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`Services”). See Exhibit A.
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`4.
`
`Plaintiff is the inventor and patent holder of window shutter Products. See Patents
`
`7,536,766, 8,091,281, 7.987,565, 8,522.478, 6,622,433, 6,854,211 attached as Exhibit B.
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`Mentioned patents relate to Shutters. The Plaintiff invented the process of producing shutters
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`which reduces manufacturing time and costs.
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`5.
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`Plaintiff has been using the mark MORVIEW/MOORE VIEW in the United States
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`exclusively and continuously since at least as early as May 2010 in connection with these Goods
`
`(cid:1006) 
`AMENDED PETITION TO CANCEL
`
`

`

`and Services, and has not abandoned said mark. See Exhibit C. Plaintiff pleads common law rights
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`to his MORVIEW mark based on use of the mark in the window coverings industry.
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`6.
`
`The Plaintiff is an owner of the domain name MORVIEWSHUTTERS.COM that
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`incorporates his common law mark MORVIEW. Plaintiff’s website and personal LinkedIn page
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`show products which incorporate MORVIEW mark. See Exhibit D. See also videos advertising
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`products under MORVIEW mark http://blachley.com/video/553151443,
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`https://vimeo.com/250216866/803fbe1440.
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`7.
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`Internet archive reveals that the Plaintiff has been advertising his MORVIEW
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`products on the website MORVIEWSHUTTERS.COM since October 2017 (before the Defendant
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`filed a trademark application). See Exhibit E.
`
`8.
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`Plaintiff has and continues to invest significant time, money, and effort, to promote
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`the reputation of the marks MORVIEW as widely as possible and to identify the mark MORVIEW
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`as the source of the Goods and Services. As a result of its activities, Petitioner has developed
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`extremely valuable goodwill in the mark MORVIEW throughout the United States.
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`9.
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`According to the USTPO records, Defendant owns Registration No. 6142468 for
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`the mark MORVIEW in International Classes 020 and 040 for the following goods and services:
`
`“Interior window coverings, namely, window shades, pleated shades, indoor window
`blinds, vertical indoor blinds, horizontal indoor blinds, venetian blinds, roller shades and
`parts thereof; non- metal window accessories, namely, ribs, cords, head rails and bottom
`rails sold as a unit with indoor window blinds and shades; Indoor window coverings
`systems comprised of handles, cords, supports, brackets, wands, rollers, pins, rings, locks,
`tacks and made of textile, wood, metal, plastic, PVC, bamboo, aluminum, and vinyl sold
`as a unit; Custom indoor blinds, namely, roller blinds; non-metal traverse curtain rods,
`poles and replacement parts thereof; non-metal brackets, frames, bolts and fasteners for
`installing window coverings; Non-metal ribs for interior blinds; indoor blinds, namely,
`roller blinds; non-metal child safety products, namely, string and cord winders for use on
`blinds, window coverings, and door coverings” in International Class 020, and
`
`“Custom manufacturing of window coverings, namely, window shades, pleated shades,
`window blinds, vertical blinds, horizontal blinds, venetian blinds, roller shades and parts
`
`(cid:1007) 
`AMENDED PETITION TO CANCEL
`
`

`

`thereof; custom manufacturing of window shutters and fabric valances” in International
`Class 040.
`
`10.
`
`Defendant claims May 31, 2020 as its date of first use in United States commerce
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`for the mark MORVIEW.
`
`11.
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`Defendant knew of Plaintiff’s prior use of the mark. In 2015 Plaintiff entered into
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`a Licensing Agreement (“Agreement”) with Defendant. See Exhibit F. The agreement allowed
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`Licensee/Defendant to market Plaintiff’s Products using "its own trade-marks and branding" See
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`Section 2(b) of the Agreement.
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`12.
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`Defendant failed to perform terms of the agreement. Defendant has modified
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`Plaintiff’s Patented Products in an inferior, limited, and overpriced fashion and marketed them
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`without Plaintiff’s authorization and without paying royalties. Further, Defendant filed the USPT
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`application for registration of the mark MORVIEW ser. No. 88101200.
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`COUNT I - PRIOR USE OF THE MARK
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`Plaintiff incorporates the above paragraphs herein by reference.
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`Plaintiff’s date of first use of his mark MORVIEW/ MOORE VIEW in commerce
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`13.
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`14.
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`of at least as early as May 2010 is prior to the date of Defendant’s claimed date of first use of May
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`31, 2020, by approximately 10 years.
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`15.
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`Petitioner has made exclusive and continuous use of MORVIEW/MOORE VIEW
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`in commerce in connection with its Good and Services in the United States since at least as early
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`as May 2010, and as such has priority.
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`COUNT II - LIKELIHOOD OF CONFUSION
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`Plaintiff incorporates the above paragraphs herein by reference.
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`Defendant’s mark is identical to the mark used by Plaintiff in Plaintiff’s use in
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`16.
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`17.
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`commerce for the interior window coverings and manufacturing of window coverings industry.
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`(cid:1008) 
`AMENDED PETITION TO CANCEL
`
`

`

`18.
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`Plaintiff’s use and promotion of his MORVIEW/MOORE VIEW Mark has led to
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`the establishment of substantial goodwill and consumer recognition in the mark “MORVIEW”.
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`19.
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`Plaintiff’s first use of his Mark in connection with the interior window coverings
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`and manufacturing of window coverings is well-prior to Defendant’s Earliest Priority Date.
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`20.
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`Plaintiff had established rights in his MORVIEW Mark prior to Defendant’s stated
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`Earliest Priority Date.
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`21.
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`22.
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`Defendant’s Mark subsumes Plaintiff’s MORVIEW Mark in its entirety.
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`Defendant’s Mark so closely resembles Plaintiff’s Mark as to be likely, when used
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`in connection with Applicant’s goods and services, to cause confusion, or to cause mistake, or to
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`deceive under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d).
`
`23.
`
`Registration of MORVIEW Mark in Classes 020 and 040 resulted in damage to
`
`Plaintiff because registration for Defendant’s Mark by Defendant supports statutory rights in favor
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`of Defendant in connection with the interior window coverings and manufacturing of window
`
`coverings, and in violation and derogation of Plaintiff’s prior and superior rights in his MORVIEW
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`Mark, and because Plaintiff’s extensive use of his MORVIEW mark establishes valid common
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`law rights for Plaintiff in that mark.
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`24.
`
`Defendant was well aware of the prior use in commerce by Plaintiff and filed this
`
`Application despite having knowledge of Plaintiff’s mark and prior rights and sought to mislead
`
`the USPTO by filing the Application.
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`25.
`
`Defendant had contractual relationship with Plaintiff and pursuant to the licensing
`
`agreement it could use Plaintiff’s intellectual property rights within certain bounds that did not
`
`include the use of Plaintiff’s trademark.
`
`(cid:1009) 
`AMENDED PETITION TO CANCEL
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`

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`26.
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`Defendant was involved in multiple rights disputes with Plaintiff before registration
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`the mark. Plaintiff has been providing services and selling products related to window coverings
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`under the mark MORVIEW since the early 2010s. This constitutes prima facie evidence of actual 
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`confusion in the marketplace, and has caused severe damage to Plaintiff’s income, reputation, and
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`goodwill.
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`27.
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`Bad faith is not an independent claim in this opposition filing but rather part of the
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`overall necessary analysis regarding the likelihood-of-confusion.
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`28.
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`Defendant had knowledge of Plaintiff’s prior rights at the time of filing and
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`Defendant knew it would benefit from the reputation and goodwill Plaintiff generated when
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`promoting Plaintiff’s products.
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`29.
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`In view of the similarity of the respective marks, identical channels of trade and the
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`identical goods and services offered for sale by the respective parties, Defendant’s mark
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`MORVIEW is identical to Plaintiff’s mark MORVIEW, therefore to be likely to cause confusion,
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`or to cause mistake, or to deceive as to source by suggesting that Defendant’s goods and services
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`are associated with or approved, endorsed, affiliated, authorized, or sponsored by Plaintiff; and
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`Plaintiff has made exclusive prior and continuous use of its mark MORVIEW and has not
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`abandoned such.
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`30.
`
`As Plaintiff’s rights in his MORVIEW mark are well established and exercised
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`publicly by Plaintiff, Defendant’s use of the mark creates a likelihood of confusion in the
`
`marketplace and therefore opposition based on likelihood of confusion should be sustained.
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`Additionally, registration should be canceled as this mark was registered in bad faith adding to the
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`likelihood of confusion on this mark.
`
`COUNT III - LIKELIHOOD OF DILUTION
`
`(cid:1010) 
`AMENDED PETITION TO CANCEL
`
`

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`31.
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`Plaintiff incorporates the above paragraphs herein by reference.
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`32. Well-prior to Defendant’s registration and intent to use, Plaintiff’s MORVIEW
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`Mark became distinctive and famous in relation to window coverings under the Trademark Act,
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`15 U.S.C. § 1125(c).
`
`33.
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`Defendant’s registration of MORVIEW Mark within the stated categories is likely
`
`to cause dilution of Plaintiff’s well-established rights in his MORVIEW Mark under the
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`Trademark Act, 15 U.S.C. § 1125(c).
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`34.
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`As Plaintiff’s rights in his MORVIEW mark were established in the marketplace
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`prior to Defendant’s first stated use, a registration of Defendant’s mark causes dilution of
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`Plaintiff’s rights, and therefore the registration should be canceled.
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`COUNT IV – FRAUD
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`35.
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`36.
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`Plaintiff incorporates the above paragraphs herein by reference.
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`Defendant knowingly made a false statement about its application here as
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`Defendant knew about the Plaintiff’s prior rights and used the registration of Mark in an attempt
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`to block the Plaintiff, rightful owner, from obtaining registrations.
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`37.
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`The parties at hand have long tried to negotiate a coexistence relationship and rather
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`than work out a business relationship amicably Defendant has proceeded to deceive the USPTO
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`in Defendant’s Application.
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`38.
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`Defendant made the following declaration with its application knowing full well of
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`Plaintiff’s outstanding claims and prior use of Plaintiff’s MORVIEW mark. “To the best of the
`
`signatory’s knowledge and belief, no other persons, except, if applicable, concurrent users, have
`
`the right to use the mark in commerce, either in the identical form or in such near resemblance as
`
`(cid:1011) 
`AMENDED PETITION TO CANCEL
`
`

`

`to be likely, when used on or in connection with the goods/services of such other persons, to cause
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`confusion or mistake, or to deceive.”
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`39.
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`Our case law makes it clear that “[f]raud in procuring a trademark registration or
`
`renewal occurs when an applicant knowingly makes false, material representation of fact in
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`connection with his application.” Torres v. Cantine Torresella S.r.l. , 1 U.S.PQ.2d 1483, 1484
`
`(Fed. Cir. 1986).
`
`40.
`
`In In Re: Bose Corporation, the Federal Circuit held that “[t]here is no fraud if a
`
`false misrepresentation is occasioned by an honest misunderstanding or inadvertence without a
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`willful intent to deceive.” In re Bose Corp (580 F3d 1240, 91 USPQ2d 1938, 1941 (Fed Cir 2009))
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`In the present matter, there was not merely an honest misunderstanding, the Defendant had long
`
`known about Plaintiff’s prior rights and the parties had long communicated regarding this matter.
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`41.
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`Plaintiff has previously put Defendant on notice that using his MORVIEW mark,
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`would cause Plaintiff to defend and seek all legal remedies to protect Plaintiff first used rights.
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`Defendant, having knowledge about Plaintiff’s right decided to register MORVIEW mark making
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`false statement to USPTO that it was not aware about any persons who could claim rights to use
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`the mark.
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`42.
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`Defendant’s mark should be canceled as this mark has been fraudulently registered
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`with the USPTO.
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`PRAYER FOR RELIEF
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`WHEREFORE, Plaintiff is damaged and will continue to be damaged by Defendant’s
`
`existing Registration, and therefore Plaintiff requests that Registration No. 6142468 be cancelled
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`for these above causes.
`
`(cid:1012) 
`AMENDED PETITION TO CANCEL
`
`

`

`
`
`Dated: July 26, 2021
`
`
`
`Respectfully submitted,
`By: /David W. Blachley/
`David W. Blachley
`
`
`
`CERTIFICATE OF SERVICE
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`I hereby certify that a true and complete copy of the foregoing Amended Petition to cancel
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`and Exhibits have been served on BLINDS TO GO (U.S.) INC. by forwarding said copy on July
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`26, 2021, via email to: nslifkin@harrisbeach.com, trademarks@harrisbeach.com, authorized
`
`person Neal L. Slifkin.
`
`
`
`
`
`Dated: July 26, 2021
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`
`
`
`
`
`
`Respectfully submitted,
`By: /David W. Blachley/
`David W. Blachley
`
`
`
`
`
`(cid:1013) 
`AMENDED PETITION TO CANCEL
`
`

`

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`Exhibit (cid:36)
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`Exhibit A
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`

`

`10 Minute
`SHUTTER SYSTEM
`
`4 Easy Steps - No machinery- Go Mobile
`
`$
`
`All parts to cut-down
`and assemb le custom sizes
`
`• Per sq ft
`
`2000sf, 160-3ftx5ft panels= $5.00sf
`1500sf -120 -3ftx5ft pane l = $6.00sf
`1 OOOsf - 80 -3ftx5ft panels = $6 .50sf
`
`World Only PVC Free
`Furniture Grade Laminate
`Plantation Shutter
`
`ｾＬＮＮ＠Ｎｾ＠
`
`........
`MADE IN THE USA
`ｾＧ＠
`
`AWARD WINNING DESIGN
`48 PATENT AWARDS
`
`MORE VIEW SHUTTER
`World only PVC free furniture/flooring grade laminate shutter
`Most durable, scratch, stain, & fade proof shutter material
`• New mitered panel design with concealed self-close hinges
`• Hidden dual tilt control with modular re -placeable components
`• Durable furniture /flooring grade laminate shutter offers superior durability.
`Laminate is much easier to clean and maintain than PVC material. staple free
`replaceable components ideal hospitality, commercial and the modern
`homeowner demand for a durable affordable shutter.
`
`

`

`(cid:1) (cid:1)
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`(cid:2)(cid:3)(cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:9)(cid:5)(cid:10)(cid:11)(cid:12)(cid:13)(cid:1)
`Revolutionary
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`- Per non-compete and non-disclosure agreement
`Confidential
`1(cid:5)(cid:10)(cid:28)(cid:9)(cid:23)(cid:3)(cid:10)(cid:8)(cid:9)(cid:11)(cid:6)(cid:1)(cid:1)(cid:14)(cid:1)5(cid:3)(cid:12)(cid:1)(cid:10)(cid:5)(cid:10)(cid:14)(cid:17)(cid:5)!(cid:20)(cid:3)(cid:8)(cid:3)(cid:1)(cid:11)(cid:10)(cid:23)(cid:1)(cid:10)(cid:5)(cid:10)(cid:14)(cid:23)(cid:9)(cid:21)(cid:17)(cid:6)(cid:5)(cid:21)(cid:7)(cid:12)(cid:3)(cid:1)(cid:11)(cid:18)(cid:12)(cid:3)(cid:3)!(cid:3)(cid:10)(cid:8)(cid:1)(cid:1)
`
`(cid:14)(cid:1)(cid:15)(cid:16)(cid:17)(cid:9)(cid:8)(cid:9)(cid:10)(cid:18)(cid:1)(cid:10)(cid:3)(cid:19)(cid:1)(cid:20)(cid:6)(cid:11)(cid:10)(cid:8)(cid:11)(cid:8)(cid:9)(cid:5)(cid:10)(cid:1)(cid:21)(cid:22)(cid:7)(cid:8)(cid:8)(cid:3)(cid:12)(cid:1)(cid:23)(cid:3)(cid:21)(cid:9)(cid:18)(cid:10)(cid:1)(cid:6)(cid:9)(cid:24)(cid:3)(cid:1)(cid:10)(cid:5)(cid:1)(cid:5)(cid:8)(cid:22)(cid:3)(cid:12)(cid:1)
`
`(cid:14)(cid:1)(cid:25)(cid:7)(cid:20)(cid:3)(cid:12)(cid:9)(cid:5)(cid:12)(cid:1)(cid:6)(cid:9)(cid:18)(cid:22)(cid:8)(cid:26)(cid:1)(cid:10)(cid:5)(cid:9)(cid:21)(cid:3)(cid:1)(cid:9)(cid:10)(cid:21)(cid:7)(cid:6)(cid:11)(cid:8)(cid:9)(cid:10)(cid:18)(cid:1)(cid:27)(cid:1)(cid:3)(cid:10)(cid:3)(cid:12)(cid:18)(cid:13)(cid:1)(cid:3)(cid:28)(cid:28)(cid:9)(cid:17)(cid:9)(cid:3)(cid:10)(cid:8)(cid:1)(cid:1)(cid:1)(cid:1)
`
`(cid:14)(cid:1)(cid:29)(cid:20)(cid:1)(cid:8)(cid:5)(cid:1)(cid:30)(cid:31) (cid:1)!(cid:5)(cid:12)(cid:3)(cid:1)(cid:5)(cid:20)(cid:3)(cid:10)(cid:1)(cid:4)(cid:9)(cid:3)(cid:19)(cid:21)(cid:1)(cid:8)(cid:5)(cid:1)(cid:8)(cid:22)(cid:3)(cid:1)(cid:5)(cid:7)(cid:8)(cid:21)(cid:9)(cid:23)(cid:3)(cid:1)
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` Moore View
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`2(cid:5)(cid:5)(cid:12)(cid:3)(cid:1)3(cid:9)(cid:3)(cid:19)(cid:1)(cid:25)(cid:22)(cid:7)(cid:8)(cid:8)(cid:3)(cid:12)(cid:1)(cid:20)(cid:11)(cid:8)(cid:3)(cid:10)(cid:8)(cid:3)(cid:23)(cid:1)(cid:8)(cid:3)(cid:17)(cid:22)(cid:10)(cid:5)(cid:6)(cid:5)(cid:18)(cid:13)(cid:1)(cid:20)(cid:12)(cid:5)(cid:4)(cid:9)(cid:23)(cid:3)(cid:21)(cid:1)(cid:11)(cid:10)(cid:1)(cid:3)(cid:16)(cid:17)(cid:9)(cid:8)(cid:9)(cid:10)(cid:18)(cid:1)(cid:10)(cid:3)(cid:19)(cid:1)(cid:5)(cid:20)(cid:8)(cid:9)(cid:5)(cid:10)(cid:1)
`
`(cid:19)(cid:22)(cid:3)(cid:10)(cid:1)(cid:9)(cid:8)(cid:1)(cid:17)(cid:5)!(cid:3)(cid:21)(cid:1)(cid:8)(cid:5)(cid:1)(cid:19)(cid:9)(cid:10)(cid:23)(cid:5)(cid:19)(cid:1)(cid:17)(cid:5)(cid:4)(cid:3)(cid:12)(cid:9)(cid:10)(cid:18)(cid:21)/(cid:1)(cid:1)
`
`.(cid:1) (cid:23)(cid:3)(cid:21)(cid:9)(cid:18)(cid:10)(cid:1) (cid:7)(cid:10)(cid:6)(cid:9)(cid:24)(cid:3)(cid:1) (cid:11)(cid:10)(cid:13)(cid:8)(cid:22)(cid:9)(cid:10)(cid:18)(cid:1) (cid:3)(cid:6)(cid:21)(cid:3)(cid:1) (cid:5)(cid:10)(cid:1) (cid:8)(cid:22)(cid:3)(cid:1) !(cid:11)(cid:12)(cid:24)(cid:3)(cid:8)(cid:1) (cid:5)(cid:28)(cid:28)(cid:3)(cid:12)(cid:21)(cid:1) (cid:11)(cid:1)
`
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`Moore View
`
`50+ issued patent claims: No:6,622,433 No:6,854,211 No:7,055,231 No:7,987,565 No: 7,536,766 B1 No: 8,091,28 +Awarded & pending patents. DuraShutter.com +Copy Rights
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`(cid:9)(cid:10)
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