`
`ESTTA Tracking number:
`
`ESTTA986033
`
`Filing date:
`
`07/08/2019
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Petition for Cancellation
`
`Notice is hereby given that the following party has filed a petition to cancel the registration indicated below.
`
`Petitioner Information
`
`Name
`
`Entity
`
`Address
`
`Correspondence
`information
`
`Salt Life, LLC
`
`Limited Liability Company
`
`Citizenship
`
`Georgia
`
`322 South Main Street
`Greenville, SC 29601
`UNITED STATES
`
`Jason A Pittman / Tim F. Williams
`Dority & Manning, P.A.
`75 Beattie Place, Suite 1100
`Greenville, SC 29601
`UNITED STATES
`jpittman@dority-manning.com, timw@dority-manning.com, litdocket-
`ing@dority-manning.com
`8642711592
`
`Registration Subject to Cancellation
`
`Registration No.
`
`5242512
`
`Registration date
`
`07/11/2017
`
`Registrant
`
`Salt Water Life Inc.
`7 Maple Street
`Mendon, MA 01756
`UNITED STATES
`
`Goods/Services Subject to Cancellation
`
`Class 025. First Use: 2017/04/17 First Use In Commerce: 2017/04/17
`All goods and services in the class are subject to cancellation, namely: Headwear, namely, caps and
`hats
`
`Grounds for Cancellation
`
`Priority and likelihood of confusion
`
`Trademark Act Sections 14(1) and 2(d)
`
`Dilution by blurring
`
`Dilution by tarnishment
`
`Trademark Act Sections 14(1) and 43(c)
`
`Trademark Act Sections 14(1) and 43(c)
`
`Marks Cited by Petitioner as Basis for Cancellation
`
`U.S. Registration
`No.
`
`3762960
`
`Application Date
`
`08/06/2009
`
`Registration Date
`
`03/23/2010
`
`Foreign Priority
`
`NONE
`
`
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Date
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the words "SALT LIFE".
`
`Class 016. First use: First Use: 2003/10/00 First Use In Commerce: 2003/10/00
`Stickers
`Class 025. First use: First Use: 2003/10/00 First Use In Commerce: 2003/10/00
`Caps; Shirts; Surf wear
`
`U.S. Registration
`No.
`
`2959429
`
`Registration Date
`
`06/07/2005
`
`Application Date
`
`09/04/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`SALT LIFE
`
`NONE
`
`Class 025. First use: First Use: 2003/10/02 First Use In Commerce: 2003/10/02
`Clothing and apparel, namely, caps, shirts, T-shirts, [ underwear, socks, pants,
`sweaters, jackets, shoes, sandals, ] bathing suits, Bermuda shorts, walking
`shorts, [ wet suits, ] swim trunks, caps with visors, visors, fleece pullovers, sweat
`shirts, surf wear, [ briefs, boxer briefs, panties, wind resistant jackets ]
`
`U.S. Registration
`No.
`
`4627064
`
`Registration Date
`
`10/28/2014
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Application Date
`
`03/22/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2003/10/02 First Use In Commerce: 2003/10/02
`Clothing, namely, hats, caps, shirts, T-shirts, shorts, swim trunks, visors, fleece
`pullovers, sweat shirts, surf wear,jackets, pants, bandanas, sun sleeves,
`
`
`
`dresses and footwear
`
`U.S. Registration
`No.
`
`4562190
`
`Registration Date
`
`07/08/2014
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Application Date
`
`10/09/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the words "Salt Life" in stylized form with crossed fishing
`poles between the "Salt" and "Life" and with a skull positioned above the
`crossed fishing poles.
`
`Class 025. First use: First Use: 2007/01/05 First Use In Commerce: 2007/01/05
`Clothing, namely, shirts, sweat shirts and caps
`
`U.S. Registration
`No.
`
`4324994
`
`Registration Date
`
`04/23/2013
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Application Date
`
`06/07/2011
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2013/02/13 First Use In Commerce: 2013/02/13
`Clothing and apparel, namely, jackets, pants [, shoes, and sandals ]
`
`
`
`U.S. Registration
`No.
`
`4335287
`
`Registration Date
`
`05/14/2013
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Application Date
`
`12/10/2010
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the stylized words"Salt Life" with the crest of a wave ap-
`pearing below the words.
`
`Class 025. First use: First Use: 2013/03/11 First Use In Commerce: 2013/03/11
`Women's clothing, namely, caps, shirts,T-shirts, [ pants, shoes, sandals, flip-
`flops, beach shoes, walking shorts, caps with visors, ] sweat shirts [ and
`surfwear ]
`
`U.S. Registration
`No.
`
`5091373
`
`Registration Date
`
`11/29/2016
`
`Word Mark
`
`Design Mark
`
`SALT LIFE
`
`Application Date
`
`10/16/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the words "Salt Life" in stylized form.
`
`Class 025. First use: First Use: 2003/10/00 First Use In Commerce: 2003/10/00
`Clothing and apparel, namely, jackets, pants, shoes, sandals, bathing suits,
`shorts and sweat shirts; sun protective clothing, namely, bandanas
`
`U.S. Registration
`No.
`
`4852462
`
`Application Date
`
`10/20/2014
`
`Registration Date
`
`11/10/2015
`
`Foreign Priority
`
`NONE
`
`
`
`Word Mark
`
`Design Mark
`
`LIVE THE SALT LIFE
`
`Date
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`Men's, women's clothing and apparel, namely, caps, shirts, T-shirts, Pants,
`Bathing Suits, Bermuda Shorts, Shorts, SwimTrunks, Hats, Caps with visors,
`Fleece Pullovers, Sweat Shirts, Surf Wear; Athletic apparel, namely, shirts, hats,
`caps
`
`U.S. Registration
`No.
`
`4471719
`
`Registration Date
`
`01/21/2014
`
`Word Mark
`
`Design Mark
`
`LIVE THE SALT LIFE
`
`Application Date
`
`06/21/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 035. First use: First Use: 2010/11/01 First Use In Commerce: 2010/11/01
`Online retail store services and retailstore services featuring clothing, jewelry,
`sports and outdoor living related merchandise
`Class 038. First use: First Use: 2010/11/01 First Use In Commerce: 2010/11/01
`Social media services, namely, the provision of interactive forums in which users
`may exchange information, recordings,videos, and photographs about outdoor-
`related activities
`
`U.S. Registration
`No.
`
`4905379
`
`Registration Date
`
`02/23/2016
`
`Word Mark
`
`LIVE THE SALT LIFE
`
`Application Date
`
`06/21/2012
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 028. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`sportsman's fishing bags; waterproof bags especially adapted for sports equip-
`ment; fishing equipment, namely, insulatedfish storage bags
`
`U.S. Registration
`No.
`
`4905378
`
`Registration Date
`
`02/23/2016
`
`Word Mark
`
`Design Mark
`
`LIVE THE SALT LIFE
`
`Application Date
`
`06/21/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 020. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`Beach chairs
`
`U.S. Registration
`No.
`
`4905376
`
`Registration Date
`
`02/23/2016
`
`Word Mark
`
`LIVE THE SALT LIFE
`
`Application Date
`
`06/20/2012
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 024. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`Banners and flags of textile; Beach towels; Cloth banners; Towels
`
`U.S. Registration
`No.
`
`4902144
`
`Registration Date
`
`02/16/2016
`
`Word Mark
`
`Design Mark
`
`LIVE THE SALT LIFE
`
`Application Date
`
`06/20/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 021. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`Insulating sleeves holders for beveragecups, cans, and bottles; portable coolers;
`cups, mugs and drinking glasses
`
`U.S. Registration
`No.
`
`4895967
`
`Registration Date
`
`02/02/2016
`
`Application Date
`
`06/20/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`LIVE THE SALT LIFE
`
`NONE
`
`Class 018. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`All-purpose carrying bags; backpacks; beach bags; beach umbrellas; dog
`leashes;luggage; bags for sports, namely, waterproof bags
`
`
`
`Attachments
`
`77798829#TMSN.png( bytes )
`85883591#TMSN.png( bytes )
`85749357#TMSN.png( bytes )
`85339855#TMSN.png( bytes )
`85195561#TMSN.png( bytes )
`85754930#TMSN.png( bytes )
`86428849#TMSN.png( bytes )
`85658203#TMSN.png( bytes )
`85658035#TMSN.png( bytes )
`85657572#TMSN.png( bytes )
`85656434#TMSN.png( bytes )
`85656310#TMSN.png( bytes )
`85656277#TMSN.png( bytes )
`Petition for Cancellation 7-8-19.pdf(217904 bytes )
`
`Signature
`
`Name
`
`Date
`
`/jason a pittman/
`
`Jason A Pittman
`
`07/08/2019
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`In the matter of trademark U.S. Registration No.: 5,242,512
`
`Salt Life, LLC,
`
`Cancellation No.: ______________________
`
`
`
`
`
`
`
`Petitioner,
`
`v.
`
`Salt Water Life, Inc.,
`
`Registrant.
`
`
`
`
`
`Mark: SALT WATER LIFE
`
`
`
`
`
`
`
`PETITION FOR CANCELLATION
`
`
`
`
`Salt Life, LLC (“Petitioner” or “Salt Life”), a limited liability company organized under
`
`the laws of Georgia having a place of business at 322 South Main Street, Greenville, SC, 29601,
`
`believes it will be damaged by the continued registration of U.S. Trademark Registration No.
`
`5,242,512 for the alleged mark SALT WATER LIFE (referred to herein sometimes as the
`
`“Registrant’s Mark” or “Registrant’s designation”) for “headwear, namely, caps and hats” in
`
`International Class 025, registered by Salt Water Life, Inc. (“Registrant”), on July 11, 2017.
`
`Therefore, Salt Life hereby petitions to cancel the registration of the same pursuant to § 14 of the
`
`Lanham Act (15 U.S.C. § 1064).
`
`
`
`As grounds in support of its Petition for Cancellation, Petitioner asserts as follows:
`
`1.
`
`Upon information and belief, Salt Water Life, Inc., is the owner of U.S.
`
`Registration No. 5,242,512 (“the ‘512 Registration”), registered on July 11, 2017, for the alleged
`
`mark SALT WATER LIFE for “headwear, namely, caps and hats” in International Class 025.
`
`
`
`Page 1 of 9
`
`
`
`2.
`
`Upon information and belief, the application resulting in the ‘512 Registration,
`
`U.S. Application Serial No. 86972945 (“the ‘945 Application”), was filed on an intent-to-use
`
`basis on or about April 12, 2016.
`
`3.
`
`Upon information and belief, Registrant filed a Statement of Use relevant to the
`
`‘945 Application, alleging both a first use anywhere and a first use in commerce of April 17,
`
`2017 for its alleged mark SALT WATER LIFE on or with “Headwear, namely, caps and hats.”
`
`4.
`
`Since long prior to the April 12, 2016 filing date of the ‘945 Application, or any
`
`date of first use alleged therein or any other alleged date of first use in commerce of the SALT
`
`WATER LIFE designation by Registrant, Petitioner and/or its predecessors in interest have used,
`
`advertised, and promoted the marks SALT LIFE and LIVE THE SALT LIFE as trademarks
`
`(referred to collectively herein as the “SALT LIFE marks”), service marks, and/or have
`
`analogous usage in a trademark or service mark sense or alternatively in a trade name sense, or
`
`use analogous to trademark, service mark or trade name usage, in commerce and/or in interstate
`
`commerce, in connection with numerous goods and/or services, including products related to the
`
`field of clothing, caps, hats and apparel and in connection with other products and/or services.
`
`5.
`
`Salt Life or its predecessors have continuously used, advertised, and promoted the
`
`mark SALT LIFE in connection with various products related to the field of clothing and apparel
`
`and in connection with other products and services since at least as early as October 2003.
`
`6.
`
`Salt Life is the owner of all rights, title, and interest in trademarks that include the
`
`formative words SALT LIFE and LIVE THE SALT LIFE. Petitioner owns extensive common
`
`law rights to its SALT LIFE marks by virtue of the aforementioned use of the marks in
`
`
`
`Page 2 of 9
`
`
`
`commerce. Petitioner also owns United States trademark registrations on the principal register
`
`for its SALT LIFE marks, including at least the following United States trademark registrations.
`
`Trademark
`
`U.S.
`Trademark
`Reg. No.
`3,762,960 August 6,
`2009
`
`SALT LIFE
`
`2,959,429
`
`
`
`September 4,
`2003
`
`International Class &
`Goods/Services
`
`Filing Date Date of First
`Use in
`Commerce
`October 2003 Class 16: Stickers
`Class 25: Caps,
`shirts, surf wear.
`October 2003 Class 25: Clothing
`and apparel, namely,
`caps, shirts, T-shirts,
`bathing suits,
`Bermuda shorts,
`walking shorts, swim
`trunks, caps with
`visors, visors, fleece
`pullovers, sweat
`shirts, surf wear.
`October 2003 Class 25: Clothing,
`namely, hats, caps,
`shirts, T-shirts,
`shorts, swim trunks,
`visors, fleece
`pullovers, sweat
`shirts, surf wear,
`jackets, pants,
`bandanas, sun
`sleeves, dresses and
`footwear.
`January 2007 Class 25: Clothing,
`namely, shirts, sweat
`shirts and caps.
`
`SALT LIFE
`
`4,627,064 March 22,
`2013
`
`4,562,190 October 9,
`2012
`
`SALT LIFE
`
`4,324,994
`
`June 7, 2011
`
`
`
`February
`2013
`
`Class 25: Clothing
`and Apparel, Namely,
`Jackets, Pants, Shoes,
`and Sandals
`
`
`
`Page 3 of 9
`
`
`
`4,335,287 December 10,
`2010
`
`5,091,373 October 16,
`2012
`
`
`
`
`
`LIVE THE SALT LIFE
`
`4,852,462 October 20,
`2014
`
`March 2013 Class 25: Women’s
`Clothing, Namely,
`Caps Shirts T-Shirts,
`Pants, Shoes,
`Sandals, Flip Flops,
`Beach Shoes Walking
`Shorts, Caps with
`Visors, Sweat Shirts
`and Surf Wear
`October 2003 Class 25: Clothing
`and apparel, namely,
`jackets, pants, shoes,
`sandals, bathing suits,
`shorts and sweat
`shirts; sun protective
`clothing, namely
`bandanas
`January 2011 Class 25: For:
`Men’s, Women’s
`Clothing and
`Apparel, Namely,
`Caps, Shirts, T-
`Shirts, Pants, Bathing
`Suits, Bermuda
`Shorts, Shorts, Swim
`Trunks, Hats, Caps
`with Visors, Fleece
`Pullovers, Sweat
`Shirts, Surf Wear;
`Athletic Apparel,
`Namely, Shirts, Hats,
`Caps
`Class 35: For: online
`retail store services
`and retail store
`services featuring
`clothing, jewelry,
`sports and outdoor
`living related
`merchandise; and
`Class 38: For: social
`media services,
`namely, the provision
`of interactive forums
`
`LIVE THE SALT LIFE
`
`4,471,719
`
`June 21, 2012 November
`2010
`
`
`
`Page 4 of 9
`
`
`
`LIVE THE SALT LIFE
`
`4,905,379
`
`June 21, 2012
`
`LIVE THE SALT LIFE
`
`4,905,378
`
`June 21, 2012
`
`LIVE THE SALT LIFE
`
`4,905,376
`
`June 20, 2012
`
`LIVE THE SALT LIFE
`
`4,902,144
`
`June 20, 2012
`
`LIVE THE SALT LIFE
`
`4,895,967
`
`June 20, 2012
`
`in which users may
`exchange
`information,
`recordings, videos,
`and photographs
`about outdoor-related
`activities
`January 2011 Class 28: For:
`sportsman's fishing
`bags; waterproof bags
`especially adapted for
`sports equipment;
`fishing equipment,
`namely, insulated fish
`storage bags
`January 2011 Class 20: For: beach
`chairs
`January 2011 Class 24: For:
`Banners and flags of
`textile; Beach towels;
`Cloth banners;
`Towels
`January 2011 Class 21: For:
`Insulating sleeves
`holders for beverage
`cups, cans, and
`bottles; portable
`coolers; cups, mugs
`and drinking glasses
`January 2011 Class 18: For: all-
`purpose carrying
`bags; backpacks;
`beach bags; beach
`umbrellas; dog
`leashes; luggage;
`bags for sports,
`namely, waterproof
`bags
`
`
`
`7.
`
`The registrations referenced above are valid and subsisting, in full force and
`
`effect, and constitute prima facie and/or conclusive evidence of Petitioner’s exclusive right to
`
`use the marks in commerce in connection with the goods specified in the registrations.
`
`
`
`Page 5 of 9
`
`
`
`8.
`
`Petitioner has priority of use in all respects for its SALT LIFE marks relative to
`
`Registrant’s SALT WATER LIFE designation as used in conjunction with all relevant goods
`
`and services, including those identified in the ‘512 Registration, because Petitioner’s use of its
`
`SALT LIFE and LIVE THE SALT LIFE marks long precedes the filing date of the ‘945
`
`Application and Registrant’s April 17, 2017 date of alleged first use.
`
`9.
`
`Petitioner’s SALT LIFE marks are inherently distinctive and have acquired
`
`distinctiveness through the long, continuous, and exclusive use of the SALT LIFE marks so that
`
`consumers associate the SALT LIFE marks with a single source. The trademark and service
`
`mark SALT LIFE has been used nationally to promote goods to the consuming public and such
`
`use has occurred since as early as 2003.
`
`10.
`
`Salt Life’s use of the SALT LIFE name and the SALT LIFE marks, in word,
`
`stylized and logo form has been substantially exclusive for more than a decade.
`
`11.
`
`Salt Life has generated millions of dollars of revenue through the sale of millions
`
`of products bearing the SALT LIFE marks, including approximately one million t-shirts bearing
`
`the SALT LIFE trademark, to consumers across the United States and internationally.
`
`12.
`
`Salt Life has invested millions of dollars to market the SALT LIFE trademarks
`
`through print and internet advertising channels and the use of brand ambassadors throughout the
`
`United States.
`
`13.
`
`Through its advertising, including its brand ambassadors, the SALT LIFE marks
`
`have permeated the market and are known and recognized.
`
`14.
`
`As a result of Salt Life’s regular, extensive, and well-publicized use, as well as
`
`the above-mentioned advertising, marketing, promotion, and sales, the SALT LIFE name and the
`
`
`
`Page 6 of 9
`
`
`
`SALT LIFE marks, in word, stylized and logo form have become famous and are associated
`
`exclusively with Salt Life and its high quality goods. Indeed, the SALT LIFE name and mark, in
`
`word, stylized and logo form have become famous within the meaning of 15 U.S.C. § 1125(c)
`
`prior to any use of the SALT WATER LIFE designation by Registrant and the filing date of the
`
`‘945 Application.
`
`15.
`
`Petitioner and its predecessors have made substantial investment in advertising,
`
`marketing, and promoting Petitioner’s goods under Petitioner’s SALT LIFE marks. Petitioner
`
`and its predecessors have extensively used, advertised, promoted, and offered Petitioner’s goods
`
`bearing Petitioner’s SALT LIFE marks to the public through various channels of trade in
`
`commerce. Accordingly, Petitioner’s customers and the public in general have come to know
`
`and recognize Petitioner’s SALT LIFE marks to associate the same with Petitioner and/or the
`
`goods sold by Petitioner.
`
`16.
`
`The SALT LIFE marks are symbolic of the extensive goodwill and consumer
`
`recognition that Petitioner has established through substantial expenditures of time, effort and
`
`other resources in the advertising and promotion of the goods Petitioner sells and offers for sale
`
`under the SALT LIFE marks.
`
`17.
`
`As a result of Petitioner’s regular, extensive, and well-publicized use, as well as
`
`the above-mentioned advertising, marketing, promotion, and sales, Petitioner’s SALT LIFE
`
`marks have become famous and are associated exclusively with Petitioner and its high quality
`
`goods. Indeed, Petitioner’s SALT LIFE marks became famous within the meaning of 15 U.S.C.
`
`§ 1125(c) prior to the April 12, 2016 filing date of the ‘945 Application and/or any alleged first
`
`use of the designation SALT WATER LIFE by Registrant.
`
`
`
`Page 7 of 9
`
`
`
`18.
`
`Registrant’s SALT WATER LIFE designation is confusingly similar in sound,
`
`appearance, connotation, and overall commercial impression to Petitioner’s SALT LIFE marks.
`
`19.
`
`Because Registrant’s SALT WATER LIFE designation is for the same or similar
`
`goods and services offered by Petitioner, the channels of trade through which Registrant’s
`
`products, and Petitioner’s products and services are the same or overlap. Such similarities are
`
`likely to cause confusion, mistake or to deceive consumers and lead consumers to believe
`
`Registrant’s goods and services as designated are goods and services of Petitioner, or in some
`
`way backed by, sponsored by, franchised by, approved by, associated with, or otherwise
`
`connected with the good name and reputation of Petitioner, to the damage and injury of the
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`public, and to the damage and injury of Petitioner and its goodwill in its SALT LIFE marks.
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`20.
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`Registrant’s SALT WATER LIFE designation so resembles Petitioner’s SALT
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`LIFE marks that registration and use of the SALT WATER LIFE designation by Registrant is
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`likely to cause confusion, mistake or to deceive consumers and lead consumers to believe
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`Registrant’s goods and services as designated are goods and services of Petitioner, or in some
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`way backed by, sponsored by, franchised by, approved by, associated with, or otherwise
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`connected with the good name and reputation of Petitioner, to the damage and injury of the
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`public, and to the damage and injury of Petitioner and its goodwill in its SALT LIFE marks.
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`21.
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`Registrant’s SALT WATER LIFE designation so resembles Petitioner’s SALT
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`LIFE marks that use of the SALT WATER LIFE designation will cause dilution of the
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`distinctive qualities of Petitioner’s SALT LIFE marks by blurring Petitioner’s SALT LIFE marks
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`from association with a single source, namely Petitioner. Such dilution will cause or is likely to
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`cause damage and injury to Petitioner and its goodwill in its SALT LIFE marks.
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`Page 8 of 9
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`WHEREFORE, Petitioner believes it will be damaged by continued registration of the
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`SALT WATER LIFE mark and prays that the present Petition for Cancellation be granted in
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`favor of Petitioner and that U.S. Registration No. 5,242,512 be cancelled.
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`Respectfully submitted,
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`Date: July 8, 2019
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`DORITY & MANNING, P.A.
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` / Jason A. Pittman
`Jason A. Pittman
`jpittman@dority-manning.com
`Tim F. Williams
`tim@dority-manning.com
`DORITY & MANNING, P.A.
`Attorneys at Law
`75 Beattie Place, Suite 1100
`Greenville, SC 29601
`Phone: 864-271-1592
`Fax: 864-335-0127
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`Attorney for Petitioner
`Salt Life, LLC
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`Page 9 of 9
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