Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`
`ESTTA Tracking number:
`
`ESTTA922552
`
`Filing date:
`
`09/17/2018
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Petition for Cancellation
`
`Notice is hereby given that the following party has filed a petition to cancel the registration indicated below.
`
`Petitioner Information
`
`Name
`
`Entity
`
`Address
`
`Correspondence
`information
`
`DRINK HAPPY BRANDS, LLC
`
`Limited Liability Company
`
`Citizenship
`
`AZ
`
`1959 S. Power Rd., Ste. 103-117
`Mesa, AZ 85206
`UNITED STATES
`
`Steven J. Miller
`Associate
`Schmeiser, Olsen & Watts LLP
`18 E. University Dr., Ste. 101
`Mesa, AZ 85201
`UNITED STATES
`trademarks@iplawusa.com
`480-655-0073
`
`Registration Subject to Cancellation
`
`Registration No.
`
`4497563
`
`Registration date
`
`03/18/2014
`
`Registrant
`
`FRC Balance LLC
`4455 East Camelback Road, Suite B100
`Phoenix, AZ 85018
`UNITED STATES
`
`Goods/Services Subject to Cancellation
`
`Class 043. First Use: 2013/10/29 First Use In Commerce: 2013/10/29
`All goods and services in the class are subject to cancellation, namely: Juice Bar Services featuring
`both juices and smoothies; Bar services featuring juice and smoothies; coffee and juice bar services
`
`Grounds for Cancellation
`
`The mark is merely descriptive
`
`Trademark Act Sections 14(1) and 2(e)(1)
`
`Fraud on the USPTO
`
`Trademark Act Section 14(3); In re Bose Corp.,
`580 F.3d 1240, 91 USPQ2d 1938 (Fed. Cir.
`2009)
`
`Related Proceed-
`ings
`
`Cancellation Proceeding No. 92066092
`
`Attachments
`
`PetitionToCancel.pdf(190023 bytes )
`Exhibit1-6.pdf(2698909 bytes )
`
`
`
`ESTTA Tracking number:
`
`ESTTA922552
`
`Filing date:
`
`09/17/2018
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Petition for Cancellation
`
`Notice is hereby given that the following party has filed a petition to cancel the registration indicated below.
`
`Petitioner Information
`
`Name
`
`Entity
`
`Address
`
`Correspondence
`information
`
`DRINK HAPPY BRANDS, LLC
`
`Limited Liability Company
`
`Citizenship
`
`AZ
`
`1959 S. Power Rd., Ste. 103-117
`Mesa, AZ 85206
`UNITED STATES
`
`Steven J. Miller
`Associate
`Schmeiser, Olsen & Watts LLP
`18 E. University Dr., Ste. 101
`Mesa, AZ 85201
`UNITED STATES
`trademarks@iplawusa.com
`480-655-0073
`
`Registration Subject to Cancellation
`
`Registration No.
`
`4497563
`
`Registration date
`
`03/18/2014
`
`Registrant
`
`FRC Balance LLC
`4455 East Camelback Road, Suite B100
`Phoenix, AZ 85018
`UNITED STATES
`
`Goods/Services Subject to Cancellation
`
`Class 043. First Use: 2013/10/29 First Use In Commerce: 2013/10/29
`All goods and services in the class are subject to cancellation, namely: Juice Bar Services featuring
`both juices and smoothies; Bar services featuring juice and smoothies; coffee and juice bar services
`
`Grounds for Cancellation
`
`The mark is merely descriptive
`
`Trademark Act Sections 14(1) and 2(e)(1)
`
`Fraud on the USPTO
`
`Trademark Act Section 14(3); In re Bose Corp.,
`580 F.3d 1240, 91 USPQ2d 1938 (Fed. Cir.
`2009)
`
`Related Proceed-
`ings
`
`Cancellation Proceeding No. 92066092
`
`Attachments
`
`PetitionToCancel.pdf(190023 bytes )
`Exhibit1-6.pdf(2698909 bytes )
`
`
`
`Exhibit7.pdf(5033385 bytes )
`Exhibit8-9.pdf(765502 bytes )
`
`Signature
`
`Name
`
`Date
`
`/Steven J. Miller/
`
`Steven J. Miller
`
`09/17/2018
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`In the Matter of Trademark Registration Nos.: 4497563
`
`Mark: JUBY TRUE
`
`Registered March 18, 2014
`
`__________________________________
`
`
`
`
`
`
`DRINK HAPPY BRANDS, LLC
`
`
`
`
`
`
`
`
`
`
`
`Petitioner,
`
`
`
`
`
`
`v.
`
`
`
`
`
`
`
`
`
`
`
`FRC BALANCE LLC,
`
`
`
`
`
`
`
`
`
`
`
`
`Respondent.
`__________________________________
`
`
`)
`)
`)
`)
`)
`)
`)
`)
`)
`)
`)
`
`Cancellation No: _______________
`
`PETITION TO CANCEL
`
`
`
`COMES NOW Petitioner (hereinafter, “Drink Happy”), a corporation organized
`
`and existing under the laws of Arizona with a principal place of business located at 1959
`
`S. Power Rd., Ste. 103-117, Mesa, Arizona 85206, by and through counsel Schmeiser,
`
`Olsen & Watts, L.L.P., believing that it has been and will continue to be damaged by
`
`U.S. Trademark Registration No. 4497563 for the design mark “JUBY TRUE,” and
`
`hereby petitions for cancellation of same pursuant to Section 14(1) of the Lanham
`
`Trademark Act of 1946 (“Lanham Act”), 15 U.S.C. § 1064(1).
`
`
`
`Respondent FRC Balance LLC (“FRC”), a corporation organized and existing
`
`under the laws of Arizona with a principal place of business located at 4455 East
`
`Camelback Rd., Ste. B100, Phoenix, Arizona 85018, is the registered owner of U.S.
`
`Trademark Registration No. 4497563, which was improperly issued for at least the
`
`reasons described herein.
`
`1
`
`
`
`
`
`
`Petitioner hereby petitions to cancel U.S. Trademark Registration No. 4497563
`
`based on the following.
`
`The Parties
`
`1.
`
`Petitioner is an Arizona limited liability company with its principal place
`
`of business at 1959 S. Power Rd., Ste. 103-117, Mesa, Arizona 85206,
`
`2.
`
`Upon information and belief, Respondent is an Arizona limited liability
`
`company with its principal place of business at 4455 E. Camelback Rd., Ste. B-100,
`
`Phoenix, Arizona 85018.
`
`Petitioner’s Registration and Use of its Mark
`
`3.
`
`Petitioner is the owner of valid and subsisting United States Trademark
`
`JUBI® Registration No. 4952953 in International Class 5 (“JUBI Mark”) on the Principal
`
`Register in the United States Patent and Trademark Office. Attached hereto as Exhibit 1
`
`is a true and correct printout from the United States Patent and Trademark Office
`
`electronic database showing the current status and title of the registration as of September
`
`10, 2018.
`
`4.
`
`Petitioner has used the mark described under registration no. 4952953 in
`
`interstate commerce continuously since at least January 14, 2016 in connection with the
`
`manufacture, distribution, provision, offering for sale, sale, marketing, advertising, and
`
`promotion of homeopathic supplements (drink shots) for calming, relaxing, and
`
`centering.
`
`5.
`
`Because of its widespread, continuous, and exclusive use of the JUBI
`
`Mark to identify its homeopathic supplement drink shots for calming, relaxing, and
`
`2
`
`
`
`
`centering and Petitioner as their source, Petitioner owns valid and subsisting federal
`
`statutory and common law rights to the JUBI Mark.
`
`6.
`
`Petitioner’s JUBI Mark is distinctive to both the consuming public and
`
`Petitioner’s trade.
`
`7.
`
`Petitioner’s homeopathic supplement product contains no natural fruit,
`
`vegetable, or other botanical juice.
`
`8.
`
`Petitioner does not offer juice bar, coffee bar, restaurant, or other services.
`
`Respondent’s Registration and Use of its Mark
`
`9.
`
`Upon information and belief, Respondent is the owner of improperly
`
`registered United States Trademark JUBY TRUE (design) Registration No. 4952953 in
`
`International Class 43 (“JUBI TRUE Mark”) on the Principal Register in the United
`
`States Patent and Trademark Office. Attached hereto as Exhibit 2 is a true and correct
`
`printout from the United States Patent and Trademark Office electronic database showing
`
`the current status and title of the registration as of September 10, 2018.
`
`10.
`
`Upon information and belief, Respondent is the owner of a restaurant
`
`chain including juice bars offering juice bar services featuring both juices and smoothies;
`
`bar services featuring juice and smoothies; and coffee and juice bar services including
`
`juices and smoothies comprising natural, cold-pressed fruit, vegetable, and similar all-
`
`natural juices.
`
`Standing
`
`11.
`
`Petitioner and Respondent are the parties currently litigating In Re. the
`
`Matter of Trademark Registration No. 4952953, Cancellation Proceeding No. 92066092,
`
`a matter now before the Trademark Trial and Appeal Board.
`
`3
`
`
`
`
`12.
`
`Petitioner has a real interest in acting to cancel Respondent’s JUBY TRUE
`
`Mark, whereupon Respondent may not continue to assert its JUBY TRUE Mark against
`
`Petitioner in the aforementioned Cancellation Proceeding.
`
`13.
`
`Petitioner has a reasonable basis for believing that it will suffer damage
`
`through potential loss of its JUBI registered trademark should Respondent succeed in its
`
`Petition to cancel Petitioner’s JUBI Mark.
`
`14.
`
`If registration no. 4952953 for Petitioner’s JUBI Mark is cancelled by the
`
`Board, Petitioner will need to undertake nationwide rebranding of its nootropic product.
`
`15.
`
`Petitioner has marketed and sold its nootropic product under its JUBI
`
`Mark in hundreds of locations throughout dozens of states nationwide since at least
`
`January of 2016.
`
`16.
`
`It is reasonable to believe that nationwide rebranding of Petitioner’s
`
`nootropic product will be consumptive of Petitioner’s time and employee resources.
`
`17.
`
`It is reasonable to believe that nationwide rebranding of Petitioner’s
`
`nootropic product will result of temporary or permanent loss of at least some of
`
`Petitioner’s customers.
`
`18.
`
`It is reasonable to believe the nationwide rebranding of Petitioner’s
`
`nootropic product will result in loss of sales revenue and overall profits to Petitioner.
`
`First Ground for Cancellation – Merely Descriptive
`
`19.
`
`Petitioner incorporates its allegations in paragraphs 1-18 as if fully set
`
`forth.
`
`4
`
`
`
`
`20.
`
`Respondent’s registration should be cancelled because in consists of or
`
`comprises a mark which is merely descriptive or generic under 15 U.S.C. §1052(e)(1),
`
`pursuant to TMEP §1209.03(q).
`
`21.
`
`A term which describes the provider of goods or services is also merely
`
`descriptive of those goods and services.
`
`22.
`
`Respondent offers organic, cold-pressed fruit and vegetable juices under
`
`its JUBY TRUE Mark at its Juby True restaurants. Exhibit 3.
`
`23.
`
`“TRUE FOOD” is a registered trademark (registration no. 3,620,741), also
`
`owned by Respondent FRC Balance and registered in Class 43 for “Full service, sit-down
`
`restaurant and bar services featuring organic, healthful, non-artificial and nutritious
`
`foods.” Exhibit 4.
`
`24.
`
`Respondent advertises JUBY TRUE as providing “Organic Cold-Pressed
`
`Juice” that is available “at all FRC Restaurants.” Exhibits 5 & 7.
`
`25.
`
`JUBY TRUE is a contraction of the descriptive phrase “Juice by True
`
`Foods.” Exhibits 6 & 7.
`
`26.
`
`Respondent produces, bottles, and labels its JUBY TRUE products for sale
`
`at a common source from where JUBY TRUE products are delivered to its True Food
`
`restaurants and its Juby True juice bars. Exhibit 7.
`
`27.
`
`Juice bar services provided at a Juby True juice bar include the sale of
`
`juice by True Food prominently labeled with the JUBY TRUE trademark. Exhibit 8.
`
`28.
`
`Respondent markets its JUBY TRUE-branded products at public seminars
`
`and events held at its True Food restaurants. Exhibit 7.
`
`29.
`
`Respondent’s first Juby True juice bar was a building add-on to
`
`Respondent’s existing True Food restaurant at 15191 N. Scottsdale Road in Scottsdale,
`
`Arizona. Exhibit 9.
`
`5
`
`
`
`
`30.
`
`31.
`
`32.
`
`The JUBY TRUE Mark is not incontestable.
`
`The JUBY TRUE Mark does not have secondary meaning.
`
`JUBY TRUE literally describes juice by True Food.
`
`Second Ground for Cancellation – Fraud
`
`33.
`
`Petitioner incorporates its allegations in paragraphs 1-32 as if fully set
`
`forth.
`
`34.
`
`JUBY TRUE is a contraction of the phrase “Juice By True (Food).”
`
`Exhibits 6 & 7.
`
`35.
`
`Juice by True Food is among the juice bar services offered under
`
`Respondent’s JUBY TRUE trademark. Exhibits 7 & 8.
`
`36.
`
`Respondent intentionally named, advertised, labeled, published, and
`
`marketed JUBY TRUE products and services describing juice by its True Food
`
`restaurant.
`
`37.
`
`Respondent FRC knew of facts relevant to its application for registration
`
`serial no. 86026284 (“Application”) on or before August 1, 2013, when Petitioner filed
`
`its Application for the JUBY TRUE Mark.
`
`38.
`
`At the time Respondent filed its Application, Respondent knew its JUBY
`
`TRUE Mark was merely descriptive of a characteristic of its services—namely, the
`
`provider of the services—offered under its proposed Mark.
`
`39.
`
`The JUBY TRUE Mark did not have secondary meaning at the time
`
`Respondent filed its registration Application.
`
`40.
`
`Respondent knew, or should have known, the JUBY TRUE Mark did not
`
`have secondary meaning at the time Respondent filed its registration Application.
`
`41.
`
`Regardless of its knowledge that the JUBY TRUE Mark was merely
`
`descriptive of a characteristic of its services and did not have secondary meaning,
`
`Respondent FRC intentionally filed its Application, knowing that JUBY TRUE was not
`
`6
`
`
`
`
`eligible for federal registration on the principal register for being merely descriptive of a
`
`characteristic of services offered under its applied-for Mark.
`
`42.
`
`43.
`
`Respondent’s Application itself is a false statement of fact.
`
`Respondent filed its Application with intent to deceive the Trademark
`
`Office for the purpose of obtaining federal registration of its JUBY TRUE Mark.
`
`44.
`
`CONCLUSION
`
`
`
`For at least the reasons stated herein, the Board should grant judgement in favor
`
`of Petitioner and should cancel Respondent’s Registration No. 4497563 in accordance
`
`with Section 14 of the Trademark Act, 15 U.S.C. §1064.
`
`
`
`
`
`
`
`
`
`Date: September 17, 2018
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Respectfully submitted,
`
`s: /Steven J. Miller/
`__________________________________
`Steven J. Miller, Esq.
`SCHMEISER, OLSEN & WATTS LLP
`18 E. University Dr., Ste. 101
`Mesa, AZ 85201
`Tel. – (480) 655-0073
`smiller@iplawusa.com
`Attorneys for Drink Happy Brands, LLC
`
`
`
`7
`
`
`
`
`CERTIFICATE OF SERVICE
`
`
`
` I
`
` HEREBY CERTIFY that, on the 17th day of September, 2018, I
`
`electronically filed the foregoing Petition for Cancellation with the Trademark
`
`Trial and Appeal Board using the ESTTA system. I also certify that I have served
`
`a true and complete copy of the foregoing Answer to Petition for Cancellation by
`
`delivery via email and First-Class U.S. Mail, postage prepaid, this 17th day of
`
`September, 2018 to:
`
`Sean D. Garrison, Esq.
`Bacal Law Group
`6991 East Camelback Road, Suite D-102
`Scottsdale, Arizona 85251
`(480) 245-6233
`sean.garrison@bacalgroup.com
`Attorney for FRC Balance, LLC
`
`
`
`
`
`
`By: s: /Steven J. Miller/
`
`
`
`September 17, 2018
`
`8
`
`
`
`
`
`
`Exhibit 1
`Exhibit 1
`
`
`
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`Exhibit 2
`Exhibit 2
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`Trademark Electronic Search System (TESS)
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`Word Mark
`
`Goods and
`Services
`
`Mark Drawing
`Code
`
`JUBY TRUE
`
`IC 043. US 100 101. G & S: Juice Bar Services featuring both juices and smoothies; Bar
`services featuring juice and smoothies; coffee and juice bar services. FIRST USE: 20131029.
`FIRST USE IN COMMERCE: 20131029
`
`(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
`
`Serial Number
`
`86026284
`
`Filing Date
`
`August 1, 2013
`
`Current Basis
`
`Original Filing
`Basis
`
`Published for
`Opposition
`
`Registration
`Number
`
`Registration
`Date
`
`Owner
`
`Attorney of
`Record
`
`Prior
`Registrations
`
`Description of
`Mark
`
`1A
`
`1B
`
`December 31, 2013
`
`4497563
`
`March 18, 2014
`
`(REGISTRANT) FRC Balance LLC LIMITED LIABILITY COMPANY ARIZONA 4455 East
`Camelback Road, Suite B100 Phoenix ARIZONA 85018
`
`Glenn S. Bacal
`
`3620741;3688743;4049211;AND OTHERS
`
`Color is not claimed as a feature of the mark. The mark consists of stylized words "JUBY TRUE".
`
`Type of Mark
`
`SERVICE MARK
`
`http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:1lap81.4.1
`
`9/11/2018
`
`
`
`Trademark Electronic Search System (TESS)
`
`Page 2 of 2
`
`Register
`
`Live/Dead
`Indicator
`
`PRINCIPAL
`
`LIVE
`
`|.HOME | SITE INDEX| SEARCH | eBUSINESS | HELP | PRIVACY POLICY
`
`http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:1lap81.4.1
`
`9/11/2018
`
`
`
`Exhibit 3
`Exhibit 3
`
`
`
`12/8/2017
`
`(2) Juby True - Home
`
`Like
`
`Follow
`
`Recommend
`
`Shop Now
`
`Message
`
`Juby True
`@JubyTrue
`
`Like
`
`Comment
`
`Share
`
`1717
`
`Write a comment...
`
`Press Enter to post.
`
`Juby True
`
`January 23, 2015 ·
`
`Great little blog from a beautiful Mom. First cleanse=great success! Thank
`you North Phoenix Moms Blog..xo
`
`http://citymomsblog.com/…/foodie-friday-juby-true-juice-cl…/
`
`Foodie Friday: J uby True J uice Clean se
`
`Ah yes, the joys of a juice cleanse, my first one but maybe not my last. If you are like
`me and haven't done a cleanse before, it can seem daunting. I'll be honest, I get
`hangry so I was worried...for my family's sake, of course. However, my experience…
`
`CITYMOMSBLOG.COM
`
`Like
`
`Comment
`
`Share
`
`https://www.facebook.com/JubyTrue/
`
`Chat (Off)
`
`(cid:39)(cid:51)(cid:36)(cid:1)(cid:17)(cid:17)(cid:17)(cid:23)(cid:22)(cid:24)
`
`211/392
`
`
`
`Exhibit 4
`Exhibit 4
`
`
`
`Trademark Electronic Search System (TESS)
`
`Page 1 of 2
`
`United States Patent and Trademark Office
`
`Home|Site Index|Search|FAQ|Glossary|Guides|Contacts|eBusiness|eBiz alerts|News|Help
`
`Trademarks > Trademark Electronic Search System (TESS)
`
`TESS was last updated on Thu Apr 5 04:51:02 EDT 2018
`
`Logout
`
` Please logout when you are done to release system resources allocated for you.
`
`Start List At:
`
`OR Jump
`
`to record:
`
`Record 53 out of 68
`
`return to TESS)
`
` ( Use the "Back" button of the Internet Browser to
`
`Word Mark
`
`Goods and
`Services
`
`Standard
`Characters
`Claimed
`
`Mark Drawing
`Code
`
`TRUE FOOD
`
`IC 043. US 100 101. G & S: Full service, sit-down restaurant and bar services featuring
`organic, healthful, non-artificial and nutritious foods. FIRST USE: 20090317. FIRST USE IN
`COMMERCE: 20090317
`
`(4) STANDARD CHARACTER MARK
`
`Serial Number
`
`77501250
`
`Filing Date
`
`June 17, 2008
`
`Current Basis
`
`Original Filing
`Basis
`
`Published for
`Opposition
`
`Registration
`Number
`
`1A
`
`1B
`
`November 18, 2008
`
`3620741
`
`Registration Date May 12, 2009
`
`Owner
`
`(REGISTRANT) Fox Restaurant Concepts LLC LIMITED LIABILITY COMPANY ARIZONA
`7135 E. Camelback Rd, #260 Scottsdale ARIZONA 85251
`
`(LAST LISTED OWNER) FRC BALANCE LLC LIMITED LIABILITY COMPANY DELAWARE
`4455 East Camelback Road, Suite B100 Phoenix ARIZONA 85018
`
`http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:vxvnvz.3.53
`
`4/5/2018
`
`
`
`Trademark Electronic Search System (TESS)
`
`Page 2 of 2
`
`Assignment
`Recorded
`
`ASSIGNMENT RECORDED
`
`Attorney of Record Glenn Spencer Bacal
`
`Disclaimer
`
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FOOD" APART FROM THE
`MARK AS SHOWN
`
`Type of Mark
`
`SERVICE MARK
`
`Register
`
`PRINCIPAL
`
`Affidavit Text
`
`SECT 15. SECT 8 (6-YR).
`
`Live/Dead Indicator LIVE
`
`|.HOME | SITE INDEX| SEARCH | eBUSINESS | HELP | PRIVACY POLICY
`
`http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:vxvnvz.3.53
`
`4/5/2018
`
`
`
`Exhibit 5
`Exhibit 5
`
`
`
`12/8/2017
`
`(2) Juby True - Home
`
`Blocked nose or Stuffy nose is the common term used for the problem Nasal
`Congestion which if not treated at the earliest will result in sinus problem or even…
`
`HEALTHY-HOLISTIC-LIVING.COM
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`44
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`
`Juby True
`
`January 13, 2015 ·
`
`Juby True
`@JubyTrue
`
`That's right people-
`We are now at all your favorite Fox Restaurant Concepts! Yippee!
`Now you can grab our favorite 'Basillion' with your next Flying Avocado wrap,
`or catch us at the The Henry, Olive & Ivy and True Foods.
`
`Like
`
`Comment
`
`Share
`
`1313
`
`Top Comments
`
`Write a comment...
`
`Press Enter to post.
`
`Brandie Kucyla Love, love, love a Juby True "Smooth Operator"!
`
`Like
`
` · Reply · January 13, 2015 at 12:29pm
`
`Roman Renteria FabuTrue....FantasTrue!!!
`
`Like
`
` · Reply · January 13, 2015 at 8:34am
`
`https://www.facebook.com/JubyTrue/
`
`Juby True
`
`January 12, 2015 ·
`
`Chat (Off)
`
`(cid:39)(cid:51)(cid:36)(cid:1)(cid:17)(cid:17)(cid:17)(cid:23)(cid:23)(cid:21)
`
`218/392
`
`
`
`Exhibit 6
`Exhibit 6
`
`
`
`12/7/2017
`
`(6) Juby True Organic Cold Pressed Juice: Overview | LinkedIn
`
`We Send You New Clients - 100,000 Leads by Practice Area in Real-Time. Join Martindale-Nolo® Ad
`
`
`
`
`Juby True Organic Cold Pressed Juice
`Restaurants • (cid:471)(cid:475) followers
`
`Follow
`
`See jobs
`
`(cid:470) employee on LinkedIn
`
`About us
`
`Juby True offers cold-pressed juices, smoothies, and boosters that are built on the belief of good nutrition should always taste amazing. We create new pathways to health by
`making delicious and fresh also quick and easy. When you drink Juby True, you’ll get a healthy dose of fruits and vegetables, made from the best possible ingredients. We
`create chef-driven recipes that balance flavor and nutrition.
`
`Company details
`Website
`http://foxrc.com/restaurants/juby-true/
`
`Year founded
`(cid:471)(cid:469)(cid:470)(cid:473)
`
`Company type
`Privately Held
`
`Company size
`(cid:470)(cid:470)-(cid:474)(cid:469) employees
`
`See less
`
`Get exclusive insights on (cid:473)(cid:474)(cid:469),(cid:469)(cid:469)(cid:469)+ public & private companies
`See company growth
`Check out notable
`
`
`and functional trends
`leadership changes
`
`Try Premium for free
`
`Affiliated Companies
`
`Fox Restaurant Concepts
`Restaurants
`(cid:470)(cid:472),(cid:476)(cid:471)(cid:470) followers
`
`Recent updates
`
`Juby True Organic Cold Pressed Juice
`(cid:474)mo
`
`Check out our big sister, True Food Kitchen - now open in King of Prussia, PA! Now serving up Kale-Aid for Philly!
`
`https://www.linkedin.com/company/jubytrue/
`
`1 Messaging
`
`FRC000164
`
`1/2
`
`Search
`
`(cid:470)
`
`(cid:470)
`
`(cid:473)
`
`Try Premium
`for Free
`
`
`
`12/7/2017
`
`(6) Juby True Organic Cold Pressed Juice: Overview | LinkedIn
`
`True Food Kitchen on LinkedIn: "True Food Kitchen is GROWING…
`linkedin.com
`
` Like
`
` Comment
`
` Share
`
`https://www.linkedin.com/company/jubytrue/
`
`FRC000165
`
`2/2
`
`Search
`
`(cid:470)
`
`(cid:470)
`
`(cid:473)
`
`Try Premium
`for Free
`
`
`
`12/7/2017
`
`Juby True | Phoenix-Scottsdale | WhereTraveler
`
`(©Fox Restaurant Concepts)
`
`Ashley-Sleep® Mattresses
`Ashley HomeStore
`
`Shop Ashley Furniture HomeStore® for a Wide
`Selection of Ashley-Sleep® Mattresses
`
`WEBSITE
`
`DIRECTIONS
`
`Phones:
`480 265 4500
`
`Juby True
`
`The name is a contraction of the
`words “juice by True,” which
`means this juice bar is related to
`the Dr. Andrew Weil/Sam Fox
`restaurant collaboration True
`Food Kitchen. Fruits and
`vegetables are cold-pressed and
`combined with herbs, spices and
`seeds to maximize healthy effects.
`
`Phones:
`480 240 1277
`
`Address:
`3912 E.
`Camelback
`Rd.
`Phoenix, AZ
`United States
`
`Address:
`Scottsdale Quarter
`15191 N. Scottsdale Rd.
`Scottsdale, AZ
`United States
`
`Website:
`Juby True
`http://www.foxrc.com/juby-true/
`
`https://www.wheretraveler.com/phoenix-scottsdale/eat/juby-true
`
`FRC000206
`
`1/4
`
`
`
`Exhibit 7
`Exhibit 7
`
`
`
`12/8/2017
`
`Juby True by True Food Kitchen
`
`JUICE BY TRUE FOOD
`
`From the health-driven team who brought you True Food Kitchen, we’re Juby True. Our name stands for Juice by True Food, but we stand for
`much more. We’re built on the belief that nutrition should always taste amazing, so we’ve created unique recipes that balance (cid:216)avor and
`nutrients made from the season’s ripest ingredients. Every 16-ounce bottle of juice contains (cid:215)ve to seven pounds of raw, 100% organic
`produce that is cold-pressed and never pasteurized. Oh, and we did we mention we also offer juice boosts, smoothies, coffee, teas, almond
`mylks, superfood salads and healthy snacks? Stop in and discover all that is Juby True.
`
`HOW DO YOU JUBY?
`
`There is only truth in our juice. And we only tell you what we know to be true: more fruits and vegetables are good for you. So, how do you
`Juby?
`
`Let’s be honest: plants are good for us. We should eat (and drink) more of them. And ours are cold-pressed to keep the (cid:216)avors and nutrients freshest.
`
`Organic Cold-Pressed Juices
`
`Maybe you work out a lot or maybe you don’t. We’re not asking questions. Either way, you’ll love the clean (cid:216)avors and super-hydrating qualities of our refreshing hydrators.
`
`Hydrators
`
`https://www.truefoodkitchen.com/jubytrue
`
`Juice Boosts
`
`1/4
`
`FRC000103
`
`
`
`12/8/2017
`
`Juby True by True Food Kitchen
`
`We may be small, but we still pack a nutritious punch. Get your nutrients on-the-go by adding a juice boost to your water.
`
`Sprouted almonds are exponentially higher in all nutrients and vitamins than plain raw. Sprouting releases the life force and energy of dried foods.
`
`Nut & Seed Blends
`
`Reset and detoxify. Nourish with raw fruits and vegetables to provide your body with a healthy cleanse.
`
`Juice Cleanses
`
`Start your day with the bene(cid:215)ts of fresh fruits and vegetables blended into a deliciously nutritious smoothie.
`
`Smoothies
`
`Superfood & Healthful Snacks
`
`Keep your energy high all day long with our gluten-free and vegan snacks and sweets.
`
`VIEW OUR SCOTTSDALE MENU (DOCS/JUBYTRUE/JUBYTRUE_SCOTTSDALE_FULL_MENU.PDF)
`
`VIEW OUR ARCADIA MENU (DOCS/JUBYTRUE/JT_39TH_FULL_MENU_07052017_WEB.PDF)
`
`Seasona(cid:157) Si(cid:170)(cid:174)
`
`FENNEL DESTINATION
`
`Mood balancing, heavy metal uptake
`Contains: green & red apple, fennel, cilantro,
`lemon, lime.
`
`ORANGE YA GLAD
`
`https://www.truefoodkitchen.com/jubytrue
`
`2/4
`
`FRC000104
`
`
`
`12/8/2017
`
`Juby True by True Food Kitchen
`
`Kidney support, alkalizing, anti-in(cid:216)ammatory
`Contains: Fuji Apple, fresh cranberry, ginger,
`lemon, orange.
`
`MINTUITION ALMOND MYLK
`
`Glowing skin, essential fatty acids and anti-oxidant rich
`Contains: Cacao nibs, dates, Madagascar vanilla bean paste, peppermint oil, almonds and alkaline water
`
`CLEANSE WITH BENEFITS
`
`Whether you want to eliminate unhealthy cravings, restore your desire for eating real food, reset your metabolism or (cid:216)ush out toxins, an
`organic juice cleanse offers great bene(cid:215)ts for your mind and body.
`
`This 1, 2, or 3-day beginner’s cleanse includes a delicious salad for dinner and is a great way to recover from bad behavior and help your body reboot.
`
`THE NEWBIE
`
`If you have some knowledge of cleansing, elevate to the next level and try this 1, 2, or 3 day 100% liquid cleanse packed with extra-high quantities of nutrient dense greens to help
`restore maximum vitality to your entire system.
`
`THE APPRENTICE
`
`https://www.truefoodkitchen.com/jubytrue
`
`FRC000105
`
`3/4
`
`THE SAGE
`
`
`
`12/8/2017
`
`Juby True by True Food Kitchen
`
`When you’re ready to say farewell to the fork, this 1, 2, or 3-day cleanse is 100% liquid and full of a variety of fruits and veggies to satisfy your taste buds and give your digestive
`system a real opportunity to reset and detoxify.
`
`JUBY TRUE LOCATIONS
`
`Scottsdale Quarter
`15191 N. Scottsdale Road
`Scottsdale, AZ 85254 (https://goo.gl/maps/5qwWGG4L99w)
`480.265.4500
`
`Daily: 8am - 7pm
`
`Arcadia
`3912 E. Camelback Road
`Phoenix, AZ 85018 (https://goo.gl/maps/uUY7YVSxVCv)
`480.240.1277
`
`New store hours as of October 1st:
`Weekdays: 7am - 6pm
`Weekends: 7am - 4pm
`
`Some of your favorite Juby True juices and mylks are available at select FRC restaurants including Olive & Ivy Marketplace, Flower Child, The Henry, and our True Food
`Kitchen Biltmore location.
`
`https://www.truefoodkitchen.com/jubytrue
`
`FRC000106
`
`4/4
`
`
`
`12/8/2017
`
`Fox Restaurant Concepts - Juby True
`
`Food is the focus, but the love, the genuine connection, is in the details.
`
`
`
`
`
`Email sign up
`
`Group Dining
`
`RESTAURANTS
`
`
`
`CAREERS
`
`
`
`COMPANY
`
`
`
`GIFT CARDS
`
`
`
`GROUP DINING
`
`
`
`HAPPENINGS
`
`JUBY TRUE
`
`Visit another restaurant
`
`https://www.foxrc.com/restaurants/juby-true/
`
`FRC000107
`
`1/3
`
`
`
`12/8/2017
`
`Fox Restaurant Concepts - Juby True
`
`Juby True o(cid:216)ers cold-pressed juices, smoothies, and boosters that are built on the belief of good
`nutrition should always taste amazing. We create new pathways to health by making delicious
`and fresh also quick and easy. When you drink Juby True, you’ll get a healthy dose of fruits and
`vegetables, made from the best possible ingredients. We create chef-driven recipes that balance
`
`(cid:219)avor and nutrition.
`
`
`
` |
`
`
`
` |
`
`LOCATIONS & MENUS
`
`Arizona
`
`Scottsdale
`
`Scottsdale Quarter
`
`15191 N Scottsdale Road
`Scottsdale Arizona 85254
`
`Tel: 480.265.4500
`
`GET DIRECTIONS
`
`Phoenix
`
`Arcadia
`
`Arcadia
`3912 E Camelback Road
`Phoenix Arizona 85018
`
`Tel: 480.240.1277
`
`GET DIRECTIONS
`
`Hours
`
`Mon-Sun: 8am to 7pm
`
`Menus
`
`Full Menu
`
`Hours
`
`Weekdays: 7am to 6pm
`Weekends: 7am to 4pm
`
`Menus
`
`Full Menu
`
`Sign up for emails
`
`
`
`Send us Feedback
`
`https://www.foxrc.com/restaurants/juby-true/
`
`Fox Restaurant Concepts
`
`4455 E Camelback Rd, Ste B100
`
`Phoenix, AZ 85018
`
`
`
`FRC000108
`
`2/3
`
`
`
`12/8/2017
`
`Fox Restaurant Concepts - Juby True
`
`480 905 6920 | Contact Us
`
`Privacy Policy
`
`Email sign up
`
`Group Dining
`
`https://www.foxrc.com/restaurants/juby-true/
`
`FRC000109
`
`3/3
`
`
`
`TI'UE FOOd
`
`.'-.
`
`||'I.'[||i:l.'| mu
`
`Milan Mu-Ju
`
`:-:'
`
`
`
`JUICE BY TRUE FOOD
`
`
`
`T't'z-:o'--::.-""'-.- :e
`
`HOW DO YOU JUBY?
`.--c-~o.:----.--.,..-.- u :-o 'oae-' .c--_\---: -.:.---
`
`:m <: -<:—:.--; (:..-s- w::.-.‘
`
`
`
`FRCOOO110
`FRC000110
`
`
`
`TILIZ Food
`
`ASOUT MENU
`Drpnk cola-Pumas mum
`
`LOERTIONS
`
`LIVETRUE CAME \‘RAJEIN‘SIDER
`
`man Room
`
` wk; mum 1.
`
`l\'\.'.r m .-
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`
`LOCATIONS
`
`LIVE‘TRUE
`
`(mini
`
`:RUEINEI‘DER
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`CLEANSE WITH BENEFITS
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`FRCOOO111
`FRC000111
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`
`TI“? Food
`
`f-BCUT
`
`“EMU
`
`UECN'IONS
`
`LIVE TRUE
`
`C-‘JI‘EEES
`
`TRUE INSIDER
`
`:3?
`JUBY TRUE LOCATIONS
`
`Sco‘tianle Quaner
`Arcade
`-.x
`.
`.-'.
` Numelwn Chm Lnl.
`WFm-M
`
`Wuhnds: In! 4am
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`TI“? Food
`
`380 UT
`
`MENU
`
`LIVE TRUE
`JX 47IONS
`..
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`_I_-,m fl-I I
`
`C-KQ‘EEZS
`
`ERIJE INSIDER
`
`Twaiflwlfioguflg'rm
`
`FRCOOO112
`FRC000112
`
`
`
`
`
`
`
`11/1/2017
`
`Aloha Online Ordering - Home
`
`https://juby.alohaorderonline.com/
`
`FRC000113
`
`1/1
`
`
`
`12/2: Juby True opens in Arcadia, adds to Sam Fox
`empire
`
`Carey Sweet, Special for The Republic
`
`Published 10:17 a.m. MT Nov. 28, 2014
`
`Is it the Valley of the Sun, or the Valley of the Sam Fox?
`
`The Phoenix-based entrepreneur is expanding his restaurant footprint with a second location for Juby True,
`
`opening Tuesday, Dec. 2, in Arcadia. Set just west of 40th Street on Camelback Road in Phoenix, the new
`
`space also acts as a commissary, preparing juices for delivery to other local Fox restaurants, including outposts
`
`at Phoenix Sky Harbor International Airport.
`
`Fox's group, Fox Restaurant Concepts, encompasses 15 unique restaurant and bar themes spanning seven
`
`states.
`
`This is the second Juby True store, but the first standalone spot, in a 2,200-square-foot space that expands the
`
`base idea of organic, fresh, cold-pressed juices to include coffees, teas, snacks, "energizing" salads and super-
`
`(Photo: Fox Restaurant Concepts)
`
`food meal-replacement smoothies.
`
`To kick off the health fest, the Arcadia store is giving away a "lifestyle box" each day Dec. 2-6, valued at more than $500 each. Guests can enter a
`
`drawing to win a package of:
`
`(cid:149)$100 True Food Kitchen gift card.
`
`(cid:149)A copy of New York Times' best-selling cookbook "True Food Kitchen: Seasonal, Sustainable, Simple, Pure."
`
`(cid:149)A gift certificate for a three-day Juby True cleanse.
`
`(cid:149)A gift certificate for Madison Improvement Club classes in Phoenix.
`
`(cid:149)Lululemon workout gear.
`
`The first Juby opened just over a year ago next to Fox's True Food Kitchen at Scottsdale Quarter, and then set up a bottled juice bar in the True Food
`
`Kitchen at Biltmore Fashion Park in Phoenix.
`
`The idea quickly proved to be a popular one, banking on juice recipes showcasing anti-inflammatory and anti-oxidant ingredients. Every 16-ounce bottle
`
`contains 5 to 7 pounds of raw, 100-percent organic fruits and/or vegetables.
`Celebrate Together This Season
`
`$9.99/MO
`
`FRC000114
`
`
`
`12/7/2017
`
`Fox Enters Juice Market with Launch of Juby True
`
`fl
`
`SEARCH
`
`BUSINESS
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