Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA994928
`08/14/2019
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
`
`92069479
`
`Party
`
`Correspondence
`Address
`
`Plaintiff
`Montauk Hard Label, LLC
`
`ROBERT A RIVAS
`ROPERS MAJESKI KOHN & BENTLEY PC
`445 S FIGUEROA STREET , SUITE 3000
`LOS ANGELES, CA 90071
`UNITED STATES
`robert.rivas@rmkb.com, marie.sobieski@rmkb.com, trademarks@ropers.com
`213-312-2000
`
`Submission
`
`Filer's Name
`
`Filer's email
`
`Signature
`
`Date
`
`Attachments
`
`Plaintiff's Notice of Reliance
`
`Marie E. Sobieski
`
`marie.sobieski@rmkb.com
`
`/MES/
`
`08/14/2019
`
`Exhibit W3.pdf(5455497 bytes )
`Exhibit W4.pdf(5448428 bytes )
`Exhibit W5.pdf(6210960 bytes )
`Exhibit X.pdf(311896 bytes )
`Notice of Reliance on Trademark Registrations.pdf(17200 bytes )
`
`

`

`EXHIBIT W
`
`MONTAUK HARD LABEL SELTZER Application
`
`Part 3
`
`

`

`GIZOIZU‘I 8
`
`OMB No. 1513—0020
`
`OMB No. 1513-0020 {0?I31l2015)
`
`FOR 1TB USE ONLY
`
`‘rrEI ID
`14153001000448
`
`-
`
`1. REP. ID. NO. (If any)
`
`DEPARTMENT OF THE TREASURY
`ALCOHOL AND TOBACCO TAx AND TRADE BUREAU
`APPLICATION FOR AND
`CERTIFICATIONIEXEMPTION 0F LABELIBOTTLE
`APPROVAL
`(See Instructions and Paperwork Reduction Act Notice on Back)
`
`2. PLANT
`REGISTRYI'BASEC
`PERMITIBREWER'S
`No. (Required)
`BR-NY-REL-l
`
`4. SERIAL NUMBER
`(Required)
`T4SHML
`
`3_ SOURCE OF
`PRODUCT (Required)
`,- 0mm
`
`WWW"
`
`5. TYPE OF PRODUCT
`(Required)
`WINE
`DISTILLED SPIRITS
`
`.J MALT BEVERAGE
`
`6. BRAND NAME (Required)
`SOUTHAMPTON
`
`T. FANCIFUL NAME (Ir any)
`MONTAUK LIGHT
`
`PART I - APPLICATION
`
`8. NAME AND ADDRESS OF APPLICANT AS SHOWN ON PLANT
`REGISTRY, BASIC PERMIT 0R BREWER'S NOTICE. INCLUDE APPROVED
`DEIA OR TRADENAME IF USED ON LABEL {Required}
`
`RELETA BREWING COMPANY LLC.
`131 EXCELSIOR AVE
`
`SARATOGA SPRINGS NY 12366
`SOUTHAMTON BOTTLING I Used on label}
`
`8a. MAILING ADDRESS, IF DIFFERENT
`
`
`
`~=. EMAIL ADDRESS
`
`0. GRAPE VARIETAL(S} 1t. FORMULA
`
`1s. TYPE OF APPLICATION (Check applicable
`boxfes»
`
`12. NET CONTENTS
`
`3. ALCOHOL CONTENT 4. WINE APPELLATIDN
`
`a I
`'
`
`CERTIFICATE OF LABEL APPROVAL
`
`12 FL. OZ
`
`' F ON LABEL
`
`(518) 531—0492
`
`(518) 581—1904
`
`CERTIFICATE OF EXEMPTION FROM LABEL
`APPAOUAL
`_
`“For sale In
`only" {FIII In State
`abbreviation.)
`msmcm: LIQUOR some ”mom.
`TOTAL BOTTLE CAPACITY BEFORE CLOSURE
`{Fill In amount}
`RESUBMISSION AFTER REJECTION
`"ITB ID. NO.
`
`19. SHOW ANY INFORMATION THAT IS BLOWN, BRANDED, OR EMBOSSED ON THE CONTAINER (9.9., net contents) ONLY IF
`IT DOES NOT APPEAR ON THE LABELS AFFIXED BELOW. ALSO, SHOW TRANSLATIONS OF FOREIGN LANGUAGE TEXT
`APPEARING ON LABELS.
`THERE ARE NO FLAVORINGS OR SPICES IN THIS PRODUCT
`
`PART II - APPLICANT'S CERTIFICATION
`
`Under the penalties of perjury. I declare: that all statements appearing on this application are true and correct to the best of my
`knowledge and belief; and, that the representations on the labels attached to this form, Including supplemental documents. truly and
`correctlyI represent the content of the containers to which these labels will be applied. I also certify that I have read. understood and
`complied with the conditions and instructions which are attached to an original TTB F 5100.31. CertificateIExemption of LabelIBottie
`Approval.
`
`2|]. DATE OF
`
`21. SIGNATURE OF APPLICANT OR AUTHORIZED AGENT
`
`22. PRINT NAME OF APPLICANT OR
`
`APPLICATION [mm-mam. was Hue“)
`06l0212014
`
`AUTHORIZED AGENT
`ROBERT CRAVEN
`
`This certificate is issued subject to applicable laws. regulations and conditions as set forth in the Instructions portion Of this
`form.
`
`23. DATE ISSUED
`
`24. AUTHORIZED SIGNATURE, ALCOHOL AND TOBACCO TAX AND TRADE BUREAU
`
`PART III - 'I'I'B CERTIFICATE
`
`

`

`GIZOFZEH 8
`
`OMB No. 1513—0020
`
`lbw-r73. flau—
`
`FOR TI'B USE ONLY
`
`QUALIFICATIONS
`
`EXPIRATION DATE (If
`
`any)
`
`‘ITB has not reviewed this label for type size, characters per inch or contrasting background. The responsible
`industry member must continue to ensure that the mandatory information on the actual labels is displayed in
`the correct type size. number of characters per inch. and on a contrasting background in accordance with the
`TrB labeling regulations, 27 CFR parts 4, 5, "r, and 15, as applicable.
`Approved pending rulemaking on light (lite) and carbohydrate representations. See 1TB Ruling 2004-1.
`Approved despite error(s) in your GWS. When new labels are printed, change the statement so the spelling,
`punctuation, appearance, bold header, and capitalization are in compliance with 2? CFR 16, as follows:
`GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic
`beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages
`impairs your ability to drive a car or operate machinery, and may cause health problems.
`
`STATUS
`THE STATUS IS APPROVED.
`
`CLASSlTYPE DESCRIPTION
`
`B E E R
`
`AFFIX COMPLETE SET OF LABELS BELOW
`
`Image Type;
`
`Brand (front)
`Actual Dimensions: 7.76 inches W X 4.21 inches H
`
`Note: The image below has been reduced to fit the page. See actual dimensions above.
`
`
`
`mill». l
`Averill.-
`
`
`
`ll“Wt-ll'ETill
`
`-*MNT'“
`
`lll mi90012
`
`|lll|
`ll Ill
`LIGHT
`LIGHT
`
`"Illlllllll
`I"Hi It'lllll87'151
`Mlghtbo'dlcd.full-What!
`tghtbodied.hill-Whats.“
`tzllme.MMIM
`12mm. MIIEI [Mm
`
`
`
`(355ml)
`atschol
`
`a
`
`
`
`TI'B F 5100.31 (UYl’2012) PREVIOUS EDITIONS ARE OBSOLETE
`
`

`

`GIZOIZU‘I 8
`
`OMB No. 1513—0020
`
`OMB No. 1513-0020 {0?I31I2015)
`
`FOR 1TB USE ONLY
`
`TI'B ID
`1543360010001”
`
`-
`
`1. REP. ID. NO. (If any)
`
`DEPARTMENT OF THE TREASURY
`ALCOHOL AND TOBACCO TAx AND TRADE BUREAU
`APPLICATION FOR AND
`CERTIFICATIONIEXEMPTION 0F LABELIBOTTLE
`APPROVAL
`(See Instructions and Paperwork Reduction Act Notice on Back)
`
`2_ PLAN-{-
`REGISTRwBASEC
`.
`PERMITIBREWER S
`No. (Required)
`BR-PA-SUS-15OOU
`
`4. SERIAL NUMBER
`(Required)
`158HML
`
`PART I - APPLICATION
`
`3_ SOURCE 0F
`FRODUCT (Recurrent)
`,- “mm
`
`8. NAME AND ADDRESS OF APPLICANT AS SHOWN ON PLANT
`REGISTRY, BASIC PERMIT OR BREWER'S NOTICE. INCLUDE APPROVED
`DEA OR TRADENAME IF USED ON LABEL R
`I
`d'
`i '3‘?“ ”3 i
`
`"Wm"
`
`SUSQUEHANNA BREWING co. LLC
`635 s MAIN ST
`
`5. TYPE OF PRODUCT
`(Required)
`WINE
`DISTILLED SPIRITS
`
`.II MALT BEVERAGE
`
`PITISTON PA 13640
`
`SOUTHAMPTON BO'I'I'LINO (Used on label)
`
`
`
`6. BRAND NAME {Requlred}
`MONTAUK LIGHT
`
`r. FANCIFUL NAME (Ir any)
`
`8a. MAILING ADDRESS, IF DIFFERENT
`
`. EMAIL ADDRESS
`
`.
`
`0. GRAPE VARIETALISI
`
`1. FORMULA
`
`13. TYPE OF APPLICATION (Check appiicabie
`boxfes»
`
`2. NET CONTENTS
`5.17 Gal
`15.5 GAL. (11'2 BBL)
`
`13. ALCOHOL CONTENT 14. WINE APPELLATION
`
`a I
`'
`
`(570) 554—355?
`
`(570} 654—360?
`
`'
`
`'
`
`CERTIFICATE OF LABEL APPROVAL
`CERTIFICATE OF EXEMPTION FROM LABEL
`APPROVAL
`only" (Fit! in State
`"For sale In
`abbreviation.)
`DISTINCTWE LIQUOR BOTTLE APPROVAL.
`TOTAL 30171.5 CAPACITY BEFORE CLOSURE
`[Fill In amount]
`RESUBMISSION AH'ER REJECTION
`'I'I'B ID. NO.
`
`19. SHOW ANY INFORMATION THAT is BLOWN. BRANDED, OR EMBOSSED ON THE CONTAINER (8.9., not contents) ONL‘I’r IF
`IT DOES NOT APPEAR ON THE LABELS AFFIXEO BELOW. ALSO, SHOW TRANSLATIONS OF FOREIGN LANGUAGE TEXT
`APPEARING ON LABELS.
`
`PART II - APPLICANT'S CERTIFICATION
`
`Under the penalties of perjury, I declare; that all statements appearing on this application are true and correct to the best of my
`knowledge and belief; and, that the representations on the labels attached to this form, including supplemental documents. trulyI and
`correctlyI represent the content of the containers to which these labels will be applied. I also certify that I have read, understood and
`complied with the conditions and instructions which are attached to an original 'I'I'B F 5100.31, CertificateIExemption of LabeIIBottle
`Approval.
`
`20. DATE OF
`
`21. SIGNATURE OF APPLICANT OR AUTHORIZED AGENT
`
`22. PRINT NAME OF APPLICANT OR
`
`APPLICATION (Application was e—fiied)
`03.???1'2015
`
`AUTHORIZED AGENT
`Fred Mater
`
`PART III - TI'B CERTIFICATE
`
`This certificate ls Issued subject to applicable laws, regulations and conditions as set forth In the Instructions portion of this
`form.
`
`23. DATE ISSUED
`04f221'2015
`
`2A. AUTHORIZED SIGNATURE, ALCOHOL AND TOBACCO TAX AND TRADE BUREAU
`
`

`

`GIZDIZUT 8
`
`OMB No. 1513-0020
`
`We. im-
`
`FOR TTB USE ONLY
`
`QUA LIFIC ATIDNS
`
`A brewer who purchases or otherwise obtains kegs from another brewer shall permanently remove or
`durably cover the original marks or brands as per 2? CFR 25.144
`Approved pending rulemaking on light (lite) and carbohydrate representations. See 1TB Ruling 2004-1.
`TTB has not reviewed this label for type size, characters per inch or contrasting background. The responsible
`industry member must continue to ensure that the mandatory information on the actual labels is displayed in
`the correct type size_ number of characters per inch, and on a contrasting background in accordance with the
`TTB labeling regulations, 2? CFR parts 4, 5, T, and 16, as applicable.
`
`EXPIRATION DATE (If
`
`any}
`
`BEER
`
`STATUS
`THE STATUS IS APPROVED.
`
`CLASSlT‘I'PE DESCRIPTION
`
`
`
`AFFIX COMPLETE SET OF LABELS BELOW
`
`Image Type:
`
`Brand (front)
`Actual Dimensions: 6.5 inches W X 6.5 inches H
`
`Note: The image below has been reduced to fit the page. See actual dimensions above.
`
`

`

`GIQOIZU‘F S
`
`OMB No. 1513—0020
`
`15*}; Almm
`image lnalysis 9:: lift Ill.
`(Jaime:- lL'IS. Balbohydratu 5g.
`Pratem Less Ihan la. F31 0g
`S ulh am nan Bolt] n
`” mgm PA ' 3
`
`DAIE MARKED IS
`PRUDUCNUN CINE
`
`"5' Bantams
`15.5 US. Gallons I
`5.1? us. Gallons I
`
`.
`
`-
`\
`
`nus Hi6 MAY uqum mm mm
`
`
`(I) mamas II] THE sunuwu
`mm u INEH~PHESSUHEEIJ mm
`
`swim wammnuwum
`
`wmmm ma an we. was to I
`um Altflfiflllfi Barman cum
`
`
`mm mm mm nEfiuumm A I
`I. o: vniamm mm m IHE mu m
`
`BiFflH nErErrs. (2) Bunsuwnun or
`550915 W 9* WW WI
`‘
`
`I.
`I”,
`u \
`PfiESSHHEfliIJEHEILWflfHMICE.
`.1
`
`.“ ”firfifflfififimfififig;
`\
`/' mum:uonmnmnwnnmppmn
`
`/
`
`
`v mum: mnsuu mun name on
`”mum um mamusr HEALTH mamas.
`am msmanma
`
`
`
`
`MONTAUK LIGHT
`& LIGHT BODTED. FULL FLAVORED LAGER
`
`
`
`
`
`TTEI F 5100.31 {039012) PREVIOUS EDITIONS ARE OBSOLETE
`
`

`

`Exhibit 2
`
`

`

`Trademark Trial and Appeal Board Electronic Filing System.WW
`ESTTA Tracking number:
`ESTTABSB41
`Flling date:
`11i06t2017'
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
`
`Correspondence
`Address
`
`Submission
`
`Filer's Name
`
`Fller’s email
`
`91236881
`Defendant
`Montauk Wine Distributcrs. Inc.
`
`DAVID A. ZWALLY
`Haug Partners LLP
`745 FIFTH AVENUE
`NEW YORK: NY 10151
`Email: docket@haugpartners.com. dzwally@haugpartners.com.
`mbrogan@haugpartners.com
`Answer and Counterclaim
`
`David A. Zwally
`
`dzwally®haugpanners.com. docksr@haugpanners.corn,
`mbrogan®haugpartnerscom bnatter©haugpartners.corn. ede—
`bonts@haugpanners.com
`
`
`
`Signature
`
`rdauid a. zwaIIy.’
`1 1i’06t201?’
`
`Attachments
`
`20171106095214908.pdl(415177 bytes 1
`
`Registration Subject to the filing
`
`Registration No.
`
`4399775
`
`Registration date
`
`09l10l2013
`
`Registrant
`
`MONTAUK BREWING COMPANY: INC.
`P.O. BOX 1079. 62 SOUTH ERIE AVENUE
`MONTAUK. NY 11954
`UNITED STATES
`
`
`Class 032. First Use: 1996f00l00 First Use in Commerce: 1996f00l00 All goods and services in the class are requested. namely: Beer
`
`Goods/Services Subject to the filing
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`_________________________________x
`
`Montauk Brewing Company, Inc,
`
`Opposer,
`
`v.
`Montauk Wine Distributors, Ine.,
`
`'
`
`:
`
`Applicant.
`
`...................................._;
`
`Opposition No. 91236881
`
`ANSW’ER AND COUNTERCLAIM
`
`Applicant Montauk Wine Distributors, Inc. (“Applicant“), by its undersigned attorneys,
`
`hereby answers the Notice of Opposition (“the Notice”) filed by Montauk Brewing Company,
`
`Inc. (“Opposer”) and responds to the numbered paragraphs thereof as follows:
`
`1.
`
`Applicant admits that
`
`the applied for mark has been opposed, but denies the
`
`remaining allegations of paragraph 1 of the Notice.
`
`2.
`
`Applicant admits that Applicant’s mark is MONTAUK SUMMER, but
`
`lacks
`
`knowledge or information sufficient to form a belief as to the truth of the remaining allegations
`
`of paragraph 2 of the Notice, and accordingly denies them.
`
`3.
`
`The allegations in paragraph 3 of the Notice set forth legal conclusions for which no
`
`response is required.
`
`If a response is required for the allegations of paragraph 3 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`4.
`
`The allegations in paragraph 4 of the Notice set forth legal conclusions for which no
`
`response is required.
`
`if a response is required for the allegations of paragraph 4 of the Notice,
`
`0 l TTZWSDOC
`
`

`

`Applicant lacks knowledge or Information sufficient to form a belief, and accordingly denies
`
`them.
`
`5.
`
`Applicant admits only that Applicant’s mark is MONTAUK SUMMER.
`
`The
`
`allegations in paragraph 5 of the Notice set forth legal conclusions for which no response is
`
`required.
`
`If a response is required for the allegations of paragraph 5 of the Notice, Applicant
`
`lacks knowledge or information sufficient to form a belief, and accordingly denies them.
`
`6.
`
`The allegations in paragraph 6 of the Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 6 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`7.
`
`The allegations in paragraph 7 of the Notice set forth legal conclusions for which no
`
`response is required.
`
`If a response is required for the allegations of paragraph 7 of fire Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`8.
`
`9.
`
`Applicant denies the allegations of paragraph 8 of the Notice.
`
`Applicant denies the allegations of paragraph 9 of the Notice.
`
`10. Paragraph 10 in the Notice does not exist. Thus, no response is required.
`
`11. The allegations in paragraph I I of the Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 11 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`12. Applicant admits that the goods recited in its application are “wines” and the goods
`
`recited in the Opposer‘s asserted registration are “beer.”
`
`

`

`13. As to the allegations of paragraph 13 of the Notice, Applicant lacks knowledge or
`
`information sufficient to form a belief; and accordingly denies them.
`
`14. The allegations in paragraph 14 ofthe Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 14 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`15. Applicant denies the allegations of paragraph 15 of the Notice.
`
`16. The allegations in paragraph 16 of the Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 16 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`17. The allegations in paragraph 1'? of the Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 1? of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`18. The allegations in paragraph 18 of the Notice set forth legal conclusions for which no
`
`response is required. If a response is required for the allegations of paragraph 18 of the Notice,
`
`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`l9. Applicant denies the allegations of paragraph 19 of the Notice.
`
`20. Applicant denies the allegations of paragraph 20 of the Notice.
`
`21. The allegations in paragraph 21 of the Notice set forth legal conclusions for which no
`
`response is required.
`
`If a response is required for the allegations of paragraph 21 of the Notice,
`
`

`

`Applicant lacks knowledge or information sufficient to form a belief, and accordingly denies
`
`them.
`
`FIRST AFFIRMATIVE DEFENSE
`
`22. The Notice fails to state a claim upon which relief can be granted.
`
`SECOND AFFIRMATIVE DEFEN E
`
`23. There is no likelihood of confusion, mistake, or deception because,
`
`inter alia,
`
`Applicant‘s mark is different in Sight, sound, and meaning from Opposer’s alleged mark; and
`
`because the goods bearing the respective marks are marketed in different channels of trade to
`
`different consumers.
`
`THIRD AFFIRMATIVE DEFENSE
`
`24. Opposer’s alleged mark — MONTAUK LIGHT — is descriptive,
`
`is not inherently
`
`distinctive, has not acquired distinctiveness, and lacks secondary meaning.
`
`W
`
`25. On information and belief, Registration No. 4,399,775 issued September 10, 2013 to
`
`McSully Enterprises, Inc. (“McSully”), and later assigned to Opposer, for MONTAUK LIGHT
`
`for beer, is invalid and should be cancelled and stricken from the Principal Register.
`
`26. On information and belief, Opposer has not used MONTAUK LIGHT in commerce,
`
`on at least the goods recited in the registration, since at least as early as September 2014 and has
`
`therefore abandoned the mark. See Exhibit A, copies of Opposer’s seven different beers for sale
`
`none of which are named MONTAUK LIGHT.
`
`2?.
`
`If Opposer is permitted to continue to maintain its registration,
`
`the continued
`
`existence of such registration may cast a cloud upon Applicant‘s right to continue to use,
`
`

`

`register, and expand Applicant’s use of MONTAUK SUMMER. Opposer’s registration might
`
`also cast a cloud upon the rights of third parties to adopt, use, andfor register certain marks.
`
`Opposer’s registration would thus be a source of damage and injury to the Applicant, and also to
`
`third parties.
`
`WHEREF‘ORE, Applicant petitions for cancellation of Registration No. 4,399,775
`
`issued September 10, 2013.
`
`WHEREFORE, Applicant prays that the Notice of Opposition be dismissed in its
`
`entirety, Registration No. 4,399,775 be cancelled, and Applicant’s Serial No. 871991625 be
`
`granted forthwith; and that the Board grant such further relief that is just and proper.
`
`Respectfully submitted,
`
`HAUG PARTNERS LLP
`
`Attorneys for Applicant
`
`Dated: New York, New York
`November 6, 2017
`
`By: ”David Zwallyfl
`
`David A. Zwally
`Marilyn Matthes Brogan
`Ben Natter
`3'45 Fifth Avenue
`
`New York, New York 10151
`(212) 583-0800
`
`

`

`EXHIBIT A
`
`(to the Montauk Opposition:
`
`

`

`Home — Montauk Brewing Company
`
`Page 1 of 3
`
`[ONE AS YOU ARE
`
`lllN I‘ll
`
`MONTAUK
`
`ruin-null - “nun—fl y‘- —‘
`”I H “null—Dehul'u Ills-u U H}
`amm— RHNMIIWIIIIIII
`Minn-tummmnuhwlu—m
`“on-Indra Iguana):- u num- In.
`Ilmlfinhlfl-wlfll bun-awn
`.0 p0. MbUIUI‘l-fllfl- "la
`n n NW“?! III-on h—Lhnl hurl-III“
`In-lllhudflliw lh-ll
`
`THE fUUNDEKS
`
`VAUGHAN
`ERIC
`GUTILLU
`MOSS
`mum-u.—
`mumm-
`"Manna—hi."-
`ltmauerDF-luh—ubw
`lmmfiiflUIQ-vlfl mun-man muffin-"plum
`mummmm—h-Hu “Manna-whim»
`“flaw-nanny. WWI-«midland-
`“IWIMI‘HWOII Inn— a—uh.~huuugmn
`n—n—n—uhmlw-mn mum- I-IIuI-I III-tunn-
`maum-m-MWHM amwhmlln-“W
`“mum-mnun—m
`null-w.
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`Lu...“ H..- ......4.......1..L_.......-.:_........... an... I...“ mnhn’LAu—nfi
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`CERTIFICATE OF SERVICE
`
`I hereby certify that, on this 6'11 day ofNovember, 2017, a copy of the foregoing
`ANSWER AND COUNTFRCIJAIM was served upon Opposer’s counsel, Mark J. Meeker, Esq.,
`via e-mail at the following address: mimeeker3 1 l@gmail.com
`
`Dated: New York, New York
`November 6, 201‘?
`
`By: {David Zwallyls’
`
`David A. Zwally
`Marilyn Matthes Brogan
`Ben Naner
`HAUG PARTNERS LLP
`745 F ifih Avenue
`
`New Yark, New York 101 51
`(212) 538-0800
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`

`

`Exhibit 3
`
`

`

`2i13i2019
`
`Why Breweries Are Embracing Hard Kombucha ] Wine Enthusiast Magazine
`
`Why Breweries Are Embracing
`Hard Kombucha
`
`Kombucha has gone from its ancient Chinese roots to being a
`mainstream drink around the world. And now breweries are taking
`the fermented tea once step further with hard kombucha and
`kombucha-beer concoctions.
`
`BY JOSHUA M. BERNSTEIN
`
`
`
`Unity Vibration '5 kombucha beer
`
`Andrew Clark was a homebrewing obsessive. If he wasn't brewing beer, he was
`
`
`easure.
`.
`.
`.
`ain not
`Wg’lcorhe to kinemagnom! By usrng our websrte you agree to our use of cookies and the terms of our
`“I started feeling really crappy,“ says%Y%ed an alternative so I wouldn‘t feel
`like shit."
`
`
`
`
`
`Accept
`With sulfites ultimately the likely culprit, wine and hard ciders were also off the menu.
`
`

`

`3131'2019
`
`Why Breweries Are. Embracing Hard Kombucha ] Wine Enthusiast Magazine
`
`“They have to kill everything, or [it] will keep fennenting," he says.
`
`Clark, who‘s fermented grapes, grains and fruits alike, found one. hard beverage that left
`him happily buzzed: kombucha.
`
`Clark is now brewmaster and co-founder of Boochcraft, which currently distributes
`throughout California. He boosts the acidic fermented tea’s alcohol content with
`
`brewing yeast, and flavors the fermentations with cold-pressed turmeric and tangerine
`juices, plus herbs like rosehips and anise.
`
`
`
`Boochcraft’s kombucha beer
`
`America is in a beverage-wellness moment, as consumers seek drinks that deliver taste
`and a sense of well-being. Kombucha producers are looking to take advantage of that
`trend.
`
`Instead of an alternative to alcohol, hard kombucha are now an alternative alcohol. It‘s
`
`no wild leap. Alcohol is already a byproduct of kombucha production. Take tea, add
`sugar, toss in a symbiotic culture of bacteria and yeast (3 k a SCOBY) and fermentation
`
`
`Writes?aanaesasmfifimassaasssitsrsssessaaraasar BWfiié‘W WWIPU"
`the Food and D1ug Administration3 EMXéj—fii-‘féflfor booze—free beverages. To raise
`kombucha5 alcohol level to new heights 1equires a few tricks.
`
`Acccp_t
`
`Turning Uo Kombucha
`
`

`

`2313:2019
`
`Why Breweries Are Embracing Hard Komhucha ] Wine Enthusiast Magazine
`
`To create beer, brewers simmer a grain broth, then the yeast. Microbes convert
`available sugars into alcohol in a comfortable environment. The yeast used to create
`hard kombucha takes a more trying path.
`
`Boochcraft products first undergo standard SCOBY fermentation before a special yeast
`and organic cane sugar are added.
`
`“The conditions for that yeast to ferment in are much harsher,” says Clark. “There’s
`high acidity. There‘s lots of competition.”
`
`He tested a number of yeasts before Boochcraft settled on a proprietary strain that
`thrived in the severe conditions and delivered the target abv.
`
`“We chose 7% [abv], which is kind of like a standard IPA," he says. The fermentation
`takes around five weeks. “No one ever says that it’s too high or too low. It's sort of like
`the sweet spot."
`
`Michigan‘s Unity Vibration is right around that number with its hopped hard
`kombuchas. Brooklyn-based Kornbrewcha registers at 3.2% abv with products flavored
`with berries and hibiscus, lemongrass and lime.
`
`
`
`Privacy Policy
`
`- 'Fufl Sax? Brewing’s KYLA kombucha beer
`
`Oregon‘sWg settled on 4.5% ahv for its KXLA duo of hard kombucha.
`which debuted this spring in ginger—tanggdggggnd hibiscus-lime flavors.
`
`

`

`2313201 9
`
`Why Breweries Are Embracing Hard Komhucha | Wine Enthusiast Magazine
`
`“For us, we’re standing on a few of the attributes that we thought were important,“ says
`Cory Comstock, CEO of Full Sail. “It's a reasonable level of alcohol, 100 calories and less
`than two carbs and two grams of sugar. That is something consumers can feel good
`about drinking. They’re not afraid to have more than one."
`
`instead of tossing another double IPA out there, Comstock says, “we were really
`inspired to do something that’s innovative in craft. This was a space that didn’t seem
`like it had a lot of brewers going down that path. If you think about it, it’s fermentation.
`It‘s what brewers do every single day."
`
`To prevent the sour bacteria used for kombucha from infecting its beers, Full Sail
`leased an adjoining building. Over the better part of a year, it perfected the process for
`what became KYLA, an acronym for kombucha, yeast and liactobacillus and
`
`Acetobacter bacteria, which supply scurness and acidity.
`
`Thanks to a top-secret technique, KYLA'S unpasteurized offerings is loaded with gut-
`friendly live cultures, yet remains shelf-stable, a unique position. Most kombucha are
`refrigerated because the beverage is active and warm temperatures can cause re-
`fermentation. That can throw flavors off kilter and create extra carbonation that could
`
`potentially cause bottles to explode.
`
`To prevent issues, unpasteurized and preservative-free Boochcraft is shipped cold, and
`the temperatures are monitored carefully throughout every link of the distribution
`chain. Boochcraft also educates retailers.
`
`
`
`

`

`23132019
`
`Why Breweries Are Embracing Hard Komhucha ] Wine Enthusiast Magazine
`
`“If we frame the product as a food as opposed to an alcohol, it clicks a lot easier for
`them,“ says Clark. “This is living alcohol infused with nutrition."
`
`Nationwide, breweries are also experimenting with kombucha—beer hybrids.
`
`Wisconsin‘s Funk Factory Lieuzeria has blended its sour beer with lemongrass-ginger
`koinbucha, while Sweden‘s Brekeriet created a sour beer with kornbucha cultures.
`
`This spring, giggle Ales released Kulture Clash, a blend of ginger-y Brew Dr. Kgmbueha
`and a custom-brewed imperial blonde ale.
`
`“There are such sophisticated and powerful flavors in the kombucha that we couldn’t
`pick one of our beers off a shelf and throw kombucha in it,” says Rogue president Brett
`
`Joyce. “When you're intentionally blending things together that were designed to blend
`together, you get a more complete product."
`
`Rogue doesn’t make health claims about the beer. For one reason, the probiotics are
`removed prior to packaging. Moreover, the FDA regulates all alcohol assertions.
`
`Boochcraft also shies from sweeping health claims. However, Clark can‘t help but listen
`to feedback from fans that swear they're less groggy-eyed after a night out.
`
`“We can attribute that to the high incidence of B vitamins—that‘s our guess,” says Clark.
`“Some of the beneficial acids in kornbucha might help metabolize alcohol in the human
`body."
`
`Driven by demand, Boochcraft‘s rapid expansion plans are centered on cans and
`barrel-aging experiments. Clark is exploring flavor profiles from sweet to savory to
`sour, and he uses ingredients like grapes and apples to draw in drinkers and spread his
`message.
`
`“We want to use this product as a platform to talk about this being the healthiest
`version of drinking you can do ,“ he says.
`
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`2f13!2015
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