`
`ESTTA Tracking number:
`
`ESTTA1171236
`
`Filing date:
`
`11/09/2021
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
`
`92058781
`
`Party
`
`Correspondence
`Address
`
`Plaintiff
`C5 Medical Werks, LLC
`
`DIANA RUTOWSKI
`ORRICK HERRINGTON & SUTCLIFFE LLP
`1000 MARSH ROAD
`MENLO PARK, CA 94025-1015
`UNITED STATES
`Primary Email: ipprosecution@orrick.com
`Secondary Email(s): drutowski@orrick.com, djustice@orrick.com,
`pvogl@orrick.com, bwright@orrick.com
`650-614-7400
`
`Submission
`
`Filer's Name
`
`Filer's email
`
`Signature
`
`Date
`
`Brief on Merits for Plaintiff
`
`Diana Rutowski
`
`drutowski@orrick.com, ipprosecution@orrick.com, mweddington@orrick.com
`
`/Diana Rutowski/
`
`11/09/2021
`
`Attachments
`
`C5 Opening Trial Brief -Public.pdf(1405749 bytes )
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`
`CANCELLATION NO.: 92058781 (Parent)
`CANCELLATION NO.: 92058796
`
`
`
`
`
`
`C5 Medical Werks, LLC,
`
`
`
`Petitioner,
`
`
`v.
`
`CeramTec GmbH,
`
`
`
`Respondent.
`
`
`
`
`PETITIONER C5 MEDICAL WERKS, LLC’S TRIAL BRIEF
`PUBLIC VERSION
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`TABLE OF CONTENTS
`
`I.
`
`INTRODUCTION ................................................................................................................ 5
`
`II. STATEMENT OF THE ISSUES ......................................................................................... 9
`
`III. DESCRIPTION OF THE RECORD ................................................................................ 10
`
` REGISTRATIONS AND FILE HISTORIES FOR THE SUBJECT REGISTRATIONS ......................... 10
` PETITIONER C5’S EVIDENCE .............................................................................................. 10
` RESPONDENT CERAMTEC’S EVIDENCE .............................................................................. 12
`
`IV. STATEMENT OF FACTS ................................................................................................. 13
`
` PARTY AND INDUSTRY OVERVIEW ..................................................................................... 13
` CERAMTEC’S ‘816 PATENT CLAIMS THE USE OF CHROMIUM IN ZTA CERAMICS .............. 15
` CERAMTEC AND THIRD-PARTY LITERATURE ESTABLISH THAT CHROMIUM IMPARTS
`NUMEROUS FUNCTIONAL BENEFITS TO ZTA CERAMICS FOR HIP IMPLANT COMPONENTS ........ 16
` FOR DECADES, CERAMTEC REPRESENTED TO THE INDUSTRY AND GOVERNMENT AGENCIES
`THAT CHROMIUM CONFERS FUNCTIONAL BENEFITS AND RESULTS IN A PINK MATERIAL ......... 19
` UPON THE EXPIRATION OF THE ‘816 PATENT, CERAMTEC MADE MATERIAL
`MISREPRESENTATIONS TO THE USPTO IN AN EFFORT TO SECURE TRADEMARK RIGHTS .......... 24
` C5 ATTEMPTED TO ENTER THE ORTHOPEDIC MARKET AND WAS FRUSTRATED BY
`CERAMTEC’S CLAIMED TRADEMARK MONOPOLY..................................................................... 26
` CERAMTEC’S NEW LITIGATION DRIVEN POSITION LACKS CREDIBILITY ........................... 28
` DESPITE CERAMTEC’S “NEW SCIENCE,” CERAMTEC CONTINUED ITS REPRESENTATIONS IN
`SCIENTIFIC AND PROMOTIONAL MATERIALS AS WELL AS REGULATORY FILINGS. .................... 32
` C5’S DEVELOPMENT AND TESTING CONFIRMS PINK’S FUNCTIONALITY ............................ 35
` WHEN PRESENTED WITH ALL THE EVIDENCE DURING AN ELEVEN DAY TRIAL, A FEDERAL
`JUDGE FOUND CERAMTEC’S PINK COLOR FUNCTIONAL AND UNPROTECTABLE ........................ 36
` SURVEY EVIDENCE AND CERAMTEC’S OWN MARKETING CONFIRM THAT THE COLOR PINK
`FUNCTIONS AS AN INDICATOR OF MATERIAL, NOT SOURCE ...................................................... 38
`
`V. ARGUMENT ....................................................................................................................... 39
`
` STANDING IS UNDISPUTED ................................................................................................. 39
` THE COLOR PINK IS FUNCTIONAL IN ZTA CERAMICS ....................................................... 39
` HAVING ENJOYED THE BENEFITS OF ITS 20-YEAR MONOPOLY, CERAMTEC IS NOW
`ESTOPPED FROM DENYING FUNCTIONALITY .............................................................................. 50
` CERAMTEC OBTAINED THE ’095 AND ’096 REGISTRATIONS THROUGH FRAUD ................. 51
` CERAMTEC’S UNCLEAN HANDS DEFENSE FAILS LEGALLY AND FACTUALLY ................... 53
`
`VI. CONCLUSION ................................................................................................................... 54
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`- 2 -
`
`
`
`
`
`
`
`
`Cases
`
`
`
`TABLE OF AUTHORITIES
`
`
`
`Page(s)
`
`Alcohol Monitoring Sys., Inc. v. ActSoft, Inc.,
`2011 WL 5075619 (D. Colo. Oct. 25, 2011), aff’d, 499 F. App’x 974 (Fed.
`Cir. 2013) .................................................................................................................................50
`
`Am. Vitamin Prods. Inc. v. Dowbrands Inc.,
`22 U.S.P.Q.2d 1313, 1992 WL 88051 (T.T.A.B. 1992) ..........................................................53
`
`AS Holdings, Inc. v. H & C Milcor, Inc., f/k/a Aquatico of Texas, Inc.,
`107 U.S.P.Q.2d 1829 (T.T.A.B. 2013) ....................................................................................47
`
`Binney & Smith Inc. v. Magic Marker Indus. Inc.,
`222 U.S.P.Q. 1003 (T.T.A.B. 1984) (non-precedential) ..........................................................39
`
`In re Becton, Dickinson, and Co., 675 F.3d 1368, 102 U.S.P.Q.2d 1372 (Fed. Cir.
`2012) ............................................................................................................................40, 41, 43
`
`In re Bose Corp.,
`772 F.2d 866, 227 U.S.P.Q. 1 (Fed. Cir. 1985) .......................................................................47
`
`In re Bose Corp.,
`580 F. 3d 1240, 91 U.S.P.Q.2d 1928 (Fed. Cir. 2009) ............................................................51
`
`Chutter, Inc. v. Great Mgmt. Grp., LLC,
`21 U.S.P.Q.2d 1001, 2021 WL 4494251 (T.T.A.B. 2021) ......................................................51
`
`Disc Golf Ass’n Inc. v. Champion Discs, Inc.,
`158 F.3d 1002 (9th Cir. 1998) .................................................................................................51
`
`In re E.R. Shaw,
`No. 85797528, 16 TTABVUE (T.T.A.B. Sept. 29, 2015) (non-precedential) ..................44, 48
`
`Ezaki Glico Kabushiki Kaisha v. Lotte Int'l Am. Corp.,
`986 F.3d 250, 2021 U.S.P.Q.2d 102 (3d Cir. 2021), as amended (Mar. 10,
`2021) ........................................................................................................................................44
`
`In re Honeywell, Inc.,
`532 F.2d 180, 189 U.S.P.Q. 343 (CCPA 1976) .......................................................................47
`
`Inwood Labs., Inc. v. Ives Labs, Inc.,
`456 U.S. 844, 214 U.S.P.Q. 1 (1982).......................................................................................39
`
`
`
`
`
`
`
`
`- 3 -
`
`
`
`
`
`
`
`Kellogg v. Nat’l Biscuit Co.,
`305 U.S. 111 (1938) .................................................................................................................42
`
`
`
`
`
`Loglan Inst., Inc. v. Logical Language Group, Inc.,
`962 F.2d 1038, 22 U.S.P.Q. 1531 (Fed. Cir. 1992) .................................................................53
`
`In re Morton-Norwich Prods., Inc.,
`671 F.2d 1332, 213 U.S.P.Q. 9 (CCPA 1982) .........................................................................40
`
`Phoenix Trading, Inc. v. Loops, LLC,
`No. 92051757, 25 TTABVUE (T.T.A.B. November 15, 2012) (non-
`precedential) .......................................................................................................................42, 47
`
`Poly-Am., L.P. v. Ill. Tool Works Inc.,
`124 U.S.P.Q.2d 1508, 2017 WL 4287891 (T.T.A.B. 2017) ..............................................42, 47
`
`Qualitex Co. v. Jacobson Prods. Co., Inc.,
`514 U.S. 159, 34 U.S.P.Q.2d 1161 (1995)...............................................................................39
`
`Singer Mfg. v. June Mfg.,
`163 U.S. 169 (1896) .................................................................................................................42
`
`Specialized Seating, Inc. v. Greenwich Industries, L.P.,
`472 F. Supp. 2d 999 (N.D. Ill. 2007) .......................................................................................53
`
`TrafFix Devices, Inc. v. Mktg. Displays, Inc.,
`532 U.S. 23, 58 U.S.P.Q.2d 1001 ..........................................................................40, 41, 42, 45
`
`Valu Eng’g, Inc. v. Rexnord Corp.,
`278 F.3d 1268, 61 U.S.P.Q.2d 1422 (Fed. Cir. 2002) .............................................................47
`
`Other Authorities
`
`37 CFR § 2.122(b) .........................................................................................................................10
`
`
`
`
`
`
`
`
`
`
`
`
`- 4 -
`
`
`
`
`
`
`
`I.
`
`INTRODUCTION
`
`
`
`
`
`Petitioner C5 Medical Werks, LLC (“C5”) requests cancellation of Respondent
`
`CeramTec Gmbh’s (“CeramTec”) U.S. Registration Nos. 4,319,095 (the “’095 Registration”)
`
`and 4,319,096 (the “’096 Registration”) on the grounds of functionality and fraud. Regarding
`
`functionality, (1) the color pink is a natural byproduct of the chemical compound chromium
`
`oxide (also known as “chromia” and hereinafter referred to as “chromium”), and (2) CeramTec
`
`adds chromium to its products for functional purposes as demonstrated in its now-expired patent
`
`covering the composition, marketing materials, regulatory submissions, and scientific literature.
`
`Regarding fraud, CeramTec failed to disclose this information in response to the Examiner’s
`
`questions during prosecution of
`
`the
`
`registrations,
`
`intentionally making material
`
`misrepresentations to the U.S. Patent and Trademark Office (“USPTO”).
`
`CeramTec markets a ceramic hip implant product under the name Biolox Delta, holding a
`
`virtual monopoly acquired through now-expired patent rights on ceramic material used in hip
`
`replacements. During the manufacturing process, CeramTec adds chromium to the ceramic
`
`composite making up its Biolox Delta products. The overwhelming evidence in the record
`
`shows that it does so for a functional purpose, including to increase the hardness of the
`
`composite. Once added, chromium (which makes rubies red) causes the ceramic composite to
`
`turn pink—as a natural, inevitable chemical reaction. Biolox Delta products are pink because
`
`they have chromium, and they have chromium because it improves desirable performance
`
`characteristics. The functional purpose of chromium in CeramTec’s products is beyond any
`
`reasonable dispute. The record is replete with CeramTec representations to governmental
`
`agencies and the industry, made over decades and consistent with scientific literature, that it adds
`
`
`
`
`
`
`
`
`- 5 -
`
`
`
`
`
`
`
`chromium to its hip implant products for improved performance. CeramTec did not choose pink
`
`
`
`
`
`as an arbitrary color for brand identification; pink resulted from functional considerations.
`
`Through a predecessor entity, CeramTec obtained U.S. Patent 5,830,816 (the “’816
`
`Patent”) which identified chromium as a key functional component. CeramTec admits that its
`
`pink zirconia-toughened alumina (“ZTA”) Biolox Delta material practices one or more claims of
`
`the ’816 Patent, all of which require the addition of chromium. That patent solves the problem
`
`of decreased material properties and performance in prior alumina ceramic materials (such as
`
`CeramTec’s Biolox Forte hip implant components) through “a specific molar ratio” of zirconium
`
`dioxide (also known as “zirconia,” which is tough, but not hard) with chromium (which increases
`
`hardness).1 Indeed, it was critical in obtaining the patent that CeramTec’s predecessor overcome
`
`an office action by arguing that chromium made “it possible for the first time to achieve hardness
`
`values such as have not previously been achieved at such zirconium dioxide contents.”
`
`For years, CeramTec’s ’816 Patent blocked competitors from using chromium in their
`
`products in the ratio claimed in the patent. That patent monopoly was key to CeramTec’s market
`
`dominance. Within the range taught by the ’816 Patent, and at the levels included in its Biolox
`
`Delta material, chromium also naturally renders the material pink. Throughout the entire time it
`
`enjoyed the protection of the ’816 Patent, CeramTec knew pink was a natural, incidental
`
`byproduct of a functional component, not an arbitrary color chosen for brand purposes. It was
`
`only after the ’816 Patent expired—and CeramTec lost its patent monopoly over the use of
`
`chromium as a hardening agent—that CeramTec sought trademark protection for the color pink
`
`as an alternative strategy to prevent competitors from supplying competing pink material.
`
`
`1 A glossary of technical concepts is included as part of the testimony of C5’s expert Dr. William
`M. Carty. 48 TTABVUE, Ex. 1 at ¶ 33.
`
`
`
`
`
`
`
`
`- 6 -
`
`
`
`
`
`
`
`CeramTec did so even while it pursued further patents touting the functional benefits of
`
`
`
`
`
`chromium.
`
`The parties have previously litigated the questions now before the Board. From 2014 to
`
`2017 the parties litigated in federal district court in Colorado in a declaratory judgment action
`
`filed by C5 seeking cancellation of CeramTec’s trademark registrations at issue here and a
`
`declaration that the color pink is functional in ZTA ceramic hip implant components (the
`
`“District Court Action”). During this litigation, indeed just weeks before responding to C5’s
`
`interrogatory regarding functionality, CeramTec first published a White Paper with purported
`
`“new science” allegedly showing that chromium has no effect on the properties or performance
`
`of its Biolox Delta product. It is this “new science” on which CeramTec’s case rests, both here
`
`and before the district court.
`
`The District Court Action resulted in a 2017 bench trial in which the court had before it
`
`virtually the same evidence and record on functionality now before the Board. In a 20-page
`
`decision, the district court found that the color pink in CeramTec’s Biolox Delta products is
`
`functional, a natural byproduct of a functional component (chromium), and therefore ineligible
`
`for trade dress protection. The judgment, however, was overturned on appeal, solely on the
`
`ground that the district court lacked personal jurisdiction over CeramTec. The Tenth Circuit did
`
`not address the merits of the dispute or the district court’s findings. Even though the district
`
`court’s findings and conclusions of law are not binding on the Board, they are highly instructive.
`
`Among other things, the district court held (49 TTABVUE, Ex. 10):
`
` CeramTec added chromium to its products to increase hardness.
`
` The color pink occurs naturally as a result of the chromium, making it functional.
`
`
`
`
`
`
`
`
`
`- 7 -
`
`
`
`
`
`
`
`
`
`
`
`
`
`
` CeramTec repeatedly represented to government agencies that it added chromium for
`functional reasons, not to generate a brand identifier.
`
` CeramTec’s litigation-inspired position—the “new science” that chromium has no
`hardening benefit—is not credible and contradicted by years of CeramTec’s own
`research.
`
` Under Supreme Court precedent, the identification of chromium in the ’816 Patent as a
`critical component of the invention is strong evidence chromium is functional,
`foreclosing trade dress protection for the resulting pink color.
`
`Even aside from the science, the color pink is functional for a second reason. Survey
`
`evidence in the record establishes that pink functions as an indicator of material to orthopedic
`
`surgeons and not as an indicator of source. Much like a generic word tells you what a product is,
`
`pink functions to tell surgeons that the hip implant is the latest generation of ceramic material
`
`with chromium—not that it is any particular brand.
`
`CeramTec’s registrations should also be canceled because CeramTec committed fraud on
`
`the USPTO in procuring them. During prosecution, the Trademark Examiner expressly asked
`
`CeramTec whether “the identified color is a natural by-product of the manufacturing process for
`
`the goods.” In response, CeramTec represented that “[t]he sole purpose of the use of pink on
`
`Applicant’s products is as a source-identifier.” This was a material misrepresentation designed
`
`to deceive the USPTO. CeramTec failed to disclose that its products have a pink color because
`
`pink is a natural byproduct of the use of chromium and CeramTec adds chromium during “the
`
`manufacturing process” to achieve greater hardness. Further, CeramTec failed to disclose the
`
`existence of the ’816 Patent or that chromium was claimed in the patent as a key functional
`
`component added to increase hardness. Additionally, CeramTec failed to disclose C5 as a
`
`competitor that also manufactured pink material in response to a specific request from the
`
`Examiner, even though CeramTec had known for years that C5 had developed a pink material.
`
`
`
`
`
`
`
`
`- 8 -
`
`
`
`
`
`
`
`
`
`
`
`
`Finally, CeramTec’s unclean hands affirmative defense is meritless. As a matter of law,
`
`an unclean hands defense is not available where there is a strong public interest in canceling
`
`invalid registrations and clearing the Register for fair competition without fear of infringement.
`
`Because of that strong public interest, the Board has not allowed cancellation proceedings to be
`
`derailed by unclean hands allegations against petitioners. Moreover, C5’s attempts to engage in
`
`fair competition by developing and marketing a competitive white material cannot rise to the
`
`level of unclean hands.
`
`CeramTec has used its improperly obtained trademark registrations to threaten and
`
`intimidate competitors from offering implants containing chromium, even though CeramTec’s
`
`patent is long-expired. Once the ’816 Patent expired, CeramTec’s monopoly ended. The public
`
`interest is served by allowing others in the industry to offer their customers and patients the
`
`technological and market benefits of using known materials containing chromium in ceramic hip
`
`implants. The inevitable and natural color of such materials is pink. CeramTec should not be
`
`permitted to use invalid and fraudulently obtained trademark registrations to prevent the use of a
`
`technology now in the public domain. C5 respectfully requests that the subject registrations
`
`therefore be cancelled.
`
`II.
`
`STATEMENT OF THE ISSUES
`
`1. Whether CeramTec’s the ’095 Registration and ’096 Registration should be cancelled
`
`because they convey exclusive rights to a feature that is a functional and, therefore,
`
`cannot serve as a trademark.
`
`2. Whether the ’095 and ’096 Registrations should be cancelled because they were
`
`obtained through fraud on the USPTO.
`
`3. Whether C5’s claims for cancellation are barred by the doctrine of unclean hands.
`
`- 9 -
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`III. DESCRIPTION OF THE RECORD
`
`
`
`
`
` Registrations and File Histories for the Subject Registrations
`
`The files of the subject registrations—the ’095 and ’096 Registrations—are automatically
`
`a part of the record of this proceeding. 37 CFR § 2.122(b).
`
` Petitioner C5’s Evidence
`
`1. C5’s Notices of Reliance
`
`C5’s First through Sixth Notices of Reliance were filed on May 18, 2021, its Seventh
`
`through Twelfth Notices of Reliance were filed on May 19, 2021, and its Thirteenth Notice of
`
`Reliance (Rebuttal) was filed on September 2, 2021.
`
`TTABVUE
`Docket Number
`
`Description
`
`Citation Format
`
`Petitioner C5 Medical Werks, LLC’s First
`Notice of Reliance (Exhibits 1-10 attached)
`
`41 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Second
`Notice of Reliance (Exhibits 1-15 attached)
`
`42 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Third
`Notice of Reliance (Exhibits 1-11 attached)
`
`43 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Fourth
`Notice of Reliance (Exhibits 1-10 attached)
`
`44 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Fifth
`Notice of Reliance (Exhibits 1-15 attached)
`
`45 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Sixth
`Notice of Reliance (Exhibits 1-12 attached)
`
`46 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Seventh
`Notice of Reliance (Exhibits 1-10 attached)
`
`49 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Eighth
`Notice of Reliance (Exhibits 1-15 attached)
`
`50 TTABVUE, Ex. __
`
`- 10 -
`
`
`
`41
`
`42
`
`43
`
`44
`
`45
`
`46
`
`49
`
`50
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`TTABVUE
`Docket Number
`
`Description
`
`Citation Format
`
`51
`
`52
`
`53
`
`54
`
`136
`
`Petitioner C5 Medical Werks, LLC’s Ninth
`Notice of Reliance (Exhibits 1-16 attached)
`
`51 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Tenth
`Notice of Reliance (Exhibits 1-15 attached)
`
`52 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Eleventh
`Notice of Reliance (Exhibits 1-12 attached)
`
`53 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Twelfth
`Notice of Reliance (Exhibits 1-16 attached)
`(Public Version at 61 TTABVUE)
`
`54 TTABVUE, Ex. __
`
`Petitioner C5 Medical Werks, LLC’s Thirteenth
`Notice of Reliance (Exhibits 1-9 attached)
`(Public Version at 154 TTABVUE)
`
`136 TTABVUE, Ex. __
`
`2. C5’s Trial Testimony
`
`During its opening and rebuttal testimony periods, C5 presented evidence by and
`
`through the declarations of five witnesses and cross-examined three CeramTec witnesses. C5’s
`
`trial witnesses and cross examination of CeramTec witnesses, and the exhibits offered during
`
`their testimony, are as follows:
`
`TTABVUE
`Docket Number
`
`Description
`
`Citation Format
`
`Opening Testimony of C5’s Survey Expert Sara
`Parikh, Ph.D. (Exhibits 1-2 attached)
`
`47 TTABVUE, Ex. __
`
`Opening Testimony of C5’s Technical Expert
`William M. Carty, Ph.D. (Exhibit 1 attached)
`(Public Version at 60 TTABVUE)
`
`48 TTABVUE, Ex. __
`
`Opening Testimony of C5’s Statistics Expert
`Arnold Barnett, Ph.D. (Exhibit 1 attached)
`(Public Version at 56 TTABVUE)
`
`55 TTABVUE, Ex. __
`
`- 11 -
`
`
`
`47
`
`48
`
`55
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`TTABVUE
`Docket Number
`
`Description
`
`Citation Format
`
`57
`
`58
`
`137
`
`139
`
`141
`
`144
`
`143
`
`145
`
`Opening Testimony of C5 Representative
`Lucian Strong
`
`57 TTABVUE at __
`
`Opening Testimony of C5 Representative
`Jonathan D. Haftel (Exhibits 1-5 attached)
`(Public Version at 59 TTABVUE)
`
`58 TTABVUE, Ex. __
`
`Rebuttal Testimony of C5 Representative
`Jonathan D. Haftel (Exhibits 1-2 attached)
`(Public Version at 138 TTABVUE)
`
`137 TTABVUE, Ex. __
`
`Rebuttal Testimony of C5’s Statistics Expert
`Arnold Barnett, Ph.D. (Exhibits 1-2 attached)
`(Public Version at 140 TTABVUE)
`
`139 TTABVUE, Ex. __
`
`Rebuttal Testimony of C5’s Technical Expert
`William M. Carty, Ph.D. (Exhibits 1-2 attached)
`(Public Version at 153 TTABVUE)
`
`141 TTABVUE, Ex. __
`
`Cross Examination of CeramTec’s Statistics
`Expert Dr. Joseph Kadane (Exhibit 1 attached)
`(Public Version at 156 TTABVUE)
`
`144 TTABVUE, Ex. __
`
`Cross Examination of CeramTec’s Survey
`Expert Robert Klein (Exhibits 1-6 attached)
`
`143 TTABVUE, Ex. __
`
`Cross Examination of CeramTec’s Technical
`Expert Dr. John Jay Mecholsky Jr. (Exhibits 1-
`5 attached) (Public Version at 155 TTABVUE)
`
`145 TTABVUE, Ex. __
`
` Respondent CeramTec’s Evidence
`
`1. CeramTec’s Notices of Reliance
`
`Respondent CeramTec filed twenty-nine Notices of Reliance. It withdrew and submitted
`
`corrected versions for its First (122 TTABVUE) and Twelfth (124 TTABVUE) Notices of
`
`Reliance and withdrew entirely its Seventeenth through Twenty-Third (88-94 TTABVUE) and
`
`Twenty-Fifth (96 TTABVUE) Notices of Reliance. 125 TTABVUE.
`
`
`
`
`
`
`
`
`- 12 -
`
`
`
`
`
`
`
`
`2. CeramTec’s Trial Testimony
`
`
`
`
`
`During its testimony period, Respondent CeramTec presented evidence by and through
`
`the testimony by declaration of seven witnesses: CeramTec’s survey expert Mr. Robert Klein
`
`(84 TTABVUE), CeramTec’s sales representative Mr. Grant Shopoff (85 TTABVUE),
`
`CeramTec’s scientist and representative Dr. Alessandro Porporati (98 TTABVUE), CeramTec’s
`
`former scientist and representative Dr. Meinhard Kuntz (102 TTABVUE), CeramTec’s statistics
`
`expert Dr. Joseph Kadane (103 TTABVUE), CeramTec’s technical expert Dr. John Jay
`
`Mecholsky (105-112 TTABVUE), and CeramTec marketing representative Ms. Florence Petkow
`
`(113-120 TTABVUE). CeramTec also presented evidence by oral examination and/or cross
`
`examination of six C5 witnesses, C5’s sales representative Mr. Angel Abeyta (133 TTABVUE),
`
`C5’s marketing representative Ms. Megan Maguire (134 TTABVUE), C5’s marketing
`
`representative Ms. Nicole Stavish (135 TTABVUE), C5’s survey expert Dr. Sara Parikh (152
`
`TTABVUE), C5’s technical expert Dr. William M. Carty (149-151 TTABVUE), C5’s statistics
`
`expert Dr. Arnold Barnett (148 TTABVUE), and C5 scientist and representative Mr. Jonathan D.
`
`Haftel (146-147 TTABVUE).
`
`IV.
`
`STATEMENT OF FACTS
`
` Party and Industry Overview
`
`1.
`
`Petitioner C5, which became CoorsTek Medical, LLC and is now known as
`
`CoorsTek Bioceramics, LLC,2 was founded in 2005 to apply CoorsTek, Inc.’s 90 years of
`
`ceramics experience to the orthopedic market, including hip implants. 57 TTABVUE ¶¶ 3-6; 42
`
`TTABVUE, Ex. 6 at 153:3-17, 149:19-151:25; Ex. 3 at 213:9-15; 54 TTABVUE, Ex. 12.
`
`2.
`
`Registrant CeramTec is a German company who developed a dominant position
`
`2 Petitioner is referred to as “C5” or “Petitioner.”
`
`
`
`
`
`
`
`
`- 13 -
`
`
`
`
`
`
`
`in the ceramic hip implant market in the United States during the pendency of the now expired
`
`
`
`
`
`’816 Patent, which teaches use of chromium to improve the properties of ceramics and covers its
`
`pink ZTA Biolox Delta material. 43 TTABVUE, Ex. 1; Exs. 6-7; Exs. 9-10; 57 TTABVUE ¶ 9;
`
`58 TTABVUE ¶¶ 9-10.
`
`3.
`
`CeramTec and C5 each sell material and manufacture components to the
`
`specifications of its customers, which are Original Equipment Manufacturers (“OEMs”), for
`
`incorporation as one component into their hip implant systems. 57 TTABVUE ¶¶ 3-5; 58
`
`TTABVUE ¶ 6.
`
`4.
`
`Hip implant systems are sold by OEM sales representatives and distributors to
`
`hospitals for use by orthopedic surgeons in hip replacement procedures. 57 TTABVUE ¶ 19.
`
`5.
`
`ZTA ceramic materials constitute an advancement of the previous generation
`
`alumina materials, such as CeramTec’s Biolox Forte alumina material, which suffered from
`
`certain biocompatibility and wear resistance issues that were solved by the advent of ZTA. 48
`
`TTABVUE, Ex. 1 at ¶¶ 34-36.
`
`6.
`
`The prior generation Biolox Forte alumina material is not a ZTA, does not contain
`
`chromium, and is off-white in color. 54 TTABVUE, Ex. 1 (Part 1 of 2) at 23 of 98.
`
`7.
`
`CeramTec introduced its pink ZTA material, Biolox Delta, as a new generation of
`
`ceramic material. 45 TTABVUE, Ex. 1; 48 TTABVUE, Ex. 1 at ¶ 37.
`
`8.
`
`Biolox Delta is pink because of the presence of chromium. The color pink is a
`
`natural, inevitable byproduct of the presence of chromium. 46 TTABVUE, Ex. 8 at 5 of 23; 43
`
`TTABVUE, Ex. 4 at 26 of 64.
`
`9.
`
`When added to ZTA, chromium compensates for the loss of hardness caused by
`
`the presence of zirconia. 42 TTABVUE, Ex. 3 at 218:9-219:2; 46 TTABVUE, Exs. 2-5.
`
`
`
`
`
`
`
`
`- 14 -
`
`
`
`
`
`
`
`
`
`
`
`
`10.
`
`C5 has developed and offers two ZTA ceramic materials: CeraSurf®-p (which has
`
`chromium oxide and is pink) and CeraSurf®-w (which lacks chromium oxide and is white). 57
`
`TTABVUE ¶ 14; 58 TTABVUE ¶ 12.
`
`11.
`
`Test data confirms that CeraSurf®-p performs better than CeraSurf®-w along
`
`several performance attributes, due to the presence of chromium in CeraSurf®-p. 58 TTABVUE
`
`¶¶ 18-23, 25-26 and Exs. 2 and 5.
`
` CeramTec’s ‘816 Patent Claims the Use of Chromium in ZTA Ceramics
`
`12.
`
`CeramTec’s predecessor in interest, an entity named Cerasiv GmbH Innovatives
`
`Keramik Engineering, obtained the ’816 Patent on November 3, 1998. 43 TTABVUE, Ex. 1.
`
`The ’816 Patent expired in 2013. CeramTec admits that its Biolox Delta product practices the
`
`’816 Patent, which includes the presence of chromium in each claim. 45 TTABVUE, Ex. 11 at 4
`
`(RFA 28); 42 TTABVUE, Ex. 12 at 1020:11-18.
`
`13.
`
`The ’816 Patent solves the problem of decreased material properties in prior
`
`alumina ceramics by combining zirconium dioxide (tough but not hard) with chromium
`
`(increases hardness). 43 TTABVUE, Ex. 1 at 3:39-42, 3:58-66, 4:40-45; 42 TTABVUE, Ex. 12
`
`at 1098:12-1100:10, 1158:14-17. The’816 Patent specification explains that the chromium was
`
`added to the composite to increase hardness, making, it possible for the first time to achieve a
`
`certain level of hardness values in zirconium dioxide, even at the high zirconium dioxide levels
`
`necessary to achieve toughness.
`
`The problem still exists of improving the known materials and to make available
`sintered moldings which have a high strength level and in which good toughness
`is combined with great hardness . . . . It has now been found that the solution of
`the problem in question requires a sintered molding with an entirely special
`composition . . . . [T]he invention, in accordance with a first embodiment,
`provides as the matrix a mixed crystal of aluminum oxide/chromium oxide.
`Furthermore, the invention provides that the zirconium dioxide embedded in the
`matrix, and the chromium oxide forming the mixed crystal with the aluminum
`
`- 15 -
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`oxide, are in a specific molar ratio to one another. This measure makes it
`possible for the first time to achieve hardness values such as have not previously
`been achieved at such zirconium dioxide contents, even at the relatively high
`zirconium dioxide contents which may be necessary to obtain an especially good
`toughness.
`
`43 TTABVUE, Ex. 1 at 3:39-42; 3:51-66 (emphasis added)
`
`14.
`
`The two independent claims of the ’816 Patent each include “a specific molar
`
`ratio” of zirconium dioxide to chromium. 43 TTABVUE, Ex. 1 at claims 1 and 3; 48
`
`TTABVUE, Ex. 1 at ¶¶ 86-89. This was vital to overcome an office action and convince the
`
`USPTO to issue the ’816 Patent over the prior art. 43 TTABVUE, Ex. 7 at 213-20 of 270
`
`(C5_0002084-91); 58 TTABVUE ¶¶ 9-10. As the applicant’s response to the office action made
`
`clear, inclusion of chromium served a specific functional purpose essential to the invention:
`
`The invention of the present application is not suggested by Ekstrom. The
`solution of the object according to the present invention requires a sintered body
`with an entirely unique composition. For this purpose, inter alia, a very specific
`molar ratio of the zirconium dioxide deposited in the matrix and the chromium
`oxide . . . is required. Only in this way has it for the first time been possible to
`obtain hardness values, even at higher zirconium dioxide contents . . . .
`
`43 TTABVUE, Ex. 7 at 216 of 270 (emphasis added)
`
`15.
`
`In addition to the ’816 Patent, CeramTec has sought and obtained numerous
`
`utility patents that claim and disclose the inclusion of chromium in ZTA ceramics as a functional
`
`component of the composition. See 141 TTABVUE, Ex. 1 at Section VI. See also 43
`
`TTABVUE, Ex. 1 at 12 (claims 1 and 3); Ex. 6 (U.S. Patent 9,237,955), claims 1-4 and at 4:37-
`
`56, 5:12-51, 7:14-27; Ex. 9 (U.S. Patent 8,932,970) at claims 1, 20; Ex. 10 (U.S. Patent Publ. No.
`
`2012/0142237) at claim 8; 49 TTABVUE, Exs. 1-9.
`
` CeramTec and Third-Party Literature Establish that Chromium Imparts
`Numerous Functional Benefits to ZTA Ceramics for Hip Implant Components
`
`16.
`
`The composition of a ceramic dictates the color as well as the attributes of the
`
`
`
`
`
`
`
`
`- 16 -
`
`
`
`
`
`
`
`material and adding a component to make a ceramic (such as to make it a different color)
`
`
`
`
`
`necessarily affects the material composition, which can have performance, regulatory, and public
`
`health implications. See, e.g., 43 TTABVUE, Ex. 4 at 26 of 64; 46 TTABVUE, Ex. 2 at 2; Ex. 4
`
`at 2; Ex. 5 at 3; 42 TTABVUE, Ex. 3 at 219:3-11; Ex. 12 at 1040:11-1041:24, 1127:3-4; Ex. 5 at
`
`392:12-393:3.
`
`17.
`
`The importance of chromium as a hardening agent in ZTA ceramic material has
`
`been widely documented by third-party scientific publications. 48 TTABVUE, Ex. 1 at ¶¶ 94-
`
`157; 43 TTABVUE, Ex. 8; 45 TTABVUE, Ex. 3; 44 TTABVUE, Ex. 2; 46 TTABVUE, Exs. 1-
`
`5; Exs. 8-10; Ex. 12; 42 TTABVUE, Ex. 3 at 219:3-11, 234:23-235:3; 43 TTABVUE, Ex. 1 at
`
`3:51-66; 51 TTABVUE; 52 TTABVUE; 58 TTABVUE ¶ 18.
`
`18.
`
`Such improvements have also been extensively catalogued in academic papers by
`
`CeramTec scientists, including Dr. Meinhard Kuntz and Dr. Alessandro Porpo