Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`
`ESTTA Tracking number:
`
`ESTTA737907
`
`Filing date:
`
`04/05/2016
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
`
`92056432
`
`Party
`
`Correspondence
`Address
`
`Plaintiff
`Nationwide Mutual Insurance Company
`
`JOSEPH R DREITLER
`DREITLER TRUE LLC
`19 E KOSSUTH ST
`COLUMBUS, OH 43206
`UNITED STATES
`jdreitler@ustrademarklawyer.com, mtrue@ustrademarklawyer.com, ttro-
`fino@ustrademarklawyer.com, ahilton@ustrademarklawyer.com
`
`Submission
`
`Filer's Name
`
`Filer's e-mail
`
`Signature
`
`Date
`
`Testimony For Plaintiff
`
`Mary True
`
`mtrue@ustrademarklawyer.com
`
`/Mary R True/
`
`04/05/2016
`
`Attachments
`
`24138 Depo Exh 5a.pdf(4172271 bytes )
`
`

`
`COLUMBUS
`
`BUSINESS FIRST
`
`DECEMBER 8. 2010
`
`THE CENTRAL OHIO
`BUSINBS AUTHORITY
`
`columbusbuslnessfirstcom
`
`Massage Envy headed to
`Grandview Yard
`
`BY DAN EATON I BUSlNESS FIRST
`
`Come March, Grandview Yard’s
`
`workout warriors will have a new option
`for stress and pain relief.
`
`Franchisees
`
`Ionathan and Denise
`
`Turner plan to open a Massage Envy
`clinic in a 3,700-square-foot space along
`Goodale Boulevard in the office building
`next to Urban Active Fitness Club in the
`
`new development.
`It will be the second location for the
`
`Turners, who opened a Hilliard spot
`three years ago, and the seventh overall in
`the market.
`
`Investors Ltd.
`Nationwide Realty
`spokeswoman Tina Guegold said work
`on the space is underway now with a
`March opening projected. Another con-
`firmed
`tenant, Schindler Dentistry,
`which will be relocating from Powell, is
`expected to open that month, too.
`Turner said he and his wife had talk-
`ed with Nationwide about a Grandview
`
`Yard location for more than a year before
`committing.
`
`He said Nationwide’s approach is
`what ultimately convinced them, but it
`oettainly doesn't hurt to be located near
`a fitness center.
`
`“Massage is moving away from the
`elitefluxuty environment,” Turner said.
`
`“It’s more accepted for medical use and
`for pain and stress relief.
`It’s a natural
`addition for people who work out and
`watch their nutrition."
`
`The business offers a variety of mas-
`sages—Swedish,
`deep
`tissue,
`sports,
`pre~natal—ancl has membership pack-
`ages that have discounts. Turner said the
`company is adding facial services and
`is moving more toward a spa feei than
`a clinic.
`
`tions, but that is something that could be
`explored down the road.
`
`Turner said the overall industry took
`a hit in 2008 with massages dropping
`year—over~year for the first
`time in 10
`years, but it recovered in 2009 and so far
`in 2010.
`
`An average Massage Envy makes $1
`million in annual sales and Turner said
`
`he expects the Grandview Yard location
`to hit that mark.
`
`He said there are no immediate plans
`to partner with Urban Active on promo-
`
`Scottsdale, Ariz.~based Massage Envy
`has more than 600 locations nationwide.
`
`<T>1,6<END1>1<END2>12<END3>(624,18)<E4>22</E4>0<E5>1<E6>18<E7>11<E8>9/30/2015 12:00:00 AM10:27:35.6842047<E9></T>
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`NW2912
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`

`
`
`
`lithe Qllulumhus Btspatth
`
`WWW.DISPATCH.COM
`
`Sunomr, NOVEMBER 21, 2010
`
`Bits of Buckeye history fill new
`grill in Grandview
`
`“We wanted to build a
`
`great restatnaut that says
`something about who we
`are and about our com-
`
`munity." he said. "Our
`ernphasis is on great ser-
`vice. great food and creat-
`ing a great atmospliere.
`“We could have put
`another chain restaurant
`
`in here, but that's the easy
`way to do things.”
`The Grill is only the sec-
`ond restatuaut for which
`
`Ohio State University has
`licensed
`its name and
`
`The sign is hung at Grandview Yard's Buckeye Hall of
`Fame Grill, which features such rnementoes as the old
`iron Ohio Stadium gates.
`
`fir Tracy Tm1rer
`THE COLUM BUS DISPATCH
`
`The daily specials are written on
`the same clialkboard that
`legend-
`ary Ohio State football coach Woody
`Hayes used to outline winning plays.
`Some of the tables are made from
`redwood locker-room benches used
`in Ohio Stadium in the 19205. Two
`
`of the original wt-ought—irou gates
`from the stadium grace the walls.
`And one of Archie Griffin's
`two
`
`Heisman Trophies is on display in a
`glass case.
`the
`some of
`are just
`These
`authentic touches that Buckeye Hall
`of Fame Gril|‘s owners hope will make
`customers feel
`they “can't wait
`to
`come back,” said Charles Lagarce,
`president of Columbus Hospitality
`Group. which will manage the restau-
`rant as well as the Hyatt Place hotel at
`Graudview Yard.
`
`restaurant
`
`The 8,000-square—foot
`opens Tuesday.
`Nearly a year after the closing of a
`nearby, similarly themed restaurant,
`the Buckeye Hall
`I ‘*3
`-. ..-u::
`of Fame Cafe, the
`‘F "-
`',
`Grill
`calls
`itself
`'-
`mo1'e than just a
`sports bar.
`It's
`:1
`sportsrthemed res-
`taurant with “fi'esh,
`sophisticated fioocl
`that isclalnu good,“
`Lagarce said.
`
`l2I"d{lEi!1‘laI‘l<S, said OSU licensing chief
`Rick Van Brimmer. A smaller licensed
`version of the Buckeye Hall of Fame
`Cafe remains open in Concourse C at
`Port Columbus.
`
`He said many of the OSU artifacts
`are on loan from the university or are
`pieces from private collectors.
`“We literally went behind locked
`doors in Ohio Stadium, dusted things
`off and found some neally unique
`things." Van Brinuner said. “It's an
`exciting
`location
`that fans and non-
`fans alike will find
`
`veiy interesting.
`‘'You’ll see little
`
`things
`pieces of
`that connect
`to
`
`our past and tra-
`dition
`and
`are
`
`items that people
`
`really don’t get to see. And the food is
`excelleiit. We’re very pleased with the
`restatuaut."
`The menu features
`
`traditional
`
`sandwiches and salads
`appetizers.
`as well as entrees such as rotisserie
`
`chicken.
`fresh fish.
`
`roasted prime
`
`rib and
`
`The prices range from $7 to $9
`for appetizers, $10 and less for sand-
`wiches. and $15 to $25 for entrees,
`Lagarce said.
`I-lIJTVs.
`-13
`The restaurant has
`projection
`including
`a
`I40-inch
`screen. The building seats 200 people
`inside and 60 outside on the heated
`
`patio, Lagarce said.
`The Grill
`is
`the first
`
`full-service
`
`restaurant put into the Gnmtlview
`Yard project and is designed to be a
`“nice anchor” to the development,
`he said. I
`
`NW2913
`
`g"
`
`'l'_
`
`I
`
`mm min: -ml 1
`IJWIK
`J
`ill
`r’ Item:
`'itt.'“..°.a;
`.
`floodlit Blvd.
`‘.I
`
`,
`
`' ‘kgs|Il"“~'ht'p
`'
`"
`
`'
`
`

`
`COLUMBUS
`l7 Mews
`
`November 22, 2010
`
`Rabid Buckeye fans again have
`a restaurant to call home
`
`Packed with memorabilia, the Buckeye Hall of Fame Grill
`was set to open Tuesday, Nov. 23, in Grandview Heights
`
`By MARK DUBOVEC
`
`While Michigan fans will be
`allowed inside the newest
`restau-
`rant at Grandview Yard, they might
`find themselves ovenvlielmed by
`the strong Buckeye flavor.
`The Buckeye Hall of Fame Grill,
`7?S Yard St., was set
`to open for
`business Tuesday, Nov. 23, and
`features a wide collection of sports
`memorabilia
`from Ohio
`State
`University from over the years.
`Charles Lagarce, president of
`Columbus Hospitality Management,
`which is running the restaurant for
`Nationwide Realty Investors, said
`he doesn't think of the grill as a
`sports bar.
`“We like to refer to it as a sports-themed restaurant,” Lagarce said.
`“Every day is game day.”
`Tina Guegold, vice president of marketing for Nationwide. the
`developers behind Grandview Yard. said the new grill is not affili-
`ated with t.he former Buckeye Hall of Fame Cafe on Olentangy River
`Road. which closed its doors a year ago. Of all the memorabilia on
`display in the new grill, only a Heisman Trophy awarded to Archie
`Griffin was at the previous location; the rest is a fresh collection.
`“Our arrangement with Ohio State provides that opportunity,”
`Lagarce said.
`The restaurant has licensed the name Buckeye Hall of Fame Grill
`from the university.
`The featured OSU paraphernalia includes trophies, T—shirts, pro-
`grams. photographs, letters written by and sent to Woody Hayes.
`Howard “Hopalong” Cassidy’s Associated Press Athlete of die Year
`Award, and items dating back to the time of Chic Harley. Some
`tables even have portions of benches from Ohio Stadium incorpo-
`rated into them. Guegolcl said people most likely can be anywhere in
`the restaurant and see something thefve never seen before.
`Not all the items are from football. Lagarce said all the sports pro-
`grams from OSU will be represented, and items on display will be
`rotated regularly.
`.
`
`Lagarce said the restaurant looks at
`OSU as an ongoing partner.
`“They look forward to this as a
`wonderful venue to represent the uni-
`versity,” he said.
`Lagarce said the proximity to the
`new Hyatt Place hotel works in the
`restaurant’s favor. He envisions pro-
`spective OSU students. alumni and
`their families frequenting the restau-
`rant when visiting the university.
`“We're excited," he said.
`Features of the Buckeye Hall of
`Fame Grill
`include a seated dining
`area, bar and outdoor patio, a screen-
`ing room with a big-screen W, and
`a “recruiting room" for small events.
`Al capacity, 200 people can be inside,
`and an additional 65 can dine outside.
`
`Photo by Marl: Dubuvec
`The Buckeye Hall of Fame Grill is located at ?'?5 Yard st. in the
`new Grandview Yard development.
`
`There also are 43 high-definition TVs that can show up to 10
`different sporting events at a time.
`“There’s not a place you can’t watch the game," Lagarce said.
`Two of those screens won’t show live games, however. At the bar.
`those TVs will display images of Ohio State from different events
`over the years.
`“When we were doing all the research and looking through hun-
`dreds of photos, we couldn’t put them all up, but we wanted to share
`tliern,” Lagarce said.
`Lagarce said the mission of the restaurant is to provide a real
`dining experience. Columbus Hospitality recruited an executive
`chef from Phoenix to run the food service. Signature dishes include
`prime rib. rotisserie chicken, filet mignon and a sandwich known as
`the “Tailgater.”
`“There’s a real variety,” Lagarce said. “I hope people will recognize
`the freshness and quality.”
`The Buckeye Hall of Fame Grill is the second restaurant to open
`at Gtandview Yard since the development opened Sept. 1. lason’s
`Deli began operations Sept. 13.
`For more information call 614-299-6639 or visit the website
`buckeyegrill.com. I
`
`NW2914
`
`

`
`COLUMBUS
`
`BUSINESS
`
`F1181" ooIumhusbusinessflrst.com
`
`THE CENTRAL OHIO
`BUSINESS AUTI-iORI'I"|'
`
`NOVEMBER 3. 2010
`
`Dentist joins Grandview Yard mix
`
`BY BRIAN R. BALL | BUSINESS FIRST
`
`Open wide.
`
`The 92,00(}~square-foot com-
`mercial building that anchors the
`first phase of the Grandview Yard
`mixed-use development has filled
`a 2,080-square-foot cavity.
`
`Powell dentist Sharon Schin-
`
`dler plans to relocate her practice
`in Powell
`to Grandview Heights
`by early March in the commercial
`building that also includes M 8: A
`Architects design firrn, ]ason’s Deli
`and, in a month, the Buckeye Hall
`of Fame Grill restaurant.
`
`The dentist’s husband and busi-
`
`ness manager, Mark Schindler, said
`the practice focuses on cosmetic
`services, such as porcelain veneers
`and crowns.
`
`“It’s general dentistry with more
`of a cosmetic outcome,” he said.
`
`release
`A press
`announcing the ten-
`ant
`said Dr. Schin-
`
`practice will
`dler’s
`offer a “spa” experi-
`ence with the use of
`
`fragrances, program-
`mable music
`and
`other
`amenities
`to
`serve as “stress
`re-
`
`lievers” in the three
`
`dentistry studios.
`
`view Yard’s location
`is more centralized
`
`for her.”
`
`Agent Carol Wass
`the Continental
`
`of
`
`Realty Ltd. brokerage
`represented the ten-
`ant in the real estate
`deal while Ken Isen-
`
`barger and Wayne
`with
`DRSHARON E. SGHINDLER Hater»
`also
`
`Mark Schindler said the practice
`has worked out of :1 Powell office
`
`since 1998 but its base of patients
`extends
`throughout
`the greater
`Columbus market.
`
`“The practice is primarily cos-
`metic,” he said, “so her patients
`come from all over Central Ohio
`and outside Central Ohio. Grand-
`
`Continental Realty,
`landlordfdeveloper
`represented
`Nationwide Realty Investors Ltd.
`
`For
`
`the record,
`
`tenant M&A
`
`Architects designed the Class A
`office building where it occupies
`17,000 square feet.
`
`Urban Active Fitness and the
`
`Hyatt Place hotel also have opened
`in the project’s first phase.
`
`NW2915
`
`

`
`COLUNIBUS
`
`BUSINESS
`
`FIRST oolurnlausbuslnesefiretoom
`
`THE CENTRAL OHIO
`BUSINESS AUTHORITY
`
`NOVEMBER 3, 2010
`
`Dentist joins Grandview Yard mix
`
`BY BRIAN R. BALL ] BUSINESS FIRST
`
`Open wide.
`
`The 92,000-square-foot com-
`mercial building that anchors the
`first phase of the Grandview Yard
`mixed-use development has filled
`a 2,080—square—foot cavity.
`
`Powell dentist Sharon Schin-
`
`dler plans to relocate her practice
`in Powell
`to Grandview Heights
`by early March in the commercial
`building that also includes M 8: A
`Architects design firm, ]ason’s Deli
`
`and, in a month, the Buckeye Hall
`of Fame Grill restaurant.
`
`The dentist’s husband and busi-
`
`ness manager, Mark Schindler, said
`the practice focuses on cosmetic
`services, such as porcelain veneers
`and crowns.
`
`"It’s general dentistry with more
`of a cosmetic outcome," he said.
`
`release
`A press
`announcing the ten-
`ant said Dr. Schin-
`
`practice will
`dler’s
`offer a “spa” experi-
`ence with the use of
`
`fragrances, program-
`mable music
`and
`other
`amenities
`to
`serve
`as “stress
`re-
`lievers” in the three
`
`dentistry studios.
`
`View YarcI's location
`is more centralized
`for her.”
`
`Agent Carol Wass
`of the Continental
`
`Realty Ltd. brokerage
`represented the ten-
`ant in the real estate
`deal while Ken Isen-
`
`barger and Wayne
`Harer,
`also with
`
`DR. SHARON E. SCHINDLER
`
`Mark Schindler said the practice
`has worked out of :1 Powell office
`
`since 1998 but its base of patients
`extends
`throughout
`the greater
`Columbus market.
`
`“The practice is primarily cos-
`metic,” he said, “so her patients
`come from all over Central Ohio
`and outside Central Ohio. Grand-
`
`Continental Realty,
`landlordfdeveloper
`represented
`Nationwide Realty Investors Ltd.
`
`For
`
`the record,
`
`tenant M3zA
`
`Architects designed the Class A
`
`office building where it occupies
`17,000 square feet.
`
`Urban Active Fitness and the
`
`Hyatt Place hotel also have opened
`in the project’s first phase.
`
`NW2916
`
`

`
`COLUMBUS
`[7 Weuw
`
`October 12, 2010
`
`Council signs off on tax
`incentives for land near Yard
`
`Columbus officials hope to benefit from development
`now under way in Grandview
`
`By GARTH BISHOP
`
`Columbus City Council has given the go—ahead for the
`formation of a tax increment financing district near Grand-
`view Yard.
`
`Council approved an ordinance creating the district at its
`Oct. 4 meeting.
`City olficials in Iuly announced its intention to form a
`TIP district for some 300 acres in and around the portion of
`Grandviewlfard that falls within Columbus limits.
`
`A TIF district generates money through the increases in
`property values that are created by new construction. After
`a base property value for the district is established, taxes on
`any increases in the property’s value go toward the TIF.
`For example, if a property is assessed at $10 million when
`the TIF begins, when the property’s value increases to $12
`million, the property taxes on the extra $2 million go to the
`TIF. Those taxes typically are diverted away from agencies
`relying on property taxes—such as schools, the Columbus
`Metropolitan Library, the Columbus Zoo and others-—and
`used to pay for public infrastructure improvements to
`benefit the TIF area.
`
`Revenue from the new TIP will be used for public
`infrastructure improvements in Columbus near Grandview
`Yard, including the widening of Third Avenue from Edgehill
`Road to Olentangy River Road.
`Residential properties will not be included in the TIF,
`and the area's biggest collector of property taxes will not
`be alfected.
`
`“As is usually the case, this is a non-Columbus Cityschonl
`District revenue TIP,” said Councilman Andrew Ginther.
`Grandview Yard is expected to house about 90 acres of
`office, retail and residential uses when all is said and done.
`
`The first phase of the project, including an Urban Active
`fitness center and a Hyatt Place hotel, opened last month.
`Nationwide Realty investors owns
`the property in
`Columbus and Grandview Heights that will become Grand-
`view Yard. As part of the agreement in which Columbus
`promised to form a TIF, Nationwide agreed to transfer 1,400
`positions from Dublin to downtown Columbus by the end
`of 201 1. I
`
`NW2917
`
`

`
`‘COLUMBUS
`Loca ZR7@m7§
`
`October 4, 2010
`
`Residential street, park are
`part of Grandview Yard’s
`second phase
`
`By MARK ousovacz
`
`The Grandview Heights Planning Commission last week
`gave preliminary approval with conditions for Phase II of the
`Grandview Yard development.
`The plan. approved last Wednesday, Sept. 29, calls for the
`dedication of a new residential street and a small park to
`provide open space at the north end of the first phase of
`development. The combined area affected by this phase will
`be less than one acre.
`
`“The next block will probably be residential, so the park will
`be important,” said Nationwide Realty Investors Vice President
`Jim Rost.
`
`Rost said public improvements will include the widening of
`Goodale Boulevard.
`
`“We’re going to get that completed by the end of the year,”
`he said.
`
`The application originally contained a requirement to con-
`struct a connector between Yard Street, which runs north-
`
`south through the middle of Grandview Yard, and Higgs
`Avenue, but it was agreed that would be examined further.
`
`Mayor Ray DeGraw said he is looking for feedback regard-
`ing the proposed connector fiom businesses that would be
`affected. DeGraw said there is potential a connector might not
`be necessary, and he didn’t want the condition to require its
`construction—only to build if necessary.
`The plan is to determine whether a connector will be
`
`necessary before the phase goes before City Council.
`'‘‘We’re ready to go,” Rost said. "We want to get going before
`the winter season.“
`
`Concerns about traffic safety were raised by planning com-
`
`mission member Tom Kornlanc, and the commission agreed
`to conduct further traffic studies before council approval as
`well as requiring appropriate signage and trafflc signals and
`ongoing evaluation of traffic circulation.
`
`“We’re going to monitor how the safety concerns go,”
`Rost said.
`
`Keith Meyer, principal of MSI Design, said Yard Street is
`intended to be the signature street of GrandviewYard, which is
`designed primarily for pedestrian traffic.
`Bobcat Street and the currently unnamed street that will
`parallel Yard Street on each side will collect trafific, said project
`manager Travis Eifert of EM!-I8rT.
`“Given the plan and its design, the framework should lessen
`that congestion,“ Eifert said.
`Meyer also said future developments will be similar to the
`arrangement of the first phase. The edges of buildings will be
`on Yard Street with parking in the back, which Meyer called
`"perfect symbiotic use.”
`There will be three urban parks throughout the center of
`the project, with residentiai developments stretching
`alongside them.
`"This is not a master plan so much as a framework,”
`
`Meyer said “W’e’ll be coming in to discuss individual building
`blocks.”
`
`Meyer said decisions ultimately will be shaped by the
`market.
`
`“We are working on plans as opportunities pop up,”
`he said. I
`
`NW2918
`
`

`
`'l‘his\iVeek Community
`
`Newspapers
`
`GRANDVIEW
`
`Updated daily: www.'l'l1isWeekNews.com
`
`Wednesday, September 8, 2010
`
`Open house
`welcomes
`
`residents to
`
`the ‘Yard’
`
`By ALAN FROMAN
`ThisWea': scggr mm
`
`
`
`ByLorrieCeciLK‘|'ni'sWeet<
`
`move into the building later
`in the month.
`
`
`
`ByLorrieCacilflhisweek
`
`NW2919
`
`A two-story, 42,000 square-
`foot Urban Active Fitness
`
`center and a six—story Hyatt
`Place Hotel with 126 guest
`rooms opened for business on
`Sept. 1.
`Last week’s open house
`began with a performance by
`the Grandview Heights High
`School marching band and
`remarks by Brian Ellis, presi-
`dent and COO of Nationwide
`
`The first phase of the Grand»
`View Yard project was on View Sept.
`1 with a community open house
`allowing visitors to take a good
`long look.
`Grandview Yard is expected to
`be developed over the next 10 to
`15 years on 90 acres comprising
`the former Big Bear warehouse site
`and surrounding properties. Once
`cornpieted, the Yard will have L5-2
`million square feet of comrnertial
`and retail space.
`The first phase includes a three—
`story.
`92.000 square-foot oifice
`Realty Investors, the project's
`building anchored by M+A Archi-
`developer. Ellis also answered
`Grandview Heights H{gh School freshman
`questions from the large crowd
`I
`GI
`fl
`tects on the third floor and Jason '5
`Oath sen
`eason plays the Ute, joining the rest
`-
`of the Grandvlew Heights High School marching
`that anendcd the event‘
`Del] on the first floor"
`;,and_ Visitors were able to take tours of the new
`that
`It’s
`to
`their credit
`Jason’.-3 Deli is scheduled to open
`Sept. 13 and M+A is expected to when the Big Bear warehouse Hyatt Place H0t6LJ3S0|'I'S Deii and Urban Active-
`
`

`
`
`
`ByLorrieCe<:tl,-"ThLsWeek
`
`Nationwide Realty Investors president and C00 Brian Ellis speaks to the crowd gathered
`during a community house for the first phase of the Grandview Yard development on Sept. 1.
`
`throughout the Yard. Ellis said.
`The par}-:3 will all be centered around
`Yard Street, the development’s three-
`quarter rnile main street, he said.
`In addition to_]ason’s Deli, the Buck-
`eye Hall of Fame Grill will be opening
`in November at the office building,
`
`Early next year, Grandview resi-
`dent Dr. Sharon Schindler will move
`
`her aesthetic dentistry practice into a
`space just off the lobby of the office
`building, he said.
`Urban Active has already exceeded
`its membership projection, Ellis said.
`The fitness center will be an ame-
`
`nity for people who live and work in
`the Yard and for guests staying at the
`hotel, he said.
`NR1 has
`learned a lot from its
`
`development of the Arena District,
`Ellis said. and while some of what
`
`worked there will be applied to
`the Yard,
`the Grandview project
`will be different, with a significant
`retail base.
`
`When it’s completed, the Yard will
`“have significant activity 365 days a
`year," he said.
`
`proj-
`the
`The next phase of
`ect
`is expected to be residential,
`probably starting with apartments
`for rent before building condomini-
`
`closed on what is now the Yard’s site
`
`early in 2004, Grandview Heights city
`officials had a vision that out of that
`
`negative, something special could be
`created, Ellis said.
`
`When NR] got involved in 2006, the
`concept was for a retail shopping cen-
`ter, he said.
`
`"But we knew what the community
`wanted and what we do best-—-a large
`scale mixed use project,” Ellis said.
`Construction of the first phase be-
`gan less than one year ago, he said.
`"Our team set a goal
`to be done
`before OSU played its
`first
`foot-
`ball game," Ellis
`said.
`“That’s
`a
`everyone
`significant
`event
`pays
`attention to."
`
`OSU football and other university
`events will be a market the Hyatt Place
`hotel will serve, he noted.
`
`The Hyatt Place is a select service
`hotel and the Yard hotel
`includes
`a number of features diat are an
`
`upgrade of the typical Hyatt Place
`design. Among them: a larger meet-
`ing space and balconies that over-
`look what will be the first of several
`
`public urban parks that will be created
`
`Dominlc Parinl, 3, left, and his brother. Luca. 14 months. out on fire helmets with the help
`of their parents Annina and Greg. The fire department handed out safety information and
`helmets during the event.
`
`
`
`ByLorrieCec|l,."'|'hisWe8|<
`
`NW2920
`
`

`
`unis for sale, Ellis said. A major target
`market for the residential develop-
`ment will be young professionals as
`well as empty nesters who find urban
`living appealing.
`The Yard’s development will be “a
`series of phases," that will ultimately
`be market driven, he said.
`"1 feel confident there is a demand
`for residential here," Ellis said.
`
`The retail base of the development
`will be focused on the northern end
`
`of the Yard site, by Third Avenue, he
`said.
`
`“More than anything. that is market
`dependent,” Ellis said. “We are talk-
`ing to retailers. They appreciate the
`location and feel it fits in well with the
`Columbus market."
`“We want Grandview Yard to be the
`
`Natalie Lark. 4, gets some snacks at Jason's Deli during the open house.
`
`
`
`avLorrieCeciI,r’ThisWeek
`
`fourth ieg of the retail stool" in the
`Columbus area, he said.
`
`we feel optimistic we will get there,"
`Ellis said.
`
`“The economy is really tough right
`now. Retailers don’t have a lot of con-
`
`A number of improvements are
`needed to Third Avenue and the
`
`fidence right now, but
`
`long term,
`
`
`
`ByLorrieCecilflhtsweek
`
`Mayor Ray DeGraw addresses the crowd
`gathered for the Grandview Yard community
`open house.
`
`railroad bridges to enhance access
`to the Yard, he said. Preliminary dis-
`cussions have been held with the city
`of Columbus regarding how those
`improvements can be accomplished.
`Earlier
`this
`summer, Columbus
`
`agreed to create a Tax Increment
`Financing district for the area sur-
`rounding the Yard and Nationwide
`announced it will move 1,400 jobs
`from Dublin to downtown Columbus.
`
`to
`Connecting Giandview Yard
`downtown is a good thing, but it's
`easier to say than to do, Ellis said.
`There is no definite time frame
`
`for when I.he improvements to the
`railroad bridges can be completed,
`lie said.
`
`“It’s expensive to widen them and
`there is a lot of coordination required
`with the railroad," Ellis said.
`
`The city of Grandview has autho-
`
`rized the funding of a preliminary
`engineering study, he said, but NR1 ’s
`focus is to get the improvements to
`Third Avenue completed as soon as
`possible.
`The infrastructure work will be
`
`designed to improve both vehicular
`and pedestrian access to the Yard,
`Ellis said.
`
`Prior to Ellis‘ remarks, Grandview
`
`Mayor Ray DeGraw spoke, calling the
`Yard a partnership between the cities
`of Grandview and Columbus, NR1 and
`
`the Grandview Heights City School
`District.
`
`What NR] has accompiished with
`the Yard very few developers could get
`done, he said.
`
`“What we have here is something
`even beyond what I could have envi-
`sioned,” DeGraw said.
`NR1 has “over-delivered on what
`
`they promised." he said. I
`
`NW2921
`
`

`
`be Qtnlumhas Buspatth
`
`WWW.DISPATCH.COM
`TUESDAY, AUGUST 31, 2010
`
`Grandview Yard plans open
`house Wednesday evening
`
`Project’s first phase opens with hotel, gym and deli in place
`
`By Marla. Matter‘ Rose
`THE COLUMBUS DISPATCH
`
`to step
`The public will get
`into the Grandview Yard project
`Wednesday, more than a year
`after Nationwide Realty Investors
`announced the initial tenants for
`
`the $40 million first phase of the
`mixed-use project on the eastern
`edge of Grandview Heights.
`
`A Hyatt Place hotel, an Urban
`Active Fitness and a Jason's Deli
`will be open for business on the
`site formerly occupied by a Big
`Bear
`supermarket warehouse.
`The final
`touches are being
`put on an office building to be
`occupied by M&A Architects,
`while the 0SU~themed Buckeye
`Hall of Fame Grill remains under
`
`construction with an anticipated
`November opening date.
`
`residents are invited
`Area
`to a community open house
`Wednesday evening as a way of
`introducing the project. The
`event will begin with a short
`presentation and a question and
`
`Thelzfivzttflaazflafialwillbe oper:taa:'s£tovsduringn'wGrmdv§ewYardopenkouse
`£uaddt'££w:to!}ieUrfJa:tAc£iaeFitriessmad_]asm:§De!i.Am :wammg
`B1u:beyeHaHqFFameGrifl, i'se:epeded£oc5beninNowmbe::
`
`answer session with Brian Ellis,
`
`president and chief operating
`officer of Nationwide Realty
`Investors.
`
`housing at Gr-andview Yard. There
`is currently no set timetable for
`future expansion.
`
`“This will give us an oppor-
`tunity to tell folks whats there
`today. and what we expect will be
`coming down the road," Ellis
`said, referring to future plans
`to add more offices. retail and
`
`The open house will take place
`from 6 to 8:30 pm. Wednesday, at
`775 Yard St. (900 Goodale Blvd..)
`with
`parking
`behind Urban
`Active Fitness, north of Goodale
`Boulevard. I
`
`mvmsfldispakhcom
`
`NW2922
`
`

`
`BU
`
`COLUMBUS
`
`INESS FIRST
`
`NJGUST 27. 2010
`
`THE CENTRAL OHIO
`BUSINESS AUTI-l0Rl'|'Y
`
`oolumbuehuslrlessflrstoom
`
`Grandview Yard’s Buckeye Hall of
`Fame set for November opening
`
`BYIJAN EATON | BUSINESS FIRST
`
`Nationwide Realty Investors Ltd. has
`scheduled November for the opening of the
`Buckeye Hall of Fame Grill at its Grandview
`Yard mixed-use project.
`Nationwide Realty President Brian
`Ellis said the restaurant and bar will not
`
`replicate the old Buckeye Hall of Fame
`Cafe, which operated for 12 years around
`the corner on Olentangy River Road unfil
`closing last year.
`There will be some natural similarities.
`he acknowledged. The restaurant will be
`adorned with Ohio State University sports
`memorabilia, but it worft be me behemoth
`
`50,000-square-foot size of the original and
`it won’t include a bustling game room.
`“W:
`have a pool table,” Ellis conceded
`Columbus Hospitality LLC is designing
`the menu and will
`run operations in
`a 7,800-square—foot
`space, which will
`include a 40-foot—long bar and an outdoor
`fire pit amid an array of audiovisual accou-
`trements. Ellis said the menu will feature
`
`casual dining staples, such as burgers and
`bar fare. but the operators are aiming for
`higher-quality offerings while hoping to
`maintain affordable prices.
`“We’re working to identify our signa-
`ture items,” said Columbus Hospitality
`President Charles Lagarce. “The emphasis
`will be on quality and freshness. We want to
`be very Ohio~driven with our vendors and
`our ingredients.”
`“The (profit) margins may be a little
`tighter.” Ellis said. “We have a broader
`agenda than other restaurant owners. We
`want to make money, but we want it to be
`an amenity.”
`The restaurant will seat 240 inside and
`
`The new Buckeye Hall of Fame Grill at Granclvlew Yard will have two patios and a fire pit. and In
`addition to the regular dining area, it will have a private theater-style dining room.
`
`more than 300 when the two patios are open.
`One addition will be aroom for 25 seated
`
`theater—style facing a large projection televi-
`sion. The space can be reserved and closed
`off for private functions or opened to the
`restaurant during events.
`Nationwide Realty acquired some fur-
`niture and fixtures from the predecessor
`restaurant, but otherwise there are no ties
`to the previous establishment, Ellis said.
`“It's fresh eyes at every level," he said.
`Operators are working with Ohio State
`and outside sources to assemble the memo-
`
`rabilia that will be put on display. Ellis said
`securing the OSU brand was key because
`proximity to the university has Grand-
`view Yard developers hoping it will be a
`destination for university patrons, students,
`workers and visitors.
`
`Grandview Yard's Hyatt Place hotel will
`
`offer limited food options, Ellis said, so the
`Buckeye Hall of Fame Grill is positioned to
`capture hungry travelers.
`""I‘he university is a key market for the
`hotel." Ellis said. “Hyatt will be a demand
`generator for the Buckeye Hall of Fame.”
`Lagarce said the hotei will run shuttles
`to 0311 events.
`
`Ellis said developers envision an array of
`restaurants at Grandview Yard and they are
`open to national chains and independents,
`though he expects national names likely
`will be among the early commitments.
`Beaumont, Texas-based Iason’s Deli plans
`to open a Grandview Yard shop Sept. 1.
`“We know from the Arena District that
`
`when you can walk to places to eat and drink
`nearby, that makes the residential and office
`components better,” Ellis said.
`
`NW2923
`
`

`
`@3132 tltulumhus Btspatth
`
`WWW.DISPATCH.COM
`
`_ _ _
`
`Sumosv, Auousr 8. 2010
`
`- -
`
`HOMESLGARDEN
`
`“So many communities in central Ohio are anchored by private golf clubs.
`Part of that is an interest in golf, but a lot of it is the desire to look over green space,
`and we thought we could do that without the golf and without the exclusivity.”
`
`Brian Ellis, Nationwide Really Investors president
`
`Jerome Vlllage homes will be Imtll
`in masons: arvchilectln-Ii styles to
`evoke I small-town feeling.
`
`ICDCK LSSDCIATES lIflCII'lTE¢‘l8 DRMTINIBS
`
`Growing a community
`
`Union County fields to be transformed by development
`By Jlm waum | THE oatuuaus msmcaa
`
`erome is little more than a spot on a map, a handful of homes and a church nestled
`among the corn and soybean fields of southeastern Union County. It That's about to
`change. 4! Nationwide Realty Investors has begun transforming the area around the
`hamlet into one of central Ohio’s largest residential developments, with plans for 2,500
`homes, a town square, two or three schools. 559 acres of parkland and enough offices and
`stores to fill Polaris Fashion Place. -1!» “Five years from now, I won’t recognize this area,”
`said Roger Lusk. whose Brock Road home backs up to the development.
`
`NW2924
`
`

`
`This summer, Nationwide started
`running sewer and water lines to
`the 1,435-acre site north of Brock
`
`and west ofjerome Road injerome
`Township. Work will begin on the
`first homes in the fall, and the first
`
`residents could move in within a year.
`When completed. thejerome
`Village development will be capable
`of housing every man, woman and
`child in Canal Winchester, Grove-
`
`port or Westjefferson, with plenty of
`FCIOTII [O spare.
`Area land-use experts say only two
`central Ohio residential develop-
`ments rivaljerome Village in scale:
`Muirfield Village, with about 2,30