REDACTED
`
`COPY READY
`
`FOR
`
`SCANNING
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 153
`
`

`
`** *>l< *=l< >l<=l<
`
`Galaxy ofnew gadgets on tapfor 2006 Chicago Sun Times January 1 7, 2006 Tuesday
`
`Copyright 2006 Chicago Sun-Times, Inc.
`All Rights Reserved
`Chicago Sun Times
`
`January 17, 2006 Tuesday
`Final Edition
`
`SECTION: FINANCIAL; Pg. 62
`
`LENGTH: 807 words
`
`HEADLINE: Galaxy of new gadgets on tap for 2006
`
`BYLINE: Edward C. Bai g, Gannett News Service
`
`BODY:
`
`The Consumer Electronics Show earlier this month in Las Vegas is noted for celebrity
`appearances —- Tom Cruise, Robin Williams and Stevie Wonder -- but the real stars are new
`products. A sampling of some possible new stars:
`
`IN THE SKY
`
`You've invested in a telescope and are stargazing, but you have no clue what you're looking at.
`Or maybe you want to help your kids master astronomy. Celestron's clever camcorder-sized
`$399 SkyScout personal planetarium is not a telescope. But when you point it at objects in the
`sky, its backlit display will tell you what you're seeing.
`
`What's more, you can choose Mars or another celestial target from its menus and (through
`directional arrows) have SkyScout guide you where to look. SkyScout exploits GPS technology
`and uses software to determine how it is being held. It has a built-in database of more than 6,000
`stars, planets and constellations, and includes about 200 audio descriptions of various objects
`that you can listen to with supplied ear buds. SkyScout is due in March.
`
`SWIMMING IN MUSIC
`
`Want to listen to your iPod while doing laps in the pool? San Diego's H20 Audio is about to
`bring out sealed waterproof casings for Apple's -.-iPod Nano and Shuffle, priced at $80 and $40.
`You can control the iPod from outside the case and use H20's waterproof headset. The company
`says the iPods are protected to depths of up to 10 feet.
`
`MCP006329
`
`

`
`Meanwhile, Advanced Technology Office (ATO) is soon launching iSee, a $249 video recorder
`for the iPod that lets you capture content from a TV, cable, satellite, digital video recorder or
`other analog source.
`
`The company says iSee will work not only with video iPods, but also with most other recent
`vintage models, including the Mini and Nano. You slide the iPod inside the back of the iSee
`device and watch video on iSee's own 3.6-inch LCD screen. iSee is effectively using the iPod as
`a mass storage device. ATO claims battery life of more than four hours of video playback.
`
`STARTER ROBOTS
`
`In 1998, Lego sired Lego Mindstorms, a popular consumer robotics toolset that appealed to
`armchair inventors and robotics junkies age 10 and up. Through the years, Lego Mindstorrns
`have been used in various robotics competitions. Brace yourself for the next generation.
`
`The Lego Mindstorms NXT upgrade becomes available in August (at a price of $250). The
`company says you'll be able to build a working starter robot in slightly more than a half hour,
`using a PC or Mac. Lego says the heart of NXT is an intelligent 32-bit programmable
`microprocessor. Among its stunts: Sensors allow robots to "see" by responding to movement and
`to detect different colors and light intensity.
`
`The new robots will have company. RadioShack already sells a robotics design system called
`VEX; a VEX starter kit costs $300.
`
`CHILL IT WITH USB
`
`Arguably the oddest gadget at CES is also the coolest -- at least in one respect. The $40 Cool IT
`Chiller from Cool It Systems, uses your computer's USB port to keep your beverages chilled.
`You place the device on a flat surface, insert the attached USB cord into a PC or Mac and place a
`soft drink or beer can on top of the cooler. The idea behind Cool IT is to keep your drinks chilled
`while you work; it takes about 20 seconds for the chiller to get down to 45 degrees. (Other
`companies have brought out USB-powered hot plates.)
`
`Monster Cable, makers of high—end audio and video cables, are looking to bridge the gap
`between portable digital music files and audiophile-level music.
`
`Its new SuperDiscs typically include two discs -- one that can play in standard CD players, and
`another with several versions of the music to play on DVD players including high-definition
`stereo and surround sound. Also on the second disc are high-definition music files that can be
`moved to an iPod or Windows Media—compatible player. The tracks are encoded in a new
`format, Dolby Headphone Surround, to provide a richer headphone listening experience. Among
`Monster's first albums are Ray Charles‘ "Genius Loves Company" and Peter Cincotti's "On the
`Moon." (www.monstermusic.com).
`
`NETWORKED TV
`
`MCP006330
`
`

`
`Southern California newcomer ED Digital unveiled what it claims will be the first high-
`definition networked LCD televisions capable of making nice with Microsoft Windows Media
`Connect technology.
`
`Sold under the Digitrex brand, the TVs have built-in Wi—Fi and an Ethernet port. You could be
`sitting in the living room taking in movies, home videos, pictures and music on the TV, even
`though all the content resides on a Windows XP-based computer elsewhere in the house.
`
`The Digitrex TV is PlaysForSure-ready, meaning it can handle songs you've downloaded
`through such Microsoft-sanctioned subscription services as Napster, as well as high-definition
`movies fetched from CinemaNow.
`
`A $1,999 32-inch model and $3,499 40-inch unit are scheduled to arrive by the end of March.
`
`MCP006331
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 154
`
`

`
`=l<* ** >l<* *>l<
`
`Ana’ the awardfor best picture goes to Chicago Tribune February 19, 2006 Sunday
`
`Copyright 2006 Chicago Tribune Company
`Chicago Tribune
`
`February 19, 2006 Sunday
`Chicagoland Final Edition
`
`SECTION: HOME & GARDEN ; ZONE C; YOUR A/V GUY; Pg. 7
`
`LENGTH: 848 words
`
`HEADLINE: And the award for best picture goes to
`
`BYLINE: By Kevin Hunt, Tribune Newspapers: The Hartford Courant
`
`BODY:
`
`It's awards season in the entertainment business, so the Epson Cinema 550 home-theater
`projector is feeling a little giddy.
`
`It's probably expecting a nomination.
`
`How about best in the under—$2,50O category?
`
`Maybe. The 550 certainly ranks among the brightest high-definition projectors at or below its
`price ($2,499).
`
`Many home-theater projectors need perfect, pitch-black conditions -- pull down the shades, draw
`the curtains, turn off the lights and tell Junior to take off those glow-in-the-dark shoelaces --
`before throwing a brilliant, high-definition picture onto the big screen. The 550 performs best in
`those conditions, but it also adapts to less-than-ideal lighting.
`
`Its brightness is at least a third higher than the competition. The extra firepower also allows the
`user to install the projector farther from the screen, creating a bigger picture. For $2,499, plus the
`cost of a screen ($300 and up), your home theater will be showing coming attractions on screen
`sizes of 100 inches (measured diagonally), or bigger.
`
`With the 550 set up only 8 feet from the excellent Stewart Filmscreen StudioTek 130 ($730),
`image sizes topped out at 88 inches. That's still more than 7 feet of picture, viewed from a sofa
`about 5 feet from the screen. Theaterlike? Absolutely.
`
`MCPOO6332
`
`

`
`The 550's 1280x720 resolution is the same as the 720p HDTV sets sold in stores. But instead of a
`100-inch picture, those HDTV sets might instead offer 46- or maybe 50-inch screens for the
`same price.
`
`At only 11.5 pounds, the 550 takes up little room, whether it's mounted on a shelf or ceiling. It's
`16 inches wide, not quite 5 inches high and about 12 inches deep, with a control panel on top, a
`lens set off on the front panel's far right corner. It has assorted video connections, notably HDMI
`(digital) and component video (analog) and a computer input.
`
`The projector creates a picture using three—chip LCD technology, a projection lamp and separate
`glass panels for the red, green and blue parts of each image. Lately, LCD projectors have been
`challenged by DLP technology, which uses thousands of tiny pivoting mirrors and a spinning
`color wheel illuminated by a projection lamp.
`
`Like most projectors, the video-only 550 needs a companion for TV and DVD sound. For high-
`definition programming, Iran a digital video cable from an ID) cable box to the projector, then
`routed the audio feed from the cable box to a surround-sound system via a digital audio cable.
`For movies, component video cables linked the DVD player to the projector.
`
`Even though Epson (www.epson.com) sells the 550 through custom installers (and a dealer
`network), it is not difficult to set up. With its generous lens-shift feature -- the user manually
`adjusts the lens height to fit the screen -— the 550 isn't particular about placement. It'll work fine
`even if mounted on the ceiling, a few feet above the screen.
`
`The 550 does, however, need a DVD calibration disc to get the picture right. Itried both the
`AVIA Guide to Home Theater and Monster Cable's new and extremely simple HDTV
`Calibration Wizard ($30) for basic adjustments in color, brightness, contrast and sharpness. If
`you want to fine-tune the picture even further, the 550 offers more complex settings such as an
`advanced-sharpness mode with "high—band enhancement" for hair and clothing and "1ow-band
`enhancement" for large contours and backgrounds. The full-size remote also has several buttons
`for on-the-fly adjustments for, say, skin tone.
`
`So it's hardly a no-frills proj ector. The 550 has nine-picture memory and seven image-brightness
`settings. Ihad separate picture settings, for example, for TV and DVD. HD programming looked
`best at the midlevel "normal" lamp brightness, DVD movies at slightly dimmer "theater" mode.
`Fan noise ranged from barely audible in the three theater modes to too loud in the ultra-bright
`"dynamic" setting. But that dynamic mode produces a clear picture even with sunshine streaming
`through the windows -- it's nice knowing you won't have to hold the next family or holiday
`gathering in the dark.
`
`In the lowest brightness settings, the 550's lamp lasts 3,000 hours, but only 1,700 hours in the
`dynamic setting. (Replacement lamps cost $349.)
`
`HD programming looked quite good. Most HD images showed traces of distortion, or "video
`noise," but a more serious malady called screen-door effect -- a grid of individual pixels -- was
`
`MCP006333
`
`

`
`never visible from normal viewing distances. Still, the 550 never quite reached the super-clarity
`of the $4,000 Optoma H78DC3 I auditioned late last year.
`
`And on the big screen, non-HD broadcasts were either fair or poor, depending on the station.
`DVD movies appeared somewhat soft -- a good upconverting DVD player, which elevates the
`picture to near-HD quality, might help.
`
`These are fairly typical non-HD characteristics of projectors, even of exalted plasma sets.
`
`And now, the envelope please.
`
`For the money, the 550's brightness, versatility and generally good hi gh-definition performance
`are a winning combination. Don't be surprised if it's the people's choice in $2,500 projectors.
`
`MCP006334
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 155
`
`

`
`** *=l< >l<=l< **
`
`Joining the club The Indianapolis Star (Indiana) March 6, 2006 Monday Final Edition
`
`Copyright 2006 The Indianapolis Star
`All Rights Reserved
`The Indianapolis Star (Indiana)
`
`March 6, 2006 Monday Final Edition
`
`SECTION: BUSINESS; Pg. 2C
`
`LENGTH: 374 words
`
`HEADLINE: Joining the club
`
`BODY:
`
`Lucas Oil, a private company with undisclosed assets, joins a small fraternity of billion-dollar
`corporations that have naming rights to NFL stadiums. On Wednesday, Lucas Oil signed a deal
`for naming rights to the new Colts stadium. Here is how the others stack up.
`
`Stadium - Team - Value of deal - Company - Assets
`
`Reliant Stadium* - Houston Texans - $300 million - Reliant Energy - $13 billion
`
`FedEx Field - Washington Redskins — $205 million - FedEx Corp.
`
`- $21 billion
`
`Bank of America Stadium - Carolina Panthers - $140 million - Bank of America — $1.2 billion
`
`Lincoln Financial Field - Philadelphia Eagles - $139.6 million - Lincoln Financial — $119 billion
`
`Lucas Oil Stadium - Indianapolis Colts - $121.5 million - Lucas Oil - Undisclosed
`
`Invesco Field — Denver Broncos — $120 million - Invesco/AMVESCAP - $386.3 billion
`
`Qwest Field - Seattle Seahawks - $75 million - Qwest Communications - $21 billion
`
`M&T Bank Stadium — Baltimore Ravens - $75 million - M&T Bank — $50 billion
`
`Edward Jones Dome - St. Louis Rams - $73.6 million - Edward D. Jones - $3.6 billion
`
`Heinz Field - Pittsburgh Steelers - $57 million — Heinz Food Co.
`
`— $11 billion
`
`Raymond James Stadium - Tampa Bay Buccaneers - $55 million - Raymond James Financial -
`$9.1 billion
`
`MCP006335
`
`

`
`Ford Field Detroit Lions - $40 million - Ford Motor Co.
`
`- $270 billion
`
`McAfee Coliseum** - Oakland Raiders - $13 million - McAfee - $2.4 billion
`
`Qualcomm Stadium - San Diego Chargers — $18 million — Qualcomm — $13.4 billion
`
`RCA Dome - Indianapolis Colts - $6.5 million - Thomson - $9 billion
`
`Alltel Stadium - Jacksonville Jaguars - $6.2 million - Alltel Corp.
`
`- $23.5 billion
`
`Monster Park - San Francisco 49ers - $6 million - Monster Cable Products - Undisclosed
`
`Gillette Stadium — New England Patriots — undisclosed — P&G - $61.5 billion
`
`The Reliant naming deal includes three other facilities. ** Formerly Network Associates.
`
`Note: Average cost per year reflects that some deals call for payments that fluctuate from year to
`year.
`
`Sources: National Sports Law Institute at Marquette University, ESPN.com, published reports
`
`MCP006336
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 156
`
`

`
`HDTV's new best-kept 15-minute beauty secret Chicago Tribune March 26, 2006 Sunday
`
`** ** ** **
`
`Copyright 2006 Chicago Tribune Company
`Chicago Tribune
`
`March 26, 2006 Sunday
`Chicagoland Final Edition
`
`SECTION: HOME & GARDEN ; ZONE C; YOUR A/V GUY ; Pg. 3
`
`LENGTH: 750 words
`
`HEADLINE: HDTV's new best-kept l5-minute beauty secret
`
`BYLINE: By Kevin Hunt, Tribune Newspapers: The Hartford Courant
`
`BODY:
`
`An HDTV, like most beauties, doesn't just roll out of the box and look great.
`
`It has to work it, baby. A little color touch-up, not too red or green, the right contrast, a little
`brightness and then it's looking sharp. Real sharp.
`
`No television will look its best when left at the factory settings. Manufacturers pump up the
`brightness, contrast and sharpness so their sets attract attention on the busy —- and bright --
`showroom floor. Once it's in your home, you're on your own.
`
`So here's a beauty secret for the HDTV in your life: the new HDTV Calibration Wizard ($30), an
`easy-to-use test disc produced by Joel Silver of the Imaging Science Foundation and distributed
`by Monster Cable .(www.monstercable.com).
`
`The HDTV Calibration Wizard is different from other test discs that help set accurate levels for
`brightness, contrast, color and sharpness. It's not as thorough as the Avia Guide to Home Theater
`(about $30) and Digital Video Essentials (about $25), but it is by far the simplest and quickest
`way to hi-def clarity.
`
`Instead of extensive test patterns, which often baffle the average user, the Wizard displays
`humans and everyday objects. A model's white shirt helps set the contrast -- if it's too high, the
`shirt's buttons disappear. A model's black shirt against a slightly darker black jacket tests
`brightness.
`
`Three female models in various stages of makeup -- too green, just right and too red -- help set
`the color. When the skin tone of the model in the middle looks natural and the model on the right
`
`MCP006337
`
`

`
`looks flushed red, you've found the correct color level. A pool cue is the key to accurate
`sharpness levels and if pool balls look like average, well-rounded pool balls, then the TV's aspect
`ratio -— the ratio of width to depth -- is correct.
`
`Silver's ISF trains professional calibrators who tinker with hi gh-end video installations. A
`professional calibrator spends four hours with about $10,000 in elaborate electronic equipment to
`coax the best picture out of a big-screen HDTV or proj ector. That type of calibration costs about
`$300. Think of the $30 Wizard as a greatest-hits version of a professional calibration. It gets the
`basics right.
`
`Silver, an industry consultant, also operates the Imaging Science Research Labs for Microsoft,
`certifying image quality for Media Center PC systems. Silver developed the Wizard almost three
`years ago for the computer screen, but retained the rights to release it on DVD. Finally, he found
`a distributor in Monster Cable. v
`
`"I don't claim to know how to sell anything," Silver says. "I'm a geek."
`
`Monster's Noel Lee, a master salesman, agreed to distribute the disc. He's also the host, though
`his promotional pitches would be more tolerable if the disc were free, not $30. Jenna Drey, an
`aspiring singer and wife of one of Silver's clients, provides narration.
`
`Silver mastered the disc in standard definition, or DVD resolution, and also in Windows Media 9
`High Definition. On an appropriate Windows Media PC, you'll see the tests —- and a Drey music
`video -— in 720p high-definition.
`
`Some tests will reveal flaws in your television or PC monitor. A black "X" floating horizontally
`across a black background should fade from view at the proper brightness -— otherwise known as
`"black level." A 37-inch Vizio high-definition LCD set I auditioned recently could not display
`the "X," no matter how I manipulated the brightness.
`
`"Properly designed digital TVs should show information a little above white and a little below
`black," Silver says. "If the black ‘X’ is not visible, that illustrates a flaw with the system."
`
`On such sets, Silver says, "blacks would not look proper. They'd look blocky. There would not
`be a good transition from black to dark shadows."
`
`Silver says the Wizard does not have a test for tint, the balance between red and green, because
`most TVs are now set properly at the factory.
`
`The Wizard has a lip-sync test that makes sure your home theater's dialogue keeps up with your
`HDTV's video, but no other audio tests. Both the Avia and Digital Video Essentials discs have
`complete audio calibration tones and professional-type video test patterns.
`
`But neither approach the HDTV Calibration Wizard's simplicity and its ability to create an
`accurate picture in less than 15 minutes. You'll get better detail, more lifelike skin tones and
`more precise black levels without interpreting intricate test patterns.
`
`MCP006338
`
`

`
`Silver, HDTV‘s Mr. Wizard, has de-geeked television calibration. Now anyone can do it.
`
`MCP006339
`
`

`
`Monster Cable Products, Inc.
`v
`Monster Memory; and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 157
`
`

`
`*>l< ** ** *>l<
`
`WIZARD SHOWS THE WAY T0 MAKE HDTV PICTURE PERFECT Hartford Courant
`(Connecticut) April 7, 2006 Friday
`
`Copyright 2006 The Hartford Courant Company
`Hartford Courant (Connecticut)
`
`April 7, 2006 Friday
`STATEWIDE EDITION
`
`SECTION: AT HOl\/IE; The Electronic Jungle; Pg. H9
`
`LENGTH: 769 words
`
`HEADLINE: WIZARD SHOWS THE WAY TO MAKE HDTV PICTURE PERFECT
`
`BYLINE: KEVIN HUNT
`
`BODY:
`
`An HDTV, like most beauties, doesn't just roll out of the box and look great.
`
`It has to work it, baby. A little color touch-up, not too red or green; the right contrast; a little
`brightness -- and then it's looking sharp. Real sharp.
`
`No television will look its best when left at the factory settings. Manufacturers pump up the
`brightness, contrast and sharpness so their sets attract attention on the busy, and bright,
`showroom floor. Once it's in your home, you're on your own.
`
`So here's a beauty secret for the HDTV in your life: the new HDTV Calibration Wizard ($30), an
`easy-to-use test disc produced by Joel Silver of the Imaging Science Foundation and distributed
`by Monster Cable .(www.monstercable.com).
`
`The HDTV Calibration Wizard is different from other test discs that help set accurate levels for
`brightness, contrast, color and sharpness. It's not as thorough the Avia Guide to Home Theater
`(about $30) and Digital Video Essentials (about $25), but it is by far the simplest and quickest
`way to high-def clarity.
`
`Instead of extensive test patterns, which often baffle the average user, the Wizard displays actual
`humans and everyday objects. A model's white shirt helps set the contrast -- if it's too high, the
`shirts buttons disappear. A model's black shirt against a slightly darker black jacket tests
`brightness.
`
`Three female models in various stages of makeup —- too green, just right and too red -- help set
`
`MCP006340
`
`

`
`the color. When the skin tone of the model in the middle looks natural and the model on the right
`looks flushed red, you've found the correct color level. A pool cue is the key to accurate
`sharpness levels, and if pool balls look like average, well-rounded pool balls, then the TV's
`aspect ratio -- the ratio of width to depth -- is correct.
`
`Silver's ISF trains professional calibrators who tinker with high-end video installations. A
`professional calibrator spends four hours with about $10,000 in elaborate electronic equipment to
`coax the best picture out of a big-screen HDTV or projector. That type of calibration costs about
`$300. Think of the $30 Wizard as a greatest-hits version of a professional calibration. It gets the
`basics right.
`
`Silver, an industry consultant, also operates the Imaging Science Research Labs for Microsoft,
`certifying image quality for Media Center PC systems. Silver developed the Wizard almost three
`years ago for the computer screen, but retained the rights to release it on DVD. Finally, he found
`a distributor in Monster Cable. ‘V
`
`“I don't claim to know how to sell anything," says Silver. “I'm a geek."
`
`Monster's Noel Lee, a master salesman, agreed to distribute the disc. He's also the host, though
`his promotional pitches would be more tolerable if the disc were free, not $30. Jenna Drey, an
`aspiring singer and wife of one of Silver's clients, provides narration.
`
`Silver mastered the disc in standard definition, or DVD resolution, and also in Windows Media 9
`High Definition. On an appropriate Windows Media PC, you'll see the tests -- and a Drey music
`video -- in 720p high-definition.
`
`Some tests will reveal flaws in your television or PC monitor. A black “X" floating horizontally
`across a black background should fade from view at the proper brightness -- otherwise known as
`“black level." A 37-inch Vizio high-definition LCD set I auditioned recently could not display
`the “X," no matter how I manipulated the brightness.
`
`“Properly designed digital TVs should show information a little above white and a little below
`black," says Silver. “lfthe black ‘X' is not visible, that illustrates a flaw with the system."
`
`On such sets, says Silver, “blacks would not look proper. They'd look blocky. There would not
`be a good transition from black to dark shadows."
`
`Silver says the Wizard does not have a test for tint, the balance between red and green, because
`most TV sets are now set properly at the factory.
`
`The Wizard has a lip-sync test that makes sure your home theater's dialogue keeps up with your
`HDTV's video, but no other audio tests. Both the Avia and Digital Video Essentials discs have
`complete audio calibration tones and professional-type video test patterns.
`
`But neither approach the HDTV Calibration Wizard's simplicity and its ability to create an
`accurate picture in less than 15 minutes. You'll get better detail, more lifelike skin tones and
`
`MCP006341
`
`

`
`more precise blacks without interpreting intricate test patterns.
`
`Silver, I-lDTV's Mr. Wizard, has de-geeked television calibration. Now anyone can do it.
`
`Kevin Hunt, The Courant‘s consumer electronics columnist, wrote this for the Chicago Tribune.
`He can be reached at hunt@courant.com.
`
`MCP006342
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 158
`
`

`
`Calibrator colors HDTV beautifitl; Review The Seattle limes April 15, 2006 Saturday
`
`** ** >l<* >l<*
`
`Copyright 2006 The Seattle Times Company
`The Seattle Times
`
`April 15, 2006 Saturday
`Fourth Edition
`
`SECTION: ROP ZONE; Personal Technology; Pg. E4
`
`LENGTH: 652 words
`
`HEADLINE: Calibrator colors HDTV beautiful;
`Review
`
`BYLINE: Kevin Hunt, The Hartford Courant
`
`BODY:
`
`A high-definition television, like most beauties, doesn't just roll out of the box and look great.
`
`It has to work it, baby. A little color touch—up, not too red or green; the right contrast; a little
`brightness; and then it's looking sharp. Really sharp.
`
`No television will look its best when left at the factory settings. Manufacturers pump up the
`brightness, contrast and sharpness so their sets attract attention on the showroom floor. Once the
`HDTV is in your home, you're on your own.
`
`So here's a beauty secret for the HDTV in your life: the new HDTV Calibration Wizard ($30), an
`easy-to-use test disc produced by Joel Silver of the Imaging Science Foundation and distributed
`by Monster Cable ..(www.monstercable.com).
`
`The HDTV Calibration Wizard is different from other test discs that set accurate levels for
`brightness, contrast, color and sharpness. It's not as thorough as the Avia Guide to Home Theater
`(about $30) and Digital Video Essentials (about $25), but it is by far the simplest and quickest
`way to hi gh-def clarity.
`
`Instead of extensive test patterns, which often baffle the average user, the Wizard displays
`humans and everyday obj ects. A white shirt helps set the contrast if it's too high, the shirt's
`buttons disappear. A black shirt against a darker black jacket tests brightness.
`
`Three women in various stages of makeup too green, just right and too red help set the color. A
`pool cue is the key to accurate sharpness levels. If pool balls look average and well—rounded,
`
`MCP006343
`
`

`
`then the TV's aspect ratio the ratio of width to depth is correct.
`
`Silver's foundation trains professional calibrators who tinker with high-end video installations. A
`calibrator spends four hours with about $10,000 in electronics equipment to coax the best picture
`out of a big—screen HDTV or projector. That type of calibration costs about $300. Think of the
`$30 Wizard as a greatest-hits version of a professional calibration. It gets the basics right.
`
`Silver developed the Wizard almost three years ago for the computer screen, but retained the
`rights to release it on DVD. Finally, he found a distributor in Monster Cable. 1'
`
`"I don't claim to know how to sell anything," says Silver. "I'm a geek."
`
`Monster's Noel Lee, a master salesman, agreed to distribute the disc. Silver mastered the disc in
`standard definition, or DVD resolution, and also in Windows Media 9 high definition.
`
`Silver says the Wizard does not have a test for tint, the balance between red and green, because
`most TV sets are set properly at the factory.
`
`The Wizard has a lip-sync test that makes sure your home theater's dialogue keeps up with your
`HDTV's video, but no other audio tests. Both the Avia and Digital Video Essentials discs have
`complete audio calibration tones and professional-type video test patterns.
`
`But neither approach the HDTV Calibration Wizard's simplicity and ability to create an accurate
`picture in less than 15 minutes. You'll get better detail, more lifelike skin tones and more precise
`blacks without interpreting intricate test patterns.
`
`Silver, HDTV's Mr. Wizard, has de—geeked television calibration. Now anyone can do it.
`
`Pioneer Inno
`
`Pioneer Electronics
`
`www.pioneerelectronics.
`
`com
`
`$400
`
`Joggers can listen to satellite radio while toting the compact Pioneer Inno. Designed to work with
`XM Satellite Radio, the XM2go satellite radio receiver delivers 160 digital radio channels in a
`compact form that's small enough to attach to a belt.
`
`The 4.4-ounce device also can play MP3 and Windows Media Audio (VWVIA) tunes and can store
`and play back XM content.
`
`It has 1 gigabyte of memory and ships with a pair of headphones and a wireless FM transmitter
`
`MCP006344
`
`

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`that can be connected to a car radio.
`
`Using its bookmark feature, you can make note of a favorite song and then connect the device to
`a computer and purchase the song online.
`
`The receiver costs $400. An XM (www.xmradio.com) subscription is $13 a month.
`
`Deborah Porterfield
`
`Gannett News Service
`
`MCP006345
`
`

`
`Monster Cable Products, Inc.
`v.
`
`Monster Memory and More, Inc.
`Cancellation No. 92054446
`
`Declaration of Anna Balishina Naydonov
`
`Exhibit 159
`
`

`
`*>l< ** ** *>l<
`
`Extra necessities San Antonio Express-News April 28, 2006 Friday
`
`Copyright 2006 San Antonio Express-News
`All Rights Reserved
`San Antonio Express-News
`
`April 28, 2006 Friday
`STATE&METRO Edition
`
`SECTION: S.A. LIFE; Pg. 1F
`
`LENGTH: 1270 words
`
`HEADLINE: Extra necessities
`
`BYLINE: René A. Guzman, EXPRESS-NEWS STAFF WRITER
`
`BODY:
`
`Batteries aren't the only necessities not included with consumer electronics. From cables for
`HDTV (hi gh-definition television) to memory cards for digital cameras, the little things do mean
`a lot when it comes to maximizing gadgets.
`
`Unfortunately, these must—haves often don't enter your mind, much less your budget, until you're
`well into the store. "That's normally where that moment of ‘Oh god‘ happens," says Mark
`McClusky, product editor at Wired magazine.
`
`To get the most out of your big-ticket device, you need more than what's inside the box. Here are
`some familiar electronics and their necessary extras, along with some buying tips and estimated
`prices to help you factor your finances for the complete package.
`
`HDTV
`
`Cable connection
`
`$65 for HDMI, $50 for DVI and $20 for component video. Price typically increases with cable
`length.
`
`If you've invested in HDTV you should get the best audio and video connection. That means a
`cable(s) that can handle high—def digital data, the better to see gorgeous HD picture and hear
`amazing I-ID sound.
`
`Chances are that optimal connection doesn't come with the TV, and it won't come from that
`
`MCP006445
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`

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`coaxial sticking out of the wall.
`
`"To get the full impact of most high defs you're going to need either a component or HDMI or
`DVI cable," McClusky says.
`
`HDMI (high-definition multimedia interface) is the best of the bunch, offering I-ID audio and
`video via one cable. Alas, that convenience can get expensive. For example, a 4-foot HDMI
`cable by Monster Cable, .one of the more recognized brands, usually goes for $100.
`
`Yet look at online customer reviews and you'll notice most people say HDMI cables work the
`same regardless of brand. This reporter bought a no-name HDMI cable on eBay for $10 with
`shipping, so by all means shop around.
`
`DVI (digital video interface) ranks second in convenience and cost. It offers the same picture as
`HDMI, but since DVI only covers video you'll need an extra cable(s) for audio. Depending on
`your HDTV and what you're connecting to it, you might need a DVI-to-HDMI cable or adapter.
`
`Next up is component video, "that red, green and blue cable," says Barb Gonzalez, author and
`illustrator of "The Home Electronics Survival Guide" (Home Electronics Survival, $19.95).
`
`Gonzalez says this three-plug cable is the very least you need to get high-definition picture.
`Component video also requires a separate audio connection. Component is cheapest of the three
`HDTV connections mentioned, though you might get it free if your cable or satellite provider
`throws it in with its set-top box or digital video recorder.
`
`Gonzalez notes a component video cable sends digital content as an analog signal, so you lose
`picture quality. But keep in mind component video still gives an HD picture. "You can certainly
`get by with component and be thrilled," McClusky says.
`
`Which connection is best? HDMI by a high-def mile.
`
`HDTV antenna
`
`$25 and up.
`
`Remember the good old TV antenna? It's still around, only now it picks up HD, too. That's right:
`If you crave HD without the cable or satellite provider, all you need is an indoor or outdoor
`antenna.
`
`HD antennas get local over-the-air HD channels, so you can avoid the monthly fees of cable or
`satellite. But before you buy an antenna, Gonzalez says make sure your HDTV has a built-in
`tuner capable of receiving the HD signal. (The TV should say "HD built-in" or "integrated
`tuner.")
`
`McClusky says HD antennas are fairly alike in performance, so let your budget -- not brand
`names -- dictate your choice.
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`MCP006446
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`Surge protector
`
`$20 and up
`
`A lot goes into HDTV —— like a cable or satellite box, DVD player, video-game con