BULKY DOCUMENTS
`
`(Exceeds 100 pages)
`
`Filed: 03-07-13
`
`Title: DECLARATION OF STEPHANIE H. BALD
`
`Part:4of6
`
`

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`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 139
`
`

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`
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`Market Slowdown Puts Lead Generation under the Microscope National Mortgage News
`September 18, 2006
`
`Copyright 2006 SourceMedia, Inc.
`All Rights Reserved
`National Mortgage News
`
`September 18, 2006
`
`SECTION: LENDERS &THE NEl'; Pg. 37 Vol. 30 No. 49
`
`LENGTH: 1342 words
`
`HEADLINE: Market Slowdown Puts Lead Generation under the Microscope
`
`BYLINE: Scott Kersnar .
`
`BODY: ‘
`
`Even as home prices continued to rise, most lenders and brokers were getting ready for an
`inevitable downturn. As deals became fewer and competition stiffer, the market slowdown
`created a lead-generation testing ground.‘
`
`Internet leads in particular came under the microscope, even as the lead marketplace
`expanded. To LendingTree, LowerMyBills, BankRate, Loanweb and other established lead
`sources, add LeadQuaI, LeadPoint and Housevalues (which recently acquired The Loan
`Page). And to those, add brand-new players like LendingGear._As the mob of vendors keeps
`getting larger, how do you figure out which lead-generation providers will do you some
`good?
`
`‘
`
`Too often, a good lead is hard to find. Mortgage professionals discovered long ago that while
`Internet leads" were cheap, they were unreliable, offering single-digit conversion rates that
`did not keep pace with traditional lead sources. Three out of four mortgage shoppers on the
`Internet are window—shopping for rates and fees. Any interaction they make with a
`website is likely to be a casual exploration. You don't have to be actually looking for aloan
`in order to fill out an online form. But when a prospect is ready to act, the technology is
`now in place to take one of those forms, place a call to the person who had filled it out, ask
`the right follow-up questions and make a quick hot-call transfer to a loan officer paying for
`that lead.
`
`Which companies do it right? If you want to find out which lead-generation companies offer
`a good product, going to conferences is a good idea. Inman News’ Real Estate Connect
`conference in July featured an Internet Mortgage Marketing Summit, where lead generation
`was the primary topic. Back-to—back mortgage sessions took up search engine and portal
`marketing, pay-per~click, pay-per-call, lead validation, going beyond online loan
`applications and how to work Internet leads. Mortgage executives and loan officers had a
`chance to hear from the new lead vendors and take their current providers to task with
`complaints about lead quality.
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`Another option is to contact consultants that specialize in serving brokers. Jason Denio, CEO
`of Springfield, Mass.-based Foresite Group Inc. heads one such firm. No fan of Internet
`leads, he is advising loan officers to stick with their contact-management software to
`generate referrals and otherwise drum up new business.
`
`"Two years ago, it was buy leads and make money," Mr. Denlo told me. "There was a big
`push on hot-call transfers." He has seen a huge shift in that arena. "The companies that
`were buying leads are not doing that any more." He said none of his customers areasking
`about hot-call transfers now. "The knock was on the quality of the leads."
`
`But hold on a second. Others say dismissing Internet leads can be a mistake. Domania
`founder Steven Kropper, now the CEO of startup BankOnRealEstate.com (stay tuned for
`groundbreaking announcements), has some thoughts onthat. The solution to closing the
`gap "between crummy low-conversion Web leads and the performance of traditional off-line
`marketing channels," states Mr. Kropper, is to incubate those leads. He points to LeadQual,
`founded by HomeGaln veterans Andrew Coleman and Glenn Houk, as one of the few
`companies "filtering, incubating or otherwise warming up leads."
`
`The prevailing myth of filtering Internet leads is often paired with another myth: exclusivity,
`says LeadQuaI co-founder Glenn Houk. "There is no such thing as an exclusive lead."
`Consumers ready-to apply for a loan - the ones you most want toreach - do not sit around
`waiting for some matchmaker to find them.-When Internet borrowers get serious, they want
`service this minute, during this call to your 800 number or immediately (if not sooner) after
`clicking the send button on an online form.
`
`Speed and customization as the key factors in converting the Internet loan seekers who are
`actually ready to act, says Mr. Houk. Thus LeadQuai finds out what the prospect wants and '
`needs, matches that information with the criteria of the mortgage broker, and makes the
`hot-call transfer without first putting the consumer on hold. In effect, the broker or loan
`consultant becomes part of a dispersed but efficient call-center hunt group_. -
`
`Since studies tell us that Internet borrowers are pleased when their initial enquiries gets an
`immediate response, even if the consumer is not ready.to transact, the first loan consultant
`to respond is the one who scores that initial victory. Having done that, said Mr. Houk, the
`loan consuitantshould retain the prospect's contact information for longer-range "drip-
`marketing" contacts, such as opt-in e-mail.
`
`Calling itself the world's first real—time lead exchange, a company called LeadPoint offers to
`revolutionize mortgage leads on the Intemet by reducing the cost per funded loan. That
`company also was founded by lead—generation veterans and started trading leads in
`November 2004. Los Angeles-based LeadPoint has traded some 800,000 leads to date and
`currently trades some 2000 leads a day. LeadPoint resembles eBay inthat the price of leads
`is arrived at.In an auction rather than by signed contract. Buyer and lender criteria flnd a
`match-up on the exchange and a qualified hot transfer is made to the highest bidder.
`
`By offering an efficient marketplace and charging a fraction of what leading competitors
`charge for a lead, LeadPoint offers to maximize ROI and margin for buyers and sellers alike.
`Having one point of access means lead buyers are not tied to any one vendor. If a mortgage
`lender or broker buying leads finds that they are converting poorly, the buyer can lower his
`bids.
`
`The leads offered on LeadPoint are exclusive. Nevertheless, the company claims that it
`receives over 20 applications from sellers per day, though it doesn't accept that many. All
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`buyers are given a dropdown feedback box to report leads that don't work or ones that
`contaln Incomplete information. LeadPoint ranks its sellers and says it works with them to
`Improve performance and kicks out the laggards.
`
`Speaking of Iaggards, hot—cal| transfers don't turn into closed loans by themselves. The loan
`officer on the receiving end has to be hot, too. All sources agree that the ones who succeed
`best are those who make themselves instantly available to take calls at times when
`borrowers are most likely to call. Yes, that means working some weekend hours.
`
`Mortgage brokers should keep an eye on a Wayne, Pa.-based startup called
`LendlngGear.com, which connects brokers and lenders in another real-time auction
`environment. The LendingGear value proposition is to help brokers get accurate scenario
`results without having to upload loan app data to multiple AUS-systems. When brokers
`complete a single thorough scenario form, lenders are notified by email of scenarios that fit
`pre—selected- criteria. They then click through these notifications- to place their bids. Brokers
`receive e-mall notifications and click through to see various offers on one page.
`
`LendingGear president Marcus Cudd, a veteran of the wholesale lending ranks, says brokers .
`are eager for a way to avoid the "two or three uploads it takes to get-the prequal they are
`looking for." Since most automated undewvriting systems have a l_imited number of
`guidelines in the system and set interest rates, he notes, the conditions and stipulations
`returned give lenders plenty of room to back out of a preliminary decision.
`
`'
`
`LendingGear offers lenders a chance to "create profiles of_|oan types they are actually
`looking for." Hot transfers do not turn into actual deals unless the pre-qualification process
`is focused on the business a lender is actually targeting‘, said Mr. Cudd, "and I don't think
`I you can completely automate that process."
`
`Once again, automated systems can return preliminary indications, but they can't
`lnterrogate a prospect to turn a lead into a deal that lenders will actually honor. Just as it
`takes human intervention to incubate an Internet lead, it takes a live loan professional to
`close a deal.
`
`http:[[www.nationa|mortgagenews.com hmxlzwww.§ourgemedla.gg_m
`
`LOAD-DATE: September 18, 2006
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`AMZNOOO660
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 140
`
`

`
`'Bond, James Bond’; ‘Casino Royale’ signals change for 007 South Bend Tribune (Indiana)
`November 17, 2006 Friday Correction Appended
`
`Copyright 2006 South Bend Tribune Corporation
`All Rights Reserved
`South Bend Tribune (Indiana)
`
`November 17, 2006 Friday
`Co_rrection Appended
`Michigan Edition
`
`SECTION: WEEKEND; WEEKEND: COMMENTARY; Pg. D1
`
`LENGTH: 588 words
`
`HEADLINE: 'Bond, James Bond‘;
`‘Casino Royale' signals change for 007
`
`BYLINE: By JAMES WENSITS, Tribune Staff Writer
`
`BODY:
`
`James Bond is not a nice guy. Or, at least, he wasn't.
`
`The character described by Ian Fleming in his 1953 novel, "Casino Royale," did not have the
`charm of Sean Connery, much less that of Roger Moore or any of the other actors who have
`portrayed the superspy.
`
`The real Bond liked willing women, provided it was his will that _brought them to his bed.
`
`He also had a gourmet's taste in food and wine, particularly vintage champagne, and a
`thirst for a well-made martini, for which he had exacting specifications.
`
`Although the fortune made by the Bond books and movies was largely because of America's
`fascination with the character, the Bond in Fleming's early books did not particularly like
`Americans or their products.
`
`Bond despised Virginia tobacco, favoring Turkish leaf in his specially made cigarettes.
`
`American-made cars and their automatic transmissions were a sign of American softness
`from Bond's distinctly European point of view.
`
`And, _let's not forget, Bond was a killer, a licensed hit man whose government-sanctioned
`Job was to take out anyone who threatened British security, or whose death might increase
`intelligence in vital areas.
`
`To make "Casino Royale," the filmmakers had to achieve two goals.
`
`The first was to transform the Bond character from the natty quip machine he had become
`over the course of 20 films into a believable, hard-nosed British spy.
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`The second was to get a handle on the series itself, which unfortunately, like a fat Elvis, had
`become a woeful caricature.
`‘
`
`Stupid plots, stupid villains, stupidly named stupid strumpets and an unrelenting effort to
`wring as much money as possible out of each product-placement-enhanced film have made
`each new Bond fllm increasingly worse than its predecessor for anyone who was a fan of the
`original concept.
`
`Fleming wasn't a particularly good wordsmith, but he could spin a good yarn with the best
`of them, as fans of the novels can attest.
`
`It is worth noting that most of the novels were written after the film series began.
`
`As time went by, the Bond character in the books seemed to become more and more like
`the character Sean Connery portrayed in the films and -less like the numbered killer Fleming
`had first imagined.
`
`The first few movies, "Dr. No," "From Russia, With Love" and even "Goldfinger' basically
`followed Fleming plots, which may be why many early fans still believe Connery was the
`best of the Bond actors. His material was better, making his version of the character far
`more interesting.
`Unfortunately for Bond fans, "Goldfinger," which was ‘a huge financial success, paved the
`way for the outlandishness that followed.
`—
`Unlike the book character's treasured old Bentley, Bond's "Goldflnger" Aston-Martin car had
`machine guns under the headlights and a passenger-side ejector seat, along with other plot
`devices that led those in charge of the series to conclude that each new film had to top the
`last.
`Somewhere along the way, the film series dropped any connection between the movies and
`Fleming's books other than the film titles, the names of the main villain and Bond himself.
`The new "Caslno Royale“ makes many script changes as well, although from what I've read,
`the basic plot seems to follow Fleming's plan.
`
`So, here's an idea:
`
`If the latest Bond movie is a success, moviemakers should try following those old Fleming
`book plots a bit more closely and see if an audience develops.
`‘ihat could be the most fun that Bond lovers have had since JFK kept a Fleming novel on his
`nightstand.
`
`Staff writer James Wensits:
`
`jwensits@§btinfo.com
`
`(574) 235-6353
`
`CORRECTION-DATE‘: November 18, 2006
`
`CORRECTION:
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`Because of a reporter's error, a commentary about the new James Bond movie, " ‘Bond,
`James Bond‘ " on Page D1 of Friday's WeekEND, incorrectly stated that most of the novels
`written by Ian Fleming were written after the film series began in 1962. Nine of Fleming's
`14 Bond novels were published before 1962. The Tribune regrets the error.
`
`GRAPHIC: Daniel Craig aims to rescue the James Bond franchise of films from its silliness
`and light plotllnes as he steps into the role of 007 with the release today of "Casino Royale.“
`AP Photo/EON PRODUCTIONS/PA ‘On Her Majesty's Secret Service‘ Ian Flemming published
`the first James Bond novel, "CasIno Royale," in 1953. A year later, the novel was adapted
`for live television in the United States, and in 1962, Bond made the leap to the big screen.
`Nine actors have played the British superspy in official franchise films and unofficiai fllms.
`No matter their real names, the following men have all gone by the code name 007: Barry
`Nelson "Casino Royale'' (1954) Sean Connery "Dr. No" (1962) "From Russia, with Love"
`(1963) "Goldflnger“(1964) "Thunderba|l" (1965) "You Only Live Twice" (1967) "Diamonds
`Are Forever" (1971) "Never Say Never Again" (1983) Peter Sellers and David Niven "Caslno
`Royale" (1967) George Lazenby "On Her Majesty's Secret Service"(1969) Roger Moore "Live
`and Let Die" (1973) "The Man With the Golden Gun" (1974) "‘l11e Spy who Loved Me‘
`(1977) "Moonraker" (1979) "For Your Eyes Only" (1981) '0ctopussy" (1983) "A View to a
`Kill“ (1985) Timothy Dalton "The Living Dayllghts" (1987) "License to Kill" (1989) Pierce
`Brosnan "Go|denEye" (1995) "Tomorrow Never Dies" (1997) "The World Is Not Enough"
`(1999) "Die Another Day‘ (2002) Daniel Craig "Casino Royale" (2006) Daniel Craig, above,
`becomes the latest actor to play James Bond with the release today of “Casino Royale.''
`Photos provided/METRO-GOLDWYN-MAYER PICTURES, COLUMBIA PICTURES, EON
`PRODUCTIONS 5 steps to 007 Since Ian Fleming published the first James Bond novel,
`"Casino Royale," in 1953, 007's sophisticated charm and bulletproof cool have set the
`standard for the gentleman agent. "Casino Royale," the 21st movie in the series, opens
`today, starring Daniel Craig as the sixth Bond, James Bond. Here are five ways to be the
`spy everyone loves. Rent a tux. This one is easy because almost every mail has an After
`Hours Formalwear. when selecting your tux, keep it simple -- and skip the blue ruffles.
`Acquire an accent. To make the Bond girls swoon, ditch the boorish American drawl for
`aristocratic English. With Paul Meier's dialect services (wwyA_r.paglmgig:.gom), you can select
`a specific British accent, or go Scottish if you're a Sean Connery fan. Mix the perfect
`'
`martini. Not everything Bond does is perfect: No real cocktail aficionado would choose a
`shaken vodka concoction over a far more civilized stirred gin martini. Take a bartending
`class to make sure your mixology skills are up to snuff. Check out an Aston-Martin. In
`"Casino Royale," Bond returns to the DB5, the Aston-Martin sports car most associated with
`the spy. The DB5 is a rare classic, but you can window-shop for newer models online at
` . Raise the stakes. A dramatic point in the movie
`revolves around a high-stakes poker game. In Atlantic City, N.J., re-enact that scene at the
`baccarat table, Bond's preferred gamble. Closer to home, host your own game; all you need
`are cards and piles of Monopoly money. For guidance, pick up a copy of "Baccarat for the
`Clueless" by John May (Lyle Stuart, $12).
`
`LOAD-DATE: November 20, 2006
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`AMZNOO0430
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 141
`
`

`
`Global Broadcast Database - English November 24, 2006 Friday
`
`Copyrighf 2006 inewsnetwork Inc.
`All Rights Reserved
`ineWs@@@
`Global Broadcast Database - English
`
`SHOW: KOKI 8AM 8:00 AM Fox
`
`November 24, 2006 Friday
`
`LENGTH: 281 words
`
`STATION: 5 KOKI
`Tulsa, OK '
`
`BODY:
`
`OFFICER TRIED TO PULL THE CAR OVER BUT THE DRIVER DROVE AWAY SWERVING
`THOUGH A NEIGHBORHOOD GETTING THE CAR STUCK IN A YARD. THE DRIVER WAS ABLE
`TO GET AWAY. OFFICERS SEARCHED THAT CAR... AND FOUND DRUGS INSIDE.
`
`WITH STOMACHS STILL FULL OF TURKEY... MILLIONS OF AMERICANS ARE HITTING THE
`STORES ‘TODAY. BLACK FRIDAY IS KNOWN AS THE BIGGEST SHOPPING DAY OF THE YEAR.
`MANY STORES HAVE EARLY-MORNING SALES... ENCOURAGING SHOPPERS TO GET A JUMP '
`START ON CHRISTMAS SHOPPING‘. AT BEST BUY HERE IN TULSA... SOME SHOPPERS HAVE
`BEEN IN LINE SINCE TUESDAY. THE DOORS THERE OPENED THIS MORNING... AT FIVE O’
`CLOCK. AS WE JUST TOLD YOU... THE SHOPPING HAS JUST BEGUN. AND FORGET 'HAPPY
`HOLIDAYS’
`‘CHRISTMAS’ IS MAKING A COMEBACK. THESE STORIES ARE WHAT'S
`MAKING NEWS. THIS TIME OF YEAR... ‘HAPPY HOLIDAYS‘ IS A COMMON GREETING. BUT
`AFTER A FEW YEARS... THE MINNEAPOLIS STAR TRIBUNE REPORTS... 'SOME RETAILERS
`ARE IN THE SPIRIT TO WELCOME BACK CHRISTMAS.‘ AFFER YEARS OF BEING POLITICALLY
`CORRECT... MAKING SURE NO RELIGIONS ARE FAVORED... STORES ARE ADDING
`'CHRISTMAS' BACK IN. AND IT'S NOT COMING ALONE. ‘HAPPY HANUKKAH' AND 'KWANZAA'
`CAN ALSO BE SEEN IN MANY STORES. MILLIONS OF AMERICANS WILL WADE THROUGH
`STORES TODAY... FIGHTING" FOR LIMITED SALES ON ‘BLACK FRIDAY’ THE DAY MOST
`PEOPLE WILL BUY ONLINE IS 'CYBER MONDAY.’ BUT...AS THE NEW YORK TIMES
`REPORTS... ARE 'E—LO0KING... BUT FEW ARE ACTUALLY E-BUYING.‘ THIS MONDAY... MANY
`PEOPLE WILL ‘WINDOW SHOP‘ ON THE INTERNET. BUT RECORDS SHOW... FEW WILL
`ACTUALLY MAKE PURCHASES. FOR MANY OF US... IT'S THE MOST WONDERFUL TIME OF
`THE YEAR..-. SADLY, CRIMINALS THINK SO TOO. WHILE SHOPPING TODAY... THE TULSA
`WORLD WARNS THAT YOU ‘DON'T WANT TO BE A
`
`'
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`LOAD-DATE: November 27, 2006
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 142
`
`

`
`Crowds migrating from the aisles to the Web Rocky Mountain News (Denver, CO) November
`24, 2006 Friday
`
`Copyright 2006 Denver Publishing Company
`Rocky Mountain News (Denver, CO)
`
`November 24, 2006 Friday
`Final Edition
`
`SECTION: BUSINESS; Pg. 2B
`
`LENGTH: 673 words
`
`HEADLINE: Crowds migrating from the aisles to the Web
`
`BYLINE: Roger Filiion, Rocky Mountain News
`
`BODY:
`
`All you shoppers who shun malls and like to point and click, get ready to join tens of
`millions of Web surfers who will buy their holiday gifts online.
`
`Nov. 27, or Cyber Monday, marks the unofficial start of the online holiday-shopping season,
`when many consumers return to their offices from the Thanksgiving holiday and capitalize
`on broadband connections.
`
`And experts predict that people will shell out more money via cyberspace than ever to buy
`toys, DVDs, clothes and other gifts this year despite lingering worries about identity theft,
`fraud and other issues.
`
`Forrester Research predicts that online holiday sales will jump 23 percent over 2005 holiday
`sales, to $27 billion.
`
`Why? Higher gas prices, the huge selection of products online and the convenience of
`Internet shopping.
`'
`
`"While consumers may downplay how much they plan to spend this holiday season,
`historical trends point to a different story" that suggests a "strong holiday season,"
`Forrester analyst Sucharlta Mulpuru wrote in a recent report.
`
`Using different data, JupiterResearch predicts that online holiday retail sales will jump 18
`percent, to $32 billion.
`
`The research firm estimates that a record 114 million users will shop online, a 6 percent
`increase.
`'
`
`Denver-area net surfers are expected to be among those who will be busier than most.
`
`The Denver area ranks No. 4 on the list of top online shopping cities in terms of how much
`money people plan to spend online this holiday season, according to a survey by AOL and
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`the polling firm Zogby International.
`
`It said the average Denver Web user plans to spend $558.84 on online purchases this
`holiday season.
`
`New York Web surfers on average are expected to spend the most money - $1,483.36 —
`online, the survey reported.
`'
`
`,
`
`Despite the rush to the Web, fraud, privacy, spam and other worries remain a ooncem.
`
`Experts caution Web surfers against privacy-stealing programs known as spyware, as well
`as viruses that can wreak havoc on a person's computer.
`V
`
`Experts also warn against e- mails known as "phishing' scams that invite consumers to log
`on to a seemingly legitimate Web site and enter sensitive personal information such as a
`Social Security number. The Web site, in fact, isn't legitimate and allows the perpetrator to
`capture personal data.
`
`David Perry, global director of education at Trend Micro Inc., a Cupertino, Calif.-based
`maker of computer-security software, advises wary Web surfers to window-shop online
`and then complete the actual purchase over the phone with the retailer.
`
`In_ his own case, Perry uses a separate credit card for online transactions that has a $1,000
`ceiling. "That limits the liabil_|ty to $1,000," he said.
`
`Jeff Grass, CEO of Buysafe Inc., a Virginia company that identifies reputable online
`merchants with a special seal, said shoppers also are concerned about online retailers‘
`failing to follow through on transactions, particularly when it comes to smaller, independent
`online retailers."Really make sure you know who you're buying from," said Grass. "Look for
`clues or factors that can help you know they're a trusted and reliable merchant."
`
`INFOBOX '
`
`Online shopping tips
`
`* Secure your personal computer beforehand and keep security software updated. Use anti-
`virus, anti—spyware and anti-spam software, as well as a firewall.
`
`* Be wary of responding to e-mails asking for your passwond(s), Social Security number,
`birth date, credit card number or other personal information.
`
`* Ensure that Web sites are truly secure before entering credit-card data. Look for a small
`lock icon on the browser's status bar, a Web-site URL that begins with "https" (the "s"
`stands for secure) and a trusted seal like those from Verisign or TRUSTe.
`
`i
`
`* Review all credit-card bills closely to look for suspicious activity. Designate one credit card
`for online shopping.
`
`* Create complex user names and passwords for credit-card accounts and when registering
`for e-commerce sites and other Internet accounts.
`
`Sources: National Crime Prevention Council; Chief Marketing Officer Council; Electronic
`Retailing Association
`‘
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`NOTES: fiI|ion@RockyMountainNews.com or 303-954-2467; SEE END OF TEXT FOR
`INFOBOX
`
`GRAPHIC: Illustration, Letting your mouse do the shopping. See graphic archlve. ROCKY
`MOUNTAIN NEWS
`
`LOAD-DATE: November 24, 2006
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 143
`
`

`
`
`
`More people window shopping in stores and then going online to purchase the items CBS
`News Transcripts November 28, 2006 Tuesday
`
`~
`
`Copyright 2006 CBS Worldwide Inc.
`All Rights Reserved
`CBS News Transcripts
`
`SHOW: CBS Morning News 6:30 AM EST CBS
`
`November 28, 2006 Tuesday
`
`LENGTH: 304 words
`HEADLINE: More people window shopping in stores and then going online to purchase
`the items
`~
`
`ANCHORS: SUSAN MCGINNIS
`
`REPORTERS: CYNTHIA BOWERS
`
`BODY:
`
`SUSAN MCGIN NIS, anchor:
`
`Well they call it Cyber Monday, where retailers start offering big discounts to online
`shoppers. Well, those shoppers are an increasingly lmportantpart of their holiday business
`plan. Cynthia Bowers reports.
`
`Offscreen Voice: The doors are open!
`
`CYNTHIA BOWERS reporting:
`
`As if the commercial chaos that can be Black Friday weren't holiday hype enough, now
`retailers want us to buy l_nto Cyber Monday, with online bargains just one click away.
`
`Unidentified woman: It makes it easy for me to get exactly the right gift for the right
`person.
`-
`BOWERS: She was just one of 61 million of us expected to shop online yesterday. That's 20
`percent of the population. Even so, experts say Cyber Monday, which was only coined a
`year ago, is already out of date.
`
`Mr. KURT PETERS (Editor, Internet Retailer): People are shopping online all the time.
`They're not waiting to get to the office on the Monday after Thanksgiving to start their
`Christmas shopping.
`
`BOWERS: Estimates are this year's online holiday sales will be up 24 percent to $24 billion,
`just 6 percent of what Americans are expected to spend this season.
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`Even the way we window shop is changing. It used to be we would window shop online,
`then spend our money here. Now, Americans increasingly are doing their window
`shopping here and spending their money online.
`-
`
`which is why major retailers are racing to catch that virtual wave.
`
`Mr. BERNIE FEIWUS (JCP.Com): Any retailer that doesn't have a real presence on the
`Internet, a vibrant site, they're going to lose market share in total.
`
`BOWERS: Meaning it's not the day, but the cyber month that counts. Cynthia Bowers, CBS _
`News, Chicago.
`
`MCGINNIS: Still to come, your Tuesday morning weather, and In sports, Brett Favre
`connects for a TD in the snow, but the Seahawks prove they can handle the weather and
`the Packers.
`
`LOAD-DATE: November 28, 2006 I
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`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 144
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`

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`Live the Bond life Chicago Tribune December 1, 2006 Friday
`
`Copyright 2006 Chicago Tribune Company
`Chicago Tribune
`
`December 1, 20D6 Friday.
`RedEye Edition
`
`SECTION: Pg. 56
`
`LENGTH: 244 words
`
`HEADLINE: Live the Bond life
`
`BYLINE: The Washington Post,
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`BODY:
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`Despite initial. negative reactions, British actor Daniel Craig appears to have won over the
`masses as super spy James Bond in “Casino Royale.“
`Since Its release on Nov. 17, the 21st movie of the Bond series has made almost $230
`million worldwide.
`.
`'
`
`The super spy‘s sophisticated charm and bulletproof cool have set the standard for men
`since the first Bond book--“Casino Royale"--was published in 1953. Here are five ways to be
`the spy everyone loves.
`
`1. Rent a tux
`
`This one is easy, since almost every mall has a fonnal wear shop. When selecting your tux,
`keep it simple—-and skip the blue ruffles.
`
`2. Acquire an accent
`To make the Bond girls swoon, ditch the boorish American drawl for aristocratic English. You
`can work on a Brit accent with a dialect coach--or go Scottish if you're a Sean Connery fan.
`
`3. Mix the perfect martini
`
`Not everything Bond does is perfect: No real cocktail aficionado would choose a shaken
`vodka concoction over a far more civilized stirred gin martini. Takea bartending class to
`make sure your mixology skills are up to snuff.
`
`4. Check out an Aston Martin
`
`In "Casino Royale," Bond returns to the DB5, the Aston Martin sports car most associated
`with the spy. The DB5 is a rare classic, but you can window-shop for newer models online
`at astonma rtinoftysonscorner.com.
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`5. Raise the stakes
`
`A dramatic point in the movie focuses on a high—stakes poker game. All you need to host
`your own game are cards and piles of Monopoly money--or the real thing.
`
`NOTES: POP FASHION
`
`GRAPHIC: PHOTO (color): DANIEL CRAIG IN "CASINO ROYALE."
`PHOTO
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`LOAD-DATE: December 2, 2006
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`AMZNO00436
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 145
`
`

`
`Lucy's true loves Times-Picayune (New Orleans) March 2, 2007 Friday
`
`Copyright 2007 The Times~Picayune Publishing Company
`Times—Picayune (New Orleans)
`
`March 2, 2007 Friday
`
`SECTION: WISH; My Favorite Things; Pg. 99
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`LENGTH: 501 words
`
`HEADLINE: Lucy's true loves
`
`BYLINE: By Evelyn S. Poitevent
`
`BODY:
`
`Growing up in Metairle, a flrst-generation Cuban-American whose father was imprisoned for
`two years during the early days of Castro's regime, Lucy Bustamante always held a keen
`interest in one of the fundamentally democratic institutions her parents‘ native country no
`longer enjoyed: the free press.
`
`A current-events junkie since well before her days at Cabrini High School, the 26-year-old
`earned her communications degree from Loyola University while working behind the scenes
`at WVUE-TV for three years.
`
`After reporting stints in Lafayette and MobiIe,.A|a., the animal lover -- whose menagerie
`includes a cat, Chitah; a white German shepherd, Bella; and two birds, Cielo and Sol --
`landed the opportunity to return home in 2004 and work for WWL-TV. Two years later, she
`became the new face of the 10 p.m. newscast.
`
`Bustamante, who marked her one—year anniversary in the weeknight anchor chair at the
`end of January, devotes her weekends off to three other passions in life: her boyfriend of
`almost two years, a naval offioer stationed in San Diego; ballroom dancing; and shopping.
`
`"I like stylishly classic looks, things that you know are going to be able to survive the
`seasons and the quick trends," she said.
`
`Bustamante likes to do a bit of background research before pounding the pavement. Already
`a fan of BIuefly.com and Overstock.com, she recently began online window shopping at
`Style.com. It was love at first "byte" with the five items shown here.
`
`“Steve Madden has a great pair of tan, open-toe, low-heel, sling-back sandals. They're not
`too expensive, and you can dress them up or down."
`
`Steve Madden “Spool” peep-toe slingbacks, $70 atsteve Madden, Lakeside Shopping
`Center, 3301 Veterans Memorial Blvd., Metairie, 504.219.9161
`
`"1 love white; I think It's a great color on just about anybody. And the dress is so classic.
`You can take it anywhere with you, like when my boyfriend and I go to Miami."
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`white halter dress $98, at J.Crew, Lakeside Shopping Center, 3301 Veterans Memorial
`Blvd., Metairie, 504.830.3405
`
`"This is totally wish list -- definitely not in my budget —— but there is an absolutely beautiful
`David Yurman necklace that I love with a little medallion and a big chain. It's very much in
`his style, classic Yurman. I'd wear it all the time.“
`
`David Yurman Petite Albion Pavé Necklace & Square Diamond Cushion Earrings $790 &
`$1,490, available through Lee Michaels Fine Jewelry, The Shops at Canal Place, 333 Canal
`St., 504.581.6161, and Lakeside Shopping Center, 3301 Veterans Memorial Blvd., Metairie,
`504.832.0000; and Aucoin Heart Jewelers, 1525 Metairie Road, Metairie, 504.834.9999.
`
`"Express has these very fitted strapless tops that zip up in the back, much like a corset, and
`when you pair one with a skirt it looks like one piece —— very sleek and elegant."
`
`Express matte shine caml with metallic straps $39, at Express, North Shore Mall, 150 North
`Shore Blvd., Slidell, 985.639.0936, and Lakeside Shopping Center, 3301 Veterans Memorial
`Blvd., Metairie, 504.831.2590.
`
`LOAD-DATE: August 1, 2007
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`AMZN000426
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`

`
`Amazon Technologies, Inc. v. Geoffrey R. Daigle
`Cancellation No. 92054425
`
`Declaration of Stephanie H. Bald
`
`EXHIBIT 146
`
`

`
`A Narrow Window Into the Future The New York Times April 26, 2007 Thursday
`
`Copyright 2007 The New York Times Company
`The New York Times
`
`April 26, 2007 Thursday
`Late Edition — Final
`
`SECTION: Section G; Column 3; Thursday Styles; ONLINE SHOPPER; Pg. 6
`
`LENGTH: 1006 words
`
`HEADLINE: A Narrow Window Into the Future
`
`BYLINE: By MIchelie Slataila.
`
`E-mail: Siatalla@nytlmes.com.
`
`BODY:
`
`THE last time I needed a white shirt, I bought it at the mall.
`
`This may sound like a shameful confession, coming from someone who shops online all day,
`but the reality is that when it comes to fashion, Web sites never have been as good at
`»
`organizing apparel as an old-fashioned mall.
`
`Consider that a keyword search for "white shirt" last week turned up 18 million results at
`Google (the first being stock photo images of white shirts), roughly 20,000 results at
`Froogle (the first page of which consisted entirely of eBay auctions) and 15,554 results at
`Yahoo Shopping, including a mishmash