throbber
Proceeding
`Party
`
`Correspondence
`Address
`
`Submission
`Filer's Name
`Filer's e-mail
`Signature
`Date
`Attachments
`
`Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA432939
`ESTTA Tracking number:
`09/29/2011
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`92054315
`Plaintiff
`Revive Franchising LLC
`CARL OPPEDAHL
`OPPEDAHL PATENT LAW FIRM LLC
`12000 N PECOS ST #252
`WESTMINSTER, CO 80234
`UNITED STATES
`docket-oppedahl@oppedahl.com
`Motion to Amend Pleading/Amended Pleading
`Carl Oppedahl
`docket-oppedahl@oppedahl.com
`/s/
`09/29/2011
`20110927 Motion for Leave to File Second Amended Petition to Cancel.pdf ( 2
`pages )(55403 bytes )
`Untitled 1.pdf ( 1 page )(33667 bytes )
`20110926 Second Amended Petition to Cancel.pdf ( 12 pages )(84828 bytes )
`20110912-Exhibits.pdf ( 51 pages )(8579833 bytes )
`
`

`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
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`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Registration No. 3,544,234
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`REVIVE FRANCHISING LLC,
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`Petitioner,
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`V.
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`&   ∋(
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`THE FRS COMPANY,
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`Registrant.
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`Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/M
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`Cancellation No. 92054315
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`PETITIONER’S MOTION FOR LEAVE TO FILE SECOND AMENDED PETITION TO
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`CANCEL
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`Petitioner REVIVE FRANCHISING, LLC hereby moves the Board for an Order
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`permitting it to file a Second Amended Petition to Cancel pursuant to Fed. R. Civ. P. l5(a) to
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`remove the fifth cause of action for fraud.
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`Pursuant to TBMP § 507.02, “the Board liberally grants leave to amend pleadings at any
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`stage of a proceeding when justice so requires, unless entry of the proposed amendment would
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`violate settled law or be prejudicial to the rights of the adverse party or parties.”
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`Petitioner submits that permitting it to further amend its Petition to Cancel will neither
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`prejudice Registrant nor violate settled law.
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`Petitioner attaches a copy of its proposed Second Amended to Cancel hereto as Exhibit A
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`pursuant TBMP § 507.01.
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`WHEREFORE, Petitioner respectfully requests that the Board grant this Motion for
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`Leave to File Second Amended Petition to Cancel.
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`Respectfully submitted this 29th day of September 201 l.
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`OPPEDAHL PATENT LAW FIRM LLC
`∋> &
& =  ( 
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`/s/
`??
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`∀ ∋11/∗∀
`Carl Oppedahl
`OPPEDAHL PATENT LAW FIRM LLC
`∋> &
& =  ( 
`%∃∃∃
!    2 
`12000 N. Pecos St, Suite 252
`=−
` ∋ ≅∃
`Westminster, CO 80234
`∗
`Α 3∃ Β≅≅∃∃
`Phone: (303) 252-8800
`<Α 3∃ Χ%Β#Χ
`Fax: (303) 651-9654
`Β−∀Α / !∆Β 11/∗∀Ε 11/∗∀ ! −
`E-mail: docket-oppedahlgcgOppedahl.co1n
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`ATTORNEY FOR PETITIONER
`&&∋
) ∋ &&∋

`   

 
`REVIVE FRANCHISING, LLC
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`Certificate of Service
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`I certify that the attached papers are being served upon the defendant/registrant, as follows:
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`THE FRS COMPANY
`  !∀#∃%&
`∋(∋ ) % !)% %  ∗ + ,  −((
`101 LINCOLN CENTRE DRIVE, SUITE 500
`!  & ∃ .//(/
`FOSTER CITY, CA 94404
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`∃
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`Additionally, at the direction of the Board in a certain Order dated September 16, 2011, the attached
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`papers are also being served upon an attorney who has not appeared in this proceeding, to wit:
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`4
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`Jonathan A. Hyman
`Knobbe Martens Olson & Bear LLP
`6
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`∋(∋((  ∀
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`10100 Santa Monica Blvd., 16th Floor
`)
` ∃ ∃ .((28
`Los Angeles, CA 90067
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` 
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91
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`The above-mentioned service is by US Postal Service, first-class or priority mail, this 29*“ day of
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`September, 2011.
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`/s/
`
`
`   !
`Carl Oppedahl
`
`

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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
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` 

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`
  
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`

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`  
`

`Registration No. 3,544,234
`
`   

 
`REVIVE FRANCHISING LLC,
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`
`
`Petitioner,
`
`V.
`
`
`&   ∋(
)
`THE FRS COMPANY,
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`  
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`Registrant.
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`§/
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`Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/Q/M
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`Cancellation No. 92054315
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`SECOND AMENDED PETITION TO CANCEL
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`Petitioner REVIVE FRANCHISING, LLC (“Petitioner”), a limited liability corporation
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`duly organized and existing under the laws of the State of Colorado with its principal place of
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`business located at 945 West Kenyon Avenue, Suite 200, Englewood, Colorado 80110 hereby
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`petitions to cancel Registration No. 3,544,234.
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`To the best of Petitioner’s knowledge, the name and address of the current owner of
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`! ∀
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` > 
`Registration No. 3,544,234 is The FRS COMPANY (“Registrant”), 101 Lincoln Centre Drive,
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`3 ∃∃   1 ∀8 
` #∃
`Suite 500, Foster City, California 94404.
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`8/ 2
` 0∀  6  7∀∀ 0 /. / 01 6 0 ?/
`8/
`The above-identified petitioner believes that it will be damaged by the above-identified
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`registration, and hereby petitions to cancel the same.
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`As grounds in support of its petition, Petitioner asserts as follows:
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`% ∋
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`1. On March 8, 2007, Registrant’s predecessor, Creative Concoctions LLC, filed an
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`22∀!
` 3
`/ !
` %∗0    6 .= ∀61 
` 1 8  +

`?∀! 6 ∀!
`application under Section 1(b) to register the mark Healthy Energy for “Non-alcoholic
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`83 Β3! 0  , 
` 
`
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`∀ ∀ ∃ &6 22∀!
` 7 
`/
`fruit juice beverages” in International Class 032. That application was assigned
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`22∀!
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`Application No. 77/126,151 (“the ‘151 application”).
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`2. On June 20, 2007, the United States Patent and Trademark Office (“USPTO”)
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`issuedzuiofficeacfionforthe‘l5l.apphcafion.Inthatofficeacfion,theexannner
`
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`refused registration of Healthy Energy as merely descriptive under Section 2(e)(1).
`
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`3. On December 20, 2007, counsel for Creative Concoctions responded to the
`
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`outstanding office action, arguing: “The examining attorney has reviewed the mark and
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`considered it descriptive. However, the attorney has failed to provide any evidence that
`
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`HEALTHY ENERGY is descriptive for a drink. How can Energy be healthy. The mark is
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`suggestive that the properties in the drink are good for you and keep you active. The
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`mark is suggestive not descriptive.”
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`4. On April 2, 2008, the USPTO mailed a Notice of Publication under §l2(a) to
`
`counsel for Creative Concoctions.
`! 3
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`5. On July 15, 2008, the USPTO issued a Notice of Allowance for the ‘l5l
`
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`application.
`
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`6. On October 31, 2008, counsel for Registrant filed a statement of use, including a
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`declaration signed by Registrant’s CEO, Maigread Eichten, alleging a first use in
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`commerce date of January 00, 2007 and including a specimen allegedly showing “a(n)
`
`
` 3 8 . 22∀!
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`Printout from Applicant's website which show the mark in connection the goods, and
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`includes information necessary to order the goods in accordance with TMEP §
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`#∃ ∃∆∗ ,
`904.06(a).”
`
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`31 % ∃∃Α !6  8  
`< 70 62≅ΧΧ777 8 ! .  ∀ 
`7. A January 1, 2007 archive of Registrant’s website, http://www.frs.com, reveals a
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`2  3 7
` ∀
` ( 0∀1  560  !6  8 62≅ΧΧ777 8 ! . //
`previous owner, Firstline Mobility. See Exhibit A, Archive of http://www.frs.com dated
`
`Φ
`31 % ∃∃Α
`January 1, 2007.
`
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`31 ∆ ∃∃Α !6  8 62≅ΧΧ777 8 ! . !
`
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`8. A January 26, 2007 archive of http://www.frs.com continues to show a webpage
`
`8  ∀
` ( 0∀1  560 ϑ !6  8 62≅ΧΧ777 8 ! . // Φ
`31 ∆
`for Firstline Mobility. See Exhibit B, Archive of http://www.frs.com dated January 26,
`
`2007.
`∃∃Α
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`
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`

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`# 9∋ / .
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`8 .
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`9. WHOIS domain registration information indicates that Registrant acquired
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`62≅ΧΧ777 8 ! .
` 031 % ∃∃Α  560  9∋ / .
`  
` 8 
`http://www.frs.com on February 1, 2007. See Exhibit C, WHOIS domain registration for
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`frs.com.
`8 ! .
`
`%∃  031 %∆ ∃∃Α !6  8 62≅ΧΧ777 8 ! . 
`/! 6 6 702 
`10. A February 16, 2007 archive of http://www.frs.com indicates that the webpage
`
`6
` 0∀
` /   
`  560 > !6  8 62≅ΧΧ777 8 ! . //
`then belonged to Registrant. See Exhibit D, Archive of http://www.frs.com dated
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`031 %∆ ∃∃Α
`February 16,2007.
`
`%% 
` 2∀ % ∃∃Α !6  8 62≅ΧΧ777 8 ! . 2 .
`
`∀1 /2∀1   8
`11. An April 12, 2007 archive of http://www.frs.com prominently displays a set of
`
`!
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` ∀0∀/ + Λ ∀∀
`3∀ 
` 5/
` 6∀6 /
`=, &6  2 8 6 !
`
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`containers labeled “FRS® all natural antioxidant health drink”. The top of the container
`
`
`!∀3/ 2 /3! 
`8 .
` 3!6  +
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`/ +6∀61 
` 1, 
`includes product information such as “non-carbonated” and “healthy energy”. See
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`560  !6  8 62≅ΧΧ777 8 ! . // 2∀ % ∃∃Α
`Exhibit E, Archive of http://www.frs.com dated April 12, 2007.
`
`%  Φ
`31 ∆ ∃∃Α !6  8 6 .
` 2  8  
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`12. A January 26, 2007 archive of the main page of Registrant’s second website,
`
`62≅ΧΧ777 8
` 1 ! .
` 7 /83
`!  ∀ ∀∀  560  !6  8
`http://www.frsenergy.com, now defunct, reveals little. See Exhibit F, Archive of
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`62≅ΧΧ777 8
` 1 ! . // Φ
`31 ∆ ∃∃Α
`http://www.frsenergy.com dated January 26, 2007.
`
`%  031  ∃∃Α !6  8 6   ∋
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`    ∀0∀ 8 . 6 +96
`13. A February 5, 2007 archive of the FRS Online Store, available from the “Where
`
`   , ∀
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` 1 ! . 
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`8 .
`
`to get FRS” link on http://www.frsenergy.com, includes detailed product information.
`
` 560  !6  8   ∋
`∀
`   // 031  ∃∃Α
`See Exhibit G, Archive of FRS Online Store dated February 5, 2007.
`
`% Γ2
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`14. Upon information and belief, the term “healthy energy” is not used on the
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`031  ∃∃Α 702   560  !6  8   ∋
`∀
`   // 031
`February 5, 2007 webpage. See Exhibit G, Archive of FRS Online Store dated February
`
` ∃∃Α
`5, 2007.
`
`% ∋
` 6 031  ∃∃Α 702  6 7 / + != 6
`  
`  
`15. On the February 5, 2007 webpage, the words “Stock Change in Progress
`
` ∀0∀ 0 6,  7
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`=, 2 /3!  560 
`Available Feb 5‘h” are written over the “Ready-to-Drink” products. See Exhibit G,
`
`!6  8   ∋
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`   // 031  ∃∃Α
`Archive of FRS Online Store dated February 5, 2007.
`
`%∆  Φ
`31 % ∃∃Α !6  8 6   /1  >
`= ϑ   ∀ !/ 3
`/
`16. A January 12, 2007 Archive of the FRS Ready to Drink Beverage, located under
`
`6 2 /3! .
`3 
`!∀3/  2!3 8 6 /1? ?/
`= 0 ∀  560   
`the product menu, includes a picture of the ready-to-drink bottle. See Exhibit H, FRS
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` /1  >
`= ϑ   // Φ
`31 % ∃∃Α
`Ready to Drink Beverage dated January 12, 2007.
`
`3
`
`
`

`
`%Α &6   /1  >
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`17. The FRS Ready to Drink Beverage bottle does not appear to include the term
`
`+6∀61 
` 1,  560    /1  >
`= ϑ   // Φ
`31 % ∃∃Α
`“healthy energy”. See Exhibit H, FRS Ready to Drink Beverage dated January 12, 2007.
`
`%;  031  ∃∃Α !6  8 6   ∋
`∀
`    ∀0∀ 8 .
`18. A February 24, 2007 archive of the FRS Online Store available from
`
`62≅ΧΧ777 8
` 1 ! . 6 7 6 32// 2!= 
` 8  6 /1? ?/
`= 2 /3!
`http://wwwfrsenergycoin shows the updated packaging for the ready-to-drink product.
`
` 560  !6  8   ∋
`∀
`   // 031  ∃∃Α
`See Exhibit 1, Archive of FRS Online Store dated February 24, 2007.
`
`%# ∀!
` 6 /1? ?/
`= 2 /3! 2 /  !∀  7 8 6 2 /3!
`19. Selecting the ready-to-drink product provides a closer view of the product
`
`2!= 
`  76!6 / +  ∀∀
`3∀ 
` 5/
` 6∀6 /
`=,  +  ∀ 7 !∀ 
`packaging, which reads “FRS all natural antioxidant health drink” or “FRS low calorie
`
`
` 5/
` 6∀6 /
`=,  560 Φ !6  8   /1? ?>
`= ϑ  
`antioxidant health drink”. See Exhibit J, Archive of FRS Ready-to-Drink Beverages
`
`// 031 ∃ ∃∃Α
`dated February 20, 2007.
`
`∃  Φ3
` ∆ ∃∃Α !6  8 62≅ΧΧ777 8
` 1 ! . 2 .
`
`∀1 /2∀1   8
`20. A June 6, 2007 archive of http://wwwfrsenergycoin prominently displays a set of
`
`!
`
` ∀0∀/ + Λ ∀∀
`3∀ 
` 5/
` 6∀6 /
`=, &6  2 8 6 !
`
`
`containers labeled “FRS® all natural antioxidant health drink”. The top of the container
`
`
`!∀3/ 2 /3! 
`8 .
` 3!6  +
`
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`/ +6∀61 
` 1, 
`includes product information such as “non-carbonated” and “healthy energy”. See
`
`560 : !6  8 62≅ΧΧ777 8
` 1 ! . // Φ3
` ∆ ∃∃Α
`Exhibit K, Archive of http://www.frsenergy.co1n dated June 6, 2007.
`
`%  Φ3
` ∃ ∃∃Α !6  8 62≅ΧΧ777 8
` 1 ! . 6 7 6 //
` 8
`21. A June 30, 2007 archive of http://wwwfrsenergycoin shows the addition of
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`+ , 
`/ +6∀61 
` 1,  6 70 6/  560  !6  8
`“FRS” and “healthy energy” to the website header. See Exhibit L, Archive of
`
`62≅ΧΧ777 8
` 1 ! . // Φ3
` ∃ ∃∃Α
`http://wwwfrsenergycoin dated June 30, 2007.
`
` 
` !∀ 8 . 6 3
`!
`∀ >
`=
7∀ // 031 ∃ ∃∃Α
`22. An article from the Functional Drinks Newsletter dated February 20, 2007,
`
` ∀0∀
` 62≅ΧΧ777 8 ! . 6 7 6 +  ∀∀
`3∀ 
` 5/
` 6∀6 /
`=,
`available on http://www.frs.co1n, shows the “FRS all natural antioxidant health drink”
`
`
`/ +  ∀ 7 !∀  
` 5/
` 6∀6 /
`=, 2!= 
`  560 ( 3
`!
`∀
`and “FRS low calorie antioxidant health drink” packaging. See Exhibit M, Functional
`
`Drinks article.
`>
`= !∀
`
` 
` !∀ 8 . 6 
` ϑ0
7? // 031  ∃∃Α  ∀0∀
`23. An article from the Santa Barbara News-Press dated February 22, 2007, available
`
`
` 62≅ΧΧ777 8 ! . 6 7 6 +  ∀∀
`3∀ 
` 5/
` 6∀6 /
`=, 
`/ + 
`on http://www.frs.co1n, shows the “FRS all natural antioxidant health drink” and “FRS
`
`∀ 7 !∀  
` 5/
` 6∀6 /
`=, 2!= 
`  560
 
` ϑ0
7?
`low calorie antioxidant health drink” packaging. See Exhibit N, Santa Barbara News-
`
`Press article.
` !∀
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`
` 
` !∀ 8 . Γ & /1 // 2∀ %% ∃∃Α  ∀0∀
`
`24. An article from USA Today dated April 11, 2007, available on
`
`62≅ΧΧ777 8 ! . 6 7 6 +  ∀∀
`3∀ 
` 5/
` 6∀6 /
`=, 
`/ +  ∀ 7
`http://www.frs.com, shows the “FRS all natural antioxidant health drink” and “FRS low
`
`!∀  
` 5/
` 6∀6 /
`=, 2!= 
`  560 ∋ Γ & /1 !∀
`calorie antioxidant health drink” packaging. See Exhibit 0, USA Today article.
`
`  031 %% ∃∃; !6  8 62≅ΧΧ777 8 ! . 
`!∀3/ 6 26 +6∀61
`25. A February 11, 2008 archive of http://www.frs.com includes the phrase “healthy
`
`
` 1, 8 6   .= &6 26 +6∀61 
` 1, 22  6  6  /
`energy” after the FRS mark. The phrase “healthy energy” appears to have the registered
`
`/.= 1.0 ∀ 8   560  !6  8 62≅ΧΧ777 8 ! . // 031
`trademark symbol after it. See Exhibit P, Archive of http://www.frs.com dated February
`
`%% ∃∃;
`11, 2008.
`
`∆ 
` 6 031Χ(!6 ∃∃∆ 3 8 6 :
` 7 > Μ 
` ( 4
` 6
`26. In the February/March 2006 issue of She Knows Diet & Fitness Magazine, the
`
`2 /3!  ∀/ 3
`/ 6 Ε  
`  /!0/   +6∀6 
` 1 /
`=
`product sold under the ‘234 registration is described as a “healthier energy drink
`
`∀
` ,  560 Ν 6 :
` 7 !∀
`alternative”. See Exhibit Q, She Knows article.
`
`Α &6 !∀ !6/  560 Ν   ∀0∀
`  
`< 70
`27. The article attached as Exhibit Q is available on Registrant’s website.
`
`; 
` !∀ 8 .  0 ! . // (!6 ∃ ∃∃∆ /!0 6 2 /3!  ∀/
`28. An article from Forbes.com dated March 30, 2006 describes the product sold
`
`3
`/ 6 Ε  
`  
` +
` 
` 5/
` 
` 1 /
`=, 76!6 +!
`
` 6∀683∀
`under the ‘234 registration as an “an antioxidant energy drink” which “contains healthful
`
`0
`8 ,  560   0 ! . !∀
`benefits.” See Exhibit R, Forbes.com article.
`
`# &6 !∀ !6/  560   ∀0∀
`  
`< 70
`29. The article attached as Exhibit R is available on Registrant’s website.
`
`∃ 
` !∀ 8 . = 3
` 1 ∀ // (1 %∃ ∃∃∆ /!0 6 2 /3!  ∀/
`30. An article from Ask Hungry Girl dated May 10, 2006 describes the product sold
`
`3
`/ 6 Ε  
`  +0!∀∀1  6∀61 ∗
`/ /∀! 3 /
`= 6Ι 2!=/ 76
`under the ‘234 registration as “basically a healthy (and delicious) drink that's packed with
`
` .
` 
`/ 
` 5/
` 
`/   1 3 
` 8 
` 1 ,  560  = 3
` 1 ∀
`vitamins and antioxidants and gives you tons of energy.” See Exhibit S, Ask Hungry Girl
`
`article.
`!∀
`
`% &6 !∀ !6/  560    ∀0∀
`  
`< 70
`31. The article attached as Exhibit S is available on Registrant’s website.
`
` 
`  2 ∀ // (!6 ; ∃∃Α  
`  6 6 2 /3!  ∀/
`32. In a press release dated March 8, 2007, Registrant states that the product sold
`
`3
`/ 6 Ε  
` +7 !
`4/ 01 6 ϑ   
`
` 
` 7/ 8  
`under the ‘234 registration “was recognized by the Beverage Innovations Awards for its
`
`6∀6 0
`8 
`!∀3/
` .2 / .
`∀ 
`/ 261!∀ 28 .
`! /3!/ 8 3 
`/
`health benefits including improved mental and physical performance, reduced fatigue and
`
`.2 / !
`!
`
` ,  560 & (!6 ; ∃∃Α 2 ∀
`improved concentration.” See Exhibit T, March 8, 2007 press release.
`
`
`
`

`
` &6 (!6 ; ∃∃Α 2 ∀ 836 /!0 6 2 /3!  ∀/ 3
`/ 6 Ε
`33. The March 8, 2007 press release further describes the product sold under the ‘234
`
` 
`  + !
`8!∀∀1 / ∀ 2/ 2
`/ 8 .3∀ 6 ! .0
`
`3< . 
`registration as “a scientifically developed, patented formula that combines nature’s most
`
`2 783∀ 
` 5/
` 
`/ 
`∀ .
`  2 /  3
`/ 6∀61 
` 1 0 
`powerful antioxidants and essential vitamins to provide a sustained, healthy energy boost
`
`
`/ ∀
` ?. 
` 5/
` 6∀6 2 !
` ,  560 & (!6 ; ∃∃Α 2
`and long-term antioxidant health protection.” See Exhibit T, March 8, 2007 press
`
`release.
`∀
`
`  2 ∀ 8 .  
` // 2.0  ∃∃Α  ∀/
`34. A press release from Registrant dated September 24, 2007 is titled
`
`“HEALTHYENERGYCOM GOES LIVE TO PROVIDE CONSIHVIERS WITH A
`+&)
 ) ∋( ∋  &∋  ∋> ∋
Γ(  9& 
`
`& &
& 

 ) > 
:,  560 Γ 2.0 
`HEALTHIER ALTERNATIVE IN ENERGY DRINKS”. See Exhibit U, September 24,
`
`∃∃Α 2 ∀
`2007 press release.
`
` &6 2.0  ∃∃Α 2 ∀ /!0  
`  + / ∀ 2 
`/
`35. The September 24, 2007 press release describes Registrant as “a developer and
`
`/03  8 6∀61 
` 1 0  ,  560 Γ 2.0  ∃∃Α 2
`distributor of healthy energy beverages”. See Exhibit U, September 24, 2007 press
`
`release.
`∀
`
`∆ &6 2.0  ∃∃Α 2 ∀ 
`!∀3/ 6 8 ∀∀ 7
` Κ3  8 .
`36. The September 24, 2007 press release includes the following quote from
`
`( / !6
`  
`< 2/
` 
`/ ∋ +∀61
` 1 ! .    71
`Maigread Eichten, Registrant’s president and CEO, “HealthyEnergy.com is a great way
`
`8  3  6∀2 / 3 88! 7 = 6/ . . 6∀ 
`/ 8Κ3
`  ∀
`for us to help stressed out office workers, harried moms, athletes and frequent travelers
`
`8
`/  3/ 
`/ 83
`!
`∀  3! 8 6∀61 3
`/ 
` 1Ο Π,  560 Γ
`find a trusted and functional source of healthy, sustained energy[.]” See Exhibit U,
`
`2.0  ∃∃Α 2 ∀
`September 24, 2007 press release.
`
`Α &6 2.0  ∃∃Α  
` /!0/ 6 2 /3!  ∀/ 3
`/ 6 Ε
`37. The September 24, 2007, Registrant described the product sold under the ‘234
`
` 
`   +6∀6 ∀
`  
` 
` 1 /
`=,  560 Γ 2.0 
`registration as a “healthier alternative in energy drinks”. See Exhibit U, September 24,
`
`∃∃Α 2 ∀
`2007 press release.
`
`; 
` !∀ 8 . ϑ   9 ∀/ ( 4
` // 031 ∃∃;  ∀0∀ 
`38. An article from Beverage World Magazine dated February 2008, available at
`
`62≅ΧΧ777 8 ! . 
`!∀3/  26  26 8
`7 2 /3! !
` 76!6 6
` / + 
`http://www.frs.com, includes a photograph of new product cans which then read “FRS
`
`6∀61 
` 1, 
` 6 !∀ ( / !6
` /
` 
`/ ∋ 8 &6  
`healthy energy”.
`In the article, Maigread Eichten, President and CEO of The FRS
`
` .2
`1 !=
` 7∀/  6 +6 
`< 6 8 0   ! .2
`1 6  88
`
`Company, acknowledges that “this isn’t the first beverage company that is offering
`
`
` 1 6 6∀61 71 , &6 !∀
`  6 
`7 .=
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`energy the healthy way.” The article notes that a new marketing campaign set to launch
`
`6
`∆
`
`

`
`
` 031 ∃∃; 
`!∀3/ 6 ∀ 
` +>
`< 6 >
`= ∀61 
` 1 , &6 !∀
`in February 2008 includes the slogan “Don’t Crash. Drink Healthy Energy.” The article
`
` 
`   6 !! /
`  ( !6
` +6 ! .2
`1 /
`/ 6 !
` 
`goes on to state that, according to Ms. Eichten, “the company redesigned the cans to
`
`
`!∀3/ 6 7 / Ε6∀61 
` 1 <,  560  ϑ   9 ∀/ !∀ //
`include the words ‘healthy energy.’” See Exhibit V, Beverage World article dated
`
`031 ∃∃;
`February 2008.
`
`#  (1 %∃ ∃∃∆ !∀ /!0 6 2 /3!  ∀/ 3
`/ 6 Ε  
`  
`39. A May 10, 2006 article describes the product sold under the ‘234 registration as a
`
`+6∀61Θ/
`=Θ6   1 3 
` 8 
` 1 ,  560  = 3
` 1 ∀ !∀
`“healthy. .
`. drink. . .that gives you tons of energy.” See Exhibit S, Ask Hungry Girl article.
`
`∃ ∋
` (!6 ; ∃∃Α  
` /!0/ 6 2 /3!  ∀/ 3
`/ 6 Ε
`40. On March 8, 2007, Registrant described the product sold under the ‘234
`
` 
`  2 /
`  +6∀61 
` 1 0 ,  560 & (!6 ; ∃∃Α 2
`registration as providing a “healthy energy boost”. See Exhibit T, March 8, 2007 press
`
`release.
`∀
`
`% ∋
` 2.0  ∃∃Α  
` /!0/ 6 2 /3!  ∀/ 3
`/ 6 Ε
`41. On September 24, 2007, Registrant described the product sold under the ‘234
`
` 
`   +83
`!
`∀  3! 8 6∀61 3
`/ 
` 1Ο Π,  560 Γ
`registration as a “functional source of healthy, sustained energy[.]” See Exhibit U,
`
`2.0  ∃∃Α 2 ∀
`September 24, 2007 press release.
`
` 
` 031 ∃∃;  
` !=
` 7∀/ / 6 +6 
`< 6 8 0  
`42. In February 2008, Registrant acknowledged that “this isn’t the first beverage
`
`! .2
`1 6  88
` 
` 1 6 6∀61 71 ,  560  ϑ   9 ∀/ !∀
`company that is offering energy the healthy way.” See Exhibit V, Beverage World article
`
`// 031 ∃∃;
`dated February 2008.
`
`  
` ! ∀1 .=  2 /3!  2 /
`  6∀61  3! 8 
` 1
`43. Registrant actively markets its product as providing a healthy source of energy.
`
` ∋
` >!.0 ∃ ∃∃Α ! 3
`∀ 8    
`! !
` 2
`//  
`44. On December 20, 2007, counsel for Creative Concoctions responded to a
`
`/!2  83∀ 76 6 .
` + 7 !
` 
` 1 0 6∀61 ,
`descriptive refusal with the statement, “How can energy be healthy.”
`
` ∋
`
.0 ∆ ∃∃; 6 Γ&∋ 3/ 
! 8 !!2
`! 8 .
` 8
`45. On November 6, 2008, the USPTO issued a Notice of Acceptance of Statement of
`
`Use.
`Γ
`
`∆ ∋
` >!.0 # ∃∃; 6 Γ&∋  / 6 Ε%% 22∀!
`  
`
`46. On December 9, 2008, the USPTO registered the ‘151 application as in
`
`  
`
3.0  ∗+6 Ε  
`,
`Registration Number 3,544,234 (“the ‘234 registration”).
`
`Α   ∀ !6 8  6 5! 26 +6∀61 
` 1, 3
` 22 5.∀1
`47. A Google search for the exact phrase “healthy energy” returns approximately
`
`Α∃∃∃∃ 3∀
0∀1 6 8 8 3 2  8 3∀ 
`!∀3/ %% 6∀61 
` 1
`2,370,000 results. Notably, the first four pages of results include 11 healthy energy
`
`/
`= ∗  Ρ2844  Σ (
` ( Τ >
`=& 3 8 6 2
`drinks (FRS, Zipfizz, Verve!, MonaVie EMV, Xe, DrinkACT, Fruit of the Spirit,
`
`7

`
`

`
`/  83Β
` Τ !  7 ∀!
` 6∀61 
` 1 /
`= .5 ∗
3∀3
`AdvoCare, efusj on, Xocai Power, ElectriFire), one healthy energy drink mix (NuPlus),
`
`
` 6∀61 
` 1 /
`=0∀ 322∀.
` ∗ 3  6
` 6∀61 
` 1 0
`one healthy energy drinkable supplement (Fatigue Fighter), one healthy energy bar
`
`∗3
`
` 6∀61 
` 1 .
` ∗    
`/
` 6∀61 
` 1 322∀.
` ∗6=∀
`(Luna), one healthy energy mint (Revive) and one healthy energy supplement (Shaklee)
`
`
` 6 8 8 3 2  ∀
` //
`∀∀1
` 8 6 3
`/ !∀   3/  +ϑ
`on the first four pages alone. Additionally, one of the returned articles is a guide to “Best
`
`∀61 
` 1 >
`=, 
`/ 
` 6   0∀  /
` +∀61 
` 1 >
`=, 
`Healthy Energy Drinks”, and another is a blog regarding “Healthy Energy Drinks”. See
`
`560 9  ∀ !6 3∀ 8  6 5! 26 +6∀61 
` 1,
`Exhibit W, Google search results for the exact phrase “healthy energy”.
`
`;   ∀ !6 8  6 7 / +6∀61 
` 1, 3
` 22 5.∀1
`48. A Google search for the words “healthy energy” returns approximately
`
`∃%∃∃∃∃∃ 3∀  7∀∀  3 / ∀/ !6 76!6 
`!∀3/ +6∀61 
` 1
`20,100,000 results, as well as suggested related searches which include “healthy energy
`
`/
`=,
0∀1 6 8 8 3 2  8 3∀ 
`!∀3/ %% 6∀61 
` 1 /
`= ∗ 
`drink”. Notably, the first four pages of results include 11 healthy energy drinks (FRS,
`
`Ρ2844  Σ (
` ( Τ >
`=& 3 8 6 2 /  83Β
`
`Zipfizz, Verve!, MonaVie EMV, Xe, DrinkACT, Fruit of the Spirit, AdvoCare, efusj on,
`
`Τ !  7 ∀!
` 6∀61 
` 1 /
`= .5 ∗
3∀3
` 6∀61 
` 1
`Xocai Power, ElectriFire), one healthy energy drink mix (NuPlus), one healthy energy
`
`/
`=0∀ 322∀.
` ∗ 3  6
` 6∀61 
` 1 0 ∗3
` 
`/
` 6∀61
`drinkable supplement (Fatigue Fighter), one healthy energy bar (Luna), and one healthy
`
`
` 1 .
` ∗   
` 6 8 8 3 2  ∀
` //
`∀∀1
` 8 6 3
`/
`energy mint (Revive) on the first four pages alone. Additionally, one of the returned
`
`!∀   3/  +ϑ ∀61 
` 1 >
`=, //
`∀∀1
` 8 6 3
`/
`articles is a guide to “Best Healthy Energy Drinks”. Additionally, one of the returned
`
`!∀   3/  +ϑ ∀61 
` 1 >
`=, 
`/ 
` 6   0∀  /
`
`articles is a guide to “Best Healthy Energy Drinks”, and another is a blog regarding
`
`+∀61 
` 1 >
`=,  560 Τ  ∀ !6 3∀ 8  6 7 / +6∀61
`“Healthy Energy Drinks”. See Exhibit X, Google search results for the words “healthy
`
`
` 1,
`energy”.
`
`# &6 83
`!
`∀ 0   
`/31 
`!∀3/ 8 3 .
` .=  .
`≅ 61/

`49. The functional beverage industry includes four main market segments: hydration,
`
`
` 1ΧΒ3 
`
`Υ 6∀6 
`/ 7∀∀
`Υ 
`/ 7 6 .
` .
`  560 )
`energy/rejuvenation, health and wellness, and weight management. See Exhibit Y,
`
`9=2/ !∀  /
` +83
`!
`∀ 0  , 8  5.2∀
`Wikipedia article regarding “functional beverages”, for example.
`
`∃ 
` ∀∀ 
` 1 .
` 3
`/ 6 . +6∀61 
` 1 .
`,
`50. Petitioner sells energy mints under the term “healthy energy mints”.
`
`% ∋
` Φ3∀1 % ∃%% ! 3
`∀ 8   
` 
` 
`  ∀  560 Ρ
`51. On July 1, 2011, counsel for Registrant sent Petitioner a letter. See Exhibit Z,
`
` 8 . Φ
`6
` 1.
` // Φ3∀1 % ∃∃Α
`Letter from Jonathan Hyman dated July 1, 2007.
`
`;
`
`

`
` &6 ∀ 2
`/ 6  ∀=∀6 / 8 !
`83
` 5/ 07
`  
`< 3
`52. That letter opined that a likelihood of confusion existed between Registrant’s use
`
` 8 6 .= !
`

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