Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA339756
`ESTTA Tracking number:
`03/30/2010
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`Petition for Cancellation
`
`Notice is hereby given that the following party requests to cancel indicated registration.
`Petitioner Information
`
`Name
`Entity
`Address
`
`Lupin Pharmaceuticals, Inc.
`Citizenship
`Corporation
`111 S. Calvert Street 21st Floor
`Baltimore, MD 21202
`UNITED STATES
`
`Virginia
`
`Attorney
`information
`
`Vasilios Peros
`Thomas & Libowitz, P.A.
`100 Light Street, Suite 1100
`Baltimore, MD 21202
`UNITED STATES
`vperos@tandllaw.com Phone:(443) 927-2118
`Registration Subject to Cancellation
`
`Registration No
`Registrant
`
`3738119
`Australis Foods Pty Ltd
`Level 13, 200 Queen Street
`Melbourne VIC, 3000
`AUSTRALIA
`Goods/Services Subject to Cancellation
`
`Registration date
`
`01/12/2010
`
`Class 005. First Use: 2008/02/01 First Use In Commerce: 2009/06/01
`All goods and services in the class are cancelled, namely: Dietary supplements
`Class 030. First Use: 2008/02/01 First Use In Commerce: 2009/06/01
`All goods and services in the class are cancelled, namely: Edible flour
`
`Grounds for Cancellation
`
`Priority and likelihood of confusion
`The mark is merely descriptive
`
`Trademark Act section 2(d)
`Trademark Act section 2(e)(1)
`
`Marks Cited by Petitioner as Basis for Cancellation
`
`U.S. Application
`No.
`Registration Date
`
`Word Mark
`
`77766890
`
`Application Date
`
`06/24/2009
`
`NONE
`
`LUPIN
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`Goods/Services
`
`U.S. Application
`No.
`Registration Date
`
`Word Mark
`Design Mark
`
`NONE
`
`Class 005. First use: First Use: 2005/07/01 First Use In Commerce: 2005/07/01
`HOUSE MARK FOR FULL LINE OF PHARMACEUTICALS FOR MEDICAL
`PURPOSES, BUT EXCLUDING DIETARY SUPPLEMENTS AND EDIBLE
`FLOUR
`
`77766816
`
`Application Date
`
`06/24/2009
`
`NONE
`
`LUPIN
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`Goods/Services
`
`Attachments
`
`The mark consists of The word Lupin and a flower shaped design.
`
`Class 005. First use: First Use: 2005/07/01 First Use In Commerce: 2005/07/01
`HOUSE MARK FOR FULL LINE OF PHARMACEUTICALS FOR MEDICAL
`PURPOSES
`
`77766890#TMSN.jpeg ( 1 page )( bytes )
`77766816#TMSN.jpeg ( 1 page )( bytes )
`Exhibit 1 - Lupin.pdf ( 7 pages )(1023007 bytes )
`Exhibit 2 - Lupin- TARR.pdf ( 3 pages )(74807 bytes )
`Exhibit 3 - Lupin (and Design)- TARR.pdf ( 3 pages )(85439 bytes )
`Exhibit 4 - Lupin8 Certificate of Registration.pdf ( 1 page )(473421 bytes )
`Exhibit 5 - Lupin8 Info.pdf ( 7 pages )(1251791 bytes )
`Exhibit 6 - Lupin8 Report.pdf ( 3 pages )(319437 bytes )
`Petition to Cancel - Lupin8.pdf ( 5 pages )(149205 bytes )
`
`Certificate of Service
`
`

`

`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Signature
`Name
`Date
`
`/Vasilios Peros/
`Vasilios Peros
`03/30/2010
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 1 ofl
`
`3391
`II!
`
`,,.=,,. LU PI N
`31%
`FHARMACEUTICALSJNC.
`
`Our mission is to become a transnational pharmaceutical company
`through the development and introduction of a wide portfolio of
`branded and generic products in key markets.
`
`Who WeAre | Mi55ionl\v'i5i0n
`
`| Contact Us
`
`| 0urLogo
`
`About Us
`
`Who We Are
`
`Lupin Pharmaceuticals, Inc. is the U.S. wholly owned subsidiary of
`Lupin Limited, which is among the top six pharmaceutical
`companies in India. Through our sales and marketing
`headquarters in Baltimore, MD, Lupin Pharmaceuticals, Inc. is
`dedicated to delivering high—quality, branded and generic
`medications trusted by healthcare professionals and patients
`across geographies.
`
`Lupin Limited, headquartered in Mumbai, inciia, is strongly
`research focused. It has a program for developing New Chemical
`Entities. The company has a state-of-the-art R&D center in Pune
`and is a leading global player in Anti-TB, Cephalosporins (antiv
`infectives) and Cardiovascular drugs (ACE-inhibitors and cholestrol
`reducing agents) and has a notable presence in the areas of
`diabetes, anti-inflammatory and respiratory therapy.
`
`We are building on our parent company's strengths of vertical
`integration in discovery research, process chemistry, active
`pharmaceutical ingredient production, formulation development
`and regulatory filings. Lupin Pharmaceuticals, Inc. is committed to
`achieving its vision and mission of becoming an innovation led
`transnational pharmaceutical company.
`
`Vinita Gupta, President of Lupin Pharmaceuticals, Inc. says
`"founded on the strengths of our parent company Lupin Limited,
`Lupin Pharmaceuticals, Inc. intends to bring a portfolio of generics
`as well as branded products to the US market."
`
`For the financial year ended March 2008, Lupin Limited‘s Revenues
`and Profit after Tax were Rs.27, 730 miliion (US$ 694 million) and
`Rs.4, 083 million (US$ 102 miilion) respectively. Please visit
`http://www.|upinworld.com for more information about Lupin
`Limited.
`
`lillti’ Rnzméi-.
`.38
`
`Copyright © 2006. All rights reserved.
`Created and Designed by GM
`
`http1//www.lupinpharmaceuticais.com/abouthtm
`
`12/ 14/2009
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 1 of 1
`
`5
`
`.,§§.LUPlN
`
`PHARMACEUTICALS. INC.
`
`Our mission is to become a transnational pharmaceutical company
`through the development and introduction of a wide portfolio of
`branded and generic products in key markets.
`
`Generics
`
`I Specialty 1 AP]
`
`Products
`
`API
`
`0 Lupin is recognized as a leading manufacturer of cephalosporin APl's‘ with
`FDA approval to manufacture complex oral and injectable cephalosporins.
`0 Lupin is fast gaining share in the cardiovascular segment manufacturing a wide
`range of ACE—inhibitors and cholesterol reducing agents.
`o Lupln’S capabilities in sterite processing, synthetic process development and
`fermentation skills coupled with its intellectual property strengths, puts the
`company in a very strong position to offer a diverse portfolio of niche APl's to
`its customers.
`
`For ordering information please call 410-576-2000.
`
`Copyright © 2005. All rights reserved.
`Created and Designed by GM
`
`http ://www.1upinpha1'maceuticals.com/api.htm
`
`9/29/2009
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 1 of 1
`
`31$
`,.g,LUPIN
`
`PHARMACEUTICALS. inc.
`
`3,1
`
`Our mission is to become a transnational pharmaceutical company
`through the development and introduction of a wide portfolio of
`branded and generic products in key markets.
`
`What's New I Product List
`
`I How To Order I Return Goods Policy I Information Center I Contact Us
`
`I Authorized Distributors
`
`Products
`
`Generics
`
`Lupin Pharmaceuticals, Inc. entered the U.S. generic pharmaceutical market In 2003 with the ANDA
`approval for cefuroxime axetll. Since then we have received more than a dozen FDA approvals. Six of
`Lopirrs 14 ANDA approvals were the first granted by the US FDA, reinforcing our ability to submit high
`quality dossiers and gain on time approvals.
`
`We are vertically Integrated, from process development of the API to the submission of dossiers for
`finished dosages. This provides control over the supply chain and the ability to offer quality products at
`the right time and at competitive prices.
`
`Our integrated manufacturing capability provides a portfolio of the highest quality generic products.
`
`Expanding the product portfolio, Lupin Pharmaceuticals, Inc. is geared to file 15 or more ANDA's per year
`in some of the following areas:
`
`0 Oral and injeciable cephaiosporins;
`0 Cardiovascular;
`0 Controlled release ANDA‘s;
`
`Ir Paragraph |V's.
`
`Our oral and injectabie cephalosporin facilities, US FDA approved manufacturing sites and the new tablet
`and capsule facility in Goa, allow us to file and manufacture a wide range of finished products for the US
`market.
`
`Copyright Cc) 2006. All rights reserved.
`Created and Designed by GM
`
`http://wwwlupinpharmaceuticals.com/gene1'ics.htm
`
`9/29/2009
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 1 ofl
`
`:33
`
`a LUP|N_
`
`FHARMACEUTICALSJHC
`
`#3 ’ #3
`3:‘.
`
`Our mission is to become a transnational pharmaceutical company
`through the development and introduction of a wide portfolio of
`branded and generic products in key markets.
`
`Products
`
`Generics
`
`Lupin Pharmaceuticals, Inc. entered the U.S. generic pharmaceutical
`market in 2003 with the ANDA approval for cefuroxime axetii. Since
`then we have received more than a dozen FDA approvals.
`
`Specialty
`
`Lupin Pharmaceuticals, Inc., is very pleased to offer Suprax®, an
`important anti-infective product in pediatric and other physician
`practices within the United States. Suprax® is now availabie in tablets
`and suspension formulations. Lupin Pharmaceuticals, Inc., has an
`exclusive license in the United States to use the Suprax® trademark.
`
`API
`
`Lupin is recognized as a leading manufacturer of cephalosporin API's,
`with FDA approval to manufacture complex oral and Injectable
`cephalosporins.
`
`
`
`Copyright © 2006. All rights reserved.
`Created and Designed by GM
`
`http://www.Iupinpharmaccuticals.com/products.htm
`
`9/29/2009
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 1 of 2
`
`I-II!!!
`$LUP|N
`$qY;V‘V
`
`PHARMACEUTICALS. INC.
`
`Press Releases
`
`| Financial News
`
`I Archives
`
`Newsroom
`
`Our mission is to become a transnational pharmaceutical company
`through the development and introduction of a wide portfolio of
`branded and generic products in key markets.
`
`Lupin is granted USFDA approval for Levetiracetarn Tablets
`
`Jan 15, 2009
`
`View
`
`Lupin Receives "Supplier Award of Excellence” from wal-Mart
`
`Sept 17, 2008
`
`View
`
`Lupin receives USFDA approval for Divalproex Sodium Delayed-Release
`Tablets
`
`July 29, ZDDB
`
`View
`
`Lupin appoints New NCE Research Head.
`
`June 26, 2008
`
`View
`
`Lupin Enters Into Marketing Alliance with ASCEND Therapeutics for
`SUPRAX® 400 mg Tablets in the U.S.
`
`June 23, 2008
`
`View
`
`Lupin receives USFDA approval for Escitalopram Oxalate Tablets
`
`June 16, 2008
`
`View
`
`Lupin launches Ramiprll capsules
`
`June 10, 2008
`
`View
`
`Lupin receives USFDA approval for Topiramate Tablets
`
`May 29, 2008
`
`View
`
`Lupin Receives “Best New Manufacturer of the Year" Award from
`Amerisoua-ceBergen
`
`July 30, 2007
`
`View
`
`l_upin receives final approval for Amloclipine Tablets
`
`July 12, 2007
`
`View
`
`http://wwwlupinpharmaceuticals.com/newsroomhtm
`
`12/14/2009
`
`

`

`Lupin Pharmaceuticals, Inc.
`
`Page 2 of 2
`
`Lupin announces Final Approval of Trandolapril Tablets
`
`June 13, 2007
`
`View
`
`Lupin Receives US FDA Approval for Ziprasidone HCI Capsules
`
`May 22, 2007
`
`View
`
`Lupin Announces Final FDA Approval of Cefdinir for Oral
`Suspension, 250 mg/5 mL, Launches Entire Product Family.
`
`May 8, 2007
`
`View
`
`Lupin Receives US FDA Approval for Novel Formulation of Suprax®
`Suspension
`
`April 12, 2007
`
`View
`
`Lupin Receives US FDA Approval for Sertralino.
`
`February 7, 2007
`
`View
`
`Copyright (C) 2006. All rights reserved.
`Created and Designed by Gr-‘r
`
`http://www.lupinpharmaceuticals.com/newsroomhtm
`
`12/ 14/2009
`
`

`

`
`
`
`
`
`
`
`
`
`
`
`List of Selected Lugin Products
`
`WHHHHHHHHHHHHH
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`H
`
`

`

`Latest Status Info
`
`blip://tarr.uspto.gov/serviet/tarr?regser=serial&entry=77766890
`
`Thank you for your request. Here are the latest results from the TARR web server.
`
`This page was generated by the TARR system on 2010-03-29 12:44:53 ET
`
`Serial Number: 77766890 Assignment Information
`
`Trademark Document Retrieval
`
`Registration Number: (NOT AVAILABLE)
`
`Mark
`
`LUPIN
`
`(words only): LUPIN
`
`Standard Character claim: Yes
`
`Current Status: An office action suspending further action on the application has been mailed.
`
`Date of Status: 2010-03-17
`
`Fiiing Date: 2009-06-24
`
`Transformed into a Nationai Application: No
`
`Registration Date: (DATE NOT AVAILABLE)
`
`Register: i’ri:ocipai
`
`Law Oflice Assigned: LAW OFFICE 1122
`
`Attorney Assigned:
`MEIER SHARON A
`
`Current Location: M3X —TMO Law Office 112 - Examining Attorney Assigned
`
`Date in Location: 2010—03—16
`
`
`
`LAST APPLICANT(S)/0WNER(S) or RECORD
`
`1. Lupin Pharmaceuticals, Inc.
`
`Address:
`
`1 of3
`
`3/29/2010 12:46 PM
`
`

`

`Latest Status Info
`
`http://tarrnuspto.g0v/servIer/tarr?regser=serial&entry=77766890
`
`Lupin Pharmaceuticals, Inc.
`Harborplace Tower 111 South Calvert Street, 21st Floor
`Baltimore, MD 21202
`United States
`
`Legal Entity Type: Corporation
`State or Country of Incorporation: Maryland
`
`GOODS AND/OR SERVICES
`
`International Class: 005
`
`Class Status: Active
`
`HOUSE MARK FOR FULL LINE OF PHARMACEUTICALS FOR MEDICAL PURPOSES, BUT
`
`EXCLUDING DIETARY SUPPLEMENTS AND EDIBLE FLOUR
`
`Basis: 1(a)
`First Use Date: 2005-07-0}
`
`First Use in Commerce Date: 2005-07-01
`
`
`
`ADDITIONAL INFORMATION
`
`(NOT AVAILABLE)
`
`(NOT AVAILABLE)
`
`MADRID PROTOCOL INFORMATION
`
`PROSECUTION HISTORY
`
`
`NOTE: To View any document referenced below, click on the link to "Trademark Document
`Retrieval" shown near the top of this page.
`
`2010-03-17 ~ Letter of suspension mailed
`
`2010-03-16 — Suspension Letter Written
`
`2010-03-1 I — Teas/Email Correspondence Entered
`
`2010-03-1 I — Communication received from applicant
`
`2010-03-1 I - TEAS Response to Office Action Received
`
`2009-09-24 - Non-final action mailed
`
`2009-09-23 - Non-Final Action Written
`
`2009-09-23 - Assigned To Examiner
`
`2 of3
`
`3/29/2010 12:46 PM
`
`

`

`Latest Status Info
`
`http://tarr.uspto.gov/servlet/tar:"?regser=seria1&ent1'y=’7'7766890
`
`2009-06~29 - New Appiication Office Suppiied Data Entered In Tram
`
`2009-06-27 - New Appiication Entered In Tram
`
`ATTORNEY/CORRESPONDENT INFORMATION
`
`Attorney of Record
`Vasiiios Peros
`
`Corresyondent
`VASILIOS PEROS
`
`THOMAS & LIBOWITZ, PA.
`100 LEGHT ST FL 1100
`
`BALTIMORE, MD 21202-1 185
`
`Phone Number: (443) 927-21I8
`Fax Number: (410) 75242046
`
`3 of3
`
`3/29/20H) 32:46 PM
`
`

`

`Latest Status Info
`
`http://tarr.uspto.gov/servlet/tarr?regser=serial&enW77766816
`
`Thank you for your request. Here are the latest results from the TARR web server.
`
`This page was generated by the TARR system on 2010-03—29 12:44 :32 ET
`
`Serial Number: 77766816 Assigggent Inforination
`
`Trademark Document Retrievmal
`
`Registration Number: (NOT AVAILABLE)
`
`Mark
`
`'5; LUPIN
`
`(words only): LU}.°IN
`
`Standard Character claim: No
`
`Current Status: A non-final action has been mailed. This is a letter from the examining attorney
`requesting additional information and/or making an initial refusal. However, no final determination as
`to the registrabiiity of the mark has been made.
`
`Date of States: 2010-01-14
`
`Filing Date: 2009-06-24
`
`Transformed into a Nationai Application: No
`
`Registration Date: (DATE NOT AVAILABLE)
`
`Register: Principal
`
`Law Ofice Assigned: LAW OFFICE 112
`
`Attorney Assigned:
`MEIER SHARON A
`
`Current Location: M3X ~'i"1\/[0 Law Office 112 - Examining Attorney Assigned
`
`Date In Location: 2010-01-14
`
`
`
`LAST APPLICANT(S)/0WNER(S) or RECORD
`
`1. Lupin Pharmaceuticais, Inc.
`
`1 of3
`
`3/29/2030 12:45 PM
`
`

`

`Latest Status Info
`
`http://tarrusptogov/serviet/tarr?regser=seriai&entry=777668 E 6
`
`Address:
`
`Lupin Pharmaceuticais, Inc.
`I-Iarborplace Tower 1E1 South Caivert Street, 2ist Floor
`Baltimore, MD 21202
`United States
`
`Legal Entity Type: Corporation
`State or Country of Incorporation: Maryiand
`
`GOODS AND/OR SERVICES
`
`International Class: 005
`
`Class Status: Active
`
`HOUSE MARK FOR FULL LINE OF Pi-IARMACEUTICALS FOR MEDECAL PURPOSES
`
`Basis: 1(a)
`First Use Date: 2005-07-01
`
`First Use in Commerce Date: 2005-07-01
`
`ADDITIONAL INFORMATION
`
`CoIor(s) Claimed: Coior is not claimed as a feature of the mark.
`
`Description of Mark: The mark consists of The word Lupin and a flower shaped design.
`
`Design Search Code(s):
`05.03.08 - More than one leaf, including scattered ieaves, bunches of ieaves not attached to branches
`05.03.25 - Leaf, single; Other leaves
`05.05.25 - Daffodils; Iris (flower); Other flowers
`
`MADRID PROTOCOL INFORMATION
`
`(NOT AVAILABLE)
`
`PROSECUTION HISTORY
`
`NOTE: To View any document referenced below, click on the link to "Trademark Document
`Retrieval" shown near the top of this page.
`
`2010-01-14 — Nomfinal action mailed
`
`2010-01—14 - Non—Fi11ai Action Written
`
`2009} 2~2i ~ Teas/Email Correspondence Entered
`
`2009-12-21 - Communication received from applicant
`
`2 of3
`
`3/29f2010 12:45 PM
`
`

`

`Latest Status Info
`
`httpzf/tamuspto.gov/5ervEetJtarr?regser=seria1&ent3'y=77766816
`
`2009-12-21 — TEAS Response to Office Action Received
`
`2009-09-24 - Non—fma1 action maiied
`
`2009-09-23 — Non-Final Action Written
`
`2009-09-23 — Assigned To Examiner
`
`2009-06-30 - Notice Of Design Search Code Mailed
`
`2009-06-29 - New Application Office Supplied Data Entered In Tram
`
`2009-06»-27 - New Application Entered In Tram
`
`ATTORNEY/CORRESPONDENT INFORMATION
`
`Attorney of Record
`Vasilios Peres
`
`Correspondent
`VASILIOS PEROS
`
`THOMAS & LIBOWITZ, P.A.
`100 LIGHT ST FL 1100
`
`BALTIMORE, MD 212024 185
`
`Phone Number: (443) 927-21 ‘:8
`
`Fax Number: (410) 752-2046
`
`3 of3
`
`3/29/2010 12:45 PM
`
`

`

`
`
`Reg, No, 3 ,738, 1 19 AUSTRALIS FOODS PTY LTD (AUSTRALIA CORPORATION)
`Registered Jan. 12, 2010 LEVEL 13, 200 QUEEN STREET
`MELBOURNE VIC, AUSTRALIA 3000
`
`Int. Cls.: 5 and 30 FOR: DIETARY SUPPLEMENTS, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
`
`TRADEMARK
`
`FIRST USE 2-1-2008-, IN COMMERCE 6-1-2009.
`
`PRINCIPAL REGISTER FOR: EDIBLE FLOUR , IN CLASS 30 (U.S. CL. 46).
`
`FIRST USE 2-1-2008-, IN COMMERCE 6-1-2009.
`
`THE MARK CONSISTS OF THE WORD/NUMBER “LUPIN8" WITH A CURVED ARROW
`BELOW.
`
`SN 77-707,006, FILED 4-4-2009.
`
`DANNEAN HETZEL, EXAMINTNG ATTORNEY
`
`
`
`Directur Of the United StateS Patem and l'I'ade1nuI1< Office
`
`

`

`
`
`
`ustralis
`Foods
`
`Page 1 of 1
`
`
`
`A premier home baking manufacturer
`
`All Australis Foods products are proudly Australian
`owned and manufactured
`
`Australls Foods is one of Au5t:alia's largest privately owned industry
`specific food manufacturer's with operations In health food, wheat
`alternative and home baking products, with the recent“taste the outback
`range" being launched both domestically and globally in 2009. As a
`company, we guarantee quality in all our products which is a true
`reflection of the passion and dedication of all our team.
`For more information, you can visit www.youcanbal<eit.com.au
`
`_
`
`2
`Ll‘ En,-,
`'p’ "
`
`‘H “"5;
`
`u
`
`”'w_,,,_
`
`Recen t limstra I is ri exus
`
`Taste the outback range to now include Dukkah!
`
`Our innovative team have been developing a new Australian
`flavoured dukkah which is great for dinner parties or that quick
`snack. Stay tuned for a pending release date
`
`www.austra|isFoods.com.au
`phone: 1300 887 028
`Alternatively, you can email us
`
`2009 © Australis Foods Pty Ltd
`
`http://wwwaustralisfoods.com.au/
`
`1 1/3/2009
`
`

`

`Page 1 of 1
`
`:3Oi\.'T.o_(.j;T .-?
`
`.-:-'
`
`ustralis
`
`Foods
`
`Wholesale Division
`
`Taste the Outback Range
`Exporting the Taste of the Outback to the rest of the world.
`Further details can be found at I.vww.tastetheoutbac|gcom
`
`Australis Foods are focused on providing innovative
`Australian manufactured food products to the global
`
`mmket
`
`Health Food
`
`Pioneers in the use, development and promotion of the health benefits of
`Lupin Kernel Flour {Ll-(F). Lupinli is the market leader in the satiety
`category within health foods and pharmacies throughout Australia.
`Exporting to the USA, New Zealand and emerging Asian and Middle East
`markets. For further detaiis, visit www.lupin8.com
`Wheat Alternative
`
`Leaders in the development of Spelt flour and baking mixes to the
`consumer. The Spelt range of flours are a healthier opfion. Not only to
`those on wheat free diets but also those who seek healthier food choices. Regen i_-
`For further informadon, please contact us.
`Product Innovation
`
`‘1“i__L_|_rs7;;'1':[~‘-._-5}
`
`51 i.3W5
`
`Australis Foods also has a team of talented individuals working within the
`wholesale division around assessing the market and developing niche
`products suitable to the changing economic environment. For further
`|nf0TT“3t|0”: P!|"-‘B56 Contact U5
`
`Taste the outback range t° "°w include Dukkah!
`our innovative team nave been developing a new Ans-nannn
`flavoured dnkkan which is great for dinner names 0, ma: quick
`snack. Stay tuned for a pending release date
`
`www.austra|isfoods.com.au
`phone: £300 887 028
`Alternatively, you can email us
`
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`Lupin8
`
`
`
`Page 2 of 2
`
`WHAT IS LUPIN8?
`
`Lupin8 is a total weight control 1' lifestyle product that is used in everyday cooking and diet regimes.
`
`All the products contained within Lupinfi come from nature.
`
`Lupin8s ingredients are not made in a laboratory but are a mixture of grains from natures basket. We have combined the best and most nutritious features that Mother!
`
`Lupin3 combines the health and dietary benefits ofits all natural ingredients including LKF (Lupin Kernel Flour), creating a product that is high in Dietary Protein and
`cereals, home made bread, biscuits, cakes, pastries, stir f'ry‘s, casseroles, sauces, soups, and shakes etc with little change to their flavour or texture.
`
`By using Lupin8 in every day food preparation there is no need for special or fad diets. Lupin8's inclusion in the normal family food regime helps reduce portion intak-
`
`For more information, Recipes, Ingredients and Facts please click on the lnfonnation Tab at the top nfthe page.
`
`LUPIN8 IS NOW AVAILABLE
`
`IN AUSTRALIA, NEW ZEALAND AND THE USA.
`CLICK THE BUY NOW BUTTON
`FOR ONLINE ORDERS
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`Copyright Lupin8 l Privacy
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`Lupin8
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`Page 1 of 2
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`Lupin 8
`No diet requried, control snack attacks
`
`- Home
`Infonnation
`
`. Siiccggs Stories
`. Contact Us
`o Stockists
`
`“ I would recommend this to anyone who
`
`struggles with over eating >5‘
`
`nsadmurou
`
`“ Delicious Gluten Free Lasagne — this creation
`was for my daughter with special needs who
`is on a gluten free diet. ” m..:..1.....
`
`6‘ BerryNana Smoothie — Thanks. Well done on an
`amazing product which really heips me maintain
`a healthy weight! ”
`nea.i:lmora+
`
`8 GREAT REASONS WHY YOU
`NEED Lupin8
`I. All Natural
`
`5. Low Gt
`
`2‘ Sustain Energy
`3. Fee] Fuller
`Longer
`
`4_ Lower
`Cholesterol
`Re absorption
`
`6. Improve Omega
`3
`Leveis
`
`7. Digestive
`Wellbeing
`
`8. Manage Weight
`
`CHECK YOUR BMI
`
`height (m) 1
`weight (kg)
`
`Calculate BMI
`
`What's a.BMI7
`Take a look at Wikitfidij.
`
`Deakin Urtiversit L1ip_i_:;ILepo_n
`
`http://wWw.1upin8 .corn/
`
`11/3/2009
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`

`

`Information « Lupin8
`
`Page 2 of 3
`
`131$
`
`What is Lupinll?
`
`
`
`W0
`
`
`' ..~ e
`e
`
`°«¢°'rr°:-I-Ilia.
`
`Lupin8 is a total weight control} lifestyle product that is used in everyday cooking and diet regimes.
`
`Lupinfi combines the health and dietary benefits of its all natural ingredients including LKF (Lupin Kernel Flour), creating a product that contains Dietary Protein, Fibr
`
`This unique combination creates a_ powder that can easily be added to breakfast cereals, home made bread, biscuits, cakes, pastries, stir l.'ry’s, casseroles, sauces, soups,
`
`By using Lupinll in every day food preparation there is no need for a special diet, fad diet or a tortuous weight Loss Program. Lupin8’s inclusion in the normal family
`between meals.
`
`All natural Lupin8 is the easiest weight control product to use. Simply add one teaspoon per person to each meal and best of all you don't have to change your favourit-
`products on the market. You can be assured that Lupinli contains no gluten, no chemically altered soy protein isolates, no animal products, no wheat, no preservatives,
`of meals without compromising taste, texture or appearance.
`
`For more information on the many ways that Lupintl benefits you bodies overall well being, please click on the links below.
`
`Omega 3
`Folate-
`Niacin
`Antioxidents
`
`@P
`
`otassium
`Vitamin E
`Dietary Fibre
`
`How does Lupin8 work?
`
`Lupins is a Wlmle food and products such as this are required by the body to help counteract our existing intake of highly processed foods.
`
`The inclusion ofv-iholefoods in your daily diet plan has been shown to reduce the blood glucose response and the insulin response, releasing sugar more slowly. Their
`transit time of food through the bowel, promoting regular bowel movements and removing toxic wastes faster.
`
`Importantly the regular inclusion of wholefoods in your diet plan beneficially influences satiety (appetite suppression) helping to control the urge to snack between me
`
`Key benefits include:
`
`Beneficially influence satiety (appetite suppression) and energy balance
`
`Increasing both the amount and types ofwhole foods into your diet menue introduces both additional Low GI foods and high fibre foods. Low GI, hi fibre foods are m
`
`Introducing more ofthese foods into a healthy diet has been shown to slow the stomachs digestion offood while sending signals to the brain that it is filller sooner. Th
`
`Beneficially influence in Glycemic control
`
`Foods with a lower Gl also break down more slowly during cllgl=_sl;lon, giving a siuwer and more even rise in blood glucose levels, helping sustain energy levels for longer.
`Studies have shown that following a low (3! diet may have benefits for improved management or blood glucose levels, weight control and reduce the risk ofa number of health |:
`Studies have shown that people who have difficullies managing their blood glucose levels may benefit from the addition of low G1 foods Into their diet as they provide a gradual
`Further studies have shown that the reduction in insulin secretion that occurs with a low GI diet may also have benefits for reducing risk factors for metabolic syndrome and glut
`Choosing a low cart: diet that includes low gtvcaemic Index (61) carbohydrates, reduces the intake of saturated fats and increasing fruits and vegetables combining both soluble
`
`Beneficially reduce cholesterol absorbtion
`
`http://lupin8.com.au/information/
`
`1 1/3/2009
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`

`

`Information « Lupin8
`
`Page 3 of 3
`
`Dietary fibre found in whole foods is a type of carbohydrate that cannot be digested by the body‘s enzymes. This fibre can be either soluble or insoluble and both types play an I
`Soluble fiber helps the body reduce cholesterol absorption by binding to It in the gut. Additionally, soluble fibre slows down the time it takes for food to pass through the stomac
`fortonger. and in controlling blood sugarlevels, important for the management of diabetes
`
`Improve bowel health
`
`Consuming regular amounts of low processed whole foods throughout the day can reduce transit time, once the fibre reaches the colon. lncreaseing transit times low
`through the colon at a faster rate.
`
`The inclusion offoods containing a "pre-biotic" (feed for the good bacteria in the lower colon) in the diet has also been shown to positively improve digestive wellbciu
`
`Beneficially assists the bodies defense mechanisms
`
`The additional sources of'Omega3, folate, niacin, antioxidants, zinc, potassium, Vitamin E and Dietary Fibre in Lupin8 has been shown to assist the bodies defense me
`
`Eating foods that contain Omega 3
`Omega-3 fats are beneficial in at least three areas ofhuman health: heart disease, inflammatory disease, and development ofvision and brain function in babies.
`
`Diets containing Folnte
`Folate helps produce and maintain new cells. Adequate folate intake during the periconceptual period, the time just before and just after a woman becomes pregnant, as
`
`How does Niacin help the body function?
`Niacin is used by your body to convert carbohydrates into sugar (glucose), which your body then uses for energy. Niacin is required for cell respiration, helps in th
`system, and normal secretion ofbile and stomach fluids.
`
`Why favor foods with Antioxidants?
`Antioxidants help to counter the detrimental effects ofoxygen free radicals, Oxygen free radicals have been implicated in the development of several diseases includin;
`
`Importance ol'Zinc
`Zinc stimulates the activity of approximately 100 enzymes, which are substances that promote biochemical reactions in your body. Zinc supports :1 healthy immune!
`normal growth and development during pregnancy, childhood, and adolescence.
`Potassium
`Potassium is a mineral that helps the kidneys function normally, It also plays a key role in cardiac, skeletal, and smooth muscle contraction, making it an important nut
`Vitamin E
`As an antioxidant, Vitamin E is essential for protecting body tissue from the damage of oxidation by neutralising free radicals in the body that cause tissue and ccllulz
`for cholesterol as it prevents it from being converted to plaque which thickens the blood vessels.
`
`How to use Lupin8
`
`Lupin8 is the easiest product to use for people wishing to control snack attacks, assist in the management ofdiabetes and generally improve bowel health. Simply addr
`will even notice that its there.
`
`LupinS can be sprinkled over the family's breakfast cereals, porridge, muesli, or included in smoothies etc in the moming. It will dissolve in the milk and become part i
`
`Lupinfi can be added to lunches, having been included in your home made bread, as part ofa tossed salad, home made or pro bought soups or instant noodles etc.
`
`Lupinli is easily included into the evening meals. Simpiy place one or more tablespoons in with mashed potato, casseroles, pasta sauces, stir fry’s, soups, lined tuna or I
`
`A further recommendation is that Lupinll contains no gluten, no chemically altered soy protein isolates, no animal producLs, no wheat, no preservatives, no artificial fla
`intake.
`
`Copyright Lupin8| Privacy
`§itemap_| Foilow 1 g on 'l‘m'ttgr| Linl\'§
`
`http://lupin8.com.aufinformation/
`
`1 1/3/2009
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`

`

`.i3.E{C.‘LlT |_|"’;'.
`
`-'-' (.7-fi=i‘lT.3.(.,'T .-I"
`
`Page 1 of 1
`
`Foods
`
`(élustralis
`
`
`Retail Division
`
`In its 12th year, the You Can Bake It Franchise stores, operating out of
`Western Australia and Victoria are the largest chain of independent home
`bakingsupply stores in Australia. Each Store stocks a range of over 65
`different bread, cake and muffin mixes as well as baking I kitchen ware
`accessories.
`
`For further information, vlsft www.bakeit.com.au
`
`Recen t fit: 5 tra lie news
`
`Taste the outback range to now include Dukkahl
`
`Our innovative team have been developing a new Austrailan
`flavoured ciukkah which is great for dinner parties or that quick
`snack. Stay tuned for a pending release date
`
`Mlcil,-ii,l.!5l;Tr3li5f00d.5-_C0.L"Al!
`phcne: 1300 887 028
`Alternatively, you can email us
`
`2009 © Australis Foods Pty Ltd
`
`http://www.australisfo0ds.com.aufRetaiI.html
`
`11/3/2009
`
`

`

`Research Stories
`
`Page 1 of 3
`
`I 2003 Deakin University Research Report
`
`
`
`Research Stories
`
`Report Contents | Research Output Contents l School Output by Year | Search for a Researcher
`
`Lupin Foods for Health
`
`The name
`derives from
`the Latin for
`ljwolfj, but
`there is no
`
`longer
`anything feral
`about the
`
`sweet lupin -
`decades of
`careful
`
`breeding have
`tamed it and
`made it an
`
`indispensable
`crop in
`Western
`Australia's
`
`sandplain
`wheat belt.
`
`
`
`Now, food scientists want to complete the metamorphosis of the sweet lupin, Lupinus angustifolius,
`by making it a healthy. nutritious part of the Australian diet - a sort of home-grown equivalent of the
`soybean.
`
`Australians can already buy a few boutique products made from lupin flour, like breads, biscuits and
`pasta, but Deakin University food scientist Dr Stuart Johnson believes the time has come for the
`sweet lupin to make its presence more strongly felt on supermarket shelves.
`
`"Western Australian farmers produce around a million tonnes of sweet lupin grain per year," he said.
`"That's many times the figure for any other Australian legume crop, like soy, chickpeas or field
`peas. 3
`
`"But very little goes to human consumption — no more than a few thousand tonnes. Most lupin grain
`is fed to animals."
`
`Dr Johnson says lupins were traditionally grown as a nitrogen-fixing crop in rotation with wheat.
`Plant breeders successfully reduced levels of toxic, bitter alkaloids in their seeds to the point where
`they could be safely eaten by sheep and cattle.
`
`The latest generation of sweet lupins contains virtually negligible levels of alkaloids, and is
`recognised by Food Standards Australia New Zealand as fit for human consumption.
`
`Agriculture now faces the challenge of ensuring it can produce enough food to feed the worldtls still
`expanding population in the new millenium. with animal protein likely to become increasingly
`expensive, and in short supply, Dr Johnson says underutilised grain legumes like sweet lupin could
`be an increasingly important, alternative source of nutrients.
`
`"My interest is in finding ways to use sweet lupins in food products that will be acceptable to
`
`http ://wwwmesearch.deakin.edu.aulpe1'formance/pubslreportslcd./2003/stories/st01‘y_3 3 .htm 12/14/2009
`
`

`

`Research Stories
`
`Page 2 of 3
`
`consumers, palatable, and with desirable nutritional properties," he said.
`
`''I'm working with a team of food science and nutrition researchers to investigate ways in which
`palatable food products can be developed from lupin and what happens when healthy human
`subjects are given diets high in lupin—derived products.El
`
`"We hope to develop the nutritional understanding of the effects of lupin in the human diet that could
`assist the Australian f